Forter - Detailed Review
Security Tools
Forter - Product Overview
Introduction to Forter
Forter is a leading provider of Identity Intelligence solutions for digital commerce, specializing in AI-driven security tools to combat fraud and enhance customer experiences.
Primary Function
Forter’s primary function is to help businesses identify and trust the identities of their customers, ensuring that every digital commerce interaction is secure and legitimate. The company achieves this through its advanced machine learning algorithms and real-time data analysis, which filter out fraudulent transactions and focus on growing customer lifetime value.
Target Audience
Forter’s target audience includes a diverse range of e-commerce businesses, online retailers, and financial institutions of all sizes. This encompasses small businesses, large enterprises, e-commerce platforms hosting multiple retailers, and global businesses operating in multiple countries and regions. Essentially, any company looking to reduce fraud and improve the online shopping experience for their customers can benefit from Forter’s services.
Key Features
- Identity Intelligence: Forter uses its first-party Identity Graph to identify and verify the identities behind every digital interaction, allowing businesses to block more fraudsters and approve more legitimate transactions.
- Real-Time Decision Making: The platform makes decisions in under 400 milliseconds, enabling businesses to offer seamless and secure omni-channel experiences.
- Fraud Prevention: Forter’s solution detects and prevents fraudulent activities using advanced machine learning algorithms and the expertise of fraud prevention specialists. This minimizes false positives and maximizes revenue opportunities.
- Payment Optimization and Chargeback Recovery: The Forter Trust Platform also includes features for payment optimization, chargeback recovery, and abuse prevention, ensuring a comprehensive approach to securing digital commerce transactions.
- Strategic Partnerships: Forter collaborates with leading e-commerce platforms and payment providers to offer a secure and seamless shopping experience for consumers worldwide. This network effect allows businesses to benefit from the collective intelligence of over 200,000 businesses that trust Forter.
By combining these features, Forter provides a holistic solution that protects businesses from fraud while enhancing the overall customer experience.
Forter - User Interface and Experience
When examining the user interface and user experience of Forter’s security tools
Particularly in the context of their AI-driven products, several key aspects stand out:
Ease of Use and Interface Clarity
Forter’s platform is built to be intuitive and user-friendly. The interface is designed to provide clear and transparent insights into risk decisions and transaction data. For instance, the enhanced decision explainability feature includes new visualization tools that give users greater visibility into the dimensions and attributes influencing approval or decline decisions. This transparency helps users better comprehend the decision logic behind Forter’s actions.
Customizable Policies and Alerts
The platform allows users to create, modify, simulate, and enforce custom policies during the sign-up process. This feature helps in reducing fraud without adding unnecessary friction to the user experience. Users can set alerts for specific policy thresholds, ensuring optimal security and performance while maintaining a smooth customer experience.
Comprehensive Dashboards
Forter provides comprehensive dashboards that offer a wide range of metrics, including approved logins, fraud prevention data, multi-factor authentication (MFA) rates, and account takeover attempts. These dashboards also include business data on customer retention, average order value (AOV), and cost savings. This allows users to quickly identify opportunities and enhance revenue from a single, user-friendly interface.
Real-Time Insights and AI-Driven Decisions
The platform leverages AI to make decisions quickly, with 99% of decisions delivered in under 400 milliseconds. This speed ensures that users can offer seamless, omni-channel experiences without significant delays. The AI Insights feature provides instant answers to business questions, delivering actionable data in seconds, which enhances the overall user experience by providing timely and relevant information.
Balancing Security and Customer Experience
Forter’s tools are designed to balance security measures with a seamless user experience. The platform optimizes multi-factor authentication, routing to MFA only when absolutely necessary to confirm identity. This approach reduces friction for legitimate customers while keeping bad actors out, ensuring that the security measures do not deter genuine users.
Summary
In summary, Forter’s user interface is characterized by its clarity, ease of use, and the provision of comprehensive and actionable insights. The platform is designed to make security management intuitive and efficient, ensuring that users can focus on enhancing their business operations without the hassle of complex security protocols.
Forter - Key Features and Functionality
Forter’s AI-Driven Security Tools
Forter’s security tools, particularly within its AI-driven product category, are built around several key features that leverage advanced technologies like artificial intelligence (AI), machine learning, and generative AI to combat fraud and optimize digital commerce.
Instant Fraud Decisions
Forter’s system provides instant approve/decline decisions for every transaction, whether on a website or through a mobile application. This is achieved by integrating with Forter’s backend APIs, which receive necessary information such as connection details, cart items, payment details, delivery details, and account owner information. This real-time decision-making process is powered by AI and machine learning, allowing for accurate and swift fraud detection without inconveniencing legitimate customers.
Identity Intelligence and Identity Graph
The Forter Trust Platform uses identity intelligence to assess trust at every step of the digital commerce journey. It leverages a first-party Identity Graph to identify and differentiate between legitimate customers and fraudsters. This graph is built from a vast network of over 200,000 businesses that trust Forter, enabling the platform to recognize identities that may be new to a specific merchant but known to Forter’s broader network.
Real-Time User Behavior Tracking
Forter’s JavaScript integration allows for real-time tracking of user behavior on the site, including mouse movements, clicks, and page views. This data helps separate fraudsters from legitimate buyers by analyzing behavioral patterns. The Token Trigger Integration (TTI) ensures this functionality works even in environments where cookies are blocked or restricted.
Generative AI Insights
Forter has integrated generative AI into its Data Studio, enabling fraud and payment experts to gain insights quickly. Users can ask questions about business, customer, payment, and fraud patterns, and receive instant answers through automatically generated custom dashboards. For example, users can request data on performance during specific events like Black Friday or Cyber Monday, segmented by various filters, to facilitate actionable analysis.
Alerts for Policy Builder
Forter’s Abuse Prevention solution includes Alerts for Policy Builder, which allow companies to configure thresholds for performance changes to trigger email alerts. These alerts provide additional visibility and control, enabling quick action to prevent loss and maximize revenue.
Integration Enhancements
Forter has enhanced its integrations with various commerce platforms such as Shopify, SAP, Salesforce, and commercetools. These integrations support specific checkout flows, payment methods, and storefront setups, ensuring seamless and efficient fraud prevention and policy management. For instance, the Shopify integration allows for creating policies with Shopify-specific actions in Policy Builder.
Chargeback Recovery and Payment Optimization
The Forter Trust Platform also focuses on chargeback recovery and payment optimization. It uses AI and machine learning to detect patterns and make decisions that optimize payments, reduce chargebacks, and enhance overall customer lifetime value. This ensures that legitimate transactions are approved quickly while fraudulent ones are blocked, leading to improved conversion rates and customer loyalty.
Security and Authentication
Forter ensures secure communication through HTTPS and basic authentication using API keys. The API requires a site-id in the request header to validate the request source, adding an extra layer of security to the integration process.
Conclusion
In summary, Forter’s AI-driven security tools are designed to provide real-time fraud detection, optimize payments, and enhance customer experiences through advanced identity intelligence, real-time user behavior tracking, and generative AI insights. These features work together to create a comprehensive fraud prevention and management system.
Forter - Performance and Accuracy
Evaluating the Performance and Accuracy of Forter’s AI-Driven Security Tools
Performance
Forter’s system is notable for its speed and scalability. The platform can provide decisions in milliseconds, which is crucial for maintaining a smooth user experience during authentication and transaction processes. For instance, when integrated with Auth0, Forter’s Identity Protection solution can pause the authentication flow, evaluate the user’s context, and decide whether to allow, deny, or challenge the user with MFA, all within a very short time frame. The use of hybrid AI, combining machine learning with human expertise, allows Forter to make highly accurate and instant decisions. This approach ensures that the system learns automatically from every transaction and is continually refined by the research and analysis of Forter’s expert team. This results in sub-second decision-making, even under high traffic conditions.Accuracy
Forter’s accuracy is a significant highlight. The company leverages a large proprietary dataset of online identities, which is larger than those of major platforms like Amazon, Shopify, or PayPal. This extensive dataset, combined with network effects from a large user base, enables Forter to make better decisions compared to competitors. In fact, Forter has a strong track record, exceeding contractual performance commitments 96% of the time. The system’s accuracy is further enhanced by its ability to analyze both “hard” data points (such as IP address and OS) and behavioral data, including how users have historically behaved on the web. This multi-layered approach to fraud detection creates a highly accurate mechanism that adapts swiftly to a particular merchant’s risk profile.Limitations and Areas for Improvement
While Forter’s system is highly effective, there are a few areas to consider:Rule-Based Systems
Although Forter’s approach is more sophisticated than traditional rule-based systems, it still relies on complex evaluations. However, the integration with external decision engines, like Auth0 Actions, helps mitigate the need for cumbersome rules by allowing for dynamic and context-based decision-making.Continuous Evolution
Fraud prevention is an ongoing arms race, and while Forter’s use of generative AI and human intelligence helps stay ahead of fraudsters, there is always a need for continuous improvement and adaptation to new fraud techniques. Forter’s team of experts plays a crucial role in this by constantly researching and updating the system to counter emerging threats.Transparency and Explainability
While Forter has enhanced its portal with new visualization tools for decision explainability, providing greater visibility into risk decisions, there might still be a need for further transparency in certain cases. The recent addition of decision explainability tools is a step in the right direction, helping users better understand the logic behind approval or decline decisions. In summary, Forter’s AI-driven security tools demonstrate high performance and accuracy, largely due to their extensive dataset, hybrid AI approach, and continuous refinement by human experts. While there are areas for ongoing improvement, particularly in staying ahead of emerging fraud techniques and enhancing transparency, Forter’s current offerings are highly effective in balancing security and user experience. Forter - Pricing and Plans
Pricing Structure Overview
When considering the pricing structure of Forter, it’s important to note that Forter does not offer a one-size-fits-all pricing model. Here are the key points about their pricing approach:Custom Pricing
Forter provides custom pricing proposals based on the specific needs of each business. This approach ensures that the pricing aligns with the business’s goals, whether it’s to improve customer experience, reduce fraud operation costs, or adjust pricing models over time.Performance-Based Pricing
The cost for using Forter’s services is often tied to performance metrics, such as the value of approved transactions. This means that merchants pay based on the outcomes achieved by Forter’s fraud prevention solutions.Chargeback Guarantee and Uncovered Agreements
Forter offers different pricing models, including chargeback guarantees and uncovered agreements. Merchants can start with a chargeback guarantee and later shift to an uncovered agreement as their performance improves, which can lead to better economic outcomes.No Setup Fees
There are no setup fees associated with implementing Forter’s solutions. This makes it easier for businesses to get started without initial financial burdens.No Free Trial or Freemium Version
Forter does not offer a free trial or a freemium version of their service. Instead, they focus on providing a customized solution that meets the specific needs of each client.Features and Benefits
Regardless of the specific pricing plan, Forter’s solutions include features such as:Advanced Fraud Detection
– Advanced fraud detection using a global graph of 1 billion profilesMinimizing False Positives
– Tools to minimize false positives and chargebacksOnboarding and Reporting
– Easy onboarding and insightful reportingOptimized 3DS Authorizations
– Optimized 3DS authorizationsFraud Protection
– Protection against abuse, account takeovers, and other forms of fraud.Transparency and Guarantees
Forter’s pricing is transparent and contractually guaranteed. They guarantee both chargeback and approval rates, which helps businesses in planning and budgeting.Summary
In summary, Forter’s pricing is highly customizable and performance-based, with no setup fees but no free trials or freemium options. The features and benefits are tailored to each business’s needs, ensuring a clear ROI and revenue growth. Forter - Integration and Compatibility
Integrating Forter with Other Systems
When it comes to integrating Forter, a leading AI-driven security tool for digital commerce, with other systems and platforms, several key aspects stand out for its compatibility and seamless integration.Integration with Commercetools
Forter has a strategic partnership with commercetools, a global leader in composable commerce. The Forter plugin, available on the commercetools Integration Marketplace, allows merchants to make instant fraud or policy decisions during checkout. This integration is straightforward and fully customizable, enabling merchants to adapt the plugin to their specific checkout flows, payment methods, and storefront setups. This ensures a frictionless and secure buying experience, increasing conversions and protecting against chargebacks.Amazon Web Services (AWS) Partnership
Forter leverages Amazon Web Services (AWS) to deliver identity-based fraud decisioning globally. As part of the AWS Independent Software Vendor (ISV) Accelerate Program, Forter provides enterprise-grade fraud protection solutions with high availability (99.99%) across multiple Availability Zones and Regions. This partnership combines Forter’s advanced technology, including AI and machine learning algorithms, with AWS’s reliable and scalable cloud infrastructure. This collaboration ensures a frictionless online experience and meets the highest standards of security and performance, particularly for retail businesses.Platform-Certified Integrations
Forter’s ecosystem includes trusted industry partners to optimize every step of the eCommerce journey. For instance, Forter is integrated with Salesforce, which made the implementation quick and painless for companies like Snipes. These platform-certified integrations help businesses scale quickly, especially during peak seasons, and get to market faster. This ensures that Forter’s solutions can be seamlessly integrated into various eCommerce platforms, enhancing customer lifetime value and reducing false declines.Global Compliance and Enterprise-Grade Security
Forter’s recent updates include expanded partnerships with AWS and Ping Identity, as well as the establishment of a new EU data center. These enhancements provide enterprise-grade security and global compliance for businesses, ensuring that Forter’s solutions meet stringent data residency requirements and security standards.Conclusion
In summary, Forter integrates seamlessly with various platforms such as commercetools and AWS, offering customizable and scalable solutions that enhance transaction security, reduce friction during checkout, and protect against chargebacks. Its platform-certified integrations and global compliance measures make it a reliable choice for businesses seeking advanced fraud prevention and policy decision capabilities. Forter - Customer Support and Resources
Customer Support Options
Ticket Submission
Customers can raise requests through various forms available on the Forter Help Center. These include submitting a ticket for general questions, analytics queries, reporting issues, or notifying about planned traffic changes due to promotions or sales.
Phone Support
Forter provides multiple phone numbers for customer service, including a toll-free number (800) 537-0601 and a customer service number (646) 396-0612.
Email Support
Customers can also reach out via email for general information and support.
Additional Resources
Help Center
The Forter Help Center is a rich resource that includes knowledge base articles and the ability to view open tickets. Users need to log in or sign up to access these resources.
Integrated Intelligence
Forter’s approach combines machine learning with human intelligence, which is continuously refined by the company’s team of experts. This ensures the system remains updated and effective against new fraud techniques. Customers can learn more about this integrated approach through Forter’s blog and other resources.
Real-Time Decisioning
The Forter Trust Platform provides real-time identity-based decisions, which help in scaling fraud prevention and optimizing payments. This is particularly beneficial for large-scale operations, as seen in the case of G2A.COM, which uses Forter to manage millions of transactions.
Expert Insights and Research
Research and Analysis
Forter’s team of experts engages in ongoing research into transaction data, consumer buying patterns, and the fraudster ecosystem. This continuous improvement ensures the system adapts to the latest fraud techniques, providing customers with enhanced security and accuracy.
By leveraging these support options and resources, Forter ensures its customers have the tools and assistance needed to effectively manage and prevent fraud in their transactions.
Forter - Pros and Cons
Advantages
Real-Time Fraud Prevention
Forter uses machine learning algorithms to analyze every transaction in real-time, enabling instant and highly accurate decisions to detect and prevent fraud.
End-to-End Fraud Protection
Forter provides comprehensive protection from the initial transaction to the final delivery of goods, ensuring all aspects of the business are safeguarded against fraudulent activity.
Instant Approvals
The combination of AI and human expertise allows for quick approvals of legitimate transactions, enhancing the customer experience by minimizing wait times.
Chargeback Guarantee
Forter offers a chargeback guarantee, covering the cost of any chargebacks resulting from fraudulent transactions it fails to detect, reducing financial risk for online retailers.
Customizable Rules
Merchants can create customized rules for fraud prevention, which can be adjusted to focus on the types of fraud most relevant to their industry or product category.
Multi-Channel Support
Forter supports transactions across various channels, including web, mobile, and in-store, ensuring a consistent fraud prevention experience.
Reduced Manual Reviews
The automated system minimizes the need for manual reviews, saving time and resources for online retailers.
Great Customer Support
Users have praised Forter for its excellent customer and technical support, which is crucial for smooth integration and ongoing operations.
Disadvantages
Cost
Forter is a premium service that can be costly for smaller businesses or those with lower transaction volumes, making it less suitable for all types of merchants.
False Positives
Despite advanced machine learning, there is still a risk of false positives, where legitimate transactions are flagged as fraudulent and declined, potentially leading to lost sales and customer frustration.
Integration Challenges
Some users have reported that Forter may not integrate seamlessly with all legacy systems, requiring additional development work or customization.
Limited Data Access
Forter does not provide full access to raw transaction data, which can limit merchants’ ability to perform their own analyses and generate insights.
Limited Customization
While Forter allows for some customization, some merchants may find it insufficient for highly specialized or niche markets where unique fraud patterns exist.
Initial Setup
The initial setup process can be time-consuming and may require significant effort from the merchant’s technical team.
Browser Compatibility
There have been reports that Forter does not support certain browsers, such as Safari, which can be a minor but notable inconvenience.
By weighing these pros and cons, businesses can make an informed decision about whether Forter aligns with their specific needs and resources.
Forter - Comparison with Competitors
Forter’s Unique Features
- Forter is known for its advanced fraud detection capabilities, which include enhanced identity intelligence to block various forms of fraud such as device spoofing, buyer-seller collusion, address manipulation, and account takeover (ATO) attempts. Its machine-learning models have been updated to detect more instances of these fraud types, with a notable 15% increase in detecting address manipulation and over 6% more ATO attempts.
- Forter provides enhanced decision visibility through its portal, giving users insights into the key data dimensions influencing its decision logic. This includes generative AI insights, which help fraud teams make more informed decisions.
- The platform combines advanced cyber intelligence with behavioral and identity analysis, creating a multi-layered fraud detection mechanism that learns from every transaction. Human intelligence plays a crucial role alongside AI, with Forter’s team of experts continually refining the system to adapt to new fraudster techniques.
Competitors and Alternatives
- ClearSale: One of Forter’s top competitors, ClearSale focuses on automated fraud detection and prevention. It uses a combination of machine learning and human analysis to review transactions, but it may not offer the same level of identity intelligence as Forter.
- Resistant AI: This platform specializes in automated financial risk and compliance systems, including document forensics. While it addresses financial risk, it does not have the broad fraud detection capabilities of Forter.
- Sift: Sift provides real-time machine learning fraud prevention solutions, similar to Forter. However, Sift’s approach is more generalized and may not offer the same depth of identity intelligence and behavioral analysis as Forter.
Other Notable AI Security Tools
- Vectra AI: While primarily focused on cyberattack detection and response rather than fraud prevention, Vectra AI uses AI to detect suspicious behaviors across hybrid environments. It is known for its patented Attack Signal Intelligence technology, which can identify hidden or evasive attackers. This makes it a strong option for organizations needing comprehensive cyber threat detection, but it does not replace Forter’s specialized fraud prevention capabilities.
- Darktrace: Darktrace is another AI security tool that focuses on neutralizing novel threats in real-time. It uses autonomous response technology but is more geared towards general cybersecurity threats rather than the specific fraud prevention needs that Forter addresses.
Key Differences
- Scope of Protection: Forter is highly specialized in fraud prevention for digital commerce, focusing on identity intelligence and transactional fraud. In contrast, tools like Vectra AI and Darktrace are broader in scope, addressing a wide range of cyber threats.
- Human Intelligence Integration: Forter stands out for its integration of human intelligence alongside AI, ensuring the system is continually refined and adapted to new fraud techniques. This hybrid approach is unique compared to some competitors that rely more heavily on automated systems alone.
In summary, Forter’s strengths lie in its advanced fraud detection, enhanced decision visibility, and the integration of human intelligence with AI. While competitors like ClearSale, Resistant AI, and Sift offer similar services, they may not match Forter’s specialized capabilities in identity intelligence and behavioral analysis. For organizations seeking a comprehensive fraud prevention solution, Forter is a strong choice, but for broader cybersecurity needs, tools like Vectra AI or Darktrace might be more suitable.
Forter - Frequently Asked Questions
Frequently Asked Questions about Forter
What is Forter and what does it do?
Forter is a fraud prevention platform that uses advanced technology, including machine learning and behavioral analytics, to protect businesses from fraudulent activities. It provides a comprehensive solution to detect and prevent fraud in real-time, ensuring a secure and frictionless transaction experience for customers.
How does Forter detect and prevent fraud?
Forter uses a combination of machine learning algorithms, behavioral analytics, and real-time data analysis to identify and block fraudulent transactions. It analyzes various data points such as user behavior, transaction history, and device fingerprinting to detect suspicious patterns and anomalies that indicate potential fraud.
What features does Forter offer to combat fraud?
Forter offers several key features, including:
- Transaction Scoring: Rates each transaction’s risk based on specific factors and benchmarked scores.
- Fraud Detection: Finds patterns in common occurrences of fraud to evaluate the risk of purchasers.
- Real-Time Monitoring: Constantly monitors the system to detect anomalies in real-time.
- ID Analytics: Stores data from external or internal sources related to fake accounts, evaluating users for risk.
- Bot Mitigation: Monitors for and rids systems of bots suspected of committing fraud.
How does Forter’s Decision as a Service (DaaS) model work?
Forter’s DaaS model provides retailers with real-time decision-making capabilities to approve or decline transactions. This model leverages advanced machine learning algorithms and real-time data analysis to detect and prevent fraudulent transactions, allowing retailers to automate the fraud detection process and make quick decisions.
What are the benefits of using Forter for fraud prevention?
Using Forter can help businesses in several ways:
- Increase Revenue: By reducing false declines and improving the overall shopping experience, Forter helps retailers increase their sales.
- Lower Costs: Automating fraud detection processes reduces the need for manual reviews, lowering operational costs and improving efficiency.
- Improve Customer Experience: Forter ensures a seamless and secure shopping experience, leading to increased customer trust and loyalty.
How does Forter’s pricing model work?
Forter operates on a subscription-based pricing model, where businesses pay based on the volume of transactions processed through the platform. The pricing can be adjusted over time, starting with a chargeback guarantee and then shifting to an uncovered agreement as performance improves. Forter also offers transparent and contractually guaranteed pricing, ensuring clear ROI and revenue growth.
Can Forter help with account takeovers, bot attacks, and account sharing?
Yes, Forter is specifically designed to defend against account takeovers, bot attacks, and unauthorized account sharing. It recognizes and mitigates these threats through its advanced detection and prevention mechanisms.
Does Forter offer any performance guarantees?
Forter provides a 90-day performance guarantee, promising to reduce chargeback rates by 72% and false declines by 46%. This guarantee reflects their confidence in the effectiveness of their fraud prevention solutions.
How does Forter impact customer trust and loyalty?
By ensuring secure and frictionless transactions, Forter enhances the overall shopping experience for customers. This leads to increased trust and loyalty, as customers feel safe and confident when making purchases online.
Is Forter scalable for businesses of different sizes?
Yes, Forter’s platform is designed to handle high transaction volumes, making it suitable for retailers of all sizes, from small businesses to enterprise-level organizations. This scalability ensures that businesses can grow without outgrowing their fraud prevention solution.
Forter - Conclusion and Recommendation
Final Assessment of Forter in the Security Tools AI-driven Product Category
Forter stands out as a leading provider of AI-driven fraud prevention solutions, offering a comprehensive and innovative approach to securing digital commerce transactions.Key Benefits and Capabilities
- Advanced Fraud Detection: Forter’s platform utilizes advanced machine learning algorithms and real-time data analysis to detect and prevent various forms of fraud, including device spoofing, buyer-seller collusion, address manipulation, and account takeover attempts.
- Decision Explainability: The company has enhanced its portal to provide greater visibility into transaction risk decisions, giving users insights into the key data dimensions influencing these decisions. This includes the use of generative AI for deeper insights and faster decision-making.
- Global Reach and Scalability: Forter has expanded its global footprint, making its services accessible to businesses of all sizes and in multiple regions. This scalability is a significant advantage, especially for global businesses operating in diverse regulatory environments.
- Customer Experience: Forter’s solution ensures a seamless and secure shopping experience for customers, minimizing false declines and chargebacks, which helps in building trust and loyalty with the customer base.
Who Would Benefit Most
Forter’s services are particularly beneficial for:- E-commerce Businesses: Online retailers of all sizes can leverage Forter’s advanced fraud detection capabilities to protect their transactions and enhance customer experience.
- E-commerce Platforms: Platforms hosting multiple retailers can benefit from Forter’s Decision as a Service to safeguard their entire network of merchants.
- Global Businesses: Companies operating in multiple countries and regions can use Forter’s adaptable fraud solution to comply with different regulatory environments and payment methods.
- Customer-Centric Companies: Businesses prioritizing customer satisfaction can use Forter to provide a secure and frictionless shopping experience, leading to higher customer lifetime value.
Overall Recommendation
Forter is highly recommended for any business looking to strengthen its fraud prevention measures while enhancing the overall customer experience. Here are some key reasons:- Proven Track Record: Forter has a proven track record in fraud prevention, with over 200,000 businesses trusting it to process $350 billion in gross merchandise value in the past year.
- Advanced Technology: The use of AI, machine learning, and real-time data analysis makes Forter’s solution highly effective in detecting and preventing fraud.
- Low False Positive Rates: Forter’s solution minimizes false positives, ensuring that legitimate transactions are not mistakenly flagged as fraudulent, which is crucial for maintaining customer trust and reducing operational costs.
- Strategic Partnerships: Forter collaborates with leading e-commerce platforms and payment providers, offering a seamless and secure shopping experience for consumers worldwide.