Muck Rack - Detailed Review
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Muck Rack - Detailed Review Contents
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Muck Rack - Product Overview
Primary Function
Muck Rack is designed to help public relations professionals identify and engage with relevant journalists, monitor news coverage, and report on the performance of their PR campaigns. It serves as a database for journalists and media outlets, facilitating media outreach, relationship building, and the measurement of PR success.
Target Audience
The primary users of Muck Rack include public relations teams, PR agencies, and organizations across various industries such as marketing and advertising, pharmaceuticals, and media production. It is widely used by enterprises, mid-market companies, and small businesses.
Key Features
Journalist Database and Media Outreach
Muck Rack provides an extensive database of journalists, allowing users to search, filter, and connect with relevant media personalities. The platform includes features like the Media Brief Assistant, which offers AI-powered summaries of journalists’ backgrounds, coverage, and suggested responses.
News Monitoring
Users can monitor news coverage across various media channels, including online, television, radio, newsletters, and print. The platform offers real-time alerts and access to full-text articles and digital images of print magazines.
Reporting and Analytics
Muck Rack enables users to build customized reports and dashboards to track and analyze their media coverage. Features include Hit Score, which helps identify the most important mentions, and Topics in Reporting, which surfaces prominent topics related to the user’s coverage.
AI-Powered Tools
The platform includes AI-driven tools like PressPal.ai, which helps draft pitches and identify target journalists. Other AI features include automatic topic assignment and word cloud analysis on journalist profiles.
Collaboration and Integration
Muck Rack supports collaboration across teams and agencies with features like multi-organization access and integration with tools like Slack and Google Analytics 4.
Alerts and Notifications
Users receive alerts and notifications for mentions of their brand, and the platform offers a persistent search bar and improved search filters to enhance the search experience.
In summary, Muck Rack is a powerful tool for PR professionals, offering a wide range of features to streamline media outreach, news monitoring, and campaign reporting.
Muck Rack - User Interface and Experience
User Interface
Muck Rack is known for its solid and intuitive user interface. Users consistently praise the platform for its smooth and user-friendly design. The interface is laid out in a way that makes it easy to search for topics, reporters, and editors, and to build and manage media lists.
Ease of Use
The platform is generally easy to use, even for those who may not be highly tech-savvy. Users appreciate how seamlessly everything works together, allowing them to efficiently find journalists based on what they cover and their interests. This ease of use helps in saving time and ensuring that pitches reach the right people.
Overall User Experience
The overall user experience with Muck Rack is highly positive. Users highlight the platform’s ability to keep track of journalists’ changes in outlets and beats in real time, providing an accurate glimpse into what they are reporting on currently. The customer support is also praised for being helpful and responsive, which adds to the positive user experience.
Specific Features
Muck Rack allows users to create targeted contact lists easily and connect with relevant contacts personally. It also offers features like customizable pitches, data export, and reporting, although some users note that the coverage reports could be more customizable.
Conclusion
In summary, Muck Rack’s user interface is smooth, intuitive, and easy to use, making it a great choice for PR professionals who need to manage media relations efficiently. The platform’s focus on serving media relations professionals ensures that it meets the specific needs of its users effectively.
Muck Rack - Key Features and Functionality
Muck Rack Overview
Muck Rack, a public relations management (PRM) platform, integrates several AI-driven features to streamline and enhance the work of PR professionals. Here are the key features and how they work:AI-Powered Journalist Suggestion: PressPal.ai
PressPal.ai is an AI-powered tool that helps PR professionals identify relevant journalists based on press release keywords. It quickly drafts a press release from a brief description and suggests a list of journalists to target, improving pitch targeting and increasing the potential for press coverage. This tool leverages Muck Rack’s extensive media database, which includes hundreds of millions of data points on journalists and media outlets across various media types.Media Brief Assistant
This AI-powered tool assists in preparing spokespersons for media interviews. It provides a summary of the journalist’s background, coverage, interview themes, potential questions, and suggested responses, all aligned with the user’s strategy and messaging. This helps ensure that the spokesperson is well-prepared and can effectively communicate the desired message.Topic Analysis and Filtering
Muck Rack uses AI to analyze the text of articles and assign up to four topics. Users can view these topics associated with an article and use them as filters in searches. This feature simplifies Boolean searches, helping users find relevant articles while excluding irrelevant results. Additionally, journalist profiles now display the most covered topics by the journalist over the last 12 months, providing insights into their areas of focus.Word Cloud on Journalist Profiles
The word cloud feature on journalist profiles visualizes key terms associated with the articles written by a journalist over the last 12 months. This helps PR professionals understand the journalist’s primary areas of focus and engage with them more effectively.Duplicate Detection and Article Relevancy
Muck Rack’s AI-powered system detects and groups syndicated articles on a journalist’s profile, reducing clutter and making it easier to see the diverse range of articles. The platform also sorts article search results and digests by relevance, considering factors like recency and outlet quality.Interactive Presentations and Reporting
Users can build and customize branded reports using Muck Rack’s Dashboards tool, which offers outcome-based templates for areas like Media Impact Analytics, Brand Reputation Insights, and Competitive Analysis. These reports can be shared with stakeholders, who can drill into graphs and charts without needing a Muck Rack login.PR Hit Score
The PR Hit Score is a proprietary metric that helps users understand which mentions are most important to their coverage. It is based on customizable values such as the outlet’s importance, journalist influence, and article engagement. This feature is included in Muck Rack Premier.Global Media Monitoring
Muck Rack has significantly expanded its Global Media Monitoring capabilities, now covering over 600,000 global news sources across online, television, radio, newsletters, and print. This expansion is powered by AI technology and includes additional countries like the UK, Ireland, Australia, and Canada.Media List and Pitching Enhancements
The platform allows users to apply filters and select people from multiple pages of a Media List when sending pitches. It also includes features like Pitch Owners, which help delegate outreach efforts and streamline workflows. Additionally, the “Send Pitch” experience has been improved to make it easier to indicate which people should be included in the pitch.Integration with Other Tools
Muck Rack integrates with tools like Google Analytics 4, allowing users to correlate earned media placements with website traffic. This integration includes widgets that show articles by total traffic over time, articles by earned traffic over time, and top outlets by traffic.Premium Magazine Monitoring
For Premier customers, Muck Rack offers alerts and access to the full text and digital images of pages from thousands of leading magazines. This feature spans various categories and helps users stay informed about brand mentions in print media.AI-Powered Search and Alerts
The platform has enhanced search capabilities, including persistent search bars, default search filters, and improved alert creation. Users can easily set up alerts via email, digest, or Slack, and the system suggests highly similar names when searching for people, similar to ‘Did you mean’ functionality in Google search.Conclusion
These features collectively leverage AI to automate tedious tasks, improve the accuracy of media coverage analysis, and enhance the overall efficiency of PR teams. Muck Rack - Performance and Accuracy
Evaluating the Performance and Accuracy of Muck Rack
Evaluating the performance and accuracy of Muck Rack in the SEO tools and AI-driven product category involves several key aspects:
Performance
Muck Rack is highly regarded for its ability to streamline the PR workflow, particularly in building media lists and evaluating their SEO value. Here are some performance highlights:
- Media List Building: Muck Rack allows users to identify and analyze media outlets based on their SEO value, using tools like Semrush to evaluate the keywords and pages that these sites rank for. This helps in targeting outlets that are relevant and authoritative in specific niches.
- AI-Driven Features: Muck Rack has introduced new AI monitoring, reporting, and analysis features that provide advanced insights, improve workflow, and offer customizable reporting. These features include a PR Hit Score metric, which helps users identify the most important press mentions, and interactive presentations that allow for detailed and branded reports.
- Global Media Monitoring: The platform has significantly expanded its global media monitoring capabilities, covering over 600,000 news sources and more than 3.5 million articles daily. This extensive coverage is powered by AI technology, making it easier to track media trends and opportunities.
Accuracy
The accuracy of Muck Rack is supported by several factors:
- Data Reliability: Muck Rack’s data is powered by the industry’s most accurate and reliable sources, ensuring that the insights and analytics provided are trustworthy. The platform’s AI-powered advanced analytics suite helps in measuring the full impact of PR efforts accurately.
- Domain Authority Filtering: While Google does not use Domain Authority (DA) directly for ranking, Muck Rack’s feature to filter sites by DA helps users focus on the most authoritative publications, which often correlate with sites that rank well in search engines.
- Journalist and Outlet Evaluation: The platform allows users to evaluate journalists and outlets based on their influence, article engagement, and the relevance of their content. This helps in identifying high-quality media opportunities that can impact both audience behavior and search engine rankings.
Limitations and Areas for Improvement
Despite its strengths, there are a few limitations and areas where Muck Rack could improve:
- Content Effectiveness Analysis: Unlike some alternatives like BuzzSumo, Muck Rack does not provide detailed analysis of content effectiveness at an individual article level. This makes it harder to assess which content elements are most likely to catch a journalist’s attention and result in coverage.
- Engagement Data: While Muck Rack provides some engagement data, it is limited to top-level metrics and does not cover as many social sources as some other tools. This can make it challenging to get a comprehensive view of how content is performing across different platforms.
Engagement and Factual Accuracy
Muck Rack is strong in terms of engagement and factual accuracy due to its:
- Advanced Analytics: The platform’s use of AI and machine learning technologies ensures that the data and insights provided are accurate and relevant to the user’s needs.
- Relevance to Audience: Muck Rack helps users identify media outlets and journalists that are highly relevant to their target audience, which is crucial for effective PR campaigns and maintaining high engagement levels.
In summary, Muck Rack performs well in building media lists, evaluating SEO value, and providing advanced analytics, but it could improve by offering more detailed content effectiveness analysis and broader engagement data.
Muck Rack - Pricing and Plans
Muck Rack Pricing Overview
Muck Rack’s pricing structure is not publicly disclosed, which can make it challenging to determine the exact costs without engaging with their sales team. Here’s a breakdown of what is known based on various sources:
Pricing Ranges
- Muck Rack’s pricing varies widely, with users reportedly paying anywhere from $3,500 to $40,000 or more per year for a license.
Plan Tiers
- Basic License: A starting point for one user can cost around $5,000 per year. This typically includes access to their media database, media monitoring, and PR analytics tools.
- Average Cost: Most users report paying around $10,000 per year. This likely includes additional features and more user seats.
- High-End Plans: These can cost $25,000 or more per year, catering to larger organizations or those with more complex needs.
Features
- Media Database: Access to a database of over 250,000 media contacts.
- Media Monitoring: Tools to track media coverage.
- PR Analytics: Analytics tools to measure the effectiveness of PR campaigns.
- PR CRM: A customer relationship management system for managing contacts.
- Advanced Features: Additional features like detailed media insights or deeper analytics are available but come at an extra cost.
Extra Fees
- Additional Seats: Each additional user seat can increase the cost, with some reports indicating an extra $1,500 per year per seat.
- Customization and Integrations: Integrating Muck Rack with other tools or customizing it to match specific workflows can incur extra fees.
- Organization Size and Type: Larger organizations or those with more complex needs will generally pay more.
Contract and Commitment
- Muck Rack requires users to commit to an annual contract; there is no option for a monthly subscription.
Free Trial
- There is no free trial available. However, you can request a custom demo from the sales team.
Given the lack of transparent pricing, the best way to get an accurate quote is to contact Muck Rack’s sales team directly. They will provide a custom quote based on your specific needs and requirements.
Muck Rack - Integration and Compatibility
Muck Rack Overview
Muck Rack, a comprehensive PR software, integrates with several tools and platforms to enhance its functionality and user experience.Single Sign-On (SSO) Integration
Muck Rack supports Single Sign-On (SSO) using SAML 2.0, which allows users to access the platform securely using their Microsoft credentials. To set this up, you need a Microsoft 365 or Office 365 account with Global Administrator or Application Administrator access. The process involves creating an enterprise application in Microsoft Entra ID (formerly Azure AD) and configuring the SAML settings with the help of Muck Rack support.Google Analytics Integration
Muck Rack integrates with Google Analytics, enabling users to measure the impact of their PR efforts. This integration is available only to brand customers and requires connecting a Google Analytics 4 (GA4) account. Users can set up this integration from the Muck Rack dashboard by managing their integrations, connecting their GA instance, and updating the relevant widgets to use the new GA4 data.Media Monitoring and Social Listening
Muck Rack has expanded its media monitoring capabilities to include over 600,000 sources and has integrated social listening tools through its acquisition of Keyhole. This integration provides deeper insights into how brands are perceived on social media, enhancing the platform’s monitoring and reporting features.General Compatibility
Muck Rack is known for its user-friendly interface, which makes it accessible across various devices. The platform is designed to support the entire PR workflow, from finding outlets and journalists to pitching, monitoring, and reporting. While specific details on device compatibility are not provided, the platform’s web-based nature suggests it can be used on a variety of devices with internet access.Customer Support and User Experience
Muck Rack’s customer support is highly regarded for being helpful and responsive, which is crucial for ensuring smooth integration and use of the platform. The user interface is solid and easy to use, making it a favorable choice for PR teams of all sizes.Summary
In summary, Muck Rack integrates well with key tools like Microsoft Entra ID for SSO and Google Analytics for metrics, and it offers comprehensive media monitoring and social listening capabilities. Its user-friendly interface and strong customer support ensure a smooth experience across different platforms and devices. Muck Rack - Customer Support and Resources
Muck Rack Customer Support
Muck Rack, a platform focused on media relations and monitoring, offers a comprehensive set of customer support options and additional resources to ensure users get the most out of their service.Customer Support Team
Muck Rack’s customer support team is divided into two tiers: Tier I and Tier II. Every member of the team starts as a Tier I specialist, who are the frontline responders handling immediate customer inquiries via live chats and emails. These specialists manage approximately 25 conversations per day, totaling around 125 conversations per week. If an issue requires deeper troubleshooting, it is escalated to a Tier II specialist, who has access to more advanced tools to investigate and resolve the problem.Role and Responsibilities
The customer support team at Muck Rack goes beyond basic support tasks like password resets and billing questions. They are product experts who must stay updated on new features and enhancements. They help users troubleshoot technical issues, provide detailed product information, and offer best practices to achieve their goals on the platform. Team members use their own Muck Rack accounts to build coverage reports, set alerts, and save searches, ensuring they can assist customers effectively.Additional Resources
Documentation and Tracking
The support team tracks and documents customer interactions to identify trends and common issues. This information is shared with other teams, such as the customer education team, to improve resources like guides and FAQs.Product Updates
Muck Rack regularly releases product updates, which are detailed in their monthly updates. These updates include new features, enhancements, and improvements to the platform, such as the Media Brief Assistant, Premium Magazine Monitoring, and various dashboard widgets.Help Center
The Muck Rack Help Center provides articles and guides on how to use various features of the platform, including setting up media lists, using search filters, and managing journalist profiles.Slack Integration
For internal collaboration, the support team uses a “Call a Friend” Slack channel to ask questions and seek assistance from colleagues.Engagement and Proactivity
The support team is proactive in identifying potential issues and improving the user experience. They continuously test the platform to flag any confusing or non-functional features and ensure they are addressed promptly. This proactive approach helps in maintaining a high customer satisfaction score, with Muck Rack achieving a 97% customer satisfaction rate in recent months.Core Values
Muck Rack’s customer support team operates under the company’s core values of customer devotion, transparency, ownership, and resilience. These values ensure that the team is committed to providing honest and thorough communication, owning the conversation from start to finish, and being resilient in resolving customer issues. By combining a knowledgeable and proactive support team with extensive resources and regular product updates, Muck Rack ensures its users receive the support they need to effectively use the platform. Muck Rack - Pros and Cons
Advantages of Muck Rack
Muck Rack offers several significant advantages, particularly for PR professionals and those focusing on SEO:Highly Targeted Media Lists
Muck Rack allows you to create highly targeted and customized media lists, which is crucial for effective outreach and media coverage. You can filter sites by Domain Authority, helping you focus on the most authoritative and influential publications.Advanced Media Monitoring
The platform boasts enhanced media monitoring and PR reporting capabilities, including AI and data science tools. These features help PR teams gain better insights and spend less time on tedious tasks, allowing more focus on making a significant impact.AI-Powered Tools
Muck Rack has introduced several AI-powered features, such as the Media Brief Assistant, which provides a summary of a journalist’s background, coverage, interview themes, and suggested responses. This helps spokespersons prepare better for media interviews.Comprehensive Database and Search Features
The platform offers a comprehensive media database and advanced search capabilities, including Boolean search updates and the ability to filter by Domain Authority. These features make it easier to find and connect with the right journalists and outlets.Customer Support and User-Friendly Design
Muck Rack provides 24/7 customer support and has a modern, user-friendly design that streamlines tasks like reports and summaries. This makes it easier for users to manage their PR activities efficiently.Monitoring and Reporting Capabilities
The platform includes features like premium magazine monitoring, coverage reports, and widgets to track Share of Voice (SOV) and Ad Value Equivalency (AVE). These tools help in monitoring and analyzing media coverage effectively.Disadvantages of Muck Rack
While Muck Rack is a powerful tool, it also has some limitations:Cost
Muck Rack is relatively expensive, with pricing starting at around $10,000 per year, which can be a significant barrier for smaller businesses or individuals.Integration Limitations
Muck Rack does not integrate with other monitoring and reporting software, requiring users to manually export and add reports in another software. This can be time-consuming and inefficient.Missing Press Contacts
There is a possibility of missing some press contacts when saving lists, which can lead to additional manual work to add them again.Lack of Certain Features
Muck Rack lacks features such as an online newsroom, AI press release creator, and automated follow-up emails, which are available in some of its alternatives like Prowly.Analytics Coherence
User reviews have mentioned that the analytics results from Muck Rack are not always coherent with other tools, and the media alerts lack prioritization options. By considering these pros and cons, users can make informed decisions about whether Muck Rack aligns with their specific needs and budget. Muck Rack - Comparison with Competitors
When comparing Muck Rack to its competitors in the SEO tools and media database category, several key features and differences stand out.
Muck Rack Key Features
- Muck Rack is renowned for its accurate and up-to-date media database, containing around 300,000 contacts, which is often praised for its accuracy compared to other tools like Cision.
- It offers advanced filtering options such as date range, keywords, beat, scope, and location, making it easier to find relevant journalists and media outlets.
- The platform includes media monitoring, pitching, and reporting capabilities, along with features like Spam Score from Moz to filter out undesirable sites.
- Muck Rack allows users to create detailed coverage reports and analyze the impact of their pitching efforts through metrics like pitch volume, open rate, and click rate.
Unique Features
- One of Muck Rack’s unique strengths is its integration with SEO tools, allowing users to filter sites by Domain Authority and analyze keyword rankings using tools like Semrush.
- It also provides features like the “Who Shared My Link” tool, which displays article-specific metrics such as social media engagement and journalist shares.
Alternatives and Comparisons
BuzzStream
- BuzzStream is a strong alternative that excels in outreach and link building. It offers automated email sequences, personalized messages, and efficient tracking of marketing campaigns. Unlike Muck Rack, BuzzStream allows for the customization of pitch timing based on the contact’s time zone, which can be a significant advantage.
- BuzzStream is highly recommended by users for its email marketing and outreach capabilities.
Prowly
- Prowly, part of the Semrush suite, is another notable alternative. It offers an AI Press Release Creator, an Online Newsroom, and advanced email analytics, which are features lacking in Muck Rack.
- Prowly provides generative AI features that speed up work and increase efficiency in PR storytelling. It also offers automated follow-up emails and pitch personalization, which are not available in Muck Rack.
- However, Prowly’s database is not as comprehensive as Muck Rack’s or Cision’s, which might be a consideration for those needing extensive journalist lists.
CoverageBook
- CoverageBook is another option that focuses on creating stunning, data-driven coverage reports. It is trusted by thousands globally and is particularly useful for PR professionals who need to save time and enhance client presentations.
- While it does not offer the same level of media database and pitching capabilities as Muck Rack, it excels in report creation and analytics.
GroupHigh and NinjaOutreach
- GroupHigh is an influencer marketing software that also caters to SEO and affiliate marketing. It offers influencer search, content research, and media reports, but it is more focused on influencer marketing rather than traditional media outreach.
- NinjaOutreach is a comprehensive influencer marketing tool that helps businesses find and connect with social media influencers. While it streamlines outreach campaigns, it is more geared towards influencer marketing rather than traditional PR.
Pricing and Accessibility
- Muck Rack is generally more expensive, with pricing starting around $10,000 per year, which can be a barrier for smaller PR teams or those on a budget.
- Prowly, on the other hand, offers a more flexible and cost-effective monthly subscription plan, making it more accessible to smaller teams or those who do not require extensive PR services regularly.
Summary
In summary, while Muck Rack stands out for its accurate media database and SEO integration, alternatives like BuzzStream, Prowly, and CoverageBook offer unique features that might better suit specific needs, such as automated outreach, AI-driven PR tools, or comprehensive reporting capabilities. The choice ultimately depends on the specific requirements and budget of the user.
Muck Rack - Frequently Asked Questions
1. How much does Muck Rack cost?
Muck Rack’s pricing is not publicly displayed, but it is estimated to range widely. On average, users report paying around $10,000 per year. The costs can vary from $3,500 to $40,000 or more annually, depending on the number of users, features needed, and the size of the organization. Additional seats and custom features also incur extra fees.2. What features does Muck Rack offer for digital PR and SEO?
Muck Rack provides several features that are valuable for digital PR and SEO. These include a media database, media monitoring, PR analytics tools, and AI-powered capabilities like PressPal.ai, which helps generate pitches and press releases. It also offers Spike Notifications to track trending keywords and topics, and a Media Brief Assistant to prepare for media interviews.3. How can I use Muck Rack to build a media list with SEO value?
To build a media list with SEO value using Muck Rack, start by identifying your target keywords and topics relevant to your brand and SEO strategy. Use Muck Rack’s feature to filter sites by Domain Authority (DA) to focus on the most authoritative publications. You can also evaluate sites based on their niche expertise and author credibility. Muck Rack’s tools help you generate pitches and suggest journalists to pitch, making the process more efficient.4. Does Muck Rack use AI, and if so, how?
Yes, Muck Rack has integrated several AI-powered capabilities. For example, PressPal.ai helps PR professionals generate pitches and press releases. The platform also uses AI for Spike Notifications to identify trending keywords and topics, and the Media Brief Assistant provides summaries of journalists’ backgrounds, coverage, and suggested responses for media interviews.5. Can I filter media outlets by Domain Authority on Muck Rack?
Yes, Muck Rack allows you to filter article or media outlet searches by Domain Authority. This feature helps you focus on the most influential and authoritative results, which can be beneficial for SEO purposes.6. Does Muck Rack offer any free trial or monthly subscription options?
No, Muck Rack does not offer a free trial or monthly subscription options. Users must commit to an annual contract, and pricing is customized based on the specific needs of the user or organization.7. How does Muck Rack help in media monitoring and analytics?
Muck Rack provides comprehensive media monitoring and analytics tools. It alerts users when their brand is mentioned in various media outlets, including print magazines. The platform also offers features like SOV (Share of Voice) Over Time widgets, Total AVE (Ad Value Equivalency) widgets, and detailed analytics to help track and measure media coverage.8. Can I customize Muck Rack to integrate with other tools?
Yes, Muck Rack can be customized to integrate with other tools, but this comes with additional fees. The platform allows for various integrations to match specific workflows, which can be arranged through their sales team.9. How does Muck Rack help in managing journalist relationships?
Muck Rack helps in managing journalist relationships by providing features like the last pitched date for each journalist, relationship data even after a journalist’s profile is removed, and improved “Send Pitch” experiences. These tools help PR professionals keep track of their outreach and maintain consistent communication with journalists.10. What are some of the recent product updates in Muck Rack?
Recent product updates include the Media Brief Assistant, which helps prepare for media interviews; Premium Magazine Monitoring, which alerts users to brand mentions in print magazines; and improved search features like persistent search bars and the ability to select up to 50 people in searches at a time. Muck Rack also introduced features like Google Analytics 4 integration and enhanced Boolean search capabilities. Muck Rack - Conclusion and Recommendation
Final Assessment of Muck Rack in the SEO Tools and PR Category
Muck Rack is a comprehensive PR platform that offers a range of features beneficial for both PR professionals and journalists, particularly in the context of SEO and media outreach.Key Features
- Media Database and Targeting: Muck Rack provides an extensive database of journalists and writers, allowing PR companies to target their press releases more effectively. Journalists can update their contact preferences, helping ensure that they receive relevant content.
- Media Monitoring and Analytics: The platform includes tools for online and offline media monitoring, as well as simple PR analytics to track campaign performance. Users can create and export reports to quantify their impact.
- SEO Value: Muck Rack allows users to filter sites by Domain Authority, helping to build media lists with high SEO value. This feature is particularly useful for digital PR strategies aimed at improving search engine rankings.
- AI-Powered Features: The platform has recently integrated AI-powered features to enhance its search function, including a “Recommended Journalists” section, which can help in identifying the most relevant contacts.
Pricing
Muck Rack’s pricing is not publicly disclosed, which can make it challenging for potential users to understand the costs involved. Here are some key points:- Annual Contracts: Muck Rack requires users to commit to annual contracts, with no monthly subscription options available.
- Variable Costs: Pricing can range widely, from approximately $3,500 to over $40,000 per year, depending on the features and the size of the organization.
- Custom Quotes: Users need to contact the sales team to get a custom quote, which can include additional fees for extra features, integrations, and user seats.
Who Would Benefit Most
Muck Rack is particularly beneficial for:- PR Companies and Agencies: These organizations can leverage the platform’s media database and targeting features to send press releases to the right journalists, improving the effectiveness of their PR campaigns.
- Journalists and Subject Matter Experts: Registering on Muck Rack is free for journalists and can help them manage their contact preferences, reduce spam, and track the impact of their articles.
- SEO and Digital PR Professionals: The ability to filter sites by Domain Authority and build media lists with high SEO value makes Muck Rack a valuable tool for those focusing on digital PR and SEO strategies.