OnCrawl - Detailed Review
SEO Tools
OnCrawl - Detailed Review Contents
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OnCrawl - Product Overview
Introduction to OnCrawl
OnCrawl is a comprehensive SEO tool that specializes in technical SEO solutions, aiming to help businesses improve their website’s performance, organic traffic, and search engine rankings.Primary Function
The primary function of OnCrawl is to act as a data-driven website crawler and log file analyzer. It helps users monitor and analyze their website’s indexability, structure, and content, providing valuable insights into how search engines interact with their site. This includes identifying issues such as HTML errors, problems with linking structures, and content quality, which can impact Google rankings.Target Audience
OnCrawl is designed for a wide range of users, from freelancers and small businesses to large corporations. It is particularly useful for anyone who needs to monitor and optimize their website’s SEO performance, including SEO professionals, consultants, and digital marketing teams.Key Features
SEO Crawler
OnCrawl’s SEO Crawler is one of its main attractions. It can process up to 300 URLs per second, making it one of the fastest crawl tools available. It supports websites of all sizes, from small sites to those with millions of pages, without compromising on speed or efficiency.Log Analyzer
The log analyzer helps in understanding how search engines crawl and interact with the website. It provides daily log analysis, revealing Google’s crawl behavior, and tracks errors, status codes, and other critical metrics.Data Analysis and Reporting
OnCrawl offers extensive data analysis capabilities, including over 700 indicators and actionable dashboards. Users can store and save all their crawls in one place, access hundreds of indicators related to content quality, performance, and indexability, and share data with collaborators.Customizable and Scalable
The tool allows for a multi-level crawl strategy, enabling users to define the scope, frequency, and notification options for each type of analysis. It can handle various use cases, from audits to simulating search engines, and custom monitoring.Integration and Connectivity
OnCrawl integrates with other SEO tools and sources like Google Analytics 4 (GA4) and Google Search Console, providing a comprehensive view of the website’s performance and impact on business goals.Additional Capabilities
OnCrawl also includes features like InRank and FreshRank, which help in internal ranking and freshness of content, respectively. It allows users to identify and fix issues such as orphan pages, duplicate content, and status code errors, all of which can significantly improve user experience and search engine rankings. Overall, OnCrawl is a powerful tool that helps users optimize their website’s technical SEO, ensuring better visibility, traffic, and revenue. OnCrawl - User Interface and Experience
New Interface Design
OnCrawl has recently undergone a significant interface makeover. The new design is clean, exciting, and standardized to improve usability. The changes include new colors, fonts, and styles that align with the company’s new brand identity, introduced about a year ago.
Consistency and Familiarity
Despite the visual updates, the placement of platform elements remains unchanged. This ensures that long-time users can still find all the features through the same paths, buttons, and shortcuts they are accustomed to. The goal is to make the transition smooth, with no elements deleted or added, just a clearer and more standardized design.
User-Centric Approach
The new interface is built based on user feedback and testing. It uses standard positioning, coding, and visual signals to make it easier for users to identify functions, features, and other elements. This approach aims to make OnCrawl easier to use and understand, ensuring that users can quickly find what they need.
Custom Design Library
OnCrawl has moved from a publicly available front-end library to a custom, documented design library unique to their vision of technical and data SEO. This change allows for more specific design elements and room for future growth and improvements.
Key Features Accessibility
OnCrawl’s interface allows users to easily access its core features, such as the SEO Crawler, Log Analyzer, and SEO Impact Report. These tools are integral to monitoring pages, analyzing logs, and improving the quality of website content. Users can define the scope, frequency, and notification options for each type of analysis, making it flexible and scalable to their needs.
User Experience
The overall user experience is enhanced by the cloud-based nature of OnCrawl, which means users do not need to worry about their machine’s resources or speed capabilities. This allows for multiple crawls to be launched without needing constant surveillance, and users can schedule crawls based on their SEO needs. The platform also provides extensive capabilities for custom speed settings and responsible crawling practices.
Conclusion
In summary, OnCrawl’s user interface is designed to be intuitive and user-friendly, with a focus on maintaining familiarity for existing users while introducing improvements for better usability and future growth.
OnCrawl - Key Features and Functionality
OnCrawl Overview
OnCrawl is a comprehensive SEO tool that integrates advanced technical SEO solutions, data science, and machine learning to help businesses optimize their website performance and search engine rankings. Here are the main features and how they work:SEO Crawler
The SEO Crawler is a core feature of OnCrawl, responsible for monitoring and analyzing your website’s pages and content. It collects and analyzes thousands of metrics, providing valuable insights to improve the quality of your pages and content. This includes identifying and deleting duplicate content, ensuring proper page rendering, and addressing issues related to site size, access, and complexity.Log Analyzer
The Log Analyzer is another key component that helps in analyzing server logs to understand how search engines interact with your website. This feature provides insights into crawlability and indexability issues, helping you identify why certain pages may not be indexed or crawled correctly. It also integrates with other data sources to give a holistic view of your website’s performance.SEO Impact Report
The SEO Impact Report generates actionable dashboards and reports that summarize the impact of various SEO factors on your website. This report helps in identifying the weakest technical factors on your site and prioritizing projects that can have the most significant impact on your SEO strategy. It contextualizes insights with data from other sources, such as Google Analytics 4 (GA4) or Google Search Console.Multi-Level Crawl Strategy
OnCrawl allows you to define the scope, frequency, and notification options for each type of analysis. This flexibility enables you to manage multiple projects and workflows, ensuring that you can crawl what you need, when you need it. This feature is particularly useful for simulating search engines, troubleshooting crawlability and indexability issues, and custom monitoring.API and Automation
OnCrawl’s API allows for extensive automation and customization. You can launch and program crawls, retrieve raw or analyzed data, and integrate this data into other tools and services like IFTTT or Zapier. This feature is useful for automating SEO audits, setting up customized alerts, and ensuring that your website is continuously monitored for any regressions or issues after updates.Integration with Data Science and Machine Learning
OnCrawl integrates seamlessly with data science and machine learning platforms, such as Dataiku. The OnCrawl plugin for Dataiku enables full access to all SEO data, including crawl data, link data, and log events. This integration allows for advanced data science projects, such as identifying new or unindexed content, automated SEO text generation, anomaly reporting, and predicting future long-tail trends.AI and Machine Learning
OnCrawl leverages AI and machine learning algorithms to address strategic SEO issues. For instance, OnCrawl Labs offers a portfolio of machine learning algorithms that can be used through platforms like Google Colab, utilizing Python and R languages. These algorithms help in predicting trends, generating automated SEO content, and providing insights that are not yet available on the standard SEO market.Custom Dashboards and Alerts
OnCrawl allows you to create custom dashboards to track specific KPIs relevant to your site. The API enables you to retrieve data and set up alerts for changes in these KPIs without needing to log into the application. This feature helps in monitoring key metrics such as the ratio of active pages, traffic generation, and poorly positioned but frequently crawled pages.Conclusion
By combining these features, OnCrawl provides a comprehensive platform that helps businesses improve their SEO strategy, increase visibility, drive more traffic, and ultimately boost revenue. OnCrawl - Performance and Accuracy
Performance
OnCrawl is renowned for its speed and efficiency. It is capable of processing up to 300 URLs per second, making it one of the fastest crawl tools available.
- This high speed does not compromise on the tool’s ability to handle large websites, as it can support sites with millions of pages without a significant drop in performance.
- The tool’s ability to integrate with various data sources, such as Google Analytics, Search Console, and server log data, enhances its performance by providing a holistic view of the website’s health and SEO metrics.
Accuracy
OnCrawl’s accuracy is bolstered by its advanced data analysis and visualization capabilities. Here are some key points:
- It provides clear and actionable insights through interactive visualizations, such as heatmaps, bar graphs, and pie charts, which help in identifying issues like broken links, duplicate content, and orphan pages.
- The tool can correlate multiple data points, combining crawl data with other sources to reveal relationships between technical metrics and user behavior. For example, it can show how crawl depth affects organic traffic or how page speed impacts bounce rates.
- OnCrawl’s predictive insights, such as trend analysis and anomaly detection, help in making proactive decisions by anticipating potential issues rather than reacting to them.
Limitations and Areas for Improvement
While OnCrawl is highly effective, there are some limitations to consider:
- A crawl has inherent limitations, such as not being able to see pages outside the site’s borders, including competitor sites, industry standards, or backlinks from other sites. However, OnCrawl offers solutions like integrating third-party data (e.g., from Majestic) to include insights on backlinks and other external factors.
- Crawls can be restricted by the number of pages, depth of exploration, or subdomains, but OnCrawl allows for customizable settings to expand the crawl frontier as needed.
- OnCrawl cannot account for off-site factors like paid search or social network promotions solely through its crawling capabilities, but it can integrate data from other tools to provide a more comprehensive view.
User Experience and Integration
OnCrawl is user-friendly, even for those new to SEO. It offers a clear and intuitive interface that makes it easy to grasp critical aspects of website performance, from crawling statistics to indexation insights.
- The tool integrates well with existing workflows, allowing for the export of visual data into BI tools like Tableau or Google Data Studio, and automating routine tasks through APIs.
In summary, OnCrawl stands out for its speed, accuracy, and comprehensive data analysis capabilities, making it a valuable tool for technical SEO professionals. While it has some inherent limitations common to crawling tools, OnCrawl provides various solutions to overcome these limitations and enhance its functionality.
OnCrawl - Pricing and Plans
Pricing Structure of OnCrawl
The pricing structure of OnCrawl, an AI-driven SEO tool, is somewhat nuanced and can vary based on several factors. Here are the key points regarding their pricing and plans:
Pricing Models
OnCrawl supports multiple pricing models, including yearly, monthly, and a one-time perpetual license.
Plans and Pricing
- The basic plan starts at $39 per month. However, this is not the only plan available, and pricing can scale significantly based on the specific needs of the user or organization.
- For larger or more complex setups, the annual cost can range up to around $93,000, with an average annual cost of about $25,000.
Features and Tiers
While the exact features of each tier are not fully detailed in the available sources, here are some key features that OnCrawl offers:
- Technical SEO Audits: OnCrawl provides deep insights into website performance, helping to optimize site structure and improve search engine rankings.
- Crawl and Log Analysis: It uses advanced algorithms to reconcile third-party and natively collected data.
- Machine Learning and Data Science Integration: This helps businesses increase revenues by providing insights into their website’s performance.
- Google Analytics Integration: OnCrawl can integrate with Google Analytics for comprehensive data analysis.
- Performance Auditing and Mobile-Friendly Checks: These features are part of the tool’s capability to audit website performance.
Free Options
- OnCrawl offers a 14-day free trial, allowing users to test the software before committing to a purchase.
Customization and Support
- Pricing can vary based on the features needed, support required, and customization requests. OnCrawl provides various training options, including on-site training, webinars, help guides, and live chat support.
Given the variability in pricing based on specific needs and the lack of detailed tiered pricing in the sources, it is recommended to contact the vendor directly for a precise quote and to discuss the features and support that best fit your requirements.
OnCrawl - Integration and Compatibility
Integration with Data Science Platforms
Dataiku Integration
One of the notable integrations is with Dataiku, a data science platform. The OnCrawl plugin for Dataiku allows users to integrate OnCrawl’s crawl, link, and log monitoring data directly into their data science and machine learning projects. This integration provides full access to all SEO data, including crawl data, links data, and log events data, enabling tasks such as identifying new or unindexed content, automated SEO text generation, anomaly reporting, and predicting future long-tail trends.Analytics Integrations
Adobe Analytics Integration
OnCrawl also integrates with analytics tools like Adobe Analytics. This integration enables users to combine crawl data with analytics data, providing insights into user behavior and the impact of SEO indicators on web traffic. Users can add analytics data to their SEO impact reports, create custom dashboards, and segment pages based on various metrics such as organic visits, bounce rates, and page performance.Compatibility with Various Data Sources
The OnCrawl plugin for Dataiku is fully compatible with all other data sources within Dataiku, allowing for multi-project data processing. This compatibility ensures that users can seamlessly integrate OnCrawl data with other data sources, enhancing the scope of their data science and machine learning projects.Device and Browser Compatibility
OnCrawl’s crawler bots are designed to work across different devices and browsers. The bots have distinct user agents for desktop and mobile devices, ensuring that they can crawl and render pages accurately, including those with JavaScript and specific crawl settings.Sitemap Compatibility
OnCrawl respects standard sitemap protocols, allowing it to effectively use sitemaps to find and analyze pages. It can handle sitemaps placed in the correct directories and offers a “soft mode” for non-standard sitemaps, ensuring flexibility in crawling and analyzing website structures.Future Integrations and Enhancements
Following its integration with BrightEdge, OnCrawl is set to leverage BrightEdge’s network and expertise, particularly in areas such as compliance, governance, and integration flexibility. This partnership is expected to bring new features and enhancements to OnCrawl’s product suite, further enriching its capabilities and compatibility across various platforms.Conclusion
In summary, OnCrawl’s integrations with data science platforms like Dataiku, analytics tools like Adobe Analytics, and its compatibility with various data sources and devices make it a versatile and powerful tool for SEO management and optimization. OnCrawl - Customer Support and Resources
Customer Support
OnCrawl provides a dedicated Customer Success team, which is composed of experienced technical SEO experts. This team goes beyond traditional support by offering various services such as:Efficient Crawl Strategies
Workshops and Conferences
Data Integration Assistance
Additional Resources
Documentation and Guides
OnCrawl offers an extensive help section with detailed guides on how to get started, set up crawls, and connect additional data sources. This includes step-by-step instructions for tasks such as scheduling crawls, choosing crawl modes, and connecting to external data sources like Google Analytics, Adobe Analytics, and Google Search Console.Oncrawl Academy
Users have access to Oncrawl Academy courses, which provide in-depth training on using the platform effectively. This educational resource helps users maximize the benefits of OnCrawl’s features.Data Integration and Analysis
OnCrawl allows for the integration of external data sources through connectors, enabling comprehensive data analysis. Users can connect apps like Adobe Analytics and Google Search Console, and set up data sources to include specific subsets of data in their projects.Community and Success Stories
OnCrawl shares client success stories, which provide real-world examples of how the platform has helped other users improve their SEO performance. These stories highlight specific challenges and how OnCrawl’s tools and support helped overcome them.Online Help and Workspaces
The platform includes online help resources and workspaces that help users manage their projects efficiently. Features like data explorer sorting and filters, and the ability to recover lost passwords, are also available. Overall, OnCrawl’s customer support and additional resources are designed to ensure users can leverage the full potential of the platform to drive their SEO success. OnCrawl - Pros and Cons
Advantages of OnCrawl
User-Friendly Interface
OnCrawl is known for its super user-friendly interface, making it accessible even for those new to SEO, although it may take some time to fully grasp all its features.Comprehensive Technical SEO Analysis
The platform provides thorough technical SEO checks, helping you identify and fix technical issues that could be hindering your website’s performance.In-Depth Content Insights
OnCrawl offers content optimization features that ensure your content is optimized for SEO, keeping your readers engaged and improving your search rankings.Advanced Link Analysis
The tool performs detailed link analysis, helping you understand how your backlinks are influencing your search rankings.Log Analysis
OnCrawl’s log analysis feature allows you to monitor how search engine bots interact with your site, providing valuable insights into crawl behavior and site health.Custom Dashboards
You can create custom dashboards to track all your important SEO metrics in one place, making it easier to monitor and adjust your strategy.Scalability and Speed
OnCrawl is highly scalable and can handle large websites with millions of pages, crawling up to 300 URLs per second without compromising speed or efficiency.Integrations
The platform supports unlimited third-party integrations, including Google Search Console, Google Analytics, and Adobe Analytics, providing a comprehensive view of your website’s performance.Disadvantages of OnCrawl
Pricing
OnCrawl is on the higher end of the market price-wise, making it less accessible for some SEOs and agencies.Resource Intensive
During large crawls, OnCrawl can be a bit of a resource hog, which might affect system performance.Learning Curve
Some of the more advanced features may require additional time to learn, and you might need to contact the support team for assistance.Manual Setup for Some Features
Certain features require manual setup, which can be time-consuming.Limited Compatibility with Third-Party Tools
While OnCrawl integrates with several key tools, it may not play nice with as many third-party tools as some users might like. Overall, OnCrawl is a powerful and versatile SEO tool that offers a wide range of features to enhance your website’s visibility and performance, but it comes with a higher price tag and some learning curve. OnCrawl - Comparison with Competitors
When Comparing OnCrawl to Competitors
OnCrawl is distinguished by its comprehensive suite of tools, particularly its SEO Crawler, Log Analyzer, and SEO Impact Report.OnCrawl’s Unique Features
- SEO Crawler: This feature is central to OnCrawl, providing valuable insights to improve page and content quality. It includes capabilities to detect and delete duplicate content, analyze load times, links breakdown, HTML quality, and status code errors.
- Log Analyzer: This tool helps in analyzing server logs to understand how search engines interact with your site, which can be crucial for optimizing crawl budgets and improving indexing.
- SEO Impact Report: This report consolidates data to provide a clear picture of your SEO performance and areas needing improvement.
Competitors and Alternatives
Botify
Botify is an enterprise SEO platform that focuses on organic search performance. It offers advanced analytics for site performance, AI-powered intelligence, and automation for SEO strategies. Botify is particularly strong in sectors like ecommerce and content-driven businesses, providing tools similar to OnCrawl but with a stronger emphasis on AI-driven decision-making.Lumar (formerly Deepcrawl)
Lumar provides website intelligence solutions, including technical SEO, website health analytics, and automated SEO quality assurance. It caters to sectors such as ecommerce, media, publishing, and enterprise businesses. Lumar’s tools are more focused on technical SEO and website health, making it a good alternative for those needing deep technical analysis.Ahrefs
Ahrefs is a comprehensive toolset for website analysis, keyword research, content strategy, and search engine ranking. While it does not have a specific crawler or log analyzer like OnCrawl, it offers a wide range of SEO tools that can be used in conjunction with other specialized tools. Ahrefs is particularly strong in keyword research and backlink analysis.Similar.ai
Similar.ai is an SEO automation platform that optimizes large-scale websites for search engines. It offers automated tools for SEO strategies, which can be beneficial for large and complex websites. Similar.ai’s focus on automation makes it a good choice for those looking to streamline their SEO processes.Key Differences
- Customization and Flexibility: OnCrawl stands out with its flexible crawler settings and customizable crawl extents, which can accommodate diverse website architectures, including JavaScript-generated content and complex parameter schemes.
- Comprehensive Data Analysis: OnCrawl’s ability to provide a holistic view through its summary tab and detailed Data Explorer sets it apart. This allows users to get detailed insights into page performance, errors, and other critical metrics.
- Automation and Integration: OnCrawl offers automation features like API integration, scheduled analyses, and automated exports, which can streamline SEO management. This is similar to what Botify and Similar.ai offer, but OnCrawl’s integration with tools like Looker Studio adds an extra layer of convenience.
OnCrawl - Frequently Asked Questions
Q: What is OnCrawl and what does it do?
OnCrawl is a web-based, data access automation software focused on providing technical SEO solutions. It helps businesses improve their website’s ranking, organic traffic, and search engine results by identifying and fixing issues such as HTML errors, linking structure problems, and content issues.
Q: What are the main features of OnCrawl?
OnCrawl has several key features, including:
- SEO Crawler: Monitors and analyzes a website’s indexability, structure, and content.
- Log Analyzer: Analyzes log files to reveal how search engines are crawling your site.
- SEO Impact Report: Provides insights into how changes affect your SEO performance.
Additionally, it offers features like Core Web Vitals analysis, crawl scheduling, data scraping, and integration with tools like Google Search Console and Analytics.
Q: How fast is the OnCrawl SEO Crawler?
OnCrawl’s SEO Crawler is known for its speed, capable of processing up to 300 URLs per second, making it one of the fastest crawl tools on the market. It can handle large websites with millions of pages without compromising on speed or efficiency.
Q: What types of data can OnCrawl provide?
OnCrawl provides a wide range of data, including:
- Number of pages crawled and indexed
- HTML quality and errors
- Link breakdown and structure issues
- Status code errors and 404 status codes
- Load time and Core Web Vitals analysis
- Data on AMP implementation, product stock status, and structured data.
Q: Can OnCrawl handle large and complex websites?
Yes, OnCrawl is capable of handling websites of all sizes, from small startups to large enterprises with millions of pages. It supports multiple crawl profiles, high-speed crawls, and JavaScript crawling, making it suitable for complex and large-scale SEO needs.
Q: What kind of support does OnCrawl offer?
OnCrawl provides various support options, including live chat, onboarding workshops, SEO workshops, and access to the OnCrawl Academy courses. Their Customer Success team, composed of experienced technical SEOs, is available to help integrate OnCrawl into your data flows and solve SEO issues.
Q: How much does OnCrawl cost?
OnCrawl offers different pricing plans, with the Basic plan starting at $39 per month. The plans vary based on the features and the scale of the SEO needs, including options for automation, monitoring, and cross-analysis between data sources.
Q: Who uses OnCrawl?
OnCrawl is used by a variety of users, including startups, small and medium-sized enterprises (SMEs), agencies, and large enterprises. It is designed to meet the technical SEO needs of professionals and consultants.
Q: Can OnCrawl integrate with other SEO tools?
Yes, OnCrawl integrates with several other SEO tools and platforms, such as Google Search Console, Google Analytics (GA4), Adobe Analytics, Majestic, and Looker Studio. It also supports API access and data export to cloud storage.
Q: How does OnCrawl help with SEO improvements?
OnCrawl helps improve SEO by identifying and fixing technical issues, guiding visitors to important pages, and providing real-time strategic monitoring. It can detect orphan pages, reorganize site structure, and optimize content to boost rankings and organic traffic.
OnCrawl - Conclusion and Recommendation
Final Assessment of OnCrawl
OnCrawl is a comprehensive SEO tool that offers a wide range of features designed to help users optimize their website’s performance and improve their search engine rankings. Here’s a breakdown of who would benefit most from using OnCrawl and an overall recommendation.Key Features
- SEO Crawler: OnCrawl’s crawler is its main attraction, allowing users to collect and analyze thousands of metrics across their site. This feature helps in identifying areas for improvement, such as duplicate content, and ensures the best user experience possible.
- Log Analyzer: The log file analysis is a standout feature that helps users understand how search engines interact with their website. It enables the identification of crawl issues, maximization of crawl budget, and ensures that search engines are accessing and indexing the most crucial content.
- SEO Impact Report: This feature provides insights into how the website’s content, performance, and structure work together, helping users prioritize projects that can have the most impact on their SEO strategy.
Who Would Benefit Most
OnCrawl is ideal for various users, including:- In-house SEO teams: These teams can use OnCrawl to optimize their website’s technical performance and develop data-driven SEO strategies.
- Digital marketing agencies: Agencies can leverage OnCrawl to provide SEO services to their clients and enhance their overall SEO offerings.
- SEO professionals: Freelancers and individual SEO practitioners can benefit from OnCrawl’s advanced features to improve their clients’ or their own website’s search engine performance.