SEMrush Site Audit - Detailed Review
SEO Tools
SEMrush Site Audit - Product Overview
Introduction to SEMrush Site Audit
SEMrush Site Audit is a powerful tool within the SEMrush SEO toolkit, designed to help users identify and fix technical and on-page SEO issues on their websites.
Primary Function
The primary function of SEMrush Site Audit is to crawl a website and detect a wide range of SEO issues. This includes surface-level problems like duplicate content and broken links, as well as more in-depth technical issues such as HTTPS implementation, correct usage of the hreflang attribute, and ensuring proper crawlability and indexability of the site.
Target Audience
SEMrush Site Audit is best suited for a variety of professionals involved in digital marketing and SEO. This includes SEO Specialists, Digital Marketers, and Content Creators who need to optimize their website’s performance and improve online visibility.
Key Features
Comprehensive Checks
The tool performs over 140 unique checks for various SEO issues, covering areas such as crawlability, architecture, and on-page SEO. This includes checks for sitemaps, robots.txt files, internal links, URL structure, title tags, meta descriptions, and image optimization.
Flexible Settings
Users can choose to crawl specific domains, subdomains, or subfolders. The tool also allows for the rendering of JavaScript code and the inclusion or exclusion of specific pages. Additionally, users can select whether to audit the desktop or mobile version of the site.
Crawling Options
Site Audit offers on-demand crawling as well as scheduled auto-re-crawls on a daily or weekly basis. The high-speed crawler can process all pages quickly, often in minutes rather than hours.
AI-Assisted Recommendations
The tool is integrated with Semrush Copilot, an AI assistant that provides recommendations to guide users through the audit process and improve their SEO performance.
Reporting and Export
Users can generate detailed reports in various formats such as Excel, CSV, and PDF. The tool also allows for the creation of custom reports using data from other Semrush tools, Google Analytics, and Google Search Console.
Automation
Site audits can be automated, allowing users to stay on top of technical issues without needing to manually initiate each audit.
By leveraging these features, SEMrush Site Audit helps users maintain a healthy and optimized website, which is crucial for improving SEO performance and overall online visibility.
SEMrush Site Audit - User Interface and Experience
User Interface Overview
The user interface of SEMrush Site Audit is designed to be user-friendly and intuitive, making it accessible for both beginners and experienced marketers.Ease of Use
The interface is laid out in a clear and organized manner. The top menu and left sidebar provide quick access to essential features, including the Site Audit tool. This setup allows users to easily switch between different projects or domains, enabling the monitoring of multiple websites from a single place.Key Features and Reports
The Site Audit tool presents a big-picture report with a wealth of data, summarized in a way that makes it easy to identify key issues. The tool checks for over 140 on-page and technical SEO issues, including crawlability, site performance, duplicate content, broken links, HTTPS implementation, and the correct usage of the hreflang attribute. These issues are sorted by priority, helping users focus on the most critical problems first.Data Presentation
The reports generated by Site Audit are comprehensive and easy to interpret. The tool uses meaningful charts and graphs to display important metrics, avoiding the clutter of unnecessary data points. This makes it easier for users to analyze the health of their website and make informed decisions.Customization
Users can customize the interface to fit their specific needs. They can rearrange widgets, add or remove columns, and create custom dashboards to focus on the data that matters most. This customization allows for a streamlined workflow and easy access to frequently used features.AI-Assisted Recommendations
The Site Audit tool is integrated with Semrush Copilot, an AI assistant that provides tailored recommendations to improve SEO performance. After setting up a project, users receive AI-generated suggestions to guide them through the audit process, making it easier to address and fix identified issues.Export and Reporting Options
Users can export data from the Site Audit tool in various formats such as Excel, CSV, and PDF. Additionally, they can create custom reports using the My Reports tool, combining data from other Semrush tools, Google Analytics 4, and Google Search Console. This flexibility allows for seamless report automation and alignment with their brand.Conclusion
Overall, the SEMrush Site Audit interface is designed to be intuitive and efficient, providing clear and actionable insights that help users improve their website’s SEO and overall performance. SEMrush Site Audit - Key Features and Functionality
The SEMrush Site Audit
The SEMrush Site Audit is a comprehensive tool within the SEMrush suite that helps website owners and marketers improve their website’s health, performance, and SEO. Here are the main features and how they work:
Comprehensive Website Crawling
The Site Audit tool performs an extensive crawl of your entire website, examining every page, link, and piece of content to identify technical issues that could be hindering your SEO efforts.
Technical SEO Checks
The tool conducts over 140 on-page and technical SEO checks, including surface-level issues like broken links, duplicate content, and more in-depth analyses such as AMP implementation, HTTPS usage, and the correct use of the hreflang attribute. This helps in ensuring crawlability and indexability of the website.
Flexible Settings
Users can configure the audit to crawl specific domains, subdomains, or subfolders. There is also the option to render JavaScript code and include or exclude specific pages. Additionally, you can choose to audit either the desktop or mobile version of the site.
On-Demand and Scheduled Crawls
The tool allows for on-demand crawling as well as scheduled auto re-crawls on a daily or weekly basis. This ensures that your website is regularly monitored for any new issues that may arise.
High-Speed Crawler
The crawler is high-speed, processing all your pages in minutes rather than hours, making it efficient for websites of various sizes.
AI-Assisted Recommendations
Semrush Site Audit integrates with Semrush Copilot, an AI assistant that provides AI-generated suggestions to guide you through your audit. These recommendations help in prioritizing and fixing the most critical issues first.
Reporting and Data Export
The tool generates detailed reports that provide a big-picture view of your website’s health and performance. You can export data in various formats such as Excel, CSV, and PDF, and even create custom reports using the My Reports tool. This allows for seamless integration with other tools like Google Analytics and Google Search Console.
Prioritization of Issues
The Site Audit tool prioritizes issues based on their impact on website performance, allowing you to focus on fixing the most critical problems first. This ensures that you address the issues that will have the most significant positive impact on your website’s SEO and user experience.
Backlink Analysis
Although not a primary feature of the Site Audit, SEMrush offers backlink analysis as part of its broader SEO toolkit. This helps in identifying low-quality or toxic backlinks and maintaining a healthy backlink profile, which is crucial for building authority and improving search engine visibility.
Competitor Benchmarking
The tool also allows for competitor benchmarking, enabling you to compare your website’s audit results with those of your competitors. This provides valuable insights into areas where you may be lagging or excelling in SEO.
Integration with Other Tools
You can integrate the Site Audit with other tools using Zapier, an online automation tool. This allows you to automate tasks such as creating tasks in project management tools like Asana, sending leads to CRM systems, and scheduling custom recrawls.
Conclusion
In summary, the SEMrush Site Audit is a powerful tool that uses AI to provide actionable insights and recommendations to improve your website’s technical SEO, user experience, and overall performance. Its comprehensive crawling, flexible settings, and integration capabilities make it a valuable asset for website owners and marketers.
SEMrush Site Audit - Performance and Accuracy
The SEMrush Site Audit
The SEMrush Site Audit is a comprehensive tool within the SEO Tools category, known for its extensive capabilities in identifying and addressing various SEO and site health issues. Here’s an evaluation of its performance and accuracy, along with some limitations and areas for improvement.
Performance
- Speed and Efficiency: SEMrush Site Audit boasts high-speed crawlers that can process a large number of pages quickly, often in minutes rather than hours. This makes it highly efficient for both small and large websites.
- Customization: The tool allows for flexible settings, enabling users to specify which subdomains, subfolders, or pages to include or exclude from the audit. Users can also choose between auditing the desktop or mobile version of the site.
- Frequency of Audits: Users can opt for on-demand crawling or schedule auto-re-crawls on a daily or weekly basis, which helps in maintaining continuous monitoring of the website’s health.
Accuracy
- Comprehensive Checks: The tool performs over 140 checks for various SEO and site health issues, including but not limited to broken links, duplicate content, slow loading times, mobile usability issues, HTTPS implementation problems, and issues with XML sitemaps and robots.txt files.
- Categorization of Issues: The issues are categorized into errors, warnings, and notices based on their severity, making it easier for users to prioritize and address the most critical problems first.
- Site Health Score: The tool provides a site health score, which is a metric between 0-100% that reflects the overall health of the website based on the number of issues found. This score helps users understand how their website compares to industry standards.
Limitations and Areas for Improvement
- Page Limits: While the tool is powerful, it has page limits based on the subscription level. For example, a free account can only crawl up to 100 pages per month, which might be restrictive for larger websites. Paid subscriptions offer higher limits, but these can still be a constraint for very large sites.
- Subscription Requirements for Advanced Features: Certain advanced features, such as JavaScript rendering and AMP checks, are only available with higher-tier subscriptions (Guru or Business). This might limit the functionality for users on lower-tier plans.
- Data Retention and Project Deletion: Deleting a project in SEMrush will also delete all associated campaigns and data, which cannot be recovered. This requires careful consideration before making such changes.
User Experience and Recommendations
- User-Friendly Interface: The tool is praised for its user-friendly interface and big-picture reports that provide an easy-to-understand overview of the website’s health. It also offers AI-assisted recommendations through SEMrush Copilot to guide users in fixing the identified issues.
- Export Options: Users can export data in various formats such as Excel, CSV, and PDF, which is useful for reporting and analysis.
Conclusion
In summary, the SEMrush Site Audit is highly effective in identifying and addressing a wide range of SEO and site health issues, thanks to its comprehensive checks and customizable settings. However, it does come with some limitations, particularly regarding page limits and the availability of advanced features based on the subscription level. Overall, it is a valuable tool for anyone looking to improve their website’s SEO performance and user experience.
SEMrush Site Audit - Pricing and Plans
The SEMrush Site Audit tool is integrated into the broader SEMrush pricing structure, which includes several plans with varying features and limits. Here’s a breakdown of the pricing and the features available for each plan:
SEMrush Pro Plan
- Monthly subscription: $139.95 per month
- Annual subscription: $117.33 per month ($1,407.96 per year)
- Features:
- Track up to 5 projects
- Track up to 500 keywords
- Get up to 10,000 results per report
- Competitor analysis
- Keyword research
- Website audit (including the Site Audit tool)
- Advertising management tools
- Social media management tools
SEMrush Guru Plan
- Monthly subscription: $249.95 per month
- Annual subscription: $208.33 per month ($2,499.96 per year)
- Features:
- Includes all features from the Pro plan
- Track up to 15 projects
- Track up to 1,500 keywords
- Get up to 30,000 results per report
- Content Marketing Toolkit
- Historical data
- Multi-location tracking
- Multi-device tracking
- Looker Studio integration
SEMrush Business Plan
- Monthly subscription: $499.95 per month
- Annual subscription: $416.66 per month ($4,999.92 per year)
- Features:
- Includes all features from the Pro and Guru plans
- Track up to 40 projects
- Track up to 5,000 keywords
- Get up to 50,000 results per report
- Share of Voice metric
- SEMrush API access
- Free migration assistance from other third-party tools
Free Options
- SEMrush offers a limited free version of the Site Audit tool, allowing you to crawl 100 pages per month with a free account
- There is also a free 14-day trial available for testing the full features of the Site Audit tool and other SEMrush tools
SEMrush Site Audit - Integration and Compatibility
Integration with Other Tools
One of the key strengths of SEMrush Site Audit is its integration with Zapier, an online automation tool. This integration allows users to automate various tasks without needing any coding knowledge. Here are some examples of how SEMrush Site Audit can be integrated with other tools via Zapier:Task Management
You can create tasks in tools like Asana, Monday, or Jira based on the issues detected by the Site Audit campaign.CRM Systems
Leads can be sent to CRM systems such as Salesforce or Hubspot.Custom Workflows
You can schedule custom recrawls, audit domains without entering SEMrush, and perform other automated tasks.Compatibility Across Platforms and Devices
SEMrush Site Audit is highly flexible and compatible with various platforms and devices:Device Compatibility
The tool allows you to audit both the desktop and mobile versions of a website. This is particularly important since search engines are increasingly focusing on mobile users. You can choose to crawl using GoogleBot-Mobile or SiteAuditBot-Mobile to ensure your site is optimized for mobile viewers.Browser Compatibility
The Site Audit tool can render JavaScript code, which is available with Guru or Business subscriptions. This ensures that the audit captures a comprehensive view of your website, including dynamic content.Operating Systems
Since SEMrush is a cloud-based service, it can be accessed from any device with an internet connection, regardless of the operating system (Windows, macOS, Linux, etc.).Additional Features
Crawler Settings
You can choose the crawler source (e.g., sitemaps, website, or an uploaded file of select URLs) and specify the user agent (e.g., Googlebot or Semrush bot) to customize the audit according to your needs.Export and Reporting
The data from Site Audit can be exported in various formats such as Excel, CSV, and PDF. You can also create custom reports using the My Reports tool, combining data from other SEMrush tools, Google Analytics 4, Google Search Console, and more. Overall, SEMrush Site Audit’s integration capabilities and compatibility features make it a versatile and powerful tool for SEO audits, ensuring it can be used effectively across a wide range of scenarios and devices. SEMrush Site Audit - Customer Support and Resources
Customer Support Options
Email Support
SEMrush provides 24/7 email support. Users can submit support tickets through the SEMrush website, and the support team aims to resolve issues within 24 hours.
Live Chat Support
Live chat is available during business hours (9 am to 5 pm EST) for immediate assistance. Users can access this by clicking the chat button on the SEMrush website.
Phone Support
Phone support is also available during business hours. Users can fill out a contact form to request a call from a support staff member.
Additional Resources
Knowledge Base
SEMrush has an extensive knowledge base that includes detailed guides, tutorials, and FAQs to help users troubleshoot and use the platform effectively.
Community Forums
The community forums are a valuable resource where users can interact with other clients, ask questions, and get advice on how to get the most out of the platform. The forum moderators are knowledgeable and always willing to help.
Webinars and Educational Events
SEMrush frequently hosts webinars and other educational events to keep users updated on the latest trends and best practices in digital marketing.
Training and Guidelines
Comprehensive Guides
SEMrush provides step-by-step guides, such as the one for using the Site Audit tool, which walk users through the process of setting up and analyzing their website’s health.
Custom Reports and Dashboards
The platform allows users to create custom reports and dashboards, which are specific to various aspects of technical SEO, such as crawlability, site performance, and international SEO.
These resources and support options ensure that users of SEMrush Site Audit have the help they need to optimize their website’s SEO and address any technical issues efficiently.
SEMrush Site Audit - Pros and Cons
Advantages of SEMrush Site Audit
Comprehensive Website Crawling
SEMrush’s Site Audit tool performs a thorough crawl of your entire website, identifying technical issues such as broken links, duplicate content, and slow-loading pages. This ensures no aspect of your site is overlooked.
Backlink Analysis
The tool analyzes your website’s backlinks, helping you identify low-quality or toxic backlinks and maintain a healthy backlink profile. This is crucial for building authority and improving your website’s visibility in search engine results.
Competitor Benchmarking
SEMrush allows you to compare your website’s audit results with those of your competitors, providing insights into areas where you may be lagging or excelling in SEO. This competitive analysis helps you stay ahead in your niche.
Customization and Tracking
You can customize the audit by setting parameters like crawl depth and excluding specific URLs. The tool also allows you to track and monitor your website’s performance over time, using features like Position Tracking to monitor keyword rankings and organic traffic.
Insights and Recommendations
SEMrush provides detailed recommendations and suggestions for improving your website’s performance. It guides you on optimizing meta tags, headings, and implementing structured data markup, even if you’re not an SEO expert.
Advanced Technical SEO Checks
The tool checks for advanced issues such as crawlability, server errors, Robots.txt issues, and Core Web Vitals. It also includes a Log File Analyzer, which shows how search engine crawlers interact with your website, helping you prioritize high-crawl pages.
User-Friendly Interface
SEMrush offers a well-designed user interface with strong visual reporting, making it easy to identify and address issues. The tool summarizes vital data about site health and sorts issues by priority, ensuring you focus on the most critical problems first.
Disadvantages of SEMrush Site Audit
Flagging Trivial Issues
While the tool is effective at identifying major problems, it sometimes flags trivial issues that may not have a significant impact on performance. However, these are sorted by priority, making it easier to focus on the most important ones.
Potential False Errors
If you have crawling restrictions in place for crawlers other than Google, you might see some false errors in the audit results. This requires careful review to distinguish between actual and false issues.
Learning Curve for Advanced Features
While the basic features are straightforward, some of the more advanced features, such as log file analysis, may require a bit of time to get accustomed to, especially for those new to SEO tools.
Overall, SEMrush Site Audit offers a comprehensive set of features that can significantly improve your website’s SEO performance and user experience, though it may require some time to fully utilize its advanced capabilities.
SEMrush Site Audit - Comparison with Competitors
When Comparing SEMrush Site Audit with Other SEO Tools
Unique Features of SEMrush Site Audit
- Comprehensive Checks: SEMrush Site Audit performs over 140 on-page and technical SEO checks, including surface-level issues like duplicate content and broken links, as well as deeper technical issues such as HTTPS implementation, hreflang attribute usage, and AMP checks.
- Flexible Crawling Options: It allows you to crawl specific domains, subdomains, or subfolders, and you can choose to render JavaScript code or include/exclude specific pages. You can also audit either the desktop or mobile version of a site.
- AI-Assisted Recommendations: SEMrush Site Audit is integrated with Semrush Copilot, an AI assistant that provides guided recommendations to improve your SEO performance.
- High-Speed Crawling: The tool can process all your pages quickly, often in minutes rather than hours.
- Detailed Reporting: It offers big-picture reports with a wealth of data, including site health scores, crawlability metrics, internal links data, and more. Reports can be exported in various formats like Excel, CSV, and PDF.
Alternatives and Comparisons
Ahrefs Site Audit
- Ahrefs offers a similar site audit tool that checks for many of the same issues as SEMrush, including site health scores, crawlability metrics, internal links data, and basic analysis of hreflang use. However, Ahrefs does not have the same level of AI integration as SEMrush.
- Both tools are user-friendly and provide detailed reports, but Ahrefs lacks some of the advanced features like AMP checks and JavaScript rendering available in SEMrush’s higher-tier plans.
Screaming Frog SEO Spider
- For more in-depth technical SEO audits, Screaming Frog SEO Spider is a popular alternative. It provides near-instant analysis of site structure and performance and includes powerful tools for filtering and sorting data. It also integrates with accessibility checks using the Axe rules from Deque.
- While Screaming Frog offers more technical data, it is more suited for advanced users and has a free version limited to 500 URLs per domain. A paid subscription is required for more extensive audits.
Moz Site Audit
- Moz also offers a site audit tool that helps analyze website performance. However, the insights provided differ from SEMrush. Moz’s tool may not be as comprehensive in terms of the number of checks and the level of detail, but it still covers critical areas like crawlability, internal linking, and schema markup.
- Moz’s reports are also user-friendly, but they might not offer the same level of AI-driven recommendations as SEMrush.
Key Differences
- Scope of Checks: SEMrush stands out with its extensive list of over 140 checks, covering a wide range of SEO issues. Ahrefs and Moz also offer comprehensive checks but may not match the breadth of SEMrush.
- AI Integration: SEMrush’s integration with Semrush Copilot for AI-assisted recommendations is a unique feature that sets it apart from other tools.
- Crawling Capabilities: SEMrush allows for more flexible crawling options, including the ability to render JavaScript and crawl up to 100,000 pages in a single audit for Business subscriptions.
Conclusion
In summary, while alternatives like Ahrefs, Screaming Frog, and Moz offer strong site audit capabilities, SEMrush Site Audit stands out with its comprehensive checks, flexible crawling options, and AI-driven recommendations. This makes it a powerful tool for both beginners and advanced SEO professionals.
SEMrush Site Audit - Frequently Asked Questions
Frequently Asked Questions about the SEMrush Site Audit Tool
What does the SEMrush Site Audit tool do?
The SEMrush Site Audit tool is a powerful website crawler that detects technical SEO issues and provides data for analysis. It performs over 140 on-page and technical SEO checks, including surface-level issues like duplicate content and broken links, as well as in-depth analysis of AMPs, HTTPS implementation, and the correct usage of the hreflang attribute.
How do I set up and customize a Site Audit in SEMrush?
To set up a Site Audit, you can choose to crawl a domain, subdomain, or subfolder. You also have the option to render JavaScript code and include or exclude specific pages. Additionally, you can select whether to audit the desktop or mobile version of your site. Customization options include setting crawl depth and excluding specific URLs to align the audit with your specific needs.
How many pages can I crawl with each SEMrush subscription plan?
The number of pages you can crawl varies by subscription plan:
- Free: 100 pages per month, with a maximum of 100 pages per audit.
- Pro: 100,000 pages per month, with a maximum of 20,000 pages per audit.
- Guru: 300,000 pages per month, with a maximum of 20,000 pages per audit.
- Business: 1,000,000 pages per month, with a maximum of 100,000 pages per audit.
Can I schedule automatic re-crawls of my website?
Yes, you can schedule auto re-crawls on a daily or weekly basis. This feature allows you to keep your site audit up-to-date without manual intervention.
How do I export data from the Site Audit tool?
You can export data from the Site Audit tool in various formats, including Excel, CSV, and PDF. Additionally, you can create custom reports using the My Reports tool, combining data from other SEMrush tools, Google Analytics 4, Google Search Console, and more.
What types of issues does the Site Audit tool identify?
The Site Audit tool identifies a wide range of issues, including:
- Broken links and duplicate content
- Technical issues like HTTPS implementation and correct usage of the hreflang attribute
- Crawlability and indexability problems
- Performance bottlenecks and slow-loading pages
- Potential security vulnerabilities.
Can I delete an old Site Audit campaign if I update my website URL?
If you want to delete a specific Site Audit campaign, you will have to delete the entire project. This means that all other campaigns set up in the project, such as Position Tracking, Social Tracker, and Link Building, will also be deleted. Projects cannot be recovered once they are deleted, so it is crucial to be careful when deleting a project.
How does the Site Audit tool help in improving SEO and user experience?
By addressing the issues identified by the Site Audit tool, you can improve your site’s SEO ranking, enhance user experience, and boost the speed of your website. Fixing technical issues like broken links and duplicate content, and optimizing performance bottlenecks, can lead to higher conversion rates and better visibility in search engine results.
Does the Site Audit tool provide recommendations for fixing issues?
Yes, the Site Audit tool provides AI-assisted recommendations to guide you through the audit process. It offers step-by-step instructions on how to fix problems efficiently, even if you are not an SEO expert. These recommendations include optimizing meta tags, headings, and implementing structured data markup.
Can I track and monitor my website’s performance over time with the Site Audit tool?
Yes, the Site Audit tool allows you to track and monitor your website’s performance over time. It integrates with other SEMrush tools, such as the Position Tracking tool, to monitor key metrics like organic traffic, rankings, and conversions. This helps you measure the effectiveness of your SEO strategies and make data-driven decisions.
SEMrush Site Audit - Conclusion and Recommendation
Final Assessment of SEMrush Site Audit
SEMrush Site Audit is a powerful and comprehensive tool within the SEO tools category, particularly notable for its AI-driven insights and extensive technical SEO checks.Key Features
- The tool performs over 140 on-page and technical SEO checks, covering issues such as duplicate content, broken links, HTTPS implementation, and the correct usage of the hreflang attribute.
- It offers flexible settings, allowing users to crawl specific domains, subdomains, or subfolders, and the option to render JavaScript code. Users can also choose between auditing the desktop or mobile version of a site.
- The tool supports on-demand crawling and scheduled auto re-crawls on a daily or weekly basis, ensuring continuous monitoring of the website’s health.
- It provides high-speed crawling, processing thousands of pages quickly, and offers AI-assisted recommendations through Semrush Copilot to guide users through the audit process.
Benefits
- Technical SEO Health: The Site Audit tool gives a clear “Site Health” percentage score, making it easy to assess the overall technical SEO health of a website. It identifies and provides recommendations for improving crawlability, indexing, internal linking, and overall performance.
- Performance Optimization: It highlights performance bottlenecks, such as slow-loading pages and large HTML sizes, allowing users to optimize their site for faster load times and better user experience.
- Security: The tool can uncover potential security vulnerabilities, ensuring the website’s security is maintained.
- Competitor Benchmarking: Users can compare their website’s audit results with those of their competitors, gaining valuable insights into areas where they may be lagging or excelling in SEO.
Who Would Benefit Most
- Small to Medium-Sized Businesses (SMBs): SMBs can benefit from the tool’s ability to identify and fix technical SEO issues, which can significantly improve their website’s visibility and user experience.
- E-commerce Sites: Websites with thousands of pages, such as e-commerce sites, can utilize the tool’s comprehensive crawling and detailed analysis to ensure all pages are optimized for search engines.
- Digital Marketing Agencies: Agencies managing multiple client websites can use the Site Audit tool to monitor and improve the SEO health of their clients’ sites efficiently.
- SEO Professionals: Individuals specializing in SEO will find the tool invaluable for its detailed reports, AI-generated recommendations, and the ability to track and monitor website performance over time.