Serpstat Website Audit - Detailed Review

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Serpstat Website Audit - Detailed Review Contents

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Serpstat Website Audit - Product Overview

Introduction to Serpstat Website Audit

Serpstat’s Website Audit is a comprehensive tool within the Serpstat SEO platform, designed to help users optimize their website’s performance and improve its visibility in search engine results.

Primary Function

The primary function of the Serpstat Website Audit is to identify and address technical SEO issues that could be hindering a website’s performance. This tool conducts a thorough analysis of the website, detecting errors such as broken links, duplicate content, and slow page load speeds, and provides actionable recommendations for correction.

Target Audience

The target audience for Serpstat’s Website Audit includes marketing teams, SEO professionals, and business owners who aim to enhance their website’s visibility and performance. This tool is particularly useful for those looking to optimize their website for better search engine rankings and improve user experience.

Key Features

Technical Issue Detection

The tool identifies various technical issues such as broken links, duplicate content, and slow page load speeds, categorizing them by priority level (high, medium, or low) to help users address critical issues first.

Actionable Recommendations

It provides detailed descriptions of every issue detected along with actionable solutions, making it easy to understand and address problems effectively.

Customizable Reports

Users can generate customizable overview reports with powerful filters, allowing them to tailor the audit to meet their specific needs. The tool also enables the export of a comprehensive Audit Summary report.

Performance Tracking

The Domain Optimization Score helps users evaluate the overall level of their site’s optimization and track improvements over time.

Scheduled Audits

The tool allows for scheduling regular SEO audits, ensuring continuous monitoring of the site’s health and optimization progress.

Collaboration Tools

It facilitates collaboration among team members by providing detailed reports that can be saved as templates for future use, streamlining project completion and enhancing efficiency.

By utilizing these features, users can significantly improve their website’s technical performance, enhance user experience, and boost their search engine rankings.

Serpstat Website Audit - User Interface and Experience

User Interface Overview

The user interface of Serpstat’s Website Audit tool is designed to be user-friendly and intuitive, making it accessible for a variety of users, including SEO specialists, business owners, and agencies.

Setting Up the Audit

To initiate a site audit, users start by creating a new project. This involves going to the “My Projects” section and clicking “Add new project.” The process is straightforward, with clear steps:

Users can choose to run a site audit weekly or set their preferences before the first scan.

Configuration Options

The tool offers a range of configuration options to customize the audit:

Pages to Scan: Users can specify the number of pages to check for technical issues, with limitations based on the subscription plan.
Scanning Speed: The speed can be adjusted manually or set to automatic to avoid server blocking.
Scan Type: Users can choose to scan the whole site, a list of pages, or a sitemap.
URLs Section: This allows users to set folder depth, crawl depth, and specify URLs that should or should not be crawled. It also includes options for crawling pages closed from indexing and non-canonical pages, as well as scanning JavaScript pages.
Access Settings: For sites with restricted access, users can enter a username and password, select a user agent, and decide whether to consider robots.txt.
Advanced Settings: Users can customize parameters such as title length, description length, image size, URL length, page size, and the number of outgoing links.

Ease of Use

The interface is structured in a way that minimizes the need for extensive technical knowledge. Here are some key points:

The tool provides numerous instructions and tips to help users interpret the results, making it easier for those without deep technical expertise.
The audit results are presented in a user-friendly format, clearly describing problems and offering recommendations for correction.

User Experience

The overall user experience is enhanced by several features:

Clear Results: The audit summary and detailed results are easily accessible, allowing users to see the errors identified and the steps needed to correct them.
SDO Metric: Serpstat’s unique Domain Optimization (SDO) metric helps users understand the level of domain optimization on a scale from 1 to 100, providing a clear indicator of the site’s health.
History and Comparison: Users can compare the results of previous analyses and evaluate the effectiveness of their SEO work over time.

Page Audit

For a more focused approach, the Page Audit feature allows users to audit specific pages quickly, such as high-traffic pages or recently optimized pages. This feature is faster than a full site audit and provides detailed statistics and error reports for the selected pages.

Conclusion

In summary, Serpstat’s Website Audit tool is designed with a user-friendly interface that makes it easy to set up and run audits, interpret results, and take corrective actions, making it a valuable resource for anyone looking to improve their website’s SEO.

Serpstat Website Audit - Key Features and Functionality

The Serpstat Website Audit Tool

The Serpstat Website Audit tool is a comprehensive SEO solution that helps users identify and fix technical issues on their websites, ensuring optimal performance and search engine ranking. Here are the main features and how they work:

Site Audit Report

The tool generates a detailed report that highlights various aspects of your website’s SEO health. This report is categorized into several sections:

Meta Tags: Identifies errors in title tags, meta descriptions, and other meta tags, prioritizing them as high, medium, or low.
Headings: Analyzes headings (h1, h2, etc.) for errors and prioritizes them based on severity.
Redirects: Shows the total number of redirects and indicates any incorrect or corrupt redirects.
Accessibility and Indexation: Checks for issues like canonical tags, flash elements, low word count, and other accessibility problems.
Links: Examines external links for any issues that might affect your content.
Server Parameters: Identifies HTTP/HTTPS issues and other server-related problems.
Loading Speed: Analyzes and suggests fixes for errors affecting your website’s loading speed.

Priority-Based Error Detection

The tool categorizes detected errors into high, medium, and low priority levels, allowing you to focus on the most critical issues first. This helps in prioritizing and addressing the most impactful problems quickly.

Customizable Audit Parameters

You can customize the audit settings to fit your needs. This includes specifying the maximum nesting of directories, crawl depth, and phrases in URLs that the Serpstat robot should or should not crawl. You can also choose to scan pages closed from indexing and non-canonical pages, and scan pages on JavaScript.

Automated Checks and Scanning Logic

The tool performs automated checks and has improved scanning logic, which has been streamlined for better accuracy and stability in detecting errors. It also includes the ability to scan websites that use JavaScript and detect new types of errors, such as missing markup in JSON-LD format.

Recommendations and Actionable Insights

Serpstat provides detailed descriptions of every issue detected along with actionable recommendations for correcting these errors. The platform presents information through clear and user-friendly graphs, making it easy to understand and address problems effectively.

Domain Optimization Score

The tool offers a Domain Optimization Score that helps you evaluate the overall level of your site’s optimization and track improvements over time. This score gives you a clear metric to measure your SEO progress.

Scheduled Audits and Collaboration

You can schedule regular SEO audits to ensure continuous monitoring of your site’s health and optimization progress. The tool also facilitates collaboration among team members by allowing you to export comprehensive audit summary reports and save them as templates for future use.

AI Integration

While the specific details of AI integration are not extensively outlined, the tool’s ability to analyze over 60 parameters, detect various types of errors, and provide actionable recommendations suggests that AI-driven algorithms are likely involved in enhancing the accuracy and efficiency of the audit process.

By leveraging these features, Serpstat’s Website Audit tool helps users ensure their websites are technically optimized, improving both search engine rankings and user experience.

Serpstat Website Audit - Performance and Accuracy

Performance

Serpstat’s Website Audit tool is designed to be efficient and adaptable to various website sizes and needs. Here are some performance highlights:

Scanning Speed and Control

Users can manually adjust the scanning speed to prevent any significant impact on the website’s performance. The tool also offers an “Automatic speed control” feature, which optimizes the scanning speed to ensure the audit runs efficiently without affecting the site’s performance.

Scanning Depth and Settings

Users can set the maximum nesting of directories, crawl depth, and specify which pages to include or exclude from the audit. This flexibility helps in customizing the audit to fit the specific needs of the website.

Resource Usage

The tool allows users to configure settings such as the number of pages to scan, scanning duration, and scanning type, which helps in managing resource usage and preventing performance dips.

Accuracy

The accuracy of Serpstat’s Website Audit tool is enhanced by several features:

Comprehensive Analysis

The tool conducts a technical analysis of over 60 parameters, including indexing problems, multilingual issues, microdata, user security settings, page SEO errors, and mobile UX issues. This comprehensive approach ensures that a wide range of potential issues are identified.

Error Detection

Recent updates have improved the tool’s stability and accuracy in detecting errors on pages. It also includes the ability to scan websites on JavaScript and detect new types of errors, such as “Missing markup in JSON-LD format.”

Detailed Reporting

The audit results are presented in a user-friendly format, clearly describing problems and providing recommendations for correction. The tool also offers a “Domain Optimization (SDO)” metric, which rates the domain’s optimization level from 1 to 100 based on the number and severity of errors found.

Limitations and Areas for Improvement

While Serpstat’s Website Audit tool is highly capable, there are a few limitations and areas to consider:

Page Limits

The number of pages that can be scanned per audit is limited based on the pricing plan (e.g., 5,000 pages for the Individual plan, 25,000 pages for the Team plan, and 1,500,000 pages for the Agency plan).

Data Storage

Detailed project data is stored for a limited period (3 months to 5 years) before it is deleted, which might be a concern for long-term tracking and analysis.

Performance Impact

While the tool offers automatic speed control, running an audit can still temporarily affect website performance, especially if the scanning speed is set too high.

Overall, Serpstat’s Website Audit tool is highly regarded for its performance and accuracy, offering a comprehensive and user-friendly approach to identifying and correcting SEO-related issues. However, users should be aware of the page limits and data storage policies to ensure they get the most out of the tool.

Serpstat Website Audit - Pricing and Plans

Pricing Plans

Serpstat Lite

Monthly Billing: $69 per month
Annual Billing: $55 per month (with a 20% discount)
Features:

Supports 1 user
500 daily backlink queries
15,000 monthly position checks
150,000 page audits
Access to basic SEO tools like keyword research, rank tracking, and site audit.

Serpstat Standard

Monthly Billing: $149 per month
Annual Billing: $119 per month (with a 20% discount)
Features:

Supports 3 users
1,000 daily backlink queries
60,000 monthly position checks
400,000 page audits
Additional features include AI tools, batch analysis, and branded reports.

Serpstat Advanced

Monthly Billing: $299 per month
Annual Billing: $239 per month (with a 20% discount)
Features:

Supports 5 users
1,500 daily backlink queries
150,000 monthly position checks
1,250,000 page audits
This plan is ideal for large marketing agencies and in-house teams with extensive SEO requirements.

Serpstat Enterprise

Monthly Billing: $499 per month
Annual Billing: $399 per month (with a 20% discount)
Features:

Supports 7 users
2,000 daily backlink queries
300,000 monthly position checks
2,500,000 page audits
Includes advanced tools like white-label reports, API credits, and extended interface integration. It also allows for up to 12,000 keyword queries and 75,000 result checks per day.

Free Options

Free Trial

Serpstat offers a free trial that allows users to experience the full range of features before committing to a paid plan.

Free Plan

There is a limited free plan available, but it restricts the range of features and the volume of data accessible. This plan is useful for basic SEO tasks but lacks the comprehensive features of the paid plans.

Serpstat Website SEO Checker Plugin

This is a free plugin available for browsers like Chrome, Firefox, and Edge. It allows users to perform basic SEO tasks such as page optimization analysis, meta tag evaluation, and backlink checks, though it has limitations on the number of requests per day.

In summary, Serpstat’s pricing structure is designed to accommodate different user needs, from basic to advanced, with options for both monthly and annual billing that offer discounts for long-term commitments.

Serpstat Website Audit - Integration and Compatibility

Integrations with Other Services

Serpstat’s Website Audit can be integrated with several third-party services to enhance its functionality and streamline your workflow. For example:

Google Sheets: You can use Serpstat Batch Analysis for Google Sheets to analyze report data for keywords, domains, and links directly within Google Sheets.
Google Search Console: By connecting your Google Search Console account, you can check the indexing status of up to 100 URLs at a time and identify any indexing problems.
Stackby: This integration allows you to plan your team’s working process using SEO-related data such as keyword research, competitor analysis, and backlink analysis.
Oviond: This platform helps in visualizing and automating KPI reporting, combining all the necessary data for keyword research and competitor analysis.
Airbyte: Integrating Serpstat with Airbyte automates the transfer of SEO and marketing insights to your data storage or analytics platforms.

API Integrations

Serpstat offers API integrations that allow you to automate the retrieval of SEO metrics and integrate them into various applications:

API Python and R: You can use Serpstat’s API to automate the extraction of key SEO metrics and integrate them into your Python or R scripts for advanced analysis and visualization.
Serpstat API: The Site Audit module works through HTTP POST requests, requiring an API key for user authentication. This allows developers to integrate the audit functionality into their own applications.

Compatibility Across Platforms

Serpstat’s tools are compatible with multiple platforms and devices:

Browser Extensions: The Serpstat Website SEO Checker is available as a browser extension, allowing you to analyze key metrics of any website directly from your browser, including Google Chrome.
Looker Studio: You can import Serpstat’s metrics into Looker Studio to create interactive dashboards easily, enhancing your SEO data analysis.
Excel: Integrating Serpstat with Excel enables you to import and analyze SEO metrics directly within Excel, making data management more efficient.

Additional Tools and Features

While the primary focus is on the Website Audit, Serpstat offers additional tools that can be used in conjunction with the audit:

Local SEO Tool: Available separately, this tool can be useful for location-specific SEO audits and strategies.
SEO Chrome Extension: Although not exclusively part of the Website Audit, Serpstat’s Chrome extension can provide quick site analysis and key metrics directly in the browser.

Overall, Serpstat’s Website Audit tool is highly adaptable and can be integrated with a variety of services and tools to meet different needs and workflows, making it a flexible and powerful SEO solution.

Serpstat Website Audit - Customer Support and Resources

Customer Support

Personalized Onboarding and Support

Each user is assigned a dedicated Customer Success Manager who offers personalized guidance and support. This includes setting up a quick video call to address any questions or needs you may have.

Online Chat and Email Support

Users can access the support team through an online chat or by emailing directly at support@serpstat.com. This support is available to all users, whether on a paid plan or using the free service.

Webinars and Workshops

Serpstat regularly conducts live training webinars and workshops. These interactive sessions help users understand the toolkit better and address frequently asked questions.

Additional Resources

Serpstat Academy

This free online certification program includes comprehensive learning materials and training videos. Here, you can learn about how search engines index and rank web pages, set SEO goals, and key performance indicators, among other topics.

Detailed Guides and Tutorials

Serpstat provides step-by-step guides and tutorials on how to use their tools effectively. For example, the Page Audit tutorial explains how to conduct a technical audit of specific pages on your site, identify errors, and receive recommendations for correction.

Customized Reports and Filters

The Website Audit tool allows you to generate custom overview reports with powerful filters. You can export audit summary reports and track the growth dynamics of your site’s optimization level.

Scheduled SEO Audit Reports

Users can schedule weekly, daily, or manual SEO audits, and receive notifications when the audit is complete. This helps in monitoring the number of issues found and ensuring they are decreasing over time.

These resources and support options are designed to ensure that users can efficiently use the Serpstat tools, resolve any issues promptly, and improve their website’s SEO performance.

Serpstat Website Audit - Pros and Cons

Advantages of Serpstat Website Audit

Comprehensive Audit Capabilities

Serpstat’s Website Audit tool performs a thorough technical SEO analysis, scanning over 60 parameters to identify errors that impact search engine rankings. This includes indexing problems, multilingual issues, microdata, user security settings, page SEO errors, and mobile UX issues.
The tool provides a clear and detailed breakdown of all the problems discovered during the audit, along with simple steps to resolve them. This is presented in user-friendly graphs and reports.

Customization and Flexibility

Users can customize the audit settings according to their specific needs, allowing for flexible scanning parameters. The tool also enables scheduling of audits to run weekly, daily, or manually, with automatic notifications when the audit is complete.

Priority-Based Issue Identification

The audit categorizes issues into high, medium, or low priority, helping users focus on the most critical problems first. This ensures that the most severe errors are addressed promptly.

Collaboration and Reporting

The tool offers features for team collaboration, including the ability to create projects, checklists, and custom templates. Detailed reports can be generated and saved for future reference, and users can export audit summaries into a single file.

User-Friendly Interface

Serpstat’s interface is impressively friendly, with features neatly organized into a menu. This makes it easy to access individual features without multiple layers of menus.

Educational Resources

Serpstat provides extensive support resources, including the Serpstat Academy, case studies, user guides, and video tutorials. This helps users understand and effectively use the tool.

Disadvantages of Serpstat Website Audit

Limited Backlink Data

Compared to other tools like Semrush, Serpstat does not provide as much backlink data. This can be a significant drawback for users who need comprehensive backlink analysis.

Accuracy Issues

There have been reports that Serpstat’s keyword data, especially monthly volume data, can sometimes be inaccurate. This may affect the reliability of certain SEO strategies based on this data.

Less Comprehensive Compared to Semrush

While Serpstat is a strong tool, it does not offer as many features as Semrush. For example, it lacks tools for social media tracking and PPC analysis, which might be important for some users.

Free Version Limitations

Although Serpstat offers a free version, it comes with limitations, such as a daily query limit. Users may need to upgrade to a paid plan to access full functionality.

In summary, Serpstat’s Website Audit is a powerful tool for identifying and fixing on-site SEO errors, with a user-friendly interface and extensive customization options. However, it may fall short in areas such as backlink data and the breadth of features compared to more comprehensive tools like Semrush.

Serpstat Website Audit - Comparison with Competitors

When Comparing SEO Tools

When comparing the Serpstat Website Audit tool with its competitors in the SEO tools category, several key features and differences stand out.

Serpstat Website Audit

Offers an on-page audit to monitor recent changes, available even in the basic ‘Individual’ pricing plan.
Includes JavaScript rendering, which allows for scanning websites that rely heavily on JavaScript.
Provides recommendations for correcting errors found during the scanning process and tracks the history of detected errors.
Allows users to set the scanning depth and includes automated checks for various site issues.
Recently updated to improve tool stability, scanning logic, and added the ability to detect “Missing markup in JSON-LD format”.
The Page Audit feature enables quick audits of specific pages, such as high-traffic pages or recently optimized pages.

Semrush Site Audit

Semrush offers a comprehensive Site Audit tool that automates technical SEO audits, identifying issues with international SEO, HTTPS, crawlability, site performance, internal linking, markup, and Core Web Vitals.
It highlights top issues to address first for maximum optimization and allows scheduling regular audits to track changes.
The tool provides the ability to export data and visualize it in Google’s Looker Studio, as well as compare improvements over time using the Compare Crawls tab.
Semrush is particularly strong in keyword research and daily updates to its keyword database, making it a powerful tool for content strategy and optimization.

Conductor Intelligence

Conductor is a website optimization platform that focuses on organic search visibility and content that converts. It offers market-leading keyword and competitor insights, AI-powered recommendations, and advanced website performance reporting.
While it does not have a specific site audit tool like Serpstat or Semrush, it excels in training, reliability, and support, making it a strong alternative for organizations looking for a more holistic SEO solution.

Surfer SEO

Surfer SEO uses a data-driven model to optimize content based on datasets rather than industry standards. It offers a content optimization workflow that helps improve organic traffic and search rankings.
However, Surfer SEO is less efficient and less transparent compared to Serpstat, and it lacks the comprehensive site audit features available in Serpstat and Semrush.

Key Differences and Alternatives

Comprehensive Audits: Both Serpstat and Semrush offer detailed site audit tools that identify and recommend corrections for various SEO issues. If you need a tool specifically focused on technical SEO audits, Semrush might be a better choice due to its extensive coverage of SEO parameters.
JavaScript Rendering: Serpstat’s recent update includes JavaScript rendering, which is crucial for modern websites. Semrush also supports advanced scanning but does not explicitly mention JavaScript rendering as a new feature.
Page-Specific Audits: Serpstat’s Page Audit feature allows for quick audits of specific pages, which can be more efficient than auditing the entire site.
Holistic SEO Solutions: If you are looking for a more comprehensive SEO platform that includes training, support, and advanced reporting, Conductor Intelligence might be a better fit, even though it lacks a dedicated site audit tool.

Conclusion

In summary, Serpstat is strong in its on-page and page-specific audit capabilities, while Semrush excels in comprehensive technical SEO audits and keyword research. Conductor Intelligence and Surfer SEO offer different strengths, with Conductor focusing on holistic SEO solutions and Surfer SEO on data-driven content optimization.

Serpstat Website Audit - Frequently Asked Questions

Here are some frequently asked questions about the Serpstat Website Audit tool, along with detailed responses to each:

What are the key features of the Serpstat Website Audit tool?

The Serpstat Website Audit tool offers several key features, including on-page audits to control recent changes, JavaScript rendering to check pages with JS scripts, recommendations for correcting errors, dynamics of the site optimization level growth (SDO), history of detected errors, and the ability to set scanning depth. It also includes automated checks and the detection of new types of errors, such as “Missing markup in JSON-LD format.”

Which pricing plan includes the Website Audit tool?

The Website Audit tool is available starting from the ‘Individual’ or ‘Lite’ pricing plan. This plan is suitable for SEO individuals, freelancers, and small to medium businesses with limited budgets.

How do I set up a page audit in Serpstat?

To set up a page audit, go to the Serpstat section “Site audit” → click on the “Page audit” tab → click on “Add page”. Enter the URL of the analyzed page, project name, User Agent, and login and password if the site has limited access. Then, click “Start audit” and wait for the service to process the request.

Can Serpstat audit pages with JavaScript?

Yes, Serpstat can audit pages with JavaScript. The tool has been updated to render JS pages and check them for technical issues, which was not possible before.

What is the SDO score in Serpstat, and how is it calculated?

The SDO (Site Optimization Dynamics) score shows how well a domain is optimized based on the correlation of the total number of errors and their criticality. Points are added to the SDO score if previously recorded issues have been 100% fixed. If errors are only partially fixed, the SDO level may not increase.

How often can I perform page audits with different Serpstat plans?

The frequency and number of page audits vary depending on the pricing plan. For example, the Lite Plan allows up to 400,000 page audits per month, while the Advanced Plan allows up to 1,250,000 page audits per month, and the Enterprise Plan allows up to 2,500,000 page audits per month.

Can I check specific pages on my site rather than the entire site?

Yes, you can conduct a page audit to check specific pages on your site, such as the most traffic-generating pages, landing pages, or pages that have recently been optimized and fixed. This is much faster than auditing the entire site.

How do I handle issues if my site blocks the Serpstat crawler?

If your site blocks the Serpstat crawler, you can try changing the User Agent in the audit project settings. This can help if the site is blocking a particular type of User Agent.

Are there any recent updates to the Serpstat Website Audit tool?

Yes, Serpstat has recently updated the functionality of the website audit tool. Key changes include improved tool stability and accuracy in detecting errors, better scanning logic, the ability to scan websites on JavaScript, and the detection of new types of errors such as “Missing markup in JSON-LD format.”

Can I get a summary of errors and recommendations for correction?

After running the audit, Serpstat will display a summary of errors on the page. You can see the full details by clicking on “Result,” and if needed, you can run a second check by clicking “Run.” The tool also provides recommendations for correcting the errors found during the scanning process.

Serpstat Website Audit - Conclusion and Recommendation

Final Assessment of Serpstat Website Audit

Serpstat’s Website Audit tool is a comprehensive and user-friendly solution for SEO professionals, marketers, and website owners looking to optimize their online presence. Here’s a breakdown of its key features and who would benefit most from using it:

Key Features

Instant In-Depth Analysis: Serpstat allows for quick on-page SEO analysis, focusing on critical pages such as those attracting traffic, landing pages, and recently updated pages.
Technical Error Detection: The tool checks over 60 parameters, identifying errors that impact search engine rankings, including issues like 404 pages, missing or duplicate meta tags, and missing H1 tags.
Loading Time Check: It monitors the loading time of every page, a crucial ranking factor, especially for mobile search.
Competitive Analysis: Users can evaluate their competitors’ strategies and identify areas for improvement.
User-Friendly Interface: The tool is known for its clean UI and easy-to-use UX, making it simple to find and fix issues.
Support and Reporting: Serpstat provides categorized reports (high, medium, low priorities) and responsive customer support, which is highly beneficial for users.

Who Would Benefit Most

SEO Professionals: Those who need detailed SEO audits, keyword research, backlink analysis, and rank tracking will find Serpstat invaluable.
Marketers: Marketers can use Serpstat to analyze their target audience, assess search demand, and understand competitors’ strategies.
Website Owners: Small to large-scale website owners can benefit from the tool’s ability to identify and fix technical errors, optimize loading times, and improve overall SEO performance.
E-commerce Sites: Although the audit process may take longer for larger sites, the detailed reports and recommendations make it a worthwhile investment for e-commerce sites looking to optimize their vast number of pages.

Pricing and Accessibility

Serpstat offers various pricing plans to cater to different needs and budgets. The plans start at $55 per month for the Lite plan and go up to $399 per month for the Enterprise plan, with a 20% discount for annual billing.

Overall Recommendation

Serpstat’s Website Audit tool is a solid choice for anyone looking to improve their website’s SEO. Here are some key points to consider:

Thorough Analysis: The tool provides a comprehensive analysis of over 60 parameters, ensuring that no critical issues are missed.
Ease of Use: The user-friendly interface and categorized reports make it easy to identify and fix problems.
Competitive Pricing: Compared to other SEO tools, Serpstat is competitively priced and offers a free trial, allowing users to test its features before committing.
Responsive Support: The support team is responsive and helpful, which is crucial for resolving any issues quickly.

While some features, like the competitor analysis, may have some inaccuracies, the overall package of Serpstat, especially its site audit tool, makes it a valuable addition to any SEO toolkit. If you’re looking for a reliable and easy-to-use SEO audit solution, Serpstat is definitely worth considering.