TrueRanker - Detailed Review

SEO Tools

TrueRanker - Detailed Review Contents
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    TrueRanker - Product Overview



    Introduction to TrueRanker

    TrueRanker is a versatile and user-friendly SEO tool that helps users monitor and improve their website’s performance on Google. Here’s a breakdown of its primary function, target audience, and key features:

    Primary Function

    TrueRanker’s main function is to monitor the rankings of your website on Google across more than 40,000 different locations, including countries, provinces, and cities, on both desktop and mobile devices.

    Target Audience

    TrueRanker is designed for a wide range of users, including small businesses, freelancers, and larger companies. It is particularly useful for those who need to track keyword rankings and improve their SEO strategies without requiring extensive SEO expertise.

    Key Features



    Keyword Monitoring

    Track keyword rankings in various locations and devices. You can monitor a single domain, subdomains, specific URLs, folders, and even Google Chrome Extensions.

    Competitor Analysis

    Analyze the SEO strategies of your competitors by identifying their keywords and understanding what they are doing to improve their rankings.

    On-Page and PageSpeed Optimization

    Evaluate the on-page and page speed optimization of any URL on your website to ensure it is optimized for better performance.

    Cannibalization Detection

    Identify if different URLs on your site are competing for the same keyword, which can harm your SEO.

    Keyword Suggestions

    Discover new keywords that you may not have detected, helping you to improve your visibility and organic traffic.

    Real-Time Reporting

    Share dynamic SEO reports in real time with clients and colleagues, and receive automated email alerts on changes to your keyword positions.

    Ease of Use

    The tool is easy to use, with a simple 3-step setup process, making it accessible even to those without extensive SEO knowledge.

    Personalized Support

    TrueRanker offers personalized support from a small, user-focused team that incorporates user feedback into the development of new features.

    Affordable Pricing

    TrueRanker is priced competitively, offering a low-cost solution for keyword monitoring without compromising on accuracy. It also provides a 14-day free trial without requiring a credit card or payment method. Overall, TrueRanker is a comprehensive SEO tool that helps users improve their website’s visibility, track keyword performance, and stay ahead of their competitors with accurate and reliable data.

    TrueRanker - User Interface and Experience



    User Interface Overview

    The user interface of TrueRanker is notable for its simplicity and user-friendliness, making it an accessible tool for a wide range of users, including those with limited SEO expertise.

    Ease of Use

    TrueRanker is incredibly easy to use, even for those who are not highly technical. The interface is clean and intuitive, allowing users to set up and start tracking keyword rankings quickly. You can add a project by monitoring a single domain, subdomains, a specific subdirectory, or a unique URL, and then easily track the evolution of your SEO strategy.

    Setting Up Projects

    Setting up a project on TrueRanker is straightforward. You simply click the tracking button, add the URL you want to track, give your project a name, and add relevant keywords. You can upload keywords via a CSV file, add them manually, or use the suggested keywords provided by TrueRanker. Additionally, you can add competitors to compare your rankings against theirs.

    Data Display

    TrueRanker displays data in configurable tables that can be adjusted according to your needs. This makes it easy to view and analyze your keyword rankings, competitor data, and other SEO metrics. The tool also integrates with Google Search Console, allowing you to automatically add your keywords and get comprehensive data with a single click.

    User Experience

    The overall user experience with TrueRanker is positive due to its simplicity and ease of use. The tool is designed to be non-technical, making onboarding a breeze even for beginners in SEO. Users appreciate the clear and understandable information provided, which helps in making informed decisions about their SEO strategies.

    Additional Features

    TrueRanker also offers features like local SEO tracking, where you can monitor keyword rankings for specific cities, regions, or countries. It provides daily updates on keyword positions, historical data to track trends, and customizable white-label reports, which are particularly useful for agencies managing multiple clients.

    Conclusion

    In summary, TrueRanker’s user interface is user-friendly, easy to set up, and provides clear and actionable data, making it a great choice for those looking to track and optimize their SEO strategies without getting bogged down in unnecessary complexity.

    TrueRanker - Key Features and Functionality

    TrueRanker is a cloud-based SEO tool that helps users monitor and improve their website’s search engine rankings. Here are the main features and how they work:

    Keyword Rank Tracking

    TrueRanker allows users to track the positions of their keywords on Google, both on desktop and mobile devices. This feature provides daily updates, showing changes in rankings over time, which helps in monitoring the effectiveness of SEO strategies.

    Local SEO Tracking

    This feature enables users to track keyword rankings at a local level, making it ideal for businesses focused on local SEO. Users can monitor how their website performs in specific cities, regions, or countries, helping them understand their local market presence.

    Competitor Analysis

    TrueRanker includes a basic competitor analysis feature that allows users to track how their competitors rank for the same keywords. This helps identify gaps in the SEO strategy and discover opportunities to outrank competitors.

    Keyword Suggestions and Research

    The platform offers basic keyword research tools, including keyword suggestions. These suggestions help users discover new keyword opportunities and expand their keyword lists to improve SEO performance. Additionally, TrueRanker displays related searches (keywords that people interested in your keyword also search for), which can be added to the project with a single click.

    SERP Features Tracking

    TrueRanker tracks specific SERP features such as featured snippets, knowledge panels, and local packs. This shows users how their website performs across different elements of the search engine results page.

    Alerts and Notifications

    The tool provides alerts and notifications to keep users informed about changes in keyword rankings and other important SEO metrics. This ensures that users are always up-to-date with the performance of their keywords.

    Reporting and Statistics

    TrueRanker offers customizable reports that can be white-labeled, making it useful for agencies managing multiple clients. These reports can be automated for delivery, providing clients with branded and detailed insights into their SEO performance. The tool also stores historical keyword ranking data, allowing users to track trends and analyze how their SEO performance has changed over time.

    Integration with Google Search Console (GSC)

    TrueRanker integrates with the GSC API, allowing users to add keywords from GSC to their projects with a single click. This integration complements the data provided by GSC, giving users full control over their website’s SEO.

    Grouping and Filtering Keywords

    Users can group and filter their keywords by location, device, tags, etc., and visualize the evolution of the SEO strategy for each cluster. This is useful for seeing how keywords related to a brand, category, or other specific groups are performing.

    AI Integration

    While the sources do not explicitly detail the use of AI in TrueRanker’s functionality, the tool’s ability to provide accurate rank tracking, keyword suggestions, and automated reporting suggests a level of automation and data analysis that could be supported by AI. However, there is no clear indication of AI-driven features beyond these automated processes. In summary, TrueRanker is a user-friendly tool that simplifies keyword rank tracking, competitor analysis, and local SEO monitoring, providing valuable insights and actionable data to improve SEO strategies.

    TrueRanker - Performance and Accuracy



    Performance of TrueRanker

    TrueRanker is praised for its user-friendly interface and straightforward setup process, making it accessible to both beginners and experienced SEO professionals. Here are some key points regarding its performance:

    Ease of Use

    The tool is designed to be simple and intuitive, allowing users to configure their projects in just a few steps. You can add URLs, keywords, and competitors easily, and the interface is clear and understandable even for those without extensive SEO knowledge.

    Daily Updates

    TrueRanker provides daily updates on keyword positions, which helps users track changes in their SEO performance over time. This feature is particularly useful for monitoring the impact of SEO strategies and making timely adjustments.

    Global and Local Tracking

    The tool allows you to monitor keyword rankings across over 40,000 locations, including desktop and mobile searches. This is beneficial for businesses targeting specific geographic areas.

    Keyword Analysis

    TrueRanker offers in-depth keyword analysis, helping users discover new keywords they may have missed and optimize their content accordingly. It also integrates with Google Search Console, making it easy to import and track keywords.

    Accuracy of TrueRanker

    The accuracy of TrueRanker is a significant aspect of its performance:

    100% Accurate Data

    TrueRanker claims to provide 100% accurate keyword monitoring by storing a copy of the SERP where the position is monitored. This ensures users can verify the reliability of the data.

    Comparisons with Competitors

    Users have found TrueRanker to be more accurate than other tools like Ahrefs in tracking daily rankings and reports. This accuracy is crucial for making informed SEO decisions.

    Cannibalization Detection

    The tool includes a feature to detect keyword cannibalization, where different URLs on the same site compete for the same keyword. This helps in identifying and correcting such issues, which can negatively impact SEO performance.

    Limitations and Areas for Improvement

    While TrueRanker is highly regarded, there are some limitations and areas where it could improve:

    Lack of Customization

    One of the main drawbacks is the lack of customization options. Users have noted that while the tool is user-friendly, it does not offer extensive customization features.

    Dependency on Data Accuracy

    The tool’s effectiveness is heavily dependent on the accuracy of the data it provides. While it claims high accuracy, any discrepancies could affect its usefulness.

    Integration with Google Analytics

    Currently, TrueRanker does not integrate with Google Analytics, which could limit its ability to provide a comprehensive view of SEO performance when combined with other metrics. Users have expressed a desire for this feature to be added.

    Whitelabel Reporting

    Some users have mentioned that the lack of whitelabel reporting is a significant omission, particularly for those who need to present data to clients in a branded format.

    Conclusion

    TrueRanker is a reliable and accurate SEO tool that excels in tracking keyword rankings, analyzing competitors, and providing valuable insights for SEO optimization. Its user-friendly interface and daily updates make it a valuable asset for both small businesses and larger enterprises. However, it could benefit from additional features such as integration with Google Analytics and more customization options to enhance its overall utility.

    TrueRanker - Pricing and Plans



    TrueRanker Pricing Plans



    Pricing Tiers



    Starter Plan
    • Price: $9.99 per month
    • Features: Includes 100 keywords, 3 projects, and daily tracking. This plan is suitable for individuals and small businesses.


    Business Plan
    • Price: $30 per month
    • Features: Offers 500 keywords, 10 projects, and daily tracking. This plan is ideal for growing businesses that need to monitor a larger number of keywords.


    Professional Plan
    • Price: $39 per month
    • Features: Provides 1,000 keywords, unlimited projects, and daily tracking. This plan also includes multi-user access, making it suitable for teams and larger operations.


    Agency Plan
    • Price: $69 per month
    • Features: Includes 2,000 keywords, unlimited projects, and daily tracking. This plan is designed for larger teams and agencies that require extensive keyword monitoring and multi-user access.


    Common Features Across All Plans

    • Competitor Analysis: Compare your rankings against competitors.
    • SEO Reports: Generate comprehensive reports to analyze your SEO performance.
    • API Access: Integrate TrueRanker with other tools using API.
    • Daily Tracking: Monitor keyword rankings daily.
    • Geolocation Tracking: Track keyword rankings by country, province, or city.


    Free Trial

    TrueRanker offers a free 14-day trial that does not require a credit card or payment method. This trial allows you to test the features and see if the tool meets your needs before committing to a paid plan.



    Group Buy Option

    For those looking for a more affordable option, Toolsurf offers a group buy service for TrueRanker, starting at just $4 per month. This involves purchasing access through Toolsurf’s platform rather than directly from TrueRanker.

    TrueRanker - Integration and Compatibility



    Integrations

    TrueRanker integrates with several important tools to enhance its functionality:

    Google Search Console (GSC)

    You can connect TrueRanker to your GSC account with a single click, allowing you to import all your keywords from GSC and compare data between the two tools.

    Google Ads

    TrueRanker also integrates with Google Ads, which can be useful for managing your advertising campaigns alongside your SEO efforts.

    SISTRIX

    Another integration mentioned is with SISTRIX, a tool that can provide additional SEO analytics and insights.

    Platform Compatibility

    TrueRanker is primarily a cloud-based tool, making it accessible from various devices:

    Web Platform

    TrueRanker can be used directly through its web interface, which is user-friendly and does not require prior SEO expertise.

    Mobile Devices

    TrueRanker has a mobile application available for Android devices, although it is not currently available for iOS.

    Data Import and Export

    TrueRanker allows for data import and export, which can be useful for managing and analyzing your SEO data:

    Keyword Import and Data Export

    You can import keywords from Google Search Console and other sources, and export data in configurable tables to suit your needs.

    Language Support

    TrueRanker supports multiple languages, which can be beneficial for users in different regions:

    Supported Languages

    It currently supports English and Spanish.

    Customization and Support

    While TrueRanker offers a user-friendly interface, it does have some limitations in terms of customization. However, it provides various support options:

    Support Options

    Support is available through chat and email/help desk, which can help users resolve any issues or questions they may have. Overall, TrueRanker’s integrations and compatibility features make it a versatile tool for managing and optimizing your SEO strategies across different platforms and devices.

    TrueRanker - Customer Support and Resources



    Customer Support Options

    TrueRanker, an SEO rank tracker, offers several customer support options and additional resources to ensure users can effectively utilize their tools and address any issues that may arise.

    Personalized Support

    TrueRanker prides itself on having a small, close-knit team that is highly responsive to user needs. This proximity to users allows them to provide personalized support, addressing any questions or concerns promptly. The team is open to user feedback and has incorporated many features based on user requests, demonstrating their commitment to customer satisfaction.

    Easy-to-Use Interface

    The platform is designed to be user-friendly, even for those who are not SEO experts. The setup process is straightforward, involving just three steps to configure your project. This ease of use reduces the need for extensive support, but when needed, the support team is available.

    Competitor Analysis and SEO Tools

    TrueRanker provides a range of tools that help users monitor their SEO performance, including competitor analysis. Users can track keyword positions, identify cannibalization issues, and analyze the SEO strategies of their competitors. These tools are accompanied by detailed feedback to help users make informed changes to their SEO strategy.

    Local and Global Tracking

    Users can track their keywords’ Google rankings by country, province, or city, with data available for over 40,000 locations. This feature is particularly useful for local SEO strategies and helps users understand how their website performs in different geographic areas.

    Automated Reports and Alerts

    TrueRanker allows users to generate and share dynamic SEO reports in real time with clients and colleagues. Users can also set up automatic email alerts to stay updated on changes to their keyword positions, ensuring they are always informed about their SEO performance.

    Multi-Platform Compatibility

    The tool is available on multiple platforms, including a web-based interface, a mobile app, and integration with WordPress. This flexibility ensures users can access and manage their SEO projects from anywhere, at any time.

    Contact Methods

    While the specific contact methods for customer support (such as email or phone numbers) are not detailed on the TrueRanker website, the emphasis on personalized and responsive support suggests that users can expect a high level of assistance when needed.

    TrueRanker - Pros and Cons



    Pros of TrueRanker

    TrueRanker offers several significant advantages for those looking to enhance their SEO strategies:

    Accurate Rank Tracking

    TrueRanker is praised for its accurate and real-time rank tracking, allowing users to monitor their website’s rankings on search engines as changes occur.

    Ease of Use

    The interface is clean and easy to use, making it accessible even for those who are not SEO experts. This ease of use helps users better interpret their keyword data.

    Comprehensive Features

    TrueRanker includes a range of features such as keyword research, in-depth analytics, local SEO optimization, competitor analysis, mobile rank tracking, and backlink monitoring. These features help users optimize their SEO strategy comprehensively.

    Competitor Analysis

    Users can analyze their competitors’ strategies, which helps in identifying gaps and opportunities to improve their own SEO.

    Local SEO Optimization

    TrueRanker allows users to optimize their website for local searches, which is crucial for attracting local customers.

    Automated Reports and Alerts

    The tool enables users to share dynamic SEO reports in real-time and receive automated email alerts about changes in keyword positions, keeping them updated without manual checks.

    Affordable Pricing

    TrueRanker is noted for being one of the cheapest tracking tools in the market, offering good value for money.

    Continuous Development and Support

    The tool is continuously updated with new features, and the technical support team is responsive and helpful.

    Cons of TrueRanker

    While TrueRanker has many benefits, there are some limitations to consider:

    Limited SEO Functionalities

    Some users have noted that TrueRanker has limited SEO functionalities compared to more comprehensive SEO tools.

    No iOS App

    Currently, TrueRanker does not have an iOS app, which might be a drawback for users who prefer using Apple devices.

    No Additional Advanced Features

    Some advanced features that might be available in other SEO tools are not present in TrueRanker, which could limit its utility for very advanced users. Overall, TrueRanker is a solid choice for those looking for an easy-to-use, accurate, and feature-rich SEO tool, especially at its current pricing. However, users seeking more advanced or comprehensive SEO functionalities might need to consider other options.

    TrueRanker - Comparison with Competitors

    When comparing TrueRanker with other SEO tools in the AI-driven category, here are some key points to consider:

    Key Features of TrueRanker

    TrueRanker is a comprehensive SEO tool that offers several key features:
    • Real-Time Rank Tracking: Monitor your website’s rankings in search results as they happen.
    • Keyword Research: Identify and track the performance of relevant keywords.
    • In-Depth Analytics: Get detailed statistics on how your keywords are performing.
    • Local SEO Optimization: Optimize your website for local searches to attract nearby customers.
    • Competitor Analysis: Analyze your competitors’ strategies and performance.
    • Mobile Rank Tracking: Track keyword performance specifically on mobile devices.
    • Backlink Monitoring: Keep track of your backlinks and their impact on your SEO.
    • Cannibalization Detector: Identify if URLs are competing for the same keyword, potentially harming your SEO.


    Unique Features

    TrueRanker stands out with its:
    • Unlimited Domains and Clients: Allows for tracking an infinite number of keywords and managing multiple domains and clients without additional costs.
    • Easy Integration with Google Search Console: Automatically adds your keywords and provides detailed feedback for improvement.
    • User-Friendly Interface: Makes it easy to share dashboards with clients and manage SEO strategies intuitively.


    Potential Alternatives



    Semrush

    Semrush is a highly regarded SEO tool that offers advanced features, including:
    • ContentShake AI: An AI-powered writing assistant for creating SEO-optimized content.
    • Keyword Research and Competitor Analysis: Similar to TrueRanker, but with additional AI-driven tools for content creation and optimization.
    • CMS Integrations and Live Editing: While TrueRanker does not have a live visual editor, Semrush’s ContentShake integrates with CMS platforms and offers live editing capabilities through other tools.


    Alli AI

    Alli AI is known for its ease of use and features such as:
    • Live Visual Editor: Allows for on-page SEO edits directly on the front end, which TrueRanker does not offer.
    • Bulk AI Generation: Can generate page titles, meta descriptions, and other content changes efficiently, similar to TrueRanker’s keyword tracking but focused more on content optimization.
    • Global SEO Edits: Enables site-wide on-page SEO edits regardless of the CMS used, which is similar to TrueRanker’s comprehensive tracking but more focused on content changes.


    Surfer SEO

    Surfer SEO is another tool that excels in:
    • AI Outline Generator and Content Scoring: Helps in planning and scoring content against current SERPs, which is similar to TrueRanker’s in-depth analytics but more focused on content creation.
    • Plagiarism Checker: A feature that TrueRanker does not offer.


    Conclusion

    TrueRanker is a strong choice for those needing real-time rank tracking, comprehensive keyword research, and competitor analysis. However, if you are looking for more advanced AI-driven content creation tools, Semrush with ContentShake or Alli AI might be better alternatives. For those who need a live visual editor and bulk content generation, Alli AI could be the way to go. If content optimization and scoring against SERPs are your priorities, Surfer SEO is worth considering.

    TrueRanker - Frequently Asked Questions



    Frequently Asked Questions about TrueRanker



    What can TrueRanker do?

    TrueRanker is an SEO tool primarily dedicated to monitoring keyword positions on Google. It allows you to track how your website ranks for specific keywords in various locations, whether it’s by country, province, or city. You can also use it to discover new SEO keywords, analyze your competitors, and improve your website’s visibility and organic traffic.

    How does TrueRanker work?

    TrueRanker works by parsing the Search Engine Results Pages (SERP) using the keyword and location you specify. It checks the position of your website for the given keywords and provides you with the ranking data. This process is automated, and your keyword positions are updated at least once a day.

    What are the pricing plans for TrueRanker?

    TrueRanker offers several pricing plans to suit different needs and budgets:
    • Starter: $9.99 per month (100 keywords, 3 projects, daily tracking)
    • Business: $30 per month (500 keywords, 10 projects, daily tracking)
    • Professional: $39 per month (1,000 keywords, unlimited projects, daily tracking)
    • Agency: $69 per month (2,000 keywords, unlimited projects, daily tracking)
    There is also a free lifetime plan that allows you to monitor up to 5 keywords.

    Is there a trial period for TrueRanker?

    Yes, TrueRanker offers a 14-day trial period for any of its plans. This allows you to test the tool before committing to a paid subscription.

    How often are keyword positions updated in TrueRanker?

    Your keyword positions are updated at least once every day. After the initial setup, it usually takes a couple of hours to collect the first set of data, and then the rankings are updated daily.

    Can I track my competitors with TrueRanker?

    Yes, TrueRanker allows you to track your competitors’ keywords and analyze their SEO strategies. You can search for the keywords your main competitors are using and gain insights into their ranking strategies to improve your own SEO efforts.

    How do I get started with TrueRanker?

    To get started, you need to create an account, add a project by entering your website’s domain, configure settings such as target location and device type, and connect your Google Search Console to import your existing keywords. Once set up, you can use the dashboard to track keyword rankings, analyze competitors, and generate comprehensive reports.

    Is TrueRanker easy to use?

    TrueRanker is designed to be user-friendly, even for those who are not SEO experts. The tool is straightforward and easy to configure, with a simple 3-step process to set up a project. The interface is also easy to navigate, making it accessible for small businesses and freelancers.

    What if my ranking data appears inconsistent or erratic?

    Sometimes, you might notice fluctuations in your ranking data, such as keywords jumping up and down in positions. This can be due to technical issues on the search engine side or minor changes in the ranking algorithm. Such instances are usually temporary and stabilize over time.

    Can I cancel my TrueRanker subscription anytime?

    Yes, you can cancel your TrueRanker subscription at any time. There is no permanence to the subscription, and you can choose to cancel or change your plan as needed.

    Does TrueRanker offer personalized support?

    TrueRanker provides personalized support. Being a small team, they are closer to their users and are open to user feedback and requests. Many features have been added based on user suggestions, and they are available to help with any questions or issues you may have.

    TrueRanker - Conclusion and Recommendation



    Final Assessment of TrueRanker

    TrueRanker is a comprehensive and user-friendly SEO tool that offers a wide range of features to help users monitor, improve, and localize their SEO strategies. Here’s a breakdown of its key benefits and who would most benefit from using it.



    Key Features

    • Real-Time Rank Tracking: TrueRanker allows you to monitor your website’s rankings in real-time, providing daily updates on your keyword performance.
    • Keyword Research and Tracking: You can track a vast array of keywords, from 100 to 2,000 depending on the plan, and identify high-performing keywords and seasonal trends.
    • In-Depth Analytics: The tool provides detailed stats on keyword performance, helping you make informed decisions to optimize your content.
    • Local SEO Optimization: TrueRanker helps you optimize your website for local searches, making it ideal for businesses targeting specific regions.
    • Competitor Analysis: You can analyze your competitors’ SEO strategies, including their keyword rankings and backlink profiles, to gain a competitive edge.
    • Seamless Integration with Google Search Console: TrueRanker integrates directly with Google Search Console, automatically importing your existing keywords and ensuring accurate and up-to-date data.
    • User-Friendly Interface: The tool is easy to use, even for those new to SEO, with a clean layout and logical organization of features.


    Who Would Benefit Most

    TrueRanker is an indispensable tool for a diverse range of users:

    • Small Businesses and Freelancers: It offers an affordable and straightforward solution to monitor and optimize their online presence without requiring extensive SEO expertise.
    • SEO Agencies: Agencies can handle multiple projects simultaneously, generate white label reports, and provide actionable insights to clients, enhancing their professional service offerings.
    • Digital Marketers and Content Creators: These users can refine their keyword strategies, gain insights into competitor performance, and develop data-driven content strategies.
    • E-commerce Businesses: By monitoring product-related keywords and tracking visibility in search results, e-commerce businesses can tailor their SEO efforts to attract more customers.
    • Bloggers and Website Owners: TrueRanker helps them track keyword rankings, analyze SEO visibility, and optimize on-page elements to attract organic traffic.


    Overall Recommendation

    TrueRanker is a highly recommended tool for anyone looking to enhance their SEO efforts. Here’s why:

    • Accurate and Reliable Data: TrueRanker provides accurate keyword rankings updated daily, ensuring you have the most current data to guide your strategies.
    • Cost-Effective: The tool offers affordable pricing plans that cater to different needs and budgets, making high-quality SEO tools accessible to a broader audience.
    • Scalability: TrueRanker’s plans can accommodate increasing numbers of keywords and projects, allowing you to grow without the need to switch tools.
    • Positive User Feedback: The tool has garnered excellent reviews across various platforms, reflecting user satisfaction with its performance, reliability, and customer support.

    In summary, TrueRanker is a valuable investment for anyone involved in managing and optimizing a website’s SEO. Its comprehensive features, ease of use, and affordability make it an excellent choice for a wide range of users. If you’re looking for a reliable and user-friendly SEO rank tracker, TrueRanker is definitely worth considering.

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