Wordtracker - Detailed Review
SEO Tools
Wordtracker - Product Overview
Wordtracker Overview
Wordtracker is a versatile keyword research tool that plays a crucial role in the SEO and digital marketing landscape. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Wordtracker is designed to help marketers and digital professionals find and optimize search terms to boost website traffic and improve search engine rankings. It provides valuable insights into keyword metrics, competitor analysis, and content ideas, making it an essential tool for SEO strategies.Target Audience
The primary target audience for Wordtracker includes digital marketers, SEO specialists, content creators, and businesses looking to enhance their online presence. It is particularly useful for those who need to identify profitable keywords, analyze competitors, and create targeted content to attract organic traffic.Key Features
Keyword Research
Wordtracker allows users to enter a seed keyword and generates a list of relevant long-tail keywords along with their search volume, cost-per-click (CPC), and competition levels. This helps users identify untapped blog post ideas and focus on keywords with decent search volume and lower competition.Multi-Platform Data
Unlike many other tools, Wordtracker provides data not only from Google but also from YouTube, Amazon, eBay, and other platforms. This is particularly beneficial for those who produce videos or sell products on these platforms.Competitive Analysis
The tool offers a competitive analysis feature through its “Inspect” page, where users can enter a competitor’s website URL to see their keywords, domain insights, and other relevant data. This helps in understanding the competitor’s strategy and identifying opportunities to outrank them.Filtering and Export Options
Wordtracker allows users to filter keyword results using included and excluded terms, and export the data as a CSV file for further analysis in other software or platforms. Users can also change the country and state settings to target specific geographic regions.User-Friendly Interface
The tool is known for its streamlined and user-friendly interface, making it accessible even for new digital marketers. It also includes a Google Chrome extension called Scout, which enables users to analyze any webpage for keyword data directly from their browser.Additional Metrics
Wordtracker provides unique metrics such as IAAT (In Anchor and Title), which indicates the number of webpages containing the exact keyword in both the title tag and anchor text of a backlink. This metric helps in assessing the competitiveness of a keyword.Integration with Other Tools
For advanced users, Wordtracker integrates with tools like Google Search Console (available in paid plans) to provide additional data such as clicks, impressions, and click-through rates (CTR). Overall, Wordtracker is a valuable tool for anyone looking to enhance their SEO strategies, create targeted content, and gain insights into their competitors’ keyword usage. Wordtracker - User Interface and Experience
User Interface Overview
The user interface of Wordtracker, a keyword research tool, is comprehensive but can be overwhelming for beginners due to the extensive amount of data it provides.Initial Setup and Usage
To get started, users need to sign up for an account on the Wordtracker website. The free version is available, but upgrading to a paid plan unlocks more features and access to a larger database of keywords. The interface prompts users to enter a “seed” keyword, select their region, and choose match types (e.g., keywords in any order, including plurals).Interface Components
The Wordtracker interface includes various filters, graphs, toggles, buttons, and drop-down menus. Here are some key components:SEO, PPC, and GSC Options
Users can select Search Engine Optimization (SEO) as their primary focus. The Google Search Console (GSC) option, available in paid plans, provides data such as clicks, impressions, and click-through rate (CTR).IAAT Metric
Wordtracker’s “In Anchor and Title” (IAAT) metric is unique and helps measure the true competitiveness of a keyword by showing how many webpages contain the exact keyword in both the title tag and the anchor text of a backlink.Keyword Filters
Users can filter keywords based on metrics like search volume, competition, and keyword effectiveness score (KEI). This helps in identifying profitable and less competitive keywords.Ease of Use
While Wordtracker offers a wealth of useful data, its interface can be somewhat overwhelming for new users. The tool is “metric heavy,” with various scoring systems (e.g., CF and TF) that can be confusing. However, once familiar with the interface, users can efficiently find and analyze keywords.User Experience
The overall user experience is enhanced by the tool’s ability to provide comprehensive insights into keyword trends, competitor analysis, and SERP (Search Engine Results Page) analysis. This allows users to make informed decisions about their SEO strategies. However, some users have reported that the data may not always reflect real-time accuracy compared to other tools on the market.Additional Features
Wordtracker also supports features like saving favorite keywords, exporting results into spreadsheets, and tracking keyword trends over time. These features make it easier for users to manage and utilize the keyword data effectively.Summary
In summary, Wordtracker’s user interface is feature-rich but may require some time for new users to get accustomed to its various metrics and filters. Once familiar, it can be a powerful tool for optimizing SEO strategies and finding profitable keywords. Wordtracker - Key Features and Functionality
Wordtracker Overview
Wordtracker is an SEO tool that leverages various features and AI-driven technologies to help marketers and content creators optimize their content and improve search engine rankings. Here are the main features and how they work:Keyword Research Tool
Wordtracker’s keyword research tool is its core feature. Users can enter a search term on the homepage and receive a list of keyword suggestions along with their metrics, such as search volume, CPC (Cost Per Click), and competition level. This tool helps in identifying both low and high competition keywords, allowing users to target a mix of these to boost traffic and authority.Inspect Tool
The Inspect tool allows users to analyze competitors’ websites by entering the URL. It provides a preview of the website and lists the competitor’s keywords, which can be used to identify gaps and opportunities in your own content strategy. This feature helps in comparing and analyzing competitors’ keyword usage, enabling you to adapt and improve your SEO strategy.Niche Explorer
The Niche Explorer feature helps users find trending keywords within a specific niche. This tool is useful for creating content that is relevant and timely, ensuring that you are targeting the most current and popular search terms in your chosen niche.Multi-Platform Support
Wordtracker does not limit itself to Google search data; it also provides insights from YouTube, Amazon, eBay, and other platforms. This is particularly useful for content creators who produce videos or sell products on these platforms, allowing them to optimize their content across multiple channels.Filtering and Export Options
Users can filter keyword results using included and excluded terms, which helps in refining the search to very specific words or phrases. The results can also be exported as a CSV file for use in other software or platforms.Geographical and Platform Selection
The tool allows users to change the country and state settings, as well as select different platforms (Google, Amazon, YouTube, etc.) to tailor the keyword research to specific markets and channels.Wordtracker Scout Chrome Extension
Wordtracker offers a Google Chrome extension called Scout, which allows users to analyze any webpage for keyword data. The extension provides a page summary, insights into the page’s title, H1 tag, and meta description, and lists the most used terms on the page. This data can be saved directly to your Wordtracker account for later analysis.Integration of Natural Language Processing (NLP)
Wordtracker uses NLP within its toolsets, particularly through the service OpenCalais. This integration helps in processing webpages to identify key pieces of information, such as people, places, and themes, and ensures that the keywords used in key parts of the page match the content. This enhances the accuracy and relevance of the keyword suggestions provided by the tool.Conclusion
By leveraging these features, Wordtracker provides a comprehensive suite of tools that can significantly aid in keyword research, competitor analysis, and content optimization, all of which are crucial for improving SEO and driving traffic to your website. Wordtracker - Performance and Accuracy
Evaluating the Performance and Accuracy of Wordtracker
Evaluating the performance and accuracy of Wordtracker, a popular keyword research tool, involves looking at several key aspects and user feedback.
Performance
Wordtracker is praised for its user-friendly interface and the comprehensive insights it provides for keyword research. Here are some of its strengths:
- Comprehensive Metrics: Wordtracker allows users to analyze keywords through three important metrics: frequency, competitiveness, and commerciality. These metrics help users uncover profitable keyword niches for both PPC and SEO campaigns.
- Additional Features: The tool includes features like the ‘In Anchor and Title’ (IAAT) measurement, which shows the number of pages with the target phrase in their title tag and the number of pages with backlinks containing the target phrase. This helps in assessing competition.
- Long-Tail Keywords: Wordtracker is particularly useful for finding long-tail keywords, which is beneficial for optimizing content further along the buying cycle and engaging potential customers with more specific content.
- User Experience: Users appreciate the tool’s crisp UI and ease of operation, making it accessible even for those new to keyword research.
Accuracy
The accuracy of Wordtracker’s results is a mixed bag based on user feedback:
- Search Volume Estimates: Some users have reported that Wordtracker’s search volume estimates are more accurate than those of Google’s AdWords Keyword Tool. For instance, one user found that Wordtracker’s estimates were closer to the actual traffic they received compared to Google’s estimates.
- Reliability: However, there is a suggestion that the results might need adjustment. One user recommended dividing Wordtracker’s results by 4 to get a more accurate number.
- KEI Formula: Wordtracker’s Keyword Effectiveness Index (KEI) formula has been updated, but it may still be less accurate for keywords with very low search volumes.
Limitations and Areas for Improvement
Despite its strengths, Wordtracker has some limitations:
- Comparison to Other Tools: Users have noted that tools like SEMrush offer more detailed and project-oriented insights, which Wordtracker lacks. This makes SEMrush more appealing for comprehensive SEO and PPC strategies.
- Organic SEO Focus: While Wordtracker is useful, it is not as tailored for organic SEO as some users might hope. The tool’s data is more aligned with PPC needs, which can be a limitation for those focusing solely on organic SEO.
- Training Required: New users may find the tool a bit complicated and require some training to fully utilize its features.
- Data Consistency: There is a mention that different tools can provide different statistics, so it’s important to stick with one tool for consistency.
Conclusion
In summary, Wordtracker is a valuable tool for keyword research, offering useful metrics and features that help in identifying profitable keywords. However, it has some limitations, particularly in comparison to more comprehensive tools like SEMrush, and may require some adjustment in interpreting its results.
Wordtracker - Pricing and Plans
Plans and Pricing
Wordtracker provides three main plans: Bronze, Silver, and Gold.Bronze Plan
- Keyword Results: Up to 1,000 keyword results
- Territories: 7 territory selections
- Additional Features: Time search and competition metrics
- Pricing: This plan is the most basic and is priced accordingly, though the exact monthly cost is not specified in the sources provided.
Silver Plan
- Keyword Results: Up to 5,000 keyword results
- Territories: 14 territories to choose from
- Additional Features: Similar to the Bronze plan, with more extensive keyword results and territory options.
- Pricing: Again, the exact monthly cost is not detailed in the sources, but it is more than the Bronze plan.
Gold Plan
- Keyword Results: Up to 10,000 keyword results
- Territories: Over 200 territories to choose from
- Additional Features: Includes $99 in API credits.
- Pricing: The Gold plan is the most comprehensive and is priced at a higher level. You can save 40% by choosing annual billing instead of monthly.
Free Trial
Wordtracker offers a 7-day free trial for all its plans. To sign up, you need to provide your card details, but you will not be charged until the trial period ends. This trial allows you to test the features of any plan before committing to a paid subscription.Key Features Across Plans
- Multi-Platform Data: Wordtracker provides keyword data not only from Google but also from YouTube, Amazon, eBay, and other platforms.
- Keyword Recommendations: The tool offers keyword suggestions along with metrics such as volume, CPC, and competition level.
- Filtering and Export: You can filter results using included and excluded terms and export the data as a CSV file.
- Competitor Research: The “Inspect” page allows you to research competitors by entering their website URL.
Wordtracker - Integration and Compatibility
Wordtracker Overview
Wordtracker, a keyword research tool, offers several integration and compatibility features that make it versatile and useful for various marketing and SEO tasks.
Google Search Console Integration
One of the key integrations Wordtracker offers is with Google Search Console (GSC). By connecting your GSC account to Wordtracker, you can bring in valuable data such as clicks, impressions, and click-through rates (CTR) directly into the Wordtracker platform. This integration is particularly useful for gaining deeper insights into your keyword performance and is available in the paid plans.
Multi-Platform Support
Wordtracker does not limit its data to just Google search. It also provides keyword data from YouTube, Amazon, eBay, and other platforms. This multi-platform support is beneficial if you produce videos, sell products on Amazon, or operate on other online marketplaces. You can switch between these platforms easily from the top left corner of the Wordtracker interface.
Browser Extension
Wordtracker has a Google Chrome extension called Scout, which allows you to analyze any webpage for keyword data directly from your browser. This extension provides a quick and convenient way to gather insights, including page summaries, keyword lists, and SEO metrics, without needing to visit the Wordtracker website.
Bulk Search and Export
For managing large keyword lists, Wordtracker offers a bulk search feature. You can import lists of keywords via CSV files or by pasting them in, and then export the results for further analysis in other software or platforms. This feature is particularly useful for those who need to handle a large number of keywords.
Domain Competitor Analysis
The “Inspect” page on Wordtracker allows you to analyze your competitors’ websites by entering their URL. This feature provides domain insights, including a list of the competitor’s keywords, which can be very helpful in competitive analysis and strategy development.
User Interface and Accessibility
Wordtracker’s user interface is streamlined and easy to use, making it accessible even for new digital marketers. The tool is designed to be straightforward, allowing users to quickly start improving their SEO without a steep learning curve.
Conclusion
In summary, Wordtracker integrates well with other tools like Google Search Console, supports multiple platforms, and offers convenient features such as a browser extension and bulk search capabilities, making it a versatile tool for SEO and keyword research.
Wordtracker - Customer Support and Resources
Customer Support Options
Email Support
You can contact Wordtracker’s support team via email at support@wordtracker.com. They are prompt in responding to queries and can help with issues such as forgotten usernames or passwords, changing card details, or any other concerns you might have.
Live Chat
Wordtracker provides a live chat service that allows you to talk to their support team online. This service is available during UK working hours (0900 – 1800 UK time or 0400 – 1300 EST).
Phone Support
You can also contact Wordtracker via phone. The numbers are:
- From the USA and Canada: 011 44 333 200 4555
- From the UK: 0333 200 4555
- From any other country: 44 333 200 4555
Phone support is generally available between 0900 and 1800 UK time.
Additional Resources
FAQ Section
Wordtracker has a comprehensive FAQ section on their website that addresses common questions, such as how to change card details, cancel subscriptions, and recover forgotten usernames or passwords.
Tutorials and Guides
There are various tutorials and guides available, including videos and blog posts, that help users get started with the keyword research tools. For example, there is a detailed tutorial on how to use Wordtracker’s keyword research tools for competitive analysis and SEO optimization.
Free Trial and Money-Back Guarantee
Wordtracker offers a free trial, and if you’re not satisfied within 30 days, they provide a 100% money-back guarantee. This allows users to try the tool risk-free.
Educational Resources
Wordtracker provides additional resources such as SEO books and videos, especially when you start a free trial. These resources help users improve their SEO skills and make the most out of the keyword research tools.
Contact Address
For any physical correspondence or further inquiries, Wordtracker’s contact address is available: Kemp House, 152 – 160 City Road, London EC1V 2NX, United Kingdom.
These support options and resources are designed to ensure that users can effectively use Wordtracker’s tools and resolve any issues promptly.
Wordtracker - Pros and Cons
Advantages of Wordtracker
Wordtracker offers several significant advantages for those involved in SEO and keyword research:Comprehensive Metrics
Wordtracker provides a wide range of metrics, including keyword difficulty, search volume, historical data, and an IAAT (In Anchor Text and Title) rating. This helps in assessing the true competition for any keyword and conducting thorough SERP analysis, which includes details on backlinks, referring domains, and link juice.Multi-Platform Support
The tool is not limited to Google search data; it also provides insights from YouTube, Amazon, eBay, and other platforms. This is particularly useful for marketers who produce videos or sell products on these platforms.Competitor Analysis
Wordtracker allows users to analyze competitors’ keywords and strategies. The “Inspect” page enables you to enter a website URL and view the competitor’s keywords, domain insights, and other relevant data.User-Friendly Interface
Despite the wealth of data, Wordtracker’s interface is relatively straightforward and easy to use, even for new digital marketers. It includes features like bulk search, keyword filtering, and the ability to export results as CSV files.Additional Tools and Features
Wordtracker offers a Google Chrome extension called Scout, which allows for on-the-fly keyword analysis of any webpage. This extension provides insights into page summaries, keywords, and SEO metrics directly within the browser.Disadvantages of Wordtracker
While Wordtracker has several benefits, there are also some drawbacks to consider:Metric Overload
For SEO newbies, the extensive amount of data and various metrics (such as CF and TF) can be overwhelming and confusing. This might make the tool feel more tedious to use.Data Accuracy
Some users have reported that Wordtracker may not always reflect real-time data accurately compared to other tools like SEMrush or Ahrefs. This could be a concern for marketers who need the most up-to-date information.Learning Curve
Although the interface is generally user-friendly, the sheer amount of data and features can still present a learning curve, especially for beginners. This might require some time to get fully comfortable with the tool.Pricing
Wordtracker offers various plans with a free 7-day trial. The plans include:Bronze
Up to 1,000 keyword results, 7 territory selections, and competition metrics.Silver
Up to 5,000 keyword results and 14 territories.Gold
Up to 10,000 keyword results, 200 territories, and $99 in API credits. Users can save 40% by choosing annual billing. Wordtracker - Comparison with Competitors
Unique Features of Wordtracker
- Wordtracker stands out by providing keyword research data not only from Google, but also from YouTube, Amazon, and other platforms like eBay. This is particularly useful for marketers who produce videos or sell products on these platforms.
- It offers a feature called IAAT (In Anchor and Title), which shows the number of webpages that contain the exact keyword in both the title tag and the anchor text of a backlink. This metric helps in assessing the competitiveness of a keyword.
- Wordtracker has a Google Chrome extension called Scout, which allows users to analyze any webpage for keyword data, providing insights into page summaries, keywords, and SEO metrics.
Competitors and Alternatives
Semrush
- Semrush is a comprehensive SEO tool that includes AI-driven features like ContentShake, which helps in generating SEO-friendly content, topic clustering, and scoring content against SERPs. It also offers tools for keyword research, on-page SEO optimization, and competitor analysis.
- Unlike Wordtracker, Semrush integrates with various CMS platforms and offers more advanced features like link building and local SEO configuration.
Alli AI
- Alli AI is known for its ease of use and live visual editor, which allows for on-page SEO edits directly on the frontend of a website. It can generate page titles, meta descriptions, and content changes site-wide with a single click.
- Alli AI does not provide the same level of keyword research across multiple platforms like Wordtracker, but it excels in automated SEO optimization and live editing.
Clearscope
- Clearscope focuses on SEO content optimization and is known for its ability to analyze and improve content based on competitor data. It helps in creating content that ranks higher by suggesting improvements and providing detailed analytics.
- Clearscope has a higher market share in the keyword research tools category compared to Wordtracker but lacks the multi-platform keyword data that Wordtracker offers.
Serpstat
- Serpstat is another competitor that offers a wide range of SEO tools, including keyword research, competitor analysis, and technical SEO audits. It provides detailed insights into keyword metrics and backlink analysis.
- Serpstat does not have the same level of integration with platforms like YouTube and Amazon as Wordtracker does.
Market Share and User Base
- Wordtracker has a market share of 10.76% in the keyword research tools category, with competitors like HitTail (34.59%), Clearscope (13.86%), and Serpstat (8.33%) holding larger shares.
In summary, while Wordtracker offers unique features such as multi-platform keyword research and the IAAT metric, competitors like Semrush, Alli AI, Clearscope, and Serpstat provide a broader range of SEO tools and features that might be more suitable depending on the specific needs of the user. Wordtracker is particularly useful for those who need to optimize content across various platforms beyond just Google.
Wordtracker - Frequently Asked Questions
Frequently Asked Questions about Wordtracker
Q: What is Wordtracker and what does it do?
Wordtracker is a keyword research tool that helps marketers and SEO professionals find search terms to boost traffic and rankings. It provides keyword suggestions from various platforms, including Google, YouTube, Amazon, and eBay, making it versatile for different types of content and marketing strategies.
Q: How do I get started with Wordtracker?
To get started, you can begin with a free trial or a $1 trial for 4 days, depending on the offer available. After entering a search term on the homepage, you can access keyword suggestions along with their metrics such as volume, CPC, and competition level. You can also use the Wordtracker Scout Chrome extension to analyze pages for keyword data.
Q: What are the different pricing plans offered by Wordtracker?
Wordtracker offers several pricing plans:
- Bronze Plan: $27/month, includes up to 1,000 keyword results, 7 territory selections, and competition metrics.
- Silver Plan: $69/month, includes up to 5,000 keyword results, 15 territory selections, and competition metrics.
- Gold Plan: $99/month, includes up to 10,000 keyword results, 200 territory selections, and $99 in API credits. You can save 40% by choosing annual billing.
Q: Can I try Wordtracker before committing to a plan?
Yes, you can start with a free 7-day trial or a $1 trial for 4 days to test the features and see if it suits your needs. This trial period allows you to explore the tool’s capabilities before deciding on a plan.
Q: How does Wordtracker help with competitor research?
Wordtracker allows you to research competitors through its “Inspect” page. You can enter the URL of a competitor’s website to see their keywords, domain insights, and other relevant data. This helps you understand your competitors’ strategies and identify opportunities to improve your own SEO.
Q: Are there any limits to using Wordtracker?
Yes, there are some limits to prevent misuse of the tool. For example, you can perform up to 1,500 Wordtracker searches per day, 1,000 Google searches per month, and 15 site audits per month. You can also set up ranking reports for up to 100 keywords per month.
Q: Is Wordtracker suitable for beginners in SEO?
Yes, Wordtracker is suitable for users with little or no experience in SEO. The tool comes with extensive help material, including a 90-page keyword research guide, help videos on every page, and a 7-day video tutorial series to help you get started.
Q: Can I export keyword data from Wordtracker?
Yes, you can export the keyword results as a CSV file to upload to another software or platform. This feature is useful for further analysis or integration with other tools.
Q: How can I filter keyword results in Wordtracker?
You can filter keyword results using the included and excluded terms feature. This allows you to specify exact words or phrases that you want to include or exclude from the results, helping you refine your keyword list.
Q: Does Wordtracker offer any additional tools or extensions?
Yes, Wordtracker offers a Google Chrome extension called Scout. This extension allows you to analyze any webpage for keyword data, providing insights into the page’s content, keywords, and SEO metrics.
Q: Can I import my old data into the new Wordtracker tool?
Yes, you can easily import data from the old Wordtracker tool into the new one. This ensures that you do not lose any of your existing data and can continue using it with the updated metrics and features.
Wordtracker - Conclusion and Recommendation
Final Assessment of Wordtracker
Wordtracker is a valuable tool in the SEO tools category, particularly for those involved in keyword research and content optimization. Here’s a breakdown of its benefits and who can benefit most from using it:Key Benefits
- Comprehensive Keyword Database: Wordtracker offers access to millions of keywords sourced from various search engines, including Google, YouTube, Amazon, and eBay. This makes it an excellent resource for finding relevant and profitable long-tail keywords.
- Competitor Analysis: The tool allows users to analyze competitors’ keywords, helping you identify gaps and opportunities in your SEO strategy. The “Inspect” feature provides insights into a competitor’s website, including their keywords and content structure.
- User-Friendly Interface: Despite some users finding the interface overwhelming due to the extensive data, Wordtracker is generally straightforward and easy to use, even for new digital marketers.
- Keyword Performance Tracking: Wordtracker helps you track keyword performance over time, enabling you to identify which keywords drive traffic and engagement.
- Flexible Plans: Wordtracker offers various pricing plans (Bronze, Silver, Gold) with different levels of keyword results and territorial selections, making it accessible to a range of users. There is also a seven-day free trial to test the service before committing.
Who Would Benefit Most
- Digital Marketers: Whether you are a seasoned marketer or just starting out, Wordtracker provides valuable insights that can improve your SEO strategy and content creation.
- Content Creators: Bloggers, video producers, and e-commerce sellers can benefit from Wordtracker’s ability to suggest keywords and analyze competitor content.
- Small to Medium-Sized Businesses: The tool’s affordability and range of features make it an excellent choice for businesses looking to optimize their online presence without a large budget.
Drawbacks
- Data Accuracy: Some users have reported that the data may not always reflect real-time metrics accurately compared to other tools like SEMrush or Ahrefs.
- Learning Curve: While the interface is generally user-friendly, beginners might find the extensive amount of data overwhelming at first.