Looklet - Detailed Review
Shopping Tools
Looklet - Product Overview
Looklet Overview
Looklet is an innovative solution in the Shopping Tools AI-driven product category, specifically tailored for fashion e-commerce imagery production.Primary Function
Looklet’s primary function is to help fashion retailers create high-quality product images without the need for traditional photoshoots, models, or photographers. This is achieved through the use of AI, 3D, and real-time rendering technologies, allowing for automated on-model imagery production.Target Audience
The target audience for Looklet includes high-volume, multi-brand retailers. Clients such as Saks Fifth Avenue, Holt Renfrew, Fenwick, and Lands End benefit from Looklet’s services, indicating that the platform is geared towards large-scale fashion e-commerce players.Key Features
Capture
Looklet enables the capture of up to 100 items per day in a studio setting with only 1-2 operators. This process eliminates the need for photographers, hair and makeup professionals, or models.Process
The platform offers automatic processing of images with a final quality control check. Users can request basic or advanced retouching, with a turnaround time of 4-24 hours per item.Outfit
The styling software, Look Creator, allows users to create looks manually or automatically. It features digitalized models ready for use at any time, enabling the styling of over 300 items per day. Users can choose from over 80 models, 500 facial expressions, and 1,000 body movements to create unique looks.Online
Images can be exported with customizable metadata, ensuring they are ready for e-commerce use. The platform also includes features like the “Out of Stock” update and the ability to create a “Shop the Look” feature, which suggests styling pieces to complete an outfit.Additional Benefits
Looklet helps clients reduce costs by up to 30-40%, increase studio productivity by 50%, and achieve an 88% faster turnaround time compared to traditional methods. It also enhances operational stability and allows for greater control over styling and workflow, ensuring consistent high-quality images that meet brand standards. Looklet - User Interface and Experience
The User Interface of Looklet
The user interface of Looklet, particularly in its AI-driven product category for shopping tools, is designed with a focus on efficiency, ease of use, and streamlined workflows.
Key Components and Features
- Look Creator: This is Looklet’s flagship styling software. It allows users to separate product images from the rest of the merchandising and styling decisions. Users can mix and match styling items with over 80 models, 500 facial expressions, and 1,000 body movements to create dynamic, ready-to-publish on-model e-commerce apparel imagery. The UI upgrades have significantly improved productivity, enabling users to style and export product images 55% faster, with the ability to style over 300 items with 5 images per item in a single 7.5-hour workday.
- Item Creator: This tool simplifies the process of organizing and curating automated photoshoots. Users can scan a barcode to auto-fill product details, upload, and process images efficiently. This feature integrates seamlessly with the Look Creator, making the entire process smooth and automated.
- Item Reviewer: This component allows real-time monitoring of studio shoots. Users can display items chronologically, group images by item, and use filters for date and studio. This real-time shot flow helps in quickly catching styling errors and maintaining control over the production process.
- Production Dashboard: This dashboard provides a comprehensive view of production, from capturing items with Item Creator to exporting final images from Look Creator. It helps in forecasting and managing production schedules, making it easier to track and improve studio workflows.
Ease of Use
Looklet’s interface is user-friendly and streamlined. Here are some key points that highlight its ease of use:
- Automated Processes: Looklet automates several steps, such as retouching and color adjustments, which reduces manual effort and minimizes human error. This automation makes the process faster and more efficient.
- Intuitive Tools: The tools like Look Creator and Item Creator are designed with intuitive interfaces that allow users to quickly style and manage product images. The ability to mix and match items and models without the need for physical photoshoots simplifies the styling process significantly.
- Real-Time Monitoring: The Item Reviewer and Production Dashboard provide real-time insights, allowing users to manage and adjust their workflows on the go. This real-time monitoring helps in maintaining high productivity and quality.
Overall User Experience
The overall user experience with Looklet is positive, as indicated by user reviews and the features described:
- Efficiency and Speed: Users can produce high-quality, automated on-model fashion imagery much faster than traditional methods. The ability to style and export multiple images quickly enhances the overall efficiency of the process.
- Simplicity and Automation: The automated nature of Looklet’s tools reduces the need for manual intervention, making the process simpler and less prone to errors. This automation also contributes to sustainability by eliminating the need for physical photoshoots, which can be resource-intensive.
- User Feedback: Users appreciate the unique and professional concept of Looklet, noting that it is fairly easy to use. The recent UI upgrades have further improved the user experience by increasing productivity and streamlining the styling process.
In summary, Looklet’s user interface is designed to be efficient, easy to use, and highly automated, making it a valuable tool for fashion retailers looking to streamline their e-commerce photography processes.
Looklet - Key Features and Functionality
Looklet Overview
Looklet is a sophisticated AI-driven solution that revolutionizes the process of creating and managing fashion product imagery. Here are the key features and how they work:
Automated On-Model Imagery
Looklet uses AI, 3D technology, and real-time rendering to produce high-quality, automated on-model fashion images. This eliminates the need for traditional photoshoots, saving time and money. The system allows retailers to style, pose, and render lifelike visuals quickly, without the necessity of physical models or elaborate photoshoot setups.
Item Creator
This feature enables users to organize and curate automated, scalable photoshoots. By simply scanning a barcode, product details are auto-filled, and images can be uploaded and processed efficiently. This streamlines the initial stages of the production process.
Look Creator
The Look Creator is a powerful styling software that allows users to bring their looks to life. You can choose from over 80 models, 500 facial expressions, and 1,000 body movements to create unique and dynamic looks. This software also enables the mix-and-match functionality, where garments can be styled on models even if they weren’t shot together, ensuring that product images always feature in-stock items.
Item Reviewer
This tool provides real-time monitoring of studio shoots, allowing users to catch styling errors quickly and stay on top of the production process. It features a chronological display of items, images grouped by item, and filters for date and studio, making it easier to manage and review the production workflow.
Production Dashboard
The Production Dashboard offers a comprehensive view of the production process, from items captured with Item Creator to final images exported from Look Creator. This dashboard helps in forecasting and managing production schedules, simplifying the tracking of photo production in studios.
Automated Retouching and Color Management
Looklet automates the retouching and color processes for studio-shot items, delivering images within 17 hours or faster. This automated process eliminates the need for color references, ensuring consistent and accurate color representation in the final images.
Integration with Studio Technology
Looklet integrates seamlessly with common studio technologies such as Creative Force and Shotflow. For those not using these platforms, manual entry and data tracking options are available, ensuring that all users can benefit from Looklet’s features regardless of their existing workflow.
Model Management and Styling Efficiency
Looklet handles model casting, shooting, and managing model rights, eliminating the need for these tasks in the user’s workflow. The system also automates styling decisions using templates, allowing users to style over 100 items per day efficiently. This can result in more than 500 item images ready to go in a single day.
Sustainability and Cost Efficiency
By eliminating the need for physical photoshoots, Looklet contributes to sustainability by reducing travel, energy consumption, and material waste. Additionally, it helps retailers save money by streamlining the production process and reducing the need for costly reshoots and manual adjustments.
These features collectively enable fashion retailers to produce high-quality product images quickly, consistently, and cost-efficiently, while also promoting sustainable practices in the fashion industry.
Looklet - Performance and Accuracy
Performance
Looklet demonstrates impressive performance in several areas:Speed and Efficiency
Looklet enables the capture of up to 100 items per day in a studio with just 1-2 operators, eliminating the need for photographers, hair and makeup artists, or models. This significantly reduces the time and resources required for product photography.Turnaround Time
The platform achieves a remarkably short turnaround time, with some clients reporting an average of just 1.38 days from warehouse check-in to the product being live on the webshop. Automated retouching and color processes further streamline this process, delivering images within 17 hours or faster.Studio Productivity
Looklet’s technology allows for the styling of over 300 items per day, with some clients shooting up to 120 items in a single day. This high productivity is facilitated by automated styling decisions and templates.Accuracy
Automated Processing
Looklet’s AI-driven system automates the retouching and color correction processes, ensuring consistent and high-quality images without the need for manual intervention. This automation reduces errors and maintains a high level of accuracy in image production.Metadata Integration
The platform integrates metadata into the image production process, allowing for precise tracking of item attributes. This metadata helps in analyzing and improving conversions by providing insights into consumer browsing and purchasing trends.Quality Control
Looklet includes a final personal quality control check and allows for basic or advanced retouch requests, ensuring that the final images meet the desired standards.Limitations and Areas for Improvement
While Looklet offers significant advantages, there are a few areas where improvements could be considered:Manual Entry and Integration
Although Looklet integrates with common studio technologies like Creative Force and Shotflow, manual entry options are also available. However, seamless integration with all possible studio systems could further enhance efficiency.Feedback and Review
While the Item Reviewer tool allows managers to review and provide feedback on styling decisions before items leave the studio, enhancing this tool with more detailed analytics or real-time feedback mechanisms could be beneficial.Customization and Flexibility
While Looklet’s styling software is highly efficient, providing more flexible customization options or additional styling templates could cater to a broader range of client needs and preferences. Overall, Looklet’s performance and accuracy are highly commendable, especially in terms of speed, efficiency, and automated processes. However, continuous improvements in integration, feedback mechanisms, and customization options can further enhance its value to clients. Looklet - Pricing and Plans
As of the current information available, the pricing structure of Looklet is not explicitly detailed in the sources provided. Here are some key points that can be gathered:
Pricing Model
Looklet operates on a subscription-based pricing model, but the specific pricing details, including different tiers and their associated features, are not provided.Free Trial
Looklet does offer a free trial, allowing potential users to test the platform before committing to a subscription.Features and Benefits
While the pricing tiers are not specified, the platform offers several features that are available to its users. These include:- High-quality image production without the need for models or elaborate photoshoots.
- Fast turnaround times, with images exportable in just a few minutes.
- Unlimited restyling options, allowing users to swap models, backgrounds, or styling without needing to reshoot.
- 24/7 studio availability through a cloud-based infrastructure.
- Integration with inventory systems to ensure images feature only in-stock items.
Support and Training
Looklet provides various support options, including 24/7 live support, email/help desk, and phone support. However, this does not directly relate to the pricing structure but is important for overall user experience. Given the lack of specific pricing information, it is not possible to outline different tiers or their respective features accurately. For the most accurate and up-to-date pricing information, it would be best to contact Looklet directly or check their official website for any updates. Looklet - Integration and Compatibility
Looklet: An Innovative Solution for Automated On-Model Fashion Imagery
Looklet integrates seamlessly with several tools and platforms to enhance the efficiency and productivity of fashion retailers. Here are some key aspects of its integration and compatibility:
Integration with ShotFlow
Looklet has a partnership with ShotFlow, a workflow tool for creating visual assets at scale. This integration allows for the seamless sharing of product data between the two systems. Key features include the ability to pull metadata such as barcodes, colors, and project names from ShotFlow, which can be used to set up naming conventions for items. This integration minimizes manual errors, reduces tedious work, and increases productivity by leveraging existing workflows with minimal setup efforts.
Integration with Creative Force
Looklet also partners with Creative Force, a leading studio workflow software for eCommerce content creation. This partnership enables fashion retailers to combine Looklet’s automated on-model imagery solutions with Creative Force’s studio workflow management. This integration provides a centralized production experience, allowing clients to track end-to-end production progress, run detailed reports, and speed up their entire production process through extensive file and workflow automation.
Compatibility and Workflow
Looklet’s technology is compatible with various studio setups and can be integrated into existing workflows. For instance, The Very Group has installed a Looklet photo studio within their in-house photography studio, where up to 100 fashion items can be photographed daily by just one or two operators. Looklet’s ‘Look Creator’ styling software allows retailers to digitally mix and match garments on a choice of over 70 models, enhancing the efficiency of the photo production process.
Platform and Device Compatibility
Looklet’s solutions, including the virtual try-on feature and automated imagery tools, are designed to be accessible across different platforms and devices. The Looklet Dressing Room, for example, can be seamlessly integrated into websites or mobile platforms, allowing customers to use the virtual try-on feature on both desktop and mobile devices. This ensures a consistent and engaging shopping experience regardless of the device used.
Data and File Compatibility
Looklet’s system is capable of exporting high-quality images with metadata, which can be customized to fit various file formats and storage options. This ensures that the images are compatible with different eCommerce platforms and can be easily integrated into product detail pages (PDPs).
Conclusion
In summary, Looklet integrates well with various tools and platforms, enhancing the efficiency and productivity of fashion retailers through automated workflows, seamless data sharing, and compatibility across different devices and platforms.
Looklet - Customer Support and Resources
Customer Support Options
24/7 Support
Dedicated Support Team
Training and Resources
Extensive Training
Innovation and Development
Ongoing Support and Partnership
Production Support
Dedicated Account Manager
Additional Tools and Features
Look Creator Software
Metadata Integration
Case Studies and Documentation
Looklet - Pros and Cons
Advantages of Looklet
Looklet offers several significant advantages for retailers and brands in the e-commerce fashion industry:Cost Efficiency
Looklet helps businesses save significantly on photo production costs. By eliminating the need for models, makeup, and retouching, it can reduce costs by 30% or more.Speed and Efficiency
The platform enables a fast turnaround, allowing users to export high-quality images in just a few minutes. It also supports 24/7 studio availability through its cloud-based infrastructure, enabling teams to work from anywhere.High-Quality Images
Looklet produces 28 megapixel images with predictable and controllable output, ensuring consistent and high-quality visuals. This includes the ability to capture multiple angles and display products on models of different sizes.Flexibility and Restyling
With Looklet, you can shoot garments once and then swap models, backgrounds, or styling without the need for reshoots. This feature of unlimited restyling saves time and resources.Enhanced Customer Experience
The “Shop the Look” feature allows retailers to present complementary products to customers directly on the product detail page, increasing conversion rates and customer lifetime value. Additionally, the virtual “Dressing Room” lets customers see how garments would look on them, boosting confidence and inspiring purchases.Data-Driven Insights
Looklet’s technology integrates metadata into images, enabling retailers to track and analyze consumer browsing and purchasing trends. This data helps in making informed buying decisions and optimizing inventory management.Personalization
The platform allows for personalized images based on consumer preferences and regional trends. This personalization can be achieved quickly, enhancing the customer’s browsing experience and increasing the likelihood of purchases.Disadvantages of Looklet
While Looklet offers numerous benefits, there are some potential drawbacks to consider:Limited Pricing Information
There is no publicly available pricing information for Looklet, which could make it difficult for potential users to assess the cost-benefit analysis without contacting the company directly.Dependence on Technology
The system relies heavily on AI, 3D rendering, and cloud-based infrastructure. Any technical issues or downtime could disrupt the image production process, although Looklet does offer 24/7 support.Learning Curve
Implementing a new technology like Looklet may require some training and adjustment for the team, especially if they are accustomed to traditional photo shoots and styling methods.Integration Requirements
To fully leverage Looklet’s features, especially the metadata and AI-driven insights, retailers may need to integrate the platform with their existing systems, which could require additional resources and technical support. Overall, Looklet’s advantages in cost savings, efficiency, and customer engagement make it a valuable tool for fashion retailers, but it is important to consider the potential need for training and integration when adopting this technology. Looklet - Comparison with Competitors
When Comparing Looklet to Competitors
When comparing Looklet to its competitors in the AI-driven shopping tools category, several unique features and alternatives stand out.
Unique Features of Looklet
Looklet is distinguished by its advanced image production and styling capabilities. Here are some key features:
- Metadata and Image Customization: Looklet allows brands to customize product image styling within the image itself using metadata. This metadata is derived from consumer browsing and purchasing trends, enabling personalized images for each consumer’s browsing experience.
- Shop the Look: Looklet’s “Shop the Look” feature presents complementary products to customers directly on the Product Detail Page (PDP), enhancing customer lifetime spending by suggesting relevant pairings based on predefined item metadata.
- Virtual Dressing Room: Looklet has launched a virtual “Dressing Room” that lets customers style and mix-and-match garments virtually, using high-quality and color-accurate imagery generated by AI and 3D systems. This feature aims to increase conversion rates and reduce return rates by providing a realistic try-on experience.
Competitors and Alternatives
Vue.ai
Vue.ai is a competitor that offers an AI and image recognition platform for apparel retailers. It provides intelligent retail automation, including product tagging, catalog management, and personalized recommendations. Unlike Looklet, Vue.ai focuses more on automated catalog management and less on virtual try-on and styling.
StyleScan
StyleScan offers AI-powered visualization technology for on-model image creation. It streamlines the process from pre-production to client-facing merchandising but does not have the same level of virtual try-on and metadata-driven personalization as Looklet.
Lalaland
Lalaland uses AI to create synthetic, photo-realistic human fashion models for e-commerce brands. It generates models of different ethnicities, ages, and sizes, but it does not offer the same level of interactive styling and virtual try-on as Looklet’s Dressing Room.
GardeRobo A.I.
GardeRobo A.I. provides an AI-powered personalization service for fashion e-commerce, allowing customers to browse outfit-completing apparel and shop celebrity looks. While it offers personalization, it lacks the advanced image production and virtual try-on features of Looklet.
Other Notable Tools
PhotoFlux AI
PhotoFlux AI is another tool that offers virtual try-on capabilities, but it is more focused on individual product try-ons rather than the comprehensive styling and pairing features offered by Looklet.
Summary
Looklet stands out with its comprehensive approach to image production, styling, and virtual try-on, making it a strong choice for fashion retailers looking to enhance customer engagement and conversion rates. While competitors like Vue.ai, StyleScan, and Lalaland offer valuable AI-driven solutions, they each have different focuses and do not match the breadth of features provided by Looklet.
Looklet - Frequently Asked Questions
Frequently Asked Questions about Looklet
Who is Looklet and what does it do?
Looklet is a technology company founded in 2009 by veterans in the fashion and advertising industries. It provides an AI-driven solution for e-commerce fashion image production, helping retailers create high-quality product images without the need for elaborate photoshoots or models. Looklet uses a combination of 3D and classic model photography to digitize models, garments, poses, and backgrounds for virtual styling.How does the Looklet solution work?
The process involves photographing fashion items one at a time on Looklet’s green mannequins, which come in various sizes including female Standard and Plus Size, Men’s, Kids, and Maternity. Additional images of ghost and fabric details are captured for consistency. After processing, retouching, and preparing the images, users can style and outfit the items on digital models using the Look Creator software.Can I provide external images for processing?
No, Looklet cannot process images from external setups. To ensure consistency, photo-realism, and high-quality output, images must be shot and processed in a controlled environment using Looklet’s equipment.Can I shoot shoes and accessories in the Looklet studio?
Yes, you can shoot shoes, bags, bracelets, necklaces, scarves, watches, and belts on-mannequin in the Looklet studio. These items are used as styling elements to enhance the product images.Do you use avatars or CGI models?
Looklet uses a combination of 3D and classic model photography where all assets, including models, garments, poses, and backgrounds, are created from real photos that have been digitized. The models used are real people who are photographed and then digitized for use in the final looks.Can I shoot one item and show it in multiple sizes?
No, it is not possible to show multiple sizes from a single item image. Each physical garment must be shot in the corresponding mannequin size to maintain photorealism and quality.How long does it take to implement the Looklet solution?
The onboarding process typically takes between 8-10 weeks from the moment the agreement is signed. During this period, Looklet assesses your site, discusses integration needs, and works closely with your team to meet network, logistics, and space requirements for the installation and training.What are the benefits of using Looklet?
Using Looklet can result in several benefits, including a 30% cost reduction in photo production, faster turnaround times (with images ready in as little as a few minutes), and increased studio productivity (allowing for the shooting of up to 120 items per day). It also offers unlimited restyling options without needing to reshoot garments.Can I integrate Looklet with my existing systems?
Yes, Looklet offers different out-of-the-box solutions and custom API integrations to connect with your systems. This allows for the pull of product data, push of event notifications, and export of final images alongside metadata.What are the options for using Looklet if I have low or high volumes of items?
For low volumes (less than 5,000 items per year), Looklet partners with third-party service providers who can manage your photo production needs. For higher volumes, you can install a Looklet studio in your premises and manage the styling and image production internally or with the help of Looklet’s styling team.What kind of support does Looklet offer?
Looklet provides 24/7 support options, including live representatives, email/help desk, and phone support. They also offer training to ensure a smooth onboarding process.