Adext AI - Detailed Review
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Adext AI - Detailed Review Contents
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Adext AI - Product Overview
Introduction to Adext AI
Adext AI is an innovative AI-powered campaign management software that specializes in optimizing digital marketing campaigns. Here’s a breakdown of its primary function, target audience, and key features:
Primary Function
Adext AI is built to maximize the return on investment (ROI) for digital marketing campaigns. It uses machine learning algorithms to analyze performance data and automatically adjust bidding strategies, targeting, and ad placements across multiple digital advertising channels, including Google Ads, Facebook, and Instagram.
Target Audience
Adext AI is ideal for businesses of all sizes, from small enterprises to large corporations, as well as advertising agencies. It is particularly useful for marketers who want to leverage artificial intelligence to improve their digital marketing efforts without needing extensive expertise in digital advertising.
Key Features
- Automated Campaign Optimization: Adext AI continuously monitors and fine-tunes campaigns to improve results, making it easy to launch and manage sophisticated marketing campaigns with minimal human intervention.
- Audience Optimization: The platform uses advanced algorithms to measure thousands of niches and determine the best audience for your ads. It can replicate campaigns in different audiences quickly and predict the best hours to convert.
- Real-Time Ad Spend Optimization: Adext AI performs daily budget updates and simulations to ensure the best cost per conversion. It can make up to 240 daily budget updates per ad and conduct 10,000 daily simulations per ad group.
- Multi-Channel Management: The software integrates with various advertising platforms, allowing it to optimize ad spend across Google, Facebook, and Instagram. It uses data from one platform to optimize ads on another, ensuring efficient use of the budget.
- Advanced Reporting and Analytics: Adext AI provides detailed reporting and analytics, enabling businesses to track key performance metrics and make data-driven decisions. It offers features like conversion tracking, ROI tracking, and advanced reporting.
- A/B Testing and Split Testing: The platform allows users to test its AI models with their data through A/B testing and split testing, ensuring that the AI is working effectively to achieve campaign goals.
- Flexible Bidding and Cross-Channel Insights: Adext AI offers flexible bidding options and provides cross-channel insights, helping businesses to optimize their ad spend and reach the right audience with the right message at the right time.
By leveraging these features, Adext AI helps businesses save time, enhance their digital marketing performance, and achieve better campaign results with minimal manual intervention.
Adext AI - User Interface and Experience
User Interface Overview
The user interface of Adext AI is crafted with a focus on ease of use, efficiency, and clarity, making it an intuitive tool for managing and optimizing digital advertising campaigns.Ease of Use
Adext AI boasts an easy-to-use interface that simplifies the process of AI optimization. The platform is designed to limit user choices to the correct ones, reducing the likelihood of errors and making it easier for users to redo or undo actions as needed.Quick Setup
- The setup process is quick, taking less than 10 minutes to connect your advertising accounts (such as Google or Facebook) and set up your smart campaign.
Interface Design
The interface is based on a combination of minimalism and clarity, ensuring that users can quickly become familiar with the platform. New features are designed to align with existing models that users are already accustomed to, making the learning curve relatively short.Customizable Metrics Dashboard
- The Customizable Metrics Dashboard is a key feature, allowing users to see which ads are performing well on specific KPIs, demographics, and devices. Users can also export dashboard reports in various formats easily and quickly.
Support and Guidance
Adext AI provides comprehensive support to guide users every step of the way. This includes live chat support with Adext specialists, personalized 24/7 support for enterprise clients, and a dedicated data scientist team for monitoring, reporting, and consultancy. Additionally, there is a full library of help articles, blog posts, and FAQs to address common questions and best practices.Automation and Efficiency
The platform automates repetitive tasks, such as audience optimization and ad spend management, allowing marketers to focus on strategic planning and creative development. This automation ensures campaigns run at peak efficiency, delivering the best possible results.User Experience
Overall, the user experience is enhanced by the platform’s ability to provide real-time analytics and actionable insights. This enables users to monitor campaign results, identify issues quickly, and make data-driven decisions to optimize their campaigns further.Time Savings and Improved Performance
- Users have reported significant time savings and improved campaign performance, with many praising the platform for its ability to increase conversion rates and boost ROI.
Conclusion
In summary, Adext AI’s user interface is streamlined for ease of use, with a clear and minimalist design that reduces errors and makes it easy for users to manage and optimize their digital advertising campaigns efficiently. Adext AI - Key Features and Functionality
Adext AI Overview
Adext AI is a sophisticated AI-driven tool aimed at optimizing digital advertising campaigns, particularly on platforms like Google, YouTube, Facebook, and Instagram. Here are the key features and how they function:Real-Time Ad Spend Optimization
Adext AI uses advanced machine learning algorithms to optimize ad spend in real-time. This involves automatically adjusting ad targeting and bidding strategies to maximize the effectiveness of ads, resulting in higher conversions and better ROI.Dynamic Audiences
Adext focuses on identifying and optimizing ads for “Dynamic Audiences,” which are defined by the interactions users have had with your products or websites. These audiences are constantly changing, and Adext’s AI ensures that the ads are optimized for the best-performing demographics within these dynamic groups.Multi-Phase Optimization Process
The optimization process is divided into two main phases:Phase 1: Explore AI
In this phase, Adext’s AI tool conducts a deep exploration to find the best-performing audiences. This phase helps in identifying the top demographics and audience segments that are most likely to convert.Phase 2: Amplify AI
After identifying the best-performing audiences, Amplify AI is activated to boost these audiences further. Here, you can choose a Key Performance Indicator (KPI) and a machine learning model to optimize your budget, results, and performance. The available models include Discovery, Jackpot, and Challenge, each tailored to different objectives.Automated Daily Simulations and Changes
Adext AI performs up to 10,000 daily simulations per hour for each Ad Group or Set, and it can make autonomous daily changes without human intervention. This automation saves time and ensures continuous optimization of ad campaigns.Comprehensive Data Analysis
Adext AI analyzes data from multiple sources such as Google Analytics, Facebook Ads, and AdWords, providing a comprehensive view of the performance of your digital advertising campaigns. This data analysis helps in generating insights that can be used to improve advertising performance.Customizable Dashboard
The platform offers a customizable dashboard that provides total control over your campaigns. You can view key insights, track KPIs, and manage your campaigns efficiently. The dashboard distinguishes between the “Original Ad Set” (OA) and the “Smart Ad Set” (SA), which is an optimized copy of your original ad set created by Adext AI.Budget and Campaign Management
Users can define a budget and an optimization period for their campaigns. Adext AI then manages the budget allocation and campaign performance, ensuring that the ads are optimized for the best possible results. It can handle up to 240 daily budget updates per ad.Machine Learning Models
Adext offers various machine learning models that can be applied to different campaign objectives. These models help in finding and boosting top-performing audiences quickly, ensuring faster conversions and better campaign performance.Integration and Scalability
Adext AI integrates seamlessly with existing advertising accounts on Google and Facebook. It is designed to scale with your business needs, ensuring that the quality of optimization remains high even as your campaigns grow.Performance Metrics and Reporting
The platform provides clear performance metrics, including conversion uplifts (up to 105% average conversion uplift) and other KPIs. Users can track these metrics in real-time and export reports to analyze campaign performance further. By leveraging these features, Adext AI helps businesses and agencies optimize their digital advertising campaigns efficiently, leading to higher ROI and better overall performance. Adext AI - Performance and Accuracy
Performance
Adext AI has demonstrated significant improvements in campaign performance for its users. Here are some notable achievements:Key Achievements
- Adext AI has reported a 30% to 50% increase in performance KPIs such as conversions, leads, sales, and cost per acquisition (CPA).
- The platform achieves an average conversion uplift of 105%, which is a substantial improvement in campaign efficiency.
- Adext AI manages campaigns 24/7, making autonomous daily changes to ad groups and budgets without human intervention, which helps in optimizing ad spend in real-time.
Accuracy
The accuracy of Adext AI is largely driven by its advanced machine learning algorithms and the vast amount of data it processes:Data Analysis
- Adext AI analyzes and predicts based on both historical data from the user’s campaigns and a large database of similar campaigns. This allows it to detect trends and make more accurate predictions.
- The platform performs 10,000 daily simulations per ad group, ensuring that the most profitable audiences are identified and targeted efficiently.
- Adext AI’s ability to optimize budgets across different platforms (e.g., Google and Facebook) helps in maximizing the return on ad spend by allocating resources to the most effective audiences.
Limitations and Areas for Improvement
While Adext AI offers impressive performance and accuracy, there are some limitations and potential areas for improvement:Identified Limitations
- Data Dependency: Like all AI systems, Adext AI relies heavily on high-quality data. Poor or biased data can lead to inaccurate predictions and suboptimal performance.
- Lack of Creativity: While Adext AI excels in data analysis and optimization, it lacks the creativity to generate innovative advertising campaigns or handle tasks that require nuanced decision-making outside its programming parameters.
- Ethical and Privacy Concerns: As with any AI system, there are ethical and privacy concerns related to data collection and usage. Ensuring transparent and secure data handling practices is crucial.
- User Experience: Some users have reported issues with account management and refunds, which can impact the overall user experience and satisfaction.
Human-AI Collaboration
To overcome some of the limitations, Adext AI emphasizes the importance of human-AI collaboration. By leveraging human creativity and emotional intelligence alongside AI’s data-driven capabilities, users can achieve more balanced and effective campaign management.Conclusion
In summary, Adext AI is a powerful tool for optimizing social media ad campaigns, offering significant improvements in performance and accuracy. However, it is essential to be aware of its limitations, particularly regarding data quality, creativity, and ethical considerations, to ensure the best possible outcomes. Adext AI - Pricing and Plans
Adext AI Pricing Plans
Adext AI offers a structured pricing plan to cater to various needs of advertisers and agencies, each with distinct features and limitations. Here’s a breakdown of the different tiers:
Starter Plan
- Monthly Fee: $99/month (or $199 billed annually, saving 83%)
- Ad Accounts: 1 Facebook or Google Ad Account
- Smart Campaigns: Unlimited
- Monthly Ad Spend: Up to $10,000 USD
- Support: Video Tutorials
- Features: Includes Adext License, AI Tools & Machine Learning models, and special features like real-time ad spend optimization and autonomous daily changes.
Venture Plan
- Monthly Fee: $299/month
- Ad Accounts: 2 Facebook or Google Ad Accounts
- Smart Campaigns: Unlimited
- Monthly Ad Spend: Up to $30,000 USD
- Support: Chat Support and Personalized Support
- Features: Similar to the Starter plan, with additional support options.
Core Plan
- Monthly Fee: $999/month
- Ad Accounts: Unlimited Facebook or Google Ad Accounts
- Smart Campaigns: Unlimited
- Monthly Ad Spend: Unlimited
- Support: Call Support (including 3 training hours & tutorials), Adext implementation driven by a specialist, and Personalized support
- Features: Includes all features from lower plans plus tracking validation, advertising tech assessment, and one-on-one Zoom meetings with e-commerce experts.
Enterprise Plan
- Pricing: Custom pricing
- Ad Accounts: Unlimited Facebook or Google Ad Accounts
- Smart Campaigns: Unlimited
- Monthly Ad Spend: Unlimited
- Support: Comprehensive support including tracking validation, advertising tech assessment, one-on-one Zoom meetings with e-commerce experts, and personalized support.
- Features: This plan is for those who want the best AI-powered Ad Tech along with an elite team to enhance their business. It includes exclusive features and multi-user access.
Additional Notes
- Payment Method: Adext only accepts credit card payments at the moment.
- Cancellation: You can cancel your subscription at any time by following the cancellation procedure.
- Free Consultancy: Adext offers a free digital marketing consultancy to help users get started.
There are no free plans available, but the Starter plan is designed for those just beginning their digital marketing journey, making it a more accessible entry point.
Adext AI - Integration and Compatibility
Adext AI Integration Overview
Adext AI integrates seamlessly with several key platforms and tools, making it a versatile and compatible solution for digital marketers.Platform Compatibility
Adext AI is compatible with major advertising platforms, including Google Ads, YouTube Ads, Facebook Ads, and Instagram Ads. This allows users to manage and optimize their ad campaigns across these platforms using a single interface.Account Integration
Users can connect their Google and Facebook advertising accounts directly to Adext AI. This integration enables the platform to access and manage ad campaigns, optimize budgets, and automate tasks without the need for manual intervention.Compatibility with Other Tools
Adext AI is also compatible with various data management and customer relationship management (CRM) systems. It supports integration with Data Management Platforms (DMP), Demand-Side Platforms (DSP), and CRM systems, which helps in comprehensive data analysis and customer targeting.Device and OS Compatibility
The platform is accessible via multiple devices and operating systems, including Mac, Windows, iOS, and Android. This ensures that users can manage their ad campaigns from any device, providing flexibility and convenience.Multi-Channel Insights
Adext AI offers cross-channel insights, allowing users to manage and optimize campaigns across different advertising channels. This feature helps in achieving a unified view of campaign performance and making informed decisions based on data from multiple sources.Advanced Reporting and Analytics
The platform provides advanced reporting and forecasting capabilities, which are compatible with various data formats. Users can export reports in different formats, making it easy to analyze and share campaign performance data.Conclusion
In summary, Adext AI is highly compatible with a range of platforms, tools, and devices, making it a comprehensive solution for managing and optimizing digital ad campaigns efficiently. Adext AI - Customer Support and Resources
Customer Support Options
Adext AI offers a comprehensive range of customer support options and additional resources to ensure users can effectively utilize their AI-driven advertising platform.Live Chat Support
Adext AI provides live chat support, where users can interact with Adext specialists in real-time. This is particularly beneficial for immediate assistance with any issues or questions that arise during the use of the platform.24/7 Personalized Support for Enterprise Clients
For enterprise clients, Adext AI offers 24/7 personalized support. This includes a dedicated data scientist team that provides personalized monitoring, reporting, and consultancy. This level of support ensures that enterprise clients receive continuous and specialized assistance to optimize their campaigns.Help Articles and Blog Posts
Adext AI maintains a full library of help articles on its helpdesk, along with a wide range of blog posts. These resources answer frequently asked questions, offer tips, and explain best practices, helping users to make the most out of the platform.Customizable Metrics Dashboard
The platform features a Customizable Metrics Dashboard that allows users to see which ads are performing well based on various KPIs, demographics, and devices. Users can also generate and export dashboard reports in different formats, making it easier to analyze and share data.Automated and Intelligent Campaign Management
While not directly a support feature, Adext AI’s automated campaign management tools, such as the Discovery, Jackpot, and Challenge models, help users optimize their campaigns efficiently. These models automate tasks like audience optimization and budget allocation, reducing the need for manual intervention and potential errors.Additional Resources
Adext AI also provides advanced reporting and forecasting, analytics and ROI tracking, and other features that help users manage and optimize their campaigns effectively. These resources are integral to ensuring that users can make informed decisions and achieve better advertising results.Conclusion
By combining these support options and resources, Adext AI ensures that its users have the tools and assistance they need to succeed in their digital advertising efforts. Adext AI - Pros and Cons
Advantages of Adext AI
Adext AI offers several significant advantages for businesses looking to optimize their digital marketing campaigns:Automation and Efficiency
Adext AI automates the ad optimization process, saving time and resources. It runs thousands of daily simulations to identify and optimize the most profitable audience segments, allowing businesses to focus on other critical tasks.Improved ROI and Performance
The platform is known for increasing return on ad spend (ROAS) and boosting conversion rates. Many users have reported significant improvements in key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), and cost per thousand impressions (CPM).Real-Time Optimization
Adext AI makes autonomous daily changes to ad groups without human intervention, ensuring real-time optimization and maximizing the effectiveness of ad campaigns.Audience Optimization
The platform uses machine learning to predict which micro-audiences within a target audience will perform better, leading to more efficient and effective ad targeting.User-Friendly Interface
Despite some minor issues, many users find the Adext platform easy to use, with a customizable dashboard that provides total campaign control. It simplifies the process of selecting ad groups, defining budgets, and adjusting campaign settings.Support and Resolution
Adext AI provides quick support, with some users reporting prompt responses to support tickets and resolution of interface-related issues.Disadvantages of Adext AI
While Adext AI offers several benefits, there are also some notable drawbacks:Cancellation and Refund Issues
Several users have reported difficulties with the cancellation process and a lack of refunds, even when services were not used or did not meet expectations.Complexity in Reports
Some users find the reports generated by Adext AI complex and difficult to understand, suggesting a need for simplification to key performance indicators (KPIs).No Real-Time Data
There have been complaints about a delay in the data displayed on the dashboard, which can hinder real-time decision-making.Budget Management Concerns
A few users have experienced issues with budget management, such as unexpected increases in ad spend without corresponding results, leading to dissatisfaction.Limited User Friendliness for All
While many find the platform user-friendly, some users have noted that it requires knowledge about campaign testing and tracking, making it less accessible to those without this expertise.Variable Results
Not all users have seen positive results, with some reporting increased advertising costs without significant improvements in performance metrics. By considering these points, businesses can make a more informed decision about whether Adext AI aligns with their digital marketing needs and expectations. Adext AI - Comparison with Competitors
When comparing Adext AI with other AI-driven social media tools, several key features and alternatives stand out.
Unique Features of Adext AI
- Advanced Optimization: Adext AI uses machine learning to optimize ad spend efficiently across platforms like Google Ads, Facebook, YouTube, and Instagram. It predicts which micro-audience within the target demographic will perform best at any given hour, leading to significant improvements in conversion rates, leads, sales, and cost per acquisition (CPA).
- Automated Campaign Management: The platform automates the entire advertising process, from initial setup to ongoing optimization, reducing the need for manual intervention and allowing marketing teams to focus on strategy and creative aspects.
- Cross-Platform Integration: Adext AI integrates seamlessly with major advertising platforms, enabling users to manage their campaigns across multiple channels from a single interface.
Alternatives and Comparisons
Adzooma
- Similarities: Adzooma also uses AI and machine learning for PPC campaign optimization, offering features like automated campaign management and performance tracking. It supports Google, Microsoft Advertising, and Facebook Ads.
- Differences: Adzooma focuses more on PPC campaign management and provides tools to scan for improvement opportunities, which can be acted upon with a single click.
Semrush
- Similarities: Semrush offers AI-driven tools for optimizing online visibility and marketing content. It helps in discovering growth opportunities and measuring results accurately.
- Differences: Semrush is more comprehensive, covering SEO, content creation, and competitor analysis, but it is not specifically focused on social media ad optimization like Adext AI.
Marin Software
- Similarities: Marin Software provides a unified platform for search, social, and eCommerce advertising, similar to Adext AI’s multi-platform support.
- Differences: Marin Software is more geared towards managing large-scale advertising campaigns across search, social, and eCommerce, whereas Adext AI is specialized in optimizing social media ad campaigns.
Smartly
- Similarities: Smartly is another AI-driven platform that automates social media advertising, aiming to optimize ad spend and improve performance.
- Differences: Smartly is often highlighted as a more user-friendly alternative with a focus on simplicity and ease of use, whereas Adext AI is known for its advanced machine learning models and detailed performance analytics.
Hootsuite and Sprout Social
- Similarities: Both Hootsuite and Sprout Social are social media management platforms that incorporate AI for scheduling, monitoring, and analyzing social media activities. They offer automated posting and performance analytics.
- Differences: While these platforms are more focused on overall social media management, including content creation and engagement, Adext AI is specifically tailored for optimizing social media ad campaigns.
Conclusion
Adext AI stands out with its advanced machine learning algorithms and automated campaign management, making it a strong choice for businesses looking to optimize their social media advertising. However, depending on your specific needs, alternatives like Adzooma, Semrush, Marin Software, and Smartly offer different strengths and focuses that might be more suitable for your marketing strategy.
Adext AI - Frequently Asked Questions
What does Adext AI do?
Adext AI is an AI-powered advertising platform that helps businesses optimize their ad campaigns on Facebook, Google, YouTube, and Instagram. It uses machine learning algorithms to automate and optimize various aspects of campaign management, including audience targeting, bidding, and creative optimization.
How does Adext AI optimize ad campaigns?
Adext AI optimizes ad campaigns through several key features:
- Automated audience targeting: It analyzes vast amounts of data to identify the most relevant audience segments and adjusts targeting options in real-time.
- Dynamic creative optimization: The AI adjusts ad elements like images, headlines, and call-to-action buttons to maximize engagement and conversion.
- Predictive analytics: It forecasts campaign performance and provides data-driven recommendations to improve results.
What are the pricing plans for Adext AI?
Adext AI offers several pricing plans:
- Starter: $99/month, includes 1 Facebook or Google Ad account, unlimited smart campaigns, and support.
- Venture: $299/month, includes 2 Facebook or Google Ad accounts, unlimited smart campaigns, and higher ad spend limits.
- Core: $999/month, includes unlimited Facebook and Google Ad accounts, unlimited smart campaigns, and personalized support.
- Enterprise: Custom pricing, includes unlimited ad accounts, exclusive features, and one-on-one support with experts.
How does Adext AI charge its users?
Adext AI charges a monthly app fee based on the selected plan. Additionally, at the end of each month, it calculates the ad spend made through Adext and charges a percentage based on the chosen plan.
What is the ‘Explore’ phase in Adext AI?
The ‘Explore’ phase is where the AI finds the best demographics for your ads by assigning budgets according to their performance. This phase focuses on identifying the best-performing audiences rather than immediately improving KPIs.
What is the ‘Amplify’ phase in Adext AI?
In the ‘Amplify’ phase, the AI boosts the best-performing audiences identified in the ‘Explore’ phase. Users can choose a KPI and a machine learning model to optimize their budget and achieve the best results.
Who is the target audience for Adext AI?
Adext AI’s target audience is primarily professionals aged 25-44, with a slight preference towards males, who are involved in marketing and technology roles. These users are typically from households with medium to high income levels and have a university-level education.
What are the key strengths and weaknesses of Adext AI?
Strengths: AI-powered optimization for ad campaigns, focus on data-driven insights and ROI, scalable platform for businesses of all sizes.
Weaknesses: Reliance on the effectiveness of algorithms, dependence on third-party platforms like Google and Facebook, potential challenges in proving ROI for all clients.
How does Adext AI support its users?
Adext AI offers various support options depending on the pricing plan, including video tutorials, chat support, call support, and one-on-one meetings with experts for the higher-tier plans.
Can Adext AI be used for both small and large businesses?
Yes, Adext AI is designed to be scalable and can be used by businesses of all sizes. It is particularly beneficial for small businesses that may have difficulty reaching specific target audiences with traditional ad methods.
Adext AI - Conclusion and Recommendation
Final Assessment of Adext AI
Adext AI is a sophisticated AI-driven platform that specializes in optimizing ad campaigns across multiple channels, including Google, Facebook, and more. Here’s a comprehensive overview of its benefits, target users, and overall recommendation.Key Benefits
- Automated Ad Optimization: Adext AI uses machine learning algorithms to optimize ad campaigns in real-time, making autonomous daily changes to ad groups without human intervention. This results in significant improvements, such as an average conversion uplift of 105% and daily budget updates of up to 240 per ad.
- Predictive Analytics: The platform employs predictive analytics to forecast ad performance and provide insights into audience behavior and preferences. This helps in identifying areas for improvement and making data-driven decisions.
- Multi-Channel Optimization: Adext AI can optimize ads across various channels, ensuring that your target audience is reached wherever they are online. This multi-channel approach maximizes the impact of your marketing spend.
- User-Friendly Interface: Despite its advanced capabilities, the platform is user-friendly and accessible to marketers of all experience levels. It provides clear and actionable insights, making it easier to achieve better campaign results with minimal effort.
Who Would Benefit Most
Adext AI is particularly beneficial for several types of users:- Advertisers: Those looking to optimize their ad spend and improve the return on investment (ROI) will find Adext AI highly valuable. It helps in identifying the best performing audiences and allocating budgets accordingly.
- Agencies: Marketing agencies can leverage Adext AI to manage multiple client campaigns efficiently. The platform’s ability to handle unlimited smart campaigns and ad accounts makes it an excellent solution for agencies.
- Growing Businesses: Companies that are expanding and need to scale their ad campaigns will appreciate Adext AI’s scalability. It adapts to changing advertising needs and helps maintain consistent performance levels.
Pricing and Plans
Adext AI offers various pricing plans to cater to different needs:- Core Plan: Suitable for growing businesses, this plan includes unlimited Facebook or Google ad accounts, unlimited smart campaigns, and personalized support. It is priced at $299 per month when billed annually.
- Venture Plan: This plan is for those ready to optimize their ad campaigns and includes up to $30,000 in monthly ad spend through Adext. It is priced at $99 per month when billed annually.
- Enterprise Plan: Custom pricing is available for enterprises that require the best AI-powered ad tech along with elite team support. This plan includes exclusive features, multi-user access, and unlimited monthly ad spend.