Brand24 - Detailed Review
Social Media Tools
Brand24 - Detailed Review Contents
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Brand24 - Product Overview
Introduction to Brand24
Brand24 is a comprehensive social media monitoring and analytics platform that leverages AI to help businesses manage their online presence effectively. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Brand24 is primarily used for social media monitoring, allowing businesses to track online conversations about their brand, products, services, and competitors in real-time. This tool helps in gathering valuable insights from various online sources, including social media platforms, news stories, videos, podcasts, and forums.Target Audience
The target audience for Brand24 includes social media managers, marketing teams, and businesses of all sizes that need to monitor and analyze their online presence. It is particularly useful for those looking to manage their brand reputation, track competitor activity, identify influencers, and optimize their marketing strategies.Key Features
Real-Time Monitoring
Brand24 provides real-time monitoring of online conversations, enabling immediate insights into sentiment and reach. This feature is crucial for managing crises and responding promptly to customer feedback.Advanced Sentiment Analysis
The platform uses AI to perform advanced sentiment analysis, categorizing mentions as positive, negative, or neutral. It also identifies specific emotions such as joy, sadness, anger, and fear, providing a deeper understanding of the audience’s feelings.Natural Language Processing (NLP)
Brand24 leverages NLP to understand human language beyond simple keyword matching, ensuring more accurate and meaningful insights from online conversations.Competitor Analysis and Benchmarking
The tool allows businesses to monitor their competitors’ social mentions, sentiments, and share of voice, helping them stay competitive and make informed decisions.Influencer Identification
Brand24 identifies influential voices within social media conversations, aiding in the discovery of potential brand ambassadors and collaborators.Campaign Tracking and Analytics
The platform tracks the performance of marketing campaigns, providing analytics on key metrics such as reach, engagement, and sentiment. This helps in assessing the effectiveness of marketing efforts and planning future actions.Audience Insights
Brand24 helps businesses identify and engage with their target audience by analyzing preferences, needs, and sentiments. This insights-driven approach enables the creation of impactful messaging and meaningful connections with customers.Multi-Channel Monitoring
The tool monitors mentions across various platforms, including social media, news stories, videos, podcasts, and forums, providing a comprehensive view of online discussions. By offering these features, Brand24 serves as a holistic tool for social media management, helping businesses to manage their online presence, engage with their audience, and make data-driven decisions. Brand24 - User Interface and Experience
User Interface Overview
The user interface of Brand24 is highly praised for its ease of use and intuitive design, making it accessible to a wide range of users, including those without extensive technical knowledge.Ease of Use
Brand24 is designed with simplicity in mind. Users can easily set up the platform by typing in the keywords they want to monitor, and the interface guides them through the process with embedded hints, instructions, and feature explanations. This ensures that even new users can quickly start monitoring their brand mentions and social media presence without feeling overwhelmed.User-Friendly Interface
The interface is remarkably clean and easy to navigate. The platform provides a seamless experience, allowing users to find the information they need quickly. The layout is well-organized, making it simple to locate and analyze data from various social media channels, blogs, news sites, and other online sources.Real-Time Tracking and Alerts
Brand24 offers real-time tracking features, providing up-to-the-minute insights into social media mentions and discussions. Users can set up custom feeds and alerts to receive notifications about relevant media mentions, ensuring they stay informed and can respond promptly to any critical mentions.Customization and Reporting
The platform allows for significant customization. Users can build custom reports, export data in various formats (such as .xls, .csv, or .pdf), and create dashboards for quick visualizations of media coverage and analytics. These features enable users to tailor the data to their specific needs and share it easily with clients or stakeholders.Sentiment Analysis and Data Management
Brand24 includes advanced features like sentiment analysis, which accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. The platform also offers advanced data filtering capabilities, allowing users to drill down, sort, filter, aggregate, and group social listening data effectively.Customer Support
The overall user experience is further enhanced by Brand24’s stellar customer support. The platform offers webinars, account setup assistance, chat support, email support, product training, and a comprehensive help center. This ensures that users can get help whenever they need it, making the experience even more user-friendly.Conclusion
In summary, Brand24’s user interface is characterized by its ease of use, intuitive design, and the ability to provide real-time insights and customizable reports. These features, combined with excellent customer support, make it a highly effective and user-friendly tool for social media monitoring and analytics. Brand24 - Key Features and Functionality
Brand24 Overview
Brand24 is a comprehensive social media monitoring and analytics tool that heavily integrates AI to provide insightful and actionable data. Here are the main features and how they work:
Reports & Dashboards
- Report Customizability: Users can manipulate and dig deeper into the data provided, allowing for flexible reporting.
- Report Exporting: Reports can be exported in various formats such as .xls, .csv, or .pdf, making it easy to share data with stakeholders.
- Dashboards: Provides visualizations of relevant media coverage and analytics, enabling quick and clear insights into brand performance.
Social Analytics
- Competitor Analysis: Gathers and compares social data from competitors to benchmark progress and track competition.
- Follower Analysis: Analyzes follower information such as demographics, location, and interests, helping to understand the audience better.
- Post Performance: Tracks engagement metrics (views, likes, favorites, retweets, comments) to identify which content types resonate best with the target audience.
- Attribution: Ties social activity to business results like leads, conversions, and sales, providing a clear picture of social media’s impact on business.
Media Channels
- Online Media: Monitors online media including blogs, websites, and social media platforms to track brand mentions and relevant conversations.
Geographic Coverage
- Local, National, and International Media: Monitors media channels at local, national, and international levels, ensuring comprehensive coverage of brand mentions.
Reporting
- Keyword Targeting: Allows users to search media channels for specific keywords, brand mentions, or topics, helping to focus on relevant data.
- Custom Feeds and Alerts: Enables users to create custom feeds and receive real-time alerts for relevant media mentions, keeping them informed and up-to-date.
- Custom Reports: Users can build custom reports that can be shared with clients and stakeholders, facilitating clear communication of brand performance.
Monitoring & Listening
- Social Measurement: Measures campaigns, brands, and products using quantitative metrics like conversation volume and share of voice.
- Influencer Identification: Identifies influencers who are talking about the brand and their influence over social communities.
- Brand Monitoring: Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about the brand or product.
- Keyword Tracking: Tracks multiple keywords, topics, or hashtags, allowing users to monitor a wide range of terms.
AI Insights and Analytics
- AI-powered Reports: These reports are generated by advanced algorithms and provide valuable insights into metrics such as reach, mentions, and sentiment. They automatically link mentions with relevant metrics, saving time and resources that would be spent on manual analysis.
- Sentiment Analysis: Uses AI to determine whether mentions of the brand are positive, negative, or neutral. It also detects specific emotions like admiration, anger, disgust, fear, joy, or sadness.
- Topic Analysis: Identifies key trends and common themes in the data, analyzing each topic by reach, mentions, sentiment, and share of voice.
- Intent Analysis: Understands the intent behind mentions, categorizing them as promotional, informational, entertaining, or other types.
- Anomaly Detector: Identifies unusual spikes or drops in the number of mentions, helping users to quickly address potential issues or capitalize on emerging trends.
Data Management & Analysis
- Social Reporting: Provides access to custom reports and dashboards to measure social activity and engagement opportunities. Users can export data and graphs into various formats.
- Alerts and Notifications: Self-monitors important metrics and sends notifications to users, ensuring they stay informed about critical changes.
- Advanced Data Filtering: Offers advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
AI Integration
- AI Assistant: Acts as a smarter alternative to ChatGPT, equipped with data from monitoring projects. Users can ask the AI Brand Assistant about anything related to their brand’s performance and receive insightful answers.
- Generative AI: Uses advanced algorithms to create content or predictions based on data analysis, turning raw data into actionable insights and text summaries.
These features collectively enable businesses to monitor their brand reputation, analyze social media performance, and make informed strategic decisions without the need for extensive manual data analysis.
Brand24 - Performance and Accuracy
Performance of Brand24
Brand24 is highly regarded for its performance in social media monitoring and analytics, particularly in several key areas:Accuracy in Keyword Tracking
Brand24 is praised for its precise keyword tracking, providing highly accurate mentions relevant to specified keywords. It allows users to exclude specific keywords, ensuring focused and relevant results.Real-Time Tracking and Sentiment Analysis
The platform offers real-time tracking of social media mentions and discussions, along with accurate sentiment analysis. This feature helps users understand the overall tone of conversations related to their brand.Social Media Analytics
Brand24 provides comprehensive social media analytics, including metrics on social media reach, volume of mentions, engagement, and influence. It tracks conversations about businesses, profiles, hashtags, and marketing campaigns across platforms like Twitter, Facebook, Instagram, and YouTube.User-Friendly Interface
The interface is intuitive and easy to use, making it simple for users to set up and customize their monitoring preferences. This user-friendliness is a significant strength of the platform.Share of Voice Measurement
Brand24’s ability to measure Share of Voice is instrumental in evaluating a brand’s presence and impact within the industry landscape. This feature helps in comparing the brand’s performance against competitors.Limitations and Areas for Improvement
Performance Issues
Occasionally, the software can be sluggish, and there may be delays when deleting mentions and updating the count of mentions. These performance issues, although minor, can affect the overall user experience.Data Retention
Brand24 stores collected mentions for only about a year, which can be a limitation for users who need to save historical data for longer periods.Feature Restrictions on Lower Plans
The lower pricing tiers (Individual and Team plans) do not offer real-time updates, which can be a significant drawback for small businesses that cannot afford the higher-tier plans.Limited Functionality Beyond Social Listening
Brand24 is not an all-in-one tool; it lacks features such as publishing, scheduling, or comment management. Users may need to use it alongside other tools for a complete social media management solution.Improvements Needed in Specific Features
Users have suggested improvements such as the ability to mute specific authors on Instagram (rather than the entire site), enhancements to the “Excluded Keywords” interface, and improvements to the influencers section. Overall, Brand24 is a strong tool for social media listening and analytics, offering high accuracy and real-time insights. However, it has some limitations, particularly in terms of performance, data retention, and the scope of its features. Brand24 - Pricing and Plans
Brand24 Pricing Plans
Brand24, a social media monitoring and analytics tool, offers a clear and structured pricing plan to cater to various user needs. Here’s a breakdown of their pricing tiers and the features associated with each:
Individual Plan
Cost
$49 per month if billed yearly (higher if billed monthly).
Features
- Monitor up to 2,000 mentions per month.
- Track up to 3 keywords.
- Data updated every 12 hours.
- Access to core features and sources (Facebook, Instagram, Twitter, News, Blogs, and Forums).
- Basic analytics and reporting tools.
- Limited to 1 user.
Team Plan
Cost
$99 per month if billed yearly (higher if billed monthly).
Features
- Monitor up to 5,000 mentions per month.
- Track up to 7 keywords.
- Data updated hourly.
- Unlimited users.
- Additional sources include Medium, Quora, YouTube, and TikTok.
- Premium features such as reach tracking, trending hashtags, most-shareable links, and context word cloud.
Pro Plan
Cost
$149 per month if billed yearly (higher if billed monthly).
Features
- Monitor up to 25,000 mentions per month.
- Track up to 12 keywords.
- Real-time data updates.
- All sources from the Team plan plus Twitch, online reviews, and newsletters.
- Additional features include AI-powered sentiment analysis, influencer discovery, Presence Score metrics, white-label reports, and Slack integration.
Enterprise Plan
Cost
$249 per month if billed yearly (higher if billed monthly).
Features
- Monitor up to 100,000 mentions per month.
- Track up to 25 keywords.
- Real-time data updates.
- All features from the Pro plan plus podcast monitoring.
- Suitable for large businesses and enterprises.
Free Trial
Brand24 offers a 14-day free trial with no credit card required. This allows users to test the tool and see if it meets their needs before committing to a plan.
Each plan is designed to accommodate different levels of usage and business needs, ensuring that users can select the option that best fits their requirements.
Brand24 - Integration and Compatibility
Brand24 Overview
Brand24, an AI-driven social listening and media monitoring tool, offers several integration options and compatibility features that make it versatile and useful for various business needs.Integrations
Brand24 integrates with a variety of platforms to enhance its functionality and streamline workflows. Here are some of the key integrations:Slack
This integration allows users to receive real-time notifications and updates directly within their Slack channels, making it easier to stay informed about brand mentions and other relevant data.Telegram
Brand24 can integrate with Telegram, enabling users to receive messages and updates through this secure and encrypted messaging app.Social Media Platforms
Brand24 supports integrations with major social media platforms such as Instagram, Facebook, Twitter (now X), and YouTube. This allows for comprehensive social media analytics and real-time monitoring across these platforms.Other Tools
While the list of integrations is not extensive, Brand24 also mentions compatibility with tools like Trackdesk and Meta for Business, although some users have reported technical issues with these integrations.Compatibility Across Devices
Brand24 is designed to be accessible across various devices, ensuring that users can monitor and manage their brand’s online presence from anywhere:Mobile Devices
Brand24 supports Android, iPad, and iPhone devices, allowing users to stay updated on the go.Compatibility with CRM Systems
Although Brand24 does not have a native API, it can still be integrated with popular CRM systems through third-party services like Zapier. This facilitates the transfer of essential data from Brand24 into CRM systems, simplifying sales and marketing alignment.Real-Time Monitoring and Alerts
Brand24 provides real-time monitoring and alerts, which can be integrated into various platforms. This feature ensures that users receive immediate notifications about brand mentions, sentiment changes, and other critical metrics, helping them respond promptly to online conversations.Conclusion
In summary, Brand24 offers a range of integrations and compatibility options that make it a flexible and effective tool for social listening and media monitoring. However, it is important to note that Brand24 does not have a native API, which might limit some integration possibilities. Brand24 - Customer Support and Resources
Customer Support
Brand24 offers multiple channels for customer support to address your queries and issues promptly:Direct Support
You can reach out to their customer support team for help with technical difficulties, product features, or any other questions you might have. This support is often provided by the customer support team, and in some cases, even the CEO or CRO may be involved to ensure your issues are handled efficiently.Private Messages
For sensitive issues that cannot be resolved in public, you can be directed to private messages to maintain confidentiality and resolve the issue away from the public eye.Additional Resources
To help you maximize the use of Brand24, several resources are available:AI Brand Assistant
This feature provides ready-to-use insights generated by advanced algorithms. You can ask the AI Brand Assistant for insights, trend analysis, and strategic recommendations, making it easier to analyze data and make informed decisions.Real-Time Media Monitoring
Brand24 tracks and analyzes mentions across various online sources, including social media, news, blogs, and more. This real-time monitoring helps you stay updated on conversations about your brand, competitors, and industry trends.Sentiment Analysis
The tool allows you to segment mentions as positive, negative, or neutral, helping you prioritize engagement and understand audience perception. This feature is crucial for managing brand reputation and responding to customer feedback effectively.Anomaly Detector
This feature identifies unusual spikes or drops in the number of mentions, enabling you to quickly address potential issues or capitalize on emerging trends.Detailed Reporting
Brand24 allows you to generate personalized reports to demonstrate the value of your efforts to stakeholders. You can track the reach and sentiment of media coverage, measure campaign results, and monitor sentiment changes.Guides and Articles
The Brand24 blog provides various articles and guides on how to improve customer service, handle negative comments, and optimize your social media strategies. These resources offer practical tips and insights to enhance your customer service and brand management. By leveraging these support options and resources, you can ensure that you are well-equipped to manage your brand’s online presence and provide excellent customer service. Brand24 - Pros and Cons
Pros of Brand24
Comprehensive Social Media Monitoring
Brand24 is highly effective in monitoring mentions of your brand across a wide range of media channels, including social media, blogs, news sites, forums, review sites, online marketplaces, and even podcasts. This multi-platform monitoring ensures you stay well-informed about all potential content sources.Real-Time Tracking and Alerts
The platform offers real-time tracking of social media mentions and discussions, providing immediate insights into conversations related to your brand. Customizable alerts keep you informed about changes in discussion volume, helping you respond promptly to online conversations.Deep Insights and Analytics
Brand24 provides deep insights into the quality and quantity of your mentions, including metrics like Presence Score. It also offers features such as sentiment analysis, which categorizes mentions as positive, negative, or neutral, and influencer identification, which helps pinpoint key industry influencers.User-Friendly Interface
The platform is known for its clean and intuitive user interface, making it easy for users to set up and customize their monitoring preferences without a significant learning curve.Customizable Reports and Dashboards
Brand24 allows users to build custom reports and dashboards, which can be shared with clients and stakeholders. The platform also supports report exporting in various formats like .xls, .csv, or .pdf.Efficient Time Management
By automating the process of collecting mentions, Brand24 significantly reduces the time needed for manual monitoring, allowing users to optimize their time spent on social listening.Cons of Brand24
Cost and Pricing Tiers
One of the significant drawbacks is the cost, particularly for small businesses or solopreneurs. Real-time monitoring is only available on the Pro or Enterprise plans, which can be pricey.Limited Functionality Beyond Social Listening
Brand24 is specialized in social media listening and does not offer features for content creation, publishing, scheduling, or comment management. Users may need to use it alongside other tools for a complete social media management solution.Data Retention
The platform stores collected mentions for only about a year, which can be a limitation for users who need to save historical data for longer periods.Occasional Performance Issues
Some users have reported occasional sluggish performance and delays in updating the track of mentions. Additionally, results can sometimes be spammy or inaccurate.No Discounts
Users have suggested that the platform could offer discounts more frequently, which would make it more accessible to a wider range of users. Overall, Brand24 is a powerful tool for social media monitoring and analytics, but it comes with some limitations, particularly in terms of cost and the scope of its features. Brand24 - Comparison with Competitors
Comparison of Social Media Monitoring Tools
Brand24
- Comprehensive Monitoring: Brand24 tracks mentions across a wide range of platforms, including Twitter, YouTube, Facebook, Instagram, Reddit, TikTok, Twitch, websites, blogs, review sites (like Yelp and TripAdvisor), podcasts, forums, news sites, and newsletters.
- Affordability: It is significantly more budget-friendly compared to some of its competitors, with pricing plans starting at $49/month for the Personal Plus plan and going up to $249/month for the Professional Max plan.
- Sentiment Analysis and Social Measurements: Brand24 offers sentiment analysis to gauge the tone of mentions (positive, negative, or neutral) and measures campaign performance through metrics like conversation volume, reach, engagement, and brand share of voice.
- Influencer Identification: It helps in identifying and contacting influencers, as well as measuring the effectiveness of influencer marketing campaigns.
- Alerting System: Brand24 provides advanced alerting options, including email and push notifications for important mentions or changes.
Talkwalker
- Enterprise Focus: Talkwalker is more geared towards large enterprises and agencies, with a higher price point (starting at $9,600/year for the Basic plan).
- Global Coverage: It monitors conversations in 187 languages and tracks mentions across social media, news websites, blogs, and other media outlets.
- Integration Capabilities: Talkwalker can integrate data from support tickets and customer surveys, making it useful for comprehensive customer data analysis.
- Pricing: The pricing is custom and requires a request for a quote, indicating it is more expensive than Brand24.
Brandwatch
- Comprehensive Analytics: Brandwatch offers detailed analytics but differs in the granularity and focus areas compared to Brand24. It is strong in customer research, competitor benchmarks, and influencer marketing.
- Unified Inbox: Brandwatch allows users to respond to messages across all social media platforms through a unified inbox.
- Media Coverage: It scans for brand mentions across various media outlets, including video and streaming sites, news outlets, and blogs.
Sprout Social
- Social Media Management: Sprout Social is more focused on managing social media accounts, scheduling posts, and analyzing performance. It is particularly useful for SaaS companies with mobile apps and offers extensive capabilities for social media publishing, analytics, and engagement.
- Dashboards and Metrics: It provides detailed dashboards and metrics to track company interactions with followers on social media.
Meltwater
- Image Analysis: Meltwater stands out with its ability to analyze images, identifying text, logos, celebrities, faces displaying emotion, and objects. This feature is unique compared to Brand24.
- Media Monitoring: It monitors branded keywords, tracks news outlets, and connects with influencers. Meltwater also allows scheduling posts on social media accounts.
Key Differences and Alternatives
- Cost and Accessibility: Brand24 is more affordable and accessible to businesses of all sizes, while Talkwalker and Brandwatch are more suited for larger enterprises due to their higher pricing.
- Feature Set: While all tools offer social media monitoring and analytics, Brand24 tracks a broader range of platforms, including podcasts and review sites. Talkwalker excels in global coverage and language support, and Brandwatch is strong in unified inbox management and comprehensive analytics.
- Unique Features: Brand24’s alerting system and broader platform coverage make it a strong alternative. Meltwater’s image analysis is a unique feature not found in Brand24 or other competitors.
Conclusion
In summary, Brand24 is a powerful and affordable social listening tool that is suitable for businesses of all sizes. Its comprehensive monitoring capabilities, sentiment analysis, and influencer identification features make it a strong contender in the market. However, depending on specific needs such as enterprise-level support, image analysis, or unified inbox management, alternatives like Talkwalker, Brandwatch, or Meltwater might be more appropriate.
Brand24 - Frequently Asked Questions
Frequently Asked Questions about Brand24
What are the key features of Brand24?
Brand24 offers a wide range of features to help you monitor and manage your online presence. Key features include:- Social Analytics: Competitor analysis, follower analysis, post performance, and attribution.
- Media Channels: Monitoring of online media such as blogs, websites, social media, review sites, online marketplaces, forums, and more.
- Sentiment Analysis: Determines whether mentions of your brand are positive, negative, or neutral, and can even detect specific emotions like admiration, fear, joy, anger, sadness, and disgust.
- Custom Reports and Dashboards: Allows users to build custom reports and provides dashboards for quick visualizations of relevant media coverage and analytics.
- Alerts and Notifications: Sends notifications to users in-app or through email, text message, or other means for important metrics.
What are the different pricing plans offered by Brand24?
Brand24 offers four pricing plans:- Individual Plan: $49/month, suitable for small brands, monitoring up to 3 keywords, 2,000 mentions, with updates every 12 hours.
- Team Plan: $119/month, ideal for medium-sized businesses, monitoring up to 7 keywords, 5,000 mentions, with updates every hour.
- Pro Plan: $179/month, suitable for bigger brands, monitoring up to 12 keywords, 25,000 mentions, with real-time updates.
- Enterprise Plan: $299/month, for large enterprises, monitoring up to 25 keywords, 100,000 mentions, with real-time updates and additional features like podcast monitoring.
Can I try Brand24 before committing to a plan?
Yes, Brand24 offers a free 14-day trial. This allows you to test the features and see if the tool is right for you without any initial commitment or need for a credit card.What types of media does Brand24 monitor?
Brand24 monitors a wide range of media channels, including:- Social media platforms like Facebook, Instagram, Twitter, TikTok, YouTube, and more.
- Online review sites such as TripAdvisor and Yelp.
- Blogs, news sites, forums, and online marketplaces.
- Additional sources like Twitch, newsletters, and podcasts, depending on the plan.
How does Brand24’s sentiment analysis work?
Brand24’s sentiment analysis uses AI to determine whether mentions of your brand are positive, negative, or neutral. It can also detect specific emotions behind the sentiment, such as admiration, fear, joy, anger, sadness, and disgust. This helps you understand the emotional tone of the conversations about your brand.Can I export data and reports from Brand24?
Yes, Brand24 allows you to export reports and data into various formats such as .xls, .csv, or .pdf. This feature is available across different plans and helps you share insights with clients and stakeholders.Does Brand24 offer any advanced data filtering options?
Yes, Brand24 provides advanced data filtering capabilities. You can filter data to drill down, sort, filter, aggregate, and group social listening data. This helps you focus on the most relevant information.Is Brand24 user-friendly?
Brand24 is known for its clean and intuitive user interface. The tool is designed to be easy to use, even for beginners, with everything condensed and organized into a handful of dashboards.Can I monitor my competitors with Brand24?
Yes, Brand24 allows you to monitor your competitors. You can track their social media performance, mentions, and other relevant metrics to compare and benchmark your own performance.Does Brand24 offer any white-label options?
Yes, Brand24 offers a white-label service for agencies or resellers. This allows you to customize the platform branding, which is particularly useful for those who need to present reports to clients under their own brand. Brand24 - Conclusion and Recommendation
Final Assessment of Brand24
Brand24 is a comprehensive social media tracking and analytics tool that leverages AI to provide insightful data and help businesses optimize their social media strategies.Key Features
- Social Listening and Monitoring: Brand24 tracks mentions of your brand, products, or keywords across multiple social media platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, Reddit, YouTube, Twitch, and Quora, as well as non-social sources like blogs, forums, news sites, podcasts, and reviews.
- Sentiment Analysis: It determines whether mentions of your brand are positive, negative, or neutral, and can compare your brand’s sentiment against industry competitors.
- Competitor Analysis: Allows you to benchmark your performance against competitors and gain insights into industry trends.
- Influencer Identification: Helps identify the most relevant industry influencers who resonate with your target audience.
- Custom Reports and Dashboards: Provides customizable reports, dashboards, and alerts to help you stay updated on your brand’s performance and engagement metrics.
- Advanced Analytics: Offers features like keyword targeting, custom feeds and alerts, and advanced data filtering to help you drill down into specific data points.
Who Would Benefit Most
Brand24 is particularly beneficial for several types of users:- Marketing Teams: Those responsible for managing social media campaigns can use Brand24 to measure the effectiveness of their strategies, optimize content, and engage with their audience in real-time.
- Small to Medium-Sized Businesses (SMBs): The tool’s various pricing plans, especially the Team and Pro plans, are well-suited for SMBs looking to track mentions, analyze sentiment, and identify influencers without breaking the bank.
- Agencies and Resellers: The white-label feature allows agencies to customize the platform branding, making it a good option for those managing multiple client accounts.
- Product Development Teams: By analyzing customer feedback, these teams can identify areas for improvement and inform future product development efforts.
Pricing
Brand24 offers four pricing plans:- Individual: $149/month (or $49/month if billed yearly) for one user, 3 keywords, and 2k mentions.
- Team: $199/month (or $99/month if billed yearly) for unlimited users, 7 keywords, and 5k mentions.
- Pro: $299/month (or $149/month if billed yearly) for unlimited users, 12 keywords, and 25k mentions.
- Enterprise: $499/month (or $249/month if billed yearly) for unlimited users, 25 keywords, and 100k mentions.
Pros and Cons
Pros:- Easy to set up and use.
- Provides detailed data reports and excellent customer service.
- Offers advanced analytics and collects historical data.
- Monitors a wide range of social media and non-social sources.
- Limited features in the lowest plan.
- Basic sentiment analysis in lower plans.
- Glitchy mobile app and does not detect spam posts.
- Does not connect to LinkedIn personal accounts (only business accounts).