DashThis - Detailed Review
Social Media Tools
DashThis - Product Overview
DashThis Overview
DashThis is a comprehensive digital marketing reporting tool that simplifies the process of gathering and analyzing data from various sources, including social media platforms, Google Analytics, and advertising campaigns.Primary Function
DashThis primarily functions as an automated reporting tool that collects data from multiple marketing tools and presents it in a clear, visually appealing dashboard. This allows marketers and digital agencies to track their marketing efforts, including social media performance, content marketing analytics, and other key performance indicators (KPIs), all in one place.Target Audience
The target audience for DashThis includes marketers, digital agencies, and businesses, particularly those in the Marketing and Advertising industry. The tool is most often used by companies with 10-50 employees and revenues between $1 million and $10 million. However, it also serves larger and smaller organizations across various industries, including Internet and other sectors.Key Features
Automated Data Collection
DashThis automates the process of gathering data from various sources, such as social media platforms, Google Analytics, and advertising campaigns, saving time and effort.Customizable Dashboards
The tool offers highly customizable dashboard templates that can be adjusted to fit specific needs. Users can add their own logos, comments, and merge data into single widgets. These dashboards are convenient for daily, weekly, monthly, and quarterly use.Multiple Integrations
DashThis integrates with over 34 different tools and platforms, making it easy to connect all marketing apps and get data in one place. This includes popular integrations for content marketers such as Google Analytics and social media platforms.Real-Time KPI Tracking
Users can track their social media and content marketing KPIs in real-time, including engagement metrics, impressions, reach, and followers.Report Sharing and Scheduling
The tool allows users to schedule and share reports automatically with team members, clients, or stakeholders. Reports can be delivered weekly or monthly at set times.White-Label Options
DashThis offers white-label options for branding, enabling users to customize reports with their client’s brand colors and logos.Conclusion
Overall, DashThis is a user-friendly and efficient solution for marketers looking to streamline their reporting processes and gain better insights into their marketing efforts. DashThis - User Interface and Experience
User Interface of DashThis
The user interface of DashThis is highly praised for its ease of use and intuitive design, making it an excellent tool for digital marketers, agencies, and businesses.
Ease of Use
DashThis is known for its user-friendly interface, which allows users to create beautiful and informative reports quickly, even without any coding knowledge. The platform features a drag-and-drop interface that makes it easy to design and refine dashboards. This simplicity is a significant advantage, as it enables users with varying levels of technical expertise to use the tool effectively.
Intuitive Interface
The reports interface is intuitive and easy to use, with features like steps to answer business questions requiring minimal clicks. This streamlined approach helps users quickly identify trends and spot problems without spending a lot of time on data compilation.
Customizable Dashboards
Users can create customized dashboards using a variety of preset and customizable widgets. This flexibility allows for the creation of reports that highlight the most relevant KPIs and metrics for each specific client or campaign. The dashboards are easy to design, refine, and collaborate on, which enhances the overall user experience.
Data Visualization
DashThis offers a range of attractive graph and chart formats, as well as score cards that visually track KPIs. These visualization tools help users to easily analyze and present data, making it simpler to communicate marketing performance to stakeholders.
Automation and Real-Time Updates
The platform automates the process of pulling data from multiple sources, such as Google Analytics, Facebook Ads, and Google Ads, eliminating the need for manual data entry. It also provides real-time updates, ensuring that reports are always current with the latest information. Automated report dispatches can be set up to send updated reports to clients or team members on a regular schedule, which saves time and keeps everyone informed.
Collaboration and Sharing
DashThis allows for multi-user access, providing a unified and transparent overview of analytics, dashboards, and campaign results. Reports can be shared easily via email or public links, and the platform supports white labeling, enabling agencies and businesses to customize the branding of their reports.
Customer Support
Users have praised the excellent customer support provided by DashThis. Each account comes with a product specialist who helps users get started and makes the platform even more accessible to those who are not technically savvy.
Conclusion
Overall, the user interface of DashThis is designed to be straightforward, efficient, and highly functional, making it an excellent choice for those looking to streamline their marketing reporting workflows.
DashThis - Key Features and Functionality
DashThis Overview
DashThis is a comprehensive marketing reporting dashboard solution that offers several key features, particularly in the context of social media and broader marketing analytics. Here are the main features and how they function:
Data Integration and Collection
DashThis allows users to integrate multiple data sources, including social media platforms, SEO tools, and other marketing channels. It supports over 30 native integrations, enabling users to gather data from various sources into a single dashboard.
Custom Data Sources
For data sources not natively supported, DashThis provides several options:
- Users can manually edit widgets to include custom data.
- They can request DashThis to integrate the product’s data API if available.
- Alternatively, users can use the CSV file manager to upload custom data, although this method requires manual updates.
Data Visualization and Reporting
DashThis offers a range of visualization tools, including graphs, charts, and scorecards. These tools help users visually track KPIs and create reports that are easy to interpret. The platform includes pre-built dashboard templates and preset widgets for common KPIs, which can be customized to fit specific needs.
Automated and Scheduled Reports
One of the key benefits of DashThis is its ability to automate reports. Users can set up scheduled reports that update in real-time, and these reports can be distributed automatically via email. This feature ensures that stakeholders receive up-to-date information without manual intervention.
Multi-Channel Tracking
DashThis enables multi-channel tracking, allowing users to collect and analyze marketing campaign performance data across various channels, including social media, SEO, and PPC. This comprehensive view helps in making informed marketing decisions.
Customizable Dashboards
Users can customize dashboards extensively, including editable section headers, the ability to add logos and notes, and the creation of custom widgets. This customization ensures that the dashboards align with the user’s brand and reporting needs.
Social Media Analytics
DashThis is particularly strong in social media analytics, gathering data from multiple social media platforms and presenting it in clear, concise reports. The platform supports daily, weekly, monthly, and quarterly reporting, and users can add notes, display images directly within reports, and customize the reports with their client’s brand colors.
Real-Time Updating and Historical Snapshots
DashThis provides real-time updating of metrics, ensuring that users have the most current data. Additionally, it offers historical snapshots, allowing users to track data over time and analyze trends and performance changes.
Multi-User Access and White Labeling
The platform supports multi-user access, enabling multiple users to have a unified view of analytics, dashboards, and campaign results. It also offers white labeling, which is beneficial for agencies or resellers who want to customize the platform with their own branding.
AI Integration
As of the current information, DashThis does not integrate AI features into its product. Unlike some alternatives, it does not offer AI-driven insights, AI chatbots, or AI-generated report summaries.
Conclusion
In summary, DashThis is a powerful tool for creating and managing marketing reports, especially for social media and multi-channel marketing analytics. However, it does not currently include AI-driven features, which might be a consideration for users looking for advanced AI capabilities.
DashThis - Performance and Accuracy
Performance
DashThis is praised for its user-friendly interface and the ability to consolidate data from multiple sources into a single dashboard. This makes it easier to track and analyze social media performance across various platforms, such as engagement metrics, impressions, and followers.
However, some users have reported performance issues, including data syncing delays when updating real-time dashboards. This can be frustrating, especially when relying on timely data for decision-making.
Accuracy and Data Visualization
DashThis excels in providing accurate and clear data visualizations, which is crucial for analyzing social media campaigns. The platform allows users to track their KPIs in real-time and customize reports using preset or custom widgets. This helps in gaining actionable insights and making data-driven decisions.
Customization and Integrations
While DashThis offers over 30 native integrations, which is a significant advantage, it lacks integrations with important channels like Salesforce, Shopify, and Google DV360. Users have to rely on uploading data via CSV files or Google Sheets, which can be time-consuming and less efficient.
The customization options are also somewhat limited. Users can customize dashboards, but they are restricted to using pre-set templates and cannot start from a blank dashboard. This lack of flexibility can be a drawback, especially for users who need more tailored reports.
Advanced Features and AI Insights
DashThis does not offer advanced data transformations or AI-driven insights. Users have to manually summarize reports to uncover actionable insights, which can be time-consuming. Additionally, the platform does not support advanced data calculations or the ability to blend data sources together.
Customer Support
Despite some limitations, DashThis is known for its strong customer support. Users appreciate the quick response and assistance from the support team, which helps in resolving issues and improving the overall user experience.
Areas for Improvement
- Customization: More flexible customization options, such as the ability to create dashboards from scratch and adjust widget sizes horizontally, would enhance user experience.
- Integrations: Expanding the range of native integrations to include more critical channels would make the platform more versatile.
- Advanced Features: Adding advanced data transformation capabilities and AI-driven insights could make the platform more powerful for complex data analysis.
- Performance: Addressing data syncing delays and performance issues would improve the reliability of the platform.
In summary, DashThis performs well in consolidating and visualizing social media data, but it has room for improvement in terms of customization, integrations, and advanced features.
DashThis - Pricing and Plans
Plans and Pricing
Individual Plan
- Price: $49 per month, or $33 per month if paid annually.
- Dashboards: Up to 3 dashboards.
- Features: Includes all available features.
Professional Plan
- Price: $129 per month, or $109 per month if paid annually.
- Dashboards: Up to 10 dashboards.
- Features: Includes all available features.
Business Plan
- Price: $249 per month, or $209 per month if paid annually.
- Dashboards: Up to 25 dashboards.
- Features: Includes all available features.
Standard Plan
- Price: $399 per month, or $339 per month if paid annually.
- Dashboards: Up to 50 dashboards.
- Features: Includes all available features.
Enterprise Plan
- Price: $599 per month, or $499 per month if paid annually, though some sources list it as $739 per month.
- Dashboards: Up to 100 dashboards.
- Features: Includes all available features.
Common Features Across All Plans
- All plans include the same set of features, with the primary difference being the number of dashboards you can create.
- Features include data visualization, multi-channel data collection, integration with multiple data sources, customizable dashboards, automated reporting, and the ability to export dashboards in PDF format.
Free Trial
- DashThis offers a 15-day free trial, allowing users to test its full capabilities before committing to a plan.
Additional Information
- DashThis supports various integrations with tools like Google Analytics, Google Ads, Mailchimp, and more.
- The platform provides multiple support options, including FAQs, knowledge base, chat, email/help desk, and phone support.
DashThis - Integration and Compatibility
DashThis Overview
DashThis is a comprehensive reporting and dashboard tool that integrates with a wide range of digital marketing platforms, making it versatile for managing and analyzing data from various sources.Native Integrations
DashThis natively integrates with over 30 of the most popular marketing tools. Some of the key platforms include:- Google Analytics 4
- Google Ads (AdWords)
- Facebook Insights
- Facebook Ads
- LinkedIn Ads
- LinkedIn Pages
- Hubspot
- Klaviyo
- Instagram Ads
- YouTube
- Google Search Console
- SEMrush
- Moz
- Ahrefs
- Bing Ads (Microsoft Advertising)
- Mailchimp
- Campaign Monitor
- WebCEO
2-Step Integrations
For platforms that are not natively integrated, DashThis offers 2-step integration methods using Google Sheets or CSV file imports. This allows you to connect data from a wide array of other platforms, such as:- Active Campaign
- Adroll
- Amazon Ads (seller central)
- BigCommerce
- Centro
- Chargebee
- Clickbank
- Constant Contact
- Dialog Insight
- DoubleClick Bid Manager
- Harvest
- Infusionsoft
- Intercom
- Jotform
- Marketo
- Matomo
- My Emma
- Nightwatch
- Oncrawl
- Pinterest Ads
- Pipedrive
- Salesforce
- Seranking
- Serpfox
- Simpli.fi
- Snapchat
- Spotify
- Stripe
- TripAdvisor
- Unbounce
- Vision 6
- What’s my SERP
- Whatconvert
- WildJar
- WooCommerce
- WordPress
- Zapier
Compatibility and Devices
DashThis is designed to be user-friendly and accessible across various devices. Here are some key points:- Multi-Device Support: While the specific documentation does not detail device compatibility, the web-based nature of DashThis suggests it can be accessed from any device with a web browser.
- Customization: DashThis allows for extensive customization, including the ability to add your own logo, custom themes, and branded URLs, which enhances its compatibility with different branding needs.
Data Management and Reporting
DashThis enables you to bring all your favorite data sources and marketing platforms into one place. It offers features like:- Automatic data updates
- Customizable dashboards with drag-and-drop functionality
- Unlimited users and data sources in the same report
- Options to send reports via email, export as PDFs, or print them out.
Limitations
While DashThis provides a solid foundation for data integration and reporting, it may have limitations compared to some alternatives, such as limited advanced data transformations, visualizations, and AI insights. DashThis - Customer Support and Resources
Customer Support
Chat Support
DashThis provides chat support directly within the app, allowing users to get immediate assistance from the support team.
Email Support
Users can also reach out to the support team via email for any queries or issues they might have.
Customer Success Specialist
Each user has access to a dedicated customer success specialist who monitors the account, shares best practices, and provides useful information to ensure maximum utilization of the platform.
Priority Support
For users who need urgent assistance, DashThis offers priority support through a dedicated account manager who prioritizes and responds to demands as quickly as possible.
Additional Resources
Personalized Onboarding
DashThis provides a customized onboarding process that is tailored to the user’s specific reporting needs, helping them get started efficiently.
Integration Support
With over 34 available dashboard integrations, DashThis ensures that users can easily connect their data from various marketing tools such as Google Analytics, Facebook, LinkedIn, and more. The platform also allows users to add custom data using Google Sheets or CSV files.
Subscription Management
The DashThis support team is available to help with subscription updates, admin changes, finding invoices, and other subscription-related queries. Users can change their plans, pause or cancel their subscriptions, and update their payment information directly through the account settings.
Sharing and Collaboration
Users can share data with colleagues and clients via shareable links or by exporting reports as PDFs. This can be done manually or automated to be sent at a specified frequency.
These resources and support options are designed to make using DashThis as smooth and effective as possible, ensuring that users can focus on their marketing strategies without any hurdles.
DashThis - Pros and Cons
Advantages of DashThis
Automated Reporting
DashThis simplifies the process of creating comprehensive and visually appealing reports by automating the data collection from multiple sources such as Google Analytics, Facebook Ads, and Google Ads. This eliminates the need for manual data entry and ensures reports are always up-to-date.
Customizable Dashboards
Users can create customized dashboards using a drag-and-drop interface and a variety of preset and customizable widgets. This allows for the highlighting of the most relevant KPIs and metrics for each client or campaign. Dashboards can also be customized with logos, comments, and specific color schemes.
White-Label Options
DashThis offers white-labeling capabilities, which are particularly beneficial for marketing agencies. Users can customize report URLs, logos, and color schemes to maintain a cohesive brand image for their clients.
Scheduled Reports
The platform allows for automated report scheduling, enabling users to set up regular report dispatches to clients without manual intervention. Reports can be shared via email, with options to attach PDFs or provide links to access the reports.
Ease of Use
DashThis is praised for its user-friendly interface, making it accessible to users with varying levels of technical expertise. The platform is particularly well-suited for small to medium-sized marketing teams, freelance marketers, and agencies managing multiple clients.
Disadvantages of DashThis
Limited Integrations
DashThis offers only around 30 native integrations, which may not include important channels like Salesforce, Shopify, or Google DV360. Users have to rely on CSV files or Google Sheets for additional data, which can be time-consuming and prone to errors.
Limited Data Transformations
The platform lacks advanced data calculations and organization features beyond a basic “Merge” widget. Users cannot blend multiple data sources, create custom metrics and dimensions, or organize data sources through custom tags.
Limited Customization of Dashboards
DashThis dashboards are somewhat static and limited in terms of customization. Users cannot start from a blank dashboard and add their own widgets, tables, and charts freely. The interface can be clunky, and there are limitations in resizing widgets and adjusting report orientations.
No AI Insights
DashThis does not support AI-driven insights, requiring users to manually summarize reports and identify trends, which can be time-consuming.
Data Transfer Limitations
The platform is strictly a reporting tool and does not allow data transfers to data warehouses or other destinations. Users are limited to sharing report links, sending automated emails, and downloading PDF reports.
Pricing Limitations
The pricing model is based on the number of dashboards, which can be limiting for larger marketing agencies. The lower-tier plans lack features such as a Customer Success Specialist and priority support.
By understanding these pros and cons, users can better assess whether DashThis meets their specific needs for social media and marketing analytics.
DashThis - Comparison with Competitors
DashThis
- DashThis is known for its automated report generation, allowing users to create comprehensive reports across various marketing channels, including social media, Google Analytics, and AdWords.
- It offers three main pricing plans: Solo ($39/month), Starter ($89/month), and Pro ($189/month), with a custom plan available for larger teams.
- DashThis supports numerous integrations with popular tools like Google Analytics, Facebook Ads, and LinkedIn, though it has fewer integrations compared to some competitors.
- It provides strong reporting features, including automated report generation and the ability to send reports via email. However, it has limited white-labeling options compared to some alternatives.
Agency Analytics
- Agency Analytics stands out as a top alternative for marketing agencies. It offers comprehensive dashboard creation for SEO, PPC, and social media, along with over 60 integrations with tools like Google Analytics and Facebook Ads.
- Its pricing is flexible, starting at $12 per client per month for the Basic plan, and it includes robust client management features and white-label options for custom branding.
- Agency Analytics is particularly strong in SEO tracking and social media reporting, making it a favorite for agencies needing detailed and customizable reports.
Optimizely
- Optimizely is unique in its focus on A/B testing and optimization. It provides robust analytics capabilities and real-time insights, but it is less focused on comprehensive reporting compared to DashThis or Agency Analytics.
- Optimizely’s pricing is customized based on business needs, and it integrates with key analytics tools like Google Analytics and Salesforce. However, it may be more expensive for smaller agencies or those not heavily invested in A/B testing.
- Its strengths lie in experimentation and personalization, making it ideal for teams that prioritize testing and optimizing marketing strategies.
ReportGarden
- ReportGarden is a cost-effective alternative that caters to startups and small businesses. It offers affordable pricing plans starting at $33/month and provides versatile reporting options, including client-specific reports and automated data collection.
- ReportGarden integrates with various marketing tools and CRM systems, and it has strong white-labeling options for agency branding. However, it lacks advanced integrations and in-depth SEO analysis compared to DashThis or Agency Analytics.
- Its user-friendly interface and extensive reporting capabilities make it a good choice for agencies looking for a budget-friendly solution.
Other Alternatives
- Whatagraph: This tool offers more integrations (55) compared to DashThis (30), including Google Analytics, Facebook Ads, and LinkedIn. It is known for its comprehensive picture of marketing performance and ease of use in integrating data from multiple channels.
- Metrics Watch: Metrics Watch is praised for its drag-and-drop report building and automated report sharing features. It integrates with major marketing channels and simplifies the report sharing process, eliminating the need for extra steps like PDF attachments or third-party dashboards.
- Adverity: Adverity is aimed at marketers who need to make data-driven decisions. It integrates a wide range of marketing channels and features AI-powered augmented analytics to identify trends and provide insights. It also offers visualization options and email alerts for unusual activity.
Unique Features and Potential Alternatives
- Integration Capabilities: If you need a tool with extensive integrations, Agency Analytics or Whatagraph might be better options due to their broader range of supported integrations.
- Client Management: For agencies requiring strong client management features, Agency Analytics and ReportGarden are superior due to their user-friendly client portals and white-label options.
- A/B Testing and Optimization: If your focus is on experimentation and optimization, Optimizely is the standout choice with its robust A/B testing features and real-time analytics.
- Budget-Friendly: For cost-effective solutions, ReportGarden and Metrics Watch offer affordable pricing plans without sacrificing key reporting features.
In summary, each alternative has its unique strengths and weaknesses. The choice between them depends on your specific needs, whether it’s comprehensive reporting, client management, A/B testing, or budget considerations.
DashThis - Frequently Asked Questions
Frequently Asked Questions about DashThis
Q: How can I track my social media efforts using DashThis?
DashThis allows you to consolidate all your social media data into one convenient dashboard. You can link your social media platforms, and the data will be automatically filled into the widgets within your dashboard. This makes it easy to track your KPIs, such as engagement metrics, impressions, reach, and followers, in real-time.
Q: What are the different pricing plans offered by DashThis?
DashThis offers several pricing plans, each differing in the number of dashboards you can create. The plans include:
- Individual: $39/month (or $33/month if paid annually) for up to 3 dashboards.
- Professional: $129/month (or $109/month if paid annually) for up to 10 dashboards.
- Business: $249/month (or $209/month if paid annually) for up to 25 dashboards.
- Standard: $399/month (or $339/month if paid annually) for up to 50 dashboards.
- Enterprise: $599/month (or $499/month if paid annually) for up to 100 dashboards.
All plans include the same features, with the only difference being the number of dashboards.
Q: Can I customize my social media reports on DashThis?
Yes, you can customize your social media reports extensively. You can add your own logo, comments, and merge data into a single widget. Whether you use the preset social media dashboard templates or create your own from scratch, you have the flexibility to customize almost everything from the dashboard level to the widget level.
Q: How do I invite users to view or edit my dashboards on DashThis?
To invite users, you can manage user permissions within your dashboard settings. However, clients can only access “View” mode, meaning they cannot edit the dashboards. You have full control over what you want to present to your clients.
Q: Can I have multiple integrations in the same dashboard?
Yes, you can add as many integrations as you need within the same dashboard without any extra cost. This allows you to consolidate data from various sources into one dashboard.
Q: Do you offer any support or training for using DashThis?
DashThis provides support through various channels. For plans that include 25 dashboards or more, you can get video call support, training, and onboarding for new users. Additionally, their support team is available to guide you through the process of creating and managing your dashboards.
Q: How secure is the data on DashThis?
DashThis has extensive security measures in place, including encrypted URLs, a relink feature, and dashboard password protection. These measures ensure that your data is secure and protected.
Q: Can DashThis create my dashboards for me?
While DashThis does not create dashboards for you, they offer pre-designed templates and preset widgets created by their marketing team. These can help you get started quickly and ensure you’re tracking the most relevant metrics.
Q: What if I don’t see my integration in the menu, how can I integrate the data?
If you don’t see your integration in the menu, you should verify the specific integration’s help center article for detailed instructions. If the metric you need is not available, you can submit a missing metric request to the DashThis team.
Q: Is there a free trial available for DashThis?
Yes, DashThis offers a 15-day free trial period. During this trial, you can test all the features and decide whether the service is right for your business.
DashThis - Conclusion and Recommendation
Final Assessment of DashThis
DashThis is a comprehensive and user-friendly social media analytics tool that consolidates data from multiple social media platforms into a single, easy-to-understand dashboard. Here’s a breakdown of its key features and who would benefit most from using it:Key Features
- Multi-Channel Data Collection: DashThis integrates data from various social media platforms, email campaigns, SEO, and PPC, allowing users to track performance across different channels in one place.
- Automated Reporting: Users can set up automatic reports to be delivered to teams and clients at specified intervals, saving time and ensuring everyone is updated on campaign status.
- Customizable Dashboards: The platform offers preset and custom widgets, allowing users to personalize their dashboards and reports according to their needs. Users can add logos, comments, and merge data into single widgets.
- Data Visualization and Analytics: DashThis provides strong data visualization capabilities, making it easy to track KPIs such as engagement metrics, impressions, reach, and followers. It also offers various visual analytics tools to help identify trends and patterns.
- Collaboration Tools: The platform facilitates collaboration by enabling easy sharing of dashboards and reports, setting access permissions, and scheduling report delivery via secure links or email.
Who Would Benefit Most
DashThis is highly beneficial for several types of users:- Marketing Agencies: Agencies can create comprehensive dashboards for clients, track multiple campaigns across different channels, and automate reporting, which saves time and enhances client communication.
- Small Business Owners and Freelancers: These users can leverage the platform’s ease of use and customization options to track their social media performance without needing extensive technical knowledge.
- Digital Marketing Teams: Teams can use DashThis to streamline their reporting process, gain actionable insights, and make data-driven decisions to optimize their marketing efforts.