Humanz - Detailed Review
Social Media Tools
Humanz - Product Overview
Overview
Humanz is an AI-powered influencer marketing platform that simplifies and optimizes the process of connecting brands with content creators. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Humanz is designed to make influencer marketing accessible, reliable, and trustworthy for both marketers and influencers. It addresses the key pain points of identifying relevant and authenticated content creators and managing the entire campaign process, from influencer selection to content approval, payment, and ROI analytics, all on a single platform.
Target Audience
The platform is targeted at marketers and brands looking to leverage influencer marketing, as well as content creators and influencers seeking to collaborate with brands. Major global multinational clients such as McDonald’s, Kimberly-Clark, Zara, L’Oréal, Nestlé, Unilever, Group M, Omnicom, and Universal McCann are already using Humanz.
Key Features
Influencer Discovery and Marketplace
Humanz features an advanced search engine that connects brands with over 50,000 registered influencers and allows brands to collaborate with any creator, even if they are not registered on the platform. The algorithm crawls the web to index data from public profiles with more than 1,000 followers, providing detailed insights into content performance and audience metrics.
Campaign Management
The platform streamlines the campaign process, including influencer selection, content approval, payment, and ROI analytics. It also integrates tracking across major social media platforms for precise campaign analytics and optimizations.
AI-Powered Analysis
Humanz uses AI to provide automated benchmarking and recommendations, helping to continuously improve ROI. It also identifies and flags suspicious or inactive follower accounts, giving a more realistic view of an influencer’s reach.
Verified Creator Data
The platform offers verified and reliable creator data to build trust-based partnerships between brands and creators. This includes real-time insights into campaign performance, enabling creators to optimize their content and make informed decisions.
Scalable Advertising
Humanz allows brands to run scalable ads directly from thousands of whitelisted influencers’ profiles, targeting followers and lookalikes for optimized results.
Sales Measurement
The platform measures sales accurately through e-commerce websites, creator apps, or retailer partners, providing comprehensive performance insights.
Conclusion
Overall, Humanz aims to foster transparent, long-term partnerships between brands and creators by leveraging AI, big data, and deep analytics.
Humanz - User Interface and Experience
User Interface Overview
The user interface of Humanz is highly praised for its ease of use and exceptional user experience, particularly in the context of social media tools and AI-driven creator marketing.Dynamic and Intuitive Interface
Humanz boasts a dynamic and fluid interface that makes searching for influencers a seamless process. The platform’s discovery engine is particularly noteworthy, with a user-friendly design that includes quick results and a menu of filters that can be easily applied and removed as you refine your search. These filters are comprehensive, allowing you to narrow down influencers and their audiences based on various criteria such as demographics, region, and even the tone of their posts.Comprehensive Filtering Options
The filters provided enable users to customize their searches effectively, ensuring that they can find the right influencers that fit their campaign needs.Detailed Profiles and Analytics
When you click through to an influencer’s profile, the platform loads up detailed charts and graphs that provide insights into their content performance and audience demographics. You can toggle between different social media accounts like Instagram, TikTok, Twitter, and YouTube to get a holistic view of the influencer’s reach and engagement. The platform also identifies suspicious or inactive followers, giving you a more realistic view of the influencer’s actual reach.Streamlined Campaign Management
Humanz centralizes campaign management, allowing you to organize influencers into lists, restrict campaign visibility, and manage communications, content approval, and scheduling efficiently. This streamlined approach ensures that all aspects of campaign management are handled within one platform, making it easier to launch and manage successful campaigns with multiple creators.Efficient Communication and Organization
The centralization of campaign management fosters better communication and organization, reducing the complexity often associated with influencer marketing.Feedback and Approval System
The platform includes a simple feedback and approval system where you can view content that creators plan to post, along with the context in which it will appear. This feature helps in maintaining clear communication and ensuring that all stakeholders are aligned with the campaign goals.Reporting and Optimization
Humanz offers a comprehensive suite of reporting tools that enable you to measure and optimize campaigns with precision. You can track live and accurate metrics such as reach, views, engagement, traffic, and conversion numbers, all aligned with IAB standards. This data helps in making informed decisions and optimizing future campaigns.User Experience
The overall user experience on Humanz is described as enjoyable and efficient. The platform’s ability to handle massive volumes of data quickly and provide detailed insights makes it a standout in the influencer marketing space. The interface is intuitive, making it easy for users to find what they need without getting overwhelmed by the data. This has led to significant efficiency gains, with brands reporting up to a 70% reduction in the time required to bring a campaign to market.Conclusion
In summary, Humanz offers a user-friendly, dynamic, and highly functional interface that simplifies the process of discovering influencers, managing campaigns, and analyzing performance metrics, all while providing a seamless and enjoyable user experience. Humanz - Key Features and Functionality
Humanz Overview
Humanz is an AI-powered influencer marketing platform that connects brands with content creators, offering a suite of features that streamline and optimize influencer marketing campaigns. Here are the main features and how they work:
Advanced Search Engine
Humanz employs a sophisticated search engine powered by AI to help brands find the most suitable influencers for their campaigns. This engine can filter influencers based on various criteria such as demographics, region, and the tone of their posts. For instance, if a brand is looking for a fitness influencer, the platform can identify accounts that post gym-related content, determine the influencer’s age and expertise, and analyze their posting captions, including the use of emojis.
Real-Time Reporting and Data Analysis
Using Elastic Enterprise Search, Humanz generates real-time data results to match influencer content and demographics with brands. This capability allows brands to measure the return on investment (ROI) of their campaigns with precise accuracy and reduces the time required to bring a campaign to market by up to 70%.
AI-Generated Creator Profile Summaries
Humanz provides detailed summaries of each creator’s profile, which includes in-depth information about their bios, visual content, and captions. Additionally, the platform analyzes the behavior of the influencer’s followers to give a complete picture of their account. This feature helps brands make informed decisions when selecting influencers for their campaigns.
Humanz Marketplace
The Humanz Marketplace allows brands to collaborate with any creator or bring their existing partners onto the platform. Brands can create campaigns and invite bids from a pool of hundreds of thousands of content creators. This marketplace centralizes communications, content approval, and scheduling, making the process more efficient.
Campaign Management
Humanz offers a comprehensive campaign management tool that allows brands to create detailed campaign briefs, define budgets and payment terms, and ask open-ended questions for applicants to answer. Brands can also restrict campaign visibility to specific lists of influencers they want to participate. This tool ensures that campaigns are well-organized and executed without errors or missed opportunities.
Sales Measurement and Performance Tracking
The platform provides accurate sales measurement through e-commerce websites, creator apps, or retailer partners. This feature enables brands to track the performance and sales impact of their influencer marketing activities in real-time, ensuring comprehensive performance insights.
Humanz Pixel and Tracking
Humanz Pixel allows for the integration of tracking across major platforms, providing precise campaign analytics and optimizations. This feature helps brands optimize their campaigns by tracking key metrics and making data-driven decisions.
Verified by Humanz
This feature ensures that brands have access to accurate and reliable creator data, building trust-based partnerships. It centralizes and controls access rights, briefs, progress, approvals, reports, contracts, and payments with full transparency and a complete audit trail.
Humanz Chat and AI Search Features
Humanz is developing a ‘Humanz Chat’ system, which uses AI and language processing to enable interactive chats. This feature provides recommendations tailored to the user’s prompts and queries, allowing for smart and in-depth searches for content creators relevant to a brand’s campaign.
Scalability and Data Handling
Humanz uses Elastic Cloud to scale up its influencer profiles database as the business grows, easily increasing storage capacity to handle millions of social media profiles. This scalability ensures that the platform can support continuous growth without compromising performance.
Conclusion
These features collectively empower brands and creators to develop rewarding, long-term partnerships that drive shared success, enhance transparency, follower engagement, and revenue for both parties.
Humanz - Performance and Accuracy
Performance
Humanz demonstrates exceptional performance in several areas:
Efficiency
The platform has significantly improved influencer campaign efficiency by 70%, largely due to its integration with Elastic Enterprise Search. This allows for real-time data analysis and matching of influencer content with brand demographics, reducing the time required to bring a campaign to market.
Scalability
Humanz can quickly scale its database to handle millions of social media profiles, ensuring reliable and fast data processing even as the business grows.
Real-time Reporting
The platform provides real-time reports on campaign performance, including metrics such as sales funnel leads, app registrations, and active app users. This real-time data enables brands to make immediate adjustments and track their return on investment accurately.
Accuracy
Accuracy is a cornerstone of Humanz’s functionality:
Influencer Verification
The “Verified by Humanz” feature allows influencers to connect their social media accounts via official APIs, ensuring that the data provided is accurate and trustworthy. This verification process helps advertisers make informed decisions and avoids the pitfalls of using estimated data from third-party tools.
Fake Follower Detection
Humanz uses AI to detect fake followers by analyzing patterns in follower activity and engagement rates. This ensures that brands partner with influencers who have genuine, engaged audiences.
Audience Insights
The platform provides deep insights into an influencer’s audience, including the number of active and reachable followers, as well as identifying suspicious accounts. This gives brands a realistic view of an influencer’s reach and engagement potential.
Engagement
Humanz enhances engagement through several features:
Dynamic Discovery Engine
The platform’s discovery engine is highly user-friendly, with dynamic filters and quick results. It allows users to toggle between different social accounts and view detailed performance data and audience insights.
Campaign Management
Brands can organize influencers into lists, restrict campaign visibility, and manage communications, content approval, and scheduling efficiently within the platform.
Limitations or Areas for Improvement
While Humanz is highly praised, there are a few areas where it could potentially improve:
User Experience Variability
While the overall user experience is described as enjoyable, there is a note that interfacing with humans (presumably influencers or other users) can still be hit or miss, suggesting room for improvement in human-to-human interactions within the platform.
Data Overload
Managing the vast amounts of data collected can be challenging, though Humanz’s use of Elastic Enterprise Search has significantly mitigated this issue. However, as the platform continues to grow, managing and processing large datasets efficiently will remain a critical challenge.
In summary, Humanz stands out for its efficiency, scalability, and accuracy in the social media tools AI-driven product category. Its features, such as real-time reporting and influencer verification, make it a valuable tool for both brands and influencers. However, there may be some variability in user experience and ongoing challenges in managing large datasets.
Humanz - Pricing and Plans
The Pricing Structure of Humanz
Humanz, an AI-driven platform for social media and creator marketing, has a flexible and scalable pricing structure to accommodate various business needs. Here are the key points regarding their pricing and plans:
No Monthly Fees or Subscriptions
Humanz does not charge monthly fees or subscriptions. Instead, payment is based on a per-campaign basis, with fees calculated as a percentage of the campaign budget. The percentage rate decreases as the budget increases.
Pricing Factors
Pricing is determined by several factors, including the chosen solution, campaign volume, required features, and the level of support needed. For exact pricing, you need to contact Humanz directly.
Plans and Solutions
Humanz offers several approaches to fit different business needs:
Fully Managed Platform Solution
In this model, Humanz’s expert team handles your creator marketing initiatives from strategy to execution. You oversee the process through a dedicated point of contact.
Software-with-a-Service Model
Here, you take full control of your brand-creator partnerships and manage the entire campaign lifecycle using Humanz’s platform and tools.
Hybrid (Build-Operate-Transfer) Model
This approach involves Humanz helping you build and initially manage your campaigns, then transferring the management to a software-with-a-service model when you are ready.
Free Options
Humanz provides a free Creator Match service, which introduces you to 3-5 hand-picked creators that align with your brand. This service includes detailed audience demographics, engagement metrics, and transparent creator rates, all without any commitment or cost.
Integration and Features
Regardless of the plan, Humanz offers features such as campaign management, creator discovery, performance tracking, and integration with major e-commerce platforms like Shopify, WooCommerce, and Wix. The platform also includes tools for automated contract generation, approval workflows, and payment distribution.
User Licenses
Standard licenses typically come with a single user, while enterprise licenses can include 1-5 users, with the option to purchase additional user licenses.
Summary
In summary, Humanz’s pricing is flexible and based on campaign-specific factors, with no monthly fees or subscriptions. They offer various solutions to fit different business needs, along with a free Creator Match service to get you started. For detailed pricing, it’s necessary to contact Humanz directly.
Humanz - Integration and Compatibility
Humanz Overview
Humanz, an AI-driven platform for influencer and creator marketing, offers several integration and compatibility features that make it versatile and user-friendly across various tools and platforms.
Social Media Integration
Humanz allows influencers to connect their social media accounts through official APIs from major platforms like Meta, TikTok, YouTube, and X. This integration, part of the “Verified by Humanz” feature, ensures that influencers’ performance metrics and audience insights are accurate and trustworthy.
E-commerce Platforms
The Humanz Pixel is compatible with all leading e-commerce platforms, including Shopify, WooCommerce, and Wix. This pixel can be installed quickly via the theme or tag manager, enabling precise campaign analytics and optimizations. This integration allows for real-time tracking of customers’ journeys from creators’ content to sales confirmation pages across different platforms, browsers, and devices.
Marketing Tools and Platforms
Humanz supports integration with existing marketing tools and platforms. The Humanz Pixel can be installed via the theme or tag manager, and the platform also offers specific plugins for major e-commerce platforms. This seamless integration enables comprehensive sales measurement and campaign analytics, providing a complete picture of influencer marketing performance.
Cross-Device and Cross-Platform Tracking
Humanz allows for live data tracking across platforms, browsers, and devices. This feature is particularly useful for tracking the performance of creator campaigns and measuring the impact of influencer marketing efforts in real-time.
Creator Management and Campaigns
The platform enables brands to work with creators at every level, from social media A-listers to macro and nano influencers. Humanz streamlines the entire process, from discovery and management to results and payments, making it easier to build impactful, long-term relationships with creators. Brands can also integrate Humanz with their existing systems to manage campaigns efficiently.
User Access and Licensing
Humanz offers flexible licensing options, including standard and enterprise licenses, which can accommodate different numbers of users. This flexibility ensures that the platform can be adapted to various business needs, from startups to global enterprises.
Conclusion
In summary, Humanz integrates well with a variety of social media, e-commerce, and marketing tools, ensuring that brands and influencers can manage their campaigns effectively and track performance accurately across different platforms and devices.
Humanz - Customer Support and Resources
Customer Support
For users who need assistance, Humanz provides several support channels:
Customer Success Managers
These managers are available to help marketers and agencies, especially those who are starting out with influencer marketing or lack the resources to run a program in-house. They offer direct support and guidance to ensure smooth campaign execution.
Certified Agency Partners
Users can also work with Humanz’s certified agency partners for additional support. This option is particularly useful for those who need more hands-on management of their influencer marketing campaigns.
Additional Resources
Humanz provides a range of resources to help users get the most out of the platform:
Humanz Influencer Marketing Academy
This academy offers training programs that help users learn how to effectively run influencer marketing campaigns. It includes educational content and best practices to enhance user skills.
Humanz Secret Playbook
This resource provides insider tips and strategies for successful influencer marketing. It helps users optimize their campaigns and achieve better results.
Live Sales Dashboard and Real-Time Monitoring
The platform allows users to monitor sales impact, performance, and payments in real-time. This feature ensures full transparency and helps in making data-driven decisions.
Centralized Tools and Benchmarks
Humanz centralizes access rights, briefs, progress, approvals, reports, contracts, and payments. This centralization helps in maintaining a complete audit trail and comparing performance over time.
Local In-Country Support
Humanz offers support that is localized, which can be beneficial for brands operating in different regions. This support helps in managing campaigns more effectively within specific markets.
These resources and support options are designed to make the process of running influencer marketing campaigns easier, more efficient, and highly effective.
Humanz - Pros and Cons
Advantages of Humanz
Humanz offers several significant advantages in the social media tools and AI-driven product category:
Efficient Campaign Management
Humanz streamlines the entire influencer marketing process, from discovery and management to performance tracking. This includes tools for centralizing communications, content approval, and scheduling, making campaign management more efficient.
Advanced Search and Filtering
The platform features a powerful search engine that allows brands to find influencers based on deep filters, including audience demographics, engagement rates, and content performance. This helps in identifying the most suitable influencers for specific campaigns.
AI-Powered Analysis
Humanz uses proprietary AI technology to analyze influencer profiles, including bios, visual content, and captions, as well as the behavior of their followers. This provides a comprehensive view of an influencer’s reach and authenticity.
Real-Time Reporting and Analytics
The platform offers real-time data results, enabling brands to measure campaign performance accurately and make data-driven decisions. This includes tracking sales, unique visitors, and other key metrics.
Scalability
Humanz can scale up its influencer profiles database quickly, supporting business growth by increasing storage capacity with solutions like Elastic Cloud. This allows for efficient handling of large volumes of data.
Global Reach
Operating with 8 local offices across the US, Europe, Latin America, South Africa, and the Middle East, Humanz facilitates global campaigns and collaborations, connecting brands with a diverse network of influencers worldwide.
Trust and Transparency
Humanz promotes transparent and trustworthy partnerships by providing verified and reliable creator data, helping brands and creators build long-term, mutually beneficial relationships.
Disadvantages of Humanz
While Humanz offers many benefits, there are some potential drawbacks to consider:
Dependency on Technology
The platform’s heavy reliance on AI and big data means that any technical issues or data inaccuracies could impact its effectiveness. Brands need to ensure that the data analyzed is accurate and up-to-date.
Learning Curve
For some users, especially those less familiar with advanced AI-driven tools, there might be a learning curve to fully utilize all the features and analytics provided by Humanz.
Cost
While the exact pricing is not detailed in the sources, using a comprehensive platform like Humanz might come with significant costs, especially for smaller brands or individual creators.
Data Overload
Managing and analyzing large volumes of data can be overwhelming. Brands need to have the resources and expertise to interpret and act on the insights provided by Humanz.
Overall, Humanz is a powerful tool for influencer marketing, offering advanced features and analytics that can significantly enhance campaign efficiency and effectiveness. However, it requires a certain level of technical proficiency and resources to fully leverage its capabilities.
Humanz - Comparison with Competitors
When comparing Humanz to other AI-driven social media tools in the influencer marketing category, several key features and alternatives stand out.
Unique Features of Humanz
- Humanz boasts a vast database of influencers, indexing data from public profiles with over 1,000 followers across multiple social networks like Instagram, TikTok, Twitter, and YouTube.
- It includes advanced tools for creating, sharing, and managing lists of influencers, as well as a marketplace with over 50,000 registered influencers. This makes it easier to centralize communications, content approval, and scheduling.
- Humanz provides detailed analytics, including content performance, audience insights, and fraud detection. It can identify fake or inactive followers, giving a more realistic view of an influencer’s reach.
Alternatives and Their Key Features
GRIN
- GRIN is often highlighted as a top alternative to Humanz. It focuses solely on its software platform, offering features like influencer CRM, outreach, reporting & analytics, gifting, content collection, and affiliate payments. However, it lacks an influencer discovery feature, emphasizing its CRM and management capabilities.
- GRIN is particularly strong in managing content, simplifying payments, and measuring campaign success.
Tagger
- Tagger, now part of Sprout Social, offers a rich feature set that competes closely with Humanz. It excels in analytics and strategic planning tools, along with a full range of influencer marketing functionalities. Tagger is priced at $2,500 per month with annual commitments, targeting medium to large businesses.
- Its acquisition by Sprout Social suggests potential for further integrations and enhancements.
Aspire
- Aspire provides both software and agency services, making it a versatile solution. It covers influencer discovery, CRM, outreach, reporting & analytics, gifting, and content collection. Aspire is noted for its strong outreach component, although it is somewhat limited compared to other platforms.
- Priced at $2,000 per month with annual commitments, Aspire is attractive for businesses seeking a blend of software and service.
Influencer Hero
- Influencer Hero is another strong alternative, especially for small businesses or startups. It offers affordable pricing with no long-term commitment requirement and includes all essential features like influencer discovery, CRM, automated outreach, reporting & analytics, and automated content collection.
- It also integrates with e-commerce platforms like Shopify and WooCommerce, streamlining the gifting process.
Klear
- Klear specializes in influencer discovery, CRM, outreach, reporting & analytics, and gifting. It is distinguished by its social listening capabilities and filtered searches for targeted discovery. Klear supports major social networks like Instagram, YouTube, and TikTok.
Influencity
- Influencity is a newer player with par-level search capabilities and analytics. However, it has a narrower feature set, excluding gifting, content collection, and affiliate marketing. It is more accessible, priced at $348 per month with monthly commitments, making it suitable for smaller businesses or those new to influencer marketing.
Additional Considerations
- Platform Support: Humanz and its alternatives support various social networks. For example, Humanz covers Instagram, TikTok, Twitter, and YouTube, while alternatives like Tagger and Aspire also include Facebook and Pinterest.
- Analytics and Reporting: Both Humanz and its alternatives offer comprehensive analytics. Humanz provides detailed insights into content performance and audience metrics, while tools like Tagger and GRIN are known for their advanced analytics and reporting capabilities.
- Pricing: The pricing varies significantly among these platforms. Humanz’s pricing is not explicitly stated, but alternatives range from $348 per month for Influencity to $3,000 per month for Later (formerly Mavrck).
Conclusion
In summary, while Humanz offers a powerful set of features for influencer marketing, alternatives like GRIN, Tagger, Aspire, Influencer Hero, Klear, and Influencity each bring unique strengths and may better suit specific business needs and budgets.
Humanz - Frequently Asked Questions
What is Humanz and what does it offer?
Humanz is an AI-driven platform for influencer marketing that provides a comprehensive solution for brands to discover, manage, and collaborate with influencers. It features a vast database of influencers, advanced tools for creating and managing lists, and a marketplace where brands can find and engage with content creators.
How does Humanz pricing work?
Humanz offers a flexible pricing model with no monthly fees or subscriptions. Payment is based on a per-campaign basis, with fees calculated as a percentage of the campaign budget. The percentage rate decreases as the budget increases. For exact pricing, you need to contact Humanz directly.
What features does the Humanz platform include?
The platform includes a powerful discovery engine with dynamic and responsive search capabilities, detailed influencer profiles, and filters to refine searches based on various criteria such as audience demographics and social media performance. It also allows for campaign management, content approval, and scheduling, all centralized within the platform.
How does Humanz verify and analyze influencer profiles?
Humanz uses proprietary AI technology to analyze influencer profiles in depth, including their bios, visual content, and captions. It also examines the behavior of the influencer’s followers to provide a complete picture of their account. This includes identifying fake or inactive followers, giving brands a more realistic view of an influencer’s reach.
Can influencers register on the Humanz platform?
Yes, influencers can register on the Humanz platform, which centralizes and streamlines communications, content approval, and scheduling. However, registration is not mandatory to work with brands through Humanz; it simply makes the process easier.
How does Humanz help in campaign efficiency?
Humanz increases campaign efficiency by up to 70% through its advanced data analysis and organization capabilities. It uses Elastic technology to quickly vet influencer content and audiences, saving significant time in bringing a campaign to market.
Is there a free trial available for Humanz?
Yes, Humanz offers a free trial that provides access to all of its features. This allows potential users to test the platform before committing to a paid campaign.
Can brands add their existing influencers to the Humanz platform?
Yes, brands can add influencers they already work with to their Humanz account. Additionally, they can create campaigns within the Humanz Marketplace and invite bids from a pool of hundreds of thousands of content creators.
What kind of data does Humanz provide about influencers and their audiences?
Humanz provides detailed data about influencers, including their content performance, audience demographics, and insights into the authenticity and engagement of their followers. This includes identifying suspicious or inactive accounts, giving brands a clearer picture of an influencer’s actual reach.
How scalable is the Humanz platform?
The Humanz platform is highly scalable, using Elastic technology to handle massive volumes of data from millions of social media profiles. This scalability has contributed to Humanz tripling its revenue over the past three years.
Humanz - Conclusion and Recommendation
Final Assessment of Humanz
Humanz stands out as a highly advanced and user-friendly AI-driven influencer marketing platform, particularly in the social media tools category. Here’s a breakdown of its key features and who would benefit most from using it:Key Features
- Comprehensive Discovery Engine: Humanz boasts an excellent discovery engine that allows brands to search through a vast database of influencers, filtering by various criteria such as audience demographics, engagement rates, and content performance. This feature is enhanced by AI-powered analysis that provides deep insights into influencer profiles, including their bios, visual content, and follower behavior.
- Marketplace and Collaboration Tools: The platform serves as a marketplace where brands can collaborate with over 50,000 registered influencers. It streamlines communications, content approval, and scheduling, making it easier for brands to manage campaigns and for influencers to participate in them.
- Verified by Humanz: This feature enhances transparency by allowing influencers to connect their social media accounts via official APIs, ensuring accurate and reliable data. Verified influencers gain access to exclusive campaigns, higher visibility, and faster payments.
- Performance Tracking and Analytics: Humanz offers real-time reporting and analytics, enabling brands to measure campaign performance accurately. This includes tracking reach, views, engagement, traffic, and conversion numbers, all aligned with IAB standards.
- Scalability and Efficiency: The platform is highly scalable, using Elastic Cloud to handle large volumes of data efficiently. This results in a significant reduction in the time required to bring campaigns to market, with some clients seeing a 70% increase in campaign efficiency.
Who Would Benefit Most
- Brands: Brands looking to engage in influencer marketing will find Humanz invaluable. It helps them identify the right influencers quickly, manage campaigns efficiently, and measure the ROI of their campaigns with precision. Brands can also leverage the platform to run scalable ads and measure sales accurately.
- Influencers: Influencers benefit from the platform’s ability to provide accurate and reliable data, which enhances their credibility and visibility. Verified influencers can participate in exclusive campaigns, receive invitations to special events, and enjoy faster payments.
- Marketing Agencies: Agencies can use Humanz to streamline their campaign management processes, find the perfect influencers quickly, and track campaign performance in real-time. This helps in generating reports and managing client feedback efficiently.