Influ2 - Detailed Review
Social Media Tools
Influ2 - Product Overview
Influ2 Overview
Influ2 is a pioneering platform in the field of person-based marketing, particularly tailored for B2B marketers. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Influ2 is the first person-based marketing solution, focusing on account-based marketing (ABM) strategies. It enables businesses to target and engage with specific decision-makers within their target accounts, rather than targeting broad, generic audiences. This approach helps in aligning marketing and sales efforts more effectively.
Target Audience
Influ2 primarily serves the B2B sector, targeting both enterprise and mid-market accounts. Its users include B2B marketers who aim to engage with decision-makers and buying committees from these businesses.
Key Features
Contact-Level Advertising
Influ2 allows businesses to target specific individuals within their target accounts with personalized ads, ensuring that the right messages reach the right people at the right time. This is achieved through its network of display and social media channels, including Facebook, Twitter, LinkedIn, Yahoo, and Google Ads.
Audience Discovery
The platform includes an Audience Discovery tool that helps users find exact contacts matching their Ideal Customer Profile (ICP). This tool enables the creation of a new client list or targeting an existing audience.
Personalized Content
Users can upload personalized marketing content for each buying persona, ensuring that different messages are delivered to different personas within the same account. For example, a VP of marketing would receive different content than an HR director.
Multi-Touch Customer Journeys
Influ2 facilitates the creation of sophisticated multi-touch customer journeys. For instance, a click on an ad can trigger an email or other follow-up actions based on the individual’s engagement.
Engagement Tracking
The platform tracks every impression, click, visit, and engagement on a person-to-person basis, providing granular engagement insights. This data helps in prioritizing leads and understanding the effectiveness of the advertising messages.
Behavioral Scoring
Influ2 uses behavioral scoring to identify sales-ready prospects and accounts. It measures the impact of ads on each targeted individual and converts this into a target score, helping marketing and sales teams to focus on high-priority leads.
Integration with CRM and MAPs
The platform integrates with major CRM and marketing automation software such as Salesforce, HubSpot, Marketo, and Outreach. This integration ensures that campaign results are synced with existing sales and marketing funnels, enhancing collaboration between marketing and sales teams.
Conclusion
In summary, Influ2 is a powerful tool for B2B marketers looking to personalize their advertising efforts, engage directly with decision-makers, and align their marketing and sales strategies more effectively.
Influ2 - User Interface and Experience
User Interface of Influ2
The user interface of Influ2 is widely praised for its simplicity and ease of use, making it an attractive option for those implementing account-based marketing (ABM) strategies.
User-Friendly Interface
Influ2 boasts an intuitive interface that allows users to set up campaigns quickly and easily. The platform is described as “user-friendly” and “easy to understand,” even for those who are new to ABM tools.
Campaign Setup and Management
Users appreciate that the interface makes campaign setup quick and simple. The platform supports building complex engagement flows, and real-time Slack notifications keep teams updated on key engagement moments. This ensures that users can efficiently manage and track their campaigns without significant hassle.
Real-Time Engagement Tracking
One of the standout features is the real-time engagement tracking. Users can see exactly who is engaging with their ads, which includes detailed insights into who is viewing and interacting with the content. This feature enhances the overall user experience by providing immediate and actionable data.
Customization and Personalization
Influ2 allows for a high degree of customization, enabling users to get very specific in who they are targeting and excluding. The platform supports various ad designs and multiple channels for campaign execution, which adds to its versatility and ease of use.
Integration and Support
The platform integrates seamlessly with third-party tools such as HubSpot and Salesforce, making it easy to incorporate into existing workflows. Additionally, the customer success team at Influ2 is highly praised for their support, providing help with troubleshooting, best practices, and campaign optimization.
Reporting and Analytics
Influ2 offers robust out-of-the-box reporting that helps users associate ad engagement with pipeline generation. The platform provides informative reports describing ad engagement on the contact level, which is crucial for making data-driven decisions.
Overall, the user experience with Influ2 is positive, with users highlighting its ease of use, intuitive interface, and the valuable insights it provides through real-time engagement tracking and detailed reporting.
Influ2 - Key Features and Functionality
Influ2 Overview
Influ2 is a person-based marketing platform that offers several key features and functionalities, particularly tailored for B2B companies targeting large enterprises. Here are the main features and how they work:
Person-Based Advertising
Influ2 allows users to create and target ads to specific individuals within their target accounts. This is achieved by uploading or creating a target account list, and then designing banner ads for relevant content. These ads can be placed on various platforms including LinkedIn, Facebook, and other social media, business, and news sites.
Tracking and Analytics
The platform includes a name-by-name tracker, enabling marketers to see who has interacted with their ads by name, email address, title, company, and LinkedIn profile. It also tracks ad impressions, clicks, and engagement on a person-by-person basis. This detailed tracking helps in analyzing the effectiveness of ad campaigns and adjusting messaging and visuals accordingly.
Behavioral Scoring
Influ2’s Behavioral Scoring tool captures a wide range of decision-makers’ online activities, such as ad impressions, clicks, landing page visits, and time spent on the page. This helps marketers identify highly interested decision-makers who may not have been captured through traditional lead forms, emails, or phone calls. The scoring can be integrated with lead scores in major CRMs and marketing automation software to identify the most sales-ready leads.
Integration with CRM and Marketing Automation Platforms
Influ2 integrates with various CRM and marketing automation platforms like Salesforce, HubSpot, Marketo, Outreach, and others. These integrations enable automatic data synchronization, sending notifications based on ad engagements, and optimizing lead scoring. This ensures seamless collaboration between marketing and sales teams by providing a unified view of customer interactions.
End-to-End Revenue Marketing
Influ2 V2, the latest iteration, focuses on end-to-end revenue marketing by aligning B2B marketing and sales teams around key metrics such as pipeline generation and revenue. It tracks the impact of marketing activities from the first touch to a closed deal, allowing marketers to optimize their campaigns for better revenue impact. This feature helps in measuring and analyzing the alignment between marketing and sales efforts, ensuring both teams work in sync towards common revenue-centric goals.
Campaign Management and Personalization
Influ2 allows users to manage and personalize their ad campaigns. Marketers can create personalized ads and messages that resonate with specific target buying groups and key decision-makers. The platform provides real-time engagement tracking and alerts/notifications, enabling marketers to adjust their campaigns based on performance analytics.
AI Integration
While the sources do not explicitly detail the AI components, the platform’s ability to track and analyze individual interactions, score behaviors, and optimize campaigns in real-time suggests the use of advanced algorithms and data analytics. These capabilities help in identifying and engaging with the most relevant decision-makers, which is a key aspect of AI-driven marketing tools.
Conclusion
In summary, Influ2’s features are centered around personalized advertising, detailed tracking and analytics, behavioral scoring, and seamless integration with CRM and marketing automation platforms. These features help B2B companies build strong relationships with decision-makers and optimize their marketing efforts for better revenue outcomes.
Influ2 - Performance and Accuracy
Evaluating the Performance and Accuracy of Influ2
Performance
- Targeting Accuracy: Influ2 excels in targeting specific decision-makers at the contact level, which is a significant improvement over traditional account-level targeting. Users have reported high confidence in knowing exactly who is engaging with their ads, allowing for more precise and effective marketing campaigns.
- Engagement Insights: The platform provides granular engagement insights, enabling marketers to see who is viewing and interacting with their ads. This level of detail helps in prioritizing outreach and making smarter decisions with the marketing budget.
- Campaign Efficiency: Influ2 allows for auto-rerouting messaging and ads based on engagement, impressions, and deal stage, ensuring that the right message is delivered at the right time. This feature enhances the efficiency of ABM campaigns and supports the sales team throughout all opportunity stages.
Accuracy
- Contact-Level Intent: By focusing on contact-level intent signals, Influ2 can pinpoint exactly which individuals within a buying group are interested in specific value propositions. This approach addresses the pain points of individual prospects more effectively than broad account-level intent signals.
- Real-Time Data: The platform offers real-time notifications about engagement, which helps marketers and sales teams respond promptly and accurately to prospect interactions.
Limitations and Areas for Improvement
- Match Rate: One of the notable limitations is the match rate for certain audiences, particularly hard-to-reach groups like healthcare providers. Users have reported lower match rates than expected for these contacts.
- Platform Setup and Integration: While the platform is generally user-friendly, some users have noted that the setup process could be more efficient. Additionally, there have been mentions of delays in integrating new features and improvements.
- Dynamic Personalization: Some users have expressed a desire for more dynamic personalization options, similar to those offered by other tools like DemandBase, such as customizing ads based on account names or other field merges.
- UI and Reporting: There are minor suggestions for improving the UI sharpness and better cross-integration of metrics to enhance reporting capabilities.
Conclusion
Overall, Influ2’s performance and accuracy are highly regarded for its ability to target and engage with specific decision-makers, providing valuable insights that enhance the effectiveness of B2B marketing campaigns. However, there are areas where improvements, such as match rates and dynamic personalization, could further enhance the platform’s capabilities.
Influ2 - Pricing and Plans
Pricing Structure of Influ2
The pricing structure of Influ2, a contact-level advertising platform, is relatively straightforward but lacks detailed public pricing information. Here are the key points:
Pricing Model
Influ2 operates on a subscription-based pricing model. However, the exact pricing details are not publicly available.
Custom Pricing
The platform does not offer predefined tiers or plans with set prices. Instead, the pricing is customized based on the number of people targeted by the client. This means that clients need to contact Influ2 directly to get a quote that fits their specific needs.
Features Included
Regardless of the custom pricing, Influ2 includes several key features such as:
- Engagement Tracking: Real-time tracking of ad engagement by individual names.
- Target Account Identification: Identifying and targeting specific people within target accounts.
- Behavior Tracking: Monitoring the behavior and engagement of target accounts.
- Alerts/Notifications: Providing alerts and notifications on prospect engagement.
- Campaign Management: Managing advertising campaigns targeted to specific individuals.
- Data Synchronization: Integrating with various CRM systems like HubSpot CRM, Salesforce, and others.
No Free Plan or Trial
Influ2 does not offer a lifetime free plan or a trial period. However, potential clients can explore the platform’s capabilities through product demos, feature guides, and customer reviews.
Payment Terms
Payments for the services are typically prepaid annually, with no refunds available except as otherwise specified in the contract. Clients may also need to reimburse Influ2 for any pre-approved expenses incurred during the service performance.
Given the lack of public pricing details, it is essential for interested users to contact Influ2 directly to obtain a customized quote based on their specific requirements.
Influ2 - Integration and Compatibility
Influ2 Overview
Influ2, a person-based marketing platform, integrates seamlessly with a variety of CRM and marketing automation tools, ensuring smooth collaboration between marketing and sales teams.
Salesforce Integration
Influ2 has a comprehensive integration with Salesforce, which allows users to connect their Influ2 data directly to their Salesforce instance. This integration enables several key functionalities:
- Users can track, share, and notify the sales team when a lead, contact, or account engages with ads at any step of the buyer journey.
- Pre-built campaign lists from Salesforce can be dynamically synced to Influ2, allowing targeted advertising to known contacts and leads.
- Engagement signals from Influ2 can be combined with Salesforce data to run advertising campaigns and cross-channel orchestration.
- Salesforce data can be used to inform person-based marketing (PBM) measurement, defining account stages and dynamic campaign list placement.
Compatibility with Other Platforms
Apart from Salesforce, Influ2 is compatible with a wide range of other CRM and marketing automation platforms, including:
- HubSpot
- Marketo
- Creatio
- Outreach
- ActiveCampaign
This broad compatibility ensures that Influ2 can be integrated into various existing marketing and sales ecosystems, making it versatile for different business needs.
Cross-Platform Capabilities
Influ2’s integration capabilities extend beyond just CRM systems. It allows users to run advertising campaigns across all major social and display networks, enabling targeted ads to specific decision-makers. This cross-platform approach helps in tracking contact-level intent and engagement, which can be synchronized with data from other integrated platforms.
Device Compatibility
While the specific device compatibility is not explicitly detailed, the nature of Influ2 as a cloud-based platform suggests that it can be accessed and managed from various devices with internet connectivity, including desktops, laptops, and mobile devices. This ensures that marketing and sales teams can monitor and manage their campaigns from anywhere.
Conclusion
In summary, Influ2’s integration with various CRM and marketing automation tools, along with its ability to run campaigns across multiple ad networks, makes it a highly compatible and versatile solution for B2B marketers looking to target specific decision-makers effectively.
Influ2 - Customer Support and Resources
Customer Support Options
- Influ2 offers multiple support channels to assist its users. These include:
- Chat Support: Users can engage with the support team through live chat for immediate assistance.
- Webinars and Training: Influ2 provides webinars and live online training sessions to help users get familiar with the platform and its features.
Additional Resources
- Library and Educational Content:
- Influ2 has a comprehensive library that includes webinars, podcasts, reports, playbooks, and an academy. These resources cover various topics such as sales and marketing trends, account-based marketing strategies, and how to personalize the buyer’s journey.
- The academy section offers detailed courses on topics like “Contact-Level vs Account-Based Advertising” and “How Marketing-Influenced Revenue Clarifies What Attribution Misses”.
- Playbooks and Guides:
- Influ2 provides playbooks that offer practical examples and strategies, such as the “15 ABM Campaign Examples to Personalize Every Stage of the Buyer’s Journey”. These guides help users in creating personalized ad campaigns and understanding how to use the platform effectively.
- Integration Support:
- The platform integrates with several CRM and marketing automation tools like HubSpot CRM, ActiveCampaign, Marketo Engage, Salesforce Platform, and Creatio CRM. This integration is supported through detailed documentation and possibly through the support channels mentioned above.
By offering these support options and resources, Influ2 aims to ensure that its users can maximize the benefits of their contact-level advertising platform.
Influ2 - Pros and Cons
Advantages of Influ2
Influ2 offers several significant advantages, particularly for marketing professionals focusing on account-based marketing (ABM):Granular Targeting
Influ2 allows for highly granular targeting of specific individuals, rather than just accounts. This is achieved through tracking ad impressions, clicks, landing page visits, and time spent on the page for each person, providing a clear picture of who is engaging with your content.Enhanced Visibility and Engagement
The platform provides better visibility into who is clicking through and reading ad content, enabling sales teams to prioritize outreach to the most engaged contacts. This helps in identifying ‘hot’ accounts and understanding how each decision-maker reacts to ad campaigns.Integration with Major Platforms
Influ2 integrates seamlessly with major CRMs and marketing automation platforms such as Salesforce, HubSpot, Outreach, and Marketo. This allows for the synchronization of contact-level engagement data, automating workflows, and enhancing sales activity.Personalization and Context
The tool uses privacy-first technology to target specific individuals with ads, providing sales teams with essential context to engage effectively. It also supports building complex engagement flows and custom messaging based on the stages of the buyer’s journey.User-Friendly Interface and Support
Users praise Influ2 for its intuitive interface, making campaign setup quick and simple. The customer success team is highly regarded for their support, guidance, and help in optimizing campaigns.Comprehensive Reporting
Influ2 offers detailed reporting capabilities, including revenue attribution and contact-level intent, which helps in associating marketing influence with sales results. The platform also provides real-time notifications and out-of-the-box reporting that is easy to understand.Disadvantages of Influ2
While Influ2 has many strengths, there are some areas where it falls short:Platform Setup Efficiency
Some users have noted that the initial setup of the platform can be less efficient than expected, although Influ2 is continually working on updates to improve this process.Match Rate Issues
There have been reports of lower match rates for certain hard-to-reach audiences, such as healthcare providers. This can be a challenge for campaigns targeting specific, niche groups.UI and Metrics Integration
A few users have suggested that the UI could be sharper, and there is a need for better cross-integration of metrics to improve reporting. Additionally, knowing the platform where ad engagement came from would be beneficial.Dynamic Personalization Limitations
Some users have expressed a desire for dynamic personalization options similar to those offered by other ABM tools, such as customizing ads based on account names or similar field merges.Roadmap and Feature Implementation
While Influ2 has a roadmap packed with new features, the implementation of these features can sometimes take longer than anticipated, which can be frustrating for users eager to utilize the latest updates.Overall, Influ2 is a powerful tool for ABM, offering significant advantages in targeting and engagement, but it also has some areas where it can improve to better meet the needs of its users.
Influ2 - Comparison with Competitors
Market Share and Competitors
In the Social Marketing category, Influ2 faces significant competition from several established players. The top competitors include:Facebook Apps and Tabs
Estimated 84.64% market share.ShootProof
Estimated 2.98% market share.ProveSource
Estimated 1.20% market share.Unique Features of Influ2
Influ2 stands out for its ability to target specific decision-makers through contact-level ads. Here are some unique features:Contact-Level Ads
Influ2 allows you to show ads to specific decision-makers across all major social and display networks and track contact-level intent.Alignment of Marketing and Sales
It helps bridge the gap between different stages of the sales funnel by aligning marketing content with sales context and leveraging marketing signals to prioritize and personalize sales outreach.Measurable Impact
Influ2 provides the ability to measure the impact of ads on the sales pipeline in real dollars and cents, making it easier to justify and route marketing dollars.Alternatives to Influ2
If you are looking for alternatives, here are some options:6sense
Known for its Revenue AI, which eliminates guesswork and provides data visibility to create high-quality pipelines. It analyzes millions of data points to uncover in-market accounts and automates prospect follow-up with AI-powered conversational email.RollWorks
A platform that focuses on account-based marketing and sales, helping to identify and engage target accounts across multiple channels.Driftrock
Specializes in lead generation and ad optimization, particularly for Facebook and other social media platforms.Brandwatch
A comprehensive social media monitoring and analytics tool that helps in tracking brand mentions, sentiment analysis, and competitor analysis.Content Marketing Tools Category
While Influ2 is primarily known for its social marketing capabilities, it also competes in the Content Marketing Tools category, though with a much smaller market share of 0.10% compared to competitors like:Embedly
Estimated 48.51% market share.Imgur
Estimated 22.41% market share.FMGsuite
Estimated 4.51% market share. In this category, Influ2’s unique features still revolve around its precision in targeting and measuring the impact of marketing efforts, but it faces stiff competition from more established content marketing tools.Customer Base
Influ2 has a smaller customer base compared to some of its competitors. For example, in the Content Marketing Tools category, Influ2 has 269 customers, whereas Marketing.AI, a competitor, has 3042 customers. In summary, while Influ2 offers unique features such as contact-level ads and precise targeting, it operates in a competitive landscape dominated by larger players in both the social marketing and content marketing tools categories. Influ2 - Frequently Asked Questions
Frequently Asked Questions about Influ2
What is Influ2 and what does it do?
Influ2 is a contact-level advertising platform that helps B2B businesses target specific people within their target accounts and track real-time ad engagement by name. It allows companies to deliver highly targeted messages to key decision-makers, align sales and marketing efforts, and measure the impact of marketing on revenue.
How does Influ2’s pricing work?
Influ2’s pricing is based on the number of people targeted. The platform bundles the platform and ad fees together into one flat price, which is part of a subscription model. For specific pricing details, you need to contact Influ2 directly.
What are the key features of Influ2?
Key features of Influ2 include:
- Engagement Tracking: Tracking engagement insights of every prospect.
- Target Account Identification: Identifying exact contacts that match your Ideal Customer Profile (ICP) using the Audience Discovery tool.
- Behavior Tracking: Monitoring the behavior and engagement of target accounts.
- Campaign Management: Managing and personalizing ad campaigns across various advertising channels.
- Data Synchronization: Syncing campaign results with existing CRM, MAPs, and Sales Engagement platforms.
How does Influ2 integrate with other platforms?
Influ2 integrates seamlessly with several platforms, including Salesforce, Outreach, HubSpot, Marketo Engage, ActiveCampaign, and Creatio CRM. These integrations help in syncing engagement data and making outreach faster and simpler.
Can I create new leads and contacts for unmatched prospects in Salesforce through Influ2?
Yes, you can create new leads and contacts for unmatched prospects in Salesforce through Influ2. This is part of the data synchronization capabilities that allow you to manage your leads and contacts effectively.
How often does Influ2 sync engagement data to Salesforce?
Influ2 syncs engagement data to Salesforce multiple times a day, ensuring that your CRM is always up-to-date with the latest engagement insights.
Does Influ2 support A/B testing of ad creatives?
Yes, Influ2 allows you to A/B test your ad creatives. This feature helps in determining which creative assets perform best with your target audience.
How does Influ2 ensure data protection and compliance?
Influ2 ensures data protection and compliance by using first-party data and not utilizing IPs or cookies, which helps in maintaining CCPA/GDPR compliance. Additionally, Influ2 is SOC2 Type II certified, providing high standards of customer data protection.
What kind of support does Influ2 offer?
Influ2 offers various support options, including chat support. This ensures that any issues or questions you have can be addressed promptly and efficiently.
How long does it take to deploy and onboard Influ2?
Influ2 can be deployed and onboarded in just a few days, with a minimal learning curve. This allows you to quickly start running your ad campaigns and seeing results.
Can I see individual channel performance of my Influ2 campaigns?
Yes, you can see the individual channel performance of your Influ2 campaigns. This helps in understanding which channels are performing best and where to optimize your ad spend.
Influ2 - Conclusion and Recommendation
Final Assessment of Influ2
Influ2 is a contact-level advertising platform that stands out in the social media tools and AI-driven product category, particularly for businesses engaging in account-based marketing (ABM) and targeting specific decision-makers within enterprise accounts or niche industries.
Key Features and Benefits
- Contact-Level Advertising: Influ2 allows GTM teams to run ads targeted at specific individuals within target accounts, tracking real-time ad engagement by name. This helps in aligning sales and marketing efforts, ensuring that the right messages are delivered to the right people at the right time.
- Behavioral Scoring: The platform uses behavioral scoring to capture a wide range of decision-makers’ online activities, including ad impressions, clicks, landing page visits, and time spent on the page. This helps in identifying highly interested decision-makers and measuring the impact of marketing campaigns on individual prospects.
- Integration and Compatibility: Influ2 integrates seamlessly with major CRMs and marketing automation platforms such as Salesforce, HubSpot, Outreach, and Marketo. This integration allows for the export of behavioral scoring data to these platforms, enhancing lead qualification and sales readiness.
- Impact on Sales Pipeline: Companies using Influ2 have seen a significant increase in their influenced pipeline, with buyers who engage with Influ2’s contact-level ads converting to the sales pipeline 2.26 times better than those who do not.
Who Would Benefit Most
Influ2 is particularly beneficial for:
- Marketing Professionals: Those practicing account-based marketing will find Influ2 invaluable for identifying and engaging with decision-makers at enterprise accounts or niche industries.
- B2B Businesses: Large enterprises, mid-size businesses, and small businesses in the B2B sector can leverage Influ2 to optimize their marketing efforts, align sales and marketing, and track the impact of their ad campaigns on revenue.
Overall Recommendation
Influ2 is a highly recommended tool for any business looking to enhance their ABM strategies and improve the alignment between sales and marketing. Here are some key reasons why:
- Targeted Advertising: Influ2’s ability to deliver highly targeted messages to specific decision-makers across various advertising channels is a significant advantage.
- Deep Insights: The platform provides detailed insights into the engagement of individual accounts, allowing for better strategy adjustment and personalized outreach.
- Integration and Ease of Use: The seamless integration with major CRMs and marketing automation platforms, along with its user-friendly interface, makes it easy to manage and optimize ad campaigns internally without relying on external agencies.
Overall, Influ2 offers a unique and effective way to reach and engage with key stakeholders, making it an essential tool for any business aiming to optimize their ABM and sales outreach efforts.