Insights Copilot - Detailed Review
Social Media Tools
Insights Copilot - Product Overview
Introduction to Insights Copilot
Insights Copilot is an AI-driven assistant integrated into the YouScan social media listening platform. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Insights Copilot is designed to help users analyze and gain insights from vast amounts of social media data. It allows users to query their social listening data using natural language, similar to how you interact with chatbots like ChatGPT. This AI assistant provides qualitative and quantitative insights into consumer sentiment, demographics, and more, all derived from real-time social data collected by YouScan.Target Audience
The primary target audience for Insights Copilot includes various departments within an organization that need to analyze social media data. This can include marketing teams, customer service departments, and market research analysts who require quick and accurate insights from social media conversations to make informed decisions.Key Features
Natural Language Interface
Users can ask questions about their social data in natural language, making it easy to extract meaningful insights without needing technical expertise.Follow-up Questions and Threaded Conversations
Insights Copilot supports follow-up questions, allowing users to engage in threaded conversations to explore key insights in greater detail.Quantitative Analytics and Visualization
The latest version, Insights Copilot 2.0, can build charts and analyze stats, providing visual insights and quantitative data to support the answers it generates.Comparative Analysis
Users can compare data for different time periods, geographical locations, or social conversation topics, helping to identify patterns, similarities, and differences in customer conversations.Trustworthy Insights
The answers provided by Insights Copilot are backed by relevant examples of social media mentions, allowing users to verify the accuracy of the insights directly from the source data.Efficient Analysis
Insights Copilot can analyze vast volumes of data in minutes, a task that would otherwise take hours or days with traditional social listening tools. By leveraging these features, Insights Copilot simplifies social listening efforts, enabling users to make faster and more informed decisions based on accurate and reliable data. Insights Copilot - User Interface and Experience
User Interface of Insights Copilot
The user interface of Insights Copilot, integrated within the YouScan social media listening platform, is designed to be intuitive and user-friendly, making it easy for users to extract valuable insights from social media data.Interface and Interaction
Insights Copilot is accessible directly from the mentions stream within the YouScan platform. It features a natural language interface, allowing users to ask questions about their social data in a straightforward and conversational manner, similar to interacting with chatbots like ChatGPT. Users can enter any question about the social data, or they can use pre-defined question suggestions provided by the platform. For example, users can ask about key customer complaints, topics regularly mentioned alongside their brand, or the unmet needs of their customers.Ease of Use
The interface is simple and easy to use. Users can ask follow-up questions to get deeper insights, and the system supports threaded conversations, allowing for a more detailed exploration of key insights. This feature enables users to engage in a dialogue with the AI, refining their queries and gaining more specific information.Real-Time Data Access
Insights Copilot has access to real-time social data collected by YouScan, which is enriched by proprietary AI technology. This allows users to get insights into consumer sentiment, demographics, and other relevant metrics quickly, typically within a minute.Verification and Trustworthiness
To ensure the accuracy of the insights, users can click on the “Example” button to see the actual social media mentions that support the conclusions made by Insights Copilot. This transparency helps build trust in the AI’s responses.Additional Features
Users can filter the set of analyzed mentions to narrow down the data before asking questions. This can be done manually or by letting the system extract filters from the question text. Additionally, users can compare different data segments, such as data for different time periods or geographical locations.Limitations and Recommendations
While Insights Copilot is highly effective for analyzing text mentions on social media, it is recommended to use other YouScan AI capabilities for image analysis and audience analysis. It’s also important to cross-check the insights provided by Insights Copilot with other data before making high-stakes decisions.Conclusion
Overall, the user interface of Insights Copilot is streamlined, intuitive, and focused on providing quick and insightful answers to user queries, making it a valuable tool for social media listening and analysis. Insights Copilot - Key Features and Functionality
Insights Copilot Overview
Insights Copilot, integrated into the YouScan social media listening platform, is a powerful AI-driven tool that helps users extract valuable insights from vast amounts of social media data. Here are the key features and how they work:
Natural Language Interface
Insights Copilot uses a natural language interface, allowing users to ask questions about their social media data in a straightforward and intuitive way. This interface is powered by ChatGPT, enabling users to query their data using everyday language.
Real-Time Data Analysis
The tool provides real-time analysis of social media mentions, allowing users to get immediate insights into consumer sentiment, demographics, and other relevant data points. This real-time capability ensures that the information is current and relevant.
Comprehensive Question Handling
Insights Copilot can handle a wide range of questions, from simple inquiries like “What are the key customer complaints?” to more complex analyses such as “What topics are regularly mentioned alongside our brand?” or “What are the unmet needs of my customers?” This versatility makes it a valuable tool for deepening insights into customer interactions.
Example and Source Verification
To ensure the accuracy and trustworthiness of the insights, Insights Copilot provides examples of the actual social media mentions that support its conclusions. Users can click on the “Example” button to see the underlying data, allowing them to verify the insights directly.
Filtered Analysis
Users can narrow down the analyzed mentions using filters such as “WOM” (Word of Mouth) or “Opinion” auto-categories, or by source type like “News.” This feature helps in focusing the analysis on specific aspects of the data, making the insights more targeted and relevant.
Threaded Conversations
Insights Copilot supports threaded conversations, allowing users to engage in follow-up discussions to explore key insights in greater detail. This feature enables a more in-depth analysis by building on previous questions and answers.
Language Support
The tool translates the final answers into the user’s query language, ensuring that users receive insights in their preferred language. Users can also explicitly choose a language in the settings to ensure consistency.
Data Segmentation and Comparison
Users can compare data across different time periods, geographical locations, or social conversation topics. For example, you can ask, “What differentiates Sephora from other beauty products retailers?” and compare the data segments to gain a clearer understanding.
Reporting and Presentation
Insights Copilot allows users to copy all the insights and use them in reports and presentations, making it easier to share findings with others. This feature streamlines the process of incorporating AI-driven insights into business communications.
Integration with YouScan Platform
Insights Copilot is seamlessly integrated into the YouScan platform, accessible directly from the mentions stream on any topic. This integration makes it easy for users to access and utilize the AI assistant without needing to switch between different tools.
AI Integration
The AI integration is based on ChatGPT, which enables the tool to analyze millions of online conversations and provide qualitative insights. This AI technology is what drives the ability of Insights Copilot to summarize data, find reasons behind social trends, and answer complex questions.
Conclusion
By leveraging these features, Insights Copilot simplifies social media listening efforts, providing users with actionable insights that can inform business decisions and improve customer interactions.
Insights Copilot - Performance and Accuracy
Performance and Accuracy of Insights Copilot
When evaluating the performance and accuracy of Insights Copilot, a component of the YouScan social media listening platform, several key points stand out:Accuracy and Factual Reliability
Insights Copilot is built on ChatGPT and integrates directly into YouScan, allowing users to query social listening data using natural language. The tool provides insights into consumer sentiment, demographics, and other relevant metrics. One of the strengths of Insights Copilot is its ability to back answers with relevant examples of social media mentions, enabling users to verify the accuracy of the responses by examining the actual social posts.Response Time and Efficiency
Insights Copilot generally responds within a minute, which is relatively quick for the depth of analysis it provides. Users can also engage in threaded conversations to explore key insights in greater detail and context, which enhances engagement and the overall user experience.Handling Complex Queries
The tool can handle both straightforward and more complex analyses, such as identifying key customer complaints or unmet needs. It supports follow-up questions, allowing users to delve deeper into the insights provided. For example, users can ask follow-up questions like “What are the main consumer complaints?” and then “How should we respond?”.Limitations and Areas for Improvement
Data Filters and Context
To get the best results, users need to use filters to narrow down the set of analyzed mentions. For instance, filtering by “WOM” (Word of Mouth) or “Opinion” auto-categories can help in getting more insights about consumer experience. This suggests that while the tool is powerful, it requires some user input to optimize its performance.Data Type Limitations
Insights Copilot analyzes only text mentions on social media. For image analysis or audience analysis, users need to use other YouScan capabilities dedicated to Visual Insights and Audience Insights. This limitation means that the tool is not a one-stop solution for all types of social media data analysis.Language Support
While Insights Copilot translates the final answer into the user’s query language, ensuring users get answers in their desired language, there might be limitations in how well it handles nuanced language or regional dialects. However, the tool does allow users to choose a language explicitly in the settings.Engagement
The tool supports threaded conversations, which enhances user engagement by allowing for more detailed and contextual discussions. Users can also copy insights to use in reports and presentations, making it easier to integrate the findings into their work.Conclusion
In summary, Insights Copilot performs well in terms of accuracy and engagement, particularly when users utilize its filtering options and follow-up question features. However, it has limitations such as the need for text-based data and the requirement for additional tools for image or audience analysis. By being aware of these aspects, users can effectively leverage Insights Copilot to gain valuable insights from their social media data. Insights Copilot - Pricing and Plans
Payment Methods and General Information
Insights Copilot accepts credit card payments via Stripe and bank wire transfers.
Free Trial
The best current offer for Insights Copilot is a two-week free trial. This allows users to access the YouScan Social Listening Platform with the ChatGPT-powered Insights Copilot at no cost for two weeks. This trial is a limited-time promotion and provides an opportunity to explore the platform’s capabilities and generate insights from social media data.
Subscription Plans
While the specific details of the subscription plans are not explicitly outlined in the available sources, here are some key features and considerations:
- Insights Copilot is part of the YouScan Social Listening Platform, which includes features such as real-time social data analysis, consumer sentiment analysis, demographics, and the ability to ask questions in natural language to receive insights supported by social media mentions.
Features by Plan
- Basic Account: Each account on the YouScan platform includes 50 free questions per month, shared among all users of the account.
- Insights Copilot Add-on: For unlimited questions, users can purchase the Insights Copilot add-on by contacting the Customer Success team. The pricing for this add-on is not specified in the available information.
Additional Features
- Threaded Conversations: Insights Copilot 2.0 includes threaded conversations, allowing users to ask follow-up questions.
- Charts and Quantitative Analytics: Users can create charts and perform quantitative analytics to visualize insights.
- Real-time Social Data: Access to real-time social data collected by YouScan, enriched with information about consumer sentiment, demographics, and more.
Given the limitations in the available sources, it is recommended to contact YouScan’s Customer Success team directly for detailed pricing and plan information, as well as any specific features or tiers that may not be publicly listed.
Insights Copilot - Integration and Compatibility
Insights Copilot Overview
Insights Copilot, integrated into the YouScan social media listening platform, is a powerful AI assistant that leverages ChatGPT technology to analyze and provide insights from social media data. Here’s how it integrates with other tools and its compatibility across different platforms:
Integration with YouScan Platform
Insights Copilot is seamlessly integrated into the YouScan social media listening platform. This integration allows users to query their social listening data using natural language directly within the platform. Users can ask a variety of questions, from simple inquiries about customer complaints to more complex analyses such as identifying topics regularly mentioned alongside their brand or analyzing unmet customer needs.
Compatibility and Access
Insights Copilot operates exclusively within the YouScan interface and does not have documented integrations with external tools like Slack, Microsoft Teams, or other communication platforms. It is optimized to work with the data collected by YouScan, utilizing its proprietary AI technology to provide detailed insights into consumer sentiment, demographics, and more.
Language and Regional Compatibility
While Insights Copilot does not have broad integration with multiple platforms, it does support multiple languages. Users can choose their preferred language in the Insights Copilot settings, ensuring that the final answers are translated into the user’s query language. However, there is no detailed information on regional compatibility beyond its integration within the YouScan platform.
Usage and Features
To use Insights Copilot, users simply need to click the “Insights Copilot” button in the mentions stream on any topic within the YouScan platform. It supports threaded conversations, allowing for follow-up questions and deeper insights. Users can also filter the analyzed mentions to narrow down the data before asking questions, and they can verify the accuracy of the responses by examining the underlying social media mentions.
Conclusion
In summary, Insights Copilot is tightly integrated with the YouScan platform and does not have documented integrations with other external tools or platforms. Its primary strength lies in its ability to analyze and provide insights from social media data collected by YouScan, making it a valuable tool for those already using the YouScan social media listening platform.
Insights Copilot - Customer Support and Resources
Insights Copilot Overview
Integrated into the YouScan social media listening platform, Insights Copilot offers several customer support options and additional resources that enhance the analysis and engagement with social media data.
Natural Language Interface
Insights Copilot allows users to query their social listening data using natural language, similar to interacting with AI-powered chatbots like ChatGPT. This interface enables users to ask a wide range of questions, from basic inquiries like “What are the key customer complaints?” to more complex analyses such as “What topics are regularly mentioned alongside our brand?” or “What are the unmet needs of my customers?”.
Follow-Up Questions and Threaded Conversations
Users can engage in threaded conversations, asking follow-up questions to get deeper insights into the data. For example, you can ask, “What are the main consumer complaints?” and then follow up with “And what about …?” or “And how should we respond?” This feature allows for more detailed and contextual exploration of key insights.
Data Analysis and Visualization
Insights Copilot supports the analysis and visualization of quantitative stats. It can build charts and provide insights through comparative analysis of different data segments, such as comparing data across time periods, geographical locations, or social conversation topics. This helps in identifying patterns, similarities, and differences in customer conversations.
Trustworthiness and Verification
The answers provided by Insights Copilot are backed by relevant examples of social media mentions, allowing users to verify the accuracy of the responses. Users can click on the “Example” button to see the actual underlying mentions data, ensuring trustworthiness.
Filters and Customization
Users can use filters to narrow down the set of analyzed mentions before asking questions. This can be done by selecting filters manually or letting the system extract them from the question text. This feature helps in getting more targeted and relevant insights.
Multilingual Support
Insights Copilot translates the final answer into the user’s query language, ensuring that users receive answers in their desired language. Users can also explicitly choose a language in the Insights Copilot settings.
Additional Resources
- Example Insights: Users can copy all the insights to use them in reports and presentations.
- Recording of New Capabilities: There is a recording available that details the new capabilities of Insights Copilot, providing a deeper look into its features.
Conclusion
Overall, Insights Copilot provides a comprehensive and user-friendly tool for analyzing social media data, making it easier for users to gain valuable insights and make informed decisions.
Insights Copilot - Pros and Cons
Advantages of Insights Copilot
Insights Copilot, integrated into the YouScan social media listening platform, offers several significant advantages that make it a valuable tool for analyzing and engaging with social media data.Easy-to-Use Interface
Insights Copilot features a natural language interface, similar to ChatGPT, allowing users to ask questions about their social listening data in a straightforward and intuitive way.Instant Answers and Summarization
It provides instant answers to questions, summarizing vast amounts of social data in less than a minute. This saves hours of manual analysis and ensures quick insights into consumer sentiment, demographics, and other key metrics.In-Depth Analysis
Beyond basic summarization, Insights Copilot can handle complex analyses such as identifying key customer complaints, topics regularly mentioned with the brand, and unmet customer needs. The answers are backed by relevant examples of social media mentions, ensuring trustworthiness.Real-Time Data Tracking
The tool offers real-time brand and product mention tracking, along with in-depth sentiment analysis to gauge public perception. This real-time data is crucial for immediate decision-making.Enhanced Features in Version 2.0
Insights Copilot 2.0 introduces several new features, including the ability to ask follow-up questions in threaded conversations, build charts and analyze quantitative statistics, and compare different data segments across time periods, geographical locations, or conversation topics.Strategic Insights and Engagement
It facilitates strategic influencer discovery and engagement, as well as comprehensive campaign impact assessments. This helps in identifying patterns, similarities, and differences in customer conversations more easily.Disadvantages of Insights Copilot
While Insights Copilot is a powerful tool, there are some limitations and areas for improvement.Limited to Text Mentions
Insights Copilot analyzes only text mentions on social media and does not include image analysis or audience analysis, which requires using other YouScan capabilities like Visual Insights and Audience Insights.Dependence on YouScan Data
The effectiveness of Insights Copilot is heavily dependent on the quality and scope of the social data collected by YouScan. If the data is incomplete or biased, the insights provided by Copilot may be limited or inaccurate.Potential for Overreliance on AI
Users might rely too heavily on the AI-driven insights without verifying them thoroughly, although the feature to view example mentions helps mitigate this risk.Language and Filter Dependencies
To get the best results, users need to use filters to narrow down the analyzed mentions and ensure the language settings are correctly configured. This requires some setup and understanding of how to use the filters effectively. Overall, Insights Copilot is a highly beneficial tool for social media listening and analysis, offering significant time savings and deep insights into consumer data. However, it is important to be aware of its limitations and ensure proper use of its features. Insights Copilot - Comparison with Competitors
Unique Features of Insights Copilot
Integration with YouScan
Advanced Query Capabilities
Comparative Analysis
Potential Alternatives
Microsoft Copilot
Sprout Social
Brandwatch
Other Tools
Insights Copilot - Frequently Asked Questions
Here are some frequently asked questions about Insights Copilot
What is Insights Copilot?
Insights Copilot is an AI assistant that operates within the YouScan social media listening platform. It allows users to ask questions about their social listening data using natural language, similar to how you interact with other AI-powered chatbots like ChatGPT or Gemini.How does Insights Copilot access and analyze data?
Insights Copilot has access to real-time social data collected by YouScan, which is enriched by in-house AI technology. This data includes information about consumer sentiment, demographics, and more, enabling comprehensive analysis of social media interactions.What kind of questions can I ask Insights Copilot?
You can ask a wide range of questions, from basic ones like “What are the key customer complaints?” to more sophisticated queries such as “What are the topics regularly mentioned with our brand?” or “Analyze the unmet needs of my customers.” The AI can handle various levels of complexity in your inquiries.How does Insights Copilot differ from other AI chatbots?
Unlike other AI chatbots, Insights Copilot has direct access to the real-time social data collected by YouScan. This integration allows it to provide insights that are specific to your social media data, making it more relevant and useful for social media analysis.Can Insights Copilot summarize social data?
Yes, Insights Copilot goes beyond mere summarization. It can analyze and provide detailed insights into your social media data, including consumer sentiment, demographics, and other relevant metrics.Is Insights Copilot user-friendly?
Insights Copilot is designed to be user-friendly, allowing you to ask questions in natural language. This makes it easy to interact with the AI and get the information you need without needing specialized technical knowledge.What kind of insights can I expect from Insights Copilot?
You can expect insights on various aspects of your social media data, such as customer complaints, topics associated with your brand, unmet customer needs, and more. These insights are aimed at helping you make informed decisions based on real-time social media interactions.Is there any limit to the types of questions I can ask?
While there isn’t a specific limit mentioned, the system is designed to handle a broad range of questions related to your social media data. You can ask anything from simple queries to more complex analyses, and the AI will provide relevant insights based on the data available.How does Insights Copilot help in decision-making?
Insights Copilot helps in decision-making by providing actionable insights from your social media data. By analyzing consumer sentiment, demographics, and other metrics, it enables you to make informed decisions that are data-driven and relevant to your business needs.Is Insights Copilot available as a standalone product or only within YouScan?
Insights Copilot is integrated within the YouScan social media listening platform and is not available as a standalone product. It is part of the suite of tools offered by YouScan to enhance social media analysis and insights. Insights Copilot - Conclusion and Recommendation
Final Assessment of Insights Copilot
Insights Copilot, integrated into the YouScan social media listening platform, is a powerful AI-driven tool that offers several compelling benefits for those seeking to analyze and act on social media data.Key Features
Natural Language Interface
Insights Copilot allows users to query their social listening data using natural language, making it easy to ask questions like “What are the key customer complaints?” or “What topics are regularly mentioned alongside our brand?”.
Real-Time Insights
The tool provides real-time social data analysis, enabling users to get immediate answers to their queries. This feature is particularly useful for tracking consumer sentiment, demographics, and other critical metrics.
Detailed Analysis
Insights Copilot goes beyond simple data summarization by handling complex analyses and providing insights backed by relevant examples of social media mentions. This ensures the accuracy and trustworthiness of the responses.
User-Friendly
The interface supports threaded conversations, allowing users to engage in follow-up discussions and explore key insights in greater detail. Users can also filter mentions to narrow down the analyzed data, making the process more focused and efficient.
Who Would Benefit Most
Insights Copilot is highly beneficial for several types of users:Marketing Teams
By providing real-time analytics and insights into customer behavior, sentiments, and trends, marketing teams can optimize their campaigns, improve targeting, and enhance personalization.
Customer Service Teams
The tool helps in analyzing customer feedback and conversations, identifying common issues and sentiments, which can inform service improvements and product development.
Social Media Managers
Insights Copilot aids in monitoring brand mentions, tracking consumer complaints, and understanding unmet customer needs, all of which are crucial for maintaining a positive brand image and improving customer satisfaction.
Overall Recommendation
Insights Copilot is a valuable addition to any social media analytics toolkit. Here’s why:Efficiency
It automates the process of analyzing social media data, saving time that would otherwise be spent on manual analysis and reporting.
Accuracy
The tool provides accurate and trustworthy insights by backing responses with real social media mentions, ensuring that decisions are based on reliable data.
User Experience
The natural language interface and ability to engage in threaded conversations make it user-friendly and intuitive, even for those without extensive technical expertise.
In summary, Insights Copilot is an excellent choice for anyone looking to gain deep insights into social media data quickly and accurately. Its ability to provide real-time insights, handle complex analyses, and support detailed follow-up discussions makes it a powerful tool for marketing, customer service, and social media management teams.