Later - Detailed Review
Social Media Tools
Later - Product Overview
Later Overview
Later is a comprehensive social media management tool that is ideal for businesses and social media managers who heavily rely on images and videos in their marketing strategies.Primary Function
Later’s primary function is to help users schedule and manage their social media posts more efficiently. It integrates with major social media platforms such as Facebook, TikTok, LinkedIn, Instagram, X (formerly Twitter), Pinterest, and even YouTube. This integration allows users to manage all their social media accounts from a single platform, saving time and effort.Target Audience
The target audience for Later includes businesses, social media managers, and content creators who need to manage multiple social media profiles. The user base is predominantly composed of individuals aged 25-34, with a slight majority being female (57.27%).Key Features
Post Scheduling and Management
Later offers a user-friendly post builder that allows users to create and schedule posts across multiple social media channels. Users can select media items, add captions, hashtags, and set the date and time for posting. The tool also suggests the best times to post for maximum engagement and allows for bulk scheduling through its Quick Schedule feature.Social Calendar
The social calendar provides a clear overview of the social media queue, allowing users to view their scheduled posts in week, month, or list formats. It also includes a visual planner to show how scheduled posts will appear on Instagram profiles and supports scheduling and viewing Instagram stories.Linkin.bio
One of Later’s popular features is Linkin.bio, which enables users to create a link in bio page for Instagram and TikTok. This page can drive followers to various web pages, such as websites, blogs, or online stores. Users can customize the page with themes, fonts, and background colors, and add social icons and buttons to link to different business pages.Analytics
Later provides analytics tools to measure the success of social media strategies. The analytics are categorized into Discovery (reach and impressions), Action (likes, comments, saves), and Conversion (post clicks, button clicks, and revenue). These metrics help users understand their audience engagement and conversion rates.Additional Tools
Later also includes an image and video editor to ensure media fits the requirements of different social channels. Additionally, it offers an AI caption writer and hashtag suggestions to help with content creation.Conclusion
Overall, Later is a versatile tool that streamlines social media management, enhances content creation, and provides valuable insights through its analytics features. Later - User Interface and Experience
User-Friendly Interface
Later.com boasts an intuitive and easy-to-use interface that simplifies the process of planning, scheduling, and managing social media content. The platform is designed to be user-friendly, allowing users to quickly get familiar with its features and tools.
Visual Content Calendar
One of the standout features is the visual content calendar, which enables users to visually schedule and organize their content across various social media platforms. This calendar allows users to drag and drop media files and create placeholders for future content, providing a clear and visual overview of their posting schedule.
Media Organization
The media library is another key component, where users can upload, store, and organize their media files, including photos, videos, and GIFs. This library allows users to add captions, tags, and location information to each media file, making it easy to search and locate content when scheduling.
Integration with Tools
Later.com integrates seamlessly with stock photography and design tools like Unsplash and Canva, allowing users to search for royalty-free images and create visually appealing graphics directly within the platform. This integration eliminates the need to use multiple tools for a single task.
Analytics and Insights
The platform provides comprehensive analytics and insights on content performance and audience engagement. This feature helps users make data-driven decisions about their content strategy, identify the best-performing content, and optimize their posting times and hashtags for maximum reach.
Additional Features
Later.com also includes features like the Link in Bio tool, which allows users to create a clickable link in their Instagram profile that leads to a personalized landing page. This tool helps maximize the potential of the Instagram profile by driving more traffic to desired webpages. Additionally, the platform offers AI-driven tools such as an AI caption writer, hashtag suggestions, and best time to post recommendations, all of which enhance the user experience and streamline content creation.
Ease of Use
Setting up an account on Later.com is straightforward. Users can sign up using their email or social media accounts and then connect their social media profiles. The dashboard is intuitive, with easily identifiable tools and settings that allow users to customize their preferences, such as timezone and notification settings.
Overall User Experience
The overall user experience on Later.com is positive due to its intuitive interface, comprehensive features, and ease of use. The platform is designed to save time by allowing users to schedule posts ahead of time, collaborate with teams, and analyze content performance. The mobile app further enhances the user experience by enabling users to manage their social media content on-the-go.
In summary, Later.com offers a seamless and user-friendly experience, making it an ideal tool for individuals and businesses looking to manage and optimize their social media presence efficiently.
Later - Key Features and Functionality
Overview
Later, a prominent social media management tool, offers a range of features that are enhanced by AI technology, making it a comprehensive solution for managing and optimizing social media presence.Post Builder
The post builder is a central feature of Later, allowing users to create and schedule posts across multiple social media channels, including Instagram, TikTok, YouTube, and more. Here, you can select multiple channels, add captions, and use Later’s AI caption writer to generate captions in various tones. The tool also suggests relevant hashtags based on your caption, which can boost your post’s reach. Additionally, you can edit images and videos directly within the post builder, adding filters, text, and alt text. This feature is user-friendly and saves time by allowing you to customize posts for each social media channel.Social Calendar
Later’s social calendar provides a clear overview of your scheduled posts in week, month, or list formats. It includes a visual planner that shows how your scheduled posts will look on your Instagram profile. You can also view and schedule Instagram stories from the calendar. The media library is integrated beside the calendar, making it easy to drag and drop images and videos into your schedule. This feature helps in organizing and visualizing your social media content strategy.Linkin.bio
The Linkin.bio feature allows you to create a link in bio page for Instagram and TikTok, driving followers to your web pages. This page can be customized with themes, fonts, and background colors. You can add social icons, buttons linking to your website or online store, and even mirror your Instagram grid to link each post to relevant business pages. This feature is particularly useful for businesses looking to drive traffic and sales from their social media profiles.Creator & Brand Collaborations
This feature is specifically beneficial for creators, enabling them to collaborate with brands for social campaigns. You can create a media kit to showcase your rates, services, and media highlights. Brands can find and reach out to you for influencer collaboration opportunities, making it easier to manage and secure partnerships.Media Library
The media library stores your images and videos, allowing easy access when scheduling posts. You can upload files from your computer, Dropbox, or Google Drive. The library also collects media from Instagram tags, mentions, and other web sources, which is useful for gathering user-generated content. This feature ensures you have a centralized repository of media assets for your social media posts.Ideas
The Ideas feature, currently in beta, helps generate content ideas for your social media posts based on your brand description. While the ideas may not be highly creative yet, they provide a starting point for planning your content strategy for several weeks. You can use these ideas to create drafts in the post builder, making content planning more efficient.Conversations
Later’s Conversations feature acts as a social media inbox, allowing you to respond to comments on Instagram and TikTok posts. It offers three views: Inbox, Post, and User. However, this feature is limited to only Instagram and TikTok and does not support replying to mentions and messages, which might be a drawback for comprehensive social media customer support.Analytics and Reporting
Later provides detailed analytics for Instagram, Twitter, Pinterest, and TikTok, including metrics on audience, post performance, reel performance, story performance, and hashtag effectiveness. You can generate reports from these analytics and share them with clients or collaborators. This feature helps in evaluating the performance of your social media campaigns and making data-driven decisions.AI-Powered Social Listening
Later has recently introduced an AI-powered social listening tool that integrates with its existing social media management features. This tool provides actionable insights into social media conversations about your brand, competitors, and industry trends. It helps refine content strategies, measure campaign performances, and monitor brand health in real-time. The tool also suggests ideal creator partnerships based on past campaign successes, making it invaluable for influencer marketing efforts.Mobile App
Later’s mobile app, though less functional than the desktop version, is still quite useful. It includes sections for the media library, scheduling, trends, and account management. The app allows you to capture and upload moments from your smartphone, syncs with the desktop version, and provides insights into popular trends on Instagram and TikTok. This feature ensures you can manage your social media content on the go.Conclusion
In summary, Later’s features are designed to streamline social media management, enhance content creation, and provide valuable insights through AI-driven tools. Each feature is aimed at making social media marketing more efficient and effective, whether you are a creator or a brand. Later - Performance and Accuracy
Performance
Later is praised for its user-friendly interface and specific features that make social media management more efficient. Here are some of its strengths:Visual Content Planning
Later’s visual content calendar allows users to plan and preview their social media feeds, ensuring a cohesive and visually appealing feed.AI-Driven Analytics
Later provides insights into the best times to post based on audience engagement, helping to maximize reach and interaction. It also offers detailed analytics on post performance, follower growth, and profile views.Multi-Platform Support
Later manages content across various social media platforms, including Instagram, Facebook, Twitter, Pinterest, and more, from a single dashboard.Hashtag Suggestions and UGC Collection
The tool uses AI to suggest relevant hashtags and identifies and curates user-generated content, which can enhance post discoverability and engagement.Accuracy
While Later offers several valuable features, there are some areas where its accuracy and performance can be improved:Limited Analytics for Other Platforms
Later’s analytics are primarily focused on Instagram, with limited analytics available for other platforms like Facebook and Twitter. This can be a significant limitation for users who need comprehensive analytics across multiple platforms.Analytical Inaccuracies
Some users have reported issues with the accuracy of Later’s analytics data, which can affect the reliability of the insights provided.Limited Post Scheduling on Lower Plans
The Starter and Growth plans have limitations on the number of posts that can be scheduled per social media profile, which can restrict high-volume posting and business expansion.Additional Charges
Later imposes additional charges for extra social sets, AI credits, and users, which can increase costs for businesses managing multiple social media accounts.Areas for Improvement
Comprehensive Analytics Across All Platforms
Expanding analytics capabilities to include more detailed insights for platforms other than Instagram would make Later a more versatile tool.Enhanced Scheduling Capabilities
Removing or increasing the post limits on lower plans could help smaller businesses and content creators who need to post frequently.Addressing User Complaints
Later needs to address user complaints about video editing glitches, scheduling feature issues, and inaccuracies in analytics data to improve overall user satisfaction. In summary, Later performs well in terms of visual content planning, AI-driven analytics, and multi-platform support, but it has limitations in analytics accuracy and comprehensiveness, particularly for platforms other than Instagram. Addressing these areas could enhance its overall performance and user experience. Later - Pricing and Plans
Later Pricing Plans
Later, a social media management tool, offers a structured pricing plan to cater to various needs of individuals and businesses. Here’s a breakdown of their current pricing tiers and the features associated with each:
Free Plan
Later previously had a free plan, but it has been retired. Instead, they now offer a 14-day free trial for their paid plans.
Paid Plans
Starter Plan
Price: $25 per month (or $20.83 per month with an annual subscription, which includes a 17% discount).
Features: This plan allows for 1 social set, which includes one account from each social media platform (e.g., Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok) and 1 user. It includes basic scheduling features, limited analytics, and 30 posts per social profile.
Growth Plan
Price: $40 per month (or $33.33 per month with an annual subscription, including the 17% discount).
Features: This plan supports up to 3 social sets and 3 users. It offers more advanced features such as additional scheduling capabilities, more detailed analytics, and the ability to manage more social media accounts. The Growth plan also includes features like Link in Bio and First Comment scheduling, which are not available in the Starter plan.
Advanced Plan
Price: $80 per month (or $66.67 per month with an annual subscription, including the 17% discount).
Features: This plan is designed for larger teams and supports up to 6 social sets and 6 users. It includes all the features from the Growth plan, plus additional capabilities such as a Conversations module to manage Instagram comments from your desktop, more extensive analytics, and a larger media library.
Additional Features
Media Library: All plans allow unlimited photo uploads, but the free trial and lower-tier plans have limitations on scheduling dynamic content and accessing advanced analytics.
Team Collaboration: All paid plans support team collaboration, including role assignment and access controls for team members.
In summary, Later’s pricing structure is designed to scale with the needs of its users, from individuals to larger teams managing multiple social media accounts. While there is no longer a free plan, the 14-day free trial allows users to test the features before committing to a paid subscription.
Later - Integration and Compatibility
Later: A Versatile Social Media Management Tool
Later, as a social media management tool, offers several integration and compatibility features that make it a versatile option for managing your social media presence.
Social Media Platforms
Later integrates seamlessly with a variety of major social media platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. This allows you to manage and schedule posts across multiple platforms from a single central hub, saving time and effort.
Third-Party Integrations
While Later may not match the extensive third-party integration capabilities of tools like Hootsuite, it still offers useful integrations. For example, you can upload media directly from your computer or import them from cloud storage services like Dropbox or Google Drive. Additionally, Later integrates with tools like Canva, allowing you to design and create graphics and then migrate them directly into your Media Library.
AI Tools and Content Creation
Later leverages AI to streamline content creation. It includes tools such as the AI Caption Writer, which generates social media captions aligned with your visuals, and a Hashtag Suggestions tool that helps drive reach and engagement. Later also recommends using other AI tools like ChatGPT for tasks such as idea generation, summarizing content, and drafting blog posts.
Mobile Apps
Later offers intuitive mobile apps for both iOS and Android, allowing you to manage your social media presence on the go. You can create, edit, and schedule posts, as well as access your Media Library and other features from your mobile device.
Media Library and Visual Planning
The Media Library in Later is a centralized location where you can store and organize all your photos and videos. This library syncs across Later’s desktop and mobile apps, making it easy to upload or download content and schedule posts from anywhere. The Visual Planner feature lets you preview and arrange your Instagram feed using a drag-and-drop interface, ensuring a cohesive and aesthetically pleasing look.
Analytics and Link in Bio
Later also provides analytics tools to help you measure the performance of your content and understand what works best for your audience. Additionally, the Link in Bio feature allows you to drive traffic to your website, online shop, or blog directly from your Instagram and TikTok bios.
Conclusion
In summary, Later’s integration with various social media platforms, its use of AI for content creation, and its mobile app convenience make it a comprehensive tool for social media management. While it may not offer as broad a range of third-party integrations as some other tools, it is particularly strong in its visual planning and Instagram-specific features.
Later - Customer Support and Resources
Customer Support
Later provides several support channels, depending on your subscription plan:Later’s Chatbot
Available 24/7, the chatbot offers comprehensive self-serve support and troubleshooting guides. This is accessible to all customers, regardless of their plan.
Help Center
The Help Center is another 24/7 resource where users can find detailed guides and answers to common questions. This is available to all customers.
Ticket Support
Free users can create support tickets through the Later Chatbot within their first 30 days to get assistance in setting up and using the platform. For other plans, the availability of ticket support may vary.
Additional Resources
Later offers a variety of resources to help users get the most out of their social media management:Onboarding and Training
Users can access free training, courses, e-books, and downloads to help them grow their social media presence more effectively.
Blog and Marketing Resources
Later’s blog and marketing resources provide the latest tips, strategies, and tools to boost your social media strategy. These include free tools, articles, and expert advice.
Community
Users can connect, learn, and engage with other Later users through their community platform, which fosters collaboration and knowledge sharing.
Beyond Influence Podcast
This podcast is aimed at fans, creators, and brands, offering insights and discussions on social media trends and strategies.
Analytics and Content Tools
While not strictly support resources, Later’s analytics and content creation tools are invaluable for optimizing your social media performance:Later Analytics
Provides insights into what content works best, helping you make data-driven decisions without complex number crunching.
Content Creation Tools
Includes tools to search, find, and organize unique brand content quickly, as well as creative tools to edit and ensure on-brand user-generated content.
These resources collectively ensure that users have the support and tools they need to manage their social media effectively and achieve their goals.
Later - Pros and Cons
Pros of Later
Later is a versatile social media management tool that offers several significant advantages, making it a valuable asset for businesses and social media managers.Time-Saving
Later allows you to schedule posts ahead of time, which can save you a considerable amount of time and help maintain a consistent social media presence.Visual Content Calendar
The platform features an intuitive content calendar that lets you plan and organize your posts visually, providing a clear overview of your content schedule.Bulk Scheduling
You can schedule multiple posts at once, which is particularly useful for planning campaigns or managing a high volume of content.User-Friendly Interface
Later has an intuitive and easy-to-use interface, making it simple for users to navigate and manage their social media accounts.Analytics and Insights
The platform provides valuable analytics and insights on your posts’ performance, helping you understand your audience’s preferences and optimize your content strategy.AI Tools
Later includes AI tools such as the Caption Writer and Ideas section, which help in generating on-brand captions and post topics based on your business model.Content Creation Tools
It offers tools to streamline content creation, including a media gallery, built-in editing tools, and integration with Canva and Unsplash for easy access to stock images.Collaboration Features
Later allows for team collaboration, making it easy for multiple users to work together on social media planning and scheduling.Link in Bio Tool
The platform offers a customizable Link in Bio tool for Instagram and TikTok, helping to drive traffic to your website, online shop, or blog.Cons of Later
While Later is a powerful tool, it also has some limitations and drawbacks.Limited Features for Non-Instagram Platforms
Later’s features are more extensive for Instagram compared to other social media platforms like Facebook, Pinterest, and Twitter.No Posting to Facebook Groups
There is no option for posting to Facebook Groups, which can be a limitation for some users.Analytics Populating Time
Analytics data can take up to a week to start streaming in due to Facebook’s API restrictions.Mobile App Restrictions
The mobile app has some restrictions, such as the inability to post videos to Pinterest, and it is not available in all countries.Image Quality Reduction
Later’s auto-compression feature can reduce the quality of images, especially those with text, and this feature cannot be disabled.Pricing and Plan Limitations
Later does not offer a basic free plan, and its pricing can be more costly compared to other tools like SocialPilot, especially when adding extra social profiles.Limited Advanced Features
Later lacks some advanced features for comprehensive social media management, particularly for analytics and multi-platform applications. Overall, Later is a strong tool for social media management, especially for those heavily invested in visual content and Instagram marketing, but it has some limitations that users should be aware of. Later - Comparison with Competitors
Unique Features of Later
- AI-Enabled Social Listening: Later has recently introduced an AI-powered social listening tool that integrates with its existing social media management solution. This tool provides actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also suggests creators for brands to partner with based on prior campaigns.
- Comprehensive Social Media Management: Later offers a single ecosystem for managing both organic and influencer content. It includes features like bulk scheduling, auto-publishing, and a Visual Planner to preview and arrange your feed.
- Content Creation and Scheduling: Later’s AI tools help in generating post ideas and writing on-brand captions, especially for Instagram. The platform also suggests optimal posting times based on historical engagement data.
Potential Alternatives
Sprout Social
- Advanced Social Listening: Sprout Social processes a large volume of social messages daily and uses AI and machine learning for powerful social listening. It includes features like Query Builder, named entity recognition, and sentiment analysis to provide deep insights into brand conversations and competitor intelligence.
- Unified Inbox and Influencer Management: Sprout Social’s Smart Inbox unifies all social channels into a single stream for monitoring and responding to messages. It also offers comprehensive influencer marketing management tools.
Hootsuite
- Multi-Platform Support and Analytics: Hootsuite is known for its robust analytics and multi-platform support. It offers a user-friendly interface and flexible pricing options, making it a strong alternative for businesses needing comprehensive social media management.
Social Champ
- Advanced Scheduling and Analytics: Social Champ stands out with its advanced scheduling features, multi-platform support, and in-depth analytics. It also includes AI-driven content suggestions and flexible pricing options, making it a great substitute for Later.
- Collaboration and Task Management: Social Champ offers real-time collaboration features, task assignments, and shared editing, which can greatly benefit team workflows.
Brandwatch
- Specialized Social Listening: Brandwatch is highlighted as one of the best AI tools for social listening. It provides sophisticated insights into social data, making it a strong alternative for businesses focusing heavily on social listening and brand monitoring.
Jasper and Writer
- Content Generation: For businesses needing high-quality social media content at scale, Jasper and Writer are excellent options. Jasper is particularly good for generating social media content, while Writer excels in long-form content and technical writing. Both tools use generative AI to speed up content creation and ensure consistency.
Each of these tools offers unique features that can cater to different business needs. For example, if advanced social listening and influencer management are key, Sprout Social might be the best choice. If you need a tool with strong content generation capabilities, Jasper or Writer could be ideal. Later, however, stands out with its integrated approach to social media management and social listening, making it a comprehensive solution for brands and creators.
Later - Frequently Asked Questions
What social media platforms does Later support?
Later supports a variety of social media platforms, including Instagram, TikTok, YouTube, Twitter, Facebook, LinkedIn, and Pinterest. This allows you to manage and schedule posts across multiple channels from a single interface.
How does the post builder in Later work?
The post builder in Later is a feature that lets you create and schedule posts for your social media channels. You can either drag a media file to the calendar or click the “Create post” button to open the post builder. Here, you can select multiple social media channels, add captions, tags, locations, and bio links. Later also offers an AI caption writer to generate captions and suggests relevant hashtags based on your content. Additionally, you can edit images and videos directly within the post builder.
What is the Linkin.bio feature in Later?
The Linkin.bio feature allows you to create a link in bio page for your Instagram and TikTok profiles. This page can be customized with themes, fonts, and background colors. You can add social icons, buttons linking to your website, blog, online store, and other business pages. It also enables you to mirror your Instagram grid and link each post to relevant business pages, making it easier to drive traffic to your important business pages.
How does Later’s AI Caption Writer work?
Later’s AI Caption Writer uses artificial intelligence to generate captions for your social media posts. You can select a casual, professional, or custom tone for your captions. Once you input your description, the AI generates multiple caption options, which you can then customize to fit your brand voice. This feature is available on all new paid plans.
Can Later help me find the best time to post on social media?
Yes, Later’s “Best Time to Post” feature analyzes your Instagram account to determine when your followers are most likely to engage with your content. This helps you schedule your posts at the optimal times to maximize engagement.
How does the media library in Later work?
The media library in Later stores your images and videos, making it easy to access and use them for your social media posts. You can upload files from your computer, Dropbox, or Google Drive. The library also allows you to collect media from Instagram tags and mentions, as well as from Unsplash photo library and contributors. This feature is integrated with the calendar, so you can drag and drop media files to create posts.
Can I collaborate with brands and other creators using Later?
Yes, Later offers a feature called “Creator & Brand Collabs” that allows you to collaborate with brands for social campaigns. You can create a media kit to specify your rates and services, show media highlights, and provide more information about yourself. Brands can also find and reach out to you for influencer collaboration opportunities.
How does Later’s hashtag suggestion feature work?
Later’s hashtag suggestion feature uses AI to generate a list of relevant hashtags for your Instagram posts based on your caption and profile. This helps you extend your reach and get your posts in front of the right audience.
Can I schedule Instagram Stories using Later?
Yes, Later allows you to schedule and view your Instagram Stories directly from the calendar. This feature makes it easy to plan and manage your Instagram content, including both posts and stories.
What are the steps to create and schedule a social media post in Later?
To create a post in Later, you can either drag a file from your media library to the calendar or click the “Create Post” button. Once you’ve selected your media, the post builder will open, allowing you to customize your post for each social media channel, add captions, edit images, and more. You can then schedule the post for the desired time.
Is Later user-friendly for those new to social media management?
Later is designed to be easy to use, even for those who are new to social media management. The interface is intuitive, and features like the post builder and social calendar are straightforward. While there might be a slight learning curve, especially with setting up automatic Instagram scheduling, the overall experience is user-friendly.
Later - Conclusion and Recommendation
Final Assessment of Later
Later is a versatile and user-friendly social media management tool that is particularly beneficial for businesses and social media managers who rely heavily on visual content in their marketing strategies.Key Features
- Content Calendar: Later offers an intuitive content calendar that allows you to plan and visualize your social media posts in a weekly or monthly view. You can drag and drop content onto the calendar, making it easy to manage your posts visually.
- Multi-Platform Integration: Later integrates with various social media platforms including Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest, enabling you to manage all your accounts from one central hub.
- Link in Bio Tool: This feature allows you to create a clickable, shoppable landing page from your Instagram and TikTok profiles, helping to convert followers into customers.
- Analytics: Later provides analytics to track the performance of your social media posts, including metrics like engagement, likes, clicks, and comments. However, for full analytics on Meta platforms, you need a creator or business profile and at least 100 followers on Facebook.
- Media Library and Editing Tools: You can store and edit your photos and videos directly within the platform, eliminating the need to switch between different apps.
Who Would Benefit Most
Later is ideal for:- Small to Medium-Sized Businesses: The competitive pricing and user-friendly interface make it accessible for smaller businesses looking to manage their social media presence efficiently.
- Social Media Managers: The tool’s ability to manage multiple social media accounts in one place, along with features like the content calendar and link in bio tool, makes it a valuable asset for social media managers.
- Content Creators: Those who focus on visual content, such as photographers, videographers, and influencers, will find Later’s media library and editing tools particularly useful.
Pros and Cons
Pros:- User-friendly interface
- Competitive pricing
- Collaborative features for working with other creators and influencers
- Built-in AI tools and media editing capabilities
- Effective content calendar and link in bio tool
- Limited features for social channels other than Instagram
- No option for posting to Facebook Groups
- Analytics can take time to populate
- Mobile app has some restrictions, such as not allowing video posts to Pinterest