LexisNexis Social Analytics - Detailed Review
Social Media Tools
LexisNexis Social Analytics - Product Overview
LexisNexis Social Analytics
LexisNexis Social Analytics is a comprehensive social media monitoring and analytics tool that plays a crucial role in helping businesses and organizations manage their online presence and make informed decisions.
Primary Function
The primary function of LexisNexis Social Analytics is to monitor and analyze social media conversations in real-time. This tool helps users track mentions of their brand, products, and competitors across various social media platforms, including Facebook, LinkedIn, X (formerly Twitter), and over 150 million websites. It enables users to listen to online conversations, identify trends, and measure the effectiveness of their social media campaigns.
Target Audience
The target audience for LexisNexis Social Analytics includes businesses, marketing teams, public relations professionals, and any organization looking to manage their brand reputation, engage in real-time crisis management, and improve customer service. This tool is particularly useful for those who need to stay informed about what is being said about their brand online and want to make data-driven decisions.
Key Features
Here are some of the key features of LexisNexis Social Analytics:
- Real-Time Monitoring: Tracks social media conversations in real-time, allowing for immediate response to brand mentions, crises, or trends.
- Global Coverage: Offers global coverage in 187 languages across 196 countries, providing a broad perspective on social media activity.
- Advanced Analytics: Includes tools such as image recognition, virality mapping, geolocation tagging, sentiment analysis, and hashtag tracking to turn social data into meaningful insights.
- Campaign Measurement: Allows users to set and track key performance indicators (KPIs) for their social media campaigns and generate reports quickly and easily.
- Influencer Impact: Monitors the impact of influencers and media mentions on website traffic, helping to assess the effectiveness of influencer partnerships.
- Customer Insights: Provides insights into the preferences and needs of the target audience, enabling better customer engagement and service.
- Automatic Reporting: Offers up to 40% faster reporting with automatic report creation, streamlining the process of sharing insights across the organization.
By leveraging these features, LexisNexis Social Analytics helps businesses drive better decision-making, enhance customer experience, and protect their brand reputation.
LexisNexis Social Analytics - User Interface and Experience
User Interface of LexisNexis Social Analytics
The user interface of LexisNexis Social Analytics is crafted to be intuitive and user-friendly, ensuring that users can easily extract valuable insights from social media data.Intuitive Design
The platform features easy-to-use dashboards that simplify the process of analyzing billions of social media posts and conversations. This design allows users to quickly and easily track their brand, manage problems, measure campaign effectiveness, and gain insights into their social audiences without needing extensive technical expertise.Key Features
- Image Recognition: The tool includes image recognition capabilities, allowing users to identify when their logo or other visual elements are used on photo- and video-sharing sites.
- Analytics Tools: LexisNexis Social Analytics leverages various analytics tools such as virality mapping, geolocation tagging, sentiment analysis, and hashtag tracking. These tools help users determine brand awareness, identify factors driving sentiment, and refine brand messaging.
- Reporting Capabilities: The platform offers automatic report creation, enabling users to share social analytics efficiently. Reports can include visual analysis charts and graphs, and users can customize reports in multiple formats to highlight successes and areas needing improvement.
Ease of Use
The interface is designed to be straightforward, allowing users to quickly analyze social media conversations and draw meaningful insights. The tool’s ability to scour more than 10 social networks and 150 million websites in real-time ensures that users have access to a vast amount of data without the need for complex setup or configuration.User Experience
The overall user experience is enhanced by the platform’s ability to provide real-time monitoring and social listening. This allows users to respond promptly to developments, manage crises effectively, and make informed business decisions. The platform also enables users to share insights across their organization easily, facilitating collaboration and decision-making.Conclusion
In summary, LexisNexis Social Analytics offers a user-friendly interface that is easy to navigate, providing a seamless experience for analyzing and reporting on social media data. This makes it an effective tool for managing brand reputation, improving customer service, and driving business decisions. LexisNexis Social Analytics - Key Features and Functionality
LexisNexis Social Analytics Overview
LexisNexis Social Analytics, powered by Talkwalker, is a comprehensive social media monitoring and analytics tool that offers several key features to help businesses make informed decisions and manage their brand reputation effectively.Social Media Monitoring
This tool allows you to listen in real-time to online social media conversations about your organization, brand, products, competitors, and other relevant topics. It can analyze billions of social media posts and conversations across more than 10 social networks and 150 million websites.Campaign Effectiveness Measurement
LexisNexis Social Analytics enables you to measure the success of your campaigns using a range of social KPIs. You can set meaningful targets, identify important campaign metrics in real time, and generate reports quickly and easily. This helps in assessing the effectiveness of your social media efforts and making necessary adjustments.Influencer Impact Monitoring
The tool allows you to monitor the impact of influencers and media mentions on your website traffic. You can view traffic channels over time alongside mentions over time, providing a clear picture of how influencers are driving traffic to your site.Audience Insights
With Social Analytics, you can gain valuable insights into your target audience’s preferences. This information helps you engage your target group more effectively by speaking their language and reducing the risks associated with new products or campaigns.Analytics Tools
The platform utilizes various analytics tools to deliver insights, including:Image Recognition
Identifies and analyzes images related to your brand.Virality Mapping
Tracks how content spreads across social media.Geolocation Tagging
Identifies the geographical locations of social media conversations.Sentiment Analysis
Analyzes the sentiment of social media posts about your brand.Hashtag Tracking
Monitors the use and impact of specific hashtags.Integration with Other Tools
You can integrate Social Analytics with Google Analytics to see which social networks are driving traffic to your website and monitor the effectiveness of your efforts across different social networks.Reporting and Visualization
The tool offers comprehensive reporting capabilities, allowing you to draw attention to successes and areas that need improvement. Reports can be easily shared across your organization, and the platform supports data visualization to help assess what’s being said about your brand and how your campaigns are performing.AI Integration
While the specific AI features within LexisNexis Social Analytics are not detailed in the provided sources, the broader LexisNexis suite, such as Nexis AI, demonstrates how AI can enhance data analysis. In the context of social analytics, AI can be inferred to play a role in automating data analysis, identifying patterns, and providing predictive insights, although this is more explicitly detailed in other LexisNexis products like Nexis AI.Conclusion
In summary, LexisNexis Social Analytics is a powerful tool that helps businesses track their brand reputation, measure campaign effectiveness, and engage with their target audience more effectively through a range of advanced analytics and reporting features. LexisNexis Social Analytics - Performance and Accuracy
LexisNexis Social Analytics Overview
LexisNexis Social Analytics, powered by Talkwalker, is a comprehensive tool for social media monitoring and analytics, offering several key features that contribute to its performance and accuracy.
Performance
Real-Time Monitoring
Real-Time Monitoring: The platform provides real-time monitoring of social media platforms, including Facebook, LinkedIn, and X (formerly Twitter), as well as over 150 million websites. This real-time capability allows for immediate response to consumer behavior and brand mentions.
Global Coverage
Global Coverage: With coverage in 187 languages across 196 countries, LexisNexis Social Analytics offers extensive global reach, making it highly effective for international brands.
Automatic Report Creation
Automatic Report Creation: The tool features automatic report creation, which can speed up reporting by up to 40%. This efficiency is enhanced by the ability to include visual analysis charts and graphs, making it easier to share and interpret data.
Advanced Analytics
Advanced Analytics: It leverages advanced analytics such as image recognition, virality mapping, geolocation tagging, and sentiment analysis. These features help in refining brand strategies, improving brand reputation, and identifying performance gaps in social media campaigns.
Accuracy
Comprehensive Data
Comprehensive Data: The platform provides detailed insights from social conversations, including hashtag tracking, social channel analytics, and social reputation analysis. This comprehensive data helps in making accurate decisions about brand messaging and campaign targeting.
Sentiment Analysis
Sentiment Analysis: LexisNexis Social Analytics includes sentiment analysis, which accurately identifies the factors driving sentiment and brand reputation. This helps in refining brand messaging to better align with public perception.
Benchmarking
Benchmarking: The tool allows for benchmarking against competitors by tracking relevant social KPIs, providing accurate comparisons and insights into social best practices in the market.
Limitations and Areas for Improvement
Information Overload
Information Overload: Some users have noted that the depth of information provided can be overwhelming, especially for smaller organizations that may not need such extensive data. This can make it challenging to focus on the most relevant insights.
Complexity
Complexity: The software is highly feature-rich, which can sometimes make it difficult to use, particularly for teams without a complex communications structure. There is a learning curve associated with fully leveraging its capabilities.
Cost
Cost: The tool may be too expensive for small businesses, as it is geared more towards larger organizations with more complex social media strategies.
User Feedback
Users appreciate the holistic perspective the tool provides, including virality maps and detailed engagement metrics. However, some find the information too detailed if their primary focus is not on virality.
The tool is particularly useful for organizations with complex communications teams, as it helps in developing strategies to increase reach and engagement based on past performance data.
Conclusion
In summary, LexisNexis Social Analytics is a powerful tool with strong performance and accuracy, especially for larger organizations or those with complex social media strategies. However, it may present challenges for smaller businesses due to its cost and the potential for information overload.
LexisNexis Social Analytics - Pricing and Plans
Pricing Structure for LexisNexis Social Analytics
The pricing structure for LexisNexis Social Analytics, which is part of the Nexis Newsdesk suite, is not explicitly detailed in the provided sources, but here are some key points that can help you understand the general approach to pricing and the features available:Customised Pricing
LexisNexis offers customised subscription plans for Nexis Newsdesk, including its Social Analytics component. This means that the pricing is based on the specific media monitoring and analytics needs of your company.Features Available
- Social Analytics: Provides powerful social data intelligence, enabling brands and agencies to make informed business decisions based on social insights.
- Media Analytics: Combines media and human expertise to offer deeper insights into media coverage.
- API Delivery: Delivers news and social data through flexible APIs in XML or JSON format.
- Press Release Distribution: Allows targeted distribution to 11 million websites and key social channels.
- Amplify Influence: Helps identify influencers and amplify messages using a cloud-based media database and communications service.
Free Options
For a limited time, LexisNexis is offering one month of Nexis Newsdesk, including Social Analytics, for free to new customers. This can be a good way to test the features before committing to a paid plan.Plan Tiers
While the exact pricing tiers are not specified, the customised plans suggest that the cost will vary based on the scope of services and features required by your company. Here are some general categories that might influence pricing:- Scope of Monitoring: The number of social media accounts, sources, and keywords you need to monitor.
- Frequency of Updates: How often you need alerts and updates.
- Depth of Analytics: The level of analysis and reporting required.
Summary
In summary, while the exact pricing tiers and costs are not publicly listed, LexisNexis Social Analytics is part of a broader suite of media intelligence tools with custom pricing based on your company’s requirements. LexisNexis Social Analytics - Integration and Compatibility
LexisNexis Social Analytics Overview
LexisNexis Social Analytics, powered by Talkwalker, is designed to integrate seamlessly with various tools and platforms, ensuring comprehensive and efficient social media monitoring and analysis.
Platform Integration
LexisNexis Social Analytics offers a single platform where you can listen, track, analyze, and receive real-time alerts from multiple social media platforms, including Facebook, LinkedIn, and X (formerly Twitter), as well as over 150 million websites. This integration allows for unified monitoring and analysis, streamlining your social media management.
Reporting and Sharing
The platform supports automatic report creation, which can be customized and shared in multiple formats. This feature enables easy sharing of insights across your organization, using visual analysis charts and graphs to bring reports and data to life. This compatibility in reporting helps in efficient communication and decision-making.
Global Coverage and Language Support
LexisNexis Social Analytics provides global coverage in 187 languages across 196 countries, making it highly compatible for international businesses and organizations. This broad coverage ensures that you can monitor and analyze social conversations from a global perspective, regardless of the language or region.
Technical Compatibility
While the specific technical details of integration with other tools are not extensively outlined in the provided sources, LexisNexis generally supports various content delivery options. For example, their content can be delivered through XML-based APIs, distributed news feeds, and other formats such as XHTML, NITF, and RSS feeds. This suggests a flexible approach to integration, although specific details for Social Analytics might require further inquiry.
Real-Time and Advanced Analytics
The tool is compatible with advanced analytics features like image recognition, virality mapping, geolocation tagging, and sentiment analysis. These features help in refining brand strategies, improving brand reputation, and assessing performance gaps in social media campaigns. This advanced compatibility ensures that you can leverage a wide range of social analytics tools to make informed decisions.
Conclusion
In summary, LexisNexis Social Analytics is highly integrated and compatible across various social media platforms, languages, and reporting formats, making it a versatile tool for comprehensive social media monitoring and analysis. However, for specific technical integration details beyond the provided sources, it may be necessary to contact LexisNexis directly.
LexisNexis Social Analytics - Customer Support and Resources
Customer Support
For any issues or inquiries related to LexisNexis Social Analytics, users can rely on the following support channels:
Technical Support
Users can contact the technical support team via email at support@lexisnexis.eu for help with technical issues, ID-related problems, and billing inquiries.
Account Management
For account or billing information, users can contact their dedicated Account Manager directly or reach out to the service desk.
General Inquiries
For more information on products or services, including arranging demos or free trials, users can complete the contact form or email information@lexisnexis.com to get in touch with an expert.
Additional Resources
LexisNexis provides several resources to help users make the most out of their social media monitoring tools:
Real-Time Monitoring and Analytics
The platform offers real-time monitoring and social listening tools, such as Nexis Social Analytics and Nexis Newsdesk, which enable users to analyze billions of social posts, track brand mentions, manage problems, and measure campaign effectiveness.
Comprehensive Dashboards
Users can access dashboards that compile relevant key figures and developments, including tonality analysis, sentiment analysis, and virality maps. These tools help in making informed decisions based on reliable data.
Email Alerts and Filters
The platform includes features like email alerts and filter options to keep users informed about important social media activities without missing critical information.
Multi-Platform Coverage
LexisNexis Social Analytics monitors a wide range of social networks, including Twitter, Facebook, YouTube, as well as blogs, podcasts, and other online platforms, ensuring comprehensive coverage of social media conversations.
These resources and support options are aimed at helping users efficiently monitor and analyze social media data, manage their brand reputation, and make data-driven decisions.
LexisNexis Social Analytics - Pros and Cons
Advantages of LexisNexis Social Analytics
LexisNexis Social Analytics, powered by Talkwalker, offers several significant advantages for businesses looking to enhance their social media strategies and brand management:
Data-Driven Decision Making
- This tool provides actionable insights derived from user behavior and engagement metrics, enabling businesses to make informed decisions.
Comprehensive Coverage
- It offers real-time monitoring of social media platforms such as Facebook, LinkedIn, and X (formerly Twitter), as well as over 150 million websites and global coverage in 187 languages across 196 countries.
Campaign Effectiveness
- Businesses can measure the success of their social media campaigns in real-time, allowing for quick adjustments and optimizations to maximize impact. It also helps in setting meaningful targets and tracking important campaign metrics.
Audience Insights
- The tool provides deep insights into the preferences and behaviors of the target audience, enabling more targeted and personalized content strategies. It helps in engaging the target group in dialogue by speaking their language and understanding customer needs.
Brand Reputation Management
- LexisNexis Social Analytics allows for tracking brand mentions, sentiment, and customer feedback, enabling proactive reputation management and crisis management.
Influencer and Media Impact
- The tool helps in monitoring the impact of influencers and media mentions on website traffic and overall brand performance.
Reporting and Alerts
- It offers automatic report creation, reducing reporting time by up to 40%, and provides real-time alerts for emerging crises and viral posts.
Competitive Analysis
- Businesses can monitor and benchmark their performance against competitors, identifying trends and opportunities within their industry.
Disadvantages of LexisNexis Social Analytics
While LexisNexis Social Analytics is a powerful tool, there are some potential drawbacks to consider:
Data Overload
- The abundance of data generated can be overwhelming, leading to analysis paralysis and difficulties in extracting meaningful insights.
Accuracy Challenges
- There is a risk of inaccurate data or reliance on vanity metrics, which can misguide decision-making. Ensuring data validation is crucial.
Privacy Concerns
- The collection and analysis of user data raise ethical and privacy considerations, necessitating compliance with data protection regulations.
Dependency on Tools
- The effectiveness of social media analytics is contingent on the quality of the chosen tools, and reliance on these tools may incur costs.
Real-Time Monitoring Challenges
- The fast-paced nature of social media requires real-time monitoring, which can be challenging for businesses without dedicated resources.
By weighing these advantages and disadvantages, businesses can better determine how to leverage LexisNexis Social Analytics to enhance their social media strategies and overall brand management.
LexisNexis Social Analytics - Comparison with Competitors
LexisNexis Social Analytics
- This tool, powered by Talkwalker, offers comprehensive social media monitoring and analytics. It allows users to track brand reputation, analyze campaign effectiveness, and measure the impact of social influencers and media mentions on website traffic.
- It provides insights into target audience preferences, enabling more effective engagement and risk reduction for new products or campaigns.
- The tool integrates with Google Analytics to track traffic sources from different social networks and offers a range of social KPIs for setting meaningful campaign targets.
- It includes advanced analytics such as image recognition, virality mapping, geolocation tagging, sentiment analysis, and hashtag tracking, and it scans over 10 social networks and 150 million websites.
Competitors and Alternatives
Brandwatch
- Brandwatch is another prominent tool for social listening and analytics. It is known for its ability to monitor social conversations about brands, products, and competitors across various social networks. While it shares similarities with LexisNexis Social Analytics in terms of social listening, Brandwatch might be more focused on the depth of social conversation analysis rather than the broad scope of data sources like LexisNexis.
Hootsuite
- Hootsuite is a social media management tool that includes robust analytics. It helps in scheduling posts, tracking performance, and engaging with audiences. Unlike LexisNexis Social Analytics, Hootsuite is more geared towards managing social media accounts directly, but it also offers analytics to measure campaign effectiveness.
Flick
- Flick is an all-round social media tool that supports caption writing, scheduling, hashtag finding, and social media analytics. It is particularly strong in ideation and content planning, which is different from the more analytical focus of LexisNexis Social Analytics. Flick is more about content creation and optimization rather than deep analytics and brand reputation monitoring.
Ocoya
- Ocoya uses AI for copywriting and scheduling, integrating with various platforms like Shopify, WooCommerce, and social media channels. It is highly convenient for eCommerce businesses but lacks the extensive analytics and media monitoring capabilities of LexisNexis Social Analytics. Ocoya is more focused on content creation and automation for online shops.
Unique Features of LexisNexis Social Analytics
- Broad Data Coverage: LexisNexis Social Analytics stands out for its ability to scan over 10 social networks and 150 million websites, providing a comprehensive view of brand performance and reputation.
- Advanced Analytics: The tool includes features like image recognition, virality mapping, and geolocation tagging, which are not as commonly found in other social media analytics tools.
- Integration with Google Analytics: This allows for a more integrated view of how social media efforts impact website traffic, which is a unique advantage.
Potential Alternatives
- Coresignal, Xverum, Webautomation, and IPqwery: These are competitors to LexisNexis in the broader data intelligence space, though they may not offer the same level of social media-specific analytics.
- Talkwalker: Since LexisNexis Social Analytics is powered by Talkwalker, using Talkwalker directly could provide similar capabilities without the LexisNexis branding.
Each of these tools has its strengths and weaknesses, so the choice depends on the specific needs of your organization, whether it’s deep social listening, content creation, or comprehensive analytics.
LexisNexis Social Analytics - Frequently Asked Questions
Frequently Asked Questions about LexisNexis Social Analytics
What is LexisNexis Social Analytics?
LexisNexis Social Analytics is a social media monitoring and analytics tool that helps you track and analyze online conversations about your brand, products, competitors, and other relevant topics. It combines social media monitoring with image and advanced text analysis to provide insights into how your brand is perceived online.Which social media platforms does LexisNexis Social Analytics monitor?
LexisNexis Social Analytics monitors a wide range of social media platforms, including Facebook, LinkedIn, X (formerly Twitter), and more than 10 other social networks. It also covers 150 million websites, thought-leadership blogs, podcasts, photo- and video-sharing sites, and industry forums.What features does LexisNexis Social Analytics offer?
The tool offers several key features, including real-time monitoring, image recognition, virality mapping, geolocation tagging, sentiment analysis, and hashtag tracking. It also provides real-time alerts, automatic report creation, and the ability to track the impact of social influencers and media mentions on your website traffic.How does LexisNexis Social Analytics help with campaign effectiveness and ROI measurement?
LexisNexis Social Analytics allows you to measure the success of your campaigns by tracking key social KPIs in real time. You can set meaningful targets for your campaigns, identify important metrics, and generate reports quickly and easily. This helps you evaluate the ROI of your campaigns and make data-driven decisions.Can LexisNexis Social Analytics help with crisis management?
Yes, LexisNexis Social Analytics is equipped to help you proactively manage crises. It provides real-time alerts for emerging crises and viral posts, allowing you to quickly respond to and manage any negative feedback or critical situations.How does LexisNexis Social Analytics support competitive intelligence?
The tool enables you to track your competitors’ online presence and compare your performance across different social media networks. You can gain insights into your competitors’ strategies, identify gaps, and make informed decisions to stay ahead in the market.What kind of insights can I gain about my audience using LexisNexis Social Analytics?
LexisNexis Social Analytics provides detailed insights into your target audience, including demographics, geography, channel preferences, sentiment, engagement, and more. You can also uncover key themes, hashtags, and events mentioned alongside your brand, helping you to engage your audience more effectively.How does LexisNexis Social Analytics integrate with other analytics tools?
The tool can be integrated with Google Analytics to help you see which social networks are driving traffic to your website and measure the effectiveness of your efforts across different social networks.What kind of reporting capabilities does LexisNexis Social Analytics offer?
LexisNexis Social Analytics provides comprehensive reporting capabilities, including automatic report creation and the ability to quickly and easily share important insights across your organization. The reports can highlight both successes and areas that need improvement.Is LexisNexis Social Analytics available globally?
Yes, LexisNexis Social Analytics offers global coverage in 187 languages across 196 countries, making it a versatile tool for international businesses.How can I get started with LexisNexis Social Analytics?
You can request a free demo to get started with LexisNexis Social Analytics. This will give you a hands-on experience with the tool and help you understand how it can meet your specific needs.