Perfect Audience - Detailed Review
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Perfect Audience - Product Overview
Introduction to Perfect Audience
Perfect Audience is a digital advertising and remarketing platform that has been integrated into SharpSpring’s marketing automation suite. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Perfect Audience is designed to extend the reach of your marketing efforts beyond email and your own website. It focuses on retargeting and remarketing to reinforce your brand and messaging across the web, helping to convert more leads and increase revenue.Target Audience
The primary target audience for Perfect Audience includes marketers, advertising agencies, and businesses looking to enhance their digital marketing strategies. This tool is particularly useful for those who have already invested in driving traffic to their websites but need to retarget and engage with visitors who did not convert initially.Key Features
Retargeting and Remarketing
Perfect Audience allows you to connect with anonymous web visitors by placing a tracking tag on your website. This tag uses cookies to identify and retarget these visitors across Facebook, Instagram, and thousands of other websites, providing a hyper-personalized ad experience.Lookalike Audiences
You can target new prospects who have similar attributes to your highest-value customers using lookalike audiences. This feature helps attract new leads that are more likely to convert.Multi-Channel Advertising
Perfect Audience enables you to design ads, define audiences, set up campaigns, and launch ads across millions of sites through a single interface. It integrates with top ad networks such as Facebook/Instagram, Rubicon, Yahoo/Verizon, OpenX, AOL, AppNexus, Smaato, and MoPub, among others.Upselling and Cross-Selling
The platform helps you retarget existing customers with relevant ads, increasing their lifetime value and average order value. This is particularly effective since existing customers are more likely to try new products and spend more compared to new customers.Integration with SharpSpring
Perfect Audience complements SharpSpring’s marketing automation features by integrating seamlessly with its CRM and marketing automation tools. This allows for unified billing, single sign-on, and the ability to manage all digital ads in one place. It also enhances lead generation, nurturing, and conversion efforts by tying into features like campaign assignment, dynamic lists, lead scoring, and workflow triggers.Comprehensive Reporting
The platform provides readable and actionable marketing reports, allowing you to measure success across all channels and track end-to-end ROI. This helps in making informed decisions based on user behaviors and engagements. By combining these features, Perfect Audience enhances your digital marketing efforts by ensuring you can reach, engage, and convert leads more effectively across various channels. Perfect Audience - User Interface and Experience
The User Interface of Perfect Audience
The user interface of Perfect Audience, a retargeting platform, is designed with a focus on ease of use and transparency, making it accessible for a wide range of users, from small businesses to large agencies.
Ease of Use
Perfect Audience offers a user-friendly interface that allows users to manage their retargeting campaigns with ease. The platform provides a simple and intuitive dashboard where users can set up, monitor, and adjust their campaigns without needing extensive technical expertise. This DIY approach enables users to control every important aspect of their advertising campaigns, including managing budgets, creative assets, and campaign performance.
Key Features and Interface Elements
- Single Dashboard: Users can manage web display retargeting and Facebook retargeting campaigns from a single dashboard, which includes easy-to-read reports and insights into where ads are performing best.
- Rule-based Tag Manager: Users can install a single tracking code to create segments for various behaviors, making it easy to track and retarget specific audience segments.
- Conversion Tracking: The platform allows users to track click and view conversions, sale values, order IDs, and more, providing clear metrics for campaign performance.
- Transparent Billing: Detailed invoices are sent to the user’s inbox, ensuring transparency in spending and campaign costs.
- Automated Reporting: For agencies, Perfect Audience offers customized automated reporting and streamlined billing, making it easier to manage multiple accounts.
Overall User Experience
The user experience is enhanced by the platform’s flexibility and support. Users can set their own campaign budgets and spend as much or as little as they like, with no setup fees or minimum spend requirements. The support team is described as fast, friendly, and knowledgeable, with a detailed knowledge base and video tutorials available for assistance.
Day-to-Day Maintenance
Perfect Audience strikes a balance between self-service and managed services, allowing users to be in control while having the option to reach out for help when needed. This makes day-to-day maintenance manageable, even for those with limited time to dedicate to campaign management.
Conclusion
In summary, Perfect Audience’s user interface is streamlined, easy to use, and provides a clear and transparent way to manage retargeting campaigns, making it a user-friendly tool for engaging and converting audiences.
Perfect Audience - Key Features and Functionality
Key Features and Functionality of Perfect Audience
Perfect Audience, now integrated into SharpSpring, is a powerful tool for cross-channel audience retargeting. Here are the main features and how they work:Retargeting Capabilities
Perfect Audience allows you to retarget visitors across multiple platforms, including Facebook, Twitter, and the web. This is achieved through a tracking tag that places a cookie in the visitor’s browser, adding them to a retargeting list. This feature ensures that ads are shown to people who have previously interacted with your content, increasing the likelihood of conversion.Cross-Device and Cross-Channel Retargeting
The platform supports retargeting across various devices and channels, including mobile, web, Twitter, and Facebook. This ensures that your ads follow your potential customers regardless of the device or platform they use.Rule-Based Tag Manager
You can install a single tracking code to create segments based on various behaviors, such as pages viewed and actions taken on your website. This helps in tracking and segmenting your audience with precision.Conversion and Revenue Tracking
Perfect Audience allows you to track click and view conversions, sale values, order IDs, and revenue generated from your ads. This feature helps in measuring the effectiveness of your campaigns and comparing revenue against daily ad spend.Segmenting and Audience Creation
You can create retargeting lists based on specific behaviors, such as pages visited or actions taken on your site. This feature enables you to isolate and target the most relevant visitors, increasing the effectiveness of your campaigns.Campaign Management
Users can design, set up, and launch ad campaigns directly from the SharpSpring platform. This includes defining audiences, setting bid prices, and managing campaigns across millions of sites through top ad networks.Detailed Analytics
The platform provides detailed analytics updated every two hours, including metrics such as clicks, conversions, click-through rates (CTR), cost per click (CPC), and cost per acquisition (CPA). This helps in monitoring and optimizing campaign performance.AI Integration
While Perfect Audience itself is not primarily AI-driven, its integration with SharpSpring and other marketing automation tools can leverage AI capabilities. For instance, SharpSpring’s marketing automation features can use historical data and behavioral insights to nurture leads and optimize campaigns, though this is more about the broader ecosystem rather than Perfect Audience’s core functionality.Transparent Billing and Multi-Site Management
Perfect Audience offers transparent billing with detailed invoices, and you can manage campaigns for multiple sites without additional charges. This makes it easier to track your ad spend and manage multiple campaigns efficiently.Benefits
- Increased Conversions: By retargeting visitors who have already shown interest in your content, you can significantly increase the chances of conversion.
- Efficient Campaign Management: The ability to manage campaigns across multiple channels and devices from a single dashboard simplifies the advertising process.
- Precise Targeting: Rule-based tag managers and detailed analytics help in creating precise audience segments, ensuring your ads are seen by the most relevant users.
- Cost-Effective: With no setup fees and the ability to set your own campaign budgets, Perfect Audience offers a cost-effective solution for retargeting and advertising.
Perfect Audience - Performance and Accuracy
Performance
Targeting Precision
Effective audience targeting is crucial for campaign performance. Products like those described in the sources offer different targeting modes, such as explicit and flexible targeting, which can significantly impact campaign precision and delivery goals.
- For high precision, a mode like “Explicit Targeting” ensures ads are served only to users who match the selected audience criteria, which can be beneficial for campaigns requiring absolute precision.
- “Flexible Targeting” balances precision with campaign delivery goals, allowing the campaign to reach beyond the primary audience when beneficial, which can optimize budget spending and overall performance.
Data-Driven Decision Making
Accurate metrics and reporting are essential for performance evaluation. Features such as reach estimates, transparent pricing, and detailed impression breakdowns by segment help marketers make informed decisions and optimize their campaigns.
Optimization Best Practices
Best practices include maintaining segment diversity, considering geographic targeting, and regular monitoring of campaign metrics. These practices help in achieving better campaign performance while maintaining targeting precision.
Accuracy
Data Accuracy and Compliance
Ensuring data accuracy and compliance with privacy regulations is vital. Advertisers need to assess data for accuracy and richness, especially when using first-party data and IDs for targeting. This ensures that the target audience is accurately identified and reached.
Audience Insights
Understanding the actual demographics and behaviors of current customers is crucial for accurate targeting. Analyzing who is buying the product and leveraging tools like Google Analytics and social media insights can help in creating more accurate and effective target audience profiles.
Limitations or Areas for Improvement
Balancing Scale and Accuracy
One of the main challenges is balancing the need for scale with the need for accuracy. Historically, media buying has prioritized scale over accuracy, but recent trends indicate a shift towards more accurate audience targeting, which can improve campaign performance.
Geographic and Demographic Considerations
Expanding geographic targeting or adjusting demographic targeting based on performance can improve campaign delivery rates without compromising audience quality. However, this requires continuous monitoring and adjustment.
Adaptability to Buyer’s Journey
Understanding the intent levels of the audience and their position in the buying cycle is essential. Different platforms (e.g., social vs. search) reach users at different stages of the buyer’s journey, and campaigns should be tailored accordingly.
In summary, while specific details about Perfect Audience are not available, a high-performing and accurate audience targeting tool should offer precise targeting options, provide detailed and transparent metrics, ensure data accuracy and compliance, and adapt to the nuances of the buyer’s journey and demographic considerations. Any limitations would likely revolve around balancing scale with accuracy and the need for continuous monitoring and optimization.
Perfect Audience - Pricing and Plans
Pricing Structure
Perfect Audience does not have a complex tiered pricing system. Here are the main aspects of their pricing:No Setup Fee
There is no setup fee or maintenance fee associated with using Perfect Audience.No Minimum Spend
Users can set their own campaign budgets and spend as much or as little as they like, with no minimum spend requirement.CPM Basis
Perfect Audience charges on a Cost Per Mille (CPM) basis, meaning you pay for the number of impressions your ads receive. Campaigns are prepaid for self-service customers.Free to Try
Perfect Audience offers a free trial, allowing users to test the service before committing to a paid campaign.Features Available
While there are no distinct tiers, the features of Perfect Audience include:Retargeting
Retarget lost visitors across the web, Facebook, and Twitter from a single dashboard.Rule-based Tag Manager
Install a single tracking code and create segments for various user behaviors.Conversion Tracking
Track click and view conversions, sale values, and order IDs.Revenue Tracking
Pass in revenue values and compare them against daily ad spend.Multiple Site Management
Manage campaigns for multiple sites without additional charges.Transparent Billing
Detailed invoices sent to your inbox to track every dollar spent.Detailed Analytics
Track clicks, conversions, CTR, CPA, CPC, and more, updated every 2 hours.Powerful Segmenting
Track users based on pages viewed and actions fired in the browser.Summary
Perfect Audience does not offer multiple pricing tiers but instead provides a flexible, CPM-based pricing model with no setup or minimum spend requirements. It includes a range of features to help users effectively retarget and manage their ad campaigns. Perfect Audience - Integration and Compatibility
Integration Methods
Perfect Audience can be integrated using several methods:
- Device-Based Delivery: This involves sending data directly from the client or device where the data originates. This can be done through web browsers, where connectors expect standard event attributes such as
current_url,referring_url,page_name, andpage_category. - Segment Integration: Perfect Audience can be integrated through Segment, a customer data platform. You can connect Perfect Audience as a destination in Segment, allowing data to be sent from your sources to Perfect Audience. This integration is client-side only and requires adding your Advertiser ID from Perfect Audience.
Cross-Channel Retargeting
Perfect Audience enables cross-channel retargeting, allowing you to connect with users on multiple platforms, including desktop and mobile. It uses cookie IDs to create audiences based on off-platform web browsing behavior, which can then be targeted on platforms like X (formerly Twitter).
Platform Compatibility
- Web Browsers: Perfect Audience integrates seamlessly with web browsers, capturing standard event attributes to retarget visitors who did not convert on your website.
- Mobile and Desktop: The platform combines retargeting data with profile data to reach your target audience on any device, ensuring comprehensive coverage across both mobile and desktop environments.
Data Mapping and Load Rules
Using platforms like Tealium iQ, you can create load rules to determine when and where to trigger Perfect Audience’s JavaScript tag. Additionally, Tealium’s data mapping feature allows you to control which data points are shared with Perfect Audience, providing flexibility in managing your data.
Additional Capabilities
Perfect Audience supports various capabilities such as:
- Custom Ad Cards: Retarget visitors with custom ad cards like X Lead Cards and App Cards to drive conversions directly within the ad.
- Audience Management: You can manage audiences by targeting, ignoring, or excluding them, and use audience Lookback Windows to boost click-through rates and conversions.
In summary, Perfect Audience integrates well with various platforms and tools, offering flexible and powerful retargeting solutions across multiple devices and channels.
Perfect Audience - Customer Support and Resources
Customer Support
Perfect Audience is known for its fast, friendly, and knowledgeable support team. Here are some key aspects of their customer support:
Support Hours
The support team is available from 9-5 EST, Monday through Friday.
Knowledge Base
They have a detailed and frequently updated knowledge base that includes video tutorials, making it easy for users to implement and manage their campaigns.
Customer Success Manager
Users can contact their assigned Customer Success Manager for more customized strategies, such as pausing ads on certain domains or running special seasonal campaigns.
Additional Resources
Reporting Dashboard
Perfect Audience provides a comprehensive reporting dashboard, especially beneficial for agencies managing multiple accounts. This dashboard helps in tracking campaign performance and making data-driven decisions.
Automated Reporting
For agencies, the platform offers customized automated reporting and streamlined billing, making it easier to manage multiple accounts.
Free Trial and Onboarding
New users can take advantage of a free trial with a $100 credit to test the platform before committing. The onboarding process is supported by the Customer Success team to ensure a smooth start.
Flexibility and Ease of Use
The platform is designed to be user-friendly, allowing businesses of all sizes to manage their retargeting campaigns with ease. Whether you are spending $50 or $5,000 per week, the service remains consistent and supportive.
By providing these resources, Perfect Audience ensures that users have the support and tools needed to effectively manage and optimize their retargeting campaigns.
Perfect Audience - Pros and Cons
Advantages of Perfect Audience in SharpSpring
Integrated Digital Advertising
Perfect Audience, now integrated into SharpSpring, allows users to design ads, define audiences, set up campaigns, and launch ads across millions of sites from a single interface. This integration enhances SharpSpring’s marketing automation capabilities by enabling users to reach audiences beyond email and their own websites.
Retargeting and Remarketing
One of the key benefits is the ability to retarget and remarket to website visitors who did not convert. Perfect Audience uses site tracking tags to place anonymous cookies, allowing for hyper-personalized ads to be served across Facebook and thousands of other websites, increasing the chances of converting these leads.
Lead Generation and Nurturing
The platform fuels top-of-the-funnel lead generation and provides additional lead nurturing capabilities to maximize middle-of-the-funnel conversion. This complements SharpSpring’s core features for tracking, nurturing, and converting leads into sales.
Access to Major Ad Networks
Perfect Audience offers access to the top 9 major ad networks, plus over 200 other leading networks, including Facebook/Instagram, Rubicon, Yahoo/Verizon, and more. This extensive reach helps in achieving maximum impact for advertising campaigns.
Upselling and Cross-Selling
The platform allows for retargeting existing customers with relevant ads, increasing customer lifetime value and average order value. This is particularly effective since existing customers are more likely to try new products and spend more than new customers.
Unified Management and Reporting
With single sign-on and unified billing between SharpSpring and Perfect Audience, users can manage all digital ads in one place. This includes leveraging features like campaign assignment, dynamic lists, lead scoring, and end-to-end ROI reporting.
Disadvantages of Perfect Audience in SharpSpring
Learning Curve
While the integration with SharpSpring is comprehensive, setting up and optimizing campaigns with Perfect Audience may require some time and effort to fully utilize its features. Users need to create targeted audiences, define conversion criteria, and manage ad campaigns effectively.
Dependence on Data Quality
The effectiveness of Perfect Audience relies heavily on the quality of the data available. If the data on website visitors, customer behaviors, and conversion criteria is not accurate or comprehensive, the retargeting and remarketing efforts may not yield the desired results.
Additional Costs
While SharpSpring itself is cost-effective compared to other marketing automation tools, the addition of Perfect Audience might incur additional costs, depending on the scale and complexity of the advertising campaigns.
Limited Advanced Features
Compared to some other advanced marketing automation and advertising platforms, SharpSpring with Perfect Audience might not offer all the advanced features that some users might be looking for. However, it is well-suited for agencies and businesses looking for a streamlined and integrated solution.
In summary, Perfect Audience significantly enhances SharpSpring’s capabilities by adding powerful digital advertising and retargeting features, but it may require some learning and investment to fully leverage its benefits.
Perfect Audience - Comparison with Competitors
When comparing Perfect Audience, now integrated into SharpSpring, with other AI-driven social media and digital advertising tools, several unique features and potential alternatives stand out.
Unique Features of Perfect Audience
Comprehensive Ad Management
Perfect Audience allows users to design ads, define audiences, set up campaigns, pick bid prices, and launch ads across millions of sites, including major ad networks like Facebook/Instagram, Rubicon, Yahoo/Verizon, and more, all from a single interface.
Retargeting and Remarketing
It enables the retargeting of unknown web visitors and the reinforcement of branding through remarketing, helping to convert more leads and increase revenue by upselling and cross-selling to current customers.
Lookalike Audiences
Perfect Audience allows targeting of prospects with similar attributes to a client’s highest value customers, enhancing lead generation and conversion rates.
Integration with Marketing Automation
It complements SharpSpring’s core features by tracking, nurturing, and converting leads into sales, and provides end-to-end ROI reporting across all channels.
Potential Alternatives
Sprout Social
Social Listening and Analytics: Sprout Social focuses more on social media management, offering powerful AI and machine learning capabilities for social listening, sentiment analysis, and competitor intelligence. It processes a large volume of social messages daily and provides insights into brand health and audience demographics.
Influencer Marketing: Sprout Social has a dedicated influencer marketing program that helps in finding, driving, and managing influencer campaigns, which is not a primary feature of Perfect Audience.
Jasper and Writer
Content Generation: Tools like Jasper and Writer are specialized in generating high-quality social media content at scale. Jasper is particularly good for social media content, while Writer excels in long-form content and technical writing. These tools do not offer the same level of ad management and retargeting as Perfect Audience but are excellent for content creation.
Ocoya
AI Copywriting and Scheduling: Ocoya combines AI copywriting with scheduling capabilities and integrates with various platforms, including eCommerce tools like Shopify and WooCommerce. While it offers content creation and scheduling, it does not have the extensive ad network access or retargeting features of Perfect Audience.
Flick
Content Ideation and Scheduling: Flick is an all-round social media tool that supports caption writing, scheduling, and finding the best hashtags. It provides an infinite source of ideas but lacks the advanced ad management and retargeting capabilities of Perfect Audience.
Key Differences
Focus: Perfect Audience is primarily focused on digital advertising, retargeting, and remarketing, while tools like Sprout Social, Jasper, Writer, Ocoya, and Flick are more oriented towards social media management, content creation, and analytics.
Integration: Perfect Audience is tightly integrated with SharpSpring’s marketing automation platform, providing a seamless experience for managing digital ads and tracking ROI. Other tools may offer integrations but not to the same extent as Perfect Audience with SharpSpring.
In summary, while Perfect Audience stands out for its comprehensive ad management and retargeting capabilities, other tools like Sprout Social, Jasper, Writer, Ocoya, and Flick offer unique strengths in social media management, content generation, and analytics. The choice between these tools depends on the specific needs of your digital marketing strategy.
Perfect Audience - Frequently Asked Questions
Frequently Asked Questions about Perfect Audience
What is Perfect Audience and how does it integrate with SharpSpring?
Perfect Audience is a digital advertising and remarketing platform that has been acquired by SharpSpring. This integration allows SharpSpring customers to design ads, define audiences, set up campaigns, and launch ads across millions of sites, all from a single interface. It enhances SharpSpring’s marketing automation capabilities by adding powerful digital advertising functionality, including retargeting and lead nurturing.How does Perfect Audience help with lead generation and conversion?
Perfect Audience helps in lead generation by allowing you to target lookalike audiences that have similar attributes to your highest-value customers. It also captures more leads by retargeting unknown web visitors through anonymous cookies placed in their browsers. Additionally, it converts more leads by reinforcing branding with remarketing ads across various platforms, including social media and other websites.What ad networks does Perfect Audience have access to?
Perfect Audience provides access to the top 9 major ad networks, plus over 200 other leading networks. These include Facebook/Instagram, Rubicon, Yahoo/Verizon, OpenX, AOL, AppNexus, Smaato, and MoPub. This extensive network allows for maximum impact and reach across the web.How does Perfect Audience help in retargeting existing customers?
Perfect Audience enables you to retarget existing customers with relevant ads, increasing their lifetime value and average order value. Since existing customers are more likely to try new products and spend more, this feature helps in upselling and cross-selling, ultimately increasing revenue per customer.What features does the Perfect Audience dashboard offer?
The Perfect Audience dashboard is customizable and provides several key features. It allows you to analyze and track marketing campaigns, extract data using multiple filters and dimensions, and send reports on a recurring basis. The dashboard also gives instant status reports and helps in billing and invoicing.Can Perfect Audience be used to connect with anonymous web visitors?
Yes, Perfect Audience allows you to connect with anonymous web visitors through a site tracking tag. This tag places a cookie in the visitor’s browser, enabling you to serve targeted ads to them across Facebook and thousands of other websites in the Perfect Audience network.How does Perfect Audience enhance ROI reporting and campaign management?
Perfect Audience integrates seamlessly with SharpSpring’s marketing automation features, allowing for end-to-end ROI reporting. You can easily measure the success of your campaigns across all channels, track lead behavior, and optimize your ad campaigns for the greatest ROI. This includes features like campaign assignment, dynamic lists, lead scoring, and workflow triggers/filters.Is there a free trial available for Perfect Audience?
Yes, Perfect Audience offers a free trial. This allows you to test the platform’s features and see how it can benefit your digital marketing efforts before committing to a paid plan.How does Perfect Audience support multi-channel advertising?
Perfect Audience supports multi-channel advertising by allowing you to launch ads across various platforms, including social media (like Facebook and Instagram), websites, and mobile apps. This ensures a hyper-personalized experience for your leads and customers, reinforcing your brand message across multiple touchpoints.What kind of support and reporting does Perfect Audience provide?
Perfect Audience provides comprehensive support and reporting features. You can analyze and track marketing campaigns, receive instant status reports, and customize your reports using various filters and dimensions. The platform also supports recurring reporting, making it easier to monitor and optimize your campaigns regularly.How does the acquisition of Perfect Audience benefit SharpSpring partners?
The acquisition of Perfect Audience benefits SharpSpring partners by providing a unified platform for managing digital ads, marketing automation, and social media management. Partners can now manage all clients’ digital ads in one place, leverage advanced ad functionality, and even become official Facebook Marketing Partners, which includes adding Instagram to SharpSpring’s social media management tools. Perfect Audience - Conclusion and Recommendation
Final Assessment of Perfect Audience
Perfect Audience, now integrated into SharpSpring, is a potent digital advertising and remarketing platform that significantly enhances marketing automation capabilities. Here’s a detailed assessment of who would benefit most from using it and an overall recommendation.
Key Benefits
- Comprehensive Campaign Management: Perfect Audience allows users to design ads, define audiences, set up campaigns, and launch ads across millions of sites, including major ad networks like Facebook, Instagram, and over 200 other leading networks. This all-in-one interface simplifies the process of managing digital ads.
- Lead Generation and Nurturing: The platform is particularly effective for top-of-the-funnel lead generation and middle-of-the-funnel conversion. It helps in capturing more leads by retargeting unknown web visitors and converting them through reinforced branding and remarketing.
- Retargeting and Upselling: Perfect Audience enables businesses to connect with anonymous web visitors, retarget them across various platforms, and upsell or cross-sell to existing customers. This increases customer lifetime value and average order value, ultimately boosting revenue.
- Integration with Marketing Automation: The integration with SharpSpring’s marketing automation features, such as campaign assignment, dynamic lists, lead scoring, and workflow triggers, provides a seamless and powerful marketing solution. This allows for end-to-end ROI reporting and enhanced campaign performance.
Who Would Benefit Most
- Marketing Agencies: SharpSpring partner agencies can manage all their clients’ digital ads in one place, leveraging advanced ad functionality tied into existing marketing automation features. This makes it easier to manage multiple client campaigns efficiently.
- E-commerce and Online Businesses: Companies investing heavily in driving traffic to their websites will benefit from Perfect Audience’s retargeting capabilities. It helps in converting a higher percentage of visitors into leads and customers.
- Businesses Focused on Customer Retention: Organizations looking to increase customer lifetime value by upselling and cross-selling to existing customers will find Perfect Audience’s features highly beneficial.
Overall Recommendation
Perfect Audience is an excellent addition to any marketing strategy, especially for those already using SharpSpring’s marketing automation tools. Its ability to reach beyond email and website traffic to reinforce branding across the web makes it a valuable asset for businesses aiming to maximize their digital marketing efforts.
If you are looking to enhance your lead generation, improve conversion rates, and increase revenue through targeted advertising and remarketing, Perfect Audience is a strong choice. Its integration with SharpSpring ensures a unified and efficient marketing approach, making it easier to track and optimize your campaigns for the best ROI.
In summary, Perfect Audience is a powerful tool that can significantly improve your digital marketing efforts by targeting the right audiences, retargeting potential customers, and enhancing overall campaign performance.