Planable - Detailed Review
Social Media Tools
Planable - Detailed Review Contents
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Planable - Product Overview
Planable Overview
Planable is a comprehensive social media management tool that caters to the needs of social media teams, agencies, and brands, particularly those focused on digital marketing and audience engagement.Primary Function
Planable’s primary function is to streamline the social media content creation, scheduling, and publishing process. It serves as a centralized hub where teams can collaborate on content, manage multiple social media channels, and analyze performance metrics.Target Audience
The target audience for Planable includes social media teams, marketing agencies, and brands of any size and industry. It is particularly useful for teams that need to manage multiple social media accounts and collaborate on content creation.Key Features
Content Creation and Scheduling
- Planable allows users to create content for multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, blogs, newsletters, and campaign briefs, all in one place.
- Users can create grouped posts, sync content across different platforms, and make platform-specific tweaks.
- The platform offers AI-driven features to create new posts from scratch, continue unfinished posts, rewrite existing content, and generate captions for images and videos.
Collaboration and Approval
- Planable facilitates team collaboration through customizable social media approval workflows and a co-op creation mode. Teams can leave feedback, add comments, and manage different workspaces for various clients and time zones.
Analytics and Insights
- Planable Analytics provides audience insights, page metrics, and performance data for top-performing content. It supports detailed analytics for Facebook, Instagram, LinkedIn, and TikTok, including audience demographics, engagement metrics, and content performance.
Visual Editing and Integration
- Users can edit images and videos directly within the post composer. Planable also integrates with Canva, allowing easy access to visual assets.
- Additional integrations include Giphy for royalty-free GIFs and the ability to import content from URLs or the inbuilt library.
Mockup Pages and Previews
- Planable allows users to create realistic mockup pages for social media profiles to preview how content will appear before it is published live.
Reporting and Automation
- The platform supports generating and exporting reports for multiple platforms as CSV or PDF files. It also offers automated scheduling for recurring posts and the ability to schedule first comments for posts.
Accessibility and Mobile App
- Planable includes features for accessibility, such as adding alt text to posts. It also has a mobile app for on-the-go content management, allowing users to create, edit, and schedule posts from their mobile devices.
Planable - User Interface and Experience
User Interface Overview
The user interface of Planable is crafted to be intuitive, efficient, and highly collaborative, making it an excellent tool for managing social media content.Ease of Use
Planable is known for its ease of use, with a user-friendly interface that allows users to create, plan, and approve content without much hassle. The platform offers a “what you see is what you get” experience, where users can design posts that look exactly like the live versions on social media platforms.Content Creation and Preview
Users can create realistic mockup pages for their social media profiles, which helps in previewing how the content will appear before it is published live. This feature includes exact previews of profile pictures, cover images, and posts, ensuring that the content looks as intended.Multiple Views and Organization
The platform provides multiple views to organize and manage content, including Feed, Calendar, Grid, and List formats. This flexibility allows users to choose the view that best suits their needs, making content management more efficient.Collaboration and Feedback
Planable facilitates seamless collaboration through in-context comments and feedback mechanisms. Users can invite their team to create, approve, and collaborate on posts, and the platform supports interactive comments directly on the posts. This makes giving and receiving feedback easy and streamlined.Centralized Asset Library and Notifications
The platform includes a centralized asset library where users can store and access their images and videos easily. Additionally, the Notification Inbox centralizes all approval requests, comments, tags, and reconnects in one place, keeping users informed and up-to-date.Mobile App
Planable also offers a mobile app, allowing users to create, edit, and schedule posts on the go. The app supports reviewing and approving content, viewing mobile-specific layouts, and leaving feedback, all from a mobile device.AI Integration
Planable incorporates AI features to help with content creation, such as AI-powered caption rewriting and content personalization. This AI integration helps in crafting engaging and relevant content for the target audience, saving time and enhancing the overall content creation process.Reporting and Analytics
The platform supports generating and exporting reports for various social media platforms like Facebook, Instagram, and LinkedIn. These reports can be exported as CSV or PDF files, providing valuable insights into content performance.Conclusion
Overall, Planable’s user interface is designed to be user-friendly, efficient, and highly collaborative, making it an ideal tool for social media content management and team collaboration. Planable - Key Features and Functionality
Planable Overview
Planable is a comprehensive social media management tool that integrates AI to streamline content creation, collaboration, and publishing. Here are the key features and how they work:
Content Creation
Planable’s AI Creation Hub is a central feature that leverages AI to generate and optimize social media content. This hub helps users overcome writer’s block by suggesting post ideas, refining content, and speeding up the drafting process. It also provides suggestions to enhance and refine existing copy to better resonate with the target audience.
Visual Content Planning
The platform offers a visual calendar with multiple views (Feed, Calendar, Grid, and List) to organize and manage content. This calendar allows users to drag and drop posts to reschedule them, use custom color-coded labels for different campaigns, and filter content by various parameters. This feature ensures a clear overview of all scheduled content across different platforms.
Collaboration and Feedback
Planable facilitates real-time collaboration through in-context comments and annotations. Team members can leave feedback directly on posts in the feed view, making it easy to give and receive comments. This feature enhances teamwork and ensures that feedback is clear and actionable.
Multi-Level Approval Workflows
The platform supports multi-level approval workflows, which are particularly useful for agencies and teams. Content can be set up to require internal team approval before client review, or vice versa. Once approved, content can be automatically locked to prevent further edits and scheduled for publishing.
Automated Scheduling and Publishing
Planable allows for automated scheduling and publishing to nine major social media platforms, including Facebook, Instagram, LinkedIn, and more. Users can create content once and then make platform-specific tweaks, ensuring that each post is optimized for the unique requirements of each network.
Media and Post Customization
Users can create single posts, carousels, stories, reels, and include images, videos, and GIFs. Additional features include setting alt texts for images, scheduling the first comment, and editing visuals directly within the post composer. There is also integration with Canva, allowing users to bring their assets into Planable with one click.
AI-Driven Post Optimization
The AI feature in Planable helps users rewrite and expand content using AI suggestions. This can be particularly useful for modifying posts for each social media platform to ensure maximum engagement. The AI also helps in editing content and suggesting improvements to make the posts more engaging.
Bulk Scheduling and Queueing
Planable offers bulk scheduling abilities, which are a huge time saver for teams managing high content volumes. The platform also supports smart queueing features, including repeat posts and auto-publishing from RSS feeds.
Post Preview and Analytics
The platform provides a post preview feature, allowing users to see how their posts will look on each social media platform before publishing. Additionally, Planable includes integrated social media analytics to help users track the performance of their content and make data-driven decisions.
Conclusion
In summary, Planable combines AI-driven content creation, collaborative workflows, automated scheduling, and comprehensive content management features to make social media management more efficient and effective.
Planable - Performance and Accuracy
Performance
Planable is highly regarded for its team collaboration features, which make it an excellent tool for agencies and businesses with multiple team members. Here are some of its strengths:Enhanced Team Collaboration
Planable allows real-time editing and preview of posts, facilitating a seamless workflow. It also features a built-in approval system, ensuring all content is reviewed before publication.Content Management
The platform supports posting to several major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Google My Business, and Pinterest. It also offers an unlimited media library to store and organize content.Project Management
Planable integrates well with project management needs, allowing users to create a project roadmap, assign and delegate tasks, and manage content flow efficiently. It includes features like a marketing calendar, real-time collaboration tools, and customizable approval workflows.Accuracy and Analytics
While Planable performs well in content management and collaboration, it has some limitations when it comes to analytics and accuracy:Limited Analytics
Planable’s analytics and reporting tools are not as robust as some other social media management tools. It is more focused on content management rather than providing in-depth performance data.Insights and Reporting
Although Planable offers some analytics features, such as tracking followers, reach, impressions, engagement, and profile visits, these tools are not as comprehensive as those offered by other platforms. The analytics feature is available as an add-on for an additional $33/month per workspace.Areas for Improvement
Scheduling Options
Planable’s post-scheduling options are not as extensive as those of some competitors, which can limit the flexibility of scheduling content.Pricing
Planable does not offer a free plan and its pricing plans are generally on the higher end, making it less accessible to small businesses or individual users.Technical Issues
Some users have reported occasional glitches and bugs, which can affect the overall user experience.Engagement
Planable helps in tracking engagement metrics such as likes, comments, and shares, allowing users to spot top-performing content and adjust their strategy accordingly. However, the lack of more detailed analytics might limit the depth of engagement insights. In summary, Planable is a solid tool for social media content management and team collaboration, but it falls short in providing comprehensive analytics and insights. For users who prioritize detailed performance data, other tools might be more suitable. However, for those focusing on efficient content management and team collaboration, Planable can be a valuable asset. Planable - Pricing and Plans
Planable Pricing Plans
Planable, a social media scheduling and collaboration tool, offers a range of pricing plans to cater to different user needs. Here’s a detailed breakdown of each plan:
Free Plan
- Price: Free
- Features:
- Unlimited users for collaboration
- Support for various social media platforms (Facebook, Twitter, LinkedIn, Instagram)
- Content scheduling and publishing
- Visual content calendar
- Drafts and previews before scheduling
- Limitations:
- Limited to 50 scheduled posts per month
- Restricted number of social media profiles
- No AI assist, media storage, or advanced collaboration features.
Basic Plan
- Price: $11 per user per month (or $33 per workspace/month, depending on the billing structure).
- Features:
- Unlimited social media channels
- Content scheduling and publishing
- Team collaboration and content review
- Visual content calendar
- Feed and Calendar views
- Up to 4 social pages per workspace (if billed per workspace)
- 2 types of approval workflows
- 10GB media storage
- Limitations:
- No content categorization feature
- No white-labeling
- No post boosting or paid social media campaigns
- Limited analytics and reporting.
Pro Plan
- Price: $22 per user per month (or $49 per workspace/month).
- Features:
- Unlimited workspaces
- Manage up to 10 social media profiles per workspace
- Unlimited scheduled posts
- Enhanced collaboration tools
- Increased media library storage (100 GB)
- Feed, Calendar, and Grid views
- 3 types of approval workflows
- Limitations:
- No advanced analytics reports
- No multilevel approval workflow
- Some specialized content planning options may not be included.
Enterprise Plan
- Price: Custom pricing, starting at $200/month.
- Features:
- All features from the Pro plan
- Unlimited social media platforms
- Multi-level approvals (up to 4 levels)
- Diverse planning views (Feed, Calendar, Grid, and List)
- Unlimited labels
- 100GB storage (customizable)
- Dedicated account manager
- Customizable to fit specific needs
- Limitations: The limitations vary based on the features and options chosen by the enterprise.
Additional Notes
- Planable offers a discount for annual billing, providing two months of free access.
- The Enterprise plan is highly customizable and includes dedicated customer support and the option to pay by bank or wire transfer.
This structure allows users to choose a plan that aligns with their specific social media management needs and budget.
Planable - Integration and Compatibility
Planable Overview
Planable, a comprehensive social media collaboration and management tool, integrates seamlessly with a variety of platforms and offers several key features that enhance its compatibility and usability.Platform Integrations
Planable supports direct integration with multiple major social media platforms, including:- Facebook (pages, but not groups)
- Instagram (business and creator accounts, including direct Stories and Reels publishing)
- YouTube
- TikTok
- Google Business Profile (formerly Google My Business)
- Threads
Additional Integrations
Apart from social media platforms, Planable also integrates with other services such as:- Google Business Profile Reviews
- This allows for a more holistic approach to managing online presence.
Content Management and Collaboration
Planable’s platform is built to facilitate team collaboration. It offers features like:- A highly visual content calendar where posts can be planned and scheduled using a drag-and-drop interface
- Multi-level approval workflows, enabling clear review processes and feedback mechanisms
- Internal notes, comments with attachments, and shareable links for stakeholders and collaborators
- Built-in image and video editing tools, as well as a media library
Device Compatibility
While the sources do not specifically detail device compatibility, given that Planable is a web-based application, it is likely accessible on various devices with a web browser, including desktops, laptops, tablets, and smartphones.Limitations
One notable limitation of Planable is its lack of social media listening and monitoring capabilities. However, this does not affect its integration and compatibility with the supported platforms.Conclusion
In summary, Planable offers extensive integration with major social media platforms and other relevant services, making it a versatile tool for social media management and team collaboration. Its features are designed to simplify content creation, scheduling, and approval processes, ensuring a smooth and efficient workflow. Planable - Customer Support and Resources
Customer Support Options
Planable provides multiple channels for customer support:Email/Help Desk
Users can reach out to the support team via email for assistance with any questions or issues they may have.Developer Portal
This resource is available for developers who need technical support or guidance on integrating Planable with other systems.FAQs/Forum
Planable has a dedicated section for frequently asked questions and a forum where users can find answers to common issues and interact with other users.Additional Resources
Help Center
The Planable help center, accessible through their support page, contains detailed articles and guides on how to use the platform, manage billing, and troubleshoot common issues.Blog and Guides
Planable’s blog offers a wealth of information on social media management, including tips, best practices, and how-to guides. These resources help users optimize their social media strategies and get the most out of the platform.User Community
While not explicitly mentioned, the FAQ and forum sections suggest a community aspect where users can share experiences and get help from other users.Billing and Account Management Support
For users who need help with billing or managing their accounts, Planable provides clear guidelines on adding or removing users and workspaces, and how billing is adjusted accordingly. This information is available in their billing guide. Overall, Planable’s support options and resources are designed to be accessible and helpful, ensuring that users can efficiently manage their social media campaigns and address any issues that arise. Planable - Pros and Cons
Advantages of Planable
Planable offers several significant advantages that make it a valuable tool for social media management and content creation:Streamlined Content Creation and Collaboration
Planable allows teams to create, plan, and collaborate on social media content efficiently. It provides a “what you see is what you get” experience, ensuring that posts look exactly as they will when live.Intuitive Collaboration and Approval
The platform features intuitive collaboration tools, including in-context comments and customizable approval workflows. This speeds up the approval process and reduces the time spent on getting stakeholder sign-offs.AI-Driven Content Assistance
Planable’s AI assistant helps in generating new posts, continuing unfinished posts, rewriting existing content, and creating captions for images and videos. This AI tool is integrated into the composer, making content creation faster and more efficient.Multiple Views and Organization
Users can choose from four different views (Feed, Calendar, Grid, and List) to organize and manage their content. This flexibility helps in visualizing and scheduling posts effectively.Automated Publishing and Scheduling
Planable supports bulk scheduling, repeat posts, and auto-publishing features, which are significant time-savers for teams managing high volumes of content. The calendar view allows for easy visual planning of upcoming content.User-Friendly Interface
The platform is highly user-friendly, with an almost no-learning curve. Onboarding typically takes only about an hour from signup to publishing the first post, making it accessible even for less tech-savvy team members.Analytics and Reporting
Planable offers basic yet necessary analytics tools, including engagement metrics and hashtag performance analysis. Users can generate beautiful reports and track content performance easily.Disadvantages of Planable
While Planable is a powerful tool, it also has some limitations:Lack of Social Monitoring and Listening
Planable does not cover social monitoring or listening, which can be a significant drawback for brands that need to track and respond to social media conversations in real-time.Limited Social Inbox Capabilities
The platform does not have a unified social media inbox, which means users cannot respond to messages, comments, or reviews directly from Planable. They must use the native social network for comprehensive audience engagement.AI Features Availability
AI features are only available in the web version and within the social media posts composer, limiting their accessibility on other platforms.Limited Automation Features
Planable lacks smart queueing and auto-publishing from RSS feeds, which might be critical for users seeking a more automated workflow.Restrictions on Certain Social Media Features
Planable does not support TikTok and LinkedIn carousel posts or Shorts scheduling, which can restrict its use for brands that rely heavily on these features. Overall, Planable is a strong tool for social media content creation, collaboration, and scheduling, but it has some gaps in its capabilities, particularly in social monitoring, inbox management, and certain automation features. Planable - Comparison with Competitors
When Considering Social Media Management Tools
When considering social media management tools with AI-driven features, Planable stands out with several unique attributes, but it also has some limitations that might make other alternatives appealing depending on your specific needs.
Unique Features of Planable
- Collaboration and Approval: Planable is highly praised for its collaborative features, including a multi-level approval system, real-time comments, and customizable approval workflows. This makes it ideal for teams and agencies that need to manage content across multiple stakeholders.
- AI-Driven Content Creation: Planable’s AI tool can create new posts, continue unfinished posts, rewrite existing content, and generate captions for images and videos. This AI integration is particularly useful for streamlining content creation and ensuring consistency in writing style.
- Visual Calendar and Scheduling: The platform offers a drag-and-drop calendar with color-coded labels, filters, and the ability to sync content across multiple social media platforms. This feature allows for easy scheduling and organization of posts.
- In-App Image and Video Editing: Planable includes built-in image and video editing tools, as well as integration with Canva, which eliminates the need for separate editing software.
Potential Alternatives and Their Key Features
Buffer
- Broader Platform Support: Buffer supports a wider range of social media platforms, including niche ones like Mastodon and Threads, and also integrates with e-commerce platforms like Shopify.
- RSS Feed Integration: Buffer allows users to import and add posts from RSS feeds, which can automate content updates and maintain an active social media presence.
- Streamlined Scheduling: Buffer is known for its straightforward and intuitive scheduling interface, making it easier for users to plan and schedule posts across multiple channels.
- Pricing: Buffer offers more affordable pricing plans, starting at $6 per month for the Essentials plan.
Sendible
- CRM Functionality: Sendible includes robust CRM tools that allow businesses to track and manage relationships with social media contacts, categorize contacts, and monitor interactions.
- White-Label Solution: Sendible offers a customizable white-label solution, which is beneficial for agencies and businesses that need a fully branded experience for their clients.
- Content Suggestions: Sendible provides content suggestions based on trending topics, industry trends, and user interests, helping businesses maintain a consistent posting schedule with valuable content.
- Social Media Monitoring: Unlike Planable, Sendible offers social media monitoring and engagement tools, which can be crucial for tracking and responding to social media interactions.
Limitations of Planable
- No Social Monitoring or Listening: Planable does not offer native social monitoring or listening features, which might be a significant drawback for those who need to track brand mentions or competitor activity.
- No CMS Integrations: Planable lacks integrations with Content Management Systems (CMS), requiring users to copy and paste content from Planable into their CMS.
- AI Features Limited to Web Version: The AI features in Planable are only available in the web version and within the social media posts composer.
Conclusion
In summary, while Planable excels in collaborative content planning, approval workflows, and AI-driven content creation, alternatives like Buffer and Sendible offer additional features such as broader platform support, RSS feed integration, CRM functionality, and social media monitoring. The choice between these tools depends on the specific needs and priorities of your social media strategy.
Planable - Frequently Asked Questions
Here are some frequently asked questions about Planable, along with detailed responses to each:
What are the key features of Planable?
Planable offers several key features that make it a powerful tool for social media management. These include:- AI Creation Hub: Generates social media post ideas, refines content, and speeds up drafting.
- Visual Calendar: Allows drag-and-drop scheduling and color-coded campaign labels for easy content organization.
- Real-time Collaboration: Enables team members to leave comments, suggestions, and annotations directly on posts.
- Multi-level Approval Workflows: Allows for hierarchical approval processes, including internal team approval and client review.
- Universal Content Creation: Supports creation of broader marketing materials like blog posts, video scripts, and newsletters.
- Support for Multiple Social Media Platforms: Automates scheduling and publishing to nine major social media platforms.
What pricing plans does Planable offer?
Planable provides several pricing plans to fit different needs:- Free Plan: Allows up to 50 posts, supports various social media platforms, and includes a visual content calendar. It is ideal for getting a feel for the platform.
- Basic Plan: Priced at $33 per workspace/month (or $11 per user/month in some plans), it is suitable for small teams needing essential tools for content collaboration and approval.
- Pro Plan: Priced at $49 per workspace/month (or $22 per user/month in some plans), it offers advanced features like enhanced collaboration tools and additional storage.
- Enterprise Plan: Custom pricing for organizations requiring tailored solutions, including multi-level approvals and a dedicated account manager.
Can I use Planable for free?
Yes, Planable offers a free plan that allows you to try out the tool with basic features. The free plan includes:- Scheduling up to 50 posts
- Support for various social media platforms
- A visual content calendar
- Unlimited user collaboration
- Drafts and previews of posts before scheduling.
How does Planable facilitate team collaboration?
Planable facilitates team collaboration through several features:- In-context Comments: Team members can leave comments, suggestions, and annotations directly on posts in the feed view.
- Real-time Updates: Ensures that all team members are on the same page with real-time updates and easy approvals.
- Multi-level Approval Workflows: Allows for hierarchical approval processes, ensuring that content is reviewed and approved by the right people before publication.
Does Planable support automated scheduling and publishing?
Yes, Planable supports automated scheduling and publishing to nine major social media platforms. This includes features like bulk scheduling, repeat posts, and auto-publishing from RSS feeds.Can I customize the approval process in Planable?
Yes, Planable allows you to customize the approval process. You can set up multi-level approval workflows where content requires internal team approval before client review or vice versa. Once approved, content can be automatically locked to prevent further edits and scheduled for publishing.Does Planable offer any AI-powered features?
Yes, Planable includes AI-powered features, particularly through its AI Creation Hub. This hub helps generate social media post ideas, refine content, and speed up drafting. It also provides suggestions on how to enhance and refine existing copy to better resonate with target audiences.How does Planable help with content organization?
Planable helps with content organization through its visual calendar and multiple view options:- Feed View: Displays posts in a feed format.
- Calendar View: Provides a clear overview of all scheduled content across platforms.
- Grid View: Organizes content in a grid format.
- List View: Displays content in a list format.
Can I use Planable for managing multiple projects or clients?
Yes, Planable is particularly useful for managing multiple projects or clients. It allows you to create multiple workspaces, each acting as its own hub for organizing content and collaborations. This feature is especially beneficial for agencies and teams handling multiple clients or projects.Are there any savings for annual billing with Planable?
Yes, Planable offers savings for annual billing. If you choose annual billing, you get two months of free access, which is a great way to save while getting the most out of the platform. Planable - Conclusion and Recommendation
Final Assessment of Planable
Planable is a versatile and user-friendly social media management tool that excels in several key areas, making it an excellent choice for various users.Key Features and Benefits
- Content Creation and Preview: Planable allows users to design posts that look exactly like the live versions, ensuring a “what you see is what you get” experience. This feature, combined with post-preview abilities, helps in effective planning and visual intent on each platform.
- Collaboration and Approval: The platform offers intuitive collaboration tools, including in-context comments and feedback, which streamline the content approval process. This reduces the time spent on getting stakeholder sign-offs and enhances team workflow.
- Scheduling and Organization: Planable provides multiple views (Feed, Calendar, Grid, and List) to organize and manage content. It also features bulk scheduling, social media calendars, and auto-publishing options, which are huge time savers for teams managing high content volumes.
- AI Capabilities: The tool includes an AI writing assistant that can generate text based on images or videos, create engaging captions, and improve existing copy. This AI feature helps in creating content quickly and efficiently.
- Analytics: Planable offers detailed social media analytics, including engagement metrics, hashtag performance analysis, and custom report builders. While its analytical capabilities are basic yet necessary, they help marketers track content performance and refine their strategies.
Who Would Benefit Most
- Small to Medium-Sized Teams: The Basic Plan ($33 per workspace/month) is ideal for small teams that need essential tools for content collaboration and approval. The Pro Plan ($49 per workspace/month) is better suited for larger teams with more complex needs.
- Marketing Agencies: Planable’s workspace-based flexibility is great for agencies managing multiple projects or clients separately. The Enterprise Plan offers custom pricing for organizations with specific requirements.
- Marketers Focused on Content Creation and Approval: Anyone who values streamlined content creation, collaboration, and approval processes will find Planable highly beneficial. Its features are particularly useful for those who need to manage multiple social media accounts and ensure consistent brand presence across different platforms.
Overall Recommendation
Planable is a solid choice for anyone looking to simplify and enhance their social media management. Here are a few points to consider:- Strengths: Excellent collaboration tools, efficient content approval processes, and useful AI-driven content creation features make Planable a valuable asset for social media teams.
- Weaknesses: Planable lacks a social inbox feature, which might be a drawback for brands focused on engagement. Additionally, its analytical capabilities, while useful, are somewhat limited compared to other tools.
In summary, Planable is a reliable and user-friendly tool that can significantly improve your social media management workflow, especially for teams and agencies managing multiple projects and clients.