Publer - Detailed Review
Social Media Tools
Publer - Product Overview
Overview
Publer is a comprehensive social media management tool that simplifies the process of managing multiple social media accounts. Here’s a brief overview of its primary function, target audience, and key features.Primary Function
Publer’s core function is as a social media scheduler, allowing users to schedule and automatically publish posts across various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and more. This feature helps maintain a consistent online presence without the need for constant manual updates.Target Audience
Publer is versatile and caters to a wide range of users, including:Small Business Owners
To manage their social media presence efficiently without a dedicated team.Marketing Agencies
To streamline workflows and manage multiple clients’ social media strategies.Content Creators and Influencers
To maximize the lifecycle of their content and expand their audience reach.Non-Profit Organizations
To keep their mission visible through regular updates and compelling storytelling.E-Commerce Platforms
To schedule and optimize promotional content.Event Organizers
To build anticipation and maintain engagement for events.Educational Institutions
To communicate announcements and build community through timely messaging.Key Features
Social Media Scheduling
Schedule posts across multiple platforms simultaneously, with features like auto-scheduling, content queues, and post recycling.Multi-Platform Support
Manage accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, Google My Business, YouTube, Telegram, and WordPress from a single dashboard.Content Calendar
Visually organize and plan content using a drag-and-drop calendar interface.Analytics and Insights
Gain valuable insights into post performance to optimize content strategy and increase engagement. The analytics are presented in an easy-to-understand format, highlighting metrics such as engagement rates, post reach, and follower growth.Team Collaboration Tools
Collaborate with team members using role-based permissions, approval workflows, and real-time updates. This makes it ideal for businesses and agencies managing multiple social media accounts.Content Curation and AI Assist
Easily curate content from various sources and use AI-powered tools to generate captions, hashtags, and bios, saving time and boosting creativity.Mobile App Availability
Manage social media accounts on the go with a fully functional mobile app, ensuring you never miss a moment. Overall, Publer is a powerful tool that streamlines social media management, making it easier for users to maintain a consistent and engaging online presence. Publer - User Interface and Experience
Overview
Publer, a social media management tool, is renowned for its user-friendly and intuitive interface, making it an excellent choice for both beginners and seasoned social media managers.User-Friendly Interface
Upon logging in, you’re greeted by a clean and uncluttered dashboard. The interface is sleek and minimalistic, which helps in reducing clutter and making it easy to find what you need quickly. This streamlined approach ensures that you can create, view, and schedule your posts without feeling overwhelmed.Ease of Use
Publer’s design is highly intuitive, allowing users to easily schedule content across various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The drag-and-drop functionality for scheduling and organizing posts makes the process straightforward and efficient.New Layout and Features
Recent updates to Publer have introduced a new layout that enhances user experience. The platform now features a new sidebar and primary header, which provide quick access to key features like the Composer, Calendar, Media Library, Analytics, and RSS Feeds. This layout change aims to increase findability and decrease interaction costs, making mundane tasks quicker and more manageable.Workspace Management
The new layout also includes improved workspace management. You can easily manage all your accounts and workspace members directly from the sidebar with simple clicks. The primary header allows quick access to your workspaces, help center, notifications, and account settings.Decluttered Workspace
One of the significant benefits of the new layout is the increased screen real estate and reduced distractions. The collapsible sidebar enables a more decluttered and clean workspace, which is particularly evident in the full-screen calendar view. This layout provides an uninterrupted, bird-eye view of your work throughout the month.Additional Features
Publer also offers several other features that enhance the user experience. These include a built-in link in bio tool, the ability to create Tweet Threads, a media library for reusing media, and a Chrome plugin. Additionally, Publer provides built-in analytics and a built-in RSS feed for easy content curation. The platform also allows for limited access to social media accounts for team members and clients.Customer Service
Users have praised Publer for its excellent customer service, which adds to the overall positive user experience. The constant updates and improvements to the platform reflect the company’s commitment to meeting user needs and enhancing the user experience.Conclusion
In summary, Publer’s user interface is highly intuitive, easy to use, and designed to make social media management efficient and enjoyable. The recent layout changes have further improved the platform’s usability, making it a standout in the social media management tool category. Publer - Key Features and Functionality
Publer Overview
Publer is a comprehensive social media management tool that offers a wide range of features to streamline and optimize your social media presence. Here are the key features and how they work:Auto-Scheduling
Publer’s core feature is its auto-scheduling capability, which allows you to schedule posts automatically to multiple social media networks at pre-set times. You can define rules for your posts, such as including two photos per post on Facebook, using short texts on Twitter, and avoiding emojis or GIFs on LinkedIn. This ensures that your posts adhere to your standards across different platforms.Bulk Scheduling
You can schedule up to 500 posts at once using a multi-post creator, bulk media uploader, CSV file, or RSS feed. This feature saves a significant amount of time by allowing you to plan and schedule a large number of posts in a single session.Content Calendar
Publer offers a drag-and-drop content calendar that visually organizes your scheduled posts. This calendar helps you plan and manage your social media campaigns more effectively.Post Recycling
The post recycling feature allows you to automatically reuse posts after a certain period. This is useful for reminding followers about upcoming events or re-sharing popular content.Media Integrations and Customization
Publer supports media integrations, enabling you to customize and preview posts for each social network. You can add watermarks to photos and videos with your logo, ensuring brand consistency across all shares.Analytics
The analytics feature provides comprehensive insights into your social media performance. You can check the status of your posts, including likes, shares, and views, across all your social media channels. This helps you evaluate the effectiveness of your social media strategy and make data-driven decisions.Workspaces and Team Collaboration
Publer allows you to create separate workspaces for different teams, each with their own social accounts, posts, and analytics. You can assign roles and permission levels, and set approval requirements for posting, making team collaboration more streamlined and organized.AI Assist
Publer AI Assist is a significant feature that leverages artificial intelligence to enhance your social media management. Here are some key aspects of AI integration:Content Generation
Publer AI can generate content ideas, complete text, and even translate content into multiple languages. This helps in saving time and ensuring error-free, engaging posts.Customization
The AI can customize posts for each social media platform, ensuring the content resonates with the target audience on each platform.Comment Responses
Publer AI Assist can generate responses to comments, allowing for personalized and meaningful conversations with followers at a faster pace.SEO Writing
The AI can help in writing SEO-optimized articles for blogging sites, including WordPress and potentially Tumblr. It can add AI-generated blocks, rephrase paragraphs, or write entire articles.Link in Bio and Signatures
You can add a link in your bio and include signatures in your posts, which helps in maintaining brand consistency and directing traffic to your desired links.Follow-Up Actions
Publer allows you to schedule follow-up actions such as follow-up comments, auto shares, and auto deletes. This helps in boosting engagement and managing post lifecycles efficiently.RSS Feeds and Curated Posts
You can use RSS feeds to import content and curate posts from other sources, making it easier to find and share relevant content.Twitter Threads and Other Features
Publer also supports Twitter threads, allowing you to create and schedule threaded posts. Other features include recurring posts, calendar view, and the ability to add tags to organize content.Conclusion
Overall, Publer combines advanced scheduling, customization, and AI-driven content generation to make social media management more efficient and effective. Publer - Performance and Accuracy
Performance of Publer
Publer is widely regarded for its strong performance in the social media management tool category, particularly in areas such as scheduling, automation, and analytics.Scheduling and Automation
Publer excels in scheduling and automating social media posts across multiple platforms. Users praise its calendar feature, which provides a clear visual overview of scheduled posts, allowing for efficient planning and minimizing last-minute scrambles. The platform also offers bulk scheduling and the ability to preview the entire month, which significantly saves time and enhances productivity.Analytics and Insights
Publer’s analytics tools are a key strength, providing valuable insights into social media performance. The platform offers post insights, hashtag analysis, and competitor analysis, helping users refine their social media strategies and drive targeted engagement. Users can track metrics such as reach rate, engagement rate, and click-through rate, and even identify the best times to post for maximum engagement.Ease of Use
Users find Publer easy to use, with an intuitive dashboard that streamlines content planning and scheduling. The platform allows for direct uploading and editing of photos and videos, ensuring visually captivating content.Accuracy
In terms of accuracy, Publer’s analytics and reporting tools are reliable and provide accurate data on social media performance. The platform’s advanced algorithm helps in identifying the best engagement times and analyzing the impact of hashtags on engagement and reach.Limitations and Areas for Improvement
Account Limitations
One of the significant limitations of Publer is the restrictive nature of its pricing plans, especially the free and professional tiers. These plans have limitations such as restricted social accounts, limited scheduled posts per account, and the absence of in-depth analytics reports and RSS feeds.Lack of Social Inbox
Publer currently does not offer a social inbox feature for replying to mentions and comments, which is a functionality that many users have requested. This omission can be a significant drawback for those who need to manage interactions on their social media channels.Team Collaboration
Some users have noted that the team collaboration aspect of Publer could be improved. While the platform is excellent for individual use, it may not fully meet the needs of teams requiring more advanced collaboration features.Pricing
The recent price hike has made Publer less accessible for small businesses and individual users. The new pricing structure imposes stricter limitations on the number of social accounts that can be managed without additional costs, which can be a challenge for those with diverse social media needs.Recommendations
For someone considering Publer, it is essential to weigh the benefits against the limitations. If you are looking for a user-friendly tool with strong scheduling and analytics capabilities, Publer is a solid choice. However, if you need advanced features like a social inbox or more flexible pricing plans, you might want to explore other options.In summary, Publer performs well in scheduling, automation, and analytics but has some limitations, particularly in its pricing plans and the absence of certain features like a social inbox.
Publer - Pricing and Plans
Publer Plans Overview
Publer, a social media management tool, offers a variety of plans to cater to different user needs, each with distinct features and pricing.Free Plan
The Free Plan is a great starting point for individuals or small businesses. Here are its key features:- Connect and schedule posts for up to 3 social accounts, excluding Twitter/X accounts due to API costs.
- Schedule up to 10 pending posts per account.
- Save up to 25 drafts.
- Access to 24 hours of post history.
- Features like Auto-Schedule, post preview, link in bio, and link shortening are included.
Professional Plan
The Professional Plan is Publer’s most popular option and starts at $5 per month for 1 social account and 0 additional members. Here’s what you get:- Unlimited workspaces at no extra cost.
- Unlimited scheduling and drafts.
- Unlimited media library storage.
- Bulk scheduling for multiple posts.
- Eternal post history.
- Integration with VistaCreate for video design is not included in this plan, but features like Twitter integration, customizable social accounts and members, and unlimited RSS Feed automations are available.
- Additional social accounts cost $4 per month each, and additional members cost $2 per month each.
Business Plan
The Business Plan starts at $10 per month for 1 social account and 0 additional members. It includes all the features from the Professional Plan plus:- Unlimited AI Assist prompts.
- Analytics reports.
- Best times to post.
- Hashtag suggestions.
- Automatic post recycling.
- Integration with VistaCreate for professional video design.
- Additional social accounts cost $7 per month each, and additional members cost $3 per month each.
Enterprise Plan
This plan is tailored for large companies and offers a customized quote. Key features include:- All features from the Business Plan.
- Higher discounts for a large volume of social accounts.
- Dedicated 1:1 onboarding.
- Prioritized support.
- Unlimited daily posting with no daily post limit.
- Early access to new features and expedited feature requests.
- Option to pay by bank or wire transfer.
Pricing Dynamics
The pricing for Publer’s plans is dynamic, meaning it adjusts based on the number of social accounts and members you add. Every 10th social account or member is free. You can manage these changes directly from the Settings > Billing page on Publer. Publer - Integration and Compatibility
Publer Overview
Publer, a comprehensive social media management tool, offers extensive integration and compatibility across various platforms and devices, making it a versatile option for managing multiple social media accounts.
Platform Compatibility
Publer supports a wide range of social media platforms, including Facebook (Pages, Locations, Groups, and Personal Profiles), Instagram Business accounts, Twitter (on paid subscription plans due to Twitter Enterprise API costs), LinkedIn (Personal Profiles and Business Pages), Pinterest, Google My Business locations, YouTube channels, WordPress sites, TikTok, Telegram, Mastodon, Threads, and BlueSky. This broad compatibility allows users to manage and schedule posts across these different platforms from a single dashboard, streamlining their social media management process.
Integration with Other Tools
Although Publer no longer integrates with Zapier as of September 2022, it still offers integration with other essential tools. For instance, Publer allows users to connect their social media accounts and manage them alongside other tools like WordPress, which is particularly useful for bloggers and content creators.
Team Collaboration and Workspaces
Publer facilitates team collaboration through its workspace feature, where multiple workspaces can be created for different accounts, members, posts, and analytics. This helps in organizing and managing multiple social media accounts efficiently, especially for agencies handling multiple brands.
Mobile App Availability
Publer is accessible not only on desktop but also through a fully functional mobile app. This ensures that users can manage their social media accounts on the go, never missing a moment to engage with their audience or schedule posts.
Content Creation and Scheduling
Publer’s AI Assist feature enhances its integration capabilities by allowing users to generate content, create images, and respond to comments efficiently. It also supports cross-platform customization, enabling users to tailor their posts for each social media platform, and includes features like post recycling and comment scheduling.
Analytics and Insights
In addition to scheduling and content creation, Publer provides detailed analytics and insights into post performance. This helps users make data-driven decisions to optimize their social media strategies and engagement across different platforms.
Conclusion
Overall, Publer’s extensive compatibility and integration features make it a powerful tool for managing and optimizing social media presence across a variety of platforms and devices.
Publer - Customer Support and Resources
Customer Support Options
Publer provides multiple channels for customer support, making it easy to get help when you need it:Live Chat
Available 24 hours a day from Monday to Friday, allowing for prompt responses during business hours.Social Media
Publer is active on various social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Twitter, where you can reach out for support.Facebook Messenger and Twitter
Additional options to contact the support team directly through these platforms.Additional Resources
To help users get the most out of the platform, Publer offers several additional resources:Knowledge Base
A comprehensive help center with detailed documentation that covers almost all aspects of the tool. You can search for specific questions or browse through the available articles to find solutions to common issues.Help Documentation
Accessible via the chat icon on the lower right corner of the screen, this resource provides answers to a wide range of questions and helps users troubleshoot common problems.Media Library and Content Tools
Publer includes a Media Library that integrates with top design tools like Canva, VistaCreate, and Unsplash. This allows users to easily import, create, and organize their social media visuals, saving time and streamlining content creation.Collaboration and Integration
For teams and businesses, Publer also offers features that facilitate collaboration and integration with other tools:Role Assignments and Permissions
Users can assign roles and permissions to team members, ensuring that the right people have access to the necessary features and content.Cloud Storage Integrations
Publer integrates with Google Drive, Dropbox, and OneDrive, making it easy to access and share content files across the team. Overall, Publer’s customer support and additional resources are designed to be accessible, comprehensive, and supportive, helping users to effectively manage their social media presence. Publer - Pros and Cons
Advantages of Publer
Publer offers several significant advantages that make it a valuable tool for social media management:
Time-Saving Features
Publer’s auto-scheduling and bulk scheduling capabilities allow users to schedule multiple posts at once, saving a considerable amount of time. The platform also enables the recycling of top-performing content, which extends the lifespan of your posts without additional effort.
Multi-Platform Support
Publer supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. This allows users to manage all their social media accounts from a single dashboard, streamlining their workflow.
Collaborative Tools
The platform offers workspaces that enhance team collaboration and efficiency. Features like role-based permissions, approval workflows, and real-time updates make it easier for teams to work together seamlessly.
Advanced Scheduling Options
Publer allows users to set rules for their social media posts, such as including specific elements like photos, texts, or hashtags. It also suggests the best times for scheduling posts using AI, ensuring optimal engagement.
Analytics and Insights
Publer provides detailed analytics reports that offer insights into post performance. Users can customize these reports and view analytics for specific periods, helping them make data-driven decisions to improve their social media strategy. However, these analytics are only available on the Business plan and above.
Content Creation Tools
The platform integrates with design tools like Canva and VistaCreate, and offers features like Spintax and hashtag generators to aid in content creation. It also includes a built-in photo editor and media integrations to improve visual content.
Mobile Accessibility
Publer has a mobile app available for both iOS and Android, allowing users to manage their social media accounts on the go.
Disadvantages of Publer
While Publer offers many benefits, there are also some notable drawbacks:
Limited Free Plan
The free plan of Publer is quite restrictive, limiting the number of scheduled posts per social account to 10 and not including features like analytics, RSS feeds, or the ability to add users and social profiles.
Insight Reports Limitations
Analytics reports are limited to content posted via Publer, and users cannot check the performance of content posted outside the platform.
No Social Inbox
Currently, Publer does not have a social inbox feature for replying to mentions and comments directly from the dashboard, although this has been requested by users.
Complex Interface
New users may find the dashboard and tool options overwhelming, leading to a steep learning curve.
Customer Support Delays
Some users have reported slow response times from customer support, which can be frustrating when immediate help is needed.
Costly for Large Teams
The pricing can escalate quickly when adding multiple team members, making it expensive for larger organizations.
By considering these pros and cons, users can make an informed decision about whether Publer aligns with their social media management needs.
Publer - Comparison with Competitors
When Comparing Publer to Other Social Media Management Tools
When comparing Publer to other social media management tools, especially those with AI-driven features, several unique aspects and potential alternatives come to light.
Unique Features of Publer
- Auto-Scheduling and Customization: Publer stands out with its auto-scheduling feature, allowing users to set rules for posts across different social media platforms. For example, you can specify the number of photos per post on Facebook, the tone for LinkedIn, and more. This customization by channel is a significant advantage, especially for managing multiple social media accounts efficiently.
- Bulk Scheduling and Recycling: Publer offers bulk scheduling and post recycling, which saves time and ensures consistent content flow. This feature is particularly useful for businesses that need to maintain a regular posting schedule without manual intervention.
- Media Integrations and Content Curation: Publer includes a built-in RSS feed for easy content curation, allowing users to search and filter articles by keyword, category, and other criteria. It also integrates with tools like Canva, Unsplash, and VistaCreate for enhancing visual content.
- Team Collaboration: Publer allows for team collaboration by providing limited access levels to team members and clients, making it easier to manage content creation and approval processes.
Potential Alternatives
- SocialBee: SocialBee is a strong alternative if you prioritize strategic planning and a diverse content arsenal. It offers a bucket system and visual planning tools that help in crafting a balanced and engaging social media presence. While it lacks the automation magic of Publer, it provides comprehensive insights and detailed performance metrics, which can be beneficial for data-driven decision-making.
- Hootsuite: Hootsuite is another popular tool that offers robust analytics and social media management capabilities. It includes AI-driven analytics for identifying trends and patterns, and it automates responses to comments and messages. However, Hootsuite may not offer the same level of customization by channel as Publer.
- Sprout Social: Sprout Social is an AI social media management platform that automates manual tasks in engagement, publishing, and social listening. It provides critical social analytics and sentiment mining capabilities, which are useful for optimizing brand messaging and customer experience. While it is more focused on social listening and analytics, it lacks the specific customization and bulk scheduling features of Publer.
- Ocoya: Ocoya is an AI tool that combines copywriting, scheduling, and content creation. It integrates with various platforms, including eCommerce tools like Shopify and WooCommerce, making it a good option for online shops. However, Ocoya’s focus is more on AI-driven content creation and scheduling rather than the detailed customization and bulk scheduling offered by Publer.
AI-Driven Tools
- Jasper and Writer: For businesses focusing on high-quality social media content creation, tools like Jasper and Writer are highly effective. Jasper is great for generating social media content at scale and includes an AI images tool, while Writer excels in long-form content and technical writing. These tools can complement Publer by enhancing content creation, but they do not replace its scheduling and management features.
Conclusion
In summary, Publer’s unique strengths lie in its auto-scheduling, customization by channel, and bulk scheduling capabilities, making it an excellent choice for efficiency and automation. However, if you need more comprehensive analytics, strategic planning, or AI-driven content creation, alternatives like SocialBee, Hootsuite, Sprout Social, or tools like Jasper and Writer might be more suitable.
Publer - Frequently Asked Questions
What are the different pricing plans offered by Publer?
Publer offers three main pricing plans: Free, Professional, and Business.
- Free Plan: This plan includes basic features, allowing users to manage up to 3 social accounts, schedule up to 10 posts per account, save 25 drafts, and store post history for 24 hours.
- Professional Plan: Starting at $12/month, this plan includes unlimited workspaces, scheduling and drafts, unlimited RSS feeds and media storage, and additional features like Twitter integration and eternal post history.
- Business Plan: Starting at $21/month, this plan includes everything in the Professional plan plus unlimited AI prompts, analytics/reporting, best time to post suggestions, hashtag and content suggestions, and more.
What social media platforms does Publer support?
Publer supports a wide range of social media platforms, including Facebook, Instagram, Threads App, TikTok, LinkedIn, Twitter/X, Mastodon, Bluesky, Pinterest, YouTube, Google Business, Telegram, and WordPress. This makes it a versatile tool for managing multiple social media accounts in one place.
What are the limitations of the Free Plan?
The Free Plan has several limitations. Users can only manage up to 3 social accounts (with Twitter usage capped at one), schedule up to 10 posts per account, save 25 drafts, and store post history for 24 hours. Additionally, recurring post functionality and advanced features like best time to post suggestions are not available on the free plan.
Can I use Publer for Twitter scheduling?
Yes, but Twitter scheduling is only available to users on the Professional plan or above. This means you need to upgrade from the Free Plan to schedule posts on Twitter.
What advanced features are included in the Business Plan?
The Business Plan includes several advanced features such as unlimited AI prompts, in-depth analytics insights, hashtag and competitor analysis, PDF and CSV analytics reports, post recycling, and suggestions for the best times to post. These features help users refine their social media strategies and gain deeper insights into their performance.
How does Publer’s content calendar work?
Publer’s content calendar is intuitive and allows users to visualize their social media strategy. You can plan, organize, and schedule your posts effortlessly, ensuring a consistent and well-timed presence across your social media channels. The calendar helps in batch scheduling and organizing content using queues and categories.
Does Publer offer analytics and reporting tools?
Yes, Publer provides advanced analytics and reporting tools. These tools help users track their performance, monitor competitors, and create detailed reports to refine their social media strategies. The Business Plan offers more comprehensive analytics features, including PDF and CSV reports.
Can I use Publer for social media automation?
Yes, Publer extends its functionality beyond scheduling posts by offering social media automation features. Users can automate tasks such as scheduling automatic comments and posts, which helps in maintaining a consistent online presence with minimal manual effort.
How does Publer’s media library work?
Publer’s media library allows users to upload, organize, and access their media assets from any device. This feature makes content creation seamless by keeping all your media files at your fingertips.
Is Publer user-friendly and easy to set up?
Yes, Publer is known for its user-friendly interface and ease of setup. Users have praised its intuitive design, which makes it easy to publish to multiple platforms, edit posts specifically for each platform, and collaborate with other users and clients.
Publer - Conclusion and Recommendation
Final Assessment of Publer
Publer is a comprehensive social media management tool that offers a wide range of features to streamline and optimize your social media presence. Here’s a detailed look at who would benefit most from using it and an overall recommendation.Key Features and Benefits
- Auto-Scheduling and Bulk Scheduling: Publer allows you to schedule posts automatically across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more. This feature, combined with bulk scheduling, saves a significant amount of time and ensures a consistent online presence.
- Content Calendar and Visual Organization: The platform provides a drag-and-drop content calendar, making it easy to visualize and plan your content strategy. This feature is particularly useful for maintaining a cohesive and organized approach to social media management.
- Analytics and Insights: Publer offers detailed analytics that provide valuable insights into post performance, helping you make data-driven decisions to enhance your social media impact. Features like post recycling, where top-performing posts are automatically reused, also help in keeping your content fresh and engaging.
- Team Collaboration: The tool includes robust team collaboration features, such as role-based permissions, approval workflows, and real-time updates. This makes it an ideal choice for businesses and agencies managing multiple social media accounts across different team members.
- Content Creation Tools: Publer integrates with design tools like Canva and VistaCreate, and offers features like Spintax and hashtag generators, which aid in creating visually appealing and engaging content.
Who Would Benefit Most
- Small to Medium-Sized Businesses (SMBs): Publer is highly suitable for SMBs due to its user-friendly interface and the ability to manage multiple social media accounts from a single dashboard. The tool’s features like bulk scheduling, post recycling, and analytics are particularly beneficial for SMBs looking to maintain an active online presence without a large team.
- Individuals and Influencers: Individuals and influencers can also benefit from Publer’s features such as auto-scheduling, content curation, and mobile app availability. These features help in managing social media accounts efficiently, even when on the go.
- Digital Marketing Agencies: Agencies managing multiple client accounts will find Publer’s collaboration tools and multi-account management capabilities very useful. The platform’s advanced scheduling options and analytics also help in optimizing social media campaigns for clients.