RelayThat - Detailed Review

Social Media Tools

RelayThat - Detailed Review Contents

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RelayThat - Product Overview

Introduction to RelayThat

RelayThat is a brand management solution that simplifies the process of creating professional marketing creatives for various social media platforms and other channels. Here’s a breakdown of its primary function, target audience, and key features:

Primary Function

RelayThat is designed to automate the creation of branded visual content. It allows users to quickly generate thousands of beautiful designs in multiple formats by inputting their logo, text, image, and brand’s HEX code colors. This tool is particularly useful for creating banners, ads, and social media posts, ensuring consistency across all brand materials.

Target Audience

RelayThat is best suited for a wide range of users, including startups, freelancers, small businesses, medium businesses, large enterprises, and non-profit organizations. It caters to anyone who needs to produce high-quality, branded graphics efficiently, regardless of their design expertise.

Key Features

Design Automation

RelayThat automates the design process, allowing users to create multiple designs quickly without extensive design knowledge.

Customizable Templates

The platform offers a vast library of customizable templates for various purposes, such as fitness, personal branding, real estate, and more.

One-Click Resize

It features a one-click resize option that adjusts the entire layout, including text and images, to fit different platforms like social media, YouTube, and flyers.

Brand Consistency

RelayThat ensures brand consistency by updating the entire layout library with every edit, maintaining the brand’s identity across all designs.

Image SEO Optimization

The tool suggests SEO-enabled keywords and optimizes images for better search engine visibility.

Extensive Asset Library

Users have access to over 3 million copyright-free icons and images to enhance their designs.

Collaboration Tools

RelayThat offers features like multi-user collaboration, branded sign-in pages, and data integration, especially in its Pro and Enterprise plans.

User-Friendly Interface

The platform is easy to use, with a drag-and-drop editor that requires no complicated installation or design skills. Overall, RelayThat is a versatile tool that streamlines the process of creating professional marketing materials, saving time and ensuring brand consistency across all channels.

RelayThat - User Interface and Experience

User Interface Overview

The user interface of RelayThat is characterized by its simplicity, intuitiveness, and user-friendly design, making it an excellent tool for individuals of all design skill levels.

Simple and Clean Dashboard

RelayThat’s dashboard is beautifully designed with a simple and clean layout. The interface is easy to navigate, featuring workspaces that allow users to organize their design projects by creating customizable folders for each brand or project. This organization system helps in managing multiple designs efficiently.

Intuitive Design/Edit Panel

The design and editing panel is divided into two main sections. On the left side, users can easily select elements such as layouts, images, text, and colors. On the right side, users can edit the selected elements in real-time, which makes the design process effortless. The graphic in the middle of the panel provides real-time editing, enhancing the overall design experience.

Pre-Sized Layouts and One-Click Resize

RelayThat offers pre-designed layouts for various types of ads and social media posts, eliminating the need to figure out the correct sizes. Users can choose a size from a pre-made list, and the design will automatically adjust to fit it. The one-click resize feature allows users to resize their designs for different platforms, such as social media, flyers, or YouTube video covers, without losing any design elements.

Title/Headline Generator and Custom Fonts

The ‘Headline Templates’ feature helps users create catchy titles by selecting categories and customizing the text. Users can also mix and match different fonts, adjust their size and color, and add effects like shadows. The software provides font combination ideas, making it easy to achieve a professional look with just a few clicks.

Magic Import and Brand Color Schemes

RelayThat’s ‘Magic Import’ function allows users to seamlessly incorporate images, icons, and colors directly from URLs, saving time on manual uploads. The platform also offers numerous brand color schemes that can be applied with a single click and adjusted individually as needed.

Ease of Use

The overall user experience is highly praised for its ease of use. Even users without graphic design skills can quickly create high-quality graphics for social media, websites, and other platforms. The platform automates many tasks, such as creating Pinterest pins and ad layouts, which significantly reduces the time spent on design tasks.

User Feedback and Support

Users appreciate the onboarding video tutorials and the detailed support provided by the RelayThat team. The platform’s community, such as the RelayThat Facebook Group, is active and helpful, allowing users to provide feedback and stay updated on new features and enhancements.

Conclusion

In summary, RelayThat’s user interface is designed to be intuitive and user-friendly, making it easy for anyone to create professional-looking graphics quickly and efficiently. The platform’s features, such as pre-sized layouts, one-click resize, and automated design tools, contribute to a seamless and engaging user experience.

RelayThat - Key Features and Functionality

RelayThat Overview

RelayThat is a comprehensive brand management and design solution that integrates AI to streamline marketing and content creation processes. Here are the key features and how they work:

Automated Design and Resizing

RelayThat allows users to upload images and create brand designs using customizable templates. One of its standout features is the automatic resizing capability, which resizes the entire template, including all elements, to fit various social media platforms, flyers, and other formats. This feature saves significant time by eliminating the need for manual resizing.

Template and Layout Customization

Users can change the layout, text font, and background colors of images. The platform provides multiple templates that can be adjusted to maintain brand consistency across different campaigns. This ensures that all marketing materials align with the brand’s guidelines and aesthetic.

SEO-Enabled Headlines and Content

RelayThat uses AI to suggest SEO-enabled keywords for headlines, helping users generate content that is optimized for search engines. This feature aids in improving the visibility and engagement of marketing materials.

Multi-Platform Compatibility

The platform automatically creates copies of images to fit the standard sizes of major social media platforms such as Instagram, Pinterest, and more. This ensures that users can quickly produce and distribute content across various channels without the hassle of manual adjustments.

Collaboration and Workspace Management

Managers can create new workspaces for projects or campaigns, allowing for organized and collaborative work environments. Users can preview finished designs before exporting files, ensuring everyone is on the same page.

AI Integration with ChatGPT

RelayThat integrates with ChatGPT to automate content creation and design tasks. This integration enables users to generate creative design concepts, draft taglines, and develop engaging content simultaneously. AI assistance helps in brainstorming ideas, creating personalized email campaigns, and analyzing audience engagement metrics to suggest effective content types.

Consistent Branding

The AI-driven integration ensures consistent branding across all marketing materials by providing guidelines and templates that align with the brand’s voice and aesthetic. This helps eliminate discrepancies and maintains a cohesive brand identity.

Time-Saving Automation

RelayThat automates many repetitive tasks, such as creating Pinterest pins, social media images, and infographics. Users can plug in their content and let the platform auto-create layout options, saving a significant amount of time that would otherwise be spent on manual design tasks.

Onboarding and Support

The platform includes detailed onboarding video tutorials and active support from the founder and community, making it accessible for both new users and seasoned professionals.

Conclusion

Overall, RelayThat combines AI-driven automation with user-friendly design tools to enhance marketing efficiency, maintain brand consistency, and save time on content creation and design tasks.

RelayThat - Performance and Accuracy

Performance of RelayThat

RelayThat stands out in the social media tools category, particularly for its ease of use and efficiency in creating multiple social media graphics quickly. Here are some key aspects of its performance:

Speed and Efficiency

RelayThat is highly praised for its ability to create a large number of social media graphics in a very short time. Users can generate up to 100 social media graphics in just one hour, which is a significant time-saver for bloggers, virtual assistants, and social media managers.

Automated Resizing

One of the standout features of RelayThat is its one-click resizing capability. This allows users to create designs that are automatically adjusted to fit various social media platforms, eliminating the need for manual resizing.

User-Friendly Interface

The platform is designed to be user-friendly, even for those with no graphic design skills. It offers a simple and intuitive interface that makes creating professional-looking graphics easy and straightforward.

Template Library and Customization

RelayThat provides a vast library of templates and over 3 million free stock photos. Users can choose from 122 layouts for each template size, and there are tons of free fonts available. This makes it easy to create consistent and branded content across different social media channels.

Accuracy

In terms of accuracy, RelayThat ensures that the graphics produced are consistent and professionally looking:

Consistent Designs

The platform automatically generates designs that are consistent in style and branding, which is crucial for maintaining a professional image across various social media platforms.

Pre-defined Layouts

The pre-defined layouts and automated design elements help in ensuring that the graphics are accurately sized and styled for each platform, reducing the risk of human error.

Limitations and Areas for Improvement

While RelayThat is highly effective for its intended purpose, there are some limitations and areas where it could improve:

Limited Customization

Users cannot create custom-sized images, and there are restrictions on moving all design elements. This can be a limitation for those who need more flexibility in their design work.

No Image Processing Capabilities

RelayThat does not have built-in image processing capabilities, so users need to use other software for editing photos before using them in RelayThat.

Font Selection

Although users can upload their own fonts, the built-in font selection is not as extensive as some other graphic design tools like Canva.

Pricing

RelayThat is somewhat pricey compared to other tools like Canva and PicMonkey. The Pro version costs $25 per month, and there is no option for annual discounts.

Conclusion

RelayThat is an excellent tool for creating a large volume of social media graphics quickly and efficiently, especially for those without extensive graphic design skills. Its automated features and extensive template library make it a valuable asset for maintaining consistent branding across multiple platforms. However, users who require more advanced design capabilities or custom image sizes may find it somewhat limited. Overall, RelayThat’s performance and accuracy make it a strong choice for its target audience, despite a few areas where it could improve.

RelayThat - Pricing and Plans

RelayThat Pricing Plans

RelayThat, a social media design automation tool, offers several pricing plans to cater to different user needs. Here’s a breakdown of their pricing structure and the features included in each plan:

PRO Plan

Cost: $15 per month per user
Features:

5 Projects (Workspaces)
Unlimited image downloads
Team Sharing
One-Click Resize/Remix
Access to 3 million images, icons, and textures
Custom Font Uploads
Color & Font Inspiration
Image SEO Automation
Headline Generator
2000 SmartLayouts

PRO Plan

Cost: $25 per month for 2 users
Features:

All features included in the PRO plan
20 Projects (Workspaces)
Download All Sizes with one click

ENTERPRISE Plan

Cost: Custom pricing (requires direct contact with RelayThat)
Features:

All features included in the PRO plan
Unlimited Projects (Workspaces)
Brand Portal with Multiple Portals
Additional features such as branded sign-in pages, large team collaboration, and data integration

Lifetime Subscription Options

While not part of the regular monthly plans, RelayThat also offers lifetime subscription options through third-party platforms like Appsumo. These plans include:

Single Plan: $59 for 1 user with 5 workspaces
Double Plan: $117 for 2 users with 10 workspaces
Multiple Plan: $177 for 3 users with 15 workspaces. These plans come with a 60-day money-back guarantee.

Free Options

There are no free plans available for RelayThat as described in the available resources. However, the lifetime subscription options can be seen as a one-time payment alternative to the monthly plans.

Each plan is designed to meet the specific needs of individuals, small teams, or larger enterprises, ensuring that users can choose the plan that best fits their requirements.

RelayThat - Integration and Compatibility

Integrations

RelayThat supports a wide range of integrations with other applications and services. While the specific details on RelayThat’s website are limited, we can look at broader integration categories. For instance, RelayThat can be integrated with various marketing, design, and productivity tools. Here are some examples of categories and tools it might integrate with, although the exact list for RelayThat is not explicitly provided:

Email and Marketing Tools

Integrations with email marketing platforms like Mailchimp, MailerLite, and ConvertKit can help in automating email campaigns and social media posts.

Cloud Storage

Integration with cloud storage services such as Google Drive, Dropbox, and Box allows users to access and use their stored assets directly within RelayThat.

Social Media

RelayThat can create content optimized for various social media platforms, ensuring that the designs are automatically resized and styled to fit each platform’s standards.

CRM and Project Management

Integrations with CRM systems like HubSpot, Salesforce, and project management tools like Asana, Trello, and ClickUp can streamline workflow and collaboration.

Compatibility Across Platforms

RelayThat is designed to be user-friendly and compatible across different devices and platforms. Here are some key points:

Cross-Platform Design

RelayThat automates the creation of designs that are consistent across various channels, including social media, display ads, and other digital marketing materials. This ensures that the designs are optimized for different platforms without requiring manual resizing.

Device Compatibility

While specific details on device compatibility are not provided, given its web-based nature, RelayThat is likely accessible on both desktop and mobile devices through a web browser.

User Experience

The platform is built to be easy to use, even for those without extensive design skills. It includes features like one-click resizing, headline generators, and an extensive library of royalty-free images, which make it accessible and efficient across different user needs.

In summary, RelayThat integrates with a variety of tools to enhance its functionality, particularly in the areas of marketing, design, and productivity. It ensures compatibility across different platforms by automating the design process to fit various social media and advertising channels. However, for a comprehensive list of specific integrations, one might need to refer to the latest updates or contact the support team directly.

RelayThat - Customer Support and Resources

Contact Options

Email Support

Users can reach out to RelayThat’s support team via email at hello@relaythat.com. This is particularly useful for general inquiries, issues, or for those interested in agency, enterprise, or white labeling solutions.

Help Desk

RelayThat has a dedicated Help Desk section on their website where users can find answers to common questions and troubleshooting tips. This resource is accessible and provides immediate support for many of the frequent issues users might encounter.

Community Engagement

Facebook Group

RelayThat maintains an active Facebook Group where users can engage with the community, provide feedback, and stay updated on new features and enhancements. This group is also a platform for direct interaction with the founder, Craig Carpenter, and the RelayThat team.

Onboarding Resources

Video Tutorial

For new users, RelayThat provides a detailed onboarding video tutorial that is easily accessible within the platform. This tutorial helps users get started quickly and understand the various features and functionalities of the tool.

Design Resources

Template and Resource Library

RelayThat offers a comprehensive library of design layouts, copyright-free images, and icons. This library is constantly updated and helps users create consistent and engaging visual content without extensive design experience.

Platform Features

Brand Management and Automation

The platform includes features like brand management, which allows users to switch between multiple workspaces and campaigns easily, and one-click resizing for different advertising and social media channels. These features are designed to streamline the design process and reduce the need for manual adjustments. By providing these support options and resources, RelayThat aims to ensure that users can effectively use the tool to create high-quality, on-brand digital marketing materials with minimal effort.

RelayThat - Pros and Cons

Pros of RelayThat

Efficient Graphic Creation

RelayThat is highly praised for its ability to quickly create a large number of graphics, including Pinterest pins, social media images, and infographics. It can produce multiple pin layouts within minutes, saving a significant amount of time.

One-Click Resize Feature

One of the standout features is the one-click resize option, which resizes the entire template, including all elements, for different platforms such as social media, YouTube video covers, and flyers.

Time-Saving

The platform automates much of the graphic design process, allowing users to focus on other tasks. It reduces the time spent on creating and resizing graphics, making it a huge time saver for bloggers and marketers.

User-Friendly Interface

RelayThat is easy to use, even for those without graphic design skills. Users can create professional-looking graphics by simply inputting colors, fonts, wording, and images.

Extensive Template Library

The platform offers a vast array of pre-defined templates and layout options, which helps in creating consistent and engaging graphics across various social media and ad platforms.

Customer Support

The RelayThat team is noted for being supportive and responsive, with active engagement through their Facebook group and continuous updates to the platform.

Cons of RelayThat

Limited Customization

Compared to tools like Canva, RelayThat has fewer customizable features. This is intentional to streamline the design process, but it may frustrate users who prefer more control over their designs.

Learning Curve

Some users have reported a slight learning curve, especially in understanding the app’s structure and getting started. However, once familiar, the process becomes smoother.

Price

RelayThat is somewhat pricey, with the Pro version costing $25 a month and no annual discount option. This can be a deterrent compared to other graphic design tools like Canva and PicMonkey.

Limited Features in Certain Plans

Some features, such as the ability to download all sizes of an image, are only available on premium plans, which can be limiting for users on lower-tier plans or special deals.

No Undo Feature

A few users have noted the lack of an “undo” feature, which can be frustrating if mistakes are made during the design process. Additionally, downloads are limited to one at a time.

Template Quality and Search Function

Some users have mentioned that the templates could be more modern and that a search option in the templates tab would be beneficial to avoid scrolling through numerous options.

Overall, RelayThat is a valuable tool for those who need to create a high volume of graphics quickly and efficiently, but it may not be the best choice for users who require extensive customization or advanced features.

RelayThat - Comparison with Competitors

When Comparing RelayThat to Competitors

When comparing RelayThat to its competitors in the AI-driven social media tools category, several key points and alternatives stand out.

Unique Features of RelayThat

RelayThat is a design automation tool that focuses on creating consistent, on-brand digital marketing materials, display ads, and social media content. It converts brand guidelines into high-performing images with minimal effort.
It offers a straightforward user interface with features like “One Click Resize” and a “Headline Generator” to overcome writer’s block. Users can easily manage multiple workspaces and campaigns with a single click.
The platform also provides a large library of free images and curated color/font combinations, making it versatile and user-friendly.

Competitors and Alternatives

Canva

Canva is often cited as one of the top alternatives to RelayThat. It is a comprehensive design platform that offers a wide range of tools for creating visual content, including business, education, marketing, and personal projects. Canva provides real-time collaboration features, a vast library of designer-made templates, and AI tools like Magic Write™ for text generation.
Unlike RelayThat, Canva offers more flexible pricing options, including a free plan, and discounts for nonprofits and educational institutions. Canva also has a slight edge in user interface and usability due to its extensive features and support options.

AdCreative.ai

AdCreative.ai uses highly trained artificial intelligence to generate creatives and banners. It is particularly beneficial for freelancers or those with physical disabilities, as it simplifies the design process significantly. This tool is highly praised for its ease of use and the significant impact it can have on productivity.

Banners Mall

Banners Mall specializes in custom ad creative design for digital marketers. It offers a range of services, including the creation of display ads and social media content, which aligns closely with RelayThat’s capabilities. However, Banners Mall does not have the same level of automation and AI-driven features as RelayThat.

Lytho

Lytho (formerly InMotionNow) provides tools for marketing and creative teams, including digital asset management, creative workflow management, and content planning. It supports brand consistency through template-based asset creation and facilitates collaboration between stakeholders and creative teams. While it offers comprehensive brand management, it may not have the same level of automation as RelayThat.

Desygner

Desygner is another platform that offers solutions for creating, storing, controlling, and sharing branded marketing materials. It includes tools for social content, advertisements, presentations, and printed catalogs. Desygner is user-friendly and requires little to no training, making it accessible to a wide range of users. However, it lacks the specific design automation features that RelayThat offers.

Content Stadium

Content Stadium focuses on simplifying and professionalizing the visual content creation process within the digital and social media space. While it offers professional content creation tools, it does not have the same level of automation and brand management features as RelayThat.

Other Considerations

Pricing: RelayThat offers three pricing plans, but it lacks a free trial option. In contrast, Canva provides a free plan and a 30-day free trial for its Pro and Teams plans, along with discounts for certain users.
Collaboration: RelayThat allows easy management of multiple workspaces and campaigns but lacks real-time collaboration features. Canva, on the other hand, offers robust real-time collaboration tools.

In summary, while RelayThat excels in design automation and brand consistency, alternatives like Canva, AdCreative.ai, and Lytho offer different strengths that might better suit specific user needs, such as real-time collaboration, comprehensive design tools, or specialized AI-driven creative generation.

RelayThat - Frequently Asked Questions

What is RelayThat and what does it do?

RelayThat is an online design automation tool that simplifies the process of creating images and graphics for brands. It allows users to set up master templates, add their brand elements, and choose color combinations, after which the tool generates consistent and uniform creatives for various social media and advertising channels.

How does RelayThat help with design consistency?

RelayThat ensures design consistency by allowing users to create master templates that can be automatically resized and adapted for different social media and advertising channels. This feature helps maintain uniform branding across all platforms.

What are the key features of RelayThat?

Key features include the One Click Resize function, which resizes and remixes layouts to fit any channel; access to over 3 million free images; a Headline Generator that suggests SEO-enabled keywords; and libraries of top-performing color and font combinations. Additionally, it offers team sharing, custom font uploads, and image SEO automation.

What pricing plans does RelayThat offer?

RelayThat offers three pricing plans:

PRO: $15 per month per user, includes 5 projects, unlimited image downloads, team sharing, and other features.
PRO : $25 per month for two users, includes everything in PRO plus 20 projects and the ability to download all sizes.
ENTERPRISE: Custom pricing for unlimited projects, brand portals, and additional enterprise features.

Can I use my own layouts and images with RelayThat?

Yes, you can import or use your own layouts and images. RelayThat allows you to upload your own photos and use them in your designs. However, it also provides a vast library of 3 million free images that you can use without any additional costs.

How easy is it to use RelayThat?

RelayThat is user-friendly and does not require technical expertise. Users can set up their colors, fonts, and logos, and then the tool automates the design process. It also provides default and sample projects to help get started.

Does RelayThat offer any tools for generating headlines?

Yes, RelayThat includes a Headline Generator that helps users overcome writer’s block by suggesting wildcard keywords to generate effective headlines. This feature is part of all its pricing plans.

Can multiple users collaborate on RelayThat?

Yes, RelayThat supports team collaboration. The PRO and PRO plans include team sharing features, and the ENTERPRISE plan offers more extensive collaboration options, including brand portals and multiple portals.

Are the images provided by RelayThat copyright-free?

Yes, all the images used in RelayThat are 100% copyright-free, so brands do not have to worry about additional costs or legal issues related to image usage.

How do I get started with RelayThat?

To get started, you need to set up your brand elements such as colors, fonts, and logos. Then, you can upload your photo collection or use the provided images. RelayThat will automate the design process based on your inputs. You can also refer to the default and sample projects provided for guidance.

RelayThat - Conclusion and Recommendation

Final Assessment of RelayThat

RelayThat is a dynamic design automation platform that stands out in the social media tools and AI-driven product category by offering a suite of features that simplify the creation of branded visual content.

Key Features

Brand Consistency

RelayThat ensures brand consistency across multiple marketing platforms by automating color and font applications, using predefined templates, and maintaining a centralized brand asset library.

Seamless Collaboration

The platform facilitates multi-user access with role-based permissions, real-time design updates, and commenting and feedback tools to enhance team collaboration.

Automated Design Workflows

Features like one-click resizing, AI-powered design suggestions, and batch processing tools significantly reduce the time spent on repetitive tasks, allowing teams to focus on creativity and strategic planning.

Who Would Benefit Most

RelayThat is highly beneficial for a variety of users, including:

Startups and Small Businesses

These entities can leverage RelayThat’s affordable pricing plans and user-friendly interface to produce high-quality graphics without extensive design expertise.

Freelancers and Entrepreneurs

Individuals who need to manage multiple projects and maintain a consistent brand identity across various social media platforms will find RelayThat’s features particularly useful.

Medium and Large Enterprises

These organizations can benefit from the scalable solutions, large team collaboration features, and data integration options available in the Enterprise plan.

Pricing

RelayThat offers three pricing plans:

PRO

$15 per month per user, suitable for individual users or small teams.

PRO

$25 per month for two users, adding more project workspaces and download options.

ENTERPRISE

Custom pricing for larger organizations needing advanced features like branded sign-in pages and data integration.

Recommendation

RelayThat is an excellent choice for anyone looking to streamline their graphic design process while maintaining brand consistency. Here are some key reasons why you might consider using RelayThat:

Ease of Use

The platform is incredibly user-friendly, making it accessible to users with little to no design experience.

High-Quality Graphics

RelayThat allows users to create high-quality graphics quickly, with features like a vast image catalog and custom font uploads.

Efficiency

Automated design workflows and one-click resizing save significant time, allowing users to focus on other aspects of their business.

Overall, RelayThat is a versatile and efficient tool that can help individuals and businesses of all sizes create professional-looking marketing materials with ease. Its combination of brand management, collaboration tools, and automated design features makes it an invaluable asset for anyone involved in social media marketing and graphic design.