Skai (formerly Kenshoo Social) - Detailed Review
Social Media Tools
Skai (formerly Kenshoo Social) - Product Overview
Skai Overview
Skai, formerly known as Kenshoo, is an AI-powered marketing platform that specializes in providing consumer and market insights along with omnichannel media activation services. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Skai’s primary function is to help brands and agencies optimize their marketing efforts across various channels. It consolidates critical data and insights, enabling users to make informed decisions and execute effective marketing strategies. The platform focuses on media intelligence, predictive analytics, campaign measurement, and optimization to drive business growth and success.
Target Audience
Skai’s customer base is diverse and includes several key segments:
- Industry Professionals: Marketers, advertisers, and business owners who rely on Skai’s AI capabilities for insights into consumer behavior and market trends.
- Marketing Agencies: Agencies seeking advanced tools for media planning, buying, and optimization.
- E-commerce Businesses: Companies aiming to enhance their digital marketing efforts and drive conversions.
- Data Analysts: Professionals who use Skai’s data visualization and analytics capabilities to derive actionable insights.
- Startups: New businesses looking to gain a competitive edge through predictive analytics and market forecasting.
- Enterprise Organizations: Large organizations that use Skai to optimize marketing campaigns, improve customer engagement, and drive revenue growth.
Key Features
Skai offers a range of key features that make it a valuable tool for its users:
- Omnichannel Media Activation: Allows businesses to reach their target audience across multiple touchpoints, including social, search, and retail media.
- Predictive Analytics: Forecasts performance and uncovers growth opportunities through advanced AI algorithms and machine learning techniques.
- Campaign Measurement and Optimization: Tools to fine-tune marketing efforts in real-time, ensuring maximum efficiency and effectiveness.
- Identity Resolution: Helps brands understand and connect with their audience by resolving user identities across different platforms.
- Data Integration: Seamlessly integrates data from various sources to provide a comprehensive view of marketing performance.
- Audience Manager: Enables the creation and management of audiences holistically across leading native media platforms, including custom audiences, lookalike audiences, and cross-channel audiences.
By leveraging these features, Skai helps businesses streamline their marketing processes, improve customer engagement, and drive significant business growth.
Skai (formerly Kenshoo Social) - User Interface and Experience
User Interface of Skai
The user interface of Skai, formerly known as Kenshoo Social, is designed with several key principles in mind to ensure a seamless and effective user experience, particularly in the social media tools and AI-driven product category.
Unified Experience
Skai aims to provide a unified look and feel across all channels, devices, audiences, and data. This approach, encapsulated in the “One Skai” principle, ensures that marketers can manage their omnichannel digital campaigns from a single, centralized platform. This unity helps in bridging the digital divide and makes it easier to manage campaigns across various social platforms like Facebook, Instagram, TikTok, Snap, Pinterest, and LinkedIn.
Ease of Use
The platform is built with simplicity and ease of use in mind. The “Be Simply Powerful” principle ensures that the interface is not overwhelming or distracting, despite the wealth of features available. Skai incorporates interactive product walkthroughs, tips, and instructive videos to help both new and experienced users get oriented and make the most of the platform’s capabilities.
Intuitive Interface
Skai’s interface is intuitive and user-friendly, allowing marketers to create, optimize, analyze, and report on their social campaigns efficiently. Features like the Creative Center, which consolidates creative assets across multiple publishers, and the Audience Grid, which enables the management of audiences across channels, are designed to be easy to use and understand.
Performance and Speed
Performance is a top priority for Skai. The platform has significantly improved load times, with up to a 240% decrease in load time for large data sets. This focus on speed ensures that users can quickly access and manage their data and campaigns, saving time and increasing productivity.
AI-Driven Insights
Skai’s social media tools are powered by AI, providing valuable insights into campaign performance. For example, the Creative AI feature automatically classifies images and videos into millions of predefined categories, helping users understand which elements of their creative content are impacting performance. Additionally, tools like Ask MI offer AI-powered market intelligence with an intuitive search bar, making it easy for users to access and interpret data-driven insights.
Customization and Reporting
The platform is highly customizable, allowing users to build their own optimization algorithms, customize reporting templates, and manage creative assets across various publishers. Features like bulk editing and bulksheets enable efficient scaling of manual optimization workflows, while instant presentation tools automate the generation of weekly, monthly, and quarterly reports.
Support and Training
Skai provides comprehensive support through live online training, webinars, in-person training, and detailed documentation. The platform also includes chat support to help users address any issues promptly. This support system ensures that users can quickly get help when needed, enhancing their overall user experience.
Conclusion
In summary, Skai’s user interface is designed to be unified, intuitive, and powerful, with a strong focus on ease of use, performance, and providing actionable insights. These features collectively contribute to a positive and engaging user experience for marketers managing their social media campaigns.
Skai (formerly Kenshoo Social) - Key Features and Functionality
Skai Overview
Skai, formerly known as Kenshoo Social, is an AI-driven omnichannel marketing platform that offers a wide range of features to help marketers manage and optimize their social media and other marketing campaigns. Here are the main features and how they work:
Creative Center
The Creative Center consolidates cross-channel creative assets into a single grid, allowing for efficient creative briefing, reviews, analysis, and strategizing across multiple publishers. This feature ensures consistent brand messaging and enhances campaign effectiveness by keeping all creative assets organized in one place.
Creative AI
Powered by artificial intelligence, Creative AI automatically classifies Meta videos and images using millions of predefined categories and labels. This allows marketers to break down performance by attribute, providing detailed insights into what works best for their campaigns.
Dynamic Commerce Ads
Skai enables the creation of Meta ads that link consumers directly to their retailer of choice, including real-time price, star rating, and product availability. This feature expands retailer market share and delivers a more frictionless shopper experience.
Omnichannel Visibility
This feature allows marketers to view their retail media data alongside their paid social data, providing a comprehensive view of the consumer purchase journey. It connects the dots in real-time, enabling marketers to meet consumers wherever they are, particularly in the emerging space of social commerce.
Bulk Editing and Bulksheets
Skai offers bulk editing capabilities for campaigns, ad groups, and ads directly within the platform. Additionally, bulksheets allow marketers to make and upload changes using spreadsheets, scaling manual optimization workflows efficiently.
Instant Presentation
Marketers can customize weekly, monthly, and quarterly reports once and then automatically generate them with a click of a button in visual presentation form. This feature saves time and resources by automating the reporting process.
Dashboards & Templates
Skai provides preset, customizable dashboard templates for quickly and easily analyzing paid search performance. These templates help in streamlining the analysis process and making data-driven decisions.
Audience Management
The Audience Grid allows marketers to create, view, and manage audiences across channels with a unified user experience. Audiences can be built from users who click through marketing campaigns across various publishers managed in Skai. This feature ensures that customer lists and audiences are always up to date.
AI-Powered Advertising Solutions
Skai’s proprietary AI engine empowers brands with forecasting, optimization, and analytics capabilities. The AI integrates media intelligence, predictive analytics, and campaign measurement tools to fine-tune marketing efforts in real-time. It also uses natural language processing and machine learning to analyze customer feedback and social media interactions, turning qualitative data into actionable insights.
Cross-Channel Audiences
Skai allows marketers to build audiences from users who interact with their marketing campaigns across different publishers. This feature helps in creating targeted and effective marketing strategies by leveraging data from multiple channels.
Local Search and Social Marketing
Skai Local is a solution that streamlines audience creation, automates CRM and third-party data refreshes, and provides audience insights. It enables marketers to reach and engage local audiences at scale across Facebook, Instagram, Messenger, and the Audience Network. Features include onboarding and managing multiple ad accounts, creating and managing audiences, optimizing budgets, and launching campaigns quickly through a time-saving workflow.
Automation and Budget Management
Skai offers automated actions that allow marketers to change campaign settings based on specified criteria. The Budget Navigator helps in pacing, forecasting, optimizing, and monitoring budgets with ease. Automated alerts are generated when deviations from budget targets are identified, providing recommended actions to adjust the budget plan.
Data Integration and Analytics
Skai integrates with hundreds of data partners and APIs, providing a seamless flow of information across platforms and tools. The platform offers marketing intelligence and forecasting tools, enabling more accurate and data-driven campaign planning and optimization. Marketers can consolidate and analyze performance data across channels in one UI, making it easier to report to clients and keep them informed.
These features collectively make Skai a powerful tool for managing and optimizing marketing campaigns across multiple channels, leveraging AI to enhance efficiency, performance, and decision-making.
Skai (formerly Kenshoo Social) - Performance and Accuracy
Performance
Skai’s platform is highly regarded for its ability to drive performance in social media and other marketing channels. Here are a few highlights:AI-Driven Campaign Optimization
Skai uses AI to turn vast amounts of data into actionable insights, allowing brands to make sharper, more strategic moves in their marketing campaigns. This includes real-time analytics and reporting, enabling swift decision-making and campaign adjustments to optimize for better outcomes.Media Intelligence and Predictive Analytics
Skai’s platform provides comprehensive media intelligence and predictive analytics, helping brands predict market shifts and consumer interest. This strategic foresight is crucial for planning and executing marketing campaigns that resonate with the target audience and yield high returns.Automation and Task Management
Skai offers automation capabilities that reduce errors and free up practitioners to handle more complex tasks. This includes tools that alert marketers about deprecated targeting options and help in managing audience performance efficiently.Customer Satisfaction
Skai has earned high customer satisfaction rankings, with clients praising its ability to make campaign management easier and more effective. This includes leveraging what has been learned in one channel to perform better in others and taking automation beyond mundane tasks to enable critical analytic thinking.Accuracy
Accuracy is a critical aspect of Skai’s performance, particularly in areas such as data analysis and social listening:Data Integration and Analysis
Skai consolidates data from various sources, providing a unified view of campaign performance across all channels. This integrated approach ensures that data-driven insights are accurate and comprehensive, helping marketers make informed decisions.Social Listening
While social listening itself has limitations, such as accuracy issues due to the unstructured nature of social media data, Skai addresses these challenges by connecting social listening to other data sets. This approach helps in extracting meaningful and actionable insights by validating signals from multiple data sources.Contextual Understanding
Skai uses advanced analytics and curated taxonomies to classify text and understand context, sentiment, and relevant elements. This helps in ensuring that the insights derived from social listening are accurate and relevant to the marketing strategies.Limitations and Areas for Improvement
Despite its strengths, there are some limitations and areas where Skai could improve:Social Listening Challenges
Social listening as a standalone tool has inherent challenges, such as accuracy and the difficulty in measuring ROI. Skai mitigates these by integrating social listening with other data sources, but there is still a need for careful analysis to extract meaningful insights.Privacy Era Adjustments
The changes in consumer data tracking, such as those introduced by Apple’s ATT, have required adjustments in audience targeting strategies. While Skai has features to help manage these changes, such as lookalike expansion and task automation, continuous adaptation to new privacy regulations is necessary.Data Quality
The accuracy of Skai’s insights depends on the quality of the data it processes. Ensuring that the data is clean, relevant, and comprehensive is crucial for the platform to deliver accurate and actionable insights. In summary, Skai’s performance is enhanced by its AI-driven tools, automation capabilities, and comprehensive data integration. However, it must continue to address the challenges associated with social listening and adapt to evolving privacy regulations to maintain its accuracy and effectiveness. Skai (formerly Kenshoo Social) - Pricing and Plans
Skai Pricing Overview
Skai, a comprehensive omnichannel marketing platform, offers a structured pricing model that caters to advertisers with varying annual spend levels. Here’s a breakdown of their pricing tiers and the features included in each:
Standard Plan
- Annual Cost: $95,000
- Suitable For: Advertisers spending up to $4 million per year.
- Features: This plan includes core features such as campaign oversight, performance benchmarking, real-time budget management, actionable insights, and simplified reporting. It also includes tools like bulk editing, bulksheets, algorithmic optimization, and automated reporting.
Advanced Plan
- Annual Cost: $230,000
- Suitable For: Advertisers spending up to $10 million per year.
- Features: Includes all the benefits of the Standard plan, plus additional advanced features. These may include more sophisticated algorithmic optimizations, advanced automated actions, and enhanced reporting capabilities.
Enterprise Plan
- Annual Cost: $420,000
- Suitable For: Advertisers spending up to $20 million per year.
- Features: Builds on the Advanced plan with additional features such as more detailed performance analysis, AI-powered alerts, and enhanced dashboard templates. It also includes tools for search term analysis and AI dayparting.
Enterprise Premier Plan
- Annual Cost: $630,000
- Suitable For: Advertisers spending up to $35 million per year.
- Features: Includes all the benefits of the Enterprise plan, with additional premium features and support. This tier is designed for large-scale advertisers and provides comprehensive campaign management and optimization tools.
Enterprise Premier (Custom)
- Annual Cost: Custom pricing for advertisers spending more than $35 million per year.
- Features: This plan is tailored to the specific needs of high-spending advertisers. It includes all the features from the lower tiers, along with customized solutions and enhanced support.
Free Options
Skai does not offer a lifetime free plan or any free tier for its main platform. Users must subscribe to one of the paid plans to access the features and tools provided by Skai.
Skai (formerly Kenshoo Social) - Integration and Compatibility
Skai Overview
Skai, formerly known as Kenshoo, is a comprehensive omnichannel marketing platform that integrates seamlessly with a wide range of tools and platforms, ensuring broad compatibility and efficient management of marketing campaigns.
Publisher API Integrations
Skai offers direct access to top publisher APIs, allowing clients to build, optimize, and report on campaigns with the same level of access they would have within the publisher platforms themselves. This includes social media platforms such as Facebook, Instagram, TikTok, Snap, Pinterest, and LinkedIn.
Analytics and Data Management
Skai is integrated with various analytics platforms, enabling clients to report on campaign metrics, incrementality, and attribution tracked from their trusted analytic sources. It also supports data management platform (DMP) integrations, allowing advertisers to sync their audience data between Skai and their preferred DMPs.
Marketing Data Providers
The platform integrates with marketing data providers, delivering a third-party audience marketplace for accurate behavioral-based targeting. This integration helps in better analyzing and presenting actionable insights that lead to more informed business decisions.
Business Intelligence and Reporting
Skai allows advertisers to sync their marketing data within business intelligence (BI) tools, facilitating the analysis and presentation of actionable insights. The platform also offers features like scheduled reports delivery, reporting API, and robust URL builders to support third-party tracking systems.
Call Tracking and Customer Engagement
Skai integrates with leading call tracking providers, enabling clients to increase call conversions by automatically identifying and optimizing towards the highest converting keywords and ads. This integration helps in maximizing the ROI on marketing investments by incorporating call data into the Skai platform.
Creative and Content Management
The Creative Center within Skai consolidates cross-channel creative assets into a single grid, enhancing efficiency and campaign effectiveness. Creative AI automatically classifies media assets, and features like Dynamic Commerce Ads link consumers directly to retailers, improving the shopper experience.
AI-Driven Solutions
Skai leverages AI for planning, measurement, and optimization. Tools like Budget Navigator and Impact Navigator help in forecasting investment opportunities and testing the incrementality of performance media. AI-powered media planning and forecasting enable better budget allocation across channels.
Cross-Channel Audiences and Omnichannel Visibility
Skai allows businesses to manage their audiences across multiple channels with a unified user experience. The platform provides omnichannel visibility, enabling the connection of retail media data with paid social data to gain a better understanding of the consumer purchase journey.
Security and Compliance
Skai’s Secure Data Architecture (SDA) ensures safe data transfers with robust encryption protocols for data both in transit and at rest. The platform is certified according to ISO 27001:2013 standards and compliant with SOC 2 Type 2 regulations, ensuring industry-standard security and operational excellence.
Compatibility with Other Tools
Skai integrates with over 100 leading ad tech partners and supports integration with top CRM and data providers. The platform is compatible with various data connectors, allowing marketers to analyze marketing data more effectively across different channels. Improvado, for example, provides a Skai data source connector that is compatible with other data connectors, enabling hyper-productive cross-channel marketing analytics.
Conclusion
In summary, Skai’s extensive integration capabilities and compatibility across various platforms and devices make it a versatile and powerful tool for managing and optimizing marketing campaigns. Its ability to integrate with a wide range of tools and platforms ensures that businesses can streamline their workflows, optimize budget allocation, and maintain consistent messaging across all channels.
Skai (formerly Kenshoo Social) - Customer Support and Resources
Skai Customer Support
Skai, formerly known as Kenshoo Social, offers a comprehensive array of customer support options and additional resources to help users maximize their social media marketing efforts.Customer Support
Skai provides superior support to ensure users get the most out of their social marketing programs. Here are some key support features:- 24/7 Support: Users can connect to an always-on support team through Skai’s ticketing system, ensuring help is available at any time.
Training and Certification
For those looking to enhance their skills, Skai offers the Skai Socialites program. This initiative includes:- Product Tutorials: Step-by-step videos on using Skai Social to create and manage targeted social media ad campaigns.
- Fundamentals and Advanced Playbooks: Written guides to build a strong foundation of social media knowledge and develop advanced strategies for managing global campaigns.
- Certification Exams: Users can test their understanding of each level to gain Skai Socialites certification.
Expert Services
Skai provides various expert services to support users in different capacities:- Enablement Services: Help users hit the ground running faster with media program audits, workflow configuration, and a personalized roadmap for long-term success.
- Strategic Services: Consulting support, media buying and execution tasks, and strategic guidance on expanding to new channels.
- Expert Managed Services: Full-service management of one or more channels to lighten the load of campaign management, including program audits and execution of recommendations.
Additional Resources
Skai offers several resources to aid in the effective use of their platform:- Creative Center: A tool that consolidates creative assets across multiple publishers, enhancing efficiency and campaign effectiveness.
- AI-Powered Tools: Skai’s platform includes AI-driven campaign measurement and optimization, real-time analytics, and detailed reporting to help users make data-driven decisions.
- Bulk Editing and Bulksheets: Features that allow users to scale manual optimization workflows and make changes using spreadsheets.
- Dashboards & Templates: Customizable dashboard templates for quickly analyzing paid search performance and other campaign metrics.
- Omnichannel Visibility: The ability to view retail media data alongside paid social data, providing a better understanding of the consumer purchase journey.
Skai (formerly Kenshoo Social) - Pros and Cons
When considering Skai (formerly Kenshoo) as a social media tool with AI-driven capabilities, here are the key advantages and disadvantages:
Advantages
- Comprehensive Campaign Management: Skai allows businesses to manage their social media advertising efforts across multiple platforms, including Facebook, Instagram, TikTok, Snap, Pinterest, and LinkedIn, all from a single centralized platform. This streamlines the process of creating, optimizing, analyzing, and reporting on omnichannel social campaigns.
- AI-Powered Insights and Optimization: Skai leverages AI to provide deep insights into campaign performance. Features like Creative Insights help understand which creative elements drive performance, while AI-powered alerts (Spotlights) highlight significant spend and performance changes. The platform also offers advanced automated actions, AI dayparting, and portfolio optimization to maximize budget efficiency and conversions.
- Cross-Channel Audience Management: Skai enables holistic audience management across different social media platforms. The Audience Grid feature allows users to create, view, and manage audiences with a unified user experience, ensuring that customer lists and audiences are always up to date.
- Efficient Workflow and Reporting: The platform offers bulk editing and bulksheets for scaling manual optimization workflows, and automated reporting features that save time on generating weekly, monthly, and quarterly reports. The Creative Center consolidates creative assets, enhancing efficiency and campaign effectiveness.
- Integration and Data Connectivity: Skai integrates with top CRM and data providers, allowing businesses to synchronize and manage their data according to their unique needs. It also aggregates multiple sources of data for optimization, making account analysis faster and more efficient.
- Superior Support and Security: Skai provides superior support to help businesses get the most out of their social marketing programs. The platform also features a Secure Data Architecture (SDA) that protects customer data and minimizes risks associated with data breaches and unauthorized access.
Disadvantages
- Need for More Automated Changes: Some users have noted that Skai could benefit from more automated applied changes, particularly in the audit tool, to further streamline workflows.
- Audit Tool Limitations: The audit tool could be improved with more conditions and criteria to make it more effective in identifying and addressing issues.
- Hierarchy Confusion: The hierarchy within the platform can be a bit confusing for some users, which may require some time to get accustomed to.
- High Volume Campaign Requirement: Skai’s smart bidding system works best with high-volume campaigns, which might not be ideal for all businesses, especially those with lower traffic or smaller budgets.
- Social Listening Limitations: While Skai enhances social listening by integrating it with other data sources, traditional social listening itself has limitations such as accuracy issues due to the unstructured nature of social media data and difficulties in measuring ROI as a standalone tool.
By weighing these pros and cons, businesses can make an informed decision about whether Skai aligns with their specific marketing needs and goals.
Skai (formerly Kenshoo Social) - Comparison with Competitors
Skai (formerly Kenshoo Social)
Skai is known for its comprehensive cross-channel advertising capabilities, integrating social, search, affiliate, and other performance marketing channels. Here are some of its unique features:
- Channel Coverage: Skai stands out for its ability to manage campaigns across multiple channels, including social media, search, and affiliate marketing.
- Ad Campaigns and Reporting: It offers robust ad campaign management and reporting analytics, which are crucial for optimizing marketing efforts.
- Integration: Skai integrates well with various advertising channels, making it a versatile tool for multi-channel marketing strategies.
Alternatives and Competitors
Sprinklr Social
Sprinklr Social is a strong competitor to Skai, particularly in the social media management space.
- Social Media Management: Sprinklr Social excels in social media management, offering features like publishing, engagement, and listening/monitoring. It is highly rated for its performance across small businesses, medium-sized companies, and enterprises.
- Pricing: Sprinklr Social offers optional setup fees and discounts for annual pricing, which can be more flexible than Skai’s required setup fee.
Smartly.io
Smartly.io is another alternative that offers advanced features in digital advertising.
- Creative and Media Buying: Smartly.io provides end-to-end creative and media buying capabilities, including dynamic creative creation and optimization across major social media platforms. It also offers better support and a more integrated advertising solution compared to Skai.
- Optimization and Automation: Smartly.io’s platform is praised for its powerful optimization and automation tools, which can give users a competitive edge over Skai’s more fragmented approach.
Marin Software
Marin Software is a top alternative for cross-channel advertising.
- Unified Platform: Marin Software offers a unified platform for search, social, and eCommerce advertising, similar to Skai’s multi-channel approach. It is highly regarded for its campaign optimization and reporting tools.
Sprout Social
Sprout Social is a comprehensive AI social media management platform.
- Social Listening and Analytics: Sprout Social is renowned for its advanced social listening capabilities, using AI and machine learning to analyze social conversations, sentiment, and competitor intelligence. It also offers a unified inbox for managing social channels and engaging with audiences.
- Automation and Insights: Sprout Social automates manual tasks in engagement, publishing, and social listening, providing critical social analytics to help teams make better business decisions.
AI-Driven Features
Many of these tools leverage AI to enhance their functionalities:
- AI-Driven Insights: Tools like Sprout Social and Sprinklr Social use AI for social listening, sentiment analysis, and identifying trends and patterns.
- Content Creation: AI tools such as Jasper and Writer, though not direct competitors, can be integrated into workflows to generate high-quality social media content at scale. These tools are particularly useful for content generation, summarization, and data analysis.
In summary, while Skai is strong in cross-channel advertising and campaign management, alternatives like Sprinklr Social, Smartly.io, Marin Software, and Sprout Social offer unique features and advantages in social media management, creative optimization, and AI-driven insights. Each tool has its strengths and can be chosen based on the specific needs of the business.
Skai (formerly Kenshoo Social) - Frequently Asked Questions
Frequently Asked Questions about Skai
What is Skai and how did it come into existence?
Skai is an omnichannel marketing platform that resulted from the rebranding of Kenshoo and Signals Analytics. Kenshoo, known for its campaign management and optimization, expanded its offerings by acquiring Signals Analytics, a data intelligence company, to provide connected media activation and data for consumer brands.How does Skai’s TV Signals for Social work?
Skai’s TV Signals for Social allows marketers to pair their social advertising with live TV moments. This is achieved through a partnership with TVTY, which monitors over 600 TV channels worldwide. When a commercial airs, video fingerprinting technology identifies the brand and sends a trigger to Skai, enabling automated actions to run the same creative on social media platforms like Facebook or Instagram in the same geographic area.Which social media platforms does Skai support?
Skai supports a wide range of social media platforms, including Facebook, Instagram, TikTok, Snap, Pinterest, and LinkedIn. This allows marketers to manage their paid social programs across multiple platforms from a single, centralized interface.What features does Skai offer for managing and optimizing social media campaigns?
Skai provides several features to manage and optimize social media campaigns, such as the Creative Center for consolidating and analyzing creative assets, Creative AI for classifying and analyzing media performance, and Dynamic Commerce Ads for linking consumers directly to retailers. Additionally, Skai offers bulk editing, automated actions, and detailed reporting to streamline workflows and boost campaign performance.How does Skai help with audience targeting in the privacy era?
Skai helps social marketers master audience targeting through several methods. It offers lookalike expansion up to 20% (an exclusive API-only feature), integrates with third-party data providers like Oracle and Experian, and automates first-party audience data management. Skai also alerts marketers about deprecated targeting options and supports a test-and-learn approach to navigate privacy challenges.What is Skai Local, and how does it benefit local marketing strategies?
Skai Local is a solution designed to help marketers reach and engage local audiences at scale. It streamlines audience creation, automates CRM and third-party data refreshes, and provides audience insights. Skai Local allows for the management of multiple Google, Microsoft, Yahoo, and Facebook ad accounts, simplifying campaign creation and optimization for local businesses.How does Skai’s automation feature help in campaign management?
Skai’s automation capabilities help social marketers at every stage of their campaign management. This includes automating tasks such as creative asset management, budget optimization, and audience targeting. Skai also provides automated actions based on specified criteria, reducing errors and freeing up time for more complex tasks.What kind of reporting and analytics does Skai offer?
Skai provides comprehensive reporting and analytics tools. It consolidates performance data across channels into a single UI, allowing for easy analysis and reporting. Skai also offers customizable dashboard templates, automated report generation, and client performance reports to keep clients informed about their campaign performance.How does Skai support cross-channel audience management?
Skai’s audience management capabilities provide a holistic perspective of audiences across multiple channels. The platform allows for the creation, viewing, and management of audiences with a unified user experience. It also supports cross-channel audiences and integrates with various social media platforms to ensure that customer lists and audiences are always up to date.What kind of support does Skai offer to its users?
Skai provides superior support to help users get the most out of their social marketing programs. This includes access to industry experts, customer success teams, and resources like FAQs, webinars, and demo sessions to ensure users can maximize their return on ad spend (ROAS) and achieve their business goals efficiently.