Traackr - Detailed Review
Social Media Tools
Traackr - Product Overview
Traackr Overview
Traackr is a cloud-based influencer marketing and relationship management platform that plays a crucial role in helping businesses connect with and manage social media influencers. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Traackr is designed to facilitate influencer marketing campaigns by enabling businesses to discover, manage, and analyze the performance of social media influencers. It helps brands run effective marketing campaigns by providing detailed insights into influencer activities and audience demographics.
Target Audience
The primary target audience for Traackr includes medium-sized to large brands and marketing agencies. These organizations benefit from Traackr’s comprehensive tools to manage their influencer marketing strategies and ensure alignment with their brand values and target customer profiles.
Key Features
Influencer Discovery and Management
Traackr allows users to search for influencers through a comprehensive database, filtering by criteria such as topic keywords, locations, languages, age, gender, and brand affinities. It also enables the management of influencer contacts in a centralized repository.
Audience Insights
The platform provides deep demographic and psychographic data about an influencer’s audience, including age, gender, location, occupation, and interests. This helps brands determine if an influencer’s audience aligns with their ideal customer profile.
Fraud Detection
Traackr analyzes an influencer’s audience to detect fake or suspicious followers, ensuring that brands partner with influencers who have authentic engagement.
Real-Time Tracking
The platform offers real-time tracking of influencers’ activities and conversations, allowing brands to monitor brand mentions and campaign performance in detail.
Campaign Management and Analytics
Traackr aggregates all campaign content and associated data, providing detailed reports on campaign efficiency, including metrics like cost per view, cost per engagement, and cost per post. It also tracks affiliate link conversions and offers an “Efficiency” page to analyze campaign spend.
Customization and Collaboration
Users can customize the data saved about influencers and easily share influencer profiles with team members, facilitating collaboration among marketing teams.
Overall, Traackr is a powerful tool for brands and agencies looking to optimize their influencer marketing strategies with accurate data and comprehensive analytics.
Traackr - User Interface and Experience
User Interface Overview
The user interface of Traackr, a leading influencer marketing management platform, is designed to be user-friendly and intuitive, making it accessible for a wide range of users.Ease of Use
Traackr is generally praised for its ease of use. Users have noted that the platform is “incredibly user-friendly” and provides a clear overview of various functions and data.Influencer Organization
- The interface allows users to easily organize and segment influencers, which simplifies collaboration among team members. This feature enables team members to quickly see the status of interactions with specific influencers at a glance.
User Experience
The overall user experience with Traackr is positive, with several key features contributing to this:Detailed Audience Insights
- Detailed Audience Insights: Traackr offers detailed audience insights, making it easy to assess whether an influencer is a good fit for a campaign. This includes tracking and recording social media content, such as Instagram Stories, which is highly valued by users.
Reporting and Analytics
- Reporting and Analytics: The platform provides highly detailed reporting, aggregating all content and associated data in one place. The “Efficiency” page, for example, breaks down total spend against metrics like cost per view, cost per engagement, and cost per post, giving clear insights into campaign performance.
Customization
- Customization: Users can customize the data saved about influencers by adding notes about interactions, which enhances the organizational capabilities of the platform.
Support and Training
- Support and Training: Traackr offers various training options, including webinars, live online sessions, in-person training, and comprehensive documentation. The customer support is also highly praised for being responsive and helpful.
Minor Issues
While the platform is generally well-regarded, there are some minor issues noted by users:Content Tracking Delays
- Content Tracking Delays: Some users have reported delays in content tracking, which can make full social monitoring challenging.
Navigation
- Navigation: With a wealth of information available, navigation can sometimes be a little confusing, although this is not a major complaint.
Campaign Management
- Campaign Management: There are some clunky elements in campaign management, particularly with payment and wallet setup for non-US creators, which can be frustrating but is acknowledged as an area for improvement.
Traackr - Key Features and Functionality
Traackr Overview
Traackr is a comprehensive influencer marketing platform that leverages advanced features and AI-driven capabilities to help brands manage their influencer marketing campaigns efficiently. Here are the main features and how they work:Influencer Discovery
Traackr allows you to find the right influencers for your brand through a comprehensive search process. You can filter influencers by topic keywords, locations, languages, age, gender, brand affinities, and psychographic data of their followers. This feature is enhanced by AI-driven analytics that help in identifying influencers who best fit your brand’s needs.Influencer Scoring
Traackr uses a proprietary algorithm to score influencers based on their authority and relevance within your target market. This scoring system helps in assessing the potential impact of each influencer, ensuring you partner with those who can deliver the best results.Audience Analysis
The platform provides detailed demographic and psychographic analysis of influencers’ audiences. This includes insights into brand affinities, interests, and even the credibility of the audience, such as the percentage of suspicious or mass followers. The “Reachability” metric indicates how likely an influencer’s audience is to see their posts.Influencer Segmentation
Traackr enables you to segment influencers into groups based on specific brand initiatives and campaigns. This allows for targeted activation and assignment of ownership levels, making campaign management more organized and efficient.Influencer Collaboration and Relationship Management
The platform facilitates collaboration with influencers through efficient communication and management tools. You can maintain records of past partnerships and communications, and build lasting connections with key influencers.Content Collaboration and Approval
Traackr allows you to work closely with influencers to create compelling content. The platform includes automated workflows for the creation, review, and approval of contributed work, ensuring that all content meets your brand’s standards.User-Generated Content (UGC) Management
You can schedule, publish, and optimize user-generated content (UGC) using Traackr. The platform also allows you to configure content usage and ownership rights, and create terms and conditions for social influencers.Campaign Management
Traackr offers comprehensive campaign management tools, allowing you to oversee every aspect of your campaigns. This includes tracking, reporting, and optimizing performance based on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.Campaign Analytics and Reporting
The platform provides detailed analytics and reporting capabilities. You can evaluate the performance of influencers and campaigns, rank influencers by their impact, and generate reports that display key success metrics in real time. The “Efficiency” page breaks down total spend against metrics like cost per view, cost per engagement, and cost per post.Data Importing and Exporting Tools
Traackr allows you to import and export lists of influencers and brand advocates with detailed profiles and contact information. This feature helps in managing and transferring data efficiently.Influencer Compensation and Payment Management
The platform provides features for compensating influencers for their work and managing payments globally in local currencies. You can track the status of payments and the spend of your campaigns directly within Traackr.Social Commerce and E-Commerce Integration
Traackr supports social commerce capabilities such as shoppable content and integrates with e-commerce platforms like Shopify. This allows for seamless product fulfillment and tracking of sales generated by influencers.Integration with Other Tools
Traackr integrates with various tools you use daily, such as email services for bulk communication, Shopify for product fulfillment, and your e-commerce website for tracking clicks, conversions, and revenue. It also offers single sign-on (SSO) solutions for secure login.AI Integration
While the specific AI technologies used are not detailed, Traackr’s AI-driven capabilities are evident in its influencer scoring, audience analysis, and campaign optimization features. These AI tools help in making data-driven decisions by providing insights into influencer performance and audience engagement.Conclusion
Overall, Traackr’s features are designed to streamline influencer marketing campaigns, enhance engagement, and provide detailed analytics to optimize your marketing strategies. Traackr - Performance and Accuracy
Performance
- Traackr excels in managing influencer campaigns efficiently, providing valuable insights and simplifying collaboration with influencers. It helps users evaluate partner suitability, track campaign performance, and report on partner publishing effectively.
- The platform is praised for its ability to collect and analyze content across various social media platforms, including Instagram Stories, which is a significant advantage for campaign monitoring.
- It offers detailed audience insights, which are crucial for assessing whether a partner is a good fit for a campaign. This data helps in making informed decisions, such as negotiating sponsor contracts.
- Traackr’s reporting and analytics features are particularly useful for measuring ROI and optimizing strategies. It allows users to track published content, monitor metrics, measure conversions, and handle payments efficiently.
Accuracy
- The platform generally provides accurate performance reporting by aggregating vast amounts of influencer content and layering rich engagement data over influencer activity. This helps in surfacing engagement data across an influencer’s entire content footprint and benchmarking brand initiatives.
- However, there are some limitations. For instance, when working in smaller markets, the current methodology can lead to skewed data because it measures performance based on a creator’s location rather than their audience location. This can impact the accuracy of brand-level performance analysis.
- There are also challenges in accurately assessing creator impact on platforms like TikTok, where local audience data may not fully capture the broader reach of content due to the platform’s algorithm.
Areas for Improvement
- Users have noted that the platform can be slow to load and sometimes inflexible when making modifications. There is a desire for posts collected by Traackr to be updated if the influencer makes changes to their content.
- Some users have experienced technical issues, such as content not being pulled in correctly or information disappearing and reappearing, which can be frustrating and affect the accuracy of audits.
- There is a request for better filtering options within campaigns and the creator community, as well as the ability to measure comment sentiment, which is frequently asked by clients for sponsored content.
- The payment and wallet setup, especially for non-US creators, needs to be smoother and clearer to avoid issues with tax forms.
Customer Support
- Despite some limitations, Traackr’s customer support is highly praised for its quick response time and thorough follow-up. The support team is responsive and helpful, which is a significant plus for users dealing with technical issues or other queries.
In summary, Traackr performs well in managing influencer campaigns and providing valuable insights, but it has some areas for improvement, particularly in handling smaller markets and certain social media platforms. The platform’s customer support is a strong point, helping to mitigate some of the technical and methodological issues.
Traackr - Pricing and Plans
Pricing Structure of Traackr
When it comes to the pricing structure of Traackr, there are several key points to consider, although the details are not as transparent as some users might prefer.No Standard Plans
Traackr does not offer preset monthly or annual plans with fixed prices. Instead, their pricing is highly individualized and based on the specific needs and size of the customer’s organization.Custom Pricing
The cost of using Traackr depends on several factors, including the number of users who will need access to the platform. This means that the pricing scales up or down according to the company’s size. Most of Traackr’s customers are mid-sized and enterprise-level businesses.Subscription Model
Customers can opt for either an annual or multi-year subscription, but the exact pricing details are not publicly available. To get a specific price quote, you need to contact Traackr directly.No Free Trials or Free Versions
Unlike some other platforms, Traackr does not offer free trials or a free version of their service. However, they do provide a demo upon request, which can be arranged by contacting them personally.Features and Services
Despite the lack of transparency in pricing, Traackr offers a comprehensive set of features, including influencer search and discovery, relationship management, campaign management, detailed reporting and analytics, and tools for team communication and collaboration.Conclusion
In summary, while Traackr’s pricing is not publicly disclosed and requires a direct inquiry, the platform is known for its extensive features and services, making it a viable option for larger and more established brands and agencies. Traackr - Integration and Compatibility
Integrations with Marketing and Sales Tools
LeadRebel Integration
Traackr can be integrated with tools like LeadRebel, which helps in identifying website visitors and enriching lead data. This integration allows marketers to connect influencer insights with prospective customer information, making outreach strategies more targeted and efficient. For instance, data from LeadRebel can be imported into Traackr to identify which influencers resonate with site visitors, enabling brands to craft more effective campaigns.Ecommerce and Product Fulfillment
Shopify Integration
Traackr integrates with ecommerce platforms such as Shopify, allowing for automated product fulfillment. This integration enables creators to choose their preferred products and place orders themselves, with the ability to track orders and product preferences directly within Traackr.Email and Communication Management
Personalized Email Outreach
Users can connect their email to Traackr to send personalized emails to influencers in bulk, track ongoing conversations, and maintain a unified record of communication all from within the platform. This streamlines communication and ensures all interactions are centralized.Payment Management
Global Payment Solutions
Traackr allows for the automatic sending of payments to influencers globally and in local currencies. This feature tracks the status of payments and the spend of campaigns, simplifying financial management.Social Media Platforms
Major Platform Integrations
Traackr integrates with major social media platforms including Instagram, Facebook, YouTube, Twitter, and Snapchat. The recent integration with Snapchat’s Creator oAuth API enables brands to track deeper creator insights and measure the impact of creator content on Snapchat, alongside other social platforms.CRM and Data Analytics
Incorporating Influencer Metrics
Traackr can integrate with CRM systems, allowing brands to incorporate influencer marketing metrics into their broader marketing strategies. This includes tracking follower engagement metrics and other performance data, which can be visualized and analyzed to provide valuable insights into customer preferences and behaviors.Single Sign-On (SSO)
Streamlined Access
Traackr supports Single Sign-On (SSO) with SAML 2.0 and common Identity Providers like Google, Microsoft Azure Active Directory, OneLogin, and Okta. This feature streamlines access to Traackr by allowing users to log in without needing a new set of credentials, while extending existing security policies to the platform.Automation and API
Zapier Integration
While Traackr itself does not offer a public API, it can be integrated using Zapier for automation, making it versatile for businesses of all sizes. This allows for the integration with various other tools and platforms without the need for manual intervention.Conclusion
In summary, Traackr’s integrations span across marketing, sales, ecommerce, email management, payment systems, social media platforms, CRM systems, and security protocols, ensuring a cohesive and efficient workflow for managing influencer marketing campaigns. Traackr - Customer Support and Resources
Customer Support
Email Support
Office Hours
Error Reporting
Additional Resources
Traackr Academy
On-demand Learning Center
Live Training Sessions
Integrations and Tools
Platform Integrations
Data Insights
Error Reporting and Resolution
Error Submission
By offering these support options and resources, Traackr ensures that its users have the tools and assistance they need to successfully manage their influencer marketing campaigns.
Traackr - Pros and Cons
Advantages of Traackr
User-Friendly Interface and Comprehensive Features
Traackr is praised for its user-friendly interface, making it easy to use even for those new to influencer marketing. It offers a wide range of features, including influencer discovery, audience evaluation, campaign management, tracking, and custom reporting options.
Detailed Audience Insights
The platform provides valuable insights into influencer audiences, helping users assess whether a partner is a good fit for a campaign. It measures an influencer’s reach, resonance, and relevance, which are crucial for strategic decision-making.
Campaign Management and Tracking
Traackr simplifies the process of managing influencer campaigns by tracking performance, recording Instagram Stories, and reporting on partner publishing efficiently. It also supports multiple social media platforms, including Instagram, YouTube, TikTok, Twitch, and Snapchat.
Collaboration and Team Management
The platform facilitates team collaboration with features like notes, tasks, review status, and custom data. It helps in organizing the influencer network and communicating effectively with personalized emails.
Comprehensive Reporting and Analytics
Traackr offers comprehensive reporting and analytics, enabling users to track spend, analyze performance, and optimize ROI. It also provides insights into how the brand and its competitors perform among influencers, helping to guide strategy.
Customer Support
Users appreciate the quick and efficient customer support provided by Traackr. The team is responsive and ready to help with any questions or technical issues.
Global Database and Market Benchmarking
Traackr boasts a global influencer database, although it is noted to be on the smaller side compared to some competitors. It also offers market benchmarking, which helps in making smarter investments in influencer programs.
Disadvantages of Traackr
Technical Issues
Some users have reported technical issues, such as content not being pulled in correctly or information disappearing and reappearing. These issues can be frustrating, especially during audits.
Manual Effort Required
When partners do not use designated hashtags or keywords, manual effort is required for accurate tracking, which can be time-consuming.
Limited Comment Sentiment Analysis
Users have expressed a desire for a feature to measure comment sentiment, which is currently not available.
Database Size and Inflexibility
Traackr’s influencer database, while searchable, is smaller compared to some competitors. Additionally, users have to request influencers to be added to the database, which can be inconvenient.
Pricing and Contract Commitment
Traackr is priced at a premium, with pricing tiers starting at $20,000 per year, and it requires a long-term contract. There is no option to pause the account during months with no influencer activity, and no free trial is offered.
Learning Curve
Some users report that the tool is not intuitive and has a learning curve, although others find it easy to use. The lack of a trial period can make it difficult to assess usability before committing.
Tracking Delays
There have been reports of delays in content tracking, particularly for unregistered influencer data, which can take days to populate.
Overall, Traackr is a powerful tool for influencer marketing, offering extensive features and insights, but it also comes with some limitations and technical challenges that users should be aware of.
Traackr - Comparison with Competitors
When Considering Traackr
When considering Traackr as an influencer marketing tool, it’s important to evaluate its features and how it stacks up against its competitors. Here are some key points and comparisons with other notable alternatives:
Key Features of Traackr
- Traackr is a comprehensive influencer marketing software that offers influencer discovery, campaign management, collaboration tools, and detailed reporting and analytics.
- It provides a large global influencer data set, market benchmarking, and tools for scaling influencer marketing programs.
- Traackr helps in finding brand-safe, on-message influencers and offers automated tools for managing influencer relationships and campaigns.
Pricing and Contracts
- Traackr is known for its lack of price transparency and often requires long contracts, which can be a drawback for some users.
Alternatives and Their Unique Features
Influencer Hero
- Offers a more rounded suite of features including influencer gifting and affiliate payments, which Traackr lacks.
- Supports Instagram, YouTube, TikTok, Facebook, and Pinterest.
- Pricing starts at $249 per month with monthly commitments, making it more accessible for various budgets.
Upfluence
- Excels in influencer discovery, CRM, outreach, analytics, gifting, content collection, and affiliate payments.
- Does not cover Facebook and Snapchat.
- Known for robust analytics and content/UGC collection, but can be pricey with costs starting at $2K per month on an annual commitment.
CreatorIQ
- Similar to Traackr in terms of features, but with added benefits like influencer gifting and a more enterprise-focused approach.
- Supports Instagram, YouTube, TikTok, Facebook, and Pinterest.
- Pricing starts at $2.35K per month with an annual commitment.
Grin
- Offers extensive integrations with e-commerce platforms, email systems, and chat tools, which Traackr lacks.
- Has a large influencer database, but the number of relevant influencers reduces as you refine your search.
- Pricing is custom, and there is a lack of transparency in pricing plans.
Meltwater
- Uses AI-powered search, which is different from Traackr’s emphasis on in-depth audience insights.
- Streamlines collaboration with built-in contracts and payment options.
- Provides real-time analytics similar to Traackr.
BuzzSumo
- Offers content analysis through an API and a Chrome extension, allowing for direct analysis on webpages.
- Does not have the same level of influencer management features as Traackr but is strong in content analysis.
Heepsy
- An influencer discovery tool with access to a database of 11 million influencers.
- Pricing is more affordable, starting at $49/month, but with limited access to influencers.
HypeAuditor
- Focuses on influencer audience analysis and fraud detection.
- Offers a free plan and a paid plan starting at $399/month, but with limited campaigns and influencers.
Conclusion
Each alternative to Traackr has its unique strengths and weaknesses. If you need a comprehensive suite of features including gifting and affiliate payments, Influencer Hero or CreatorIQ might be a better fit. For those focused on content-driven campaigns, Upfluence could be ideal. If you’re looking for more affordable options with specific features like influencer discovery or content analysis, Heepsy or BuzzSumo might be more suitable. Ultimately, the choice depends on your specific needs, budget, and the social media platforms you are targeting.
Traackr - Frequently Asked Questions
What is Traackr?
Traackr is one of the oldest and most established influencer marketing tools. It has been offering services for influencer marketing even before the term gained widespread use. The platform provides tools for influencer search and discovery, relationship management, and campaign management, and it supports various social media channels including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and blogs.
How does Traackr’s pricing work?
Traackr’s pricing is highly individualized and based on the customer’s needs. It does not have set plans at preset monthly prices. The key driver for their pricing is the number of users who will need access, so the platform scales up or down with the company. Most of Traackr’s customers are mid-sized and enterprise-level businesses. To get a specific price quote, you need to contact Traackr directly.
How does influencer discovery work on Traackr?
Influencer discovery on Traackr is highly thorough. The platform allows you to search through a comprehensive database of influencers using various filters such as topic keywords, locations, languages, age, gender, brand affinities, and psychographic data of the followers. This helps in narrowing down the search to find the most suitable influencers for your campaigns.
What are some of the key features of Traackr?
Traackr offers several key features, including campaign management, detailed reporting, and advanced data analytics. The platform allows you to manage content requirements, account for all fees involved, and spell out any products the influencers will receive. It also provides metrics like Reachability, which indicates how likely an influencer’s audience is to see their posts. Additionally, Traackr aggregates all content and associated data onto the platform, providing detailed reporting on campaign efficiency, including cost per view, cost per engagement, and cost per post.
Is Traackr easy to use?
The ease of use of Traackr can vary. Some users report that the tool is not intuitive and has a learning curve, while others find it easy to use. The platform does offer features that simplify collaboration among team members, such as organizing and customizing data about influencers. However, Traackr does not offer a free trial, so you would need to contact them for a demonstration to assess its usability for your team.
What are the social commerce capabilities of Traackr?
Traackr has introduced social commerce features that help brands measure the impact of influencer partnerships on sales. These features include attribution modeling, commission payments tracking, and transparent metrics to measure the impact of influencer programs on revenue. The platform provides an end-to-end workflow to increase traffic from social media to a brand’s ecommerce site and drive sales.
How does Traackr help with campaign management and budgeting?
Traackr’s campaign management module is very thorough, allowing you to detail content requirements, account for all fees, and spell out any products the influencers will receive. The platform also helps in budgeting by providing spend efficiency metrics like cost per post (CPP), cost per engagement (CPE), and cost per video view (CPV). It calculates and tracks the total campaign spend against your budget and delivers powerful cost metrics at the end of the campaign.
Does Traackr require long-term contracts?
Yes, Traackr typically requires long-term contracts, which may not be suitable for freelancers or small teams. There is no option to pause your account in months when you don’t have influencer activity.
How does Traackr’s database compare to other platforms?
Traackr’s global database contains around 4 million influencers, which is smaller compared to some competitors. For example, Influencity has a database of 170 million influencers on Instagram, TikTok, and YouTube. However, Traackr’s database is still comprehensive and provides detailed analytics and tracking capabilities.
What kind of reporting and analytics does Traackr offer?
Traackr provides highly detailed reporting and analytics. The platform aggregates all content and associated data, offering metrics such as cost per view, cost per engagement, and cost per post. It also includes an “Efficiency” page that breaks down the total spend and lays it out against other metrics, giving insights into how well you are spending your money. Additionally, Traackr offers tools like the Brand Buzz feature, which is a feed of content about your brand, and Topics Reports that help surface the right influencers for each campaign.
Traackr - Conclusion and Recommendation
Final Assessment of Traackr
Traackr is a comprehensive and highly regarded influencer relationship and marketing management platform, particularly suited for global marketers and brands. Here’s a detailed look at its benefits and who would most benefit from using it.
Key Features and Benefits
- Extensive Influencer Database: Traackr offers access to a large, expanding database of influencers across 43 countries and 19 languages, covering major social media platforms like Instagram, Facebook, YouTube, Twitter, and more.
- Influencer Relationship Management: The platform acts as a CRM, allowing users to centralize and manage influencer communications, track activities, and monitor brand mentions in real-time. This includes features like influencer scoring, segmentation, and collaboration tools.
- Analytics and Performance Metrics: Traackr provides in-depth analytics with data visualizations and charts to analyze campaign performance, track ROI, and compare against competitors. Users can evaluate engagement, brand mentions, and other key performance indicators (KPIs).
- Campaign Management: The platform enables users to run full campaigns, including searching for content creators, tracking potential reach, impressions, engagements, conversions, and ROI data. It also streamlines product seeding campaigns and social commerce initiatives.
- Audience Analysis and Fraud Detection: Traackr offers detailed audience demographics and psychographics, helping users assess the quality and authenticity of an influencer’s audience. It detects fraudulent activity and ensures compliance with regulatory requirements.
Who Would Benefit Most
Traackr is particularly beneficial for:
- Global Brands: With its international capabilities, covering 43 countries and 19 languages, Traackr is ideal for brands operating globally.
- Marketing Agencies: Agencies managing multiple brands and campaigns will appreciate the platform’s ability to streamline influencer communication, track campaign progress, and provide comprehensive analytics.
- E-commerce and Social Commerce: Brands focusing on social commerce and affiliate marketing can leverage Traackr’s features for driving sales, tracking attribution, and integrating with e-commerce platforms.
Overall Recommendation
Traackr is a powerful tool for any brand or marketing agency looking to manage and optimize their influencer marketing campaigns effectively. Its extensive database, real-time tracking features, and comprehensive analytics make it an invaluable asset for ensuring the success and efficiency of influencer marketing initiatives.
If you are a marketer seeking to build strong relationships with influencers, ensure regulatory compliance, and make data-driven decisions to maximize your ROI, Traackr is an excellent choice. Its user-friendly interface and efficient collaboration tools also make it a great option for teams working across multiple campaigns and brands. Overall, Traackr is highly recommended for its comprehensive suite of features and its ability to streamline and enhance influencer marketing strategies.