Unmetric - Detailed Review

Unmetric Overview

Unmetric, now part of Brandwatch, is a comprehensive social media analytics platform that offers a wide range of features to help brands optimize their social media strategies. Here are the main features and how they work:

Social Media Analytics

Unmetric provides in-depth analytics across multiple social media platforms, including Facebook, Twitter, YouTube, and Instagram. This feature allows brands to track their performance metrics such as reach, impressions, and engagement rates, giving them a clear picture of their social media impact.

Competitor Benchmarking

This feature enables brands to compare their social media performance against their competitors. By benchmarking, brands can identify gaps, opportunities, and best practices in their industry, helping them to adjust their strategies accordingly.

Content Performance Analysis

Unmetric analyzes the performance of branded content, providing insights into what works and what doesn’t. This includes metrics on post engagement, reach, and other key performance indicators (KPIs), helping brands to refine their content strategies.

Campaign Analysis

The platform allows for detailed analysis of social media campaigns, including the effectiveness of specific campaigns and the return on investment (ROI). This helps brands to evaluate the success of their campaigns and make data-driven decisions for future campaigns.

Automated Reporting

Unmetric offers automated reporting features, which simplify the process of generating reports on social media performance. This saves time and ensures that stakeholders receive regular, accurate updates on social media metrics.

Sentiment Analysis

This feature analyzes the sentiment of social media conversations about a brand, helping to identify positive, negative, or neutral feedback. This insight is crucial for brand reputation management and customer feedback analysis.

Influencer Identification

Unmetric helps brands identify influencers who are engaging with their content or mentioning their brand. This feature is valuable for building influencer partnerships and amplifying brand reach.

Engagement Metrics

The platform tracks various engagement metrics such as likes, comments, shares, and retweets, providing a comprehensive view of how audiences are interacting with the brand’s content.

Custom Dashboards

Users can create custom dashboards to visualize the data that matters most to them. This feature allows for personalized reporting and easy access to key metrics.

Historical Data Access

Unmetric provides access to historical data, enabling brands to analyze long-term trends and performance over time. This is useful for tracking the impact of long-term social media strategies.

Hashtag Tracking

The platform allows brands to track the performance of specific hashtags, which is helpful for campaign tracking and understanding the reach and engagement of branded hashtags.

Audience Insights

Unmetric offers insights into the demographics and behavior of the brand’s audience, helping brands to better understand their target audience and tailor their content accordingly.

Post Scheduling

The platform includes tools for scheduling posts across different social media channels, streamlining the content publishing process and ensuring consistent content delivery.

Trend Analysis

Unmetric analyzes trends in social media data, helping brands to stay ahead of industry trends and adjust their strategies to capitalize on emerging opportunities.

Brand Monitoring

This feature involves continuous monitoring of brand mentions and related conversations across social media platforms, ensuring that brands are always aware of their online presence and reputation.

Crisis Management

Unmetric’s real-time alerts and monitoring capabilities help brands manage crises by quickly identifying and responding to negative feedback or critical issues.

Multi-Platform Integration

The platform integrates with multiple social media networks, allowing brands to manage and analyze their presence across various channels from a single interface.

Real-Time Alerts

Unmetric provides real-time alerts for significant events or changes in social media metrics, ensuring that brands can respond promptly to important developments.

User Collaboration

The platform supports user collaboration, enabling multiple team members to work together on social media strategies, share insights, and coordinate efforts.

Data Export

Users can export data in various formats such as CSV and PDF, making it easy to share insights with stakeholders or integrate the data into other systems.

AI Integration

Unmetric leverages AI in several ways:

• AI-Powered Content Insights: The platform uses AI to analyze content performance and provide insights on what types of content resonate best with the audience.
• Earned Media Value (EMV): Through the integration with Social Index, Unmetric assigns a monetary value to social media interactions, helping brands understand the ROI of their social media efforts.
• Cross-Network Analysis: The Benchmark version of Unmetric supports cross-network analysis using AI, allowing for a more comprehensive view of social media performance across multiple platforms.

These features collectively help brands to research, plan, and optimize their social media content, ensuring better engagement, faster reporting, and more informed decision-making.