Whatagraph - Detailed Review
Social Media Tools
Whatagraph - Detailed Review Contents
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Whatagraph - Product Overview
Whatagraph Overview
Whatagraph is a comprehensive marketing intelligence platform that specializes in streamlining and enhancing marketing data analysis and reporting, particularly in the social media and broader digital marketing spheres.Primary Function
Whatagraph’s primary function is to connect, standardize, and report on multi-source marketing data from various channels, including social media, website analytics, and other digital marketing platforms. It automates the data collection process, ensuring accurate and up-to-date information is available for reporting and analysis.Target Audience
The platform is primarily used by digital marketing agencies, in-house marketing teams, e-commerce businesses, and data analysts. It caters to a diverse range of professionals and organizations, from small startups to multinational corporations, across industries such as digital marketing, advertising, e-commerce, SaaS, retail, finance, healthcare, education, and hospitality.Key Features
Data Integration
Whatagraph connects directly to over 55 marketing platforms, allowing users to aggregate data from multiple sources, including social media networks like Facebook, Instagram, YouTube, LinkedIn, Twitter, and Google Analytics. Users can also upload their own data via Google Sheets or CSVs.Automated Reporting
The platform automates the reporting process, enabling users to generate live, interactive, and white-labeled reports in minutes. Reports can be scheduled to be sent automatically to clients or stakeholders at selected times and frequencies.AI-Driven Insights
Whatagraph uses AI to summarize insights and highlight key performance indicators (KPIs) and trends, helping users make data-driven decisions quickly.Customization and Visualization
Users can customize reports with their branding, add comments, and build stunning visualizations. The platform supports combining multiple data sources into a single widget and creating reports that are easy to understand and visually appealing.Data Refresh and Storage
Whatagraph ensures a consistent 30-minute data refresh rate across all sources and platforms. It also stores data in a Managed Data Warehouse, ensuring data integrity and accessibility.Seamless Implementation and Support
The platform offers seamless implementation, tailored onboarding, continuous support, and education to help users scale their reporting needs efficiently. By providing these features, Whatagraph simplifies the process of managing and analyzing marketing data, allowing marketers to focus more on strategy and execution rather than manual reporting tasks. Whatagraph - User Interface and Experience
User Interface Overview
The user interface of Whatagraph, particularly in the context of its AI-driven social media tools, is designed with a strong focus on ease of use and intuitive functionality.Intuitive Report Builder
Whatagraph’s report builder is highly intuitive, allowing users to create reports by dragging and dropping widgets onto a blank report page. This interface is user-friendly, enabling users to easily add, resize, and rearrange widgets to fit their needs. The widgets stick to a grid, ensuring the report remains neat and organized. Users can also insert headings or cover images to make the report more structured and easier to follow.Graphs and Charts
The platform offers a variety of attractive graph and chart formats, which are highly praised by users. These visualizations help in presenting data in a clear and engaging manner, making it easier for users to analyze and interpret the data.Live Dashboard Sharing and Collaboration
Whatagraph allows for live dashboard sharing, enabling real-time collaboration. Multiple users can edit and create visualizations together through the co-editing feature, which enhances teamwork and efficiency.White Label and Custom Branding
The platform supports white-label reporting, allowing users to customize reports with their own branding. While some users have noted that the white-label options could be more extensive (e.g., limited to uploading an image), it still provides a significant level of customization.Automation and Efficiency
Whatagraph automates many reporting tasks, such as generating reports and sending email notifications. This automation helps save time, especially for agencies managing multiple client accounts. The AI chatbot feature can also generate report summaries and answer specific questions about marketing campaigns, further streamlining the reporting process.User Feedback and Support
Users have consistently praised Whatagraph for its ease of use and excellent customer support. The interface is described as very user-friendly, and the software has helped agencies save significant time in reporting for clients. The customer support is rated highly, indicating that any issues or questions are addressed promptly.Overall User Experience
The overall user experience with Whatagraph is positive, with users appreciating the simplicity and speed of the platform. It is designed to be accessible to all team members, regardless of their technical expertise. The AI-driven features, such as the chatbot and report summaries, add significant value by providing quick and meaningful insights without requiring extensive setup or technical knowledge.Conclusion
In summary, Whatagraph’s user interface is characterized by its ease of use, intuitive design, and powerful features that enhance collaboration, automation, and data visualization. These aspects contribute to a positive and efficient user experience. Whatagraph - Key Features and Functionality
Whatagraph Overview
Whatagraph is a comprehensive marketing data platform that offers a range of features, particularly noteworthy in the context of social media and AI-driven analytics. Here are the main features and how they work:Intuitive Report Builder and Building Blocks
Whatagraph allows users to create reports from scratch using a variety of building blocks. These include single-value widgets, goal widgets, graphs, charts, textual widgets, and tables. Users can choose the visualization type, set the source, metrics, and filters, and even create custom widgets, such as media widgets that display social media posts or ad visuals alongside metrics.Cross-Channel Reporting
This feature enables users to add any marketing channel to their reports and compare the performance of different channels. Whatagraph allows blending data and combining metrics from multiple sources using custom formulas. For example, you can calculate total ad spend across multiple accounts or create new metrics not provided by the source platform’s API.Report Automation
Whatagraph automates the reporting process, allowing users to set up reports that update automatically. This saves time and ensures that the data is always current and accurate.White-Label Reporting and Custom Branding
Users can customize reports with their own branding, making it easier to present professional-looking reports to clients. This feature includes the ability to add logos, colors, and other branding elements.Live Dashboard Sharing
Whatagraph enables real-time sharing of dashboards, allowing teams and clients to access and view reports simultaneously. This feature enhances collaboration and ensures everyone is on the same page.AI Chatbot and Summaries
Whatagraph integrates an AI chatbot that can answer questions about connected data sources in natural language. Users can ask specific questions about their marketing campaigns and receive detailed answers. Additionally, the AI can generate report summaries in seconds, which can be edited and added to reports. This significantly reduces the time spent on manual analysis and reporting.Reliable Integrations
Whatagraph boasts fully managed, in-house data connectors that ensure seamless, stable, and reliable data integration from various marketing platforms such as Google Ads, Facebook Ads, Google Analytics 4, and more. These integrations are regularly maintained to minimize inconsistencies and network issues.Data Updates and Historical Snapshots
The platform provides real-time data updates and historical snapshots, allowing users to track changes over time. This feature is crucial for analyzing trends and making informed decisions.Multi-User Access and Collaboration
Whatagraph supports multi-user access, enabling teams to collaborate on reports and dashboards. This includes features like co-editing and sharing reports, which streamline the workflow and enhance team productivity.Speed and Performance
The platform is optimized for speed, allowing users to work with multiple sources and widgets without experiencing slowdowns. Reports with heavy widgets and charts load in under 10 seconds, and the platform boasts an average uptime of 99.95%.Customer Support
Whatagraph offers fast and friendly customer support, including live chat and email support. Users can also benefit from a dedicated Customer Success Manager who helps with data migration, setting up data connections, and automating reports.Conclusion
These features collectively make Whatagraph a powerful tool for marketers, especially in terms of its ability to integrate AI for automated insights, reliable data integrations, and efficient report creation and sharing. Whatagraph - Performance and Accuracy
Performance and Accuracy of Whatagraph
Data Accuracy and Reliability
Whatagraph is praised for its ability to provide accurate and reliable data. It connects directly to over 55 platforms, ensuring that data flows straight from the source to your reports, eliminating the risk of broken connections or inaccurate data. This direct connection and a consistent 30-minute data refresh rate across all sources help maintain data integrity and timeliness.Cross-Channel Reporting
Whatagraph excels in cross-channel reporting, allowing users to combine data from multiple marketing channels into a single report. This feature enables the creation of comprehensive dashboards that compare the performance of different channels, which is crucial for gaining a holistic view of marketing efforts.Automation and Efficiency
The platform offers significant automation capabilities, streamlining the reporting process. Users can automate data gathering, review, and delivery, reducing manual work and the possibility of human error. This automation ensures that reports are generated and sent out regularly without manual intervention.AI-Driven Insights
Whatagraph leverages AI to summarize insights and provide clear next steps. This feature helps users quickly identify key performance indicators (KPIs) and trends, enabling faster decision-making.User-Friendly Interface and Visualizations
The platform is known for its intuitive report builder and a wide range of visualization options, including single-value widgets, graphs, charts, and media widgets. These tools make it easy for non-technical users to create engaging and interactive reports.Customer Support
Whatagraph stands out with its dedicated customer support, available 20 hours a day, 5 days a week. This ensures that users receive prompt assistance when needed, which is a significant advantage over competitors like Supermetrics, which has been criticized for slow and unprofessional customer support.Limitations and Areas for Improvement
While Whatagraph offers a comprehensive suite of features, there are a few areas where it could improve:Onboarding and Implementation
Although Whatagraph provides seamless implementation and tailored onboarding, the process might still be overwhelming for some users. Simplifying the initial setup could make it more accessible to a broader audience.Customization
While the platform offers a wide range of templates and customization options, some users might find the need for more advanced or specific customizations. Expanding the range of widgets and customization options could cater to more specialized needs.Scalability
For very large datasets or highly granular analyses, Whatagraph might need to enhance its scalability. Currently, it handles most marketing data needs efficiently, but handling millions of rows of data could be a challenge.Conclusion
In summary, Whatagraph performs exceptionally well in terms of data accuracy, cross-channel reporting, automation, and user-friendly visualizations. Its AI-driven insights and strong customer support further enhance its value. However, there is room for improvement in the onboarding process and scalability for very large datasets. Whatagraph - Pricing and Plans
Whatagraph, a marketing analytics and dashboard software, offers a clear and structured pricing plan with several tiers to cater to different user needs. Here’s a breakdown of their pricing and the features included in each plan:
Professional Plan
- Cost: $119 per month.
- Features:
- 1 user
- 15 data sources
- Live chat support
- Widgets
- Visual Analytics
- Public and Private Dashboards
- Predefined Templates
- Data Integration
- Key Performance Indicators (KPIs)
Premium Plan
- Cost: $279 per month.
- Features:
- 5 users
- 50 data sources
- Dedicated account manager
- Custom branding
- Multisource reporting
- All features from the Professional plan, including widgets, visual analytics, public and private dashboards, predefined templates, data integration, and KPIs.
Growth Plan
- Cost: $699 per month.
- Features:
- Custom number of users
- Custom number of data sources
- Dedicated account manager
- Custom branding
- Multisource reporting
- Public API
- All features from the Premium plan, including widgets, visual analytics, public and private dashboards, predefined templates, data integration, and KPIs.
Additional Notes
- Free Trial: Whatagraph offers a 7-day free trial period, during which you can try out the services without entering your billing information. However, if you do provide billing information during the trial, you will not be charged until the trial period ends.
- Subscription and Billing: The standard subscription term is 1 year, and the subscription will automatically renew unless explicitly canceled. Payments are due in advance at the start of each billing cycle and are non-refundable.
Whatagraph - Integration and Compatibility
Whatagraph Overview
Whatagraph is a versatile marketing reporting platform that integrates seamlessly with a wide range of tools and platforms, making it a valuable asset for marketing agencies and in-house teams.
Integration with Marketing Platforms
Whatagraph boasts native, direct integrations with over 50 popular marketing platforms. These include web analytics tools like Google Analytics and Google Analytics 4, SEO tools such as Ahrefs and SEMrush, PPC platforms like Google Ads and Microsoft Advertising, email marketing tools like Mailchimp and Constant Contact, and e-commerce platforms like Shopify and BigCommerce.
Some of the most popular integrations include:
- Google Ads: Allows you to analyze campaign performance, attribution, and conversion data.
- Facebook Ads: Monitors advertising KPIs such as reach, impressions, CTR, and conversion rates.
- Google My Business: Tracks local SEO performance, ratings, reviews, and customer actions.
- Google Sheets: Enables you to use Google Sheets as a data source, organizing and visualizing data from connected sheets.
- HubSpot: Supports real-time data synchronization for contact records, deal activities, and campaign metrics, ensuring accurate and up-to-date reporting.
Custom Integrations
For users who need to integrate data from custom or proprietary sources, Whatagraph offers a Custom API available in the Advanced and Custom plans. This API allows developers to define data and create rules for pushing custom data into Whatagraph, providing flexibility and customization.
Cross-Platform Compatibility
Whatagraph’s integrations are designed to be user-friendly and efficient, allowing you to connect different channels and blend data for cross-channel insights. This means you can aggregate and summarize key metrics and KPIs from multiple social media channels, web analytics, and other marketing tools into a single report. The platform supports various data sources and destinations, although it is limited to exporting data directly to Google BigQuery for centralized storage and further analysis.
Device Compatibility
While the specific details on device compatibility are not extensively outlined, Whatagraph’s web-based interface suggests that it can be accessed and used on a variety of devices with internet connectivity, including desktops, laptops, and mobile devices. The platform’s focus on cloud-based reporting and data visualization implies a high degree of accessibility across different devices.
Conclusion
In summary, Whatagraph’s extensive integration capabilities, ease of use, and compatibility with a broad range of marketing platforms make it a highly versatile tool for marketing reporting and data analysis.
Whatagraph - Customer Support and Resources
Whatagraph Overview
Whatagraph offers a comprehensive and supportive experience for its users, ensuring they get the most out of their marketing analytics and reporting tool.Customer Support
Whatagraph prides itself on its responsive and helpful customer support. Here are some key aspects of their support:Live Chat
You can reach out to the support team via live chat, and they typically respond within 1 minute. This ensures quick resolution to any urgent questions or issues you might have.Email Support
In addition to live chat, Whatagraph also provides email support. Issues are generally resolved within 1 to 24 hours.Dedicated Customer Success Manager
Each user has access to a dedicated Customer Success Manager who can assist with data migration, connecting to channels and data sources, organizing data, creating reports, and any other needs you may have.Additional Resources
Whatagraph provides several resources to help users get started and maximize the use of the platform:Personalized Product Showcase
After booking a call, you can receive a personalized product showcase where the team will demonstrate how the platform aligns with your business needs and show you the key features in action.Onboarding Support
Whatagraph believes in the importance of Customer Success and offers seamless implementation and continuous support during the onboarding process. This includes help with data migration and setting up your reports.Template Library
Whatagraph has a vast template library that allows marketers to create visual and easy-to-understand reports within minutes. This library is particularly useful for those who are not familiar with data reporting or are short on time.AI-Driven Insights
The platform includes AI features such as an AI data chatbot and AI report summaries. These tools help users quickly extract valuable insights from their data without spending a lot of time analyzing it manually.Documentation and Blog
Whatagraph maintains a blog with articles that detail various features, best practices, and tips on how to use the platform effectively. This includes articles on specific features, comparisons with other tools, and user testimonials.Other Features
To ensure a smooth user experience, Whatagraph also offers:Data Connection Management
Users can manage their data connections in one place, filter by channel or team members, add custom tags, and assign channels to dedicated folders.Stable Integrations
Whatagraph’s integrations are built in-house, ensuring they are stable, seamless, and reliable. This reduces the likelihood of data inconsistencies and other issues. Overall, Whatagraph’s customer support and additional resources are designed to make the user experience as smooth and efficient as possible, helping users to quickly get up to speed and make the most of the platform’s features. Whatagraph - Pros and Cons
Whatagraph as a Social Media Reporting Tool
When considering Whatagraph as a social media reporting tool, here are the key advantages and disadvantages you should be aware of:
Advantages
- Automated Reporting: Whatagraph saves users a significant amount of time by automating the reporting process. Once set up, the tool can extract data automatically and send scheduled reports to predefined addresses at chosen frequencies.
- Visual Appeal and Customization: The tool is praised for its visually appealing and customizable reports. This makes it easier to present analytics data in a way that is easy for clients and teams to understand.
- Ease of Use: Whatagraph is known for its user-friendly interface. It is a drag-and-drop reporting tool that is easy to use, regardless of the user’s technical knowledge or experience.
- Multi-Channel Integration: Whatagraph has native integrations with over 50 popular marketing platforms, allowing you to aggregate and summarize key metrics and KPIs from multiple social media channels in one place.
- Good Customer Support: The tool offers excellent customer support, including live chat, which is highly appreciated by users.
- White-Label Functionality: Whatagraph allows you to personalize your reports with custom branding, which is particularly useful for agencies reporting to different clients.
Disadvantages
- Integration Issues: Despite its many integrations, Whatagraph can face issues with certain platforms, such as Google Sheets, which may cause some inconvenience.
- Lack of GPT Functionality: The tool does not have GPT (Generative Pre-trained Transformer) functionality, which limits its AI-driven text analysis or generation capabilities.
- Pricing: Whatagraph does not offer a freemium plan, and its pricing plans may be more expensive than some other reporting tools, starting at a higher monthly rate.
- Limited Data Warehouse Options: Currently, Whatagraph only supports BigQuery as a data warehouse destination, which might be restrictive for some users.
Conclusion
Overall, Whatagraph is a powerful tool for automating and customizing social media and marketing reports, but it has some limitations, particularly in terms of integration and pricing.
Whatagraph - Comparison with Competitors
When Comparing Whatagraph to Other AI-Driven Social Media Analytics Tools
Several key differences and unique features emerge.
Whatagraph
Whatagraph is a marketing intelligence platform that excels in integrating and visualizing data from various sources. Here are some of its key features:
- Data Integration: Whatagraph offers over 55 integrations, allowing you to connect, organize, and visualize your data in one place. It also supports custom APIs and data uploads via Google Sheets, CSV, and BigQuery.
- Reporting: Whatagraph provides unlimited data blends, custom metrics, dimensions, and formulas. It includes 100 pre-made marketing report templates and allows for fully white-labeled reports with automated delivery.
- AI Summaries: Whatagraph offers AI summaries and Chatbot insights (currently in beta), which help in performance monitoring and providing insights.
However, Whatagraph lacks in competitor benchmarking and comparison reports, which can be a significant drawback for those needing to monitor competitor performance.
Sotrender
Sotrender is a strong alternative to Whatagraph, particularly for social media managers and teams. Here’s what sets it apart:
- Competitor Benchmarking: Sotrender has a separate module for comparing social media channels, allowing you to monitor competitors, global players, or influencers. This feature is crucial for market research and strategy revision.
- Reporting: Sotrender generates reports quickly, including charts, metrics, and trend explanations. It also offers comparison reports, which are invaluable for market analysis and strategy planning.
- Organic and Paid Data: Sotrender provides both organic and paid data insights, although it currently lacks support for some channels like TikTok (though custom reports can be prepared on demand).
Socialinsider
Socialinsider is another powerful tool that stands out for its AI-driven content analysis and competitive benchmarking:
- Content Pillars Analysis: Socialinsider uses AI to analyze content themes, identifying what works and what doesn’t for your brand and competitors. This helps in optimizing content strategies.
- Competitor Analysis: It allows you to compare KPIs like engagement rate, follower growth, and content performance against competitors, using industry benchmarks to identify improvement opportunities.
- Cross-Platform Analytics: Socialinsider provides comprehensive analytics across multiple social media platforms, enabling you to compare performance and achieve specific social media objectives.
Sprout Social
Sprout Social is an AI social media management platform that offers advanced features for engagement, publishing, and social listening:
- Social Listening: Sprout Social processes a vast amount of social data daily, using AI and machine learning to extract key insights. It includes features like query building, named entity recognition, and sentiment mining to monitor brand health and competitor activity.
- Influencer Marketing: Sprout Social helps in finding the right influencers and managing campaigns end-to-end, which can be beneficial for brands looking to enhance their influencer marketing strategies.
- Smart Inbox: It unifies all social channels into a single stream, allowing for efficient monitoring and response to incoming messages.
Conclusion
Each tool has its unique strengths:
- Whatagraph is ideal for brand managers and in-house marketing teams needing a comprehensive data aggregation platform but lacks in competitor benchmarking.
- Sotrender is best for social media managers who need quick reporting and competitor benchmarking.
- Socialinsider excels in AI-driven content analysis and competitive benchmarking, making it suitable for marketing agencies and medium to large businesses.
- Sprout Social is a robust platform for social media management, social listening, and influencer marketing, catering to a broader range of marketing needs.
When choosing a tool, consider your specific requirements, such as the need for competitor analysis, content optimization, or comprehensive social media management.
Whatagraph - Frequently Asked Questions
Here are some frequently asked questions about Whatagraph, along with detailed responses:
What are the pricing plans for Whatagraph?
Whatagraph offers several pricing plans. The “Professional” plan starts at $199 per month, suitable for in-house marketing teams, and includes 25 data sources and 5 users. The “Premium” plan, recommended for small marketing agencies, costs $299 per month and includes 50 data sources and 10 users. For larger agencies or businesses with complex needs, there is a “Custom” plan, which requires contacting Whatagraph for a quote.What features are included in Whatagraph’s pricing plans?
All plans include native integrations with over 40 marketing platforms, pre-made templates, unlimited reports, and unlimited historical data. The Professional and Premium plans also offer features like drag-and-drop widgets, custom metrics, and automated report sharing via email. The Custom plan includes all the benefits of the Premium plan plus additional features like multiple onboarding sessions and support for over 100 data sources.Does Whatagraph offer a free trial?
Yes, Whatagraph provides a free trial, allowing you to test its features before committing to a paid plan. This trial can help you understand whether the tool meets your marketing analytics needs.How does Whatagraph integrate with different data sources?
Whatagraph has native integrations with over 55 marketing platforms, allowing you to connect your data sources seamlessly. These integrations are fully managed by Whatagraph, ensuring stability and reliability. You can connect your sources by following on-screen instructions, and the platform will automatically pull in and update the data.What kind of support does Whatagraph offer?
Whatagraph is known for its user-friendly interface and excellent live chat customer support. The platform also offers onboarding sessions, with the Premium and Custom plans including 1-hour and multiple 1-hour sessions, respectively.Can I customize reports in Whatagraph?
Yes, Whatagraph allows for extensive customization of reports. You can use pre-made templates, create custom metrics and dimensions, blend data from different sources, and add your own branding. The drag-and-drop widgets make it easy to build and customize reports according to your needs.How does Whatagraph’s AI chatbot work?
Whatagraph’s AI chatbot can answer questions about your connected data sources, including blended sources and source groups. You can ask specific questions and receive detailed answers with key insights, which can be copied and pasted into client communications. The AI chatbot also helps in creating report summaries quickly, saving time on manual reporting.Is Whatagraph secure and compliant?
Yes, Whatagraph prioritizes data security and compliance. The platform adheres to various standards such as SOC 1/2-3, PCI-DSS, and ISO27001, ensuring your business data is safe from cyber threats and protected from data breaches.Can I automate report sharing and scheduling in Whatagraph?
Yes, Whatagraph allows you to automate the reporting process. You can schedule reports to be sent out via email at specified times and frequencies, ensuring your clients and stakeholders receive updates without manual intervention.How scalable is Whatagraph for growing businesses?
Whatagraph is highly scalable and transparent. It can handle multiple data sources and users without slowing down, thanks to its integration with Google Kubernetes Engine. This scalability makes it suitable for businesses of various sizes, from small agencies to large enterprises.Are there any limitations or cons to using Whatagraph?
One of the main limitations is the cost; Whatagraph can be expensive for small agencies or freelancers. Additionally, there is no freemium plan available, and you need to sign a 12-month contract for the lower-tier plans. Whatagraph - Conclusion and Recommendation
Final Assessment of Whatagraph
Whatagraph is a comprehensive marketing data platform that stands out in the social media tools category, particularly for its ability to aggregate, visualize, and report data from multiple digital channels. Here’s a breakdown of its key features and who would benefit most from using it:Key Features
- Cross-Channel Data Aggregation: Whatagraph allows you to connect and blend data from over 50 popular marketing platforms, including social media channels, Google Ads, and Shopify. This makes it easy to track performance, measure ROI, and present results in a unified manner.
- No-Code Data Transformations: Users can perform data transformations, such as blending, unifying, aggregating, and grouping data points, without needing advanced analytics knowledge or coding skills.
- Automated Reporting: The platform automates the reporting process, enabling users to set up scheduled reports that are sent to clients and stakeholders without manual intervention.
- Customizable Reports and Dashboards: Whatagraph offers highly customizable reports with features like custom branding, custom domains, and the ability to create and save templates. Users can also build and save their own widgets and reports using various visualization types.
- Real-Time Visual Dashboards: Building a comprehensive customer dashboard is quick and easy, saving time that would otherwise be spent on manual data aggregation and spreadsheet creation.
Who Would Benefit Most
Whatagraph is particularly beneficial for several groups:- Marketing Agencies: Agencies managing multiple clients across various marketing channels can significantly benefit from Whatagraph’s automated reporting, cross-channel data aggregation, and customizable dashboards. This helps in efficient client reporting and performance monitoring.
- E-commerce Businesses: Businesses using platforms like Shopify can leverage Whatagraph to track key performance indicators (KPIs) from multiple sources, analyze the effectiveness of marketing campaigns, and make data-driven decisions.
- Social Media Managers: Those responsible for managing social media campaigns can use Whatagraph to monitor engagement metrics, track the performance of different social media posts, and conduct in-depth audits of social profiles.