Cerebro Sports - Detailed Review

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    Cerebro Sports - Product Overview



    Cerebro Sports Overview

    Cerebro Sports is a pioneering SportsTech company that specializes in advanced basketball player evaluation and predictive analytics. Here’s a breakdown of its primary function, target audience, and key features:

    Primary Function

    Cerebro Sports provides an objective and data-driven platform for evaluating basketball player performance. The platform uses proprietary analytics and a vast global player database to offer transparent, accessible, and scalable assessments. This helps coaches, scouts, and decision-makers make informed decisions about players, while also empowering players to track their personal development and improve their game.

    Target Audience

    The target audience for Cerebro Sports is diverse and includes:
    • Coaches and scouts from various levels of basketball, including high school, college, and professional leagues.
    • Players seeking to improve their performance and advocate for themselves.
    • Sports talent agencies and recruiters.
    • Fans interested in detailed player statistics and performance insights.
    • Parents and guardians of young athletes looking to monitor their children’s progress.


    Key Features

    • Global Player Database: Cerebro Sports boasts a comprehensive database of over 1.3 million unique player performances across all levels of basketball globally.
    • Proprietary Metrics: The platform uses custom metrics such as C-RAM (a global benchmark for player performance), skill metrics (e.g., scoring, shooting, playmaking, rim presence, and defensive metrics) to standardize analytics and make them easy to interpret.
    • Real-Time Insights: Through a collaboration with Google Cloud, Cerebro Sports is launching an AI-powered chatbot that delivers real-time, stats-driven insights to users. This chatbot will enhance the interaction with basketball data for players, coaches, and fans.
    • Scalable Analytics: The platform’s analytics are scalable, allowing for the comparison of player performances across different levels of competition, from high school to professional leagues.
    • Trustworthy Data: Cerebro Sports ensures the integrity of its data by not accepting self-submitted statistics and rigorously vetting every dataset.
    Overall, Cerebro Sports aims to democratize access to performance metrics, making it easier for everyone involved in basketball to make smarter, data-driven decisions.

    Cerebro Sports - User Interface and Experience



    User Interface Overview

    The user interface of Cerebro Sports is crafted to be intuitive and user-friendly, particularly for those involved in basketball at various levels, from youth to professional leagues.



    Ease of Use

    Cerebro Sports started by translating their initial Google Sheets-based system into a web app using the no-code tool Bubble.io. This transition ensured that the platform remained easy to use, even as it scaled to handle a large database of player performance analytics. The interface is built to be accessible, allowing users to quickly locate and analyze player data without needing extensive technical knowledge.



    User Experience

    The platform provides a clear and organized way to view player profiles, each attached to a unique identifier. This makes it simple for decision-makers, such as coaches and scouts, to evaluate prospects objectively. The user interface includes various metrics, such as the C-RAM (Cerebro Relative Athletic Metric), which benchmarks a player’s performance against an average player in the same event. Other metrics include skill assessments and scoring and shooting metrics, all presented in a clean and interpretable format.



    Key Features



    Player Profiles

    Users can access comprehensive profiles for over 1.3 million basketball players, each with detailed performance data.



    Proprietary Metrics

    Custom metrics like C-RAM, skill assessments, and scoring/shooting metrics are presented in a straightforward manner, making it easy to compare players across different levels and leagues.



    Real-Time Insights

    With the upcoming AI-powered chatbot collaboration with Google Cloud, users will have real-time access to stats-driven insights, enhancing their ability to make informed decisions quickly.



    Engagement

    The platform is engaging because it provides actionable insights that are relevant to various stakeholders. For players, it offers a way to track their development and advocate for themselves. For coaches and scouts, it streamlines the evaluation process, making it more efficient and data-driven. The addition of real-time insights through the AI chatbot will further enhance engagement by providing immediate feedback and analysis.



    Factual Accuracy

    Cerebro Sports places a strong emphasis on factual accuracy by using simple box score data at scale to generate its metrics. This ensures that the data presented is reliable and consistent, allowing users to make decisions based on objective performance metrics rather than subjective evaluations.



    Conclusion

    In summary, the user interface of Cerebro Sports is designed to be user-friendly, providing easy access to comprehensive and accurate player performance data. This makes it an invaluable tool for anyone involved in basketball, from players and coaches to scouts and fans.

    Cerebro Sports - Key Features and Functionality



    Cerebro Sports Overview

    Cerebro Sports, a leader in basketball analytics, integrates AI in several key features to transform how players, coaches, and fans interact with basketball data. Here are the main features and how they work:

    Performance Analysis

    Cerebro Sports uses AI-powered analytics to break down massive amounts of data into clear, actionable insights. This involves tracking player movements, game strategies, and overall team performance. AI analyzes player data to identify where players perform best on the court, helping coaches and analysts develop more effective strategies.

    Real-Time Insights and Chatbot

    The platform is set to launch a new AI-powered chatbot in collaboration with Google Cloud. This chatbot will provide real-time, stats-driven insights to users, including players, coaches, and fans. It will help in making smarter, faster decisions on and off the court by offering unprecedented access to performance metrics.

    Player Profiles and Data Points

    Cerebro Sports boasts over 1.3 million player profiles, 4,500 events, and more than 10 million data points. This vast database is analyzed by AI to provide a complete view of player potential and performance. This helps decision-makers quickly locate legitimate prospects and allows players to better advocate for themselves by comparing their performance against others.

    Injury Prevention and Recovery

    AI is used to track physical data such as heart rate, muscle strain, and joint movement during training or games. This helps identify signs of fatigue or overuse before they lead to serious injuries. The system alerts users to adjust their training, recommends rest days or lighter sessions, and suggests personalized recovery plans to ensure players stay healthy and recover faster.

    Personalized Training

    Cerebro Sports’ AI creates personalized training programs based on individual player needs and goals. It analyzes data from past games, training sessions, and wearable devices to design workouts that target specific areas such as agility or endurance. This ensures that training sessions are effective, safe, and tailored to help players reach their full potential.

    Talent Scouting

    AI enhances talent scouting by analyzing player performance in detail, even during practice or games. It tracks movements, speed, accuracy, and decision-making to identify hidden potential. This helps teams find standout players and make more informed decisions about recruitment.

    Intuitive Dashboard and Analytics Tools

    The platform features an intuitive dashboard that puts a vast amount of sports data at users’ fingertips. Customizable analytics tools help decode player performance, strategize game plans, and gain a competitive edge. These tools are easy to use and provide clear insights that can be acted upon immediately.

    Fan Engagement

    Cerebro Sports also enhances fan engagement through real-time stats, heat maps, and replays that provide a deeper understanding of the game. The AI-powered chatbot and other tools can answer fan questions, provide game schedules, and offer interactive experiences such as live polls and trivia during games.

    Conclusion

    In summary, Cerebro Sports leverages AI to provide comprehensive basketball analytics, real-time insights, personalized training, injury prevention, and enhanced fan engagement, making it a valuable tool for players, coaches, and fans at all levels of the sport.

    Cerebro Sports - Performance and Accuracy



    Cerebro Sports Overview

    Cerebro Sports stands out in the sports tools AI-driven product category for its comprehensive and user-friendly approach to basketball analytics. Here are some key aspects of its performance and accuracy:

    Comprehensive Database

    Cerebro Sports boasts an extensive database of over 1.3 million basketball players globally, covering various levels from youth to professional leagues. This vast dataset allows for detailed comparisons and analyses across different player archetypes and performance metrics.

    Proprietary Metrics

    The platform uses custom proprietary metrics, such as the C-RAM (Cerebro Relative Athletic Metric), which provides a global benchmark to evaluate player performance relative to an average player in the same event. Other metrics include specific skill assessments like scoring, shooting, playmaking, rim presence, and defensive performance. These metrics are standardized, making it easy to compare players across different levels and leagues.

    AI-Powered Insights

    Cerebro Sports has collaborated with Google Cloud to integrate advanced AI technology, enhancing the way users interact with basketball data. The upcoming AI chatbot will offer real-time, stats-driven insights, helping players, coaches, and fans make smarter decisions. This integration is expected to improve in-game strategies, training, scouting, and fan engagement.

    Predictive Model

    The platform’s predictive model analyzes thousands of data points to predict game outcomes accurately. This model is particularly useful for fans and analysts, providing insights that can inform sports betting decisions and highlight undervalued teams and players.

    User-Friendly Interface

    Cerebro Sports emphasizes ease of use, making complex analytics accessible to a wide range of users. The platform simplifies the interpretation of stats, allowing users to easily compare and analyze player and team performance.

    Limitations and Areas for Improvement

    While Cerebro Sports offers a wealth of data and insights, there are a few areas where it could improve:

    Contextual Challenges

    The platform’s metrics, such as the shooting metric (3PE), can sometimes be influenced by contextual factors like low usage rates or defensive strategies. For example, a player with a high shooting percentage but low volume might be undervalued by the metric. Addressing these contextual challenges could provide a more nuanced view of player performance.

    Continuous Data Updates

    Ensuring that the database is continuously updated with the latest player and team data is crucial. While the platform has a vast dataset, maintaining its relevance and accuracy over time is essential.

    User Feedback and Customization

    While the platform is user-friendly, incorporating more user feedback mechanisms and customization options could enhance the user experience further. This could include more personalized dashboards or the ability to create custom metrics based on specific user needs. Overall, Cerebro Sports demonstrates strong performance and accuracy in providing actionable insights and comprehensive analytics for basketball. However, addressing the contextual nuances and ensuring continuous data updates will be key to maintaining its high standards.

    Cerebro Sports - Pricing and Plans



    Overview of Cerebro Sports Pricing Structure



    Free Option

    Cerebro Sports offers a free account option that allows users to access data on over 1.3 million basketball players at all levels globally. This free account provides an introduction to their player evaluation metrics and allows users to see how talent evaluations are made clear and simple.

    Special Partnership Pricing

    Through their partnership with the Small College Basketball Foundation, Cerebro Sports is offering a significantly discounted plan specifically for non-NCAA Division I schools. This plan is priced at $100 per year, which is a 90% discount on the current market value. To avail of this discount, users can use the code STARTWITHSTATSSCB.

    General Pricing (Limited Information)

    While the specific general pricing tiers and their corresponding features are not detailed in the sources, it is clear that Cerebro Sports provides advanced analytics and player evaluation metrics. However, for detailed pricing beyond the special partnership offer, the information is not readily available.

    Summary
    In summary, the most concrete pricing information available is the discounted rate for non-NCAA Division I schools through the partnership with the Small College Basketball Foundation, and the free account option to explore their services. For other pricing details, it may be necessary to contact Cerebro Sports directly or check their website for any updates.

    Cerebro Sports - Integration and Compatibility



    Cerebro Sports Overview

    Cerebro Sports, a leading provider of basketball analytics and performance metrics, integrates its AI-driven products with various tools and platforms to enhance user experience and functionality.

    Integration with Google Cloud

    One of the significant integrations is with Google Cloud. Cerebro Sports has collaborated with Google Cloud to launch a new basketball AI chatbot, which combines Cerebro’s extensive proprietary player statistics database with Google Cloud’s advanced AI technology. This integration enables the delivery of real-time, stats-driven insights to players, coaches, fans, and decision-makers across all levels of basketball.

    Partnership with The Grind Session

    Cerebro Sports has also partnered with The Grind Session, a premier high school basketball showcase league. This partnership allows all member schools of The Grind Session to access the Cerebro Sports platform, providing players with global visibility and the ability to compare their performance against thousands of other players worldwide.

    Technical Integrations

    From a technical standpoint, Cerebro Sports has integrated its platform with other tools to facilitate seamless interactions. For example, they have integrated Mikogo software into their interface, allowing users to start desktop sharing sessions directly from within Cerebro. This enables real-time screen sharing and collaboration with colleagues or clients, enhancing remote support and web conferencing capabilities.

    Data Accessibility

    Cerebro Sports’ platform is built to be accessible and user-friendly, providing coaches, scouts, and players with transparent and scalable assessments. The platform utilizes simple box score data to help decision-makers quickly identify legitimate prospects and allows players to advocate for themselves and track their performance against global competition. This accessibility ensures that the data and insights are available across various devices and platforms, although specific details on device compatibility are not explicitly mentioned.

    Conclusion

    In summary, Cerebro Sports integrates its AI-driven products with major cloud services like Google Cloud, partners with significant basketball leagues and events, and incorporates other software tools to enhance functionality and user engagement. These integrations ensure that the platform remains versatile and accessible for a wide range of users.

    Cerebro Sports - Customer Support and Resources



    Customer Support Options

    Cerebro Sports offers several customer support options and additional resources to ensure users can effectively utilize their AI-driven sports tools.

    Contact Options

    For any questions, updates, or complaints, users can contact Cerebro Sports directly through email at info@cerebrosports.com. This is the primary point of contact for all inquiries and issues related to their services and products.

    Privacy and Data Requests

    Users have the right to request access to, copies of, or the deletion of their personal data. These requests can be made by contacting the company using the provided contact information. Cerebro Sports is required to verify the user’s identity before granting access to their data to protect privacy and security.

    Support for Specific Needs

    • California Residents: Cerebro Sports complies with the California Consumer Privacy Act (CCPA), allowing California residents to request access to their personal data, details about information practices, and deletion of their data. They can also opt out of the sale of their personal data if applicable.
    • EU/EEA Residents: Users from the EU/EEA have rights under the GDPR, including accessing, correcting, or modifying their personal data, requesting it in a commonly used electronic format, and erasing or restricting the processing of their data. They can also object to or withdraw consent for data processing.


    Additional Resources

    • Blog and Announcements: Cerebro Sports maintains a blog where they post updates about new features, collaborations (such as their recent collaboration with Google Cloud), and other significant announcements. This keeps users informed about the latest developments and innovations.
    • About Us Section: The “About Us” page provides detailed information about Cerebro Sports’ mission, their proprietary metrics, and how their tools work. This section helps users understand the scope and capabilities of their analytics platform.


    User Engagement

    • Social Media: Users can follow Cerebro Sports on social media platforms like Facebook, Instagram, Twitter, and LinkedIn to stay updated on the latest news and interact with the community.
    • Opt-Out Options: Users have the option to opt out of receiving promotional emails and SMS text messages. For emails, there is an “unsubscribe” link at the bottom of each promotional email, and for SMS, users can reply with “STOP” to any text message.
    By providing these support options and resources, Cerebro Sports ensures that users can effectively use their platform and address any issues or questions they may have.

    Cerebro Sports - Pros and Cons



    Advantages of Cerebro Sports



    Data-Driven Insights

    Cerebro Sports offers unparalleled access to basketball statistics, analyzing thousands of data points to provide accurate predictions and insights. This helps fans, coaches, and decision-makers make smarter, more informed decisions.



    Comprehensive Database

    The platform boasts the largest collection of basketball box scores globally, covering players at all levels, from high school to professional leagues. This extensive database ensures that users have a complete view of a player’s career and performance.



    Real-Time Updates

    Cerebro Sports provides live updates and real-time predictions during games, allowing users to adjust their strategies and bets on the fly. This real-time data is crucial for making timely and informed decisions.



    Collaboration with Google Cloud

    The recent collaboration with Google Cloud has led to the development of an AI-powered chatbot that delivers stats-driven insights in real-time. This chatbot enhances the interaction with basketball data, benefiting players, coaches, and fans by providing intuitive and actionable information.



    Global Coverage

    Cerebro Sports captures performance data from dozens of professional leagues overseas, as well as from NBA stars who began their careers internationally. This global coverage makes it a valuable tool for anyone interested in basketball at any level.



    Disadvantages of Cerebro Sports



    Dependence on Technology

    The reliance on advanced AI and data analytics means that users need a certain level of technological comfort and access to these tools. This could be a barrier for those who are less tech-savvy or have limited access to the necessary technology.



    Cost and Accessibility

    While the benefits are significant, there is no mention of the cost or accessibility of these tools for individual users or smaller organizations. This could be a drawback for those with limited budgets or resources.



    Potential Overreliance on Data

    There is a risk that users might overrely on the data and predictions provided by Cerebro Sports, potentially neglecting other important factors such as player morale, team dynamics, and strategic decisions that cannot be quantified by data alone.



    Data Accuracy and Trust

    Although Cerebro Sports emphasizes the trustworthiness of their data by vetting every dataset, any errors or inaccuracies in the data could lead to misleading insights and poor decision-making. Ensuring the accuracy of the data is crucial, and any lapses could undermine the platform’s value.

    In summary, Cerebro Sports offers a powerful set of tools for basketball analytics, but it also comes with some potential drawbacks, particularly related to technological requirements, cost, and the need for balanced decision-making.

    Cerebro Sports - Comparison with Competitors



    Cerebro Sports Overview

    Cerebro Sports, a leader in basketball analytics and performance metrics, stands out in the sports tools AI-driven product category with several unique features and a strong collaboration with Google Cloud. Here’s a comparison with some of its competitors and alternatives:



    Unique Features of Cerebro Sports

    • Cerebro Sports is launching a new AI-powered chatbot in collaboration with Google Cloud, which will provide real-time, stats-driven insights to basketball players, fans, and decision-makers at all levels of the sport.
    • The platform utilizes a vast proprietary player statistics database, with over 1.3 million player profiles, 4,500 events, and over 10 million data points.
    • Cerebro’s metric suite includes two Overall Ratings (RAM and C-RAM) and five Skill-Scores, providing comprehensive insights into a player’s performance and context.


    Alternatives and Competitors



    Sportlogiq

    Sportlogiq uses advanced AI and computer vision to capture and analyze data from live events, enhancing performance, strategy, and scouting. Unlike Cerebro Sports, which focuses on basketball, Sportlogiq extends its solutions to various sports, including youth sports, and integrates with existing video feeds for broadcasters and sports organizations.



    Reel Analytics

    Reel Analytics specializes in analyzing game film to provide objective in-game athleticism data and performance metrics, primarily serving NFL scouts, agents, and college football programs. This is different from Cerebro Sports, which is exclusively focused on basketball analytics.



    SciSports

    SciSports provides recruitment analytics, match performance analysis, and opponent analysis, mainly for football. While it offers detailed analytics, it does not focus on basketball, unlike Cerebro Sports. SciSports serves football clubs, leagues, and scouts.



    NEX

    NEX focuses on AI-powered solutions for esports, offering a platform called Playground that enhances player performance and engagement through data-driven insights and personalized coaching. This is a distinct niche compared to Cerebro Sports, which is dedicated to basketball.



    Major Sports Analysis (MSA)

    MSA delivers sports statistical analysis and reporting services primarily for soccer clubs, colleges, and academies. It helps coaches make informed decisions and allows players to track their performance. Unlike Cerebro Sports, MSA is not focused on basketball but rather on soccer and other sports.



    Key Differences and Considerations

    • Sport Focus: Cerebro Sports is exclusively focused on basketball, while competitors like Sportlogiq, Reel Analytics, SciSports, and MSA cover a broader range of sports or specific sports other than basketball.
    • Data Integration: Cerebro Sports benefits from its collaboration with Google Cloud, leveraging advanced AI technology to deliver real-time insights. This integration is unique compared to other competitors.
    • User Base: Cerebro Sports serves athletes, coaches, and decision-makers at all levels of basketball, from youth to professional leagues. Other companies may have a more limited or different user base.

    In summary, while Cerebro Sports offers a highly specialized and advanced solution for basketball analytics, other companies like Sportlogiq, Reel Analytics, SciSports, and NEX provide valuable alternatives for different sports and use cases. Each platform has its unique strengths and focus areas, making them suitable for different needs within the sports analytics sector.

    Cerebro Sports - Frequently Asked Questions



    Frequently Asked Questions about Cerebro Sports



    What is Cerebro Sports and what does it do?

    Cerebro Sports is a leading basketball analytics company that uses AI-powered technology to transform basketball performance data into actionable insights. The platform maintains a global database of basketball performance analytics, helping players, coaches, and decision-makers at all levels of the sport.

    What kind of data does Cerebro Sports provide?

    Cerebro Sports provides a vast array of performance metrics, including over 1.3 million player profiles, 4,500 events, and more than 10 million data points. This data helps in evaluating player performance, developing in-game strategies, and making informed decisions in scouting and training.

    How does the Cerebro Sports AI chatbot work?

    The new Cerebro Sports AI chatbot, developed in collaboration with Google Cloud, delivers real-time, stats-driven insights to basketball players, fans, and decision-makers. It combines Cerebro’s proprietary player statistics database with Google Cloud’s AI technology to provide intuitive and data-rich experiences.

    What is the C-RAM metric and how is it used?

    The C-RAM (a derivative of the RAM metric) is an all-encompassing metric that evaluates a player’s performance. It scales from 4.5 to 10 , with higher scores indicating above-average or elite performances. This metric helps in comparing players across different eras and leagues objectively.

    How does Cerebro Sports support small college basketball programs?

    Cerebro Sports has partnered with the Small College Basketball Foundation to support non-NCAA Division I men’s basketball programs. The partnership includes reducing the pricing of Cerebro Sports’ services to $100 per year for these schools and donating 100% of the sales from these schools to the foundation.

    What is the mission of Cerebro Sports?

    The mission of Cerebro Sports is to democratize access to performance metrics, making it easier for players, coaches, and decision-makers to access and use data to make smarter, faster decisions on and off the court. They aim to bring fairness to basketball recruiting by providing objective, data-driven analytics.

    How did Cerebro Sports scale its operations?

    Cerebro Sports scaled its operations using no-code tools like Bubble.io. This allowed them to convert their initial Google Sheets-based system into a scalable web app, accelerating their market presence and enabling multiple iterations of their product.

    Who are some of the key partners and investors of Cerebro Sports?

    Cerebro Sports has a significant partnership with Google Cloud for its AI chatbot and has received investment from entrepreneur and NBA governor Mark Cuban. This support has been crucial in expanding their operations and enhancing their technology.

    How can small college coaches and programs benefit from Cerebro Sports?

    Small college coaches and programs can benefit from Cerebro Sports by accessing statistical information at a significantly reduced cost ($100 per year). This helps them make more informed decisions, improve their teams’ performance, and support the Small College Basketball Foundation through the partnership.

    What kind of user base does Cerebro Sports serve?

    Cerebro Sports serves a diverse user base, including high school and college basketball players, coaches, college programs, professional teams, and scouting agencies. The platform is designed to be user-friendly and accessible for all levels of the sport.

    How can players use Cerebro Sports to improve their chances of getting recruited?

    Players can use Cerebro Sports to track their individual development and provide objective, data-driven proof of their performance level. This helps them stand out to college and NBA scouts, increasing their chances of getting recruited and securing scholarships.

    Cerebro Sports - Conclusion and Recommendation



    Final Assessment of Cerebro Sports

    Cerebro Sports is a pioneering SportsTech company that has made significant strides in the basketball analytics and performance metrics sector. Here’s a comprehensive overview of who would benefit most from using their platform and an overall recommendation.

    Key Benefits and Features



    Objective Player Evaluation

    Cerebro Sports provides a proprietary talent evaluation platform that delivers objective assessments of player performance. This is achieved through a vast database of player statistics, covering over 1.3 million player profiles, 4,500 events, and more than 10 million data points.



    Global Reach and Accessibility

    The platform is accessible to coaches, scouts, players, and fans across all levels of competition, from high school to professional leagues, both domestically and internationally. This democratizes access to performance metrics, ensuring meritocracy in the recruiting process.



    Advanced AI Collaboration

    Cerebro Sports has partnered with Google Cloud to launch an AI-powered chatbot, which offers real-time, stats-driven insights. This collaboration enhances the interaction with basketball data, benefiting players, coaches, and fans by providing actionable insights for in-game strategies, training, scouting, and fan engagement.



    Scouting and Recruitment

    The platform is particularly beneficial for scouts and coaches who need to identify and recruit talent. It replaces subjective “eye tests” with data-driven analytics, making the recruitment process more scalable and objective.



    Who Would Benefit Most



    Coaches and Scouts

    These professionals can use Cerebro Sports to make informed decisions about player recruitment and development. The platform provides transparent, accessible, and scalable assessments that help in identifying high-potential players and tracking their performance.



    Players

    Athletes can benefit by accessing detailed performance metrics to assess their own development and improve their game. This empowers players to advocate for themselves and make data-driven decisions about their careers.



    Youth and Grassroots Programs

    Through partnerships like the one with 3STEP, Cerebro Sports extends its benefits to youth sports programs, helping to identify and develop young talent more effectively.



    Overall Recommendation

    Cerebro Sports is highly recommended for anyone involved in basketball, from coaches and scouts to players and fans. The platform’s ability to provide objective, data-driven insights makes it an invaluable tool for making informed decisions and improving performance. Its collaboration with Google Cloud further enhances its capabilities, making it a leader in the SportsTech industry.

    For those looking to leverage advanced analytics in basketball, Cerebro Sports offers a comprehensive and accessible solution that can significantly impact player development, recruitment, and overall team performance. Its commitment to democratizing access to performance metrics ensures that it is a valuable resource for all stakeholders in the sport.

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