Zoomph - Detailed Review
Sports Tools
Zoomph - Product Overview
Overview
Zoomph is a leading digital measurement platform specializing in social audience intelligence, sponsorship measurement, and evaluation, particularly within the sports and entertainment industries.Primary Function
Zoomph’s primary function is to provide comprehensive and accurate data insights to help brands, agencies, and rights holders make informed decisions. The platform focuses on analyzing sports viewership, partnerships, and audience demographics to optimize content and sponsorship strategies.Target Audience
The target audience for Zoomph includes brands, agencies, and rights holders across sports and entertainment. This encompasses teams, leagues, and brands involved in sports and esports, such as the Golden State Warriors, New York Giants, NASCAR, and Angel City FC.Key Features
Broadcast Measurement
Zoomph’s enhanced broadcast tool, Zoomph Broadcast, offers a streamlined dashboard for analyzing sports viewership and partnerships. Key metrics include:- Average Viewership
- Unique Reach
- Peak Viewership
- Average Length of Tune
Viewership Mapping
The platform provides minute-to-minute, day-to-day, or month-to-month viewership trends and breaks down market reach with detailed heat maps and top market lists. Users can also access game-by-game breakdowns for specific events.Partner Reporting
Zoomph’s partner reporting tab uses Logo AI detection technology to track partnership performance. Metrics include:- Media Value
- Brand Value
- Impressions
- Duration
Audience Demographics
The platform includes an Audience Demographics dashboard that analyzes social media profiles to provide insights into demographics, psychographics, interests, team and brand affinities, and more. This is based on a database of over 350 million social profiles.Social Media Insights
Zoomph offers comprehensive social media analytics, enabling businesses to see different layers of their audiences and gain insights into their decisions and interests. This helps in identifying new market opportunities and enhancing fan experiences.Conclusion
By providing these advanced analytics and insights, Zoomph empowers its clients to make data-driven decisions, optimize their content and partnerships, and stay competitive in the sports industry. Zoomph - User Interface and Experience
User Interface
The interface is described as simple yet powerful, making it easy for users, even beginners, to find the insights they need. The platform’s design ensures that the user interface is easy to understand, allowing users to quickly access and interpret data without significant learning curves.
Ease of Use
Users have highlighted that the platform is very user-friendly, with a clear and intuitive layout. This makes it easier for teams, such as Partnership Sales & Activation, to prepare for discussions around the value of their clients’ services and to target audiences more precisely.
User Experience
The overall user experience is highly positive, with many users appreciating the support provided by the Zoomph team. The customer service is often described as exceptional, with team members going above and beyond to assist users. For instance, users have mentioned that the support team helps in understanding the full functionality of the platform and provides strategic tips and tricks to achieve desired outcomes.
Key Features and Functionality
Zoomph offers a range of features that enhance the user experience, including customizable visuals, real-time analytics, and social listening capabilities. Users can segment audiences in real time, monitor and filter conversations across social media, and launch data-driven campaigns. The platform also provides tools for competitor analysis, influencer tracking, and content discovery, all of which contribute to a comprehensive and engaging user experience.
Feedback and Improvements
While the platform is well-regarded, some users have noted a few areas for improvement. For example, some users find the analytics section a bit clunky and difficult to interpret, and there can be challenges in exporting reports and sharing data with team members who do not have access. However, these are minor issues compared to the overall positive feedback on the platform’s usability and support.
Conclusion
In summary, Zoomph’s user interface is user-friendly, easy to navigate, and supported by excellent customer service, making it a valuable tool for sports teams, agencies, and brands looking to analyze and engage with their audiences effectively.
Zoomph - Key Features and Functionality
Overview
Zoomph, a leading sports media measurement platform, offers a suite of features that are particularly beneficial for sports teams, brands, and agencies. Here are the main features and how they work, with a focus on their AI-driven capabilities:Broadcast Analytics
Zoomph’s enhanced broadcast tool, Zoomph Broadcast, provides comprehensive metrics for analyzing sports viewership. This includes:Key Metrics
- Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune: These metrics are delivered within 48 hours, offering a concise overview of audience data sourced from 40 million devices in 32 million households through partners like LG Ad Solutions, Xperi TiVo, and Guideline.
- Viewership Mapping: The tool maps out minute-to-minute, day-to-day, or month-to-month viewership trends, allowing users to track audience engagement over different time frames.
Market Reach Breakdown
The dashboard includes a detailed heat map and a top market list, which helps in understanding the geographical distribution of the audience. This feature is crucial for identifying key markets and optimizing broadcast strategies.Partner Reporting
Zoomph uses logo AI technology to track partnership performance. This includes metrics such as:Performance Metrics
- Media Value, Brand Value, Impressions, and Duration: These metrics help in assessing the effectiveness of partnerships during specific events or an entire season.
Social Media Analytics
Zoomph provides extensive social media analytics, including:Analytics Features
- Content Performance Tracking: This feature helps in monitoring how different content types perform across social media platforms.
- Audience Insights: Users can gain demographic insights, sentiment analysis, and social listening capabilities to better understand their audience.
- Influencer Identification: Identifies influential figures who can help amplify brand messages.
- Engagement Metrics: Tracks engagement levels through likes, shares, comments, and other interactions.
- Hashtag Tracking: Monitors the performance of specific hashtags to gauge campaign success.
Real-Time Monitoring and Custom Alerts
Zoomph offers real-time monitoring of social media and broadcast data, allowing for immediate responses to changes in audience behavior. Custom alerts can be set up to notify users of significant events or trends.Competitive Analysis
The platform allows for side-by-side comparison of social data against competitors, enabling users to benchmark their performance and adjust strategies accordingly.AI Integration
AI plays a critical role in several aspects of Zoomph:AI Applications
- Logo AI Detection: Automatically identifies and tracks brand logos during broadcasts to measure partnership exposure and value.
- Data Processing: AI helps in quickly processing large amounts of data from various sources, ensuring fast and accurate insights within 48 hours.
Customizable Dashboards and Collaboration Tools
Users can create customized dashboards to focus on the metrics that matter most to their strategies. The platform also includes collaboration tools, facilitating teamwork and data sharing among different stakeholders. These features collectively enable sports organizations and brands to make data-driven decisions, optimize their media strategies, and enhance their partnership value with high accuracy and speed. Zoomph - Performance and Accuracy
Zoomph Broadcast Tool Evaluation
Zoomph, a leading sports media measurement platform, has made significant strides in enhancing its AI-driven tools, particularly with the release of its updated Zoomph Broadcast tool. Here’s a detailed evaluation of its performance and accuracy:
Performance
Zoomph’s enhanced broadcast tool is praised for its speed and accuracy in delivering critical broadcast metrics. Here are some key performance highlights:
- Fast Data Turnaround: Zoomph provides audience data within 48 hours, which is a significant improvement in the industry.
- Comprehensive Metrics: The platform offers a range of metrics including Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune. These metrics are sourced from 40 million devices in 32 million households, leveraging trusted partners like LG Ad Solutions, Xperi TiVo, and Guideline.
- Real-Time Analytics: Zoomph delivers real-time insights, allowing users to monitor campaign performance, track sponsor effectiveness, and detect branded assets during live broadcasts. This real-time data is crucial for making immediate adjustments to content strategies and sponsorship placements.
Accuracy
The accuracy of Zoomph’s data is a cornerstone of its service:
- Advanced Visualization: The updated dashboard provides clear and concise visualizations of data, making it easier for users to access and interpret critical metrics. This includes minute-to-minute, day-to-day, or month-to-month viewership trends and market reach breakdowns with detailed heat maps.
- Logo AI Detection: Zoomph’s state-of-the-art Logo AI detection technology accurately tracks partnership performance by identifying and measuring sponsor logos, videos, and on-screen graphics in real-time. This ensures that sponsors are accurately accounted for, even when their logo is not directly visible but mentioned verbally.
- Market Reach and Engagement: The platform provides detailed demographic insights into audience engagement, helping users assess whether their broadcast is reaching the target audience and optimize future sponsorship targeting strategies.
Limitations and Areas for Improvement
While Zoomph has made significant advancements, there are a few areas where further improvement could be beneficial:
- Data Source Dependence: The accuracy and comprehensiveness of Zoomph’s data depend on the quality and coverage of its data sources. Ensuring that these sources continue to expand and improve is crucial for maintaining high standards of accuracy.
- Customization and User Experience: While the platform offers customizable dashboards, there could be further enhancements to make the user interface even more intuitive and adaptable to different user needs. This would help in reducing the learning curve for new users and improving overall user satisfaction.
- Integration with Other Platforms: While Zoomph integrates broadcast data with social media insights, further integration with other media platforms (e.g., streaming services, online advertising platforms) could provide a more holistic view of audience engagement and sponsor performance.
Conclusion
Zoomph’s enhanced broadcast tool has set a high standard in the sports media measurement industry with its fast data turnaround, comprehensive metrics, and accurate real-time analytics. The platform’s ability to track sponsor performance, detect branded assets, and provide detailed audience engagement metrics makes it a valuable tool for brands, agencies, and rights holders. However, continuous improvement in data source quality, user interface customization, and integration with other media platforms will be essential to maintaining its competitive edge.
Zoomph - Pricing and Plans
Pricing Structure of Zoomph
The pricing structure of Zoomph, a cloud-based audience analytics solution, is relatively straightforward but does not offer multiple tiered plans in the traditional sense. Here are the key points regarding its pricing:
Pricing Model
- Zoomph operates on a subscription-based model, with a starting price of $2000.00 per month.
Free Trial
- Zoomph does offer a free trial, allowing potential users to test the platform before committing to a subscription.
No Free Version
- There is no free version of Zoomph available; the free trial is the only way to use the platform without a paid subscription.
Customized Pricing
- While the base price is $2000 per month, users may need to contact Zoomph for customized pricing, as the platform can be adapted to various needs and data requirements.
Features
- The platform includes a range of features such as real-time monitoring and filtering of social media conversations, data-driven campaign launch, customer segmentation, and multi-channel data collection. However, the specific features are not tiered based on different pricing plans; instead, the higher-priced plans may offer more customization options.
Additional Costs
- Users may incur additional costs if their monthly visual impressions exceed the allowed limit. Zoomph will bill for these extra impressions, and failure to pay can result in the disabling of visuals until the issue is resolved.
Refunds and Upgrades
- Zoomph does not issue refunds for valid payments made to active accounts. Users have the option to upgrade their account or switch from monthly to yearly payments, with the bill reflecting the changes in the next statement.
In summary, Zoomph’s pricing is primarily a flat rate with customization options available, and there are no multiple tiers with varying feature sets. The platform is geared more towards large enterprises, mid-size businesses, and organizations that require comprehensive social media analytics and campaign management.
Zoomph - Integration and Compatibility
Integration with Other Tools
Zoomph has established several key partnerships that expand its capabilities:ScorePlay
Zoomph has partnered with ScorePlay, a digital asset management solution for sports organizations. This collaboration combines ScorePlay’s automated media workflows with Zoomph’s social media analytics, enabling sports teams to streamline their content management and measure their brand engagement more effectively. For instance, New York City FC uses this integration to analyze their social media performance and track the value of their partner logos.SBJ Atlas
Zoomph extends its API partnership with Sports Business Journal’s SBJ Atlas, a sponsorship and market research platform. This integration provides users with seamless access to social media rankings, fan demographics, and brand affinity insights across various leagues. This data helps users assess the market, evaluate potential partnerships, and make informed sponsorship decisions.Compatibility Across Platforms and Devices
While specific details on device compatibility are not extensively outlined in the provided sources, here are some general insights:Web and Mobile
Zoomph offers a comprehensive platform that can be accessed via web and mobile devices. It includes features to monitor, publish, and measure campaign results, as well as curation and visualization capabilities. This ensures that users can manage their content and analytics from various devices.API Integration
Zoomph’s API is used by other platforms like SBJ Atlas, indicating that it can be integrated into different systems to provide social media and audience data. This suggests a level of technical compatibility that allows for seamless data exchange and integration with other tools and platforms.Custom Displays
Zoomph also supports customized display marketing through its “Zoomph Cast” feature, which integrates with ChromeCast to provide real-time, customized displays from mobile devices. This feature highlights its ability to work across different display technologies. In summary, Zoomph integrates well with other tools in the sports and social media analytics space, and it is compatible with various platforms and devices, making it a versatile solution for managing and analyzing social media content and engagement. Zoomph - Customer Support and Resources
Customer Support
For any questions, concerns, or complaints, customers can contact Zoomph’s support team directly. Here are the primary contact methods:
- Email: Customers can email the support team at support@zoomph.com for assistance with any issues or inquiries.
- Phone: Zoomph also provides a phone number, 1-855-693-8100, for those who prefer to speak directly with a support representative.
Additional Resources
Zoomph offers several resources to help customers get the most out of their tools:
Documentation and Guides
While the specific documentation and guides are not detailed in the sources, it is common for companies like Zoomph to provide user manuals, FAQs, and how-to guides. These resources can be accessed through their website or by contacting the support team.
Blog and Updates
Zoomph maintains a blog where they publish updates about new features, product enhancements, and industry insights. For example, the blog includes detailed information about the enhanced broadcast tool, which provides valuable insights into how to use the new features effectively.
Contacting Key Personnel
For more specific or technical inquiries, customers can reach out to key personnel such as Andrew Descovich, Director of Media Strategy, or Nick Cronin, Chief Product Officer, via their email addresses provided on the website.
Privacy and Data Protection
Zoomph also provides a clear and simplified Privacy Statement that explains how they process customer information and outlines the steps customers can take to exercise their privacy rights. This is accessible through their website and can be a valuable resource for understanding data handling practices.
By utilizing these support options and resources, customers can ensure they are making the most of Zoomph’s AI-driven sports tools and addressing any issues promptly and effectively.
Zoomph - Pros and Cons
Pros of Zoomph in the Sports Tools AI-driven Product Category
Comprehensive Analytics and Insights
Zoomph offers a wide range of analytics tools that provide in-depth insights into sports viewership and partnerships. The platform includes metrics such as Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune, all of which are delivered within a 48-hour turnaround.
Advanced Visualization and Reporting
The updated Zoomph Broadcast tool features an enhanced dashboard that makes data access easier. It includes minute-to-minute, day-to-day, or month-to-month viewership mapping and a heat map for market reach breakdown. This visualization helps users quickly identify key trends and insights.
Logo AI Technology
Zoomph’s logo AI detection is a significant feature, allowing customers to track partnership performance for specific events or entire seasons. This includes metrics like Media Value, Brand Value, Impressions, and Duration, which are crucial for evaluating sponsorship effectiveness.
Real-Time Data
The platform provides real-time insights, enabling teams, leagues, and brands to make informed decisions quickly. This real-time data is sourced from 40 million devices in 32 million households through trusted partners like LG Ad Solutions, Xperi TiVo, and Guideline.
Customized Insights
Zoomph delivers customized insights based on campaigns, brands, and customers. It offers social data API integration, custom research, and sponsorship tracking, which are highly valuable for brands and sports teams.
User-Friendly Interface
Users have praised Zoomph for its ease of use. The platform is straightforward, making it easy for teams to track their campaigns and encourage participation, as seen in successful implementations during university giving days.
Support and Integration
Zoomph offers comprehensive support options, including email, phone support, chat, FAQs, and a knowledge base. While specific integrations are not detailed, the platform is known for its ability to work with various data sets and social media channels.
Cons of Zoomph in the Sports Tools AI-driven Product Category
Cost
Zoomph is a subscription-based service with a starting price of $2,000 per month, which can be a significant expense for smaller organizations or those with limited budgets.
Limited Free Trial Information
While a free trial is available, there is limited detailed information on what the trial includes or how long it lasts, which might make it difficult for potential users to fully evaluate the service before committing.
Post-Campaign Report Limitations
Some users have noted that the reports provided after campaigns were not as robust as they had hoped, requiring additional data analysis to be done manually.
Limited Language Support
Currently, Zoomph only supports English, which might limit its usability for organizations operating in multilingual environments.
Overall, Zoomph offers a powerful set of tools for analyzing sports viewership and partnerships, but it comes with a significant cost and some limitations in reporting and language support.
Zoomph - Comparison with Competitors
When Comparing Zoomph to Competitors
When comparing Zoomph to its competitors in the sports tools and AI-driven product category, several key features and distinctions emerge.
Unique Features of Zoomph
Zoomph stands out with its enhanced broadcast tool, Zoomph Broadcast, which offers several unique features:
- Fast Data Turnaround: Zoomph provides audience data within 48 hours, which is significantly faster than many competitors.
- Comprehensive Metrics: The platform includes metrics such as Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune, sourced from 40 million devices in 32 million households.
- Advanced Visualization: The dashboard offers a streamlined and intuitive interface for easy access to critical metrics, including minute-to-minute, day-to-day, or month-to-month viewership trends and market reach breakdowns with heat maps.
- Logo AI Detection: Zoomph’s partner reporting tab uses state-of-the-art Logo AI technology to track partnership performance, providing metrics like Media Value, Brand Value, Impressions, and Duration.
Competitors and Alternatives
Trajektory
Trajektory focuses on analytics and revenue in the sports and entertainment domain. It offers a data platform that organizes data, providing valuation and reporting across all assets. Unlike Zoomph, Trajektory is more focused on revenue and retention strategies for teams, leagues, and events.
KloutMachine
KloutMachine is involved in athlete marketing and brand engagement. It assigns a value to an athlete’s name and provides a platform for brand engagement, which is different from Zoomph’s broad focus on broadcast and partnership metrics.
PumpJack Dataworks
PumpJack Dataworks is a customer data platform that organizes, values, and trades fan data. It provides tools for fan acquisition, growth, and revenue opportunities but does not offer the same level of broadcast and partnership analytics as Zoomph.
Hookit
Hookit is a sports sponsorship analytics and valuation platform that measures value across multiple social and digital platforms by analyzing overall engagement. While it provides sponsorship valuation, it lacks the comprehensive broadcast metrics offered by Zoomph.
Kraft Analytics Group (KAGR)
KAGR focuses on data management, advanced analytics, and strategic consulting within the sports and entertainment industry. It helps organizations improve financial outcomes through analytics but does not have the specific broadcast and partnership tracking features of Zoomph.
Key Differences
- Data Sources and Speed: Zoomph’s ability to provide data from a large number of devices within a short timeframe (48 hours) is a significant advantage over competitors.
- Broadcast Metrics: Zoomph’s detailed broadcast metrics, including viewership trends and market reach, are more comprehensive than what many competitors offer.
- Logo AI Technology: The use of Logo AI for partnership tracking is a unique feature that sets Zoomph apart in the market.
In summary, while competitors like Trajektory, KloutMachine, and Hookit offer valuable analytics and data services, Zoomph’s enhanced broadcast tool and Logo AI technology make it a standout in the sports tools and AI-driven product category, particularly for those needing detailed broadcast and partnership metrics.
Zoomph - Frequently Asked Questions
Frequently Asked Questions about Zoomph
What type of pricing plans does Zoomph offer?
Zoomph offers a subscription-based pricing model, with plans starting at $2000.00 per month. They also provide a free trial for potential customers to test their services.Who are the typical users of Zoomph?
Zoomph’s typical customers include large enterprises, mid-size businesses, non-profit organizations, and small businesses. These users are often from the sports, entertainment, and esports industries.What languages does Zoomph support?
Currently, Zoomph supports the English language.Does Zoomph offer an API?
Yes, Zoomph has an API available for use, which can be integrated into various systems to access their data and analytics.What level of support does Zoomph offer?
Zoomph provides multiple support options, including FAQs/Forum, Knowledge Base, Email/Help Desk, Chat, and Phone Support. This ensures that customers can get assistance through the method that is most convenient for them.What are the key features of Zoomph’s Broadcast Tool?
Zoomph’s Broadcast Tool offers several key features, including enhanced visualization, fast data delivery within 48 hours, comprehensive metrics such as Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune. It also includes viewership mapping, market reach breakdown with heat maps, and partner reporting using logo AI technology to track partnership performance.How does Zoomph measure social value?
Zoomph measures social value by calculating the full equivalent media value of a social post or group of posts based on applicable impressions, video views, and other engagement metrics. This helps in assessing the impact and value of social media content.What integrations does Zoomph support?
Zoomph supports integrations with platforms such as WordPress, HubSpot CRM, and Presults. These integrations help in streamlining data and analytics across different systems.What kind of data does Zoomph’s Broadcast Tool provide?
The Broadcast Tool provides a range of data, including minute-to-minute, day-to-day, or month-to-month viewership trends, market reach breakdowns with detailed heat maps, and game-by-game breakdowns for specific events. It also tracks partnership performance metrics like Media Value, Brand Value, Impressions, and Duration.How does Zoomph’s logo AI technology work?
Zoomph’s logo AI technology is used in the partner reporting tab to detect and track logos during broadcasts. This helps in measuring the exposure and value of brand partnerships during specific events or an entire season.What kind of customers and partners does Zoomph work with?
Zoomph works with various organizations and brands across sports and esports, including the Golden State Warriors, New York Giants, NASCAR, Angel City FC, and DUDE Wipes. They also partner with trusted data providers like LG Ad Solutions, Xperi TiVo, and Guideline. Zoomph - Conclusion and Recommendation
Final Assessment of Zoomph in the Sports Tools AI-Driven Product Category
Zoomph stands out as a comprehensive and innovative platform in the sports tools AI-driven product category, particularly for analyzing sports viewership and partnerships. Here’s a detailed look at who would benefit most from using it and an overall recommendation.Key Benefits and Features
Advanced Broadcast Metrics
Zoomph’s enhanced broadcast tool provides quick and accurate access to critical broadcast metrics such as Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune. This data is sourced from 40 million devices in 32 million households, ensuring a broad and reliable dataset.
Real-Time Insights
The platform offers real-time insights, with audience data available within 48 hours. This speed is crucial for making timely and informed decisions in the sports media industry.
Visualization and Mapping
The dashboard includes enhanced visualization tools, allowing users to map out minute-to-minute, day-to-day, or month-to-month viewership trends and market reach with detailed heat maps.
Partner Reporting
Zoomph’s Logo AI detection technology enables users to track partnership performance with metrics like Media Value, Brand Value, Impressions, and Duration. This feature is invaluable for evaluating and optimizing partnerships.
Who Would Benefit Most
Sports Teams and Leagues
Organizations like the Golden State Warriors, New York Giants, and NASCAR can benefit significantly from Zoomph’s tools. These teams can gain deep insights into their audience, optimize their content, and make data-driven decisions to enhance fan engagement and sponsorship strategies.
Rights Holders
Rights holders can use Zoomph to analyze viewership patterns, track partnership performance, and identify new market opportunities, which can lead to better sponsorship deals and more effective marketing campaigns.
Brands and Agencies
Brands and agencies involved in sports and esports can leverage Zoomph’s data to understand fan affinities, identify potential partners, and create more targeted marketing content. This helps in building stronger connections with their audience and driving business growth.
Overall Recommendation
Zoomph is highly recommended for any entity involved in the sports and esports industry that needs accurate, timely, and comprehensive data to inform their strategies. The platform’s ability to provide real-time insights, detailed viewership metrics, and advanced partnership tracking makes it an indispensable tool for making data-driven decisions.
For those looking to enhance their sports media strategies, optimize partnerships, and better understand their audience, Zoomph offers a comprehensive suite of tools that can significantly improve their operations and outcomes. Its integration with trusted partners and use of advanced AI technologies like Logo AI detection further solidify its position as a leading solution in the sports analytics market.