Brand24 - Detailed Review
Summarizer Tools
Brand24 - Product Overview
Introduction to Brand24
Brand24 is a comprehensive AI-powered social listening and media monitoring tool that helps businesses track and analyze online mentions of their brand, competitors, and relevant topics across various platforms.Primary Function
The primary function of Brand24 is to provide real-time monitoring of online mentions from social media, news, blogs, videos, forums, podcasts, reviews, and more. This allows businesses to stay informed about what is being said about their brand, competitors, and industry-related topics, enabling them to manage their online reputation effectively.Target Audience
Brand24 is designed for businesses of all sizes, including individuals, small businesses, medium-sized enterprises, and large corporations. It is particularly useful for marketing teams, PR professionals, and anyone responsible for managing a brand’s online presence and reputation.Key Features
Real-Time Media Monitoring
Brand24 tracks mentions across 25 million online sources in real-time, providing immediate updates on discussions related to your brand.Sentiment Analysis
The tool segments mentions into positive, negative, or neutral sentiments, helping you gauge public opinion and respond accordingly.Mention Analytics
It offers detailed analytics, including mention volume, reach, and engagement metrics. This helps in evaluating the effectiveness of marketing campaigns and identifying trends.Hashtag and Influencer Tracking
Brand24 allows you to track hashtags and influencers, measuring their reach and engagement. This is useful for understanding what your target audience is discussing and engaging with.Alerts and Notifications
The tool provides instant notifications for important mentions, enabling quick responses to both positive and negative feedback.Competitor Tracking
You can monitor the online presence of your competitors, gaining insights into their strategies and customer feedback.AI-Driven Insights
Brand24 features an AI Brand Assistant that delivers ready-to-use insights, including charts, metrics, trend analysis, and strategic recommendations.Data Exporting and Reporting
The tool allows you to export data and generate personalized reports to demonstrate the value of your efforts to stakeholders.Anomaly Detection
It identifies unusual spikes or drops in the number of mentions, helping you address potential issues or capitalize on emerging trends. By leveraging these features, Brand24 helps businesses make informed decisions, optimize their marketing strategies, and protect their online reputation. Brand24 - User Interface and Experience
User Interface Overview
The user interface of Brand24 is notable for its ease of use and intuitive design, making it accessible to a wide range of users, including marketing and PR professionals, entrepreneurs, and others who may not have advanced technical skills.Ease of Use
Brand24 is designed with simplicity in mind. The platform is easy to set up, and users can quickly start monitoring their brand mentions, competitors, and industry keywords without needing extensive technical knowledge. If you can read graphs, check boxes, and type in keywords, you can derive immediate value from the tool.Interface
The interface of Brand24 is remarkably clean and easy to navigate. It includes plenty of hints, instructions, and feature explanations embedded within the platform, which guide users if they are unsure about any feature or metric. This user-friendly approach ensures that users can quickly find what they are looking for and access the data they need efficiently.Reporting and Dashboards
Brand24 offers customizable reports and dashboards that provide quick visualizations of relevant media coverage and analytics. Users can export reports in various formats (such as .xls, .csv, or .pdf) and build custom reports that can be shared with clients and stakeholders. These features make it easy to analyze and present data effectively.AI-Driven Insights
The platform leverages AI solutions to provide actionable insights, such as sentiment analysis, topic analysis, and intent analysis. These AI-driven features automate data analysis, allowing users to focus on other tasks while the system processes vast amounts of data in the background. This automation enhances productivity and provides users with practical solutions for improving business development.Customer Support
Brand24 is well-regarded for its excellent customer support. The platform offers webinars, account setup assistance, chat support, email support, product training, and a comprehensive help center. Users have praised the responsiveness and helpfulness of the support team, which contributes to a positive overall user experience.Overall User Experience
The overall user experience with Brand24 is highly positive. Users appreciate the intuitive platform, excellent customer support, and insightful reporting features. The tool is particularly valued for its ability to track online conversations, manage online reputation, and analyze customer sentiment in real-time. This makes it a valuable asset for businesses looking to improve their online presence and engagement.Conclusion
In summary, Brand24’s user interface is user-friendly, easy to navigate, and supported by strong customer service, making it an effective and engaging tool for social media monitoring and analytics. Brand24 - Key Features and Functionality
Brand24 Overview
Brand24, a comprehensive social media and brand monitoring tool, integrates advanced AI solutions to provide users with insightful and actionable data. Here are the key features and how they work:
AI-Powered Online Mention Monitoring
Brand24 monitors mentions of your brand across various platforms, including social media, news, blogs, videos, forums, podcasts, and reviews. This feature uses AI to track and analyze these mentions in real-time, allowing you to stay ahead of the narrative and respond promptly to critical mentions.
Advanced Sentiment Analysis
The AI-powered sentiment analysis feature determines whether mentions of your brand are positive, negative, or neutral. It recognizes emotionally charged words in several languages and tags them accordingly. This helps you judge brand or product performance and refine your marketing goals.
Emotion Analysis
This feature goes beyond sentiment analysis by detecting specific emotions such as admiration, anger, disgust, fear, joy, or sadness. It provides a detailed snapshot of customer emotions over a specified time frame, enabling you to track changes and respond appropriately.
Intent Analysis
AI Intent Analysis helps you understand the intent behind customer mentions. It categorizes mentions into promotional, informational, entertaining, questions, opinions, or other types, allowing you to sort and analyze them by count, reach, or engagement.
Topic Analysis
Brand24’s AI Topic Analysis identifies key trends in conversations about your brand. It analyzes all mentions to find common themes and presents them by reach, mentions, sentiment, and share of voice. This helps you stay informed about the most important conversations in your industry.
AI Reporting and Insights
The AI reporting feature generates detailed reports that track mentions for your keywords and overall trends. It provides insights into why changes have occurred and offers recommendations based on these insights. These reports are easy to understand at a glance and can give you a competitive advantage.
Custom Feeds and Alerts
Users can create custom feeds and receive real-time alerts for relevant media mentions. This feature is crucial for staying updated on important metrics and responding promptly to changes in brand perception.
Social Measurement and Monitoring
Brand24’s social measurement feature allows you to track campaigns, brands, and products using quantitative metrics such as conversation volume and share of voice. The brand monitoring feature tracks social media channels for brand mentions, reporting on the quality and quantity of conversations about your brand or product.
Influencer Identification
The tool identifies who is talking about your brand and their influence over social communities. This helps in measuring the impact of influencer collaborations and engaging with key opinion leaders.
Keyword Tracking
Brand24 allows you to monitor multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature is essential for staying on top of industry trends and brand-related conversations.
Trend Analysis
The trend analysis feature identifies and analyzes trends in topics, hashtags, or audiences, helping you anticipate changes in consumer attitudes. It also detects unusual spikes in the number or reach of mentions, enabling you to address potential issues or capitalize on emerging trends.
Data Management and Analysis
The tool offers advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. It also provides features for exporting data and graphs into various formats, making it easier to share insights with clients and stakeholders.
Generative AI
Brand24 uses generative AI to create insights and turn data into text. This AI generates reports, summaries, and other content based on the analyzed data, saving time and effort that would be spent on manual analysis.
Conclusion
These features collectively enable businesses to automate data analysis, gain actionable insights, and focus on strategic decision-making rather than routine data-gathering tasks.
Brand24 - Performance and Accuracy
Performance of Brand24
Real-Time Monitoring and Alerts
Brand24 performs well in providing real-time updates and alerts, allowing users to stay informed and respond promptly to online mentions across social media, blogs, forums, and other online sources.Keyword Tracking and Share of Voice
The tool is highly praised for its accurate keyword tracking and Share of Voice analysis. It helps users gather and analyze mentions relevant to their specified keywords, and its ability to exclude specific keywords ensures focused and relevant results.User-Friendly Interface
Brand24 is noted for its user-friendly interface, making it easy for users to set up and use the platform. Even novices can quickly log in and set up searches with minimal practice.Data Analysis and Reporting
The platform transforms complex metrics into intuitive charts, breaking down sentiment, reach, and mentions. This feature helps users understand public perception of their brand at a glance. It also offers robust exporting and reporting capabilities, enabling the creation of comprehensive overviews of online presence and campaign performance.Accuracy
Sentiment Analysis
While Brand24’s sentiment analysis is a valuable feature, it sometimes misinterprets emotions or context, leading to inaccuracies. Users have suggested that the algorithms need to be reviewed for higher accuracy.Mention Coverage
There is a possibility that Brand24 might miss mentions from some platforms or lack certain integrations, affecting its coverage comprehensiveness. For example, it may not have full access to Twitter data due to the high cost of the Twitter firehose.Performance Issues
Occasional performance issues include sluggish updates when deleting mentions and some instances of slow software performance. These issues can delay the accurate count of mentions and affect the overall user experience.Limitations and Areas for Improvement
Cost
One significant limitation is the cost, which can be prohibitive for smaller organizations. The pricing plans range from $149 to $499 per month, depending on the features and the number of mentions tracked.Excluded Keywords Interface
Users have suggested improvements to the “Excluded Keywords” interface, such as lifting current limitations and enhancing the field to make viewing and managing excluded keywords easier.Instagram Muting
There is a need for more granular control over muting authors on Instagram, rather than muting the entire site.Historical Data Storage
Brand24 stores collected mentions for only about a year, which can be a limitation for users who need to save historical data for longer periods.Interface Usability
Some users have suggested improvements to the interface, such as creating depth or using different colors for selected mentions, and ensuring that selected posts do not get lost when performing other actions. In summary, Brand24 is a powerful tool for social listening and brand monitoring, offering real-time insights, accurate keyword tracking, and user-friendly interfaces. However, it has some limitations, particularly in sentiment analysis accuracy, data coverage, and cost, which need to be considered when evaluating its suitability for your needs. Brand24 - Pricing and Plans
Brand24 Pricing Plans
Brand24 offers a clear and structured pricing plan to cater to various needs and budgets. Here’s a breakdown of their different tiers and the features included in each:
Individual Plan
Cost: $119 per month (or $49 if billed annually).
Features:
- 1 user
- 2,000 mentions/month
- 3 keywords
- Account setup
- Boolean search
- Chat support
- Custom email notifications
- Daily and weekly reports
- Dedicated account managers
- Email support
- Engagement tracking (likes, shares, comments)
- Sentiment analysis
- Push notifications (mobile app)
- Storm alerts
- Updates every 12 hours
- Webinars
- Web dashboard and mobile app
- Facebook, Instagram, Twitter, news, blogs, and Reddit tracking.
Team Plan
Cost: $159 per month (or $99 if billed annually).
Features:
- All features from the Individual plan
- 5,000 mentions/month
- 7 keywords
- Unlimited users
- Updates every hour
- Most-sharable links
- Reach tracking
- Trending hashtags
- Forums, LinkedIn, Medium, Quora, YouTube, and TikTok tracking.
Pro Plan
Cost: $239 per month (or $149 if billed annually).
Features:
- All features from the Team plan
- 25,000 mentions/month
- 12 keywords
- Real-time updates
- Excel and PDF reports
- Integrations (including Slack)
- White-labeled reports
- Reviews and newsletters tracking
- Twitch tracking
- AI reports
- Filtering by engagement, sentiment, reach, and language
- Finding influencers
- Presence Score
- AVE (Advertising value equivalency)
- Discussion leaders.
Enterprise Plan
Cost: $399 per month (or $249 if billed annually).
Features:
- All features from the Pro plan
- 100,000 mentions/month
- 25 keywords
- Additional advanced analytics and monitoring capabilities, including podcast monitoring.
Free Trial
Brand24 offers a 14-day free trial with no credit card required. This allows you to test the tool and see if it matches your needs before committing to a plan.
Brand24 - Integration and Compatibility
Brand24 Overview
Brand24, an AI-driven platform for monitoring media coverage and social conversations, offers several integration options and is compatible with a variety of platforms and devices, making it a versatile tool for businesses.
Integrations
Brand24 integrates with various tools and services to enhance its functionality and streamline business operations. Here are some key integrations:
- LeadRebel: When integrated with LeadRebel, a B2B lead generation software, Brand24 can help identify leads in real-time. This integration allows businesses to capture contact details from social media mentions and input them directly into CRM systems, ensuring no potential client is missed.
- CRM Systems: Brand24 can easily interface with popular CRM systems, enabling the seamless transfer of essential data gathered from social media and other online sources.
- Social Media and Communication Platforms: Brand24 integrates with platforms like Instagram, LinkedIn, YouTube, TikTok, and Telegram, allowing businesses to monitor and track online discussions across multiple social media channels.
- Slack: Integration with Slack enables teams to receive alerts and updates directly within their communication platform.
Compatibility Across Platforms and Devices
Brand24 is compatible with a range of devices and platforms:
- Mobile Devices: The Brand24 mobile app is available for both Android and iOS devices. It requires Android 5.0 or later and iOS 12.0 or later to operate.
- Web Browsers: Brand24 can be accessed via mobile browsers, ensuring flexibility and accessibility on various devices.
- Multiple Platforms: The software supports integration with email, phone, and live support systems, making it versatile for different business needs.
Deployment Options
For integrating Brand24 with other tools, businesses have several deployment options:
- Native Integration: Some integrations can be implemented natively.
- API and Zapier: Integrations can also be set up through the LeadRebel API or via Zapier, providing flexibility in deployment.
Conclusion
Overall, Brand24’s compatibility and integration capabilities make it a valuable tool for businesses looking to monitor their online presence, analyze customer sentiments, and streamline their marketing and sales strategies.
Brand24 - Customer Support and Resources
Customer Support
Brand24 provides multiple channels for customer support:Direct Contact
Users can reach out to the customer support team directly through the website or via email for assistance with any issues or queries.CEO and CRO Involvement
In some cases, even the CEO or CRO may be involved in handling customer troubles, ensuring a high level of commitment to customer satisfaction.Resources
Social Listening and Brand Monitoring Guides
Brand24 offers comprehensive guides on how to use their tools effectively. These guides cover topics such as setting up projects, tracking brand mentions, and analyzing sentiment to protect brand reputation and raise brand awareness.Blog and Articles
The Brand24 blog is a valuable resource, providing articles on various aspects of customer service, brand monitoring, and social listening. These articles include tips on how to handle negative comments, the importance of timely responses, and how to adjust your strategy based on customer feedback.User Interface and Dashboard
The tool features a user-friendly dashboard that makes it easy to monitor brand mentions, track sentiment analysis, and view engagement levels. This intuitive interface helps users quickly assess the current state of their project and make data-driven decisions.Automated Reporting
Brand24 allows users to automate reporting, making it easy to share valuable social listening insights across the team. This feature helps in keeping all stakeholders informed about the brand’s online presence and performance.Free Trial
For those who want to test the tool before committing, Brand24 offers a free trial. This allows potential users to experience the full range of features and see how the tool can benefit their business. By leveraging these support options and resources, users of Brand24 can effectively monitor their brand, engage with customers, and improve their overall customer service strategy. Brand24 - Pros and Cons
Advantages of Brand24
Comprehensive Monitoring
Brand24 is highly effective for monitoring mentions across a wide range of platforms, including social media, review sites (like TripAdvisor and Yelp), online marketplaces (App Store, Google Play), forums, blogs, news sites, newsletters, and even podcasts.
Deep Insights and Analytics
The tool provides deep insights into your brand’s performance, including metrics such as Presence Score, sentiment analysis, reach, and share of voice. It uses advanced algorithms to generate ready-to-use insights, trend analysis, and strategic recommendations.
User-Friendly Interface
Brand24 boasts a clean and intuitive user interface that is easy to use, even for beginners. It allows for simple report building and does not have a steep learning curve.
AI-Driven Brand Assistant
The AI-driven Brand Assistant is a valuable feature that analyzes project data and provides data-driven answers to your questions. It helps in understanding brand performance, competitive analysis, and identifying trends and patterns.
Real-Time Monitoring (Higher Plans)
On the Pro and Enterprise plans, Brand24 offers real-time media monitoring, which is crucial for immediate response to brand mentions and trends.
Disadvantages of Brand24
Limited Functionality
Brand24 is specialized in social media listening and does not offer features like publishing, scheduling, or comment management. This means you may need to use it alongside other tools for a complete social media management solution.
No Real-Time Updates on Lower Plans
The Individual and Team plans do not include real-time data updates, which can be a significant drawback for small businesses or those who need immediate alerts.
High Pricing
The pricing for Brand24, especially for the higher plans that include real-time updates, can be quite high, making it less accessible for novice entrepreneurs or small businesses with limited budgets.
Sentiment Accuracy Issues
There have been some reports of inaccuracies in sentiment analysis, particularly in lower pricing tiers, which can affect the reliability of the insights provided.
By considering these points, you can make an informed decision about whether Brand24 aligns with your social media monitoring and analytics needs.
Brand24 - Comparison with Competitors
When Comparing Brand24 with Other Tools
When comparing Brand24 with other tools in the AI-driven social media monitoring and competitor analysis category, several key features and differences stand out.
Unique Features of Brand24
- Advanced Competitor Analysis: Brand24 offers a comprehensive comparison feature that allows you to monitor and analyze your competitors’ online presence, including their social media performance, engagement, reach, sentiment, and share of voice. This is facilitated by its Comparison Tab, where you can see your brand’s performance side by side with your competitors.
- AI-Powered Analytics: Brand24 uses AI to provide sentiment analysis, detecting whether mentions of your brand are positive, negative, or neutral, even picking up on sarcasm and emotional context. The AI Brand Assistant can summarize long documents, provide insights, and help craft marketing strategies to outperform competitors.
- Real-Time Mention Tracking: The tool continuously scans social media, blogs, forums, and news sites for mentions of your brand, products, or relevant keywords, and sends instant notifications for real-time engagement.
- Custom Alerts and Reporting: Brand24 allows for custom alerts and reporting, enabling you to export data and graphs into various formats. It also offers advanced data filtering capabilities to help users drill down and analyze social listening data.
Potential Alternatives
Hootsuite
- Social Media Management: Hootsuite is strong in managing social media campaigns and advertising strategies. It helps businesses engage with their audiences more effectively and assess the impact of their marketing efforts. However, it may not offer the same depth in competitor analysis and sentiment analysis as Brand24.
- Content Creation: Hootsuite streamlines the process of content creation and audience engagement, making it valuable for improving market positioning but less focused on in-depth competitor monitoring.
Mention
- Real-Time Data Collection: Mention excels in real-time data collection and analysis, helping companies stay ahead of the competition. It monitors online presence and gathers insights on competitors but may lack the advanced AI-powered analytics of Brand24.
- Industry Focus: Mention caters to different industries and helps businesses create data-driven marketing plans, though its competitor analysis might not be as detailed.
Sprout Social
- Comprehensive Analytics: Sprout Social provides detailed reporting features and comprehensive analytics, helping businesses measure their success and adjust their strategies. It focuses on building strong customer relationships but may not match Brand24’s advanced competitor analysis features.
- Audience Engagement: Sprout Social is strong in audience engagement tools but might not offer the same level of AI-driven insights as Brand24.
Determ
- Social Listening: Determ offers robust social listening capabilities, helping businesses assess their market and competitors. However, it lacks the advanced AI-powered analytics and the comprehensive suite of services that Brand24 provides.
- Market Trends: Determ helps businesses understand market trends and consumer behavior, but its features are more generalized compared to Brand24’s specialized competitor analysis.
Key Differences
- AI Integration: Brand24 stands out with its advanced AI-powered analytics, including sentiment analysis and the AI Brand Assistant, which are not as prominently featured in the other tools.
- Competitor Analysis: Brand24’s competitor analysis is more in-depth, allowing for side-by-side comparisons and detailed insights into competitors’ strategies and performance.
- User Interface and Ease of Use: The user interface and ease of use can vary significantly between these tools. Brand24 is known for its intuitive design, but this can be subjective and dependent on user preferences.
In summary, while other tools like Hootsuite, Mention, Sprout Social, and Determ offer valuable features in social media monitoring and competitor analysis, Brand24’s unique strengths lie in its advanced AI-driven analytics, comprehensive competitor analysis, and real-time mention tracking capabilities.
Brand24 - Frequently Asked Questions
Here are some frequently asked questions about Brand24, along with detailed responses to each:
What are the different pricing plans offered by Brand24?
Brand24 offers four tiered pricing plans:- Individual Plan: $49/month (billed yearly), allowing you to monitor up to 2,000 mentions of up to 3 keywords per month. It is limited to one user and updates data every 12 hours.
- Team Plan: $99/month (billed yearly), enabling you to track up to 5,000 mentions of up to 7 keywords monthly. It supports unlimited users and updates data hourly.
- Pro Plan: $149/month (billed yearly), suitable for tracking up to 25,000 mentions of up to 12 keywords monthly. It offers real-time data updates and additional premium features.
- Enterprise Plan: $249/month (billed yearly), allowing you to track up to 100,000 mentions of up to 25 keywords. This plan includes all features from the Pro plan plus additional sources like podcast monitoring.
What features does Brand24 offer?
Brand24 provides a range of features, including:- Mentions Feed: Displays all mentions of your brand across various platforms.
- Discussion Volume Chart: Shows the volume of discussions about your brand over time.
- Mention Analytics: Analyzes the mentions to provide insights.
- Sentiment Analysis: Determines whether mentions are positive, negative, or neutral using AI.
- Influencer Identification: Helps identify influencers who are talking about your brand.
- Alerts and Notifications: Sends notifications for important metrics.
- Data Exporting: Allows you to export reports in various formats like .xls, .csv, or .pdf.
How does Brand24’s sentiment analysis work?
Brand24’s sentiment analysis uses AI to determine whether mentions of your brand are positive, negative, or neutral. This feature provides nuanced analytics, allowing you to take appropriate action based on the sentiment of the mentions. It also offers insights into which platforms your brand appears on are most reach-efficient.Can I try Brand24 before committing to a plan?
Yes, you can try Brand24 for free for 14 days. This trial period allows you to see if the tool meets your needs before subscribing to a plan.What kind of reporting and dashboard capabilities does Brand24 offer?
Brand24 offers customizable reports and dashboards, allowing you to manipulate and dig deeper into the data. You can export reports into various formats like .xls, .csv, or .pdf. The tool also provides report customizability and scalability, making it easy to measure social activity and engagement opportunities.Does Brand24 support social media management and publishing?
Unlike some other tools, Brand24 does not offer social media management services like publishing. It is primarily focused on social listening, analytics, and monitoring.How does Brand24 handle data updates and frequency?
The frequency of data updates varies by plan:- Individual Plan: Updates every 12 hours.
- Team Plan: Updates hourly.
- Pro and Enterprise Plans: Offer real-time data updates.
Can I monitor multiple social media platforms with Brand24?
Yes, Brand24 allows you to monitor various social media platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, Quora, Medium, and more, depending on the plan you choose. The higher-tier plans also include monitoring of additional sources like Twitch, online reviews, and newsletters.Does Brand24 offer any discounts or promotions?
Yes, you can get a 15% cashback on all plans by subscribing through the NachoNacho marketplace. Additionally, Brand24 offers a free 14-day trial to test the service.What are some of the pros and cons of using Brand24?
Pros:- Easy to set up and use.
- Provides detailed data reports.
- Excellent customer service.
- Offers advanced analytics.
- Collects historical data.
- Limited features in the lowest plan.
- Basic sentiment analysis in lower plans.
- Glitchy mobile app.
- Doesn’t detect spam posts.
- Doesn’t connect to LinkedIn personal accounts (only business).
Brand24 - Conclusion and Recommendation
Final Assessment of Brand24
Brand24 is a comprehensive social media listening and monitoring tool that leverages AI to provide insightful and actionable data. Here’s a breakdown of its key features and who would benefit most from using it:Key Features
- Sentiment Analysis: Brand24 offers advanced sentiment analysis, categorizing mentions as positive, negative, or neutral, and visualizing this data over time. This feature is enhanced by AI, which can also identify emotions such as joy, sadness, and anger.
- Real-Time Monitoring: The tool provides real-time monitoring of online conversations, giving immediate insights into sentiment and reach. This is particularly useful for crisis mitigation and timely responses.
- Influencer Identification: Brand24 identifies influential voices within social media conversations, helping users engage with key influencers and brand advocates.
- Competitor Analysis: Users can monitor conversations about competitors, measure performance against them, and gain insights into geographical variations in sentiment.
- Advanced Analytics: The tool offers detailed data reports, trend analysis, and social measurement features, including conversation volume, share of voice, and post performance.
Who Would Benefit Most
Brand24 is highly beneficial for several types of users:- Small to Medium-Sized Businesses (SMBs): The Team and Pro plans are well-suited for SMBs, offering features like unlimited users, hourly data updates, and access to premium sources and metrics.
- Marketing Agencies: Agencies can leverage the Pro and Enterprise plans to monitor multiple clients, track a large number of mentions, and utilize white-label reports and Slack integration.
- Large Enterprises: The Enterprise plan is ideal for large businesses, providing the ability to track up to 100k mentions, monitor podcasts, and access all premium features.
- Product Development Teams: By analyzing customer feedback, teams can identify areas for improvement and inform future product development efforts.
Pros and Cons
Pros
- Easy Setup: Brand24 is easy to set up and use, even for those new to social listening tools.
- Detailed Data Reports: The tool provides comprehensive and customizable reports, which can be exported in various formats.
- Excellent Customer Service: Users have praised the customer service and support provided by Brand24.
- Advanced Analytics: The tool offers a wide range of advanced analytics features, including sentiment analysis, trend analysis, and competitor analysis.
Cons
- Limited Features in Lower Plans: The Individual plan has limited features and data updates every 12 hours, which may not be sufficient for all users.
- Glitchy Mobile App: Some users have reported issues with the mobile app.
- No LinkedIn Personal Account Integration: Brand24 does not connect to LinkedIn personal accounts, only business accounts.