Unmetric - Detailed Review

Unmetric Overview

Unmetric, now part of Brandwatch, is a comprehensive social media analytics platform that leverages advanced AI tools to provide valuable insights for brands. Here are the key features and how they function, along with the benefits of each:

Social Media Analytics

Unmetric offers in-depth social media analytics, allowing users to analyze performance across major social networks like Facebook, Twitter, Instagram, and YouTube. This feature helps in tracking key performance indicators (KPIs) such as engagement rates, reach, and impressions, providing a clear picture of how brand content is performing.

Competitor Benchmarking

One of the standout features of Unmetric is its ability to benchmark a brand’s performance against its competitors. This is achieved through AI-driven analysis of hundreds of millions of pieces of content from competitors, enabling users to compare their strategies and identify areas for improvement.

Content Performance Analysis

Unmetric analyzes the performance of branded content, including posts, videos, and images. The platform identifies which types of content are performing well and provides insights into what drives engagement. This helps in optimizing future content strategies.

Campaign Analysis

Users can analyze the performance of their social media campaigns using Unmetric. The platform provides detailed metrics on campaign reach, engagement, and other relevant KPIs, helping marketers to assess the effectiveness of their campaigns and make informed decisions.

Automated Reporting

Unmetric automates the reporting process, saving time and effort. The platform generates detailed reports on social media performance, which can be exported in various formats such as CSV and PDF. This feature ensures that stakeholders receive regular and accurate updates on social media metrics.

Sentiment Analysis

The platform includes sentiment analysis, which helps brands understand the emotional tone of the conversations around their brand and competitors. This feature is crucial for gauging public opinion and making necessary adjustments to brand strategies.

Influencer Identification

Unmetric identifies influencers who are engaging with the brand or its competitors. This helps in building effective influencer marketing strategies and collaborating with influencers who can drive engagement and brand awareness.

Engagement Metrics

The platform provides detailed engagement metrics, including likes, comments, shares, and retweets. These metrics help in assessing the level of audience interaction with the brand’s content and in comparing it with competitors.

Custom Dashboards

Users can create custom dashboards to track specific metrics and KPIs relevant to their brand. This feature allows for a personalized view of social media performance, making it easier to monitor and analyze key data points.

Historical Data Access

Unmetric offers access to historical data, allowing users to analyze past performance and trends. This feature is particularly useful for long-term strategy planning and understanding how audience engagement has evolved over time.

Hashtag Tracking

The platform tracks the performance of hashtags used by the brand and its competitors. This helps in identifying popular and effective hashtags that can be incorporated into future content strategies.

Audience Insights

Unmetric provides insights into the audience demographics and behavior, helping brands to better understand their target audience. This includes data on fan/follower size and growth metrics, which are essential for tailoring content to the audience’s preferences.

Post Scheduling

Users can schedule posts in advance using Unmetric, ensuring consistent content publication and reducing the manual effort involved in managing social media accounts.

Trend Analysis

The platform analyzes trends in social media content, identifying what is currently resonating with audiences. This feature helps brands stay up-to-date with industry trends and adjust their content strategies accordingly.

Brand Monitoring

Unmetric monitors brand mentions and conversations across social media, enabling real-time tracking of brand health and reputation. This is crucial for crisis management and maintaining a positive brand image.

Crisis Management

The platform includes features for early detection of potential social media crises through outlier detection. This allows brands to address issues promptly before they escalate.

Multi-Platform Integration

Unmetric integrates with other social media management tools like Hootsuite, enabling users to manage and benchmark their social presence across multiple platforms in one place.

Real-Time Alerts

Users receive real-time alerts on significant changes in social media metrics or potential issues, ensuring they stay informed and can respond quickly to any developments.

User Collaboration

The platform supports user collaboration, allowing multiple team members to work together on social media strategies and share insights seamlessly.

AI-Driven Insights

Unmetric’s AI, known as Xia, interprets data, detects outliers, and estimates hidden data. This AI functionality helps in analyzing competitors’ content, identifying what is resonating with audiences, and informing brands on the best engagement strategies.

Outlier Detection

The Outlier Detection feature automatically identifies content that receives unusually high engagement, helping brands to uncover trends and strategies that drive massive audience interaction. This feature accelerates content and campaign ideation and detects possible issues early.

Cross-Network Analysis

With the transition to Benchmark, Unmetric now supports cross-network analysis, allowing users to compare and analyze content performance across different social networks simultaneously.

Conclusion

These features collectively enable brands to make data-driven decisions, optimize their social media strategies, and maintain a competitive edge in the market.