
Unbabel - Detailed Review
Translation Tools

Unbabel - Product Overview
Unbabel Overview
Unbabel is a leading AI-driven translation platform that helps businesses communicate effectively with their global customers in multiple languages. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Unbabel combines AI-driven automation with optional human review to provide high-quality language translations. This blend of technology and human expertise allows businesses to achieve accurate, efficient, and culturally sensitive translations across various content types, including customer support tickets, marketing materials, product descriptions, and more.
Target Audience
Unbabel primarily serves large enterprises, e-commerce companies, customer service centers, and global brands. Its target market includes global enterprises seeking to expand their reach into diverse linguistic regions, the e-commerce sector, technology companies, and the travel and hospitality industry. These businesses benefit from Unbabel’s services to provide multilingual support, product descriptions, and marketing materials.
Key Features
- Customizable Workflows: Unbabel allows businesses to customize workflows based on their specific needs, balancing cost, speed, and quality. This flexibility ensures that the translation process adapts to changing business goals.
- AI Quality Estimation: The platform uses AI quality estimation technology to monitor translation performance and optimize it accordingly, ensuring high-quality translations.
- Integration with Existing Workflows: Unbabel integrates seamlessly with various platforms such as Zendesk, Salesforce, and Intercom, making it easy to incorporate into existing business processes.
- Compliance and Security: Unbabel is ISO-27001 certified and fully GDPR and CCPA compliant, ensuring data security and privacy through robust data encryption and anonymization.
- Scalability and Efficiency: The platform enables businesses to handle peak-season volumes and scale their multilingual support at a lower cost, streamlining operational efficiency by onboarding agents faster without the need for language skills.
- High-Quality Translations: Unbabel ensures accurate and culturally sensitive translations, maintaining the brand’s voice and messaging consistency across different languages. This is achieved through a combination of AI-driven machine translation and human proofreading and editing.
By leveraging these features, Unbabel helps businesses provide a consistent multilingual experience, grow into new markets, and build trust with customers worldwide.

Unbabel - User Interface and Experience
User Interface Overview
The user interface of Unbabel, particularly in its Translation Tools AI-driven product category, is crafted to be user-friendly, efficient, and integrated seamlessly into existing workflows.
Ease of Use
Unbabel Interface is notable for its simplicity and ease of use. It allows businesses to translate customer support tickets and live chat messages without the need for custom integrations or API setups. The process is as straightforward as copying and pasting inbound and outbound messages into the platform, which then provides quick, native-quality translations.
User Experience
The interface is built with the agent’s workflow in mind. Here are some key features that enhance the user experience:
- Simultaneous Ticket Translation: Agents can manage multiple customer conversations in different languages simultaneously. The interface notifies them whenever a new translation is ready, making it easier to handle multiple conversations efficiently.
- Templates: Unbabel Interface supports templates for both tickets and chat, which helps agents address customer queries more personally and accurately. These templates are particularly useful for simple, frequently asked questions, allowing agents to focus on more complex issues.
- Ergonomic Workflow: The interface includes mouse-free navigation options, enabling agents to fill in case details and work through messaging templates using keyboard shortcuts. This streamlines repetitive tasks and saves time.
Integration and Tracking
Unbabel Interface integrates seamlessly with various CRMs, allowing support agents to link translation history to unique ticket or chat IDs generated by their home CRM. This feature makes it easy for managers to search, track customer queries, and conduct quality audits.
Admin Dashboard
The platform includes an admin dashboard where support managers can visualize their usage of Unbabel in real-time, per language pair. This dashboard provides insights into average translation times and helps businesses assess the impact of Unbabel on their support operations.
Real-Time Quality Assessment
Unbabel’s technology includes real-time translation quality assessment, ensuring that translations are accurate and reflect the brand’s terminology and style guides. If AI-generated translations need human review, this process is expedited to ensure translations reach the intended person quickly.
Security and Compliance
The platform prioritizes data security, using robust encryption and complying with data protection regulations like GDPR. This ensures that customer data remains protected and confidential.
Conclusion
Overall, Unbabel’s user interface is designed to be intuitive, efficient, and integrated, making multilingual customer support easier and more effective for businesses. The focus on simplicity, real-time translations, and seamless integration with existing workflows enhances both the agent’s and the customer’s experience.

Unbabel - Key Features and Functionality
Unbabel Overview
Unbabel, a leading Language Operations Platform, offers a suite of features and functionalities that leverage AI to enhance translation efficiency, quality, and cost-effectiveness. Here are the key features and how they work:
Translation Options
Direct Text Translation
Direct Text Translation: Users can input text directly into a textbox for immediate translation. This feature is highly rated by users, with 86% satisfaction based on 48 reviews.
Document Translation
Document Translation: Unbabel allows users to input full documents for translation, which is praised by 84% of users in 31 reviews.
Batch Translation
Batch Translation: For large documents or files, Unbabel provides batch translation options, appreciated by 79% of users in 25 reviews.
Auto-Detect Language
Auto-Detect Language: The software can automatically detect the input language, a feature that 86% of users in 41 reviews find useful.
Machine Human Translation
Unbabel combines the efficiency of machine translation (MT) with the fluency of human editors. AI processes the initial translation, and human translators focus on accuracy and specialist content. This hybrid approach is praised by 88% of users in 48 reviews.
AI-Assisted Translation
Neural Machine Translation
Neural Machine Translation: Unbabel uses artificial neural networks to predict words, terms, and sentences, ensuring high-quality translations. This feature is appreciated by 87% of users in 29 reviews.
AI Quality Estimation
AI Quality Estimation: The platform includes AI-driven quality estimation, providing full visibility into translation performance and helping users optimize their translations. This feature allows users to verify the quality of translations and compare different machine translation models.
Real-Time Translation
Unbabel offers real-time translation support, particularly useful for customer service interactions. This feature is mentioned in 37 reviews with an 89% satisfaction rate, enabling near real-time responses during customer engagement.
Collaboration and Workflow Management
Collaborative Translation
Collaborative Translation: Multiple translators can work on a project simultaneously, a feature that 87% of users in 19 reviews find beneficial.
Workflow Management
Workflow Management: Unbabel provides tools to customize and manage the progression of translation projects, though specific details on this feature are limited.
Translation Memory
Custom Translation Memory
Custom Translation Memory: Users can input their own translation memories, which are then used in future translations. This feature is mentioned in 32 reviews with an 83% satisfaction rate.
Built-in Translation Memory
Built-in Translation Memory: The platform comes with pre-made translation memories, appreciated by 87% of users in 34 reviews.
Automation and Quality Checks
Continuous Translation
Continuous Translation: Unbabel integrates with DevOps environments to support agile development by automating basic tasks, though detailed user feedback on this is limited.
Quality Checks
Quality Checks: The platform automatically checks translations against customizable translation standards, ensuring consistency and quality.
Client Tools and Management
Client Portal
Client Portal: Unbabel offers a client-facing portal, which 87% of users in 25 reviews find useful.
Client Management
Client Management: The platform allows users to manage client information within the application, a feature praised by 92% of users in 25 reviews.
Resource Management
Resource Management: Users can manage their workforce and resources, a feature mentioned in 20 reviews with an 86% satisfaction rate.
Security and Multilingual Support
Security
Security: Unbabel ensures secure translation processes, which is crucial for maintaining confidentiality and integrity of the translated content.
Multilingualism
Multilingualism: The platform supports effective translation for a wide variety of languages, including uncommon ones, with a 92% satisfaction rate from 36 reviews.
Conclusion
In summary, Unbabel leverages AI to automate where possible and involves human translators where necessary, ensuring high-quality, cost-effective, and speedy translations. The integration of AI enhances productivity, reduces costs, and improves consistency, making it a valuable tool for global enterprises.

Unbabel - Performance and Accuracy
Unbabel’s Key Features in AI-Driven Translation Tools
Performance
Unbabel’s performance is significantly boosted by its advanced Quality Estimation (QE) technology. This system, trained on millions of lines of data from multiple domains and languages, allows for real-time, automated evaluation of translation quality. Here are some highlights:- Real-Time Reporting: Unbabel provides full visibility into translation activity through automatic quality scores on all translations, eliminating blind spots and ensuring customers have a comprehensive view of translation performance.
- Time and Cost Efficiency: By automating the quality evaluation process, Unbabel reduces the need for manual reviews, which are time-consuming and expensive. This automation enables business users to consume and understand translation scores in real-time.
- Enhanced Quality Control: The QE technology helps users identify recurring issues, anticipate potential quality challenges, and address them proactively before any negative outcomes arise.
Accuracy
The accuracy of Unbabel’s translations is enhanced through several mechanisms:- Advanced AI Models: Unbabel’s TowerLLM combines advanced language models with their QE technology to improve translation accuracy and fluency. This combination helps in understanding context, handling complex language structures, and adapting to different domains.
- Human Review Integration: While the AI handles most translations, Unbabel’s platform allows for human review when necessary. This hybrid approach ensures that translations meet the required quality standards by bringing in human post-editors to focus on parts of sentences that need correction.
- Quality Scores: The system assigns automatic quality scores to translations, marking incorrect words and providing a score that reflects the translation’s accuracy. This helps in pinpointing errors and ensuring high-quality output.
Limitations and Areas for Improvement
Despite the advancements, there are some limitations and areas where Unbabel could improve:- Context and Domain Adaptation: Traditional machine translation models still struggle with understanding context and adapting to different domains. While Unbabel’s TowerLLM addresses some of these issues, there is still room for improvement, especially in highly specialized or dynamic content.
- Human Intervention: Although the AI is highly advanced, there are cases where machine translation still requires human review and correction. This can be costly and time-consuming, especially for large volumes of content.
- Scalability of Human-Centered AI: While recent advances have improved the robustness of Unbabel’s QE technology, ensuring consistent quality at scale remains a challenge. The system needs to continue evolving to handle human output more effectively and prevent translations of subpar quality from being sent to customers.
Conclusion
In summary, Unbabel’s performance and accuracy are significantly enhanced by its advanced QE technology and hybrid approach to translation. However, there are ongoing challenges related to context, domain adaptation, and the need for occasional human intervention that the company continues to address through technological advancements.
Unbabel - Pricing and Plans
Unbabel Pricing Structure
Unbabel’s pricing structure is based on the volume of translation needs and offers several plans to cater to different organizational requirements. Here’s a breakdown of their plans and features:
Pay-as-you-go
- Price: From $0.00020 per word
- Commitment: No minimum commitment
- Features: Suitable for organizations with sporadic multilingual needs. This plan allows for flexible usage without any annual commitments.
Starter
- Price: From $0.00018 per word
- Commitment: Minimum $10,000 annual commitment
- Features: Ideal for organizations building out their multilingual operations. This plan is a step up from the pay-as-you-go option, offering a slightly lower rate per word with a commitment.
Standard
- Price: From $0.00017 per word
- Commitment: Minimum $30,000 annual commitment
- Features: This plan is for organizations scaling their multilingual operations. It offers an even lower rate per word compared to the Starter plan, with a higher annual commitment.
Enterprise
- Price: From $0.00015 per word
- Commitment: Minimum $120,000 annual commitment
- Features: Designed for organizations with mature multilingual operations. This plan provides the lowest rate per word but requires the highest annual commitment.
Translation Pipelines and Features
- Machine Translation: Delivers instant machine translations.
- Hybrid Translation: Combines machine translation with human editing when needed.
- Premium Translation: Includes machine translation with expert review for high-fidelity translations.
- Quality Estimation: Dynamic workflows that use human effort only when necessary.
- Integrations: Supports integration with various platforms like CRM, CMS, and marketing automation software.
- Custom Glossaries and Translation Memories: Allows for curating custom glossaries and using Named Entity Recognition for localization rules.
Free Trial
- Unbabel recently introduced a free 14-day trial solution that gives access to their full capabilities, enabling users to set up translation pipelines, request translations, and integrate with tools like Zendesk. This trial allows users to experience the platform before committing to a subscription.

Unbabel - Integration and Compatibility
Integration with Favorite Apps and Platforms
Unbabel integrates smoothly with many popular applications and platforms, allowing users to maintain their existing workflows without disruption. This includes integrations with customer support tools like Zendesk, Salesforce Service Cloud, and other key platforms such as Live Chat, Website, Email Marketing, and Social Media.Specific Integrations
For instance, Unbabel’s integration with Zendesk enables customer support agents to communicate with customers in multiple languages instantly and seamlessly across different channels, all within a single interface. This includes support for Zendesk Chat, Support, and Guide, ensuring that agents can translate any conversation without switching between dashboards. Similarly, the integration with Salesforce Service Cloud allows service teams to benefit from a unified global customer service solution, offering high-quality multilingual support without disrupting current workflows and handling times.Custom and API Integrations
If a specific pre-built integration is not available, Unbabel’s flexible APIs allow users to connect the platform to any tool within their tech stack. This flexibility ensures that businesses can adapt Unbabel to their unique needs and workflows.Security and Compliance
Unbabel is fully GDPR and CCPA compliant and holds ISO 27001 certification, ensuring that all data is securely processed through encryption and anonymization. This commitment to security makes it a reliable choice for businesses handling sensitive information.Cross-Platform Compatibility
Unbabel’s integrations are designed to work across various digital support channels, making it compatible with different devices and platforms. This ensures that customer support agents can deliver consistent multilingual support from within their existing workflows, whether they are using desktops, laptops, or mobile devices.Conclusion
In summary, Unbabel’s ability to integrate seamlessly with a variety of tools and platforms, combined with its security and compliance features, makes it an excellent choice for businesses looking to overcome language barriers and serve global audiences effectively.
Unbabel - Customer Support and Resources
Unbabel Customer Support Options
Unbabel offers a comprehensive set of customer support options and additional resources, making it a versatile and reliable choice for businesses needing AI-driven translation services.Customer Support
Unbabel ensures that customer service agents can communicate seamlessly with customers in any language. Here are some key support features:- Multilingual Customer Service: Unbabel makes customer service agents instantly multilingual, enabling them to communicate with customers in their native language through real-time chat, email, FAQ, and social media channels.
- Real-Time Chat Translation: Unbabel provides instant custom machine translations for real-time chat messaging between customer service agents and customers.
- Human Review and Refinement: For critical communications, Unbabel’s hybrid approach combines machine translation with human review and refinement by a global network of locally fluent editors, linguists, and subject matter experts.
Integration and Workflow
Unbabel integrates seamlessly with existing workflows and tools, ensuring minimal disruption:- Native Integrations: Unbabel connects with CRM systems like Zendesk, Salesforce, and Intercom, as well as CMS and marketing automation systems. This integration allows businesses to maintain their current workflows while adding multilingual capabilities.
- API Support: The Unbabel API supports file translation and integrates with various platforms, making it easy to incorporate into existing systems.
Quality and Performance Monitoring
To ensure high-quality translations, Unbabel offers several tools:- Quality Estimation Technology: This award-winning technology provides full visibility into translation performance, allowing businesses to see how their translations rank and where they can optimize. It also helps in discovering the best machine translation model for specific needs.
- Real-Time Quality Reporting: Unbabel provides real-time quality reporting, enabling businesses to monitor and adjust their translation workflows for better performance.
Additional Resources
Unbabel provides several resources to help businesses get the most out of their translation services:- Transparent Business Practices: Unbabel maintains transparent business practices, with detailed help articles that explain exactly how their product works. This transparency helps in setting clear expectations and understanding the service better.
- Security and Compliance: Unbabel ensures data security through encryption, anonymization, and adherence to best-in-class standards, including ISO 27001 certification. This ensures all data is securely processed.
- Customer Testimonials and Case Studies: Unbabel shares testimonials and case studies from satisfied customers, such as Wargaming, Rakuten TV, and TuneCore, which can provide valuable insights into how the service can benefit other businesses.

Unbabel - Pros and Cons
Advantages of Unbabel
Unbabel offers several significant advantages that make it a valuable tool for businesses needing multilingual translation services:Accurate and Natural Translations
Unbabel combines AI with human editing, ensuring translations are accurate and sound natural. This blend of technologies reduces the need for manual corrections and saves time.Integration and Ease of Use
The platform integrates seamlessly into existing workflows, such as Zendesk ticketing, making it easy for agents to adjust to using it. The user-friendly interface and customizable workflows align with business goals for speed, quality, and cost.Cost-Effective
By automating translations where possible and bringing in human reviewers only when necessary, Unbabel reduces costs. This dynamic workflow passes the savings directly back to the business.Real-Time Quality Reporting
Unbabel provides real-time quality reporting and quality estimation technology, giving businesses full visibility into the performance of their translations. This helps in identifying areas for optimization.Multilingual Support
The platform supports translating content into multiple languages, which is crucial for businesses expanding into new markets. It enables support teams to communicate with customers in their preferred languages, boosting customer satisfaction and loyalty.Responsive Customer Support
Unbabel’s customer support team is friendly, responsive, and effective in solving issues that arise during implementation and use.Disadvantages of Unbabel
While Unbabel offers many benefits, there are also some drawbacks to consider:Customization Challenges
Customizing translations for niche industries can be time-consuming, and the platform may not always handle highly technical or complex content effectively, even with human review.Response Time Issues
Some users have reported occasional delays in translation processing times, which can cause uncertainty about whether the translation is being processed properly. Additionally, real-time speed for live chats could be improved.Pricing Concerns
The pricing might be too high for smaller businesses, making it less accessible to them.Limitations in Handling Visual Content
Unbabel cannot translate pictures or images included in messages, which can be a problem if important information is contained within these visuals.AI Inconsistencies
While the AI is generally reliable, there can be occasional inconsistencies, especially with complex or nuanced texts that may still require extra refinement.Integration Issues with Certain Tools
Some users have experienced poor integration with tools like Zendesk Guide, particularly with features such as bulk article selection and accurate translation statuses. By weighing these pros and cons, businesses can make an informed decision about whether Unbabel meets their specific translation needs.
Unbabel - Comparison with Competitors
When Comparing Unbabel to Other AI-Driven Translation Tools
Several unique features and potential alternatives come to the forefront.
Unique Features of Unbabel
- Machine Human Translation: Unbabel stands out by combining the efficiency of machine translation with the fluency of human editors. This hybrid approach ensures high-quality translations that maintain the context and nuances of the original text.
- Customer Service Focus: Unbabel is particularly geared towards customer service, integrating with CRM software and chat tools to provide real-time translation support across digital support channels.
- Real-Time Translation: It offers near real-time responses, which is crucial for customer engagement and support.
- Custom and Built-in Translation Memory: Unbabel allows users to input their own translation memories and also comes with built-in translation memories, enhancing consistency and quality in translations.
- Self-Improving: The platform continuously refines and improves its translation methods, ensuring that the quality of translations enhances over time.
Potential Alternatives
DeepL
- Neural Machine Translation: DeepL specializes in neural machine translation and is known for its accurate and context-aware translations. It supports over 30 languages and maintains the formatting of original documents.
- Glossary Support: DeepL allows users to add a glossary to set rules for how words and phrases are translated, though this feature is limited on the free plan.
- Difference: Unlike Unbabel, DeepL does not integrate machine and human translation; it relies solely on neural machine translation.
ChatGPT
- Generative AI: ChatGPT, developed by OpenAI, uses generative AI for translations and other tasks. It is quick and easy to use but may not be as accurate as tools specifically designed for translation.
- Multi-Language Support: ChatGPT covers over 50 languages and has an API available, but it lacks integrations and the option to upload a glossary or style guide.
- Difference: ChatGPT is not focused solely on translation and may not offer the same level of translation quality or customer service integration as Unbabel.
Taia
- AI-Assisted and Human-Perfected: Taia combines AI-assisted translations with the option for human-perfected translations. It supports 97 languages and offers instant rate estimates.
- File Format Support: Taia supports a wide range of file formats and allows users to specify the type of content for better translation quality.
- Difference: Taia has slower turnaround times compared to Unbabel and lacks real-time translation capabilities and integrations with other tools.
Google Translate
- Wide Language Support: Google Translate is the most renowned translation tool, supporting over 130 languages. It is free, easy to use, and fast, but it lacks integrations and generative AI capabilities.
- Difference: Google Translate is more suited for casual, non-critical translations and does not offer the same level of quality control or customer service focus as Unbabel.
Other Competitors
- Phrase: Phrase operates a translation management system with an AI-powered approach to reduce translation costs and increase quality. However, it does not offer the same real-time customer service focus as Unbabel.
- Intento: Intento focuses on machine translation and multilingual generative AI, providing immediate translations but lacks the hybrid machine-human approach of Unbabel.
Conclusion
In summary, Unbabel’s unique blend of machine and human translation, along with its real-time customer service capabilities, sets it apart from other AI-driven translation tools. While alternatives like DeepL, ChatGPT, Taia, and Google Translate offer various strengths, they each have different focuses and limitations that may make Unbabel a more suitable choice for certain needs.

Unbabel - Frequently Asked Questions
What is Unbabel and how does it work?
Unbabel is an AI-powered human translation platform that combines the speed and efficiency of artificial intelligence with the accuracy and nuance of human translators. It uses a blend of machine translation, automatic post-editing, quality estimation, AI-powered grammar correction, and smart translator selection to deliver high-quality translations. This hybrid approach ensures that machines handle the bulk of the translation, while humans refine and correct the output to maintain accuracy and cultural relevance.
What are the different pricing plans offered by Unbabel?
Unbabel offers several pricing plans based on the volume and needs of the organization:
- Pay As You Go: For organizations with sporadic multilingual needs.
- Starter Plan: Starting at $10,000 per year, suitable for organizations building out their multilingual operations.
- Standard Plan: Starting at $30,000 per year, for organizations scaling their multilingual support.
- Enterprise Plan: Starting at $120,000 per year, for organizations with high-volume multilingual support needs.
How does Unbabel ensure translation quality?
Unbabel ensures translation quality through a system that integrates both AI and human oversight. The platform trains its technology tools with source materials from each customer to accurately portray the brand voice and tone. Each translation is scored based on quality indicators using a neural framework called COMET. If a translation scores below a certain threshold, it is sent to a team of human editors (native speakers) for review. This continuous feedback loop helps the AI tools improve over time.
What kind of support does Unbabel offer?
Unbabel provides comprehensive support to its customers. The Customer Happiness team offers 24/5 regular support and 24/7 assistance for incidents. Customers can contact the support team via email at customer.happiness@unbabel.com or visit the Help Center. Additionally, Unbabel leverages AWS infrastructure support, which is available 24x7x365.
Is Unbabel compliant with data protection regulations?
Yes, Unbabel is compliant with major data protection regulations. It is ISO-27001 certified and fully compliant with GDPR and CCPA. The platform uses robust data encryption and anonymization to ensure the utmost privacy for both its customers and their customers.
How does Unbabel help businesses scale their multilingual support?
Unbabel helps businesses scale their multilingual support by allowing them to handle peak-season volumes at a lower cost. The platform enables organizations to onboard agents faster by focusing on expertise rather than language skills. This approach streamlines operational efficiency and supports businesses in meeting surges in demand without significant additional costs.
Can Unbabel be integrated with other AWS services?
Yes, Unbabel is available as a Software as a Service (SaaS) on the AWS Marketplace, which ensures seamless integration with other AWS services. This integration provides scalability, reliability, and ease of deployment and infrastructure management.
What kind of businesses use Unbabel?
Unbabel is trusted by leading enterprise brands such as Logitech, Booking.com, Panasonic, and Patagonia. It is suitable for any business that needs to translate large volumes of content on an ongoing basis and requires efficient and cost-effective translation solutions.
Does Unbabel offer any customization options for translation workflows?
Yes, Unbabel offers customizable workflows that can adapt to changing business goals. The platform allows for the creation of customized glossaries and sophisticated tone of voice controls, ensuring that translations always sound like the brand in every language.
How can I get a custom pricing quote for Unbabel?
For custom pricing or additional information, you can contact Unbabel’s sales team directly at sales@unbabel.com.
