
Expedia - Detailed Review
Travel Tools

Expedia - Product Overview
Expedia’s Revolution in Travel Planning
Expedia, a leading online travel agency, is revolutionizing the travel planning experience with its new AI-driven features, particularly through its AI assistant, Romie.
Primary Function
Romie is an AI-powered travel planner and virtual concierge that assists users in every aspect of their travel planning. It helps with searching, building itineraries, booking hotels and flights, and providing real-time updates such as flight delays and weather changes.
Target Audience
Expedia’s target audience is diverse and includes both business and leisure travelers. The primary demographic consists of tech-savvy millennials and seasoned travelers who are comfortable using online platforms. These individuals come from various age groups, socioeconomic backgrounds, and educational levels, but they generally seek convenience, competitive pricing, and a wide range of travel options. They are also highly engaged online, often researching and comparing multiple options before making a booking decision.
Key Features
AI-Powered Search
Expedia has introduced smart search features that allow users to describe their hotel preferences instead of using filters. For example, users can search for hotels with a “rooftop and view of the sea,” and the system will return the best matches.
Romie AI Assistant
Romie can be integrated into iMessage and WhatsApp, where it can summarize itineraries, suggest restaurants, and direct users to the Expedia app for more details. It also aggregates travel information from emails to suggest activities and dining options near the user’s hotel and updates the itinerary in real time.
Real-Time Updates
Romie monitors weather changes, flight delays, and other disruptions, offering alternative plans when necessary. It can also suggest hotels near the airport in case of a canceled flight.
Cross-Date Price Comparison
Expedia is introducing a cross-date price comparison tool to help users find the best deals across different dates.
AI-Powered Help Page and Guest Review Summaries
The spring update will include an AI-powered help page and guest review summaries to enhance the user experience.
By integrating AI into its core features, Expedia aims to provide a seamless, personalized, and highly efficient travel planning experience for its users.

Expedia - User Interface and Experience
User Interface of Expedia’s AI-Driven Travel Tools
The user interface of Expedia’s AI-driven travel tools, particularly the new AI assistant named Romie, is crafted to be user-friendly and intuitive, enhancing the overall travel planning experience.
Conversational Interface
Expedia’s Romie uses a conversational interface that allows users to interact with the AI assistant through simple and natural language. Users can engage with Romie via one-on-one chats on WhatsApp or by inviting Romie into iMessage group chats. This interface makes it easy for users to ask questions, request itinerary summaries, or seek restaurant suggestions without the need for complex searches or filters.
Smart Search
The website introduces a smart search feature that enables users to describe their preferences in plain language. For example, users can search for hotels with specific features like “a rooftop and view of the sea,” and the system will return the most relevant results. This feature simplifies the search process, making it more akin to asking a travel agent for recommendations.
Integrated Booking
Expedia’s AI tool integrates all aspects of travel booking into a single platform. Users can book flights, hotels, car rentals, and activities without needing to switch between multiple tabs or apps. The AI assistant helps in organizing travel information, suggesting activities and dining options near the hotel, and updating the itinerary in real time with any changes.
Personalized Recommendations
Romie provides personalized travel recommendations based on the user’s preferences and past interactions. The AI tool evolves with the user’s tastes, offering suggestions for destinations, accommodations, and activities that fit their profile. This personalization ensures that every tip and suggestion feels relevant and helpful.
Real-Time Updates and Assistance
Romie acts as a virtual concierge, monitoring weather changes, flight delays, and other potential disruptions to travel plans. It proactively suggests alternative plans and helps troubleshoot any issues that arise, ensuring a smoother travel experience. This real-time assistance is particularly useful for managing unexpected changes during the trip.
Ease of Use
The interface is designed to be very user-friendly. Users can start a chat with Romie and receive immediate assistance without needing to navigate through multiple menus or options. The AI tool streamlines the process of setting up profiles, searching for travel options, and booking services, making the overall experience smooth and intuitive.
Overall User Experience
The integration of AI into Expedia’s travel tools significantly enhances the user experience. It transforms the traditionally cumbersome process of itinerary planning into an interactive and straightforward one. Users can engage with Romie in a natural way, receive personalized suggestions, and manage their travel plans efficiently. This approach reduces friction and makes the entire travel planning process more enjoyable and hassle-free.

Expedia - Key Features and Functionality
Expedia’s AI-Driven Features for Enhanced Travel Planning
Expedia has introduced several AI-driven features to enhance the travel planning experience, making it more intuitive and user-friendly. Here are the key features and how they work:
Conversational Trip Planning with ChatGPT
Expedia has integrated ChatGPT into its app to offer a conversational trip planning experience. Users can start an open-ended conversation in the Expedia app and receive recommendations on destinations, hotels, transportation, and activities based on their chat. This feature allows users to save hotels discussed in the conversation to a “trip” in the app, helping them stay organized and making it easier to choose dates, check availability, and add flights, cars, or activities.
Romie – AI-Powered Travel Assistant
Expedia has introduced Romie, an AI-powered travel agent and assistant. Romie can be accessed individually or in groups via WhatsApp, text message, or the Expedia app. This bot can answer questions about destinations, provide options for flights, hotels, and activities, and even suggest alternatives if there are travel disruptions like poor weather or flight delays. Romie can also summarize itineraries and suggest restaurants, directing users to the Expedia app for more details.
Trip Planner
The Trip Planner feature allows users to save all recommended activities in one place, making it easier to view and manage their trip options. This feature is available in both the iOS and Android apps, with the ability to revisit previous conversations and continue planning from where they left off. Later updates will include saving hotel recommendations with images, price ranges, and reviews to the Trip Planner.
Smart Search
Expedia’s new smart search feature enables users to describe their preferred hotels instead of using filters. For example, users can search for hotels with a “rooftop and view of the sea,” and the search will return the best matching hotels. This feature is part of Expedia’s EG Labs program, currently available to U.S.-based users.
AI-Powered Customer Service
The online customer help center has been updated with AI to resolve problems more quickly. This AI integration helps in providing faster and more accurate support to users, enhancing their overall experience.
AI-Generated Review Summaries
Expedia now provides AI-generated review summaries at the top of each hotel’s review page. This feature helps users quickly get an overview of the hotel’s strengths and weaknesses based on multiple reviews.
Real-Time Updates and Proactive Suggestions
Romie and other AI tools can provide real-time updates on flight changes or weather conditions. If there are any disruptions, the AI can proactively suggest alternatives, such as hotels near the airport in case of a canceled flight.
Cross-Date Price Comparison
Expedia is introducing a cross-date price comparison tool, allowing users to compare prices across different dates to find the best deals. This feature is part of the spring update and aims to make price tracking more efficient.
These AI-driven features are designed to make travel planning faster, simpler, and more informative, ensuring that users can get the most out of their trips with minimal hassle.

Expedia - Performance and Accuracy
Performance
Expedia’s AI tool, integrated into its mobile app, aims to assist users in planning their trips and researching destinations. Users can ask various questions, such as the best time to visit a particular location or what attractions to see in a given city.User Experience
The tool provides a convenient and effortless way for users to get travel-related information. It can suggest top attractions, offer insights into seasonal activities, and help with basic travel planning queries.Integration with Existing Features
The AI tool complements Expedia’s existing features like price tracking and collaborative shopping, making it easier for travelers to plan their trips.Accuracy and Limitations
Despite its potential, Expedia’s AI tool has several limitations and areas for improvement:Inaccurate Information
The tool can sometimes provide factually incorrect or outdated information. This is a significant concern, as users may rely on this data for critical travel decisions.Limited Capabilities
The AI may not be able to handle all types of queries. For example, it might struggle with finding roundtrip flights or providing detailed car rental information. Users may receive messages like “I can’t help with that yet” for certain requests.Activity and Hotel Recommendations
The accuracy of activity recommendations and hotel searches is inconsistent. The tool may fail to understand specific user preferences, leading to generic or irrelevant suggestions.Visual Limitations
The current interface does not support displaying images of destinations, which is a significant part of travel planning. Users are often directed to search for images on other search engines.Monitoring and Improvement
To address these issues, Expedia has implemented measures to monitor the AI’s responses and ensure they remain within travel-related topics. They use their own AI to oversee the outcomes and prevent the chatbot from providing irrelevant or incorrect information.Future Developments
Expedia is continuously working to improve its AI tools. Recent updates include the introduction of Romie, an AI-powered travel assistant that can provide more comprehensive support, including itinerary building and AI-generated review summaries. However, these tools still require further refinement to meet user expectations. In summary, while Expedia’s AI-driven travel tools show promise in enhancing the travel planning experience, they face challenges related to accuracy and the scope of their capabilities. Users should treat the information provided as a starting point and verify it through further research to ensure accuracy.
Expedia - Pricing and Plans
Pricing Structure for Expedia’s AI-Driven Travel Tools
When it comes to the pricing structure and plans for Expedia’s AI-driven travel tools, particularly the new AI assistant Romie, there is limited specific information available on the pricing tiers and features.Pricing Models for Hotels and Rooms
Expedia uses several pricing models for hotel rooms, but these are more relevant to hotel operators rather than end-users of the AI travel tools.Per Day Pricing Model
This model assigns a cost per day for a base number of occupants. Extra person fees apply for occupants beyond the base number.Occupancy Based Pricing
This model is based on the number of travelers staying in the room, but it is not currently supported by all Expedia integrations.Per Day Length Of Stay Pricing
This model allows for different rates based on the length of stay, but it is used in conjunction with the Per Day Pricing model.AI Assistant Romie
For the AI assistant Romie, there is no detailed pricing structure provided.Availability
Romie is currently available as part of Expedia’s EG Labs program, which is accessible to U.S.-based users. This suggests that it might be a free or included feature for users testing the experimental products.Features
Romie offers various features such as trip planning, itinerary building, real-time updates, and assistance with changes like flight cancellations or weather disruptions. It can also be integrated into group chats and provides personalized suggestions based on user preferences.Other Features and Tools
Expedia’s spring update includes several AI-powered features, but there is no specific pricing information for these.Smart Search
Allows users to describe their hotel preferences instead of using filters.Cross-Date Price Comparison Tool
Helps users compare prices across different dates.AI-Powered Help Page
Provides AI-driven support.Guest Review Summaries
Summarizes reviews to help users make informed decisions.Conclusion
In summary, while there are various pricing models for hotel rooms on Expedia, there is no clear information on specific pricing tiers or costs associated with using the AI assistant Romie or other AI-driven features. These features appear to be part of the overall service offered by Expedia, at least during the testing phase.
Expedia - Integration and Compatibility
Expedia’s AI-Driven Features
Expedia’s integration of AI-driven features into its travel tools is quite comprehensive and spans multiple platforms and devices, ensuring a seamless and user-friendly experience for travelers.Mobile App Integration
Expedia has integrated OpenAI’s ChatGPT into its mobile app, allowing users to engage in open-ended conversations to plan their trips. This feature enables users to discuss travel plans, receive recommendations on accommodations, activities, and transportation, and even save hotels and other travel details discussed during the chat into a “trip” for easy reference later.Cross-Platform Compatibility
The AI assistant, named Romie, can be used not only within the Expedia app but also through messaging platforms like iMessage and WhatsApp. Users can interact with Romie by mentioning the bot in iMessage chat groups or using it one-on-one on WhatsApp, where it can provide itinerary summaries, restaurant suggestions, and other travel-related information.Smart Search Features
On Expedia’s website, the company has introduced smart search capabilities that allow users to describe their preferred hotel features instead of using traditional filters. For example, users can search for hotels with a “rooftop and view of the sea,” and the system will return the best matching hotels.Data Integration
Romie pulls data from various sources such as AccuWeather and Yelp Network to provide users with updated information on flight changes, weather conditions, and other relevant travel details. This integration helps in suggesting hotels near the airport in case of flight cancellations or delays.Beta Testing and Feedback
Expedia is currently in the beta testing phase for many of these AI-powered features. The company is gathering feedback from users and employees to refine the tools, ensuring they meet the desired standards and minimize inaccuracies or inappropriate responses.Global Accessibility
The ChatGPT integration within the Expedia app is rolling out globally, although it is currently limited to English conversations. This global reach ensures that a wide range of users can benefit from these AI-driven travel planning tools.Existing AI Capabilities
Expedia already uses AI and machine learning extensively across its platform for tasks such as providing personalized recommendations, tracking price fluctuations, and predicting the best times to book flights. These existing capabilities are being enhanced with the new ChatGPT-powered features.Conclusion
By integrating these AI tools across various platforms and devices, Expedia aims to make travel planning more intuitive, convenient, and personalized for its users.
Expedia - Customer Support and Resources
Customer Support Options
Expedia offers a variety of customer support options and additional resources, particularly with the integration of AI-driven features in their travel tools.Phone Support
Expedia provides 24/7 phone support through several toll-free numbers. The most commonly used number is (866) 310-5768, which is highly recommended as it has a high success rate of connecting customers with live agents. Other numbers include (800) 397-3342 for travel plan inquiries and (404) 728-8787 for international calls, though the latter incurs charges.Virtual and Chat Support
Expedia also offers virtual and chat support. You can access the chat option by clicking the “Help” icon at the bottom right corner of the Expedia homepage and selecting the online chat option. This allows you to describe your issue and initiate the resolution process. Additionally, Expedia’s chat support is available 24/7.AI-Powered Assistant – Romie
Expedia is introducing an AI assistant named Romie, trained on a mix of in-house and OpenAI models. Romie can assist with search, itinerary building, trip planning, and real-time updates such as flight delays and weather conditions. Users can interact with Romie via iMessage or WhatsApp, and the bot can provide suggestions and direct links to the Expedia app.Smart Search Feature
Expedia is testing a smart search feature that allows users to describe their hotel preferences in natural language, rather than using filters. For example, users can search for hotels with a “rooftop and view of the sea,” and the search will return the best hotels matching those criteria.Email Support
For email support, Expedia provides various department-specific email addresses. For general customer service and booking issues, you can use hotline@expedia.com or help@expedia.com. There are also specific emails for accessibility, legal, and media inquiries.Help Center and FAQs
Expedia’s Help Center is a comprehensive resource where you can find answers to common questions and issues. You can sign in for customized help, explore help articles, and use the Expedia app for further assistance. The Help Center is organized by categories, making it easier to find relevant information quickly.Social Media Support
Customers can also reach out to Expedia through social media platforms like Twitter by tagging @Expedia, which can help in getting a response from customer service representatives. These resources and support options are designed to make your travel planning and booking experience with Expedia as smooth and hassle-free as possible.
Expedia - Pros and Cons
Advantages
Convenience and Time-Saving
Expedia’s AI tools, such as the ChatGPT plugin and the new AI assistant Romie, offer significant convenience and time-saving benefits. These tools can quickly provide recommendations for hotels, flights, and activities, and even help with booking and itinerary management.Personalization
Romie, Expedia’s AI assistant, is designed with hyper-personalization in mind. It can join group chats, listen to vacation plans, and offer personalized suggestions based on the user’s preferences and travel information from emails.Integration and Comprehensive Services
Expedia’s platform is a one-stop shop for all travel needs, including flights, accommodations, car rentals, vacation packages, and activities. The ChatGPT plugin integrates seamlessly with Expedia’s services, allowing users to search for and book travel arrangements efficiently.Cost-Effectiveness
Using Expedia’s AI tools can be cost-effective, as they provide free access to detailed itineraries and recommendations, eliminating the need for additional resources like travel agents or purchased itineraries.Disadvantages
Limited Booking Capabilities
While AI tools like ChatGPT are excellent for planning, they are currently limited in their ability to handle the entire booking process. Users may still need to use third-party booking websites or face limitations in securing travel arrangements directly through the AI.Accuracy and Reliability Issues
The Expedia ChatGPT plugin has been found to have inaccuracies in flight search results, activity recommendations, and car rental options. It also struggles with providing consistent and relevant hotel recommendations.Lack of Human Touch
AI tools lack the real-world experience and customer service that human travel agents provide. In cases of emergencies or changes in plans, users may find it more challenging to get assistance compared to working with a travel agent.Dependence on Middlemen
Booking through Expedia means working with a middleman between the user and the airline or hotel. This can lead to issues such as long wait times and difficulties in resolving problems, as responsibilities may be passed between Expedia and the service provider.Flexibility and Off-Beat Destinations
The AI tools may not be as effective for frequent travelers looking for off-beat destinations or unique experiences. Users may still need to conduct additional research to find the best deals or detailed information about less popular locations. In summary, while Expedia’s AI-driven tools offer significant convenience, personalization, and cost-effectiveness, they also come with limitations in booking capabilities, accuracy, and the lack of a human touch, which can be crucial in certain travel scenarios.
Expedia - Comparison with Competitors
Expedia’s AI Features
Expedia has introduced an AI assistant named Romie, which is integrated into various platforms such as iMessage, WhatsApp, and the Expedia app. Romie can assist with search, itinerary building, trip planning, and provide real-time updates like flight delays and weather conditions. It pulls data from sources like AccuWeather and Yelp to offer personalized suggestions and alternatives in case of travel disruptions, such as suggesting hotels near the airport if a flight is canceled. Expedia is also enhancing its website with smart search capabilities, allowing users to describe their preferred hotel features instead of using filters. For example, users can search for hotels with a ‘rooftop and view of the sea’.Competitors and Alternatives
Kayak
Kayak has launched its Explore AI, which simplifies trip planning by offering suggestions based on budget and interests. Users can input their travel dates, destination type, and budget to generate curated travel options. Kayak’s AI also includes features like price alerts and flight comparison tools to help users find the best deals.Booking.com
Booking.com introduced AI-powered trip planning features in June 2023. While specific details on these features are limited, Booking.com’s large user base and extensive inventory make it a significant competitor in the AI travel planning space.Hopper
Hopper uses predictive AI to forecast flight and hotel prices, advising users on the best time to book to save money. Its “Watch a Trip” feature tracks price fluctuations, and the “Flexible Dates” feature shows price variations for nearby days, helping users secure the most budget-friendly travel dates.Google Gemini
Google Gemini is an advanced AI assistant that integrates with Google’s ecosystem to provide personalized trip planning. It can pull information from Google Maps, Gmail, and Calendar to create detailed itineraries and offer real-time recommendations based on location and preferences.TripIt Pro
TripIt Pro organizes all travel plans in one place by creating a master itinerary from forwarded booking confirmations. It provides real-time updates on flight changes, gate assignments, and other vital trip information, helping to reduce travel stress.Unique Features and Differentiators
- Expedia’s Romie: Expedia’s AI assistant stands out for its ability to be integrated into messaging platforms like iMessage and WhatsApp, allowing users to interact with it in a more conversational and accessible way.
- Smart Search: Expedia’s smart search feature on its website allows users to describe their hotel preferences in natural language, which is a unique and user-friendly approach compared to traditional filter-based searches.
- Cross-Platform Integration: Unlike some competitors, Expedia’s Romie can operate across multiple platforms, including messaging apps and the Expedia app itself, providing a seamless experience across different devices and interfaces.
Potential Alternatives
For users looking for alternatives, here are some options:- Kayak’s Explore AI for budget-conscious travelers who need price alerts and flight comparisons.
- Hopper for predictive price forecasting and flexible date options.
- Google Gemini for users deeply integrated into the Google ecosystem and needing personalized, real-time recommendations.
- TripIt Pro for those who want all their travel plans centralized and updated in real-time.

Expedia - Frequently Asked Questions
Frequently Asked Questions about Expedia’s AI-Driven Travel Tools
What is Romie, and how does it assist with travel planning?
Romie is Expedia’s new AI assistant, developed to help users with various aspects of travel planning. It can assist in searching for hotels, building itineraries, planning trips, and providing real-time updates such as flight delays. Romie can be accessed individually or in group chats on platforms like iMessage and WhatsApp, and it uses data from sources like AccuWeather and Yelp to provide personalized suggestions.How can I interact with Romie?
You can interact with Romie by mentioning the bot in an iMessage or WhatsApp chat. For example, you can ask Romie to summarize your itinerary or suggest restaurants near your hotel. Romie will then provide links to the Expedia app for the suggested options.What features does Romie offer in case of travel disruptions?
Romie is proactive in handling travel disruptions. If there are unexpected events like poor weather or flight delays, Romie can suggest alternative plans, such as booking hotels near the airport or adjusting your itinerary accordingly.How does Expedia’s smart search feature work?
Expedia’s smart search feature allows users to describe the type of hotels they prefer instead of using filters. For instance, you can search for hotels with a “rooftop and view of the sea,” and the search will return the best hotels matching those criteria.Is Romie available to all Expedia users, or is it in a testing phase?
Romie is currently in a testing phase and is available through Expedia’s EG Labs program, which is limited to U.S.-based users. This program allows Expedia to test new features with a select audience before a wider rollout.Can Romie be used in group chats on WhatsApp?
While Romie can be used in individual chats on WhatsApp, it is not yet available for use in WhatsApp group chats. Expedia is still working on figuring out the dynamics of how the bot would function in a group setting.How does Romie help with itinerary building?
Romie can aggregate travel information from emails and other sources to suggest activities and dining options near your hotel. It can also update your itinerary in real time if there are any changes or disruptions.What other AI-powered features is Expedia introducing?
In addition to Romie, Expedia is introducing several other AI-powered features, including an AI-powered help page, guest review summaries, and a cross-date price comparison tool. These features aim to enhance the overall travel planning and booking experience.How does Expedia’s AI impact customer service?
Expedia’s AI tools, including Romie, are integrated into the customer help center to resolve problems more quickly. AI-generated review summaries are also available to help users make informed decisions about their bookings.Are other travel companies also using AI in similar ways?
Yes, other travel companies are also leveraging AI. For example, Booking.com introduced AI-powered trip planning features, Airbnb is testing AI-aided review summaries, and Kayak launched a new conversational tool and a screenshot-based price comparison feature. Startups like Mindtrip, Pilot, and Layla are also developing AI travel agents and recommendation apps.
Expedia - Conclusion and Recommendation
Final Assessment of Expedia’s AI-Driven Travel Tools
Expedia has made significant strides in integrating AI into its travel planning and booking services, particularly with the introduction of its AI assistant, Romie. Here’s a breakdown of what Expedia offers and who would benefit most from these features.Key Features of Expedia’s AI Tools
Romie AI Assistant
Romie is an AI-powered travel agent that can assist with planning, shopping, booking, and making changes during a trip. It can be integrated into iMessage and WhatsApp, allowing users to interact with it directly or in group chats. Romie provides real-time updates, suggests restaurants and activities, and even helps troubleshoot travel disruptions like flight delays or weather changes.
Smart Search
Expedia’s website now features a smart search function that allows users to describe their preferred hotel features, such as “hotels with a rooftop and view of the sea,” rather than using traditional filters. This enhances the search experience by providing more relevant results.
Itinerary Building and Updates
Romie can update itineraries in real time, ensuring that all members of a travel group are informed about any changes. It also offers tools for comparing destinations and viewing AI-generated review summaries for hotels.
Customer Service
The online customer help center has been updated with AI to resolve problems more quickly, making customer support more efficient.
Who Would Benefit Most
Expedia’s AI-driven tools are particularly beneficial for several types of travelers:Group Travelers
Those traveling in groups can greatly benefit from Romie’s ability to be invited into group chats on iMessage or WhatsApp, providing personalized suggestions and real-time updates for the entire group.
Busy Travelers
Individuals with tight schedules will appreciate the streamlined search and booking process, as well as the proactive suggestions for dealing with travel disruptions.
First-Time Travelers
New travelers can benefit from the personalized recommendations and the ease of use of Expedia’s AI tools, which simplify the planning and booking process.
Overall Recommendation
Expedia’s integration of AI into its travel tools is a significant step forward in enhancing the travel planning experience. Here are some key points to consider:Convenience
Expedia’s AI tools, especially Romie, offer a high level of convenience by providing real-time updates, personalized suggestions, and streamlined search and booking processes.
Personalization
The AI assistant’s ability to learn from user interactions and provide hyper-personalized recommendations makes the travel experience more relevant and satisfying.
Efficiency
The use of AI in customer service and itinerary management reduces waiting times and enhances overall efficiency.
If you are looking for a travel platform that combines ease of use, personalized recommendations, and real-time assistance, Expedia’s AI-driven tools make it a strong choice. However, it’s important to note that these features are currently in the testing phase through Expedia’s EG Labs program, available to U.S.-based users, so some features may still be evolving.