
Klook - Detailed Review
Travel Tools

Klook - Product Overview
Introduction to Klook
Klook is an online travel booking platform and app that simplifies the process of finding and booking various travel experiences. Founded in 2014, Klook has grown into a global brand in the travel industry.
Primary Function
Klook’s primary function is to connect travelers with a wide range of activities, tours, and services at their desired destinations. This includes booking tours, theme park tickets, hotels, rental cars, shuttle services, SIM cards, attraction tickets, dining offers, insurance, and even flights. The platform allows users to explore and book these experiences through its website or mobile app.
Target Audience
Klook’s target audience is predominantly young travelers, particularly those aged between 18-44 years old. This demographic includes tech-savvy individuals, such as Gen Z travelers, who are seeking unique, personalized, and convenient travel experiences. Additionally, Klook caters to families, adventure seekers, and luxury travelers who are looking for immersive and memorable experiences.
Key Features
Wide Range of Experiences
Klook offers a diverse selection of activities, from cultural tours and outdoor adventures to family-friendly attractions and luxury experiences. This ensures there is something for every type of traveler.
User-Friendly Booking Process
The platform features a seamless and intuitive booking system, allowing users to browse, select, and book experiences with just a few clicks. Users can also access their booking details and vouchers in one place.
Customer Reviews and Ratings
Klook includes reviews and ratings from other travelers, helping users make informed decisions about their bookings. This transparency builds trust and confidence in the platform.
Competitive Pricing
Klook is known for offering competitive prices and exclusive deals, making it a cost-effective choice for travelers. The platform frequently runs promotions and discounts, further enhancing its value.
Instant Confirmation and E-Tickets
Many bookings on Klook come with instant confirmation and direct entry tickets via QR codes, making the travel experience hassle-free.
Mobile App Convenience
The Klook mobile app allows users to book experiences on the go and offers exclusive deals and discounts for app users.
24/7 Customer Support
Klook provides round-the-clock customer support to assist users with any inquiries or issues they may encounter during their booking process or while on their trip.
By combining these features, Klook makes travel planning easier, more enjoyable, and highly convenient for its users.

Klook - User Interface and Experience
User Interface Overview
The user interface of Klook, particularly in its travel tools and AI-driven features, is crafted to provide a seamless and intuitive experience for users.Ease of Use
Klook’s interface is designed to be simple and easy to access. The booking process is streamlined, allowing users to complete bookings with just a few clicks. This ease of use is a key highlight, making it convenient for users to book activities, tours, dining experiences, and even air tickets quickly and efficiently.User Interface Design
The UI/UX of Klook is a significant focus area for the platform. The app features a visually appealing and intuitive design that aligns with the brand and engages users. The use of advanced AI technology, such as the newly introduced K.AI (Klook AI), enhances the user experience by providing personal recommendations based on user preferences. This AI tool can answer questions about activities, compare packages, and even assist in planning trips through interactive Q&A sessions.Key Features
Instant Confirmation and Direct Entry
Users can receive instant confirmation or direct entry tickets, allowing them to enter attractions or museums by showing a QR code, which makes traveling much more fuss-free.Multilingual and Multicurrency Support
The app supports multiple languages and currencies, catering to a worldwide user base and enhancing the overall user experience.Exclusive Deals and Loyalty Points
Klook offers exclusive deals to make travel more cost-effective and a loyalty program (Klook Rewards) that rewards users with points for their bookings, which can be used to offset future costs.Engagement
The interface is engaging due to its interactive elements, such as the AI chatbot and trip planner. These features help users make informed decisions about their travel plans and activities, enhancing their overall engagement with the platform.Customer Support
While the interface and AI features are well-regarded, some users have reported issues with customer support. Despite Klook’s efforts to improve customer experience through its Customer Experience Group and AI adoption, some users have experienced delays and difficulties in resolving issues related to their bookings.Conclusion
In summary, Klook’s user interface is designed to be user-friendly, visually appealing, and highly interactive, leveraging AI to enhance the travel planning and booking experience. However, there are areas where customer support could be improved to match the high standards set by the interface and AI features.
Klook - Key Features and Functionality
Klook: Enhancing Travel Experiences with AI
AI-Powered Trip Planning: K.AI
Klook has introduced an AI tool called K.AI, a generative artificial intelligence chatbot and trip planner. This feature helps users make informed travel decisions by answering questions about various activities, comparing different packages, and providing recommendations based on user preferences such as the number of people, days, destination, and budget.Activity Booking and Customization
Klook allows users to book a wide range of activities, including attractions, tours, unique experiences, rail passes, dining options, and essentials like WiFi devices and SIM cards. Users can customize their itinerary according to their preferences, and the platform offers great deals of up to 60% off retail prices with a best price guarantee.Mobile E-Tickets and Instant Confirmation
Once a booking is made, users receive a mobile e-ticket, eliminating the need for physical tickets. This feature ensures instant confirmation within 24 hours, making the pre-travel planning process smoother.Predictive AI for Recommendations
Klook uses predictive AI to provide personalized recommendations to users. This AI analyzes user behavior and preferences to suggest activities and experiences that are likely to interest them.Content Creation and Localization
Klook’s partnership with Google Cloud has enabled the use of generative AI (genAI) to create and localize content for travel pages. This has significantly reduced production times by over 80% while improving translation accuracy and content quality.Shopping Guide Feature
An upcoming feature, powered by genAI, will help travelers make more confident choices between similar experiences by summarizing reviews and identifying common factors. This feature will aid in complicated comparisons, making decision-making easier for users.Conversational Commerce
Klook is developing an AI-powered conversational commerce approach using a chat-based interface. This interface provides real-time, personalized recommendations similar to those from a travel expert, leveraging user reviews, feedback, and destination travel information.Klook Credits and Reviews
Users can earn Klook credits by completing activities and leaving reviews. These credits can be used to get discounts on future bookings, encouraging user engagement and feedback.Multi-Language Support
K.AI and other features are integrated into the platform across eight different languages, catering to Klook’s various markets, particularly in the APAC region. This ensures that users from diverse linguistic backgrounds can use the platform comfortably.Enhanced Platform Performance
The integration of Google Cloud’s genAI tools has improved Klook’s platform performance by up to 70% and increased the efficiency of code review processes by 60%. This enhances the overall user experience by ensuring faster and more reliable service. These features collectively make Klook a user-friendly and efficient platform for booking travel activities, leveraging AI to provide personalized and seamless travel experiences.
Klook - Performance and Accuracy
Performance
Klook has seen significant improvements in performance since integrating Google Cloud’s generative AI tools. Here are some notable achievements:Content Creation
The use of generative AI has slashed production times for creating and localizing content on Klook’s travel pages by more than 80%. This has not only sped up the process but also enhanced content quality.Code Review and Development
Klook’s engineering teams have increased the efficiency of their code review processes by 60% and improved platform performance by up to 70% with the help of Google’s generative AI tools.Operational Efficiency
AI tools have also helped merchants improve their operational efficiency. For instance, a feature that summarizes user reviews into constructive feedback has led to significant service level improvements, with one merchant seeing a new product comprise 24% of the attraction’s total revenue.Accuracy
Accuracy has been a major focus area for Klook, particularly in translation and content quality:Translation Accuracy
Klook adopted Google’s Gemini foundation model, which has led to better translation accuracy compared to the previous PaLM-2 model. This improvement is crucial for a platform serving multiple languages across the APAC region.Content Quality
The generative AI tools have not only sped up content creation but also boosted the overall quality of the content, ensuring that travelers receive accurate and reliable information.Limitations and Areas for Improvement
While Klook has made significant strides, there are areas that require ongoing attention:Validation and Reliability
Klook and Google Cloud are working together to co-develop an AI infrastructure layer with a focus on validating the accuracy and reliability of all generative AI outputs. This indicates a continuous effort to ensure the trustworthiness of AI-generated content.Responsible AI Practices
Klook is also leveraging Google Cloud’s expertise to meet best practices around responsible AI. This includes honing technical skills within their engineering team and ensuring seamless transitions to newer AI technologies as they become available.User Feedback and Insights
While Klook is harnessing user reviews and merchant insights effectively, there is always room for further refinement in how these inputs are integrated into the AI system to provide even more personalized and accurate recommendations.Engagement
Klook’s AI tools are designed to enhance user engagement through interactive features:K.AI Chatbot
Klook has introduced an AI chatbot and trip planner called K.AI, which provides real-time, personalized recommendations similar to a travel expert. This chat-based interface aims to make trip planning and booking more seamless and interactive. Overall, Klook’s integration of generative AI has significantly improved both the performance and accuracy of its travel tools, while also enhancing user engagement. However, the company continues to work on ensuring the reliability and responsible use of these AI technologies.
Klook - Pricing and Plans
When using Klook for your travel needs, the pricing structure is largely based on the specific activities, tours, and services you choose, rather than on predefined tiers or plans. Here’s a breakdown of what you can expect:
Activity and Service Pricing
Overview
Price Variation
Discounts and Promotions
Types of Discounts
Loyalty Program
Klook Rewards
Instant Confirmation and Direct Entry
Convenience
No-Show Protection
Insurance Option
Free Options
Signing Up
Best Price Guarantee
Price Matching

Klook - Integration and Compatibility
Integration with Other Tools
Klook achieves integration with other travel services and tools primarily through its marketplace and API connections. For instance, if you are a service provider, you can connect your products to Klook through the Bókun marketplace. This involves sending a contract proposal to Klook, which includes setting up contract terms and selecting the relevant products. Once Klook accepts the proposal, they will guide you through the next steps to establish a live integration. This live integration allows Klook to display your product availability directly from your Bókun account and update bookings across all connected channels automatically.Compatibility Across Devices
Klook’s platform is highly compatible with a variety of devices, making it accessible to a wide range of users.Mobile App
Klook has a user-friendly app available for both Android and iOS devices. The app is optimized for smartphones and tablets, allowing users to easily browse and book activities, transportation, and other travel services. The interface is intuitive, with tabs for different sections such as ‘Activities and Transport,’ ‘WiFi and SIM cards,’ and ‘Train Tickets.’eSIM Compatibility
Klook offers eSIM plans that are compatible with most modern devices, including various models of iPhones, Samsung phones, and Pixel phones. Users can activate these eSIM plans via the Klook app or by scanning a QR code, ensuring seamless connectivity without the need for physical SIM cards.Web Platform
Klook’s website is also highly functional and easy to use. Users can search for specific activities or services, view pricing, reviews, and availability, and complete the booking process efficiently. The website is accessible on both desktop and mobile browsers.AI-Driven Enhancements
Klook has also deepened its partnership with Google Cloud to enhance its travel experiences using AI. This partnership includes the use of generative AI to create and localize content, improve translation accuracy, and streamline software development processes. For example, Klook uses AI to summarize user reviews and provide personalized recommendations, making trip planning more interactive and tailored to each traveler’s needs. In summary, Klook’s integration with other tools is facilitated through its marketplace and API connections, while its compatibility across devices is ensured through its well-designed app, eSIM services, and user-friendly website. The platform’s AI-driven enhancements further improve the overall user experience.
Klook - Customer Support and Resources
Customer Support Channels
Live Chat
Klook provides a 24/7 English live chat service. You can access this feature by clicking on the chat icon at the bottom right corner of any destination or activity page on the Klook website. This live chat is also available through the Help Center and via your bookings section.
Phone Support
Users can contact Klook’s customer service via phone using numbers such as 852 3462 6208 (Hong Kong) or 65 3105 1360 (Singapore). Be prepared to provide your email, phone number, or full name to identify yourself as a customer. However, note that the average hold time is more than 30 minutes, with the longest wait times on Sundays and the shortest on Wednesdays.
Email Support
You can also reach out to Klook’s customer service via email at support@klook.com. This method ensures a written record of your correspondence and is useful for addressing various issues, although responses may not be immediate.
Additional Resources
Help Center
The Klook Help Center is a comprehensive resource where you can find answers to common questions and access the live chat feature. It is accessible from the Klook website and provides detailed information on various topics related to bookings and services.
Booking Support
If you have issues with a specific booking, you can contact customer support directly through your bookings. Click on your profile picture, select “Bookings,” choose the relevant booking, and then click on “Need help with this booking?” followed by “Chat with us.”
AI-Driven Tools
K.AI (Klook AI)
Klook has introduced a generative AI chatbot and trip planner called K.AI, which is integrated into the Things To Do activity page across eight different languages. This AI tool helps with trip planning, providing real-time, personalized recommendations similar to a travel expert.
AI-Powered Conversational Commerce
Klook is enhancing its platform with AI-powered conversational commerce, which uses user reviews, feedback, and destination travel information to provide personalized and interactive trip planning experiences.
By utilizing these support channels and resources, users can effectively address their queries and issues related to Klook’s travel services.

Klook - Pros and Cons
Advantages of Klook
Klook offers several significant advantages that make it a popular choice for travelers:Competitive Pricing
Klook is known for its affordable prices, often cheaper than booking through other platforms or directly, especially for experiences in Asia.Ease of Booking
The platform provides a simple and efficient booking process, allowing users to book activities, tickets, transportation, SIM cards, hotels, and even food with just a few clicks.Loyalty Program
Klook Rewards offers loyalty points for every booking, which can be used to offset the cost of future bookings.Instant Confirmation and Direct Entry
Many experiences on Klook offer instant confirmation or direct entry tickets via a QR code, making the travel experience fuss-free.Wide Range of Activities
Klook provides a vast inventory of activities and experiences across various destinations, particularly strong in Asia.AI-Driven Features
Klook has introduced AI tools such as K.AI, a generative AI chatbot and trip planner, which helps in trip planning and provides personalized recommendations. This AI also enhances content creation, translation accuracy, and platform performance.Disadvantages of Klook
Despite its advantages, Klook also has some notable disadvantages:Limited Service Offerings
Klook primarily focuses on tourist activities and attractions, lacking comprehensive services such as flight bookings, hotel reservations, and car rentals. This limited range can restrict customer choices and impact its market share.Customer Service Issues
Customers have reported slow response times from Klook’s customer service, a lack of transparency and communication, and issues with the user experience and interface of the mobile app. These include technical glitches and payment processing errors.Low Repeat Purchase Rate
Klook faces challenges in encouraging customers to make repeat purchases, indicating a weakness in customer retention. Improving customer experience, loyalty programs, and personalized offerings could help address this.Supplier Relationship Management
Maintaining strong partnerships with suppliers is crucial for Klook. Managing these relationships effectively to offer a wide range of services can be challenging. By considering these pros and cons, users can make informed decisions about whether Klook meets their travel planning and booking needs.
Klook - Comparison with Competitors
When Comparing Klook to Other AI-Driven Travel Tools
Several unique features and competitive advantages stand out, along with some notable alternatives.
Unique Features of Klook
K.Ai
Klook has developed its own AI, named K.Ai, which helps customers make informed travel decisions by answering questions about activities, comparing packages, and planning trips through interactive Q&A sessions. This AI assistant is integrated into the platform to provide personalized recommendations based on user preferences, including the number of people, days, destination, and budget.
Seamless Booking Process
Klook’s platform is known for its user-friendly interface and intuitive booking process, making it easy for travelers to search, book, and manage their reservations with just a few clicks.
Extensive Network of Partners
Klook has an extensive network of partners and suppliers, offering a wide variety of experiences and attractions. This network enables Klook to provide unique and authentic local experiences, giving it a competitive edge.
Integration with Google Cloud
Klook has partnered with Google Cloud to enhance its services using AI. This partnership has improved content creation, translation accuracy, and overall platform performance. Features like the “shopping guide” use AI to summarize reviews and highlight key points, helping users make informed choices.
Personalized Recommendations
Klook uses data analytics and machine learning to personalize recommendations for users based on their preferences and past bookings. This makes the travel experience more tailored and enjoyable.
Alternatives and Competitors
Roam Around
This AI travel planner focuses on creating hyper-customized travel plans based on specific needs and preferences. It operates in the travel and technology sectors, similar to Klook, but with a different approach to personalization.
Layla
Based in Berlin, Germany, Layla offers a travel planning and guide service that assists users in discovering new destinations, planning itineraries, and booking flights and hotels. Layla’s focus is more on the entire travel planning process, including flights and hotels, which is slightly different from Klook’s focus on activities and attractions.
Copilot2trip
This AI-powered travel assistant creates tailored travel plans with interactive maps, suitable for both single-day business trips and complex multi-day family vacations. It is based in Dubai and offers a more map-centric approach to travel planning.
Travelities
This AI trip planner generates personalized travel plans, including travel deals, accommodations, and activities based on user preferences. It is similar to Klook in terms of personalization but may not have the same extensive network of local partners.
Bettertravel.ai
This tool simplifies the travel planning process by generating personalized travel recommendations and custom itineraries based on user preferences and interests. It is more focused on the planning aspect rather than the booking and management of activities and attractions.
Key Differences
Scope of Services
While Klook is heavily focused on booking activities, attractions, and experiences, some competitors like Layla and Bettertravel.ai also include booking flights and hotels in their services.
Technology Integration
Klook’s partnership with Google Cloud sets it apart in terms of AI infrastructure and content creation efficiency. This is a unique feature that enhances the overall user experience and operational efficiency.
Local Partnerships
Klook’s extensive network of local suppliers and vendors provides users with a wide range of authentic and unique experiences, which is a significant competitive advantage.
In summary, Klook stands out with its advanced AI capabilities, seamless booking process, and strong network of local partners. However, alternatives like Roam Around, Layla, and Bettertravel.ai offer different approaches to travel planning and personalization that might appeal to users with different needs and preferences.

Klook - Frequently Asked Questions
What is Klook and what services does it offer?
Klook is an online platform and app that helps users find and book various travel experiences, including tours, activities, accommodation, dining, and services like airport transfers and SIM card purchases. It also offers products such as tickets and transportation options, making travel more convenient.
How do I sign up and create an account on Klook?
To sign up on Klook, you can either use the website or the mobile app. On the website, click on ‘Sign Up’ at the top right corner and create an account using your email address or via Facebook or Google accounts. On the mobile app, download it from the iOS App Store or Google Play Store, tap on the ‘Account’ icon, and then select the ‘Sign Up’ button. You can log in if you already have an account.
How do I book activities and services on Klook?
To book on Klook, start by signing up or logging in to your account. Then, browse through the available activities, tours, and services by searching for a specific activity or destination. Once you find what you want, click on it to see details, pictures, videos, and reviews from other travelers. You can then proceed to book the activity within the app, and all your booking details and vouchers will be stored in one place for easy access.
What payment methods does Klook accept?
Klook accepts several payment methods, including credit/debit cards, PayPal, and more. After adding any applicable promo codes or redeeming Klook credits, you can complete your payment using one of these methods.
How do I receive and use my booking vouchers on Klook?
Upon successful payment, you will receive an email with your order summary and a separate confirmation email with your voucher(s). These vouchers are what you need to redeem the Klook activity, service, or product at your destination. Many activities have instant confirmation, and you can access your mobile e-voucher directly in the Klook app, even without internet connectivity. Follow the instructions provided in the confirmation email or the ‘How To Redeem’ section of the activity page to use your voucher.
Can I apply promo codes or use loyalty points on Klook?
Yes, you can apply promo codes and use Klook credits (earned through Klook Rewards) during the booking process. Before proceeding to payment, enter your promo code or redeem your Klook credits to maximize your holiday savings. Only one promo code can be used per booking, but you can use it in conjunction with your Klook credits.
What are the benefits of using Klook for travel bookings?
Using Klook offers several benefits, including ease of booking, loyalty points through Klook Rewards, instant confirmation or direct entry tickets for some activities, and competitive pricing. These features make traveling more convenient and cost-effective, especially for experiences in Asia.
Can I book transportation and other travel necessities through Klook?
Yes, Klook allows you to book various travel necessities such as airport transfers, SIM cards, scooter rentals, and other transportation options. This makes your travel planning more comprehensive and convenient.
How reliable are the reviews on Klook?
Klook allows users to read real reviews from other travelers who have purchased the same activities. These reviews can help you decide if an activity is right for you, providing a reliable source of feedback from actual users.
What if I need to check the status of my booking on Klook?
You can check the status of your booking within the ‘Bookings’ section of your Klook account on both the website and the mobile app. This section provides updates and details about your bookings.
Are there any additional features or services that Klook is introducing?
Klook is continuously expanding its services beyond travel experiences, including domestic travel, social commerce, and seamless in-trip services. They are also leveraging social media and influencers for marketing, particularly in China, to enhance user experience.
