
Submagic - Detailed Review
Video Tools

Submagic - Product Overview
Submagic Overview
Submagic is an AI-powered video editing platform that simplifies the process of creating engaging short-form videos, particularly for social media and other online content. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Submagic is built to help businesses, teams, and content creators edit videos quickly and efficiently. It leverages AI tools to automate tasks such as captioning, trimming, and adding sound effects, allowing users to produce high-quality content up to 10 times faster than traditional methods.Target Audience
The platform is popular among social media managers, agencies, and teams that need to produce a high volume of content. The audience demographics show that the largest age group of users is 25-34 years old, with a slight majority being male (around 55-56%).Key Features
Dynamic Captions
Submagic offers dynamic captions in 48 languages, which can be customized in terms of style, color, and animation to match the user’s brand. This feature enhances accessibility and engagement, especially on social media platforms.AI-Powered Trimming
The platform includes an AI-powered trimming tool that allows users to remove unwanted footage using a text-based editor. This tool saves time by enabling faster edits and focusing on the most important content.Premium B-Roll and Stock Footage
Submagic integrates with Storyblocks, providing access to premium B-roll footage that can be easily added to videos. This feature helps create more professional-looking content without the need for additional filming.AI Audio Enhancement
The platform includes tools for cleaning audio and removing background noise, ensuring clear and professional sound. It also features auto-silence removal to create a more fluid viewing experience.Collaboration and Feedback Sharing
Submagic offers collaboration tools that make it easy for teams to work together on video projects. Users can share content via links and gather feedback in a streamlined manner.AI-Generated Descriptions and Hooks
Submagic can automatically generate video descriptions and hooks based on the content, helping creators optimize their videos for better reach and engagement on social media. Overall, Submagic is a comprehensive tool that streamlines video editing processes, making it easier for creators to produce and share high-quality, engaging content quickly.
Submagic - User Interface and Experience
User Interface of Submagic
The user interface of Submagic is crafted to be intuitive and user-friendly, making it accessible to a wide range of users, from novice content creators to experienced video editors.Ease of Use
Submagic is known for its simplicity and ease of use. The platform allows users to edit videos with the ease of editing a Word document, which significantly reduces the learning curve.- Key features such as adding captions, B-roll footage, transitions, and sound effects can be implemented with just a few clicks.
- The AI-powered trimming tool enables users to remove unwanted footage, silences, and filler words automatically, saving a considerable amount of time.
User Interface
The interface is streamlined and organized, allowing users to quickly find and use the various tools and features.- Users can generate dynamic captions in over 48 languages, customize their style, color, and animation to match their brand’s aesthetic, all within a straightforward interface.
- The integration with Storyblocks for premium B-roll footage is seamless, enabling users to add high-quality stock footage with minimal effort.
- Collaboration tools are also user-friendly, allowing teams to work together on video projects, share content, and gather feedback through link-based sharing.
Overall User Experience
The overall user experience is highly positive, with users praising the platform’s efficiency and ease of use.- Submagic is rated highly for its features, with a 4.5/5 rating, and its ease of use, with a 4.6/5 rating.
- Users appreciate the time-saving aspects, with many reporting that Submagic saves them several hours of editing time each week.
- The platform also supports continuous feedback and improvement, with new features being added regularly to enhance the user experience.
Engagement and Factual Accuracy
Submagic prioritizes engagement and factual accuracy, particularly with its captioning feature, which boasts a 99% accuracy rate. This ensures that the captions are not only visually appealing but also accurate, enhancing the overall engagement of the video content.In summary, Submagic’s user interface is designed to be simple, efficient, and highly user-friendly, making it an excellent choice for content creators and video editors looking to streamline their workflow and produce high-quality, engaging videos quickly.

Submagic - Key Features and Functionality
Submagic Overview
Submagic is an AI-powered video editor that simplifies and accelerates the process of creating engaging short-form videos. Here are the main features and how they work:
Automatic Caption Generation
Submagic uses advanced speech recognition technology to automatically transcribe the audio from your videos into captions. This feature supports over 48 languages, ensuring high accuracy and saving time that would be spent on manual transcription. You can customize the caption styles, colors, and animations to match your brand’s aesthetic, which is particularly useful for capturing viewers’ attention on social media platforms.
B-Roll Integration
Submagic allows you to enhance your videos with relevant B-roll footage. With a single click, you can add stock footage from a premium library, such as Storyblocks, to add depth and context to your videos. This feature is especially beneficial for creating professional-looking content without the need for additional filming.
Auto-Cut Functionality
The platform’s AI identifies and removes silent segments and filler words (like “um,” “uh,” and “so”) automatically, improving the pacing and flow of your videos. This feature helps in trimming unwanted footage and ensuring your videos are more engaging and dynamic.
Customizable Transitions and Auto-Zoom
Submagic offers tools for adding customizable transitions and auto-zoom effects to your videos. You can select various transition styles, such as quick zooms or vintage looks, to make your videos more visually appealing. The auto-zoom feature helps emphasize key moments in your videos without manual editing.
AI Audio Enhancement
The platform includes AI tools for cleaning audio and removing background noise, ensuring a clear and professional sound. The auto-silence removal feature detects and eliminates pauses, making the video viewing experience more fluid.
Collaboration Tools
Submagic allows for seamless collaboration among team members, clients, and partners. You can invite others to work on video projects, share content, and gather feedback through link-based video sharing. This feature streamlines the review and editing process.
AI-Generated Descriptions and Hooks
Submagic can automatically generate video descriptions and hooks based on the content of your videos. This helps optimize your videos for better reach and engagement on social media platforms, making it easier to maximize organic visibility.
Premium B-Roll and Stock Footage
Users on the Growth and Business plans have access to higher-quality B-roll footage and more extensive libraries. This allows for the creation of more professional and engaging content without the need for additional filming.
Video Trimming with AI
Submagic’s AI-powered trimming tool lets you remove unwanted footage using a text-based editor. You can quickly trim clips to the desired length, saving time and allowing you to focus on the content that matters most.
Export Options
The platform offers advanced export options, including 4K export and 60 FPS, ensuring your videos look crisp and run smoothly. You can also export multiple videos at once, which is a significant time-saver.
Custom Cover Images and Video Hooks
You can upload your own thumbnails and customize the cover images of your videos. Additionally, you can customize video hooks with new font styles and weights, giving you more creative control over how your content appears in feeds.
AI Clip Maker
Submagic’s AI analyzes long-form videos to select the most engaging moments and hooks, allowing you to create multiple short clips from a single video. This feature uses virality scores and viewer retention data to ensure the clips are highly engaging.
Conclusion
These features, powered by advanced AI algorithms, make Submagic an invaluable tool for content creators, marketers, and social media managers, helping them produce high-quality, engaging videos quickly and efficiently.

Submagic - Performance and Accuracy
Performance of Submagic
Submagic is renowned for its efficient and user-friendly AI-driven video editing capabilities, particularly in the realm of short-form video creation. Here are some key aspects of its performance:Speed and Efficiency
Submagic significantly speeds up the video editing process by automating tasks such as captioning, trimming, and adding sound effects. The platform can generate captions with over 99% speech-to-text accuracy in 50 languages, saving users a considerable amount of time that would be spent on manual transcription.AI-Powered Trimming
The AI trimming feature is highly effective in identifying and removing unnecessary sections of the video, such as long pauses or filler words. This tool acts as a personal editing assistant, suggesting cuts to create more engaging content, thus streamlining the editing workflow.Collaboration and Feedback
Submagic facilitates seamless team collaboration through link-based video sharing, allowing clients or team members to review and suggest edits easily. This feature enhances the overall efficiency of the editing process, especially for teams and agencies.Engagement Enhancements
The platform includes features to boost viewer engagement, such as dynamic captions, emojis, highlighted keywords, and trendy templates. These elements make the captions more visually appealing and help maintain viewer interest.Accuracy
Caption Accuracy
Submagic boasts an impressive 99% speech-to-text accuracy for its captions, which is a significant advantage for content creators. The AI highlights any words it is unsure about in orange, allowing for quick corrections.Audio Enhancement
The AI tools for audio cleaning and silence removal ensure clear and professional sound quality. This feature automatically detects and eliminates pauses, making the video more fluid and engaging.Translation and Accessibility
Submagic supports multiple languages and offers AI-powered translations, making content accessible to a global audience. The captions can be customized in terms of style, color, and animation to match the brand’s aesthetic, enhancing accessibility and engagement.Limitations and Areas for Improvement
Learning Curve
Despite its user-friendly interface, Submagic’s extensive features and AI tools can have a learning curve, potentially overwhelming new users unfamiliar with advanced editing software.Internet Dependency
The platform requires a stable internet connection to access its cloud-based features, which can limit usability in areas with poor connectivity.AI Accuracy Limitations
While the AI is highly accurate, it may not always capture nuanced expressions or dialects perfectly in transcriptions and translations. This can lead to occasional inaccuracies that need manual correction.Template Customization
Although Submagic offers a variety of trendy templates, the customization options can be limited, which might restrict creators who want unique and standout content.Resource Intensity
The advanced features of Submagic may demand high computational power, which could exclude users with older or less powerful hardware.Conclusion
Submagic is a powerful tool for content creators, especially those focused on short-form video production. Its AI-driven features significantly enhance efficiency and engagement, although there are some areas where it could improve, such as handling nuanced expressions and providing more flexible template customization. Overall, Submagic is a valuable asset for anyone looking to produce high-quality, engaging videos quickly and efficiently.
Submagic - Pricing and Plans
Submagic Pricing Overview
Submagic, an AI-driven video editing tool, offers a structured pricing plan to cater to various needs of content creators. Here’s a breakdown of their pricing tiers and the features included in each:
Starter Plan
Cost
$14 per month (billed annually), or $20 per month (billed monthly).
Features
This plan is ideal for beginners and includes the creation of up to 20 videos per month, each up to 2 minutes long. Key features include AI-generated captions, free B-roll, trimming tools, and AI-powered descriptions. However, it does not include custom templates.
Growth Plan
Cost
$34 per month (billed annually), or $40-$50 per month (billed monthly).
Features
This plan is for users looking to expand their video production. It offers unlimited video creation, 4K import and export, premium B-roll, AI-generated hook titles, clean audio, and the ability to download subtitles. It also includes up to 5 minutes of video length and 5 custom templates.
Business Plan
Cost
$90 per month (billed annually), or $150 per month (billed monthly).
Features
Designed for agencies and professional editors, this plan supports unlimited video creation and custom templates, with each video up to 30 minutes long. Additional benefits include priority support, 60 FPS export, and advanced features that enhance video quality and editing efficiency.
Enterprise Plan
Cost
Custom pricing based on the customer’s request.
Features
This plan is for organizations with unique needs and offers flexible terms, payment via invoice, and specific support to meet organizational requirements.
Free Trial and Limited Free Option
Free Trial
Submagic provides a free trial that allows users to explore its features without any commitment.
Limited Free Option
There is no permanent free plan, but users can create up to three videos per month with a free account, though these videos will have a Submagic watermark and are limited to 200 MB and 1 minute 30 seconds in length.

Submagic - Integration and Compatibility
Submagic Overview
Submagic, an AI-powered video editing tool, offers several integration and compatibility features that make it a versatile option for content creators across various platforms and devices.
Platform Compatibility
Submagic is accessible as a web-based application, allowing users to access and edit their projects from any device with a browser, whether it’s a Mac, Windows PC, or any other device with internet access.
Social Media Integration
Submagic seamlessly integrates with popular social media platforms such as Instagram, TikTok, and YouTube. It allows users to create platform-specific content, including auto-generated descriptions and hashtags, and directly share their edited videos to these platforms. This integration helps maximize reach and engagement on social media.
Multi-Language Support
The tool supports AI-powered translations in over 48 languages, making it compatible for creators aiming to reach a global audience. This feature ensures that captions and other content elements are accurately translated, enhancing accessibility and engagement across different regions.
Video Formats and Resolutions
Submagic supports multiple video formats and resolutions up to 4K at 60 FPS, which is particularly useful for creating professional-quality outputs. This compatibility ensures that users can work with a variety of video types without worrying about format limitations.
Collaboration Tools
The platform offers multi-user collaboration features, allowing multiple users to work on the same project simultaneously. This feature is beneficial for teams and agencies, streamlining the video production process and enhancing teamwork.
Desktop App
While Submagic is primarily a web-based application, users can also enhance their experience by using the desktop app available through WebCatalog Desktop for Mac and Windows. This allows for distraction-free windows and easier management of multiple accounts and apps.
Customer Support
Submagic provides customer support through chat on the website and a Discord community, ensuring users have resources available to help them integrate the tool into their workflow smoothly.
Conclusion
In summary, Submagic’s integration with social media platforms, its support for multiple languages and video formats, and its collaboration features make it a highly compatible and versatile tool for content creators. Its accessibility across different devices and the availability of customer support further enhance its usability.

Submagic - Customer Support and Resources
Customer Support
Submagic provides multiple channels for customer support:Chat Support
Users can reach out via the chat support feature on the Submagic website for quick answers to their queries.Email Support
In addition to chat, users can also contact the support team via email for more detailed issues.Priority Support Hotline
For users on the Business plan, Submagic offers priority access to a support hotline, ensuring faster resolution of their issues.Additional Resources
To help users get the most out of the platform, Submagic offers several additional resources:Discord Community
Users can join the Submagic Discord community to discuss further with the team and connect with other users. This community can be a valuable resource for tips, feedback, and support from peers.Guides and Tutorials
While the specific content of these resources is not detailed in the available information, the intuitive interface and user-friendly design of Submagic suggest that there are likely guides and tutorials available to help new users get started.Multi-User Collaboration Tools
Submagic includes features for real-time collaboration, allowing multiple users to work on the same project simultaneously. This can be particularly helpful for teams and agencies, providing a seamless and efficient workflow.General Support Experience
Users generally find the support provided by Submagic to be responsive and helpful, although there is some room for improvement in handling more complex issues quickly. By offering these support options and resources, Submagic ensures that its users can create high-quality, engaging videos with minimal hassle and maximum support.
Submagic - Pros and Cons
Advantages of Submagic
Submagic offers several significant advantages that make it a valuable tool for video creators, especially those focused on short-form content.Affordable Pricing
Submagic has a budget-friendly starter plan that begins at just $20 per month, making it an accessible option for beginners and those on a tight budget.AI-Powered Features
The platform is equipped with AI-driven tools that automate tasks such as generating captions, trimming videos, adding descriptions, and creating titles and hooks. This significantly streamlines the video editing process.No Watermark
Unlike many other video editing tools, Submagic does not add a watermark to your videos, even on the most basic plan, ensuring your content looks professional.Free B-Roll Access
Submagic provides free B-Roll footage, which can enhance the production value of your videos without additional costs. For premium plans, it even offers access to a library of paid stock videos.Easy to Use
The interface is user-friendly and intuitive, making it ideal for content creators who are new to video editing.High-Quality Output
Submagic supports multi-format video output, including 4K export and 60 FPS, ensuring high-quality videos suitable for professional use.Collaboration Tools
The platform allows real-time collaboration with teammates and includes multi-user workflows and client approval tools, making team projects more efficient.Time-Saving
Submagic’s AI features, such as the AI Silence Remover and automatic caption generation, save a significant amount of time that would otherwise be spent on manual edits.Global Reach
Submagic supports multiple languages, enabling you to reach a global audience and expand your viewer base.Disadvantages of Submagic
While Submagic offers many benefits, it also has some limitations that might make it less suitable for certain users.Video Length Restrictions
The starter plan limits videos to just 2 minutes, which can be restrictive for creators who need to produce longer content.Limited Customization in Lower Plans
Custom templates and advanced features are only available in the higher-tier plans, limiting creative control for users on the starter plan.Basic Export Quality in Lower Plans
The starter plan does not offer 4K export capabilities, which can be a disadvantage for creators who require high-resolution output.Limited to Short-Form Content
Submagic is optimized for short-form content like YouTube Shorts, TikTok, and Instagram Reels, making it less suitable for creators who focus on long-form videos or more complex projects.Limited Videos Per Month
The starter plan allows only 20 videos per month, which may not be enough for more active creators or businesses with high content production needs.Slight Learning Curve for Advanced Features
While the interface is generally easy to use, some advanced customization options may require a bit of learning, especially for those new to video editing tools.Some Features Require Premium Plans
Certain advanced features, such as premium B-Roll and AI clean audio, are only available in the higher-tier plans, which could be a drawback for those on a tighter budget. Overall, Submagic is a solid choice for those looking to create engaging short-form videos quickly and efficiently, but it may not be the best fit for creators needing advanced features or longer content.
Submagic - Comparison with Competitors
When comparing Submagic to other AI-driven video tools, several key features and differences stand out.
Unique Features of Submagic
- AI-Generated Captions: Submagic automatically generates captions in over 48 languages, which is a significant advantage for creators targeting a global audience. It also adds emojis, highlights keywords, and uses contemporary templates to make captions more engaging.
- Auto-Zoom and Auto-Cut: Submagic’s auto-zoom and auto-cut features help emphasize key moments in videos and remove silences and filler words, improving video pacing without manual editing.
- B-Roll Integration: Submagic automates the addition of relevant B-roll footage, enhancing the visual appeal of videos. This is a time-saving feature compared to manual selection and integration.
- Collaboration Tools: Submagic allows real-time collaboration, enabling multiple users to work on the same project simultaneously, which is beneficial for teams and clients.
Alternatives and Comparisons
InVideo AI
- InVideo AI is a strong competitor but lacks the same level of automation in captioning and B-roll integration. It requires manual trimming and selection of B-roll content, which can be more time-consuming.
- InVideo AI does offer AI voiceover and text-to-video features, but Submagic’s auto-zoom and auto-cut functionalities set it apart.
Runway
- Runway is known for its realistic and impressive generative video content, particularly with lip-syncing and animating head and eye movements. However, it focuses more on generating synthetic videos from images or text rather than editing existing videos.
- Runway’s Motion Brush feature allows selective animation of video regions, which is unique but different from Submagic’s focus on short-form video editing and automation.
Pika Labs
- Pika Labs can create videos from images, text, or other videos and extends videos up to 12 seconds. It offers fine control over motion and includes sound effects, but its primary focus is on generating new video content rather than editing existing footage.
- Pika Labs’ lip-syncing capabilities are similar to Runway’s, but it does not have the same level of automation in editing and captioning as Submagic.
Veed.io
- Veed.io is a user-friendly online video editor that offers tools like captions, trimming, and filters. While it is more versatile in terms of general video editing, it does not have the advanced AI-driven features for captioning, B-roll integration, and auto-editing that Submagic provides.
Pictory
- Pictory transforms long content into concise, visual summaries and can repurpose existing footage. It is more focused on summarizing content rather than the detailed editing and automation features offered by Submagic.
Potential Alternatives
If you are looking for alternatives to Submagic, here are some options based on different needs:
- For Advanced Video Generation: Runway and Pika Labs are excellent choices if you need to generate new video content from images or text, with advanced features like lip-syncing and motion control.
- For General Video Editing: Veed.io and InVideo AI are good options if you need a more traditional video editing experience with some AI features, but they lack the automation and specific AI-driven tools of Submagic.
- For Repurposing Content: Pictory is ideal for transforming long-form videos into engaging short clips, which can be useful for social media creators.
In summary, Submagic stands out with its automated captioning, B-roll integration, and auto-editing features, making it a top choice for creators focused on short-form video editing and global audience engagement. However, other tools like Runway, Pika Labs, and Veed.io offer unique features that might be more suitable depending on your specific video creation needs.

Submagic - Frequently Asked Questions
Frequently Asked Questions about Submagic
What is Submagic and what does it do?
Submagic is an AI-powered subtitle generator and video editing tool that helps users create engaging videos quickly. It automates tasks such as transcribing and adding captions, trimming videos, adding B-rolls and transitions, and enhancing audio quality. This makes it easier for creators to produce high-quality, viral-ready videos for various social media platforms.
What are the key features of Submagic?
Submagic offers several key features, including:
- Automatic captioning with various style options
- Adding B-rolls and transitions with ease
- Trimming videos using AI to remove silence and unwanted moments
- Exporting videos in 4K and 60 FPS
- Collaboration tools for team feedback
- Removing unwanted sounds and filler words from audio
- Generating unique emojis and custom cover images
- Downloading captions in SRT files for broader compatibility.
How much does Submagic cost?
Submagic offers several pricing plans:
- Starter Plan: Around $16-$20 per month, suitable for beginners, offering 20 videos per month with up to 2 minutes of content per video.
- Growth Plan: Around $40-$50 per month, providing unlimited videos, premium B-roll, and additional features like 4K import/export and clean audio.
- Business/Agency Plan: Around $120-$150 per month, designed for agencies and professional editors, offering unlimited videos, templates, and priority support.
Does Submagic offer a free plan or trial?
Submagic does not offer a free plan, but it does provide a free trial. You can start using the service without a credit card to test its features before committing to a paid plan.
Can I use Submagic for different types of videos?
Yes, Submagic is versatile and can be used across various social media platforms, including Instagram Reels, YouTube Shorts, TikTok, and more. It is not limited to just short-form videos; it can also be used for longer content up to 30 minutes per video on the Business plan.
How does Submagic handle video quality?
Submagic now offers 4K export and 60 FPS options, ensuring that your videos look crisp and run smoothly. This is particularly beneficial for B2B clients and professional presentations.
Can I collaborate with my team using Submagic?
Yes, Submagic offers collaboration features that allow you to give feedback and make notes directly on your videos. This feature helps teams work together smoothly and efficiently, regardless of their location.
How does Submagic handle audio quality?
Submagic includes features to enhance audio quality, such as AI clean audio, which removes unwanted sounds with just one click, and AI Remove Filler Words, which eliminates filler words like “um,” “uh,” and “so” from your recordings.
Can I customize the appearance of my videos with Submagic?
Yes, you can customize various aspects of your videos, including caption styles, colors, and positions. You can also upload your own thumbnails and customize video hooks with new font styles and weights.
How does Submagic help with accessibility?
Submagic generates accurate captions and allows you to download them in SRT files, which are compatible with most video players and editing software. This makes your videos more accessible to a broader audience, including those who are deaf or hard of hearing.

Submagic - Conclusion and Recommendation
Final Assessment of Submagic
Submagic is an AI-powered video editor that has garnered significant attention for its ability to streamline the process of creating engaging short-form videos. Here’s a comprehensive look at what it offers and who would benefit most from using it.Key Features and Benefits
- AI-Generated Captions: Submagic can generate accurate captions in over 48 languages, making videos more inclusive and accessible to a global audience. This feature is particularly beneficial for viewers with hearing impairments or those who prefer watching videos with captions.
- B-Roll Generation and Editing Tools: The platform allows users to add relevant stock footage, sound effects, and transitions with ease, enhancing the visual appeal of the videos. The auto-cut functionality removes silences and filler words, improving video pacing.
- Collaboration and Accessibility: Submagic supports team collaboration, enabling multiple users to work on the same project simultaneously. It also offers customizable templates, adjustable caption settings, and cloud-based access, making it convenient for users to manage their content from any device.
- Social Media Optimization: The tool automatically generates descriptions and hashtags, helping creators maximize their reach and engagement on various social media platforms.
Who Would Benefit Most
Submagic is highly beneficial for several types of users:- Content Creators: YouTubers, TikTokers, and social media influencers can use Submagic to quickly produce engaging short-form videos with dynamic captions and B-roll footage.
- Marketing and Advertising Professionals: Marketing managers, social media managers, and advertising managers can leverage Submagic to create viral content, automate video editing, and enhance their brand’s social media presence.
- Businesses and Teams: Companies looking to produce high-quality video content efficiently can benefit from Submagic’s collaboration tools and AI-driven features.
Recommendation
Submagic is a valuable tool for anyone looking to produce high-quality, engaging short-form videos quickly. Here are some key points to consider:- Ease of Use: While Submagic offers a user-friendly interface, some features may require a learning curve, especially for those new to advanced video editing software.
- Pricing: The platform offers various pricing plans, including a free trial, but higher plans can be relatively expensive. However, the value it provides in terms of time savings and quality often justifies the cost.
- AI Accuracy: While the AI tools are generally accurate, there may be instances where they do not capture nuanced expressions or dialects perfectly. Some fine-tuning may be necessary for better accuracy.