
Tracxn - Detailed Review
Video Tools

Tracxn - Product Overview
Tracxn Overview
Tracxn is not a product within the Video Tools AI-driven category, but rather a leading data platform focused on market research and tracking companies in the startup ecosystem.
Primary Function
Tracxn’s primary function is to provide comprehensive data and insights to help users perform market research, identify potential investment opportunities, conduct company due diligence, and track emerging themes across various industries and markets. It scans billions of data points using a combination of human analysts and technology to build a relevant data intelligence platform.
Target Audience
The target audience for Tracxn includes:
- Venture capital (VC) and private equity (PE) firms
- Mergers and acquisitions (M&A) teams
- Corporate innovation teams
- Investment banks
- Governments
- Accelerators and incubators
- Universities
- Business journalists and industry researchers
Key Features
- Extensive Database: Tracxn provides information on over 1.4 million businesses across several industries, including sectors like FinTech, AI, and HealthTech.
- Data Visualization: Tools for creating infographics and other visual representations of data.
- Research Support: Custom research services to meet specific investors’ demands.
- Portfolio Tracker Board: Allows investors to monitor vital information and track the performance of their portfolio.
- In-depth Company Tracking: Access to financial data, news updates, and fundraising rounds for specific companies.
- Automated Deal Scouting: Identifies potential investment opportunities based on preset standards.
- Valuation and Revenue Data: Provides access to valuation and revenue data patterns to evaluate startup potential.
- Global Coverage: Offers comprehensive market intelligence covering over 1.4 million companies across different sectors and geographies.
Tracxn is a valuable resource for those interested in startup and private company data, but it does not fall within the category of video tools or AI-driven video summarizers.

Tracxn - User Interface and Experience
User Interface Overview
The user interface of Tracxn is crafted to be user-friendly and efficient, particularly for those involved in the global startup ecosystem.Ease of Use
Tracxn’s interface is known for its ease of use. The platform is described as “light, fast, and user-friendly.” Users can quickly access key information about companies, including their primary business, funding and valuation, key people, competitors, and latest news, all with a single click. This simplicity makes it accessible for a wide range of users, from private market investors and large corporates to government agencies and universities.User Experience
The user experience is enhanced by several features:Seamless Data Access
Once information is loaded, it remains available even when switching tabs, ensuring a smooth user experience.Comprehensive Data
Tracxn provides detailed company profiles, including curated data, factual details, competition mapping, industry classification, and more. This comprehensive data is organized in a well-crafted webpage, making it highly utilitarian for users.Productivity Tools
The platform includes various productivity tools such as a CRM tool specific to the investment industry, API support, saved searches, dashboards, and export tools. These tools help users manage and analyze data efficiently.Live Support
Tracxn offers live agent support, which is highly appreciated by users. This support ensures that any issues are resolved promptly, typically within 5 minutes.Data Organization and Accessibility
The data on Tracxn is properly arranged in tabs for easy navigation. Users can easily find companies and access detailed information such as funding status, company location, and industry-specific data. The platform also offers pre-built collections called “practice areas” that group relevant startups in certain domains, saving users time and effort.Feedback and Improvements
While the platform is generally praised for its ease of use and comprehensive data, some users have noted minor issues such as occasional inaccuracies in the AI-scraped data and the need for a learning curve to fully utilize the platform’s features. However, these are balanced by the positive feedback on the platform’s overall usability and the support provided by the Tracxn team.Conclusion
In summary, Tracxn’s user interface is streamlined for ease of use, providing quick and comprehensive access to company data, along with a range of productivity tools and excellent customer support. This makes it a valuable resource for anyone needing detailed insights into private companies and startups.
Tracxn - Key Features and Functionality
Tracxn Overview
Tracxn is a comprehensive platform that provides extensive data intelligence and research tools, particularly focused on tracking startups and private companies globally. Here are the key features and how they work, including the integration of AI:
Global Company Tracking
Tracxn tracks over 1.4 million entities across different sectors, sub-sectors, industries, geographies, networks, and affiliations. This vast database allows users to discover and monitor companies worldwide, which is particularly beneficial for investors, corporates, and entrepreneurs.
Data Sets and Reports
The platform offers a wide range of data sets, including funding rounds, IPOs, Cap Tables, financial statements, mergers and acquisitions, startup ecosystem events, employee count and growth, and details about founders, directors, and partners. These data sets are crucial for making informed investment decisions and staying updated on market trends.
AI-Powered Market Signals
Tracxn uses algorithms to analyze market signals, identifying innovative companies and making precise recommendations to its team of analysts. This combination of AI and human curation ensures a high degree of accuracy in the data provided.
Proprietary Market Taxonomy
Tracxn’s proprietary Market Taxonomy helps users understand business models and categorize companies based on their specific sectors and sub-sectors. This taxonomy is accessible through tools like the Tracxn Chrome extension, which provides a one-click snapshot of key company metrics.
API Support
The platform offers API support, allowing users to integrate Tracxn’s data into their own systems and applications. This feature is particularly useful for organizations that need to automate data retrieval and analysis.
Inbuilt CRM Tool
Tracxn includes an inbuilt CRM tool specifically designed for the investment industry. This tool helps users manage their interactions with companies, founders, and other stakeholders efficiently.
Personalised Dashboard Builder
Users can create personalised dashboards to track specific companies, sectors, or geographies. This feature allows for customised data views that align with individual user needs.
Sourcing Boards
The platform provides sourcing boards that help users identify and connect with potential investment opportunities. These boards are based on the user’s specific criteria and mandates.
Chrome Extension
The Tracxn Chrome extension offers quick access to key company metrics, including funding and valuation, key people, competitors, investors, and the latest news. This extension is lightweight, fast, and user-friendly, ensuring a seamless experience even when switching tabs.
Support and Feedback
Tracxn provides dedicated support from 3:30 AM GMT to 9:30 PM GMT. Users can also provide feedback when cancelling their subscription, which helps Tracxn improve its services.
Conclusion
In summary, Tracxn leverages AI to analyze market signals, identify innovative companies, and provide highly accurate and customized data sets. Its various tools and features make it an indispensable resource for anyone involved in the global startup ecosystem.

Tracxn - Performance and Accuracy
Performance and Accuracy in Private Market Data
Tracxn excels in providing comprehensive private company data, including transactions, financials, shareholding, and valuations. Here are some key points:
Extensive Database
Tracxn has a global database of private companies, offering detailed profiles, financials, and capitalization tables across multiple countries.
Deal Sourcing and Diligence
The platform is highly effective for deal sourcing, identifying M&A opportunities, and conducting deal diligence. Users praise its ability to provide insights on emerging startups and trends in various domains such as AI, cyber, and climate change.
Customer Support
Tracxn is noted for its live agent support, which is responsive and helpful, resolving issues quickly.
Limitations and Areas for Improvement
Data Accuracy
Some users have reported instances where the AI engine of Tracxn scraped incorrect information about startups, such as misidentifying funding rounds or mistaking an incubation center for an investor.
Depth of Insights
There are comments suggesting that the research reports on Tracxn can be quite mechanical and lack detailed insights compared to competitors.
Startup Coverage
Some startups are not listed in the system, and there can be a lack of updates on these companies.
Relevance to Video Tools AI-Driven Products
Since Tracxn does not operate in the video tools AI-driven product category, there is no relevant information regarding its performance or accuracy in this specific area. The platform’s strengths and limitations are centered around private market data and intelligence.
In summary, Tracxn is highly regarded for its comprehensive private market data and support, but it does not have any involvement in video tools or AI-driven video products. If you are looking for information on video tools, you would need to consider other platforms specifically designed for that purpose.

Tracxn - Pricing and Plans
Pricing Plans
Basic/Small Team Plan
- Price: $4,400 per month (billed annually, with a 1-month discount for annual payment).
- Users: 3 users, with additional users available at $300 per month (though this figure may vary depending on the source).
- Features:
- Source companies in areas of interest.
- Access to detailed company profiles, including financials, news, and funding information.
- VC/PE analytics and investment perspective analysis across 250 industry sectors.
- Enterprise-grade support.
- Ability to create lists of companies based on custom criteria, including sector, analyst ratings, and metrics filters.
Group Plan
- Price: $3,771 per month for 7 users (billed annually, with a 1-month discount for annual payment), and $3,520 per month for 15 users (billed quarterly or annually with a discount).
- Users: 7 or 15 users, with additional users available at $250 per month (though this figure may vary depending on the source).
- Features: Includes all features from the Small Team plan, with the added benefit of more user licenses.
Additional Features and Costs
- Export Credits: Additional export credits are available at $1,000 per 10,000 export credits (one-time payment).
- Unlimited API Usage: Available for $4,000 per month, billed yearly.
Free Trial and Free Version
- Tracxn does offer a free trial, available on a case-by-case basis depending on the requirements of the corporate client.
- There is no permanent free version, but the platform can be accessed through institutions like Stanford GSB for their faculty, staff, and full-time students.
Key Features Across Plans
- Company Profiles: Detailed coverage of over 350,000 private companies worldwide.
- VC/PE Analytics: Investment perspective analysis across multiple industry sectors.
- Support: Enterprise-grade support available during business hours and online through tickets.
It’s important to note that the pricing and features may have slight variations depending on the source, but the above outline provides a comprehensive view of what Tracxn generally offers.

Tracxn - Integration and Compatibility
Tracxn Overview
Tracxn, a cloud-based market research platform, is designed to integrate seamlessly with various tools and systems, ensuring compatibility across different platforms and devices.
Integrations
Tracxn integrates with a wide range of software applications and services, which is crucial for its users, particularly those in venture capital, private equity, and corporate development. Here are some key integrations:
CRM Systems
Tracxn can integrate with CRM platforms like Salesforce, which helps in managing deals and synchronizing lead data automatically.
Other Financial Tools
It integrates with financial and investment management tools such as DealCloud, Intapp DealCloud, eFront, and eVestment. These integrations facilitate smooth data flow and management of portfolios, compliance reporting, and performance metrics.
API Access
Tracxn offers an API, which allows for seamless integration with other software applications, enabling data exchange and automation. This API capability is essential for connecting Tracxn with various tools in a user’s tech stack.
Compatibility
Tracxn is compatible with multiple platforms and devices, ensuring broad usability:
Web and Mobile
The platform is accessible via web browsers and also has a Chrome extension that provides one-click access to key company metrics. This extension is lightweight, fast, and easy to use, making it convenient for users to access company information on the go.
Operating Systems
Tracxn is compatible with various operating systems including Windows, Mac, Linux, iPhone, iPad, and Android, ensuring that users can access the platform from their preferred devices.
Data Formats
The platform can handle diverse data types, including structured and unstructured data, which is essential for extracting insights from various channels such as company websites, social media, and financial reports.
Microsoft Excel Integration
Tracxn also offers a specific integration with Microsoft Excel through its add-in. This add-in allows users to access Tracxn’s database of over 1.4 million entities directly from Excel, enabling the creation of detailed investment diligence spreadsheets. Users can select companies and output fields, and then update the information in their workbook with a single click.
Support and Training
Tracxn provides various support options, including chat, email/help desk, and training through documentation, webinars, and live online sessions. This ensures that users can effectively integrate and use the platform within their existing tech stack.
Conclusion
In summary, Tracxn’s integration capabilities and compatibility with multiple platforms and devices make it a versatile tool for market research and investment analysis, catering to the needs of a wide range of users.

Tracxn - Customer Support and Resources
Customer Support Options
- Tracxn provides multiple channels for customer support, including live chat and email/help desk support. This allows users to get assistance quickly and conveniently.
- Users can also reach out via WhatsApp for on-the-go support, adding to the convenience and accessibility of the support services.
Additional Resources
- Tracxn offers guides and tutorials to help users learn how to use the platform optimally. These resources are designed to help new users get familiar with the platform’s features and functionalities.
- The platform includes a proprietary CRM tool that helps with deal diligence, which is supported by comprehensive training materials to ensure users can manage deals efficiently.
- Users have access to browser extensions for Chrome and Firefox, which can enhance their workflow and make it easier to use the platform.
- Tracxn also provides signature newsletters for sector and geo tracking, such as the FinTech Newsletter, keeping users updated on the latest trends and developments in their areas of interest.
Enterprise Grade Support
- For enterprise users, Tracxn offers enterprise-grade support, which includes live chat and other support channels to ensure that any issues or queries are addressed promptly.
Overall, Tracxn’s support options and additional resources are aimed at providing a seamless and supportive experience for its users, whether they are venture capitalists, private equity firms, or other stakeholders.

Tracxn - Pros and Cons
Pros of Tracxn
Comprehensive Data Coverage
Tracxn offers an extensive global database of private companies, including detailed profiles, financials, capitalization tables, and valuations across over 20 countries. This comprehensive data is crucial for deal sourcing, M&A opportunities, deal diligence, and tracking emerging themes.
Advanced Search and Filtering
The platform provides advanced search capabilities, allowing users to perform keyword-based searches and use complex queries to refine their results. This feature helps in quickly identifying relevant companies and trends.
Personalized Support and Tools
Tracxn includes personalized dashboards, newsletters, and a dedicated team of analysts (MyAnalyst support) that offer assistance through email, platform chat, and select social media platforms. These tools help users stay updated and source relevant deals efficiently.
Automated Deal Scouting
The platform features automated deal scouting, which helps investors find fresh investment prospects by recognizing potential deals based on preset standards. This automation saves time and increases the efficiency of the investment process.
Global Reach and Customer Base
Tracxn has a global customer base spanning over 50 countries, catering to a wide range of clients including private market investors, investment banks, M&A and corporate development teams, and government and educational institutions.
Integration and Workflow Tools
The platform offers multiple workflows, software, and tools such as APIs, integrations, and plugins. These tools enable users to query the database directly, pull data into Excel sheets, and obtain company information with ease.
Generative AI Integration
Tracxn has been leveraging Generative AI to improve data production, accuracy, and efficiency. This technology helps in reducing manual tasks and increasing the throughput of data production.
Cons of Tracxn
Learning Curve
Users have noted that there is a learning curve before they can make effective use of the platform. This can be a bit challenging, especially for new users who need to familiarize themselves with the various features and tools.
Data Accuracy Issues
Some users have reported instances where the AI engine of Tracxn scrapes incorrect information about startups, such as misidentifying funding rounds or investors. This can lead to inaccuracies in the data provided.
Limited Depth in Research Reports
Users have mentioned that the research reports on Tracxn can be quite mechanical and lack detailed insights, possibly due to automation. This can be a drawback for users seeking more in-depth analysis.
Cost
The initial cost of Tracxn starts at roughly $4,400 per person annually for at least three users, which can be a significant expense for some organizations.
Some Startups Not Listed
There have been reports that some startups are not listed in the Tracxn system, and there can be delays in updating information about these companies.
By considering these points, potential users can make a more informed decision about whether Tracxn aligns with their needs and budget.

Tracxn - Comparison with Competitors
When comparing Tracxn to its competitors in the AI-driven startup tracking and market research category, several key features and differences stand out.
Unique Features of Tracxn
- Tracxn stands out for its extensive database, covering over 1.4 million companies across various sectors, sub-sectors, industries, and geographies. It provides detailed data sets including funding rounds, IPOs, cap tables, financial statements, mergers and acquisitions, and more.
- The platform offers a personalized dashboard builder, inbuilt CRM tool, API support, and sourcing boards, which are highly valued by users for their versatility and ease of use.
- Tracxn’s support team is available from 3:30 AM GMT to 9:30 PM GMT, providing prompt and reliable assistance, which is a significant advantage for global users.
Competitors and Alternatives
The Data City
- This platform is an AI-driven data-as-a-service company that tracks and maps data analytics and business intelligence. While it offers similar data tracking capabilities, it focuses more on AI-driven insights and mapping, which might be more suited to users needing advanced analytics rather than a broad startup database.
Funderbeam
- Funderbeam is a marketplace for buying and selling shares in ambitious companies, allowing founders to raise capital without geographical constraints. Unlike Tracxn, Funderbeam is more focused on facilitating capital transactions rather than providing a comprehensive startup database.
Harmonic
- Harmonic offers a text-based startup search query platform with a database of startups and professional profiles. It provides data-driven insights but lacks the extensive industry and financial data that Tracxn offers.
SourceScrub
- SourceScrub is a market-leading platform for deal sourcing within the investment and financial services industry. It provides deal-ready data but is more specialized in deal sourcing compared to Tracxn’s broader market research capabilities.
Oddup
- Oddup is a data-driven research platform that provides analytical information on startups, trends, and ratings. While it offers detailed startup analysis, it may not match Tracxn’s global coverage and depth of financial data.
FullCircl
- FullCircl offers tools for client acquisition, compliance screening, and relationship management. It is more focused on customer acquisition and relationship management rather than startup tracking and market research.
Mattermark
- Mattermark focuses on data-driven deal-making, allowing users to discover, prospect, and track fast-growing companies. It offers similar capabilities to Tracxn but may not have the same level of global coverage and detailed financial data.
Key Differences
- Scope and Coverage: Tracxn covers a vast number of companies globally, with detailed financial and industry-specific data, which sets it apart from competitors that may have more limited scopes or different focuses.
- Support and Usability: Tracxn’s live agent support and user-friendly interface are highly praised by users, making it a more accessible option for those who need immediate assistance and ease of use.
- Customization and Tools: Tracxn’s personalized dashboard builder and inbuilt CRM tool provide a high degree of customization, which is not always available in other platforms.
In summary, while Tracxn has several competitors that offer similar services, its unique combination of extensive global coverage, detailed financial data, and strong support features make it a standout in the market research and startup tracking category.

Tracxn - Frequently Asked Questions
What is Tracxn and what does it do?
Tracxn is a platform that helps Venture Capital, Private Equity, and Corporate Development companies identify, track, and analyze tech startups. It focuses on monitoring and curating data from millions of startup companies, making this data accessible to its clients. This includes tracking startups across various sectors, geographies, and networks globally.
Who are the typical users of Tracxn?
The typical users of Tracxn include Venture Capital firms, Private Equity firms, Corporate Development teams, Investment Banks, Universities, and even Governments. These entities use Tracxn for daily deal sourcing, identifying M&A targets, deal diligence, and tracking emerging themes across industries and markets.
How does Tracxn collect and analyze data?
Tracxn collects data through a unique combination of human analysts and technology. It scans multiple data points to build comprehensive startup profiles. The platform tracks over 2.5 million entities across 2,600 sectors categorized by industries, sectors, sub-sectors, geographies, affiliations, and networks globally.
What features does Tracxn offer to its clients?
Tracxn offers several key features, including sector-specific startup analysis, startup search and information, detailed profiles of startups (including location, founders, funding status, and news), pre-built collections of startups in specific domains, and live agent support. It also provides trends on hot sectors and startups based on VC investment trends.
How does Tracxn help in identifying investment opportunities?
Tracxn helps clients identify investment opportunities by providing detailed insights into emerging startups and sectors. It offers filters to pull data based on geography, series of funding, time period, and valuations, which helps in quickly identifying the highest funded startups and their use cases. This enables investors to define their priorities and explore potential investment categories.
What kind of support does Tracxn offer to its users?
Tracxn is known for its live agent support, which is different from the ticketing systems used by other database providers. Users can expect support within a few minutes of encountering any issue, making it highly responsive and helpful.
Are there any limitations or common issues with Tracxn?
Some users have noted that Tracxn may sometimes lack updates on certain startups or include incorrect information due to AI engine errors. Additionally, some users find the research reports to be somewhat mechanical and lacking in detailed insights. There is also a learning curve associated with using the platform effectively.
How extensive is Tracxn’s global coverage?
Tracxn has a significant global presence, tracking startups and private companies across 1800 feeds and multiple countries. It has subscribers in over 50 countries and is used by various global entities including Fortune 500 companies, Investment Banks, and Universities.
Can Tracxn be used by startups themselves?
While Tracxn is primarily used by investors and corporate development teams, it does not typically offer subscription plans tailored for startups. However, startups can benefit indirectly by being listed on the platform and gaining visibility to potential investors.
How accurate is the data provided by Tracxn?
Tracxn is generally praised for its accurate data, with users finding the information on startups, including funding details, domain names, and company locations, to be reliable. However, there have been instances where the AI engine has provided incorrect information, which can be a point of improvement.
What sets Tracxn apart from other data analytics firms?
Tracxn stands out because it focuses on tracking and analyzing data from young and expanding tech companies rather than large established companies. This unique approach helps clients identify new business models and emerging sectors that have potential for growth and development.

Tracxn - Conclusion and Recommendation
Final Assessment of Tracxn
Tracxn is not a product within the video tools or AI-driven video product category; instead, it is a comprehensive platform focused on tracking startups, private companies, and market intelligence.
Key Features and Benefits
- Global Coverage: Tracxn provides data on over 1.4 million companies across various sectors, sub-sectors, industries, geographies, networks, and affiliations globally.
- Data Sets: The platform offers extensive data sets including funding rounds, IPOs, Cap Tables, financial statements, mergers and acquisitions, startup ecosystem events, employee count and growth, founders, directors, and partners.
- Deal Sourcing and Tracking: Tracxn helps investors identify new deals through automated deal scouting and provides a portfolio tracker board to monitor vital information and performance of their portfolio.
- Research Support: It offers custom research services and in-depth reports covering multiple feeds, countries, and business models.
- API Support and CRM: The platform includes API support, an inbuilt CRM tool, and a personalized dashboard builder, making it versatile for various user needs.
- Support: Tracxn has a dedicated support team available from 3:30 AM GMT to 9:30 PM GMT, ensuring timely assistance.
Target Audience
Tracxn is primarily beneficial for:
- Venture Capital (VC) and Private Equity (PE) Firms: For tracking startups, identifying investment opportunities, and conducting due diligence.
- Mergers and Acquisitions (M&A) Teams: For identifying potential targets and analyzing market trends.
- Corporate Innovation Teams: For staying updated on emerging sectors and innovative companies.
- Business Journalists: For gaining insights into startups and industry trends.
Recommendation
If you are involved in venture capital, private equity, mergers and acquisitions, or corporate innovation, Tracxn is an invaluable tool. Here’s why:
- Comprehensive Data: It offers a vast and categorized database of companies, making it easier to find relevant information quickly.
- Custom Research: The platform provides custom research services, which can be tailored to meet specific investor demands.
- Global Reach: With data covering companies across multiple geographies, it is ideal for those with international interests.
- User Support: The live agent support ensures that any issues are resolved promptly.
However, it is important to note that Tracxn may require a learning curve to fully utilize its features, and some users have reported occasional inaccuracies in the data scraped by its AI engine.
Pricing
The pricing starts at roughly $4,400 per person annually for at least three users, with tiered pricing plans to accommodate different user needs.
In summary, Tracxn is a powerful tool for those needing detailed market intelligence and startup data, but it may not be the best fit for those looking for video tools or AI-driven video products.