Tubular Labs - Detailed Review
Video Tools
Tubular Labs - Product Overview
Primary Function
Tubular Labs focuses on providing comprehensive data and insights on social video content, audience behavior, and engagement across various platforms such as YouTube, Facebook, Instagram, Twitch, and more. Their tools help users measure the effectiveness of their social video strategies and make informed decisions to optimize their content and partnerships.
Target Audience
The primary target audience includes brand marketers, media companies, and agencies. These entities benefit from Tubular Labs’ tools to better target their audiences, measure the impact of their content, and identify lucrative partnerships.
Key Features
Tubular Intelligence
This is the core platform that offers a vast, organized database of social video content. It allows users to filter, search, and compare the performance of videos and creators across multiple social media platforms.
Consumer Insights
This product links social video viewership to ecommerce outcomes, providing insights into how watching social content impacts conversions. It tracks purchase affinity, shopper behavior, and market share for various brands and product categories.
Audience Ratings
This feature helps distinguish between engaged viewers and those who are just scrolling. It provides metrics like unique viewers, minutes watched, and 30-second views, broken down by demographics such as gender, age, and geography.
DealMaker
DealMaker offers insights into sponsored content partnerships, allowing users to see who their competitors are partnered with and track the performance of these campaigns. This helps in making informed decisions about future sponsorships.
ContentGraph™
Tubular Labs’ AI-driven ContentGraph™ technology categorizes videos and creators into over 1,500 categories and more than one million topics. This helps marketers identify and understand their audiences more precisely and stay updated on the latest trends in social video.
Insights & Strategy
The company also offers consulting services through its Insights & Strategy team. This team provides specialized consulting and custom market research, leveraging proprietary datasets and proven playbooks to help clients tackle their business challenges.
In summary, Tubular Labs provides a comprehensive suite of tools that help brands and media companies optimize their social video strategies, measure engagement, and make data-driven decisions to drive growth and conversions.
Tubular Labs - User Interface and Experience
User Interface
Tubular Labs features a very intuitive and easy-to-navigate interface. Users have reported that the platform is straightforward to use, allowing them to effortlessly access the features they need.
- The interface is organized in a way that simplifies the view of social media, with tools like ContentGraph™, which automatically sorts, organizes, and labels videos into millions of categories and topics, making it easy to describe them at a glance.
Ease of Use
The platform is user-friendly, even for those who are new to insights and analytics. While it may be initially overwhelming, dedicating time to learning the platform makes the process much easier.
- Users can build custom lists, reports, and dashboards, and even export data to CSV or feed it directly into tools like Tableau, Domo, or Excel, which enhances usability and flexibility.
Overall User Experience
The overall user experience is highly positive. Users appreciate the smooth playback, fast loading times, and reliable streaming services, which contribute to a high level of satisfaction.
- The platform’s customer service is also exemplary, with account managers providing exceptional support and ensuring that users get the most out of the platform. The product team is responsive to feedback and works collaboratively with clients.
Key Features
- Performance Insights: Tubular Intelligence provides instant video content strategy insights, allowing users to make informed decisions quickly and confidently.
- Custom Reports and Dashboards: Users can create customized dashboards and reports to track performance trends, creators, and audience demographics, which helps in making strategic decisions.
- Audience Insights: The platform offers detailed demographics and insights into what other content audiences are interested in, helping users to create more impactful videos and connect better with their audience.
In summary, Tubular Labs offers a user-friendly interface that is easy to navigate, even for those new to video analytics. The platform’s intuitive design, coupled with excellent customer support, makes it a valuable tool for anyone looking to optimize their social video strategy.
Tubular Labs - Key Features and Functionality
Tubular Labs Overview
Tubular Labs, a leader in global social video intelligence and measurement, offers a suite of AI-driven tools that are crucial for marketers, media companies, and content creators. Here are the main features and how they work:
AI-Powered Video Content Analysis
Tubular Labs uses its proprietary ContentGraph™ technology, powered by machine learning. This feature categorizes and identifies topics within video content across over 1,500 different video categories, topics, and genres. It also introduces Tubular Topics, which includes over one million granular topics that are refreshed monthly. This allows for the classification of more than 11 billion videos into logical and digestible groupings, enabling users to efficiently discover the most relevant content and compare performance within those categories.
Audience Targeting Tools
The platform provides tools to target specific demographics and interests based on video preferences. It helps in identifying what different audience segments, such as GenZ females versus Millennial males, prefer to watch. This granular targeting ensures that marketers can develop precise audience profiles and tailor their content accordingly.
Campaign Measurement and Reporting
Tubular Labs offers comprehensive campaign measurement and reporting features. It tracks key performance indicators (KPIs) such as views and engagement at various intervals (1, 2, 3, 7, and 30 days after a video is uploaded) and provides detailed reports on campaign performance. This helps in evaluating the effectiveness of video advertising and making data-driven decisions.
Integration with Marketing Platforms and Ad Networks
The platform integrates seamlessly with major social media platforms like YouTube, Facebook, Instagram, Twitch, and Twitter, as well as various ad networks. This integration simplifies the management of video ad campaigns across multiple platforms, streamlining the workflow and enhancing campaign efficiency.
Competitive Intelligence
Tubular Labs provides competitive intelligence features that allow users to gain insights into competitor video strategies and audience engagement. This helps marketers stay ahead by analyzing what works for their competitors and adjusting their own strategies accordingly.
Video Ratings and Performance Insights
The platform offers video ratings that compare the performance of videos objectively. It measures views and engagement over different time frames and tracks historical performance and cumulative growth. This feature helps in identifying top-performing videos and understanding trends in real-time.
Trending Content Analysis
Tubular Labs includes a feature to evaluate the velocity of social video content, showing what’s gaining or losing popularity. Users can search creators, topics, hashtags, and video categories to understand what’s trending with their audience, helping them stay on top of emerging trends.
Audience and Creator Insights
The platform provides insights into audience demographics, such as age, gender, and location, and shows what other content audiences are interested in. It also offers creator intelligence, allowing users to explore and compare creators based on performance, audience demographics, and other attributes. This helps in discovering untapped content opportunities and understanding overlapping viewing behaviors.
Customized Dashboards and Reports
Users can build custom lists, reports, and dashboards to focus on what matters most and stay on top of performance trends. This feature allows for the creation of personalized insights and analytics, making it easier to make informed marketing decisions.
Conclusion
In summary, Tubular Labs leverages AI and machine learning to provide a comprehensive suite of tools that help marketers and media companies analyze video content, target audiences precisely, measure campaign performance, and gain competitive insights. These features are designed to help users make efficient and data-driven decisions in the dynamic landscape of social video.
Tubular Labs - Performance and Accuracy
Tubular Labs Overview
Tubular Labs is a prominent player in the video tools AI-driven product category, offering a comprehensive suite of tools designed to help content creators, brands, and media companies optimize their video strategies. Here’s a detailed evaluation of their performance and accuracy:Performance Insights
Tubular Labs’ Performance Insights tool is highly effective in providing instant video content strategy insights. It allows users to filter, explore, and search for videos based on various parameters such as video format, platform, creator/channel, duration, genre, and keywords. This helps in identifying commonalities among high-performing videos, enabling content creators to make informed decisions about their video content. The tool also offers metrics like V1, V2, V3, V7, and V30, which track cumulative view counts over different time periods. This allows for a detailed analysis of video performance and helps in benchmarking against competitors. For example, the V30 metric measures the total views a video receives in its first 30 days, providing a standardized way to compare video performance across different platforms.Engagement Metrics
Tubular Labs’ Engagement Ratings (ER) are another key feature, measuring the engagement-to-view ratio for videos. This metric is indexed to the baseline average engagement-to-view ratio for each social platform, providing a clear picture of how engaging a video is compared to others. For instance, an ER7 metric shows the engagement rate for the first seven days after a video is uploaded, helping content creators understand which videos are generating the most reactions and interactions.Audience Insights
The platform offers detailed audience profiles, categorizing audience variables into demographics (age, gender, geographic location) and affinity/overlap. This helps in identifying specific audience preferences and behaviors, allowing for more targeted content strategies. For example, the ContentGraph™ feature enables marketers to categorize videos into over 1,500 categories and more than one million topics, providing a granular understanding of audience interests.Scale and Data Coverage
Tubular Labs boasts an impressive scale, tracking over 15 billion video views, 9 million creators, and 40 million behavior models. It monitors public data on about 100 million videos across platforms like YouTube, Facebook, and Vine. This extensive data coverage ensures that the insights provided are based on a vast and diverse dataset, enhancing the accuracy of the metrics.Limitations and Areas for Improvement
While Tubular Labs offers a comprehensive set of tools, there are a few areas where it could be improved:Historical Data Comparison
One of the challenges mentioned is the difficulty in comparing the performance of older videos to newer ones due to natural differences in view counts over time. However, Tubular’s cross-comparable view metric (Vx) helps mitigate this issue by providing a standardized way to compare historical performance.Interactive and 360-Degree Video
The current system does not track interactive or 360-degree videos, which might be a limitation for content creators who focus on these formats.Video Completion Rates and Viewing Times
The metrics provided do not include video completion rates or viewing times, which could be valuable additional insights for content creators.User Feedback and Trust
Tubular Labs is trusted by top global companies and media organizations, such as Univision Communications Inc. and ViacomCBS. User testimonials highlight the tool’s ability to surface relevant influencers, better engage audiences, and provide actionable insights that guide content decisions. This indicates a high level of satisfaction and confidence in the data and insights provided by Tubular Labs. In summary, Tubular Labs’ performance and accuracy in the video tools AI-driven product category are strong, thanks to its comprehensive data coverage, detailed performance metrics, and user-friendly tools. While there are some limitations, the platform’s ability to provide actionable insights and benchmark performance effectively makes it a valuable resource for content creators and media companies. Tubular Labs - Pricing and Plans
Pricing Range
The pricing for Tubular Labs varies widely, with the minimum annual cost at $20,000 and the maximum at $45,000. The average annual cost is approximately $27,000.
Subscription Plans
While the specific details of different tiers or plans are not explicitly outlined in the sources, here is what can be inferred:
- No Free Options: There is no indication of any free plans or options available for Tubular Labs.
Features and Services
Tubular Labs offers several key features and services across its plans, although the exact distribution of these features among different tiers is not specified:
- Social Video Analytics: Comprehensive data on video performance, audience demographics, and engagement metrics.
- Sponsored Video Intelligence: Insights into sponsored video campaigns and performance.
- Influencer Identification: Tools to discover and evaluate potential influencer partners, including performance data on virtually every content creator across multiple social media platforms.
- Trending Feature: Ability to track the velocity of social video content to identify emerging trends and rising star content creators.
- Advanced Analytics: Tools to track trends, benchmark performance, and identify growth opportunities.
Payment and Renewal
- Subscription fees are invoiced in advance at the beginning of the subscription period and each renewal. Fees for professional services are invoiced according to the schedule set forth in the Order Form or Project Plan.
- Renewal fees will be consistent with the rates specified in the Order Form, with adjustments for additional users if necessary.
Given the lack of detailed tier-specific information, it is not possible to outline distinct features for each plan. However, it is clear that Tubular Labs offers a range of advanced analytics and intelligence tools, and the pricing varies based on the specific needs and scale of the customer. For precise details on the different plans and their features, it would be best to contact Tubular Labs directly or consult their official sales channels.
Tubular Labs - Integration and Compatibility
Integration with Analytics Platforms
Tubular Labs can be integrated with advanced marketing analytics platforms like Improvado. To set up this connection, you need to follow a few steps: create a new connection on the Improvado platform, select the Tubular Labs tile, and authorize your account using your Tubular Labs API Key. Once connected, you can extract data from Tubular Labs and analyze it within the Improvado platform.
Cross-Platform Compatibility
Tubular Labs provides a unified view of social video audiences across multiple platforms, including YouTube, Instagram, Facebook, Twitch, and Twitter. This allows brands, agencies, and media companies to analyze performance and audience behaviors consistently across these different social media platforms.
Ecommerce Integration
Tubular Labs’ Consumer Insights product integrates social video viewership data with ecommerce behaviors, specifically leveraging Amazon shopping behavior data. This integration helps brands and media companies connect cross-platform video viewership to buyer behaviors, enabling more targeted and effective marketing strategies.
Data Categorization and Analysis
Using its AI-driven ContentGraph™ technology, Tubular Labs categorizes videos and creators into over 1,500 categories and more than one million topics. This extensive categorization allows for detailed analysis and comparison of performance within specific categories, making it easier for brands to identify relevant trends and audience preferences.
Compatibility with Various Devices
While specific details on device compatibility are not provided, given that Tubular Labs is a web-based service, it is likely accessible on a variety of devices with internet access, including desktops, laptops, and mobile devices. However, there is no explicit information available on this aspect.
Conclusion
In summary, Tubular Labs integrates seamlessly with analytics platforms, offers comprehensive cross-platform compatibility, and enhances its capabilities through ecommerce integrations, making it a versatile tool for social video intelligence and measurement.
Tubular Labs - Customer Support and Resources
Customer Support
Tubular Labs provides excellent customer service, which is highlighted as one of its pros. While specific details on support channels like phone, email, or live chat are not explicitly mentioned, the company is known for its responsive and helpful customer service team. Users can expect support that is intuitive and easy to interact with.
Insights & Strategy Team
Tubular Labs has a dedicated Insights & Strategy team that offers specialized consulting and custom market research. This team leverages proprietary datasets and proven playbooks to help clients tackle their toughest business challenges. This personalized support can be invaluable for clients looking to drive growth and make informed decisions based on data.
Web Application and API Support
Users have access to a web application as part of Tubular Intelligence, which includes features like automated report scheduling and advanced audience analysis capabilities through the API. This flexibility allows users to integrate Tubular’s data into their existing workflows seamlessly.
Consulting Services
In addition to the web application and API, Tubular Labs offers consulting services where experts use proprietary datasets and proven playbooks to provide customized recommendations. This helps clients address specific business challenges and develop strategies to drive continuous growth.
On-Demand Demos and Guides
Tubular Labs provides on-demand demos that walk users through how their data intelligence can transform digital video strategies. These demos are a valuable resource for understanding the full capabilities of the platform and how it can be applied to real-world scenarios.
Customized Recommendations
The company offers customized recommendations to solve specific business challenges. Testimonials from clients, such as those from Univision Communications Inc. and ViacomCBS, highlight how Tubular’s tools and support have helped them better engage their audiences and optimize their content strategies.
Overall, Tubular Labs ensures that its customers have access to a range of support options and resources, making it easier for them to leverage the platform’s capabilities effectively.
Tubular Labs - Pros and Cons
Advantages of Tubular Labs
Comprehensive Video Analytics
Tubular Labs provides deep and useful metrics on video performance, including view counts, average watch time, and total minutes watched. This data helps in optimizing content strategies and negotiating rates with influencers.Extensive Database
The platform boasts the world’s largest database of social video insights, covering 15 billion videos, 40 million creators, and 3 billion consumers’ viewership and digital activity. This vast dataset enables comprehensive analysis and benchmarking.Advanced Audience Insights
Tubular Labs uses machine learning algorithms to analyze audience behaviors and brand affinities, providing detailed demographic information and consumer insights. This includes data on what audiences watch, their purchasing habits, and their engagement with different brands.Cross-Platform Coverage
The platform covers multiple social media platforms such as YouTube, Instagram, TikTok, Facebook, and Twitter, offering a unified view of social video audiences across these platforms.Real Behavior Data
Tubular Labs sources real behavior data from billions of people, avoiding reliance on surveys, cookies, or pixels. This ensures accurate and privacy-compliant insights.Customer Support and Service
Users praise the excellent customer support, with account managers and product teams that are responsive and collaborative, helping clients get the most out of the platform.Customizable and User-Friendly Interface
The platform is known for its intuitive and easy-to-navigate interface, allowing users to create custom builds to pull data in ways that suit their needs. It also offers features like Boolean search and filters for creator and audience segmentation.Strategic Decision Making
Tubular Labs helps businesses make informed decisions by providing insights into audience interests, content trends, and competitor analysis. This enables better campaign planning and optimization of content strategies.Disadvantages of Tubular Labs
Limited Analytics for Non-Video Content
The analytics are primarily focused on video content, which can be limiting for publishers who need insights on other formats. This means they may need to use additional tools for full social coverage.API Limitations
Some limitations are due to social platform API restrictions rather than issues with Tubular Labs itself. This can affect the availability of certain data points.Learning Curve
For new users, especially those new to the insights space, Tubular Labs can be initially overwhelming due to the vast amount of data and features available. However, users report that it becomes easier with time and dedication.Feature Limitations
Some users find certain features to be limited, such as the inability to see watch time data in some territories or the lack of detailed Instagram and TikTok data compared to other platforms.Pricing
The cost of using Tubular Labs is significant, with annual prices ranging from $20,000 to $45,000, which can be a barrier for smaller businesses or those with limited budgets.Interface Optimization
Some users find that certain aspects of the interface, such as scrolling and selecting metrics under the ‘creator’ and ‘video’ tabs, are not optimized, requiring data exports to work efficiently.Need for Alerts and Notifications
Users have suggested that alerts for significant content, creators, and platform changes would be beneficial, allowing them to be more proactive in their strategies. Overall, Tubular Labs is a powerful tool for video analytics and social media strategy, but it does come with some limitations and a steep learning curve. Tubular Labs - Comparison with Competitors
When Comparing Tubular Labs to Competitors
When comparing Tubular Labs to its competitors in the AI-driven video tools category, several key features and distinctions come to the forefront.Unique Features of Tubular Labs
Tubular Labs stands out with its advanced AI ContentGraph™ technology, which enables brands and media companies to identify audiences across 1,500 different video categories, topics, and genres. This technology uses a proprietary machine learning engine to classify videos and creators on top social video platforms into multiple categories and topics. This granular categorization allows for over a million topics to be tracked, which are refreshed monthly, providing a highly detailed and dynamic view of the social video landscape.Competitors and Alternatives
Vidyard
Vidyard is a video marketing platform that integrates marketing automation and customer relationship management (CRM) tools. It focuses on delivering user-level video engagement data and allows users to add videos to their websites. While Vidyard is strong in video marketing and engagement analytics, it does not offer the same level of content categorization and topic analysis as Tubular Labs.OpenSlate
OpenSlate specializes in brand safety and contextual analytics for digital video content. It measures the brand suitability of digital content for advertisers but does not provide the extensive content categorization and audience insights that Tubular Labs offers.Taboola
Taboola provides a personalized discovery and monetization platform for online video content. It helps publishers recommend content to their users but does not have the advanced AI-driven content analysis and audience identification capabilities of Tubular Labs.ChannelMeter
ChannelMeter is a professional video analytics platform focused on maximizing and engaging audiences. While it offers video analytics, it does not match the depth of content categorization and audience insights provided by Tubular Labs.Key Differences
Content Categorization
Tubular Labs’ ContentGraph™ is unparalleled in its ability to categorize videos into 1,500 categories and over a million granular topics. This level of detail is not matched by its competitors.Audience Insights
The ability to track audience preferences down to specific demographics (e.g., Gen Z females vs. Millennial males) is a unique strength of Tubular Labs.Cross-Platform Analysis
Tubular Labs provides a unified view of audience behavior across multiple social video platforms, including YouTube, Instagram, Facebook, Twitch, and Twitter, which is not a primary focus of its competitors. In summary, while competitors like Vidyard, OpenSlate, Taboola, and ChannelMeter offer valuable services in video marketing, brand safety, content recommendation, and video analytics, Tubular Labs stands out with its advanced AI-driven content categorization and detailed audience insights. If your primary need is to identify and understand audiences across a vast array of video categories and topics, Tubular Labs is the most suitable choice. Tubular Labs - Frequently Asked Questions
Frequently Asked Questions about Tubular Labs
What is Tubular Labs and what does it do?
Tubular Labs is a leader in global social video intelligence and measurement. The company provides a unified view of the content, interests, and behaviors of audiences across various social video platforms such as YouTube, Instagram, Facebook, Twitch, and more. It helps brands, agencies, and media companies make informed decisions by analyzing and categorizing vast amounts of social video data using AI, machine learning, and human analysis.What is ContentGraph™ and how does it work?
ContentGraph™ is Tubular Labs’ proprietary categorization technology that simplifies the social video landscape by classifying, categorizing, and organizing content and creators. It uses AI to assign multiple video categories and topics to a single video, providing a detailed and accurate description. This technology organizes over 11 billion videos into logical groupings, making it easier to discover relevant content and compare performance within those categories.How many video categories and topics does ContentGraph™ cover?
ContentGraph™ covers over 1,500 different video categories and more than one million granular topics. These topics are updated regularly to reflect current trends and cultural events. The categorization is hierarchical, allowing users to focus on general categories or explore more niche content.What languages does Tubular Labs support for video categorization?
Tubular Labs supports video categorization in multiple languages, including English, Spanish, French, German, and Portuguese. This ensures that content is classified with greater precision and clarity across diverse markets.What are the key features of Tubular Labs’ Intelligence tools?
Tubular Labs’ Intelligence tools include features like Performance Insights and Compare Mode. Performance Insights delivers instant video content strategy insights, while Compare Mode offers custom creator comparisons to help users adapt to competitive shifts in the social video landscape. These tools are designed to provide quick and reliable insights for video practitioners responsible for brand expansion, content creation, and digital audience growth.Who uses Tubular Labs and what are the benefits?
Tubular Labs is used by brands, agencies, and media companies to gain insights into social video audiences. The benefits include the ability to identify and understand audiences across various categories and topics, stay updated on cultural trends, and make efficient decisions that drive business growth. Tubular Labs is trusted by some of the biggest brands in the world and is a member of the YouTube Measurement Program and a Facebook Measurement Partner.What are the pricing plans for Tubular Labs?
Tubular Labs offers several pricing plans, including:- Starter: $11/user/month or $9/user/month billed annually
- Pro: $20/user/month or $17/user/month billed annually
- Enterprise: $45/user/month or $36/user/month billed annually. There is also a free trial available.
Does Tubular Labs provide any additional tools or features beyond content categorization?
Yes, Tubular Labs provides additional tools such as Performance Insights and Compare Mode, which help in developing video content strategies and comparing creator performance. These tools are part of the broader Tubular Intelligence suite, designed to facilitate confident daily video decisions.How does Tubular Labs handle the vast amount of social video data?
Tubular Labs uses a combination of AI, machine learning, and human analysis to handle over 7.5 billion videos and more than 100,000 categories. This approach ensures that the data is accurately classified and organized, providing users with a unified view of the social video landscape.Is Tubular Labs available globally?
Yes, Tubular Labs has a global presence with people in the United States, United Kingdom, Ukraine, and Singapore. This global reach helps in providing insights across different markets and cultures.Can I request a demo or more information about Tubular Labs?
Yes, you can request a demo or more information about Tubular Labs by visiting their website and filling out the request form. This will help you understand how their tools can be applied to your specific needs. Tubular Labs - Conclusion and Recommendation
Final Assessment of Tubular Labs
Tubular Labs stands out as a comprehensive and powerful tool in the video analytics and intelligence sector, particularly beneficial for brands, media companies, and video creators. Here’s a breakdown of its key features and who would benefit most from using it:
Key Features
- Tubular Intelligence: This platform offers instant video content strategy insights through tools like Performance Insights and Compare Mode. It helps users make informed decisions on content creation and optimization in real-time, using the largest social video dataset available.
- Audience Targeting: Tubular allows users to target audiences based on their interests, actions, and viewing behaviors. This includes identifying influencer partnerships and optimizing content to increase conversions and sales.
- Content Strategy: The platform helps in creating content that resonates with the audience by highlighting overlapping viewing behaviors and discovering untapped content opportunities.
- Benchmarking and Tracking: The Dashboard feature collects major trends, allowing users to track their social video content, benchmark against competitors, and monitor trends over time.
Who Would Benefit Most
- Brands: Brands can significantly benefit from Tubular Labs by optimizing their media strategy across different stages of the consumer journey. It helps in identifying and engaging with the right audience, increasing conversions, and measuring the impact of their content.
- Media Companies: Media companies can use Tubular to shape and validate their content decisions, stay ahead of industry trends, and understand audience preferences in detail.
- Video Creators: Video creators can leverage Tubular’s Creator Intelligence to find and collaborate with other creators, understand audience demographics, and track performance across various platforms.
Overall Recommendation
Tubular Labs is highly recommended for anyone involved in video content creation, marketing, or analytics. Its comprehensive suite of tools provides valuable insights that can significantly enhance content strategy, audience engagement, and overall performance. The platform’s ability to analyze vast amounts of video data and provide actionable insights makes it an indispensable resource for those looking to optimize their video content and reach their target audiences effectively.
In summary, if you are a brand, media company, or video creator seeking to improve your video content strategy, engage your audience more effectively, and make data-driven decisions, Tubular Labs is an excellent choice. Its features are designed to help you stay ahead of the competition and maximize your video content’s impact.