Vimeo Analytics - Detailed Review

Video Tools

Vimeo Analytics - Detailed Review Contents

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Vimeo Analytics - Product Overview

Introduction to Vimeo Analytics

Vimeo Analytics is a comprehensive tool within the Vimeo platform, aimed at helping content creators, businesses, and other users gauge the performance of their video content.

Primary Function

The primary function of Vimeo Analytics is to provide in-depth insights into video performance. This includes tracking various metrics that help users assess how well their videos are resonating with their audience, identify trends, and make data-driven decisions to improve their video strategies.

Target Audience

Vimeo Analytics is designed for a diverse range of users, including:

Content Creators: Filmmakers, videographers, and artists who use Vimeo to showcase their work and reach a broader audience.
Businesses: Companies of all sizes that use Vimeo for marketing, training, and communication purposes.
Educators and Students: Those involved in educational institutions who use Vimeo for sharing educational content.
Non-profit Organizations: Organizations that leverage Vimeo to raise awareness and share impactful stories.
Media and Entertainment Professionals: Individuals in the media and entertainment industry who use Vimeo for showcasing their work and networking.

Key Features

Vimeo Analytics offers several key features that make it a valuable tool for its users:

Views and Engagement Metrics: Tracks the number of views, likes, comments, and shares to determine the popularity and engagement levels of videos.
Audience Demographics: Provides insights into audience demographics such as age, gender, location, and device type, helping users target the right audience with relevant content.
Follower and Video Metrics: Monitors the number of followers, videos published, and other activity metrics to gauge user engagement and content library richness.
Real-Time Data: Offers real-time analytics, allowing users to track video performance as it happens and make immediate adjustments to their strategies.
Automated Reporting: When integrated with platforms like AgencyAnalytics, it enables automated data retrieval and the creation of visual reports that clients can easily understand.
Advanced Analytics: Utilizes tools like Amplitude Analytics to track user behavior, such as the time between steps in the video creation process, and identify pain points to improve the user experience.

By leveraging these features, users can refine their video campaigns, enhance viewer engagement, and achieve broader business objectives such as brand awareness and customer retention.

Vimeo Analytics - User Interface and Experience

User Interface of Vimeo Analytics

The user interface of Vimeo Analytics is designed to be user-friendly and intuitive, making it easier for content creators and agencies to track and analyze their video performance.

Ease of Use

Vimeo Analytics provides a straightforward and accessible interface. Here are some key points that highlight its ease of use:

The analytics are integrated directly into the Vimeo platform, allowing users to access video performance metrics without needing to switch between different tools.
Users can easily view advanced video analytics, such as the number of views, engagement metrics (like comments), and other key performance indicators. This data is presented in a clear and organized manner, making it simple to interpret.
The interface allows for real-time tracking of video performance, enabling users to make immediate adjustments to their strategies based on the data they see.

User Experience

The overall user experience of Vimeo Analytics is enhanced by several features:

Centralized Reporting: Users can access a centralized reporting hub where they can view all their video analytics in one place. This is particularly useful when using tools like AgencyAnalytics, which can consolidate data from multiple platforms into a single dashboard.
Visual Reports: The platform enables users to create visual reports that are easy for clients to understand. These reports can be customized with various data visualizations such as bar graphs, pie charts, and geographical maps.
Automation: Vimeo Analytics can be automated through integrations with tools like AgencyAnalytics, which allows for the automatic retrieval of video data and the generation of reports. This saves time and reduces the burden of manual reporting.
Customization: Users have the ability to customize their analytics dashboards and reports according to their specific needs. This includes setting custom date ranges and exporting reports in various formats like PDFs or shareable links.

Additional Features

Vimeo also offers several additional features that enhance the user experience:

Self-Serve Analytics: Vimeo has implemented self-serve analytics capabilities using tools like Amplitude Analytics. This allows users to quickly generate reports and analyze data without relying heavily on the analytics team, saving significant time and effort.
Privacy and Control: The platform provides robust privacy settings, allowing users to control video access, limit embeds, and even password-protect content. This adds an extra layer of security and control over how videos are viewed and shared.

Overall, Vimeo Analytics is designed to be intuitive and efficient, providing users with the insights they need to improve their video campaigns without unnecessary complexity.

Vimeo Analytics - Key Features and Functionality

Vimeo Analytics Overview

Vimeo Analytics, as part of the Vimeo platform, offers a range of features that help users and businesses analyze and improve their video content performance. Here are the main features and how they work, including the integration of AI where applicable:

Video Performance Metrics

Vimeo Analytics provides detailed metrics to gauge the effectiveness of video campaigns. These include:

Views and Impressions: Track the number of times your videos are viewed and the impressions they generate. This helps in understanding the reach and engagement of your content.
Engagement Insights: Metrics such as comments, likes, and shares help in assessing how viewers interact with your videos.

Advanced Analytics

Real-time Data: Access real-time insights into video performance, allowing for immediate adjustments to strategies based on current data.
Granular Data: Analyze specific parts of your videos to see where viewers are most engaged or where they drop off. This is particularly useful for refining content to retain audience interest.

AI-Powered Features

Auto-Transcription: Vimeo offers an auto-transcription feature, which ensures videos can be watched and understood by a variety of audiences, including those who prefer or need subtitles.
AI-Powered Script Generator: This feature streamlines and expedites the video production process by generating scripts using AI, making content creation more efficient.

Content Management and Analysis

Metadata Extraction: While not a native Vimeo feature, integrations with platforms like Beam AI allow for automatic metadata extraction from videos, making it easier to search and categorize content.
Video Analysis: AI agents can analyze video content to extract valuable insights and data, enhancing decision-making processes. This is particularly useful when integrated with other platforms like Beam AI or Zapier.

Privacy and Control

Privacy Settings: Vimeo provides robust privacy settings, allowing users to control video access, limit embeds, and even password-protect content. This is crucial for businesses that need to share exclusive content securely.

Integration and Automation

Centralized Reporting: Integrations with platforms like AgencyAnalytics enable the automation of data retrieval and the creation of centralized reporting hubs. This streamlines the process of tracking video analytics across multiple platforms.
Zapier Integration: Vimeo can be integrated with Zapier, allowing for automation workflows that include AI-driven actions such as analyzing and summarizing video data using models like OpenAI and Anthropic.

Monetization and Engagement

Vimeo On Demand: This feature allows users to monetize their content through rentals, purchases, or subscriptions, providing additional revenue streams.
Live Streams and Real-Time Conversations: Vimeo supports real-time conversations with the audience during live streams, enhancing engagement and interaction.

Customization and Branding

Customizable Video Players: Users can incorporate logos, colors, and other branding elements into their video players, creating a professional and polished aesthetic that aligns with their brand identity.

By leveraging these features, users can gain deeper insights into their video performance, refine their content strategies, and enhance audience engagement, all while benefiting from the efficiency and accuracy provided by AI-driven tools.

Vimeo Analytics - Performance and Accuracy

Performance and Key Metrics

Vimeo Analytics provides a comprehensive set of metrics to help agencies and content creators gauge the performance of their video content. These metrics include views, engagement-related insights such as comments, impressions, and the number of viewers. This data helps identify which videos resonate most with viewers, enabling more informed and impactful video strategies.

Accuracy and Data Insights

The analytics offered by Vimeo are generally reliable for tracking basic video performance metrics. However, when compared to YouTube, Vimeo’s analytics are not as detailed or user-friendly. Vimeo’s analytics interface is often cited as harder to navigate, making it more challenging to find valuable statistics quickly.

Limitations

One significant limitation of Vimeo Analytics is its lack of depth in comparison to other platforms like YouTube. While Vimeo provides essential metrics, it does not offer the same level of detailed insights, such as retention rates, specific points in videos where viewers drop off, or real-time data that YouTube provides.

Customization and Integration

Vimeo Analytics can be enhanced through integration with other tools. For instance, using a centralized reporting platform like AgencyAnalytics can automate data retrieval, track advanced analytics, and create visual reports that are easy for clients to understand. This integration helps streamline the reporting process and provides a more holistic view of marketing insights across various platforms.

Privacy and Customization

While Vimeo excels in offering advanced customization options for video players and strong privacy controls, these features do not directly impact the accuracy or performance of its analytics. However, they do contribute to a more controlled and professional presentation of video content, which can indirectly influence engagement metrics.

Areas for Improvement

To improve, Vimeo Analytics could benefit from a more user-friendly interface and more detailed metrics. Enhancing the analytics to include features like real-time data, retention rates, and specific engagement points would make it more competitive with other video hosting platforms. Additionally, integrating Vimeo Analytics more seamlessly with other marketing tools and platforms could further enhance its utility.

In summary, while Vimeo Analytics provides valuable insights into video performance, it has room for improvement, particularly in terms of detail and user interface. By addressing these limitations, Vimeo can offer a more comprehensive and user-friendly analytics solution.

Vimeo Analytics - Pricing and Plans

Vimeo Pricing Structure

Vimeo’s pricing structure is organized into several plans, each catering to different needs and budgets. Here’s a breakdown of the various tiers and their features:

Free Plan

This plan is ideal for those who want to try out Vimeo’s basic features.
It includes limited video-making and editing tools, such as basic templates, text and sticker animations, and trimming tools.
You can record screens and webcams unlimitedly.
Basic viewer analytics and the ability to download converted files are also available.
Access to basic stock photos, videos, and music is included.
You can upload up to two videos per month, with a total limit of 25 videos for your account.

Starter Plan: $12/seat/month

This plan is suitable for beginners and professionals who need more advanced features.
Features include embedding the Vimeo video player, screen recording capabilities, basic video templates, and the ability to create video chapters and add SEO features.
Analytics for engagement and social media are also included.
You can share up to 60 videos per year.

Standard Plan: $20/seat/month

This plan builds on the Starter plan and adds several key features.
You get branding abilities in the video player and in videos, custom video end cards, and custom forms for lead capturing.
Premium video templates and access to more stock photos and other content are included.
You can also sell individual videos on-demand.

Advanced Plan: $65/seat/month

This plan is ideal for those who need to host live events and webinars.
Features include live Q&As, polls, and chat features, as well as virtual registration for events (up to 100 per event).
Branded invitations and reminder emails, real-time monitoring of video streaming, and marketing integrations are also available.

Enterprise Plan

This is a customizable solution for large organizations.
It includes all features from the Advanced plan, plus custom permissions, SSO (SAML) & SCIM (OKTA, AZURE), additional marketing integrations, 99.9% guaranteed uptime SLAs, and the ability to moderate live Q&A videos.
You also get host backup streams and a dedicated account manager. The pricing for this plan varies based on business needs, so you need to contact Vimeo for a quote.

Vimeo OTT (Optional)

For those interested in starting a web-based OTT channel, Vimeo offers two OTT pricing tiers:
Starter Pricing: $1/subscriber per month
Growth Pricing: starting at $500/month.

Vimeo Analytics

While Vimeo Analytics is not a separate pricing plan, it is integrated into the various Vimeo plans. It provides in-depth insights into video performance, including metrics like views, engagement, comments, and followers. These analytics are available across all paid plans, helping you gauge the effectiveness of your video campaigns and make data-driven decisions.

Vimeo Analytics - Integration and Compatibility

Integration with Other Tools

Vimeo Analytics can be integrated with a variety of tools and services to enhance data analysis and reporting. For instance, you can use services like Coupler.io to connect Vimeo Public Data with Google Sheets and Looker Studio. This integration allows you to collect, merge, preview, transform, and filter data from Vimeo before loading it into Google Sheets, and then visualize it in Looker Studio. This process can be automated with scheduled data refreshes, ensuring your data is always up to date. Another example is the integration with AgencyAnalytics, which enables you to build Vimeo reports and dashboards quickly. This tool allows you to track followers, video analytics, engagement metrics, and view your video feed directly within the dashboard. It also supports automated reporting and white-label dashboards, making it easier to share insights with clients.

Compatibility Across Platforms

Vimeo is compatible with a range of platforms and tools. For instance, it integrates well with Webflow, allowing you to embed Vimeo videos directly into your Webflow site. This integration streamlines content management by enabling you to update videos in one central location, which then reflects on your website in real-time. Vimeo also integrates with various third-party tools such as Axero, Rev, Wix, TikTok, Zoom, Jira, Github, Figma, and Asana. However, its compatibility with WordPress plugins is somewhat limited compared to other video players like Presto Player. While Vimeo can be embedded into WordPress sites, it may require additional automation tools for seamless integration.

Media Analytics and Players

Vimeo is supported by media analytics tools like Matomo, which can track video performance across different media players, including HTML5 videos, YouTube, SoundCloud, and JWPlayer. This ensures that you can monitor video engagement and performance regardless of the player used.

Conclusion

In summary, Vimeo Analytics integrates well with various tools and platforms, allowing for automated data collection, detailed reporting, and seamless content management. While it has broad compatibility, there are some limitations, particularly with WordPress plugins, where other players like Presto Player might offer more seamless integration.

Vimeo Analytics - Customer Support and Resources

When You Need Support or Additional Resources for Vimeo

Here are the options and resources available to you:

Customer Support Options

Vimeo offers several ways to contact their customer support team:

Email Support: You can reach out to Vimeo’s support team via email at support@vimeo.com. They typically respond within 15 minutes.
Live Chat: Vimeo provides live chat support, which you can access through their website. Live agents usually pick up chats within 15 minutes.
Phone Support: For more immediate assistance, you can call Vimeo’s customer service line at (212) 524-8776. This service is available from Monday to Friday from 9 am to 5 pm EST.
Dedicated Support for Premium Users: If you are a Vimeo Pro, Business, or Premium customer, you have access to a dedicated support team available 24/7 via email or live chat.

Additional Resources

Vimeo provides a range of resources to help you manage and optimize your video content:

Help Center: The Vimeo help center is a comprehensive resource where you can search for topics or browse different categories of help topics. You can access it by clicking on “Help” in the top right corner of the Vimeo website.
FAQs and Tutorials: Vimeo offers tutorial videos and FAQs that provide step-by-step instructions on how to use the platform’s features and answer common questions about your Vimeo account.
User Forums: You can engage with other users in the Vimeo community forums to discuss your videos, ask questions, and get advice from other members.

Analytics and Insights

Vimeo Analytics is a key resource for understanding the performance of your videos:

Video Performance Metrics: Vimeo Analytics provides in-depth insights into video performance, including views, engagement metrics like comments and likes, and follower counts. These metrics help you gauge the effectiveness of your video campaigns in real-time.
Advanced Analytics: You can track metrics such as the number of times a video has been watched, user engagement, and demographic data like followers by country and gender. This data helps in refining video campaigns and making strategic decisions.

Self-Service Support

Vimeo encourages self-service support through various tools and resources:

Knowledge Base: You can use Vimeo’s knowledge base to find answers to common questions and learn how to use the platform’s features without needing to contact support.
Automated Reporting Solutions: For agencies and content creators, tools like AgencyAnalytics can help automate the retrieval of video analytics and create visual reports that clients can easily understand.

By leveraging these support options and resources, you can effectively manage your Vimeo account, resolve technical or account-related issues, and optimize your video content for better performance.

Vimeo Analytics - Pros and Cons

Advantages

Detailed Analytics

Vimeo provides more detailed analytics compared to some other platforms. You get insights into who watched your video, who liked it, commented on it, and whether they finished watching it. This includes data on how many plays were on embedded players, which can be crucial for fine-tuning your content strategy.

Customizable End Screens

Vimeo allows you to choose what happens at the end of each video, enabling you to keep viewers on your page, display custom text, or link to more of your videos. This feature helps in maintaining viewer engagement and directing them to your desired content.

Privacy and Control

Vimeo’s analytics are part of a broader set of tools that offer strong privacy settings. You can specify which sites can embed your videos and use password protection, giving you more control over who sees your content and how it is shared.

Disadvantages

Cost

To access the full range of analytics features, you may need to subscribe to one of Vimeo’s paid plans. This can be a significant cost for some users, especially when compared to free analytics offered by platforms like YouTube.

Smaller Audience

Vimeo’s smaller audience means fewer views and less overall engagement compared to larger platforms like YouTube. This can limit the scope and impact of your analytics, as you are working with a smaller user base.

Limited Free Plan

Vimeo’s free plan has limited storage and bandwidth, which can restrict the amount of data you can collect and analyze. For comprehensive analytics, you often need to upgrade to a paid plan.

Summary

In summary, Vimeo’s analytics offer detailed insights and strong control over video engagement, but these benefits come at a cost and are limited by the platform’s smaller user base.

Vimeo Analytics - Comparison with Competitors

Vimeo Analytics

Vimeo Analytics offers a comprehensive set of metrics to track video performance, including views, engagement (such as comments), impressions, and the number of viewers. These analytics help identify which videos resonate most with viewers, enabling more data-informed strategies.

Unique Features

Vimeo stands out with its high-quality video playback and streaming, a large and engaged community of filmmakers and video creators, and advanced video editing tools. The analytics are integrated within the Vimeo platform, allowing for real-time insights and the ability to create visual reports that clients can easily understand.

Integration

Vimeo Analytics can be integrated with platforms like AgencyAnalytics, which automates data retrieval, tracks advanced analytics across multiple marketing platforms, and provides 24/7 on-demand access to marketing data. This integration streamlines the reporting process and allows for customizable and branded reports.

Alternatives and Comparisons

Vidyard

Vidyard is another video hosting platform that offers robust video analytics, including watch time, click-through rates, and audience demographics. While Vidyard’s analytics might be more comprehensive for business-specific metrics, it lacks the advanced video editing tools and community features that Vimeo provides. Vidyard is strong in sales enablement and customer support, which may not be a primary focus for all Vimeo users.

Google Cloud Video Intelligence

Google Cloud’s Video Intelligence API provides advanced AI-driven video analysis, recognizing over 20,000 objects, places, and actions in videos. This platform is ideal for extracting rich metadata, content moderation, and building content recommendation engines. However, it is more focused on general video analysis rather than the specific needs of video creators and marketers, which Vimeo caters to.

Mindstamp

Mindstamp is an interactive video platform that allows users to add interactive features to their videos. While Vimeo has some interactive capabilities, especially with its acquisition of Wirewax, Mindstamp offers more extensive interactive features. Mindstamp can integrate with Vimeo by using the direct file-sharing link, but it is a separate platform focused on interactivity rather than comprehensive video analytics and hosting.

Sprout Video

Sprout Video offers a similar feature set to Vimeo, including video hosting, streaming, and analytics. It provides a more customizable video player and may have better integration with certain CMS platforms. However, Sprout Video might be less well-known and have a smaller community compared to Vimeo.

Key Considerations

Video Quality and Community

Vimeo is renowned for its high-quality video playback and large, engaged community, making it a preferred choice for many creators.

Analytics Depth

While Vimeo’s analytics are comprehensive, platforms like Vidyard may offer more detailed business-specific metrics. Google Cloud’s Video Intelligence API, on the other hand, provides advanced AI-driven analysis but is more generalized.

Interactive Features

For those needing extensive interactive video capabilities, Mindstamp is a strong alternative or complement to Vimeo. In summary, Vimeo Analytics is a strong choice for those seeking high-quality video hosting, advanced editing tools, and a strong community, along with comprehensive analytics. However, depending on specific needs such as more detailed business metrics, advanced AI analysis, or interactive features, alternatives like Vidyard, Google Cloud Video Intelligence, or Mindstamp may be more suitable.

Vimeo Analytics - Frequently Asked Questions

Frequently Asked Questions about Vimeo Analytics

What metrics does Vimeo Analytics provide?

Vimeo Analytics offers a range of metrics to help you gauge the performance of your videos. These include the number of views, which indicates the visibility and popularity of your videos; engagement metrics such as likes, comments, and responses to comments; the number of followers on your profile; and the total number of videos uploaded, reflecting your activity level.

How can I track engagement on my Vimeo videos?

You can track engagement on your Vimeo videos by monitoring metrics like likes, comments, and responses to comments. These metrics provide qualitative insights into how your audience is interacting with your content. For example, comments can give you feedback on what viewers found helpful or engaging about your videos.

What audience demographics can I analyze with Vimeo Analytics?

Vimeo Analytics allows you to analyze audience demographics such as age, gender, location, and device type. This data helps you understand who your viewers are and can inform your content strategy to better target your audience.

How do I monitor playback performance of my videos on Vimeo?

Vimeo’s analytics tools enable you to monitor playback performance metrics, including buffering rates and playback errors. These metrics are crucial for ensuring that viewers have a seamless experience when watching your videos. If you notice issues like high buffering rates or frequent playback errors, you can address problems related to video encoding or delivery.

Can I track conversion metrics with Vimeo Analytics?

Yes, you can track conversion metrics by integrating Vimeo with third-party analytics platforms like Google Analytics. This integration allows you to measure the impact of your videos on conversions, such as website visits, form submissions, or purchases, helping you optimize your video content and marketing strategies.

How can I automate the retrieval and reporting of Vimeo analytics data?

To automate the retrieval and reporting of Vimeo analytics data, you can use an all-in-one reporting solution like AgencyAnalytics. This platform allows you to connect your Vimeo account, automate data retrieval, track advanced analytics, and create visual reports that clients can easily understand. You can also schedule automated reports to ensure timely delivery.

What types of reports can I generate using Vimeo Analytics?

You can generate various types of reports using Vimeo Analytics, including visual reports that show metrics like views, followers, likes, and comments. With tools like AgencyAnalytics, you can create dashboards, export reports as PDFs, generate shareable links, or send reports via email. You can also customize the date range and report on specific video insights.

How do I integrate Vimeo Analytics with other marketing data?

To integrate Vimeo Analytics with other marketing data, you can use a centralized reporting platform like AgencyAnalytics. This platform allows you to consolidate data from various sources, including other social media and marketing platforms, providing a holistic view of your marketing efforts and enabling you to identify trends and opportunities.

What industries can benefit from using Vimeo Analytics?

Several industries can benefit from using Vimeo Analytics, including corporate and B2B, non-profit, retail, healthcare, and real estate. For example, corporate clients can use Vimeo for internal communications and product demos, while healthcare providers can create patient education videos. Retail businesses can produce high-quality promotional videos, and real estate companies can create virtual property tours.

How can I ensure my clients have 24/7 access to their Vimeo analytics data?

You can ensure your clients have 24/7 access to their Vimeo analytics data by using a platform like AgencyAnalytics. This platform allows you to grant clients on-demand access to their marketing data, enabling them to view real-time analytics and reports at any time.

Can I customize the appearance and branding of Vimeo analytics reports?

Yes, you can customize the appearance and branding of Vimeo analytics reports using tools like AgencyAnalytics. This allows you to deliver white-label reports that reflect your agency’s branding, enhancing professionalism and client satisfaction.

Vimeo Analytics - Conclusion and Recommendation

Final Assessment of Vimeo Analytics

Vimeo Analytics is a powerful tool within the video tools category, particularly for those who rely heavily on video content to engage their audience and drive their marketing strategies.

Key Benefits

Advanced Analytics and Insights: Vimeo Analytics provides comprehensive metrics on video performance, including views, engagement (likes, comments, shares), viewer retention, and drop-off rates. This data helps creators and marketers make informed decisions about their content strategy and optimize videos for maximum engagement.

Real-Time Tracking: The platform allows for real-time tracking of viewer behavior, such as impressions, plays, and device usage. This real-time data is crucial for identifying which parts of videos are most engaging and where viewers may be losing interest.

Audience Demographics: Vimeo’s analytics tools offer insights into audience demographics, including age, gender, location, and device type. This information is vital for targeting the right audience with relevant content.

Playback Performance: The analytics also monitor playback performance metrics like buffering rates and playback errors, ensuring a seamless viewing experience for the audience.

Conversion Metrics: By integrating with third-party analytics platforms, Vimeo allows users to track conversion metrics, helping to determine the effectiveness of videos in driving desired actions such as website visits or purchases.

Who Would Benefit Most

Content Creators: Filmmakers, videographers, and artists can benefit from showcasing their work, collaborating with others, and reaching a wider audience while gaining valuable insights into their video performance.

Businesses: Companies in various industries, including advertising, education, and entertainment, can use Vimeo Analytics to enhance their marketing, training, and communication efforts. Industries like corporate, non-profit, retail, healthcare, and real estate can also leverage these analytics to create targeted and effective video content.

Agencies: Marketing agencies can use Vimeo Analytics to track client video performance across multiple platforms efficiently, creating comprehensive and visual reports that clients can easily understand.

Overall Recommendation

Vimeo Analytics is highly recommended for anyone serious about optimizing their video content and marketing strategies. The platform’s advanced analytics and real-time tracking capabilities make it an invaluable tool for content creators, businesses, and marketing agencies. By providing detailed insights into viewer engagement, audience demographics, and playback performance, Vimeo Analytics helps users refine their content to achieve better results and drive more conversions.

In summary, if you are looking to enhance your video marketing efforts with data-driven insights, Vimeo Analytics is a solid choice that can help you make informed decisions and improve your overall video strategy.