
Adapty - Detailed Review
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Adapty - Product Overview
Adapty Overview
Adapty is a comprehensive mobile app analytics and subscription management platform that helps developers and marketers optimize and grow their in-app subscription revenue.
Primary Function
Adapty’s primary function is to analyze and improve mobile in-app subscriptions. It provides tools for A/B testing of prices and offers, creating and managing subscription paywalls, and tracking key metrics such as conversion rates, churn, and revenue.
Target Audience
The target audience for Adapty includes mobile app developers, marketers, and businesses looking to maximize their in-app purchase (IAP) revenue. This can range from indie developers to those managing enterprise-level apps.
Key Features
A/B Testing and Price Optimization
Allows developers to test different subscription prices and durations without needing a new app release, helping to identify the most effective pricing strategies.
No-Code Paywall Builder
Enables developers to create and manage subscription paywalls directly through the dashboard, compatible with iOS, Android, React Native, and Flutter.
Cross-Platform Support
Ensures premium access and subscription statuses are consistently maintained across iOS, Android, and web platforms.
Advanced Analytics
Provides real-time insights into subscription performance, including cohort analysis, retention tracking, and lifetime value (LTV) calculations.
Personalization and Targeting
Allows for creating targeted marketing campaigns based on user behavior and preferences.
Integration with Other Tools
Seamlessly integrates with tools like Amplitude, Mixpanel, Firebase, and Adjust to track user behavior and optimize in-app purchases.
Revenue Tracking and Retention
Tracks revenue and user retention rates, helping developers identify causes of subscriber drop-off and implement strategies to improve retention.
By offering these features, Adapty helps developers make data-driven decisions to improve engagement, retention, and overall user experience, ultimately driving higher revenues.

Adapty - User Interface and Experience
User Interface Overview
The user interface of Adapty.io is praised for its clarity, intuitiveness, and ease of use, making it a valuable tool for managing in-app subscriptions and optimizing revenue.Interface and Ease of Use
The interface is described as clean and intuitive, allowing users to manage subscriptions, conduct A/B testing, and analyze user behavior with ease. Users appreciate the straightforward integration process, which can be completed quickly, even for those without extensive technical expertise.Key Features and User Experience
No-Code Paywall Builder
Adapty’s no-code paywall builder is a standout feature, enabling developers to create and manage subscription paywalls directly through the dashboard without needing coding skills. This feature is compatible with multiple platforms, including iOS, Android, React Native, and Flutter, ensuring consistent user experiences across different devices.Comprehensive Analytics
The platform provides comprehensive analytics, including real-time metrics, conversion rates, churn analysis, and lifetime value (LTV) calculations. These insights help users make data-driven decisions to optimize their subscription strategies and improve user retention.A/B Testing and Customization
Adapty’s A/B testing capabilities are highly valued, allowing users to experiment with different paywall designs, subscription offers, and pricing models. This feature helps identify what resonates best with the audience, enabling quick adjustments to pricing strategies and optimization of revenue without requiring new app releases.Support and Responsiveness
The support team at Adapty is highly responsive and supportive, quickly resolving any issues that arise. Users appreciate the team’s openness to feedback and their proactive approach to addressing user needs.Overall User Experience
Overall, the user experience with Adapty is positive, with users highlighting the platform’s ability to streamline many tasks, provide clear insights, and support the growth of their applications. The platform’s ease of use, combined with its advanced features and supportive customer service, makes it a valuable tool for developers and marketers looking to optimize their in-app subscription management.
Adapty - Key Features and Functionality
Adapty Overview
Adapty is a comprehensive subscription management platform that offers a range of features to help mobile app developers and marketers optimize their in-app subscriptions and revenue. Here are the main features and how they work:Subscription Analytics and Price Testing
Adapty provides real-time insights into your app’s subscription performance, including metrics such as conversion rates, churn, and revenue. A key feature is the ability to A/B test different subscription prices and durations without the need for a new app release. This allows developers to quickly adjust pricing strategies and optimize revenue based on real-time data.No-Code Paywall Builder
Adapty’s no-code paywall builder enables developers to create and manage subscription paywalls directly through the dashboard. This feature is compatible with multiple platforms, including iOS, Android, React Native, and Flutter, allowing for easy customization without requiring coding expertise. Developers can add CTAs, product information, visuals, and choose colors, all within minutes.Cross-Platform Support and Syncing
Adapty ensures seamless cross-platform syncing, maintaining premium access and subscription statuses consistently across iOS, Android, and web platforms. This guarantees a unified experience for users regardless of the device they use.A/B Testing and Real-Time Metrics
Adapty’s A/B testing capabilities allow developers to experiment with different paywall designs, subscription offers, and pricing models. Combined with real-time metrics, these tests help in making data-driven decisions that can significantly boost app revenue. Developers can launch and remove promotional offers, such as holiday or Black Friday promos, on the go without additional coding.Advanced Analytics and Reporting
Adapty offers comprehensive analytics, including cohort analysis, retention tracking, and lifetime value (LTV) calculations. These insights help developers understand user behavior, refine marketing strategies, and drive higher revenues. The platform also tracks various revenue events, such as one-time purchases, free trials, subscription renewals, cancellations, and billing issues.Ease of Integration
Adapty’s lightweight SDKs can be integrated into your app with just a few lines of code, making it accessible for developers of all experience levels. The platform simplifies complex subscription logic, managing features like free trials, promo codes, and revenue recognition effortlessly.Scalability
Adapty is designed to grow with your app, supporting millions of API calls per month. This ensures reliable performance as your user base expands, whether you are an indie developer or managing an enterprise-level app.Seamless Third-Party Integrations
Adapty integrates seamlessly with tools like Amplitude, Mixpanel, Firebase, and Adjust. These integrations allow developers to track user behavior, analyze performance, and optimize in-app purchases with a unified approach.AI Integration
While the primary features of Adapty are focused on analytics, A/B testing, and subscription management, the platform does not explicitly highlight AI-driven functionalities. However, the advanced analytics and real-time metrics provided by Adapty can be seen as leveraging data-driven insights, which are foundational to many AI and machine learning applications. These insights help developers make informed decisions, but there is no specific mention of AI integration in the available resources.Conclusion
In summary, Adapty is a powerful tool for managing and optimizing in-app subscriptions, offering a range of features that help developers enhance user engagement, improve retention, and maximize revenue through data-driven strategies.
Adapty - Performance and Accuracy
Adapty Overview
Adapty, a platform focused on managing and optimizing in-app subscriptions and purchases, demonstrates strong performance and accuracy in several key areas but also has some limitations and areas for improvement.Performance
Adapty’s performance is highlighted by its ability to streamline the process of integrating in-app purchases and running monetization experiments. Here are some key points:A/B Testing
Adapty’s A/B testing capabilities are highly praised by users. It allows developers to test different paywall layouts, pricing models, and messaging variations without needing to write additional code or release new app versions. This feature is user-friendly and provides clear insights into which versions perform better, aiding in data-driven decision-making.Real-Time Analytics
The platform offers real-time tracking and analytics, enabling developers to monitor various revenue events such as one-time purchases, free trials, subscription renewals, and cancellations. This real-time data helps in optimizing marketing efforts and improving user engagement.Ease of Use
Users appreciate the ease of use of Adapty’s tools, particularly the paywall builder, which allows for quick creation and testing of paywalls without requiring a developer.Accuracy
The accuracy of Adapty’s analytics and data is generally positive:Data-Driven Insights
Adapty provides accurate and actionable insights into user behavior and preferences, helping developers make informed decisions about their monetization strategies. The platform’s cohort analysis and LTV (Lifetime Value) predictions are particularly useful for tracking sales and optimizing strategies.Segmentation and Analysis
Adapty allows for granular analysis of user data, enabling developers to segment users based on specific parameters and understand the impact of different advertising efforts on user engagement and conversion.Limitations and Areas for Improvement
Despite its strengths, Adapty has some areas that need improvement:Technical Issues
Some users have reported bugs and technical issues, such as delays in experiment analysis and issues with Flutter integration. For example, fixing an install bug on Flutter took approximately a year, which skewed the stats. The paywall builder is also not yet available on Flutter, with the ETA being continuously pushed back.Offline Mode
Users have requested an “offline” mode to handle poor internet connections, as current issues with signing in during bad internet connectivity can be problematic.Customization in Analytics
There is a desire for more customization options in the analytics area, such as the ability to create custom columns, which would help in making better decisions.Integration Improvements
Some users have suggested improvements in integrations, particularly with Stripe, which is currently being worked on.Customer Support
Adapty’s customer support is generally well-regarded, with users praising the quick response and resolution of issues by the support team. This indicates that while there may be technical limitations, the support provided helps mitigate these issues effectively.Conclusion
In summary, Adapty performs well in terms of A/B testing, real-time analytics, and ease of use, but there are areas such as technical stability, offline mode, and customization options that need further improvement. Despite these limitations, the platform remains a valuable tool for optimizing app revenue and user engagement.
Adapty - Pricing and Plans
Adapty Pricing Structure
Adapty.io offers a structured pricing model with several plans to cater to different needs and scales of mobile app developers. Here’s a breakdown of their pricing structure and the features associated with each plan:
Free Plan
- This plan is available at no cost and includes all basic features.
- It is suitable for smaller apps or those with a monthly tracked revenue of up to $10,000.
Pro Plan
- The Pro plan starts at $99 per month.
- It includes all the basic features plus additional advanced features such as integrations, price testing, subscribers CRM, and more. This plan is ideal for apps that need more comprehensive analytics and management tools.
Pro Plan
- The Pro plan is priced at $499 per month.
- It includes all the features from the Pro plan, along with additional features like ETL integrations and other advanced functionalities. This plan is suited for established apps and businesses that require more sophisticated analytics and management capabilities.
Enterprise Plan
- For the Enterprise plan, you need to contact Adapty directly for a custom quote.
- This plan includes all the features from the Pro plan, plus additional benefits such as migrating an existing user base, obtaining a Service Level Agreement (SLA), and a custom contract. It is designed for large-scale enterprises with specific and complex needs.
Key Features Across Plans
- Subscription Analytics and Price Testing: Real-time insights into subscription performance, including metrics like conversion rates, churn, and revenue. The ability to A/B test different subscription prices and durations without requiring a new app release.
- No-Code Paywall Builder: Allows developers to create and manage subscription paywalls directly through the dashboard, compatible with iOS, Android, React Native, and Flutter.
- Cross-Platform Support and Syncing: Ensures premium access and subscription statuses are consistently maintained across iOS, Android, and web platforms.
- Advanced Analytics and Reporting: Includes cohort analysis, retention tracking, and lifetime value (LTV) calculations to help refine marketing strategies and drive higher revenues.
Additional Notes
- Adapty does not offer a free trial, but the free plan is available with limited features.
- The platform integrates seamlessly with various third-party tools like Amplitude, Mixpanel, Firebase, and Adjust, which helps in tracking user behavior and optimizing in-app purchases.

Adapty - Integration and Compatibility
Adapty: A Comprehensive In-App Subscription Management Platform
Adapty integrates seamlessly with a variety of tools and offers broad compatibility across different platforms and devices, making it a versatile solution for mobile app developers.
Integrations with Other Tools
Adapty integrates with several popular analytics and marketing tools to enhance its functionality. Some of the key integrations include:
- Amplitude: For tracking user behavior and analyzing performance.
- Mixpanel: To analyze user interactions and optimize in-app purchases.
- Firebase: For integrating with Google’s suite of tools to manage and analyze app data.
- Adjust: A mobile marketing platform that provides insights across the customer lifecycle, automation, and data protection.
These integrations allow developers to track user behavior, analyze performance, and optimize their in-app purchase strategies with a unified approach.
Cross-Platform Compatibility
Adapty supports a wide range of platforms, ensuring that developers can manage subscriptions consistently across different environments. Here are some of the platforms supported:
- iOS: Adapty is fully compatible with iOS, including support for the latest StoreKit 2 framework and backward compatibility for devices running iOS 13 and 14.
- Android: Adapty provides SDKs for Android, enabling developers to manage subscriptions and track user behavior on Android devices.
- React Native: Developers can use Adapty’s no-code paywall builder and other features within React Native apps.
- Flutter: Adapty supports Flutter, allowing for easy integration and management of subscriptions in Flutter-based apps.
- Unity: Adapty also offers SDKs for Unity, making it suitable for developers working on Unity-based projects.
Cross-Platform Syncing
One of the standout features of Adapty is its ability to maintain consistent subscription statuses across different platforms. This ensures a unified user experience whether users are accessing the app on iOS, Android, or web platforms.
Ease of Integration
Adapty’s SDKs are lightweight and can be integrated into an app with just a few lines of code, making it accessible for developers of all experience levels. This ease of integration simplifies complex subscription logic, including features like free trials, promo codes, and revenue recognition.
Conclusion
In summary, Adapty’s strong integration capabilities with various analytics and marketing tools, along with its broad cross-platform compatibility, make it an ideal solution for managing in-app subscriptions and optimizing revenue across different devices and platforms.

Adapty - Customer Support and Resources
Customer Support
Support Channels
Team Responsiveness
Additional Resources
Documentation and Webinars
Integration Support
Analytics and Tools
Community Feedback
User Reviews and Testimonials

Adapty - Pros and Cons
Advantages of Adapty
Adapty offers several significant advantages that make it a valuable tool for managing and optimizing in-app subscriptions:A/B Testing and Paywall Customization
Adapty’s A/B testing capabilities are highly praised for their ease of use and effectiveness. Users can test different paywall layouts, pricing models, and messaging variations to identify what resonates best with their audience. This feature allows for data-driven decision-making, significantly improving conversion rates and monetization strategies.User-Friendly Interface and Tools
The platform is noted for its user-friendly interface and intuitive tools, making it easy to run tests and analyze results without requiring extensive technical expertise. The backend is organized, and the tools are super easy to use, even for non-developers.Real-Time Analytics and Insights
Adapty provides real-time analytics and insights into user behavior, helping businesses gain deeper insights into user preferences. This data-driven approach enables quick and informed decisions that directly impact profitability.Cohort Analysis and LTV Predictions
The platform offers cohort analysis and Lifetime Value (LTV) predictions, which are valuable for tracking sales and optimizing strategies efficiently. These features help in closely monitoring daily sales and streamlining processes.Strong Support Team
The support team at Adapty is highly responsive and efficient, resolving issues often within a day. This ensures minimal downtime and quick resolution of any problems that arise.Integration and Multi-Platform Support
Adapty integrates well with various platforms, including app stores, and supports multi-platform analytics. This makes it easy to manage and track subscriptions across different platforms.Disadvantages of Adapty
While Adapty is highly regarded, there are some areas where it could improve:Technical Issues and Bugs
Users have encountered bugs and technical issues, such as delays in experiment analysis or issues with setup processes. However, the support team is generally quick to resolve these issues.Limited Offline Mode
There is currently no option for an “offline” mode, which can cause issues for users with poor internet connections. Users have requested a feature to customize the timeout time for switching to a cached mode.Flutter Integration Challenges
Integration with Flutter has been slow, with issues like fixing install bugs taking a significant amount of time. The Paywall Builder is not yet available on Flutter, which is a drawback for some users.Pricing
Some users feel that the price for the simplest plan could be lower, although overall, the value provided by Adapty is considered worth the cost.Room for Improvement in Data Analysis
While Adapty’s analytics are strong, some users suggest that tracking and data analysis could be further improved to help make better decisions. However, the company is actively working on enhancing these features. Overall, Adapty is a powerful tool for optimizing app revenue through its A/B testing, paywall customization, and analytics capabilities, despite some minor drawbacks that are being addressed.
Adapty - Comparison with Competitors
When Comparing Adapty with Competitors
When comparing Adapty with its competitors in the in-app subscription management and analytics category, several key features and differences stand out.
Unique Features of Adapty
- A/B Testing and Real-Time Metrics: Adapty allows developers to conduct A/B tests on different subscription prices, durations, and paywall designs without the need for a new app release. This feature, combined with real-time metrics, enables data-driven decisions to optimize revenue.
- No-Code Paywall Builder: Adapty’s no-code paywall builder is compatible with iOS, Android, React Native, and Flutter, making it easy to create and manage subscription paywalls directly through the dashboard.
- Cross-Platform Support and Syncing: Adapty ensures seamless syncing of premium access and subscription statuses across iOS, Android, and web platforms, providing a unified user experience.
- Advanced Analytics and Reporting: Adapty offers comprehensive analytics, including cohort analysis, retention tracking, and lifetime value (LTV) calculations, which help in refining marketing strategies and driving higher revenues.
Alternatives and Competitors
RevenueCat
- RevenueCat is a popular alternative that specializes in subscription management and revenue growth for mobile and web applications. It allows in-app purchases and manages products and subscribers without requiring server code. RevenueCat is known for its ease of integration and cross-platform support.
- Unlike Adapty, RevenueCat does not have a built-in no-code paywall builder but excels in simplifying the management of in-app purchases and subscriber data.
Qonversion
- Qonversion focuses on in-app subscription management and analytics for mobile applications. It offers tools for managing subscriptions across different platforms without backend infrastructure and provides analytics to track subscription revenue. Qonversion also includes growth tools like A/B testing for paywalls and integrations with attribution platforms.
- Qonversion is similar to Adapty in its analytics and A/B testing capabilities but is more integrated with ad platforms and attribution tools.
Chargebee
- Chargebee is a comprehensive revenue growth management platform that helps subscription businesses acquire subscribers, grow and retain revenue, and scale financial operations. It integrates with leading payment gateways and offers automated recurring payments, invoicing, and tax compliance.
- Chargebee is more geared towards SaaS businesses and offers a broader range of financial and billing management features compared to Adapty, which is more focused on mobile app subscriptions.
Apphud
- Apphud is another alternative that provides a reliable subscriptions infrastructure, deep real-time mobile analytics, and a powerful pricing A/B testing platform. It is designed for leading mobile developers, marketers, and product managers to increase app revenue, reduce churn, and gain customer insights.
- Apphud offers similar analytics and A/B testing features to Adapty but is particularly strong in providing detailed real-time mobile analytics.
Pelcro
- Pelcro is an all-in-one subscription and membership management platform that offers identity management, dynamic paywalls, CRM, authorization, and billing. It is a self-serve solution with no coding required and integrates with most tools.
- Pelcro is more versatile, covering membership and subscription management beyond just mobile apps, and offers a seamless user experience with dynamic paywalls.
Each of these alternatives has its unique strengths and may be more suitable depending on the specific needs of your mobile app or business model. Adapty stands out with its ease of integration, no-code paywall builder, and comprehensive analytics, making it a strong choice for mobile app developers focused on optimizing in-app subscriptions.

Adapty - Frequently Asked Questions
Frequently Asked Questions about Adapty
Q: What is Adapty and what does it do?
Adapty is an advanced subscription management platform designed to help mobile app developers maximize their in-app purchase revenue. It provides features such as subscription analytics, A/B testing, a no-code paywall builder, and cross-platform support to manage and optimize in-app subscriptions efficiently.
Q: What are the key features of Adapty?
Adapty offers several key features, including real-time subscription analytics (conversion rates, churn, revenue), A/B testing for pricing and paywalls, a no-code paywall builder compatible with iOS, Android, React Native, and Flutter, and cross-platform syncing to ensure a unified user experience. It also provides advanced analytics like cohort analysis, retention tracking, and lifetime value (LTV) calculations.
Q: How does Adapty’s A/B testing work?
Adapty’s A/B testing allows developers to experiment with different subscription prices, durations, and paywall designs without the need for a new app release. This feature enables real-time metrics and data-driven decisions to optimize revenue and user engagement.
Q: What pricing plans does Adapty offer?
Adapty offers several pricing plans: a free tier for basic features if your monthly tracked revenue is under $10,000; a Pro plan at $99 per month, which includes all features like integrations, price testing, and subscribers CRM; a Pro plan at $499 per month with additional features like ETL integrations; and an Enterprise plan, which requires contacting Adapty for custom pricing and SLA.
Q: How easy is it to integrate Adapty into my app?
Adapty’s integration is relatively straightforward. It involves integrating lightweight SDKs into your app, which can be done with just a few lines of code. This makes it accessible for developers of all experience levels and simplifies complex subscription logic.
Q: Does Adapty support third-party integrations?
Yes, Adapty integrates seamlessly with various third-party tools such as Amplitude, Mixpanel, Firebase, Adjust, and more. These integrations help in tracking user behavior, analyzing performance, and optimizing in-app purchases.
Q: What kind of analytics does Adapty provide?
Adapty offers comprehensive analytics, including real-time insights into subscription performance, cohort analysis, retention tracking, and lifetime value (LTV) calculations. These analytics help developers understand user behavior and refine their marketing strategies to drive higher revenues.
Q: Can Adapty handle cross-platform subscriptions?
Yes, Adapty ensures seamless cross-platform syncing, maintaining premium access and subscription statuses consistently across iOS, Android, and web platforms. This guarantees a unified experience for users regardless of the device they use.
Q: What kind of support does Adapty offer?
Adapty provides various support options, including email/help desk, FAQs/forum, and chat support. The team is also known for being helpful during the onboarding process and beyond.
Q: Is Adapty scalable for growing businesses?
Yes, Adapty is designed to grow with your app. It supports millions of API calls per month, ensuring reliable performance as your user base expands. This makes it suitable for both indie developers and enterprise-level apps.

Adapty - Conclusion and Recommendation
Final Assessment of Adapty
Adapty is a versatile and user-friendly platform that significantly aids iOS and Android developers, as well as marketers, in managing and optimizing their in-app subscriptions and purchases. Here’s a comprehensive look at who would benefit most from using Adapty and an overall recommendation.
Key Benefits
- Subscription Management: Adapty simplifies the management of various revenue events such as one-time purchases, free trials, subscription renewals, cancellations, and billing issues. This makes it easier for developers to track and analyze their revenue streams effectively.
- A/B Testing and Paywall Customization: One of the standout features of Adapty is its robust A/B testing capabilities. Developers can conduct multiple paywall A/B tests without needing to write additional code or release new app versions. This allows for quick experimentation with different paywall layouts, pricing models, and messaging variations to see what resonates best with the audience.
- Analytics and Optimization: Adapty provides deep analytics that help developers grow their Monthly Recurring Revenue (MTR) by up to 30% in a few months. The platform’s analytics tools enable data-driven decision-making, helping to optimize monetization strategies and improve user engagement.
- Ease of Use: The platform is highly user-friendly, with a clean and intuitive interface. It does not require a designer to create paywalls, and the integration process is smooth and quick.
- Cost-Effective: Adapty offers a free plan for basic features if the monthly tracked revenue is under $10,000. The Pro plan, starting at $99 per month, includes all features such as integrations, price testing, and subscribers CRM. This makes it a cost-efficient option compared to other alternatives.
Who Would Benefit Most
Adapty is particularly beneficial for:
- Mobile App Developers: Those looking to manage and optimize their in-app subscriptions and purchases will find Adapty’s tools invaluable. The platform supports various development frameworks like Unity, Flutter, Android, iOS, and React Native.
- Marketers: Marketers can leverage Adapty’s A/B testing and analytics to create more effective marketing campaigns and improve customer engagement. The ability to test different paywall configurations and pricing strategies helps in identifying what works best for the target audience.
- Startups and Small Businesses: Startups and small businesses can benefit from Adapty’s cost-efficient pricing plans and the ability to use resources more efficiently. The platform helps in targeting the right audience and optimizing marketing efforts, which is crucial for startups looking to maximize their reach and gain traction in the marketplace.
Overall Recommendation
Adapty is a highly recommended tool for anyone involved in managing and optimizing in-app subscriptions and purchases. Its ease of use, comprehensive analytics, and powerful A/B testing capabilities make it an essential tool for developers and marketers. The cost-effective pricing plans and the absence of significant drawbacks further solidify its position as a valuable resource in the market.
If you are looking to streamline your subscription management, enhance your monetization strategies, and make data-driven decisions, Adapty is an excellent choice. Its support team is responsive and helpful, ensuring any issues are resolved quickly, which adds to the overall positive user experience.