
B12 - Detailed Review
Website Tools

B12 - Product Overview
B12 Overview
B12 is an AI-driven website builder and business management platform that simplifies the process of creating and maintaining a professional online presence. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
B12’s primary function is to help businesses quickly create and manage a professional website, along with various tools to engage clients, manage operations, and enhance online visibility. The platform uses AI to generate a website in seconds, complete with text, images, and client-facing tools.Target Audience
The target audience for B12 includes professional service providers, small businesses, and entrepreneurs who need an efficient way to establish and manage their online presence. This can range from solo practitioners to larger teams looking to streamline their online operations.Key Features
AI-Generated Websites
B12’s AI quickly builds a website based on your business and industry, which you can then customize using the B12 Editor or with the help of B12 experts.Client Management and Engagement Tools
The platform includes tools for client engagement, such as online appointment scheduling, contact forms, eSignatures, and email marketing. These tools help automate time-consuming tasks and foster better client relationships.Content Creation
AI Assist on B12 drafts web pages, blog posts, and emails instantly, saving you time on content creation and allowing you to focus more on serving clients.SEO and Analytics
B12 sites are optimized for SEO from the start, helping you appear in relevant searches. The platform also provides actionable insights from website metrics to help you improve performance and set new goals.Invoicing and Payments
You can invoice clients directly from the platform and allow them to pay online, streamlining the payment process and reducing the need for manual transactions.Expert Support
B12 offers the option to hire experts to refine your site’s design, copy, and SEO, ensuring your website is both visually appealing and optimized for search engines.Team Collaboration
The platform allows you to invite team members to manage various aspects of your website, including clients, communication, documents, appointments, and payments.Security
B12 ensures high security standards with HTTPS and TLS certificates, protecting your information and giving your clients peace of mind. By combining these features, B12 provides a comprehensive solution for businesses looking to establish a strong online presence and manage their operations efficiently.
B12 - User Interface and Experience
The User Interface of B12
Particularly in its AI-driven website tools, B12’s interface is designed to be intuitive and user-friendly, making it accessible to a wide range of users, regardless of their technical expertise.
Ease of Use
B12’s interface is streamlined to simplify the process of creating and managing a website. Here are some key aspects that contribute to its ease of use:
Quick Setup
The AI can generate a personalized website in just 60 seconds, requiring only basic information about your business. This rapid deployment means you can have a professional online presence up and running quickly.
User-Friendly Editor
The B12 Editor is intuitive and easy to use, similar to working in a Word document. This allows users to make edits and customizations without needing any coding knowledge or technical experience.
Centralized Platform
All the tools you need, including online scheduling, contact management, invoicing, and email marketing, are centralized on the platform. This makes it easy to manage various aspects of your business from one place.
User Experience
The overall user experience with B12 is focused on efficiency and simplicity:
AI Assist
B12’s AI Assist tool helps generate content, such as blog posts, email campaigns, and even slogans, in seconds. This feature ensures that your website content is consistently updated and relevant.
Collaboration with Experts
If you need more help, B12 offers the option to work with their team of expert designers, copywriters, and SEO specialists. This human-in-the-loop approach ensures that your website is both professionally designed and optimized.
Performance Insights
B12 provides monthly performance reports that offer valuable insights into your website’s performance, including user engagement and SEO effectiveness. These reports come with actionable recommendations to help you improve your site.
Mobile and Desktop Editing
You can edit your website from both desktop and mobile devices, allowing you to make changes and updates anytime, anywhere.
Additional Features
Free Hosting and Domain
B12 offers free hosting and a custom domain for the first year, making it easy to get started without additional costs.
Security
The platform ensures high security standards, including HTTPS and TLS certificates, to protect your information and give your clients peace of mind.
Overall, B12’s user interface is designed to be straightforward, efficient, and supportive, allowing users to focus on running their business rather than getting bogged down in website creation and management.

B12 - Key Features and Functionality
B12: An AI-Driven Website Builder
B12 is an AI-driven website builder that offers a comprehensive set of features to help individuals and businesses establish and manage their online presence efficiently. Here are the main features and how they work:
AI-Powered Website Generation
B12’s AI can generate a fully functional website in just 60 seconds. Users need only answer a few questions about their business, and the AI produces a website draft complete with industry-specific images, copy, and SEO-optimized content.
AI Assist for Content Generation
The AI Assist tool allows users to generate content quickly, including taglines, blog posts, full pages, and more. This tool drafts content in seconds, saving users a significant amount of time on content creation.
DIY Editor and Expert Assistance
The B12 Editor is user-friendly and requires no coding or design skills. Users can customize their website themselves or get help from B12’s on-platform web designers, copywriters, and SEO specialists. This combination of AI and human expertise ensures a professional and polished website.
Integrated Business Tools
B12 includes a range of integrated business tools such as:
- Invoicing: Users can create and send invoices directly from the platform, and clients can pay online.
- Online Scheduling: Appointment scheduling tools allow clients to book appointments easily.
- Email Marketing: Users can manage email campaigns and client communications.
- eSignatures: Documents can be signed electronically, streamlining client interactions.
- Payments: The platform supports online payments, including recurring invoices.
Client Engagement Tools
B12 provides tools to enhance client engagement, including:
- Client Intake Forms: Automatically generated forms that match the business’s branding.
- Contact Forms: Easy-to-create forms for client inquiries.
- Email Templates: Pre-designed email templates for various business needs.
- Conversion Tools: Banners and pop-ups to encourage visitor interactions.
Customization and Updates
Users can customize their website using the B12 Editor, which allows real-time updates to layout, images, fonts, and content. New pages, blog posts, and services can be generated in under a minute using the AI Assist tool.
Mobile and Desktop Editing
The platform is accessible from both desktop and mobile devices, allowing users to edit and update their website from anywhere.
Free Hosting and Domain
B12 offers free hosting and a free custom domain for the first year, making it easier for users to get started without additional costs.
Analytics and Reporting
The platform includes analytics and reporting tools to help users track their website’s performance and make data-driven decisions.
Team Collaboration
Users can invite team members to collaborate on the website, manage client forms, communication history, documents, scheduling, and payments. Access levels can be customized to ensure each team member has the necessary permissions.
Overall, B12 integrates AI technology to automate and streamline the process of creating and managing a professional website, along with various business tools to enhance client interactions and operational efficiency.

B12 - Performance and Accuracy
Evaluating the Performance and Accuracy of B12
Performance
B12 stands out for its exceptional speed in generating websites. The platform can create a complete website draft, including text, images, and client-facing tools, in just 60 seconds. This rapid generation is a significant time-saver, allowing users to focus more on their business operations rather than website creation. The platform is also highly user-friendly, with a B12 Editor that makes website customization and updates as simple as editing a Word document. This ease of use is particularly beneficial for beginners or those without extensive web design experience. B12 integrates a comprehensive suite of tools, including invoicing, scheduling, document management, eSignatures, and email marketing, all on a single platform. This all-in-one approach streamlines business operations and enhances client interactions.Accuracy
The AI-driven content generation by B12 is generally accurate and relevant. The platform uses AI to draft web content, blogs, and email campaigns quickly, although these drafts may sometimes require manual adjustments to perfectly align with specific business needs. B12’s AI also ensures that the generated websites are optimized for SEO, which helps in improving the website’s visibility and performance. Additionally, the platform provides monthly performance reports with actionable insights and recommendations to further improve the website’s performance.Limitations and Areas for Improvement
One of the limitations of B12 is the potential need for manual adjustments to the AI-generated content. While the AI does a good job of creating initial drafts, users may need to fine-tune the content to better reflect their business’s unique voice and needs. Advanced users might find the customization options somewhat limited. While B12 offers a user-friendly interface, highly advanced customization may require expert assistance, which could be a drawback for those seeking more control over the design and functionality. Another area for improvement is the platform’s suitability for different types of businesses. B12 is primarily geared towards service-based small businesses and may not be the best fit for other types of websites, such as ecommerce platforms.Customer Support and Security
B12 offers strong customer support, with a dedicated Customer Success team available through multiple channels like chat, email, and scheduled phone calls. This support, combined with a comprehensive Help Center, ensures users get the assistance they need promptly. The platform also prioritizes security, providing HTTPS, TLS certificates, and data encryption to protect user information and give clients peace of mind.Conclusion
In summary, B12 performs exceptionally well in terms of speed, user-friendliness, and the integration of essential business tools. However, it may require some manual adjustments to AI-generated content and could benefit from more advanced customization options for certain users. Despite these limitations, B12 remains a strong choice for service-based small businesses looking to establish a professional online presence efficiently.
B12 - Pricing and Plans
The Pricing Structure of B12
B12, an AI-driven website builder, is structured into several plans to cater to different business needs. Here’s a breakdown of the available plans and their features:
Starter Plan
- This plan is free and allows you to build a website with basic features.
- It includes appointment scheduling and the ability to accept online payments.
- However, it comes with B12 branded banners on your site and invoices.
Basic Plan
- Monthly pricing: $49
- Annual pricing: $42 per month
- This plan is suitable for businesses just starting out.
- Features include a modern and professional website, client intake, online appointment scheduling, and online payments.
- It removes all B12 branded banners from your site.
- Additional features include on-site conversion tools, email marketing, and automated payment reminders.
Professional Plan
- Monthly pricing: $199
- Annual pricing: $169 per month
- This plan is ideal for established businesses looking to modernize their client engagement and business operations.
- It includes all the features from the Basic plan, plus email marketing, contact management, contracts and eSignatures, and heightened customer support.
- You can also opt for a do-it-for-you setup for an additional $1,999, which includes services from B12’s copywriting, design, and launch experts.
Advanced Plan
- Monthly pricing: $399
- Annual pricing: $339 per month
- This plan is best for businesses looking to scale their online presence and manage team interactions.
- It includes access for up to five team members, premium features, and the ability to synchronize work across the team.
- Like the Professional plan, you can also choose the do-it-for-you setup for an additional $1,999.
Additional Features and Support
- All plans come with unlimited bandwidth, custom domain connections, and customer support via phone, email, and live chat.
- The Professional and Advanced plans offer more advanced features such as content calendar management and the monthly publication of new search-optimized pages or articles.
By choosing B12, you get a comprehensive suite of tools specifically designed for professional service providers, all included within the package price, without the need for additional third-party integrations.

B12 - Integration and Compatibility
Integrations with Third-Party Tools
B12 allows you to integrate third-party tools directly into your website, which can enhance efficiency, sales, and web traffic. To add an integration, you need to be on the Basic plan or above. Here’s how it works:
- You obtain an embed code from the third-party service you want to integrate. This code is specific to your account and cannot be taken from pre-existing websites.
- Once you have the embed code, you can add it to your B12 site by going to the Website section, selecting the page you want to add the integration to, and then adding a new section. You can choose from a list of integrations or paste the HTML code if your integration is not listed.
Supported Integrations
B12 supports a wide range of integrations, including social media, e-commerce platforms, booking systems, blogs, videos, and email/newsletter services. If your specific third-party service is not listed, you can check their support articles for generating the necessary embed code.
Compatibility Across Devices
The B12 platform ensures that your website is compatible across various devices. The AI-generated content and tools are optimized to work seamlessly on desktops, tablets, and mobile devices. This is achieved through the intuitive B12 Editor, which allows you to update your website pages, invoices, payments, appointments, and more, even on mobile devices.
Client Engagement Tools
B12 integrates various client engagement tools such as contact management, scheduling, and payments directly into your website. These tools are designed to offer a cohesive client experience and centralize important business data, ensuring that your website is functional and engaging across all devices.
Security and Performance
B12 prioritizes security with premier practices like HTTPS and TLS certificates, ensuring your website and client data are protected. This secure environment helps maintain trust and ensures smooth performance across different platforms and devices.
Conclusion
In summary, B12 provides a flexible and user-friendly way to integrate third-party tools and ensures compatibility and performance across various devices, making it a reliable choice for building and managing a professional website.

B12 - Customer Support and Resources
B12 Customer Support Options
B12 offers a comprehensive set of customer support options and additional resources to help users effectively manage and enhance their online presence.User-Friendly Interface and Self-Service
B12 is designed with a user-friendly interface, similar to editing a Word document, making it easy for users to make website edits and updates themselves. This simplicity allows users to manage their site, appointments, payments, documents, and more from any device.Expert Assistance
For users who need more guidance or prefer not to make edits themselves, B12 provides access to a team of experts. These experts can help improve website copy, design, and SEO. Users can email the B12 team, and typically, changes are made within 24 hours.Team Collaboration
B12 allows you to invite team members to help manage your website, client interactions, communication, documents, scheduling, and payments. You can customize the access levels for each team member, ensuring that the right people have the right permissions.Integrated Tools and Features
The platform integrates various tools such as invoicing, online scheduling, eSignatures, and email marketing, all of which can be managed from a single platform. This integration helps streamline business operations and client interactions.Security and Reliability
B12 ensures high security standards, including HTTPS and TLS certificates, to protect your information and give your clients peace of mind. This secure environment is crucial for managing sensitive data like payments and client documents.Additional Resources
Success Stories and Testimonials
B12 provides stories from existing users who have successfully transformed their businesses using the platform. These testimonials offer insights into how other professionals have benefited from B12.Customer Support Feedback
While the specific feedback mechanisms are not detailed, the general support from the B12 team is highlighted, indicating that users can expect responsive and helpful support when needed. Overall, B12’s customer support and resources are geared towards making the website building and management process as smooth and efficient as possible, allowing users to focus on running their businesses.
B12 - Pros and Cons
Advantages
Speed and Efficiency
B12’s AI website builder can generate a professional website in just 60 seconds, saving you a significant amount of time and effort.
Automation
The platform automates many aspects of web development, including layout creation, content generation, and SEO optimization. This streamlines the process and reduces the need for multiple design iterations.
Customization
B12’s AI analyzes user data and industry trends to offer personalized, functional, and visually appealing website designs. You can customize the site further using the B12 Editor or with the help of their web designers and copywriters.
User-Friendly
The platform is very user-friendly, requiring no coding or design skills. It uses natural language processing, allowing you to create a website with simple English descriptions.
Cost-Efficiency
B12 reduces the overall cost of website creation by automating many processes and offering a free plan with unlimited storage, free hosting, and a free custom domain for the first year.
Integrated Tools
The platform includes a range of tools such as contact forms, appointment scheduling, email marketing, and on-page conversion tools like banners and pop-ups. These tools help in managing client interactions, invoicing, and payments efficiently.
Human Support
B12 combines AI technology with human expertise, allowing you to work with professionals to further customize your design, copy, and SEO.
Disadvantages
Branding Limitations
The free plan includes B12 branding, which may not be ideal for all businesses. To remove this branding, you need to subscribe to a premium plan.
Limited Advanced Features in Free Plan
While the free plan offers many features, some advanced functionalities are only available in the premium plans. This might limit the capabilities for users on the free plan.
Dependence on AI
While AI streamlines the process, there might be instances where the generated content or design does not perfectly align with your vision, requiring additional manual adjustments.
Overall, B12’s AI website builder is a powerful tool that makes creating and managing a professional website quick, easy, and cost-effective, but it does come with some limitations, particularly in its free plan.

B12 - Comparison with Competitors
Unique Features of B12
- AI-Powered Website Generation: B12 can create a fully functional website in seconds, complete with industry-specific images and copy, based on a few questions about your business.
- Human-in-the-Loop AI: B12 uses a system called Orchestra, which combines human experts and AI to ensure accuracy and consistency in website design and updates.
- Comprehensive Business Tools: B12 includes a wide range of tools such as client intake forms, email marketing, online scheduling, invoicing, and payment processing, all integrated within the platform.
- No-Code AI: Users can generate and update content, layouts, and entire websites without any coding knowledge.
- Additional AI Tools: B12 offers free tools like blog outline generators, slogan generators, business name generators, and social media post generators.
Comparison with Competitors
Wix AI Website Builder
- AI Capabilities: Wix is highly praised for its AI capabilities, including ChatGPT integration, AI text and image generators, and an Alternative Layouts tool. However, Wix lacks copy generation during the initial setup and has no AI logo generator.
- Design Functionality: Wix offers excellent post-setup design functionalities and a drag-and-drop interface, but its paid plans are more expensive compared to B12.
- SEO Tools: Wix has an AI meta tag creator for automating title tags and meta descriptions, but this is only available to premium users.
Dorik
- AI Image Generator: Dorik stands out with its AI image generator that creates photography and illustrations from a single prompt. It also supports language generation in any language.
- Speed and Simplicity: Like B12, Dorik is quick to set up, requiring only a business name and a brief description to generate a website.
GoDaddy Website Builder
- Marketing Integration: GoDaddy’s AI website builder is strong in integrating marketing features such as social media management, digital ads, and email marketing.
- Setup Process: GoDaddy’s setup involves a series of questions about your business goals and industry, resulting in a fully developed website within seconds.
Other Alternatives
- Jimdo: Known for its ease of use and quick setup, Jimdo is another option that uses AI to generate websites, though it may not offer as many business-specific tools as B12.
- 10Web AI Builder: This platform is noted for its detailed setup process and strong AI tools, but it may be more time-consuming to set up compared to B12 or Dorik.
Conclusion
B12 stands out for its comprehensive suite of business tools and the integration of human experts with AI, making it a strong choice for professional service providers. However, if you are looking for more advanced design functionalities or specific features like AI image generators, Wix or Dorik might be better alternatives. GoDaddy is a good option if you need strong marketing integration. Ultimately, the choice depends on the specific needs and preferences of the user.
B12 - Frequently Asked Questions
Here are some frequently asked questions about B12, along with detailed responses to each:
What is B12 and how does it work?
B12 is an AI-powered website builder and business tool designed to help small businesses create and manage their online presence. It generates a professional website in just 60 seconds based on the user’s business description and industry. The AI Assist feature allows users to quickly generate content, and the platform includes tools for client engagement, invoicing, scheduling, and email marketing.What are the key features of B12?
B12 offers a range of features, including an AI-powered website builder, AI Assist for quick content generation, one-click website updates, no-code AI tools, a DIY editor, and access to on-platform experts in copywriting and web design. Additional features include client intake forms, email marketing, payments, eSignatures, conversion tools, analytics, and secure web hosting.How much does B12 cost?
B12 offers several pricing plans:- Basic: $49 per month or $42 per month billed annually.
- Professional: $199 per month or $169 per month billed annually.
- Advanced: $399 per month or $339 per month billed annually.
Can I try B12 for free?
Yes, B12 offers a free plan that allows you to publish a polished, responsive site complete with client intake forms, online scheduling, invoice templates, and payments. You can start using B12 without a credit card, making it easy to explore its features without an upfront investment.How do I get started with B12?
To start using B12, you need to sign up and create an account on the B12 website. You will be asked a few simple questions about your business, and the AI will generate a professional website draft in 60 seconds. You can then customize this draft using the B12 Editor and publish your website once you are satisfied.Can I connect my existing domain to a B12 website?
Yes, you can connect your existing domain to your B12 website through a user-friendly interface. If you don’t have a domain, you can purchase one through B12, and it will be free for the first year.What additional tools does B12 offer beyond website building?
B12 provides several AI tools and features, including a blog outline generator, slogan generator, business name generator, email template generator, service and product description generator, social media posts and captions generator, and call to action generator. These tools help streamline content creation and other business tasks.Does B12 offer any human support?
Yes, B12 uses a human-in-the-loop AI system called Orchestra, which organizes teams of human experts and machines to work together on launching and updating websites. This ensures that the website-building process is efficient and accurate, with human experts focusing on areas like SEO, copywriting, and advanced web design.How does B12 compare to other website builders like Shopify?
B12 is specifically designed for service providers and includes features like online scheduling, invoicing, and client intake forms in its pricing plans. Unlike Shopify, where these features often require additional third-party apps and costs, B12 integrates these tools seamlessly into its platform.What kind of support does B12 offer for users?
B12 provides a Help Center with comprehensive guides and articles to assist users. This resource helps users navigate the platform and resolve any issues they might encounter.
B12 - Conclusion and Recommendation
Final Assessment of B12 in the Website Tools AI-driven Product Category
B12 stands out as a highly efficient and user-friendly AI website builder, making it an excellent choice for various types of businesses, particularly those in the professional services sector. Here’s a breakdown of its key benefits and who would most benefit from using it:Key Benefits
- Speed and Efficiency: B12 can generate a professional website in just 60 seconds, complete with industry-specific content, images, and necessary tools like online scheduling, invoicing, and email marketing.
- Ease of Use: The platform is incredibly user-friendly, requiring no coding knowledge or technical experience. Users can edit their websites using the intuitive B12 Editor, and if needed, get assistance from B12’s team of experts.
- Comprehensive Tools: B12 offers a wide range of tools, including AI-powered content generation, blog outline generators, slogan generators, and more. These tools help in creating and managing content, client interactions, and business operations efficiently.
- Integration and Automation: The platform integrates various business functions such as email marketing, client engagement, invoicing, and payments, making it a one-stop solution for managing online presence and client interactions.
- Security and Support: B12 ensures high security standards with HTTPS and TLS certificates and provides unlimited online chat and email support, as well as scheduled phone support.
Who Would Benefit Most
- Small Businesses and Entrepreneurs: B12 is particularly beneficial for small businesses and entrepreneurs who need a professional online presence quickly without the hassle of complex web design and development.
- Professional Services: Businesses that charge for their time and expertise, such as law firms, consulting services, and healthcare providers, can greatly benefit from B12’s specialized tools and features.
- Time-Constrained Business Owners: Those who have limited time to dedicate to website building and maintenance will find B12’s automated and AI-driven solutions highly valuable.