DeepCrawl - Detailed Review

DeepCrawl Overview

DeepCrawl, now known as Lumar, is a comprehensive SEO and website auditing tool that offers a wide range of features to help users optimize and manage their websites efficiently. Here are the main features and how they work:

Simultaneous Crawls

DeepCrawl allows you to run multiple crawls simultaneously, up to 20 at a time, without the risk of crashing your computer. This is possible because the tool is cloud-based, enabling you to handle large-scale crawling tasks effortlessly.

Collaboration and Reporting

The tool facilitates collaboration by allowing you to share reports via read-only links and assign actionable tickets (called Issues) to your colleagues. You can mark when an action is complete, making project management more streamlined and stress-free.

Trend Monitoring

DeepCrawl enables you to monitor trends between crawls, comparing each crawl with its predecessors to track your site’s performance over time. This feature applies to all crawl types, including universal, list, and backlinks, helping you identify long-term trends rather than just snapshot data.

Customizable Reports

You can customize DeepCrawl’s reports with your own branding, including your logo and color scheme. Additionally, you can set your own domain name for shared report links, making the reports more professional and aligned with your brand.

Granular Data Access

DeepCrawl provides detailed data for any URL on your site. By clicking on any URL in a report, you can access full details for that page, including hreflang information, backlink data, and more. This feature ensures you have all the necessary information in one place.

Fetch as DeepCrawl

The “Fetch as DeepCrawl” feature allows you to test individual URLs, write custom extractions, and test rewrites. You can validate REGEX, test inclusions/exclusions, and pretest your rewrite rules or basic authentication, all without wasting credits.

Pattern Identification and Issue Resolution

The Site Explorer tool helps you spot patterns and solve issues faster by summarizing report data by folder paths. This is particularly useful for identifying and addressing multiple types of problems across sub-domains.

Broken Non-HTML File Detection

DeepCrawl can check the HTTP response codes of non-HTML files such as PDFs, images, and MP3s. By enabling the ‘Crawl non-html file types’ option in Advanced Settings, you can identify broken linked non-HTML files.

Speed and Efficiency

You can adjust the crawl rate to make the process faster, especially if you have robust web hosting. This allows you to crawl a site much faster than the default rate, saving you time and increasing efficiency.

Zapier Integration

DeepCrawl integrates with Zapier, enabling you to automate workflows by connecting DeepCrawl with other tools. You can set up zaps to trigger notifications in Slack, create JIRA or Trello tickets, or update Google Sheets with crawl metrics. This integration allows you to automate tasks such as scheduling crawls based on calendar events or triggering crawls from within Slack.

SEO Auditing and Monitoring

DeepCrawl offers comprehensive SEO auditing and monitoring features, including SEO alerting, auditing, and change tracking. It provides technical SEO monitoring, identifying issues and recommending actions to improve your website’s SEO health.

Content and Rankings Analysis

The tool includes features for link building, keyword research, SERP rank tracking, and localization. It helps you analyze backlinks, track keyword rankings, and provide insights into content optimization.

Reporting and Data Visualization

DeepCrawl allows you to create custom reports and visualize data through charts and graphs. It also supports competitor analysis, providing data on key metrics such as backlinks and SERP rankings. The white-label feature lets you add your own branding to the reports.

AI Integration

While the primary features of DeepCrawl do not explicitly highlight AI integration, the tool’s ability to automate tasks and integrate with other platforms like Zapier and potentially AI-driven tools like ChatGPT (through Zapier) suggests a pathway for leveraging AI in workflow automation. For example, you can use Zapier to connect DeepCrawl with ChatGPT to analyze and summarize crawl data using AI models, though this is more about the automation capabilities rather than inherent AI within DeepCrawl itself.

Conclusion

In summary, DeepCrawl is a powerful tool that streamlines SEO auditing, reporting, and collaboration, with a strong focus on automation and data analysis. While it does not have built-in AI features, its integration capabilities with other tools can extend its functionality to include AI-driven processes.