
Dixa - Detailed Review
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Dixa - Product Overview
Dixa Overview
Dixa is a comprehensive customer service and customer experience (CX) platform that leverages advanced technology, particularly AI, to enhance customer interactions.Primary Function
Dixa’s primary function is to facilitate real-time, omnichannel communication between businesses and their customers. It automates conversations, intelligently routes inquiries, and provides data-driven insights to improve customer service efficiency and satisfaction.Target Audience
Dixa’s target audience includes businesses across various industries, such as e-commerce, retail, hospitality, and technology, that are seeking to improve their customer engagement and communication processes. The key decision-makers within these organizations are typically customer service managers, contact center managers, and other professionals responsible for customer experience.Key Features
Real-time Communication
Dixa enables brands to connect with customers in real-time across multiple channels, including chat, email, phone, and social media. This ensures immediate responses to customer queries and issues.Omni-channel Support
The platform provides seamless customer experiences across all touchpoints, allowing customers to reach out through their preferred communication channels.AI Automation
Dixa’s AI Assistant, powered by GPT tools, helps agents by improving and expanding on emails and messages, and automating routine tasks to streamline customer support processes.Personalization
Dixa allows brands to personalize interactions based on customer preferences and past interactions, helping to build stronger customer relationships.Data-Driven Insights
The platform captures and analyzes customer interactions to provide valuable insights, enabling businesses to make informed decisions to enhance their customer service strategies.User-Friendly Interface
Dixa’s platform is user-friendly and customizable, making it suitable for businesses of all sizes, from small startups to large enterprises. By integrating these features, Dixa helps businesses deliver exceptional customer experiences, increase customer satisfaction, and drive long-term growth.
Dixa - User Interface and Experience
User Interface of Dixa
The user interface of Dixa, a conversational customer engagement software, is highly praised for its simplicity, ease of use, and intuitive design.
Ease of Use
Users consistently highlight that Dixa’s interface is user-friendly and not cluttered with unnecessary elements. The interface is described as “sobber” and free from complicated menus, colors, and emojis, making it easy for agents and managers to use without feeling overwhelmed.
Interface Design
The platform features clear and visually pleasant dashboards that display important metrics relating to performance. These dashboards are highly rated by users, with an 80% satisfaction rate based on 144 reviews, indicating that they effectively present key data in an easily digestible format.
Administrative and Functional Aspects
Dixa’s flow builders for email, chatbot, and telephony are particularly commended for their ease of use. Users find these tools super easy to use and visually intuitive, which simplifies the daily work of customer success teams.
Personalization and Omnichannel Support
The software supports personalization, allowing businesses to identify customers and personalize interactions across every touchpoint. This feature is highly appreciated, with an 81% satisfaction rate based on 120 reviews. Additionally, Dixa’s omnichannel support enables seamless interactions across multiple channels such as phone, email, chat, and social media, which enhances the overall user experience.
Feedback and Analytics
Dixa provides real-time analytics and insights into customer interactions, agent performance, and overall customer satisfaction. These analytics tools are well-regarded, helping businesses identify trends, optimize processes, and make data-driven decisions.
Minor Drawbacks
While the interface is generally praised, some users mention minor inconveniences, such as the need for API calls to write internal notes in certain flows, which could be simplified. However, these are rare and do not significantly impact the overall user experience.
Conclusion
In summary, Dixa’s user interface is characterized by its simplicity, ease of use, and intuitive design, making it a favorable choice for businesses seeking to enhance their customer engagement strategies. The platform’s ability to provide clear analytics, support personalization, and offer omnichannel communication further contributes to a positive user experience.

Dixa - Key Features and Functionality
Dixa Overview
Dixa is a comprehensive customer service platform that integrates various features and AI-driven functionalities to enhance customer engagement and support. Here are the main features and how they work, including the role of AI:Conversational Platform
Dixa offers a conversational platform that allows for personalized interactions at every touchpoint. This is achieved through:Personalization
The system identifies customers and personalizes interactions based on their activity or preferences, ensuring a more tailored experience.Contextual Engagement
Agents are prompted to engage customers based on contextual data such as product usage or conversation history, making interactions more relevant and effective.Communication Channels
Dixa supports multiple communication channels, including:Email to Case
Emails are automatically tracked in the ticket system, allowing customer service agents to communicate via email seamlessly.Live Chat Support
Agents can communicate with customers via live chat to solve problems in real-time, enhancing immediate support.Voice
The platform allows for making and receiving calls directly within the application, with features like call tracking and recording for analysis.Social Media Integration
Integration with social networks enables customers and agents to communicate via platforms like Twitter and Facebook.Ticket and Case Management
Dixa includes robust ticket and case management features:Automated Response
The system can respond to common requests with standard replies, automating routine tasks.Attachments/Screencasts
Documents and files can be attached to tickets to communicate customer issues and resolutions effectively.Customer/Contact Database
A central repository for account and contact information helps in managing customer data efficiently.SLA Management
Tools are available for managing and tracking service-level agreements (SLAs), ensuring timely responses and resolutions.AI Integration
AI plays a significant role in several aspects of Dixa:Intelligent Routing
Contacts can be routed to agents the customer has worked with before, enhancing continuity and customer satisfaction.Natural Language Understanding (NLU)
Although specific details are limited, Dixa’s conversational platform likely leverages NLU to facilitate natural, human-like conversations between customers and agents or virtual assistants.Reporting and Dashboards
Dixa provides comprehensive reporting and dashboard features:Reporting
The platform offers analytics tools that reveal important business metrics and track progress.Dashboards
Dashboards display key performance metrics, allowing for real-time monitoring and data-driven decision-making.Workforce Management
Dixa includes workforce management tools to optimize agent performance:Agent Availability
The system offers complete visibility into agent availability, helping in efficient scheduling and management.Performance Analysis
It monitors call volume and quality to evaluate agent performance, providing insights for improvement.Forecasting
Scheduling needs are forecasted based on historical data, helping in resource allocation.Integration and Customization
Dixa is highly integrable and customizable:Integration
The platform integrates with other customer service software and CRM systems to enhance functionality.Customization
Users can customize chat colors, text, logos, and branding, as well as tailor the platform to meet specific business needs.Self-Service Experience
Dixa offers a robust self-service experience:Knowledge Base
A repository of information is available for customers to find answers to common questions, reducing the need for direct support.Searchable Articles
Articles in the knowledge base are searchable, making it easier for customers to find relevant information. By integrating AI and various communication channels, Dixa enhances customer engagement, streamlines support processes, and provides valuable insights through reporting and analytics. This comprehensive approach ensures that customer service teams can manage and resolve issues efficiently and effectively.
Dixa - Performance and Accuracy
Evaluating the Performance and Accuracy of Dixa
Performance
Dixa is praised for its user-friendly interface and the ease with which it can be used on multiple devices, including mobile phones and tablets.
- The platform offers robust features such as automated response, session routing, and concurrent calling, which enhance the efficiency of customer support operations.
- It integrates well with other customer service software, allowing for extended functionality and improved support. However, it is noted that Dixa has fewer than 100 integrations, which can be a limitation for scaling businesses.
- The workforce management capabilities, particularly when integrated with tools like Surfboard, enable accurate forecasting, insightful performance metrics, and effective scheduling. This integration helps in optimizing agent availability and skill sets to meet customer demand.
Accuracy and Reliability
While Dixa provides valuable analytics and reporting tools, there are some concerns regarding its accuracy and reliability:
- Users have reported issues such as email correspondence getting lost, difficulties in merging tickets, and challenges in keeping track of conversations. These issues can impact productivity and the overall reliability of the software.
- The system can sometimes crash, and the agent interface is described as complicated by some users.
- There are limitations in certain features, such as the need for API calls to perform simple tasks like writing internal notes, which can be inconvenient.
Engagement and Feedback
Dixa excels in providing personalized interactions and contextual engagement. It allows for personalized responses based on customer segmentation and past interactions, and it prompts agents to engage customers based on contextual data.
- The platform offers tools for providing personalized feedback and coaching sessions, which are well-received by users.
- However, some users have expressed dissatisfaction with the customer service support from Dixa, citing slow responses and unaddressed issues, which can affect the overall user experience.
Areas for Improvement
- Integration and Scalability: Dixa’s limited number of integrations can make it challenging for businesses that need to extend the product for various use cases.
- System Reliability: Issues such as lost email correspondence, system crashes, and difficulties in managing conversations need to be addressed to improve reliability.
- Customer Support: The customer service and support from Dixa have been criticized for being slow and sometimes unresponsive, which is a significant area for improvement.
- Feature Simplification: Certain features, like writing internal notes, require unnecessary API calls and could be simplified to enhance user experience.
- Billing and Onboarding: Users have reported problems with billing errors and a complicated onboarding process, which can be frustrating and time-consuming.
In summary, while Dixa offers a range of valuable features for customer service and support, it faces challenges related to system reliability, integration limitations, and customer support. Addressing these areas could significantly enhance the overall performance and user satisfaction of the platform.

Dixa - Pricing and Plans
Pricing Plans
Essential Plan
- Price: $39 per agent per month.
- Features: This plan is ideal for starting to build your customer base. It includes essential service features such as a natively-built platform unifying interactions across all channels (social, chat, phone, email, and web), personalization of interactions, free platform set-up, AI-optimized Knowledge Base, and the ability to scale with seasonal agent packages.
Growth Plan
- Price: $89 per agent per month.
- Features: This plan is focused on delighting customers and increasing retention. It includes all the features from the Essential plan, plus advanced personalized service at scale. Additional features may include more advanced automation and customer history matching.
Ultimate Plan
- Price: $139 per agent per month.
- Features: This plan is designed to create lasting customer loyalty with advanced automations and Knowledge-Centered Service. It includes all the features from the Growth plan, along with more sophisticated automation tools and enhanced Knowledge Management System capabilities.
Custom Plan
- Price: Custom pricing; contact Dixa for a quote.
- Features: This plan is made to suit specific business needs. It allows for more flexibility and customization, enabling businesses to drive better outcomes with every customer interaction. The features can be tailored based on the business requirements.
Additional Details
- Minimum Seats: All pricing plans require a minimum of 7 seats.
- Billing Options: Billing can be done on a monthly, quarterly, or semi-annual basis, with an additional surcharge on the listed annual prices.
- Free Trial: Dixa offers a free trial for potential customers to test the platform before committing to a plan.
Key Features Across All Plans
- Omnichannel Support: Unified interactions across phone, email, chat, and social media channels.
- Drag & Drop Flow Builder: Allows users to design and update service flows without IT support.
- AI-Driven Intelligent Routing: Automatically prioritizes customer inquiries based on factors like VIP status or churn risk.
- Customer Data Integration: Displays essential customer data from external platforms like CRM or eCommerce systems.
- Customer Interaction History: Provides a complete visual history of each customer interaction.
By choosing the right plan, businesses can leverage Dixa’s features to enhance their customer service and build stronger customer relationships.

Dixa - Integration and Compatibility
Dixa Overview
Dixa is a comprehensive messaging solution that offers extensive integration and compatibility features, making it versatile and adaptable to various platforms and tools.Platform Compatibility
Dixa Messenger supports a wide range of platforms, ensuring flexibility and broad reach. It integrates natively with web, iOS, and Android platforms. Additionally, it can be used with cross-platform frameworks such as React Native and Flutter, although the native mobile SDKs for iOS and Android are recommended for optimal performance.Cross-Platform Integration
The Native Mobile SDKs for iOS and Android can be adapted for use with React Native and Flutter, or other wrapper technologies. However, any issues encountered while using these wrappers should ideally be reproduced in a native app to ensure accurate troubleshooting and support from Dixa.Customization and API Integration
Dixa Messenger allows for extensive customization through both the Dixa web interface and a comprehensive client API. This API enables you to customize and integrate Dixa with your existing workflows and tools, providing the necessary data and action points to enhance customer interactions. The Dixa API has reached full backwards compatibility, replacing the Integrations API, which will remain available until January 2024.Unified Communication Platform
Dixa serves as a unified communication platform, allowing businesses to manage chats, emails, calls, and social media messages from a single interface. This integration capability makes it easier to handle multiple communication channels without the need for multiple separate tools.Tool Integration
Dixa can be integrated with various tools and workflows to enhance its functionality. For example, you can connect Dixa with other business applications to automate workflows and make smarter decisions based on the data provided by the Dixa API. This integration helps in centralizing customer service operations and improving the overall customer experience.Conclusion
In summary, Dixa’s integration capabilities and platform compatibility make it a versatile tool for managing customer interactions across multiple channels and devices, ensuring a seamless and engaging experience for both agents and customers.
Dixa - Customer Support and Resources
Dixa: A Comprehensive Customer Support Platform
Dixa, a conversational customer service platform, offers a comprehensive set of customer support options and additional resources, leveraging AI to enhance the customer service experience.Multichannel Support
Dixa allows customers to reach out through their preferred channels, including phone, email, chat, and social media. All these channels are natively integrated into the platform, ensuring that customers can get help whenever and however they need it.AI-Powered Chatbots and Self-Serve Options
Dixa utilizes AI-powered chatbots and self-serve options to help customers find answers to common questions on their own. This automation frees up the time of human agents to focus on more complex and high-value queries that require a human touch.Intelligent Routing
The platform’s conversation engine intelligently routes conversations to the most suitable agent based on factors such as the agent’s area of expertise, the agent the customer last interacted with, or priority based on CRM data like customer lifetime value or VIP status. This ensures that customers are connected to the right agent quickly and efficiently.Analytics and Performance Tools
Dixa provides a suite of analytics tools that offer a 360-degree view of customer service performance. These tools include intuitive dashboards that provide fast answers to key questions and help identify coaching opportunities to improve the service delivered by agents. This data-driven approach helps in optimizing support operations and improving customer satisfaction.Contextual Intelligence
Within the agent workspace, Dixa’s AI-powered assistant provides insights and recommendations for issue resolution. This includes displaying customer intent, sentiment, and language, aiding agents in resolving issues promptly and effectively.Automated Ticketing and Workflow Management
The platform automates the management of customer inquiries by logging, tracking, and assigning tickets to appropriate support agents. AI algorithms prioritize tickets based on urgency and route them to the most qualified agents for resolution, ensuring efficient handling of customer issues.Training and Coaching
Dixa’s analytics and performance tools help in identifying areas where agents need coaching or additional training. This proactive approach ensures that agents are well-equipped to handle customer queries effectively, leading to higher customer satisfaction and loyalty.Conclusion
In summary, Dixa’s customer support options are enhanced by AI-driven tools that automate routine tasks, provide 24/7 availability, and ensure that customers are connected to the right agents quickly. The platform also offers comprehensive analytics and performance tools to continuously improve the quality of customer service.
Dixa - Pros and Cons
Advantages of Dixa
Dixa offers several significant advantages that make it a compelling choice for customer engagement and support:Unified Customer Experience
Dixa integrates customer interactions across multiple channels, including voice, email, social media, and messaging, providing a seamless and unified customer experience.AI-Powered Automation
The platform uses AI to automate tasks such as ticket classification, prioritization, and response suggestions, significantly reducing the workload on human agents and improving response times by 60-70% and resolution times by 40-50%.Intelligent Routing
Dixa’s AI analyzes conversation context, customer history, and support team capacity to route inquiries to the right agents, ensuring customers connect with the appropriate support tier immediately.Multi-Language Support
The platform supports multiple languages, making it versatile for global customer bases.Advanced Analytics
Dixa provides comprehensive analytics and performance tracking tools, helping teams monitor and improve their support operations. The platform also includes features like dashboards and reporting to analyze customer interactions effectively.Seamless Channel Switching
Agents can switch between different communication channels without losing context, enhancing the efficiency and quality of customer interactions.Personalized Support
The AI agents can provide personalized responses by accessing order history, shipping data, and previous interactions, ensuring customers receive accurate and relevant information.Improved Agent Efficiency
By offloading routine tasks, Dixa increases agent capacity by 30-40%, allowing human agents to focus on complex problem-solving and building customer relationships.User-Friendly Interface
The platform is praised for its straightforward and visually unencumbered interface, making it easy for agents to manage conversations across various channels without needing to switch between multiple tools.Disadvantages of Dixa
While Dixa offers many benefits, there are also some challenges and limitations to consider:Integration Challenges
Implementing Dixa AI agents can be technically complex, requiring custom API development and robust data mapping strategies to integrate with existing customer data infrastructure.Billing and Support Issues
Some users have reported issues with billing errors and slow or unresponsive customer support, which can be frustrating and time-consuming to resolve.Limited Technical Support
There have been complaints about the lack of 24/7 technical support, which can be a significant drawback for teams that operate outside standard business hours.API Documentation
Users have noted that the API documentation is sometimes poor and not up-to-date, leading to difficulties in integrating Dixa with other systems.Feature Limitations
Some features, such as the ability to write internal notes via API calls in certain flows, can be inconvenient and require workarounds. Additionally, there is a lack of certain QA practices like blind calibration and gauge scores.Audio Recording Limitations
Dixa’s audio recordings of calls are currently in mono, which can make it difficult for speech-to-text systems to separate customer and agent voices. However, there are plans to switch to stereo recordings.SMS/MMS Support
Dixa does not currently support MMS messages, which can be a critical limitation for some users who rely heavily on text messaging channels. Overall, while Dixa offers significant advantages in terms of AI-driven automation, unified customer experience, and improved agent efficiency, it also has some technical and support-related challenges that need to be addressed.
Dixa - Comparison with Competitors
When Comparing Dixa with Competitors
When comparing Dixa, a customer engagement platform, with its competitors in the customer service and support software category, several key features and distinctions stand out.
Unique Features of Dixa
- Integrated AI and Human Expertise: Dixa uniquely merges advanced AI capabilities with human expertise, allowing for seamless transitions between AI and human agents. This integration enhances the customer experience by providing intelligent routing, automated support, and real-time conversation analysis.
- Contextual Engagement: Dixa’s AI agents analyze conversation context, customer history, and current support team capacity to make intelligent routing decisions. This ensures customers connect with the right support tier immediately, even across multiple channels.
- Advanced Automation: Dixa’s AI handles tasks such as ticket classification, knowledge retrieval, and response drafting, significantly reducing the workload on human agents. This automation leads to improvements in first response times (60-70% reduction), resolution times (40-50% improvement), and agent capacity (30-40% increase).
- Personalization and Context Awareness: The platform provides contextually relevant support by analyzing conversation patterns, customer sentiment, and historical data. This allows for personalized interactions, such as offering shopping guidance in retail or technical support in SaaS environments.
Alternatives and Competitors
Zendesk Support Suite
- Zendesk is a well-known alternative that offers a comprehensive support suite with features like automated answers and a help center. However, it has limitations such as only one help center and 50 AI-powered automated answers in its base plan.
- Key Difference: Zendesk’s automation capabilities are not as deeply integrated with AI as Dixa’s, and it lacks the seamless channel switching and advanced analytics that Dixa provides.
Freshdesk
- Freshdesk offers a free plan and several paid tiers with features like ticket management and automation. However, the free plan is limited to 10 agents, and it lacks CSAT survey and reports.
- Key Difference: Freshdesk’s automation is more basic compared to Dixa’s AI-driven automation, and it does not offer the same level of contextual engagement and intelligent routing.
Intercom
- Intercom is a strong competitor that allows targeted customer communication across multiple channels, including live chat, email, in-app messaging, and push notifications. It has a sophisticated chatbot but lacks user behavior statistics and has challenging onboarding for new administrators.
- Key Difference: While Intercom excels in multi-channel communication, it does not match Dixa’s level of AI integration for tasks like ticket classification and response drafting.
LiveAgent and LiveChat
- Both LiveAgent and LiveChat offer live chat support and ticket management but have limitations such as restricted chat history and traffic tracking capabilities.
- Key Difference: These platforms lack the advanced AI-driven features of Dixa, such as intelligent routing and automated support, which significantly enhance the efficiency and quality of customer interactions.
Industry-Specific Adaptability
Dixa’s adaptability to specific industry needs is a significant advantage. For example, in e-commerce, Dixa AI agents can handle order status checks, initiate returns, and provide detailed product information, tasks that traditionally consume a large portion of support agents’ time. In healthcare, Dixa ensures secure and compliant communication while handling routine administrative tasks autonomously.
In summary, while competitors like Zendesk, Freshdesk, Intercom, LiveAgent, and LiveChat offer various customer service features, Dixa stands out for its advanced AI integration, contextual engagement, and seamless automation. These features make Dixa particularly effective in enhancing customer service operations across multiple sectors.

Dixa - Frequently Asked Questions
Frequently Asked Questions about Dixa
What are the primary features of Dixa?
Dixa offers a wide range of features to enhance customer service and support. Key features include ticket and case management, automated responses, attachments and screencasts, and a customer/contact database. It also supports multiple communication channels such as email, live chat, voice, and social media integration. Additionally, Dixa provides session routing, queuing, and concurrent calling, as well as administrative features like session summary notes, administrator access, and reporting and dashboards.How does Dixa handle ticket routing and assignment?
Dixa features automatic ticket routing, which allows customers to be prioritized and connected with the most qualified agent to handle their query. This includes the ability to connect customers with the same agent every time for personalized experiences or assign agents a priority in every queue to ensure the best-suited agents handle the conversations first.What communication channels does Dixa support?
Dixa supports a variety of communication channels, including live chat, email, phone, Facebook, and WhatsApp. This allows customers to reach out through their preferred channel, and agents can manage these interactions seamlessly within the Dixa platform.How does Dixa facilitate self-service experiences for customers?
Dixa provides several features to enhance self-service experiences. These include a knowledge base with searchable articles, mobile optimization for self-service portals, and personalization to give users targeted results based on their activity or preferences. Additionally, Dixa offers a customer portal where customers can enter tickets, provide feedback, and communicate with service agents.What reporting and analytics capabilities does Dixa offer?
Dixa provides comprehensive reporting and analytics tools. Users can access historical or real-time call center performance metrics through highly visual dashboards. The platform also offers reporting features that reveal important business metrics and track progress, helping in evaluating customer interactions and agent performance.How does Dixa support personalization and contextual engagement?
Dixa’s conversational platform allows for personalization, identifying customers and personalizing interactions at every touchpoint. It also supports contextual engagement, prompting agents to engage customers based on contextual data such as product usage or conversation history. This ensures more meaningful and personalized customer experiences.What are the pricing plans for Dixa?
Dixa has three pricing plans, ranging from $99 to $179 per agent per month. There is a minimum requirement of 8 agents, which means the total cost can be substantial. This per-agent pricing structure can become expensive as the team grows.Can Dixa integrate with other customer service or CRM software?
Yes, Dixa integrates with other customer service or CRM software to improve support and enhance functionality. This integration allows for a more cohesive and efficient customer service experience by connecting various tools and platforms.How does Dixa support agent training and quality assurance?
Dixa provides tools for evaluating customer interactions, such as evaluation and calibration features for maintaining fair and consistent scoring. It also offers training tools for educating and training agents, along with feedback and coaching sessions to improve agent performance.Does Dixa offer mobile support for its platform?
Yes, Dixa supports mobile use, allowing the software to be easily used on multiple mobile devices, including phones and tablets. This feature is based on reviews and verified by the G2 Product R&D team. By addressing these questions, you can gain a clearer understanding of how Dixa can meet your customer service and support needs.
Dixa - Conclusion and Recommendation
Final Assessment of Dixa
Dixa is a formidable player in the AI-driven customer engagement and support software category, offering a comprehensive suite of features that significantly enhance customer interaction and service quality.Key Benefits and Features
- Omnichannel Support: Dixa allows businesses to engage with customers across multiple channels, including chat, email, phone, and social media, ensuring a seamless customer experience.
- AI-Powered Automation: The platform leverages AI to automate ticket classification, response suggestions, and routing, reducing the workload on human agents and improving response times.
- Personalization and Contextual Engagement: Dixa’s AI analyzes conversation patterns, customer sentiment, and historical data to provide contextually relevant and personalized support, enhancing customer satisfaction.
- Advanced Analytics and Insights: The platform offers robust reporting and analytics tools, providing valuable insights into customer interactions and helping businesses make informed decisions.
- Integration and Customization: Dixa integrates with other customer service software and allows for customization of workflows, branding, and user roles, making it adaptable to various business needs.
Who Would Benefit Most
Dixa is particularly beneficial for businesses across various industries that prioritize customer-centric communication and need to streamline their customer support operations. This includes:- E-commerce and Retail: Companies in these sectors can handle high volumes of customer inquiries, especially during peak seasons, with Dixa’s AI-powered automation and personalized support features.
- Healthcare: Healthcare providers can use Dixa to manage patient communications efficiently while maintaining HIPAA compliance and delivering empathetic care.
- Technology and SaaS: These companies can leverage Dixa’s advanced analytics and AI-driven support to deliver technical support that feels natural and informed.
- Small to Large Enterprises: Any business looking to enhance customer engagement, reduce support agent workload, and improve overall customer satisfaction can benefit from Dixa’s features.