
Gladly - Detailed Review
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Gladly - Product Overview
Gladly Overview
Gladly is an AI-powered, people-centered Customer Service Platform that focuses on delivering exceptional customer experiences. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Gladly is built to put customers at the center of all interactions, rather than treating them as tickets. This approach ensures that all customer interactions are unified into a single, lifelong conversation, enabling brands to provide seamless, personalized experiences across all channels.
Target Audience
Gladly’s primary target audience includes customer service teams and brands, particularly those in the commerce sector. It is used by over 300 of the world’s most loved brands, such as Nordstrom, Warby Parker, Crate & Barrel, and Ulta Beauty.
Key Features
Customer-Centric Approach
Gladly uses the customer as the core record, bringing together all interactions across various channels (voice, email, SMS, chat, social messaging) into one continuous conversation. This ensures that customer service agents have a complete view of the customer’s history and preferences.
Unified Conversation Thread
All customer interactions are tied to a single lifelong conversation thread, eliminating the need for customers to repeat or recap their previous conversations. This includes seeing where customers tried to solve their issues through self-service.
Agent Empowerment
Agents have access to a customer’s detailed profile, including lifetime value, past purchases, and preferences. This information is available from the start of the conversation, making interactions more personal and efficient.
Multi-Channel Support
Gladly natively supports multiple channels without the need for expensive add-ons or complex integrations. This includes built-in voice, email, SMS, chat, and social messaging.
Effortless Experience
Features like in-call recording and payment acceptance over messaging channels are integrated to ensure a smooth customer experience. The platform also facilitates teamwork and collaboration among service agents to handle customer requests efficiently.
By focusing on the customer rather than the ticket, Gladly helps brands build deeper, more meaningful connections with their customers, driving customer loyalty and lifetime value.

Gladly - User Interface and Experience
User Interface Overview
The user interface of Gladly, particularly in its website tools and AI-driven product category, is designed to be intuitive, customizable, and user-friendly.Configuration and Customization
Gladly’s interface is highly configurable, allowing you to personalize various aspects of the app to align with your brand. Here are some key areas of customization:Placement and Style
You can choose where the Glad App appears on your website (left or right placement) and adjust its visual elements such as border style, radius, color, and drop shadow. This ensures the app blends seamlessly with your website’s design.Colors
You can select specific colors for different elements like the agents’ and customers’ chat bubbles, the chat button, alert colors, and minimized chat icon colors, using hex color codes.Text and Messaging
The text within the app is fully customizable, including headers, input buttons, search placeholders, and greeting messages. You can also insert hyperlinks within the text fields.Ease of Use
The interface is designed to be straightforward and easy to use for both customers and agents:Customer Interaction
Customers can easily initiate chats, search for answers, and interact with agents through a simple and intuitive chat interface. Features like onboarding, which collects the customer’s name and email, help in identifying and locating customer profiles efficiently.Agent Empowerment
Agents are provided with a comprehensive view of customer interactions, enabling them to deliver personalized service. The platform ensures that agents have full knowledge of the customer’s history and preferences, facilitating better decision-making.User Experience
The overall user experience is centered around delivering seamless and personalized interactions:Proactive Chat
Gladly allows you to preview how proactive chat campaigns would appear to website visitors, ensuring a smooth and engaging experience for potential customers.Accessibility and Workflow
The platform is designed to streamline workflows and ensure accessibility. For example, you can configure the order in which onboarding information is presented to customers, making the process smooth and efficient.Feedback and Updates
Any changes made to the configuration of the Glad App are reflected on the website within about 10 minutes, ensuring that the user experience remains consistent and up-to-date.Additional Features
Other features that enhance the user experience include:Self-Service
Customers can use the self-service screen to find answers without needing to interact with an agent, which can be configured with custom headers, search placeholders, and back button text.File Attachments
Customers can upload and attach files during chat sessions, supporting common file types like PNG, PDF, and JPG. Overall, Gladly’s user interface is designed to be highly customizable, easy to use, and focused on delivering a personalized and seamless customer experience.
Gladly - Key Features and Functionality
Gladly Overview
Gladly is an AI-powered, people-centered Customer Service Platform that offers a wide range of features to enhance customer interactions and streamline service operations. Here are the main features and how they work:
Communication Channels
Gladly supports multiple communication channels, all natively built into the platform, eliminating the need for separate integrations. These include:
- Voice: Fully integrated voice capabilities with customizable IVR systems.
- Text/SMS: Support for customer interactions via text and SMS.
- Chat: Live chat on websites, allowing customers to search FAQs and interact with agents.
- Social: Integration with popular social platforms like Facebook Messenger and Instagram Messaging.
- Email: Management of all inbound and outbound email communications without the need for ticket or case numbers.
AI and Automation
- Sidekick: An AI and automation platform that works alongside Gladly to automate repetitive tasks, freeing agents to focus on higher-value interactions. Sidekick can handle tasks such as responding to common inquiries and updating conversation statuses.
- Siena AI Integration: Gladly integrates with Siena AI to automate customer inquiries from various channels like email, SMS, Instagram, WhatsApp, and chat. Siena AI can reply to conversations, update statuses, and add topics to conversations, ensuring that only non-automatable conversations are handed over to human agents.
Customer Profiles and Context
- Customer Profiles: Gladly maintains comprehensive customer profiles that include all interactions across different channels, providing agents with a single, lifelong conversation view of each customer. This ensures seamless and personalized experiences.
- Contextual Callback: Agents can resolve customer issues even through voicemail by accessing context information about the customer’s previous interactions.
Workflow and Efficiency
- Session Routing and Queuing: Gladly includes features like session routing and queuing, which ensure that customers are connected to the most appropriate agents based on their skills and the customer’s situation.
- Concurrent Calling: Agents can handle multiple calls simultaneously, improving efficiency and reducing wait times.
- Inbound Screen Pop: Agents receive relevant customer information on their screens as soon as a call or message is received, enhancing their ability to provide immediate and informed support.
Reporting and Analytics
- Reporting & Dashboards: Gladly provides detailed reporting and highly visual dashboards to track historical and real-time call center performance metrics. This helps in making data-driven decisions and monitoring key business metrics.
- Insight Builder: Users can build custom reports to answer specific business questions, providing flexible analytics capabilities.
Knowledge Base and Self-Service
- Knowledge Base: Gladly includes a knowledge base that leverages self-service capabilities through a Help Center where customers and agents can find FAQs. This reduces the load on agents and empowers customers to find answers independently.
- Glad App: Customers can view FAQs and chat with agents directly from the website, enhancing self-service options.
Administrative and Security Features
- Session Summary Notes: Agents can access notes and context information about each call, including caller disposition and contact history, to ensure continuity and quality in customer service.
- Session Recording: Gladly records agent-customer sessions for coaching, quality assurance, and regulatory purposes.
- User, Role, and Access Management: The platform allows for granular access control, enabling administrators to grant access to specific data, features, and objects based on user roles and groups.
Personalization and AI-Driven Responses
- Personalization: Gladly provides personalized responses based on customer segmentation and past interactions, ensuring that customers receive relevant and context-specific support.
- Natural Language Understanding (NLU): The platform can comprehend human speech and text, enabling natural, human-like conversations between customers and agents or AI assistants.
Proactive Engagement
- Proactive Chat, Voice, SMS, and Email: Gladly allows for proactive engagement with customers through strategic messages and calls, ensuring timely and relevant updates are provided without manual intervention.
By integrating AI and automation into these features, Gladly enhances the efficiency and effectiveness of customer service operations, providing a more personalized and seamless experience for customers across all communication channels.

Gladly - Performance and Accuracy
Performance
Gladly is praised for its ability to unify communication channels, providing a single platform for managing customer interactions across email, phone, and social media. This omnichannel approach streamlines support workflows and ensures comprehensive interaction histories, which can significantly enhance customer satisfaction and reduce operational costs. However, users have reported some performance issues. The platform occasionally experiences technical problems leading to brief system delays, and users often need to switch between multiple programs to complete their tasks, which can hinder workflow efficiency.Accuracy and AI Capabilities
Gladly’s AI functions, such as live chat AI and natural language processing (NLP), are highly rated, with a score of 9.5 out of 10. These features help in providing personalized support through AI-driven insights. Despite these strengths, Gladly faces some challenges in terms of self-service and AI-powered agent assist tools. The platform’s self-service features are described as subpar, with limited knowledge sources that can lead to inaccurate or incomplete responses from its bots. This can frustrate customers and result in repeated inquiries. Additionally, Gladly lacks essential AI-powered tools such as ticket summaries, article generators, voice transcripts, and sentiment analysis, which are crucial for enhancing agent productivity and support efficiency. These limitations force agents to handle more manual tasks, slowing down support processes.Analytics and Reporting
Gladly’s analytics and reporting capabilities are also limited compared to other platforms. While it offers some visitor tracking and analytics features, the platform’s ability to build custom reports and metrics is restricted. This makes it difficult for admins to identify and optimize support and customer experience (CX) bottlenecks, potentially leading to inefficiency and lower customer satisfaction scores.Areas for Improvement
To improve its performance and accuracy, Gladly needs to address several areas:1. Enhance Self-Service Features
Developing more comprehensive knowledge bases and improving the accuracy of AI-generated responses is crucial.2. Integrate Advanced AI Tools
Incorporating features like ticket summaries, sentiment analysis, and voice transcripts can significantly boost agent productivity.3. Expand Analytics Capabilities
Providing more robust analytics and reporting tools would help admins better track performance metrics and optimize support processes.4. Optimize Workflow Efficiency
Introducing additional third-party interface options and reducing the need to switch between multiple programs can enhance workflow efficiency. In summary, while Gladly excels in unifying communication channels and providing personalized support, it needs to improve its self-service features, AI-powered tools, and analytics capabilities to enhance both performance and accuracy.
Gladly - Pricing and Plans
Gladly Pricing Plans
Hero Package
- Price: $180 per Support Hero per month, billed annually.
- Minimum Requirement: 10 Support Heroes.
- Features:
- Multichannel communications (email, chat, telephony, SMS, social messaging).
- Unified conversation history across all channels.
- Knowledge base.
- Real-time reporting.
- Out-of-the-box integrations.
- Voice support included.
- Additional charge of $0.60 per assisted conversation if opted in.
Superhero Package
- Price: $210 per Support Hero per month, billed annually.
- Minimum Requirement: 45 Support Heroes.
- Features:
- All features included in the Hero Package.
- Custom reporting.
- Premium support.
Key Points
- Both plans are billed annually and require a minimum number of Support Heroes.
- There is no free plan or free trial available for Gladly’s customer service platform.
This structure is designed to support businesses by providing a comprehensive customer service solution that integrates various communication channels and leverages AI for efficiency.

Gladly - Integration and Compatibility
Gladly Integration Overview
Gladly, a customer service platform, integrates seamlessly with a variety of tools and systems to enhance its functionality and user experience. Here are some key points on its integration and compatibility:Multiple Integrations
Gladly can connect to numerous external systems, allowing it to pull customer information from various sources. This is evident through the Customer Profile feature, where you can easily identify which external systems the customer’s information is coming from. For instance, if a customer’s data is received from multiple systems, a simple hover over the customer avatar will show the connected external systems.Out-of-the-Box Integrations
Gladly offers several out-of-the-box integrations that can be configured directly via the Gladly platform or through a partner’s site. These integrations include connections with various business systems, enabling a unified view of customer data and activities. This simplifies managing multiple channels and reduces the need for duplicate actions across different platforms.Specific Integrations
One notable integration is with Guru, an enterprise AI search solution. This integration allows customer service agents to access instant answers and trusted information directly within the Gladly platform using Guru’s Browser Extension. This enhances accessibility, efficiency, and productivity by providing AI-generated answers and content recommendations right in the workflow.Cross-Platform Compatibility
Gladly’s integrations are designed to be compatible across different platforms and devices. For example, the integration with Guru is compatible with the Chrome Extension, ensuring that agents can access necessary information without switching between apps. This unified knowledge experience boosts efficiency and fosters collaboration.API Integrations
Gladly also provides APIs that allow for custom integrations. This flexibility enables developers to build their own integrations, connecting Gladly with other business systems and tools. The Developer site offers code samples and additional resources for those looking to create custom integrations.User-Friendly Setup
Many of Gladly’s integrations, such as the one with Endear, are straightforward and require no technical effort. These “click and go” integrations streamline customer engagement by connecting conversations and customer data seamlessly, providing a holistic view of the customer.Conclusion
In summary, Gladly’s integration capabilities are extensive and user-friendly, allowing for seamless connections with various external systems, tools, and platforms. This ensures that customer service teams have a comprehensive and unified view of customer data, enhancing their ability to deliver personalized and efficient service.
Gladly - Customer Support and Resources
Gladly Customer Support Overview
Gladly offers a comprehensive suite of customer support options and resources, particularly enhanced by their integration of AI and automation.Support Channels
Contacting Support
Priority Levels and Response Times
AI-Driven Support: Gladly Sidekick
Self-Service Resources
Automation and Personalization
Additional Resources

Gladly - Pros and Cons
Pros of Gladly
Gladly offers several significant advantages that make it a valuable tool for customer service management:Unified Customer View
Gladly provides a comprehensive and real-time view of each customer’s history and interactions, consolidating all communication records into one accessible place. This feature enables support teams to deliver personalized and efficient assistance.Omnichannel Support
The platform supports engagement through multiple communication channels, including email, phone, chat, and social media. This omnichannel approach ensures customers can connect with support in their preferred way, creating a seamless and consistent experience.Collaborative Workflows
Gladly fosters teamwork among support agents with tools that facilitate collaboration. This includes shared views of customer interactions and the ability to work together on resolving customer issues, streamlining the problem-solving process.Automation
Gladly’s automation capabilities handle repetitive tasks, such as routing inquiries to the right team or agent, and automating routine work. This reduces manual effort and increases efficiency in customer service operations.AI-Powered Solutions
The platform includes AI-driven insights and tools, such as AI support for managing emails and chat interactions. These features help in rephrasing text, summarizing calls, and providing relevant responses, making customer interactions more efficient.Real-Time Analytics
Gladly offers robust reporting and analytics tools that allow businesses to monitor their support performance, track key metrics, and make data-driven decisions for continuous improvement.Scalability
The platform is designed to handle high customer inquiries, making it suitable for growing businesses that need to adapt to increased customer service demands.Cons of Gladly
Despite its many advantages, Gladly also has some drawbacks:Cost
One of the significant drawbacks is the cost. Gladly can be expensive, which may pose a challenge for smaller businesses with limited budgets.Learning Curve
Implementing and fully mastering Gladly’s features can take time. Training employees to use the platform effectively could be a complex process.Integration Issues
While Gladly offers various integrations with third-party applications, some users might find it incompatible with specific tools or systems they rely on for their operations.Limited Industry Coverage
Although Gladly serves a range of industries, it may not offer industry-specific features tailored to certain specialized sectors, potentially limiting its suitability for those businesses.Dependence on Internet Connectivity
As a cloud-based platform, Gladly’s performance relies on a stable Internet connection. Downtime or internet disruptions could impact customer service operations.Technical Issues
Some users have reported occasional technical problems that lead to brief system delays and performance issues, which can affect workflow efficiency.User Interface and Notifications
There are some minor complaints about the user interface, such as the notification sounds and the layout of certain features, which some users find annoying or less user-friendly.No Free Trial or Mobile Apps
Gladly does not offer a free trial or mobile apps, which can be a disadvantage for businesses that prefer to test the software before committing or need mobile access. By considering these pros and cons, businesses can make an informed decision about whether Gladly aligns with their customer service and support needs.
Gladly - Comparison with Competitors
Unique Features of Gladly
- AI-Powered Live Chat: Gladly’s Sidekick is an AI chatbot that can handle complex customer interactions, including automated conversations called Threads. These threads can trigger a sequence of actions such as looking up orders, transferring conversations to live agents, and even reshipping orders.
- Multichannel Support: Gladly supports multiple communication channels including chat, email, SMS, Instagram, WhatsApp, and Facebook, ensuring comprehensive customer engagement.
- Integrations: Gladly integrates with numerous popular apps like Salesforce, Jira, and HubSpot, enhancing its functionality and compatibility with existing business systems.
- Custom Reporting and Analytics: Gladly offers advanced tracking with custom fields and the ability to create and share a wide range of reports, providing a detailed overview of customer interactions and business performance.
Competitors and Alternatives
Gorgias
- Gorgias is a multi-channel helpdesk specifically integrated with e-commerce merchants’ back offices. It allows merchants to manage all support from one place, which is particularly useful for e-commerce businesses. Unlike Gladly, Gorgias is more focused on the e-commerce sector.
- Key Difference: Gorgias is more specialized in e-commerce support, whereas Gladly offers a broader range of communication channels and integrations.
Front
- Front is a customer communication platform that offers workflow management, remote team collaboration, and multi-channel communication. It caters to various industries such as travel, logistics, and finance. Front’s platform is more geared towards team collaboration and workflow management compared to Gladly’s focus on AI-driven customer interactions.
- Key Difference: Front emphasizes team collaboration and workflow management, while Gladly focuses on AI-powered customer service automation.
DigitalGenius
- DigitalGenius develops AI platforms for communication automation, helping enterprises engage with customers on a personalized level. It connects with CRM and customer service platforms to train AI assistants using historical customer service interactions. DigitalGenius is more about training AI assistants based on historical data, whereas Gladly uses real-time AI interactions.
- Key Difference: DigitalGenius relies on historical data to train AI, whereas Gladly’s AI operates in real-time, handling complex customer interactions directly.
Kustomer
- Kustomer is an omnichannel customer service platform that provides a comprehensive CRM solution. It is known for its ability to manage customer relationships across multiple channels. Kustomer’s focus is on providing a unified customer view and automating routine tasks, similar to Gladly, but with a stronger emphasis on CRM integration.
- Key Difference: Kustomer has a stronger focus on CRM integration and providing a unified customer view, while Gladly’s strength lies in its AI-powered chatbot and multichannel support.
Pricing and Accessibility
- Gladly’s pricing ranges from $180 to $210 per month, with no free trial or plan available. This can be a barrier for smaller organizations.
- In contrast, some competitors may offer more flexible pricing plans or free trials, making them more accessible to a wider range of businesses.
Conclusion
Gladly stands out with its advanced AI-powered live chat, extensive integrations, and comprehensive reporting capabilities. However, its pricing and lack of a free trial might limit its appeal to smaller businesses. Alternatives like Gorgias, Front, DigitalGenius, and Kustomer offer different strengths and specializations, making them suitable for different types of organizations depending on their specific needs.

Gladly - Frequently Asked Questions
Frequently Asked Questions about Gladly
How do I block or stop customers from contacting us?
If you need to block or stop customers from contacting you, such as in cases of abusive customers or spam, Gladly provides several methods to achieve this. You can configure settings to prevent specific customers from initiating contact. For more detailed steps, you can refer to the FAQ section on Gladly’s support page, which outlines the specific procedures for blocking or stopping customer contacts.Why did I receive a chat while I was on a phone call?
Gladly is designed to prevent agents from receiving chats or other messaging requests while they are on a phone call. However, if this happens, it might be due to a misconfiguration or an unexpected system behavior. The support documentation suggests that agents should not receive chats during phone calls, and any such occurrence should be investigated to ensure the system settings are correctly configured.How do I adjust the time-out setting to be longer when reviewing interactions?
To adjust the time-out setting for when you are reviewing interactions, you need to manage your agent idle timing and active status settings. Gladly allows you to adjust these settings so that you have more time to review interactions without being marked as idle. You can find the specific steps to do this in the section on managing agent idle timing and active status.Is Gladly compatible with Grammarly?
Gladly does not officially support Grammarly. While Grammarly might work in some contexts, it is not a supported integration, and users should be aware that there might be compatibility issues. For more information, you can check the specific FAQ on Grammarly compatibility on Gladly’s support page.How do I delete a customer profile, attachment, or conversation item?
To delete customer profiles, attachments, or conversation items, you need to manage the data retention settings and data deletion options within Gladly. This ensures that you comply with privacy and data regulations. Detailed instructions on how to configure these settings can be found in the data retention and deletion section of the support documentation.How can I view daily contact center performance trends in Gladly?
To view daily contact center performance trends, you can use the Daily Trends Dashboard in Gladly. This dashboard provides a quick glance at your contact center’s performance metrics, allowing you to monitor key indicators easily. For more information on accessing and using this dashboard, refer to the Daily Trends Dashboard section in the support documentation.What are Gladly’s core routing concepts?
Gladly uses several core routing concepts to manage and assign customer interactions to agents. These concepts include session routing, session queuing, and intelligent routing based on factors such as time of day, customer priority, and skill-based routing. You can learn more about these concepts and how they work in the routing concepts section of the support documentation.How do I set up SMS so that carriers don’t block me?
To set up SMS in Gladly without carriers blocking your messages, it is crucial to comply with SMS industry guidelines. Gladly provides guidance on SMS compliance requirements, which include adhering to specific rules and best practices to ensure your messages are delivered successfully. You can find detailed information on this in the SMS compliance requirements section of the support documentation.How do I add a user and assign an admin role or remove a user?
Adding a user, assigning an admin role, or removing a user in Gladly involves managing user roles and access. You can do this through the administrative features of the platform. The support documentation provides step-by-step instructions on how to add users, assign roles, and remove users, ensuring you can manage your team’s access and permissions effectively.How do I know what each metric represents in my Gladly reports?
Gladly provides various reporting tools that help you track and analyze performance metrics. To understand what each metric represents, you can refer to the reporting section of the support documentation. Here, you can find explanations of the different metrics and how to generate reports that reflect customer satisfaction and other key performance indicators. By referring to these FAQs and the corresponding sections in the support documentation, you can address common issues and optimize your use of Gladly’s features.
Gladly - Conclusion and Recommendation
Final Assessment of Gladly
Gladly is an AI-powered, people-centered customer service platform that stands out in the website tools and AI-driven product category. Here’s a comprehensive overview of its features, benefits, and who would most benefit from using it.Key Features
Omnichannel Support
Gladly integrates multiple communication channels such as voice, social media, web chat, mobile SMS, and email, allowing customers to interact with brands seamlessly across different platforms.
Personalization
The platform focuses on delivering personalized customer experiences by maintaining a single, lifelong conversation with each customer, ensuring consistent and meaningful interactions.
AI and Automation
Gladly uses artificial intelligence to automate tasks, route calls intelligently, and provide human-like conversations through its conversational AI features. It also includes tools for self-service support, ticket resolution, and natural language understanding.
Reporting and Analytics
The platform offers robust reporting and dashboard features, enabling administrators to track performance metrics, customer satisfaction, and visitor activity in real-time.
Integration and Customization
Gladly integrates well with other customer service software and allows for extensive customization, including branding, user roles, and access management.
Who Would Benefit Most
Gladly is particularly beneficial for B2C brands that prioritize delivering exceptional customer experiences. Here are some key groups that would benefit:Customer-Centric Businesses
Companies that focus on building strong, personalized relationships with their customers will find Gladly’s features highly valuable. This includes retail, hospitality, and any service-oriented industries.
Medium to Large Enterprises
Organizations with a significant customer base will appreciate the scalability and efficiency that Gladly offers through its omnichannel support and automation features.
Creators and Influencers
While primarily aimed at businesses, Gladly’s direct-to-audience services feature can also be beneficial for creators and influencers looking to monetize their expertise and build deeper connections with their audience.
Overall Recommendation
Gladly is highly recommended for any business seeking to enhance its customer service capabilities. Here’s why:Enhanced Customer Experience
By focusing on people rather than tickets, Gladly ensures that customers receive seamless, personalized interactions across all channels, which can significantly boost customer loyalty and lifetime value.
Efficiency and Scalability
The platform’s AI-driven automation and intelligent routing features help in managing a large volume of customer interactions efficiently, making it an excellent choice for growing businesses.
Comprehensive Analytics
Gladly’s reporting and dashboard tools provide valuable insights into customer interactions and performance metrics, helping businesses make informed decisions.
In summary, Gladly is an excellent choice for businesses and creators who value personalized customer interactions, efficiency, and scalability in their customer service operations. Its AI-powered features and comprehensive analytics make it a strong contender in the customer service platform market.