Justuno - Detailed Review
Website Tools
Justuno - Detailed Review Contents
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Justuno - Product Overview
Justuno Overview
Justuno is a comprehensive website marketing automation platform that helps businesses convert visitors into customers through personalized and targeted marketing strategies.Primary Function
Justuno’s primary function is to automate onsite marketing efforts, enabling businesses to grow their email and SMS lists, increase average order value (AOV), and boost sales. The platform achieves this by setting up automations that trigger personalized messaging based on website behavior.Target Audience
Justuno is aimed at marketing professionals and businesses looking to optimize their onsite conversion rates. It is particularly useful for e-commerce sites, as it helps in segmenting audiences, personalizing content, and driving sales. The platform supports over 100,000 brands across various industries.Key Features
Audience Segmentation and Profiles
Justuno allows users to create custom segments based on behavioral data, such as time on page, engagement with promotions, and cart details. These segments can be dynamic or static, enabling precise targeting of users. The platform also builds detailed visitor profiles, which include attributes like email address, location, and spending frequency.Personalized Messaging and Pop-ups
The platform offers high-performing opt-in pop-ups, quizzes, surveys, and embedded experiences that are fully responsive and customizable. These tools help in collecting zero-party data and providing a personalized experience for visitors.AI-Powered Product Recommendations
Justuno features an AI-driven product recommendation engine that syncs with the site’s product inventory to deliver hyper-targeted promotions. This includes upselling, cross-selling, and recommendations based on most viewed or purchased products.Analytics and Reporting
The platform provides comprehensive analytics through smart dashboards, default reports, and custom reports. These tools help in monitoring campaign performance, sales, lead capture stats, and other key metrics.Compliance and Data Management
Justuno ensures compliance with data privacy laws like the CCPA through privacy controls that allow quick deletion and removal of customer data. It also offers features like email and SMS verification to fight bots and maintain list quality.Integrations and Team Management
The platform integrates seamlessly with various marketing technology platforms, including ESP, SMS, CRM, and more. It also includes features for team management, such as role permissions, notification settings, and a team dashboard.Audience Sync
For users on the Flex and Enterprise plans, Justuno offers Audience Sync, which connects captured emails to Google Ads and Facebook Ads, helping to optimize conversion rates and improve return on ad spend (ROAS).Conclusion
In summary, Justuno is a powerful tool for businesses seeking to enhance their onsite marketing efforts through personalized automation, advanced segmentation, and AI-driven recommendations. Justuno - User Interface and Experience
User Interface Overview
The user interface of Justuno is designed to be intuitive and user-friendly, making it accessible for marketing teams to manage without needing extensive technical expertise.Ease of Use
Justuno is praised for its ease of use. Users can create and manage various onsite marketing elements, such as pop-ups, quizzes, surveys, and landing pages, without requiring developer input. The platform offers a drag-and-drop builder and a no-code interface, which allows users to customize content using hundreds of CSS properties.Design and Customization
The design canvas in Justuno is highly flexible, enabling users to create fully responsive designs for pop-ups, banners, quizzes, and landing pages. Users have complete control over the content and can filter templates based on specific holidays, promotion types, segments, and styles. The new template library is easier to navigate, with a more visually enhanced user experience.Workflow and Automation
Justuno’s workflow builder allows users to set up automations that trigger personalized messaging based on website behavior. This feature enables advanced targeting and segmentation, helping to move visitors through their buyer’s journey efficiently. The intuitive workflows and advanced targeting capabilities make it easy to create personalized onsite experiences.User Experience
The overall user experience is enhanced by several features:Dynamic Personalization
Users can create dynamic, in-page designs that appear native to their website, ensuring a seamless visitor experience.Responsive Design
All elements, including pop-ups and landing pages, are fully responsive, ensuring they work well on various devices.Analytics and Feedback
Justuno provides custom analytics to help users track the performance of their campaigns, such as conversion rates, influenced return visitor rates, and pages per session. This feedback helps in optimizing the marketing strategies.UI Updates and Organization
Recent updates to the Justuno interface have addressed user feedback about a cluttered UI. The new arrangement includes clearer icons for promotions, templates, A/B testing, and Justuno Plus features. Resources such as support tickets, chat, and the knowledge base are now easily accessible at the bottom of the page. The promotion editing tools are also more organized, with primary and secondary actions and settings consolidated into an options menu.Minor Drawbacks
While the interface is generally user-friendly, some users have reported minor issues, such as the UI sometimes feeling clunky, particularly when moving between the dashboard and project pages. There have also been some complaints about the template library, with some users finding the available templates limited.Conclusion
In summary, Justuno’s user interface is designed to be easy to use, highly customizable, and efficient in managing onsite marketing automations. While there are some minor drawbacks, the overall user experience is positive, with many users appreciating the flexibility and advanced targeting capabilities. Justuno - Key Features and Functionality
Justuno Overview
Justuno is a comprehensive website marketing automation platform that offers a wide range of features to help businesses personalize and optimize their onsite experiences. Here are the main features and how they work, including the integration of AI.Advanced Segmentation and Targeting
Justuno allows you to create highly targeted onsite experiences using advanced segmentation and targeting capabilities. You can segment your audience based on behavioral data, such as website behavior, cart contents, and previous interactions. This segmentation is facilitated by over 60 triggers and hundreds of possible combinations, enabling you to refine each step in the customer’s journey for maximum impact.Personalized Onsite Experiences
The platform enables you to deliver personalized messages and content to the right visitor at the right time. This is achieved through the use of visitor profiles, which store hundreds of data points for each website visitor. These profiles, combined with targeting rules, help increase visitor conversions.AI-Driven Product Recommendations
Justuno’s Commerce AI engine optimizes product suggestions using Intelligent Visitor Profiles, catalog statistics, and ongoing tracking. This AI layer helps display 1-to-1 personalized product upsell and cross-sell promotions. To set this up, you sync your online store data with the Justuno Commerce AI engine, and then apply the Commerce AI layer to your promotions.Pop-ups and Embedded Experiences
Justuno offers various types of pop-ups and embedded experiences, such as quizzes, surveys, and in-page designs. These tools help collect zero-party data and provide a personalized experience for visitors. Features like the “Visibility Boost” help combat pop-up blockers, ensuring more of your traffic sees these personalized messages.Workflow Builder and Automation
The workflow builder allows you to automate every conceivable visitor engagement. You can set up automations that trigger personalized messaging based on website behavior, enabling seamless and efficient interactions that drive conversion rates.Analytics and Reporting
Justuno provides comprehensive analytics through smart dashboards, default reports, and custom reports. These tools help you monitor campaign performance, track sales, lead capture stats, traffic sources, and identify which URLs are most abandoned. This data helps you find areas of opportunity and optimize your campaigns.App Integrations and Data Sync
The platform integrates with numerous marketing technology platforms, allowing you to unify your website, email, SMS, reviews, loyalty programs, and more. This integration enables you to feed zero and first-party data into your ESP, SMS, CRM, etc., ensuring all your marketing channels work in harmony.Audience Targeting and Sync
Justuno offers advanced audience targeting features, including the ability to show or remove promotions on specific pages, target logged-in customers, and exclude existing subscribers. The platform also allows for audience sync, ensuring your visitor data is consistently updated and accurate.Design and Customization
The design tool provides flexibility and control over your content, with access to hundreds of CSS properties in a no-code builder. You can create fully responsive designs, including pop-ups, banners, quizzes, and landing pages, all of which can be personalized using visitor profile properties.Compliance and Security
Justuno ensures compliance with data privacy laws like the CCPA through privacy controls that allow quick deletion and removal of customer data. The platform also features email and SMS verification to fight bots and ensure list growth without sacrificing quality.Conclusion
By leveraging these features, Justuno helps businesses create highly personalized and engaging onsite experiences, drive conversions, and boost customer satisfaction. The integration of AI enhances these capabilities by providing intelligent visitor profiles and personalized product recommendations, making the platform a powerful tool for marketing automation. Justuno - Performance and Accuracy
Performance
Justuno is highly regarded for its ability to optimize e-commerce conversions. Here are some strengths:Personalization Tools
- It offers a range of tools for personalizing the user experience, including pop-ups, quizzes, surveys, and seasonal notifications, which have been reported to significantly improve user engagement and conversion rates.
AI Optimization
- The platform uses AI to optimize product suggestions through Intelligent Visitor Profiles, which store hundreds of data points for each website visitor. This helps in displaying personalized 1-to-1 product upsell and cross-sell promotions.
Ease of Use
- Users appreciate the ease of use, particularly how the marketing team can handle tasks without needing developer intervention. The drag-and-drop features and pre-made templates are also praised for their flexibility and ease of customization.
Accuracy
Justuno’s AI-driven features are accurate in several aspects:Data Synchronization
- The Commerce AI engine syncs data from online stores (supporting platforms like Shopify, BigCommerce, Magento, and WordPress/Woocommerce) to provide accurate and personalized product recommendations. This synchronization ensures that the data is up-to-date and relevant.
Real-Time Analytics
- The platform provides real-time analytics and performance metrics, including website performance, average order value, conversions by channel, and cart abandonment rates. This data helps in identifying optimization opportunities and tracking ROI accurately.
Limitations and Areas for Improvement
Despite its strengths, there are some limitations and areas where Justuno could improve:User Interface
- Some users find the UI clunky and unintuitive in certain areas, such as moving between the dashboard and project pages, and the saving and publishing process can be overwhelming.
Template Selection
- The template selection is limited, which can be a drawback for users looking for more variety in their pop-ups and other on-site messaging.
Integrations
- Integration with other platforms, such as Klaviyo, could be improved, and some users would like to see a better SMS system.
Advanced Experimentation
- Justuno may not be as suitable for businesses seeking to optimize digital experiences beyond their websites or for conducting complex, large-scale experiments across multiple channels, as it lacks the advanced experimentation capabilities of dedicated platforms like VWO.
Justuno - Pricing and Plans
Justuno Pricing Overview
Justuno offers a varied pricing structure to cater to different business needs, particularly in the area of website marketing automation and conversion optimization. Here’s a breakdown of their plans and features:Free Plan
Justuno provides a free plan, often referred to as the “Always Free” account. This plan is suitable for websites with up to 2,000 monthly unique visitors. It includes most of Justuno’s standard features such as:- Access to pop-ups, SMS capture, spin-to-wins, and banners
- Basic lead capture and message banners
- Limited support through ticket and chat
Lite Plans
The Lite plans are self-service solutions aimed at businesses looking to handle website messaging and personalization.- 20K Lite Plan: $99/month for up to 20,000 monthly unique visitors. Features include lead capture, message banners, A/B testing, and analytics.
- 100K Lite Plan: $299/month for up to 100,000 monthly unique visitors. This plan includes all the features of the 20K Lite Plan.
Flex Plans
The Flex plans offer a combination of self-service and guided solutions for advanced segmentation and custom automation.- 20K Flex Plan: $199/month for up to 20,000 monthly unique visitors. This plan includes everything in the Lite plan plus custom properties, Visibility Boost, and other advanced features.
- 100K Flex Plan: $499/month for up to 100,000 monthly unique visitors. This plan includes all the features of the 20K Flex Plan.
Managed Services and Justuno Plus
For businesses requiring more comprehensive support, Justuno offers Managed Services and Justuno Plus.- Justuno Plus: This plan includes managed services, expert guidance, full management (including design and implementation), and priority support. Pricing for Justuno Plus requires a demo call and is significantly higher than the standard plans.
Enterprise Plans
For larger organizations, Justuno offers Enterprise plans that include additional features such as:- Enterprise Hub
- Custom Team Roles
- Cross-Domain Reporting
- Custom Onboarding
- Dedicated Account Strategist
Additional Services
Justuno also offers additional services such as design service hours packages, which can be purchased separately to support specific project needs. These packages vary in the number of design hours included and the level of support provided.Summary
In summary, Justuno’s pricing is based on the number of monthly unique visitors to your website, with various tiers offering different levels of features and support to suit different business requirements. Justuno - Integration and Compatibility
Integration Capabilities of Justuno
Justuno, a website marketing automation platform, offers extensive integration capabilities with a variety of tools and platforms, ensuring seamless compatibility across different systems.Integration with E-Commerce Platforms
Justuno integrates directly with popular e-commerce platforms such as Shopify, Magento, Big Commerce, and WooCommerce. When you install Justuno from these app stores, the integration is automatic, requiring no additional steps. This integration allows Justuno to ingest product and order feeds, which can be used for product recommendations and to send customer data back to these platforms.Email Marketing and Marketing Automation
Justuno also integrates with email marketing and marketing automation tools like Klaviyo, Omnisend, Postscript, and Pardot. These integrations are set up using API keys or other credentials, enabling you to sync subscriber information and other data directly into specified lists or groups within these platforms. This is particularly useful in the workflow builder, where you can automate various marketing tasks.Ads and Paid Media
For ads and paid media, Justuno connects with platforms like Google and Meta. Using the Audience Sync feature, you can push relevant visitor data to customer lists and segments in these ad platforms, enhancing your targeting capabilities.General Integration Process
To connect any app to Justuno, you typically follow these steps:Step 1
Access your account settings by clicking the profile icon.Step 2
Navigate to the “Apps” section in the left side panel.Step 3
Search for the desired app and enter the necessary credentials to authenticate.Step 4
Once authenticated, the app is ready to be used within Justuno.Cross-Platform Compatibility
Justuno ensures that its integrations work across various devices and platforms. The platform supports fully responsive designs, including pop-ups, banners, quizzes, and landing pages, which adapt to different screen sizes and devices. This flexibility is crucial for maintaining a consistent user experience regardless of how visitors access your website.Data and Identity Management
Justuno allows you to visualize data from all your website campaigns, helping you identify areas of opportunity and gain insights into your customers. This data integration is key to creating personalized onsite experiences that target the right message to the right visitor at the right time.Conclusion
In summary, Justuno’s integration capabilities are extensive and well-supported, making it a versatile tool for unifying your website, email, SMS, reviews, loyalty programs, and more. Its compatibility with various platforms and devices ensures a seamless and effective marketing automation experience. Justuno - Customer Support and Resources
Customer Support Options
Justuno offers a comprehensive array of customer support options and additional resources to ensure users can maximize the potential of their website marketing automation platform.Support Channels
Justuno provides multiple channels for customers to get help:
- Email, Chat, & Zoom Support: Users can connect with the support team via their preferred method, whether it’s email, live chat, or Zoom meetings. This ensures quick and personalized support for technical, strategic, and product-specific questions.
Onboarding and Training
- Onboarding Manager: When you get started, an onboarding manager will assist you in implementing best practices, integrating your tech stack, and suggesting strategies based on your goals. This personalized support helps ensure a smooth launch.
- Weekly Training: Justuno offers live, weekly training sessions where you can get your questions answered, whether you’re just starting out or looking to advance your skills. These sessions cover both basic and advanced topics.
Knowledge Base and Resources
- Knowledge Base: The Justuno Knowledge Base is a detailed resource that includes getting started videos, design studio tools, experiences, app integrations, account administration, analytics, audience segmentation, and more. This comprehensive library helps users find answers to various topics quickly.
- Support Articles: There are always-available support articles that cover topics such as getting started, integrations, billing, and more. These articles are designed to provide immediate solutions to common queries.
Continuing Education
- unoTips Series: Justuno offers an ongoing series of tips and best practices to help marketers advance their campaigns. This includes educational webinars, certification programs, and the Justuno Academy, all aimed at improving onsite performance through Conversion Rate Optimization (CRO).
- Merchant Success Stories: Users can gain inspiration from success stories of other merchants who have achieved their goals using Justuno. These stories provide real-world examples and strategies that can be applied to their own campaigns.
Dedicated Customer Success Team
For Managed Services customers, Justuno provides dedicated CRO strategists who work closely to optimize onsite conversion efforts. These strategists combine technical expertise with strategic insights to help uncover hidden opportunities and implement Justuno for maximum effectiveness.
Additional Features and Tools
- Template Library: Justuno offers a library of pre-built templates that can help users get started quickly. These templates are designed for various industries and audiences, making it easier to collect more subscribers and drive conversions.
- Analytics and Reporting: The platform includes smart dashboards, default reports, and custom reporting options to monitor campaigns and overall website performance. This helps users analyze data points and make informed decisions.
Overall, Justuno’s customer support and resources are designed to be accessible, comprehensive, and supportive, ensuring that users can effectively use the platform to enhance their website marketing and conversion rates.
Justuno - Pros and Cons
Advantages of Justuno
Justuno offers several significant advantages that make it a valuable tool for businesses, particularly those in the e-commerce sector.Conversion Rate Boost
Justuno is highly effective in boosting conversion rates. It allows businesses to set up automations that trigger personalized messaging based on website behavior, leading to increased sales and email list growth.Customizable Pop-ups
The platform provides a wide range of customizable pop-up templates, quizzes, surveys, and other interactive elements. Users can choose from pre-built templates or design their own from scratch, giving them full control over the content and design.Advanced Targeting and Segmentation
Justuno features advanced targeting and segmentation capabilities, allowing businesses to show the right message to the right visitor at the right time. This is achieved through over 80 targeting rules and the ability to segment visitors based on their behavior and preferences.Integration Capabilities
The platform integrates seamlessly with various CMS, cart systems, and other marketing tools, providing flexibility and customization for different promotions and campaigns.Mobile Compatibility
Justuno ensures that all its features, including pop-ups and promotions, work effectively on mobile devices, which is crucial given the high volume of mobile traffic many websites receive.Personalization and Engagement
Justuno offers various tools to enhance visitor engagement, such as gamification elements (e.g., spinning wheels), countdown timers, and exit offers. These features help in creating a sense of urgency and increasing customer interaction.Free Plan and Cost-Effective
For small businesses or those with limited budgets, Justuno offers a free plan for websites with less than 5,000 monthly sessions. This plan includes full access to many of its features, making it a cost-effective option.Data and Analytics
The platform provides comprehensive data and analytics tools, helping businesses visualize their campaign performance and identify areas of opportunity. This data can be used to optimize and personalize visitor experiences further.Disadvantages of Justuno
While Justuno offers many benefits, there are also some notable drawbacks to consider.Poor Customer Service
Several users have reported negative experiences with Justuno’s customer service, including issues with account cancellation and unresponsiveness to complaints. This can be a significant concern for businesses relying on timely support.Misleading Sales Tactics
There have been complaints about Justuno’s sales team making false promises, such as the ability to cancel at any time, only to refuse cancellation later. This can lead to wasted payments and mistrust.Limited Service Perception
Some users feel that the service provided by Justuno, which primarily involves designing pop-ups, may not be worth the cost, especially if similar results can be achieved independently.Non-Intuitive Interface
Although the free version is useful for small shops, some users find the interface less than intuitive, which can hinder usability, especially for those new to the platform.GDPR Compliance Issues
There have been concerns raised about Justuno’s compliance with GDPR regulations and its handling of personal data. However, it’s worth noting that some sources indicate Justuno is GDPR compliant, so this may be a mixed or resolved issue. By weighing these pros and cons, businesses can make an informed decision about whether Justuno aligns with their needs and expectations. Justuno - Comparison with Competitors
When Comparing Justuno to Other Products
When comparing Justuno to other products in the website tools and AI-driven product category, several key features and alternatives stand out.
Unique Features of Justuno
- Advanced Personalization: Justuno excels in creating highly personalized onsite experiences through its workflow builder, which triggers messaging based on website behavior. It uses visitor profiles to deliver targeted and dynamic content, enhancing conversion rates and customer satisfaction.
- Multi-Channel Integrations: Justuno integrates seamlessly with various marketing channels, including email, SMS, social media, and paid ads, allowing for unified and omnichannel marketing strategies.
- Zero and First-Party Data Collection: Justuno enables the collection of zero and first-party data through quizzes, surveys, and other interactive tools, which helps in creating more accurate and personalized customer experiences.
- AI Product Recommendations: The platform offers intelligent upsells and cross-sells with personalized product recommendations, helping to increase the Average Order Value (AOV).
- Exit Offers and Segmentation: Justuno allows for advanced segmentation and targeting, including exit offers based on cart total, cart contents, and previous behavior, to keep more traffic on the website.
Potential Alternatives
1. Wunderkind (formerly BounceX)
- While Justuno is positioned as a more accessible and flexible alternative to Wunderkind, Wunderkind itself is known for its advanced personalization capabilities. However, Justuno’s core technology and intelligent visitor profiles might offer a more streamlined experience for some users.
2. Privy
- Privy is another onsite conversion platform, but Justuno stands out with its advanced targeting rules (over 80) and a flexible, drag-and-drop canvas. Justuno also avoids hidden fees, making it a more cost-effective option for growing businesses.
3. WisePops
- WisePops is a basic alternative that Justuno surpasses with its more refined and intelligent features. Justuno offers more advanced personalization and does not require additional costs to unlock basic features.
4. Attentive
- Attentive is known for its engaging pop-ups, but Justuno offers sleek designs along with strategic support to ensure maximum revenue capture. Justuno’s accessible dashboard also facilitates quick, data-driven decisions.
5. Beeketing
- Beeketing is another alternative, but Justuno’s comprehensive suite of tools, including advanced segmentation, AI product recommendations, and multi-channel integrations, makes it a more comprehensive solution.
AI Website Builders (Though Not Direct Competitors)
While Justuno is not an AI website builder per se, it’s worth noting the capabilities of AI website builders for those looking to create or optimize their entire website experience:
- Wix AI Website Builder: Known for its extensive AI capabilities, including AI text and image generators, and built-in ChatGPT. Wix offers excellent post-setup design functionalities and an easy-to-use interface, but its paid plans can be expensive.
- Dorik: Offers an AI image generator and language generation in any language. It creates a customized site from scratch quickly, but its features are more focused on website creation rather than onsite conversion optimization.
In summary, Justuno stands out in the onsite conversion and personalization space with its advanced automation, segmentation, and integration capabilities. While other tools like Wunderkind, Privy, WisePops, Attentive, and Beeketing offer similar functionalities, Justuno’s comprehensive suite and ease of use make it a strong contender in its category.
Justuno - Frequently Asked Questions
Frequently Asked Questions about Justuno
What is Justuno and what does it offer?
Justuno is a premium website marketing automation platform that helps retailers grow their email and SMS lists, drive more sales, and enhance website visitor experiences. It offers features such as lead capture, highly-targeted pop-ups, workflow automation, quizzes, and AI-powered product recommendations.
What are the pricing plans available for Justuno?
Justuno offers several pricing plans:
- Free Plan: Free for up to 2,000 monthly unique visitor sessions, including lead capture, website messaging pop-ups, and advanced targeting.
- 20K Lite Plan: $99/month for up to 10,000 monthly unique visitors, including additional features like live chat support and multiple workflows.
- 50K Lite Plan: $199/month for up to 50,000 monthly unique visitor sessions, with core features and higher tier options.
- Flex Plans: Starting at $199/month for advanced segmentation and custom automation, with higher tiers available.
What is included in the free trial of Justuno?
The free trial of Justuno allows you to use all standard features for 14 days, with unlimited traffic during this period. This trial includes lead capture, website messaging pop-ups, advanced targeting, and other core features to help you evaluate the platform.
How does Justuno’s AI-powered product recommendation engine work?
Justuno’s intelligent product recommendation engine uses five algorithms (upselling, cross-selling, most purchased, recently viewed, and most viewed) and ten filters to personalize product recommendations for website visitors. These recommendations can be integrated into the website seamlessly to enhance the visitor experience and increase average order value (AOV).
Can I customize the design and content of Justuno’s pop-ups and other features?
Yes, Justuno provides a no-code builder with access to hundreds of CSS properties, allowing you to create fully responsive designs for pop-ups, banners, quizzes, and landing pages. You can also use custom fonts and code to personalize your content further.
How does Justuno help with cart abandonment and exit offers?
Justuno allows you to set up exit offers to reduce bounce rates and drive sales. You can create personalized messages based on cart total, cart contents, and previous visitor behavior to keep more traffic on your website.
What kind of integrations does Justuno support?
Justuno integrates with various industry-leading platforms such as Checkout, Postscript, Klaviyo, Yotpo, Iterable, Attentive, and Omnisend. This allows you to unify your website, email, SMS, reviews, and loyalty programs, enhancing your overall marketing strategy.
How long does it take for Justuno’s intelligent product recommendation engine to be fully optimized?
The intelligent product recommendation engine typically takes around 30 days to fully optimize and learn the ins and outs of your store. The data powering the recommendations updates every hour, based on sales data from the last 7-30 days.
Can I use custom embed codes or webhooks with Justuno?
Yes, you can use custom embed codes or webhooks to set up conversion tracking and custom integrations with your favorite marketing tools. Justuno is constantly adding more tech partners to its platform to support various custom setups.
What kind of support does Justuno offer?
Justuno provides live chat support and onboarding for its paid plans, ensuring you get the help you need to set up and use the platform effectively.