Obviyo - Detailed Review
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Obviyo - Product Overview
Introduction to Obviyo
Obviyo is a product-led growth platform that leverages AI-driven technologies to transform the way eCommerce businesses engage with their customers. Here’s a breakdown of its primary function, target audience, and key features:
Primary Function
Obviyo’s main goal is to help eCommerce businesses hyper-personalize their shopping experiences, driving higher engagement, retention, and conversion rates. It achieves this by analyzing customer behavior and preferences in real-time, providing actionable insights to refine marketing and product strategies.
Target Audience
Obviyo is tailored for businesses of various sizes, including startups, small to medium businesses, and large enterprises. It is particularly beneficial for eCommerce brands looking to optimize their customer interactions and increase sales through personalized recommendations and automated marketing strategies.
Key Features
- User Behavior Tracking: Obviyo tracks user behavior to provide insights into customer preferences and actions, enabling businesses to create targeted marketing campaigns.
- Analytics Dashboards: The platform offers comprehensive analytics dashboards that help businesses monitor and analyze customer data, making data-driven decisions easier.
- A/B Testing: Obviyo includes A/B testing features that allow product managers to experiment with different user experiences and optimize conversion paths.
- User Segmentation: The platform enables user segmentation, allowing businesses to personalize communication strategies based on specific user groups’ preferences and feedback.
- AI-Powered Growth Bots: These bots analyze customer behavior and provide real-time product recommendations, optimizing upsell and cross-sell opportunities. They also assist in merchandising by optimizing product displays based on buyer behavior.
- Centralized Customer Feedback Analysis: Obviyo consolidates customer feedback, providing a centralized platform for analyzing and acting on customer insights.
- Real-Time Performance: The platform ensures rapid visitor tracking and efficient data exchanges, delivering personalized experiences in milliseconds through its PLG Cloud and maximum CDN capability.
Additional Capabilities
Obviyo also offers features like personalized follow-up emails, insightful acquisition tools, and automated experience optimization. These features help in retaining customers, enhancing marketing campaigns, and optimizing the overall shopping experience.
By leveraging these features, Obviyo helps eCommerce businesses sustainably grow their revenue, customer lifetime value, and brand equity, making it a valuable tool in the AI-driven product category.
Obviyo - User Interface and Experience
User Interface Overview
The user interface of Obviyo Recommend & Personalize is characterized by its user-friendly and intuitive design, making it accessible to a wide range of users, from startups to large enterprises.Ease of Use
The app is known for its easy installation and setup process, which does not require any coding skills. Users have praised the seamless integration with various platforms such as Checkout, Klaviyo, and Yotpo, allowing businesses to leverage their existing customer data without technical hurdles.User Experience
The interface is designed to be straightforward and efficient. Here are some key aspects that contribute to a positive user experience:Personalized Recommendations
Obviyo uses AI-powered Growth Bots to provide real-time product recommendations based on shopper behavior. This feature helps customers see related products that align with their interests, enhancing their shopping experience and increasing the likelihood of additional purchases.Effortless Merchandising
The app makes product discovery easy by displaying relevant products to customers as soon as they land on a page. This feature is particularly beneficial for stores with large catalogs, as it helps customers find what they are looking for more accurately.Customer Support
Users have consistently praised the responsive and helpful customer support team. This support is crucial for ensuring that any issues or questions are addressed quickly, enhancing overall satisfaction and user experience.Insightful Tools
Obviyo provides insightful acquisition tools and product performance insights, which help businesses make informed decisions about their marketing campaigns. This data-driven approach ensures that resources are invested wisely, further enhancing the user experience by optimizing the store’s performance.Customization and Feedback
The app allows for significant customization, enabling businesses to personalize follow-up emails with products related to previous store visits. This retention-focused feature helps in nurturing customer relationships, which is particularly valuable for startups and small businesses.Conclusion
Overall, the user interface of Obviyo Recommend & Personalize is designed to be user-friendly, efficient, and highly effective in driving revenue and improving customer engagement. The positive feedback from users highlights its ease of use and the significant impact it has on enhancing the shopping experience. Obviyo - Key Features and Functionality
Obviyo Overview
Obviyo is an AI-driven product-led growth platform that offers several key features to enhance customer engagement, optimize sales, and improve the overall shopping experience. Here are the main features and how they work:User Behavior Tracking and Analysis
Obviyo tracks anonymous visitor actions and analyzes their behavior in real-time. This data serves as a signal for making effective product recommendations, helping businesses to better understand their customers’ preferences and behaviors.Growth Bots
Growth Bots are AI-powered components that suggest products to visitors based on their real-time behavior. These bots can recommend products that visitors are likely to purchase immediately, boosting engagement and sales. For example, if a customer is browsing a dress, the Growth Bots can suggest matching accessories, encouraging an upsell.Monetization Strategies
Obviyo enhances monetization efforts by personalizing recommendations. It uses AI to analyze shopper behavior and suggest products that align with their interests, allowing businesses to upsell and cross-sell effectively. This feature is particularly beneficial for maximizing the value from each transaction.Merchandising Bots
Merchandising Bots facilitate product discovery by making it easy for shoppers to find related items. These bots display products that are relevant to the customer’s current browsing session, improving the user experience and potentially decreasing bounce rates.Email Personalization
Obviyo allows merchants to personalize follow-up emails with products related to previous store visits. This feature helps in nurturing customer relationships and increasing the likelihood of return visits and purchases. For instance, if a customer showed interest in outdoor equipment, the app can send personalized emails featuring related products.Real-Time Performance
Obviyo is built on the PLG Cloud, which leverages maximum CDN capability to ensure rapid visitor tracking, efficient multi-environment data exchanges, and advanced machine learning. This setup delivers personalized experiences to live shoppers in milliseconds, ensuring top-tier performance in real-time.Adaptive Algorithms
The platform uses adaptive personalization algorithms that evolve based on real-time data and empirical experience from various eCommerce sites. This ensures that the recommendations and personalization strategies are continuously optimized to deliver high-value results.Data Integration
Obviyo integrates seamlessly with other platforms like Checkout, Klaviyo, and Yotpo, allowing businesses to leverage their existing customer data. This integration enhances personalization efforts and provides valuable product and market insights.Analytics Dashboards
The platform offers analytics dashboards that help track user behavior and preferences. These dashboards provide actionable data that marketing teams and product managers can use to refine their strategies and improve the overall user journey.A/B Testing
Obviyo includes A/B testing features that allow product managers to experiment with different user experiences. This helps in optimizing conversion paths, boosting retention rates, and increasing customer satisfaction.User Segmentation
The platform enables user segmentation, allowing businesses to personalize communication strategies based on specific user groups’ preferences and feedback. This helps in enhancing customer loyalty and engagement.Centralized Customer Feedback Analysis
Obviyo provides a centralized system for analyzing customer feedback, which helps businesses to make informed decisions and improve their products and services based on user insights.Conclusion
These features collectively work to create a highly personalized and engaging shopping experience, leveraging AI to drive sales, improve customer retention, and provide valuable insights for business growth. Obviyo - Performance and Accuracy
Evaluation of Obviyo’s Performance and Accuracy
To evaluate the performance and accuracy of Obviyo in the AI-driven product category, we need to consider several key aspects based on the available information.
Performance
Obviyo’s performance is highlighted through its integration with Amazon Personalize and its impact on e-commerce revenue growth. Here are some key points:
Revenue Growth
Obviyo has been shown to significantly increase revenue. For instance, in the case of Strand, Obviyo contributed to a 16.5% increase in total sales within just 4 weeks of implementation. Additionally, it influenced 24.5% of Strand’s revenue and led to a 4.98% increase in conversions.
Personalization
Obviyo uses real-time behavior and shopping context to provide personalized product recommendations. This approach enhances customer engagement, as seen in Strand’s case where time spent on the website increased by 217.35%.
User Experience
The tool creates a more engaging user experience by activating personalized recommendations based on visitor interactions, rather than just displaying them on the homepage. This approach has been successful in increasing user engagement and conversion rates.
Accuracy
The accuracy of Obviyo’s recommendations and performance tracking can be inferred from several aspects:
AI Algorithms
Obviyo employs advanced AI algorithms powered by Amazon Personalize, which analyze shopping behaviors and provide relevant product recommendations in near real-time. This suggests a high level of accuracy in identifying and predicting user preferences.
Data-Driven Insights
The tool uses product performance data and hyper-metrics to identify buying signals from individual shoppers. This data-driven approach ensures that the recommendations are accurate and relevant to the user’s behavior and context.
Limitations or Areas for Improvement
While the available information highlights the strengths of Obviyo, there are a few areas where more detailed information would be beneficial:
Scalability
While Obviyo has shown significant results with specific clients, more data on how it scales with larger or more diverse user bases would be helpful.
Customization
Although Obviyo offers personalized recommendations, details on how customizable the system is for different types of e-commerce platforms or specific business needs would be useful.
Integration
Information on how seamlessly Obviyo integrates with various e-commerce platforms beyond Shopify would be beneficial for potential users on other platforms.
Conclusion
In summary, Obviyo demonstrates strong performance and accuracy in enhancing e-commerce revenue and user engagement through its AI-driven personalized recommendations. However, for a more comprehensive evaluation, additional details on scalability, customization, and integration capabilities would be valuable.
Obviyo - Pricing and Plans
Pricing Structure of Obviyo Recommend & Personalize
The pricing structure of Obviyo Recommend & Personalize is structured into several tiers, each catering to different business needs and scales. Here’s a detailed breakdown of the plans and their features:
Free Starter Plan
- Price: Free
- Features:
- Promo Bar: Displays promotional messages to grab customers’ attention.
- Cross-Sell Bots: Analyze visitor actions to recommend products.
- Conversion Bots: Help in converting visitors into customers.
- Includes ‘Powered by Obviyo’ branding.
- Limitations: Basic functionalities, suitable for startups or small businesses just starting out.
Personalize Plan
- Price: $595/month
- Features:
- All features from the Free Starter Plan.
- Merchandising Bots: Additional bots to manage product offerings.
- Personalization Bots: Customize the shopping experience based on individual shopper behavior.
- Premium support.
- Usage Limits: Up to 500,000 page views per month.
- Target Audience: Small to medium businesses aiming to enhance customer engagement and sales.
Enterprise Plan
- Price: $1,495/month
- Features:
- All features from the Personalize Plan.
- Amazon Personalize: Integration with Amazon’s personalization services.
- Dedicated Success Manager: Personalized support for large enterprises.
- Custom quote option for sites with higher traffic.
- Usage Limits: Up to 2,000,000 page views per month.
- Target Audience: Large enterprises with substantial traffic seeking sophisticated and customized solutions.
Additional Notes
- Custom Pricing: For businesses that sign an annual agreement, Obviyo offers a fixed monthly fee plan based on the current number of page views, along with a reasonable volume discount.
- Free Trial: Both the Personalize and Enterprise plans offer a 14-day free trial to test the features before committing to a plan.
- Billing: Charges are billed in USD and are recurring every 30 days.
This tiered pricing structure allows businesses of various sizes to choose a plan that fits their specific needs and budget.
Obviyo - Integration and Compatibility
Obviyo Recommend & Personalize
Obviyo Recommend & Personalize integrates seamlessly with a variety of popular tools and platforms, making it a versatile and compatible solution for Shopify merchants.
Key Integrations
Obviyo integrates with several well-known marketing and review platforms, including:
- Klaviyo: A marketing automation platform that helps in email marketing and customer engagement.
- Yotpo: A review and ratings platform that enhances customer trust and feedback.
- JudgeMe: Another review and ratings tool that helps in building customer confidence.
- Omnisend: An all-in-one email marketing and automation platform.
These integrations enable cohesive marketing strategies, improve operational efficiency, and enhance the overall customer experience by synergizing insights across different platforms.
Ease of Integration
The integration process with Obviyo is straightforward and user-friendly. It requires no coding, and the app can be set up with just a few clicks. Once installed, Obviyo automatically connects to your Shopify store data, places the necessary tags in your theme, maps and shapes data, and trains its algorithms to start providing recommendations immediately.
Compatibility
Obviyo is compatible with various Shopify themes, ensuring that it can be easily integrated into existing store setups without any significant disruptions. The app also complies with Shopify’s high data privacy and security requirements, ensuring that your store data is treated as private and not shared with third parties.
Cross-Platform Data Handling
Obviyo utilizes cross-platform data to drive its AI algorithms, which helps in identifying buying signals from individual shoppers. This capability allows for real-time product recommendations that are highly relevant to the shopper’s interests and behaviors.
Conclusion
In summary, Obviyo Recommend & Personalize offers seamless integrations with key marketing tools, ease of setup, and broad compatibility with Shopify themes and platforms, making it an effective and user-friendly solution for enhancing upselling and cross-selling strategies.
Obviyo - Customer Support and Resources
Customer Support Options
Obviyo provides several customer support options and additional resources to help users effectively utilize their AI-driven product recommendation and personalization platform.Free Onboarding Assistance
Obviyo offers free onboarding assistance, where one of their experts will personally help you get Obviyo Recommend up and running on your store. This hands-on support ensures a smooth setup process, getting you live with 6-8 Growth Bots quickly.Coaching and Support from Experts
Users can receive coaching and support from e-commerce experts. This guidance is invaluable for optimizing the use of Obviyo’s tools and ensuring that businesses can maximize their revenue growth and customer engagement.Integrated Support with Amazon
Given Obviyo’s collaboration with Amazon, users can benefit from the same personalization technology that powers product recommendations on Amazon.com. This integration is backed by Amazon’s expertise, providing additional confidence in the support and resources available.User-Friendly Interface and Documentation
Obviyo’s platform is noted for its ease of use, requiring no coding. The ready-to-go Growth Bots and AI-powered e-commerce components make it simple for users to activate and use the features without extensive technical knowledge.Analytics and Testing Tools
The platform includes features like analytics dashboards, A/B testing, and user segmentation, which provide actionable data. These tools help marketing teams and product managers refine their strategies and optimize conversion paths, all supported by the data-driven insights from Obviyo.Conclusion
By combining these support options and resources, Obviyo ensures that its users have the necessary tools and guidance to effectively engage customers, boost conversion rates, and grow revenue. Obviyo - Pros and Cons
Advantages of Obviyo
Obviyo offers several significant advantages, particularly for ecommerce businesses looking to enhance their product recommendation and personalization capabilities.Personalized Product Recommendations
Obviyo Recommend, powered by Amazon Personalize, uses machine learning (ML) to deliver near-real-time personalized product recommendations. This approach analyzes visitor actions as a proxy for buying signals, helping to engage both authenticated and unauthenticated visitors, which can lead to a significant increase in sales. For example, Strand, an Australian retail company, saw a 16.5% lift in total sales within 4 weeks of implementing Obviyo Recommend.Ease of Deployment
Obviyo’s solution is simple to deploy and does not require extensive IT resources or coding. This makes it accessible to businesses of various sizes, as it automates the integration and deployment of recommendation engines, bypassing the cost and complexity of traditional system integration.Growth Bots and Cross-Platform Data
Obviyo provides a library of Growth Bots, which are AI-powered micro-applications that blend branded content with personalized product recommendations. These bots use cross-platform data and real-time AI algorithms to provide actionable insights at every touch point, enhancing upsell and cross-sell opportunities.Enhanced Customer Engagement
The use of Obviyo’s tools can significantly boost customer engagement. Strand experienced a 4.98% increase in conversions and a 217.35% increase in time spent on their websites after implementing Obviyo Recommend. This enhanced engagement is due to the personalized experiences provided across various channels, including websites, ads, and marketing emails.Real-Time Decision Making
Obviyo’s integration with Amazon Personalize allows for real-time analysis of shopping behaviors, enabling businesses to make personalized recommendations quickly and adjust their strategies on the fly. This real-time capability helps in optimizing the entire buying journey.Disadvantages of Obviyo
While Obviyo offers numerous benefits, there are some potential drawbacks to consider:Data Quality Dependency
The effectiveness of Obviyo’s AI-powered tools is heavily dependent on the quality of the data fed into the system. If the data is incomplete, outdated, or poor-quality, the insights generated may be unreliable. Ensuring data accuracy and relevance is crucial for optimal performance.Need for Human Interpretation
Although Obviyo’s tools automate many tasks, they cannot replace the critical thinking capabilities of humans. It is essential to have a team that can interpret the data and ensure that the AI-generated insights align with the business goals.Integration and Compatibility
While Obviyo is designed for ease of use and integrates well with platforms like Shopify, ensuring seamless integration with other key data tools and systems is important. Any compatibility issues could hinder the full potential of the tool. In summary, Obviyo offers powerful AI-driven tools for personalization and product recommendations, but it is important to maintain high data quality and have a team capable of interpreting the insights generated by these tools to ensure that it follows a logical structure based on the content. Obviyo - Comparison with Competitors
When comparing Obviyo with its competitors in the AI-driven website tools category, several key features and distinctions become apparent.
Unique Features of Obviyo
- Integration with Amazon Personalize: Obviyo stands out due to its integration with Amazon’s personalization engine, allowing it to continuously adapt to visitors’ actions in real-time. This feature enables advanced personalization, upsell, cross-sell, and merchandising strategies.
- Hyper-Personalization: Obviyo offers hyper-personalized product recommendations, particularly through its “Obviyo Recommend” application, which is designed for Shopify and Shopify Plus users. This feature leverages the same algorithms used by Amazon, providing a high level of personalization.
- Comprehensive Analytics and A/B Testing: Obviyo provides analytics dashboards, user behavior tracking, and A/B testing capabilities. These tools help in optimizing conversion paths, boosting retention rates, and enhancing customer satisfaction.
Competitors and Their Features
Raptor
- Raptor offers personalization solutions and customer data platforms, focusing on delivering personalized experiences. While it shares some similarities with Obviyo in terms of personalization, it does not have the specific integration with Amazon’s personalization engine.
Intellimize
- Intellimize specializes in personalizing websites to deliver the right experience to each visitor. It focuses on conversions and revenue growth but does not have the same level of integration with a major e-commerce platform like Amazon.
Fresh Relevance
- Fresh Relevance operates a SaaS email marketing and web personalization platform. It collects data and content from customers’ websites but lacks the advanced AI-driven personalization and Amazon integration that Obviyo offers.
Monetate
- Monetate is a personalization platform that offers A/B testing, automated personalization, and product recommendations. While it serves various industries, it does not have the specific focus on e-commerce hyper-personalization or the Amazon integration that Obviyo provides.
Nosto
- Nosto specializes in AI-powered commerce experience management, offering tools for personalization, merchandising, and more. However, it does not have the unique Amazon Personalize integration or the specific hyper-personalization features targeted at Shopify users.
Potential Alternatives
Evolv
- Evolv uses AI to generate accurate A/B testing and optimization outcomes. It records customer behavior across all platforms in real-time to train its machine learning algorithm. While it offers strong A/B testing capabilities, it lacks the Amazon integration and hyper-personalization focus of Obviyo.
Mutiny
- Mutiny is a B2B web personalization tool powered by AI, allowing you to target specific audiences and execute A/B testing. It is more focused on B2B rather than e-commerce and does not have the same level of personalization or Amazon integration.
Dialogue
- Dialogue offers a no-code platform for e-commerce personalization, including product recommendations and customer segmentation. While it provides personalization features, it does not match Obviyo’s level of integration with Amazon or its hyper-personalization capabilities.
Conclusion
In summary, Obviyo’s unique integration with Amazon Personalize and its focus on hyper-personalization, especially for Shopify users, set it apart from its competitors. However, other tools like Raptor, Intellimize, and Monetate offer strong personalization and A/B testing features that might be suitable depending on your specific needs.
Obviyo - Frequently Asked Questions
What is Obviyo and what does it do?
Obviyo is a product-led growth platform that helps businesses enhance customer engagement through data-driven insights. It tracks user behavior, preferences, and feedback to create personalized experiences, increasing retention rates and optimizing conversion paths.
What are the key features of Obviyo?
Obviyo’s core features include user behavior tracking, analytics dashboards, A/B testing, user segmentation, and centralized customer feedback analysis. Additionally, its Recommend & Personalize plan includes AI-powered Growth Bots for upselling and cross-selling, merchandising bots, and personalization bots.
How does Obviyo Recommend & Personalize work?
Obviyo Recommend & Personalize uses AI to analyze shopper behavior and provide real-time product recommendations. It personalizes the shopping experience by suggesting related products based on the customer’s browsing history and preferences. It also helps in effortless merchandising, retention-focused follow-up emails, and insightful acquisition tools.
What are the pricing plans for Obviyo Recommend & Personalize?
Obviyo offers three pricing plans:
- Free Starter Plan: Free, includes basic tools like promo bars, cross-sell bots, and conversion bots. Ideal for startups.
- Personalize Plan: $595/month, includes all features from the Free Starter plan plus merchandising and personalization bots, limited to 500,000 page views per month. Suitable for small to medium businesses.
- Enterprise Plan: $1,495/month, includes all features from the Personalize plan, Amazon Personalize integration, and a dedicated success manager, limited to 2,000,000 page views per month. Suitable for large enterprises.
Does Obviyo integrate with other platforms?
Yes, Obviyo integrates seamlessly with platforms like Checkout, Klaviyo, and Yotpo. These integrations allow businesses to leverage their existing customer data to enhance personalization efforts without requiring any coding.
How does Obviyo help with user segmentation?
Obviyo provides user segmentation insights, enabling businesses to personalize communication strategies based on specific user groups. This helps in tailoring marketing efforts to the preferences and feedback of different user segments, enhancing customer loyalty.
What kind of support does Obviyo offer?
Obviyo offers premium support with its Personalize and Enterprise plans. The Enterprise plan also includes a dedicated success manager to help businesses optimize their use of the platform.
Can Obviyo be used by businesses of all sizes?
Yes, Obviyo is suitable for businesses of various sizes. The Free Starter plan is ideal for startups, the Personalize plan for small to medium businesses, and the Enterprise plan for large enterprises with high traffic demands.
How does Obviyo help with A/B testing?
Obviyo allows product managers to conduct A/B testing to experiment with different user experiences. This feature helps in optimizing conversion paths, boosting retention rates, and increasing customer satisfaction.
Is Obviyo user-friendly?
Yes, Obviyo has an intuitive interface that makes it easy for users to navigate its features such as analytics dashboards, A/B testing, and user segmentation. The setup process is also user-friendly and does not require coding.
Obviyo - Conclusion and Recommendation
Final Assessment of Obviyo Recommend & Personalize
Obviyo Recommend & Personalize is a potent AI-driven tool that significantly enhances the shopping experience on e-commerce platforms, particularly those using Shopify. Here’s a comprehensive look at its features and who would benefit most from using it.Key Features
Growth Bots
These AI-powered bots analyze visitor behavior in real-time to recommend products that align with their interests. This feature is crucial for personalizing the shopping experience and increasing conversion rates.
Personalization
The app customizes product suggestions based on past shopping behavior, making it easier for businesses to provide a personalized experience without needing extensive data science expertise.
Cross-Sell and Upsell Functionality
Obviyo suggests related or upgraded products, encouraging additional purchases. This is particularly beneficial for promoting bundled offers and increasing average order values.
Merchandising Bots
These bots optimize product discovery by suggesting items that may have been overlooked, facilitating effortless navigation and increasing the chances of additional purchases.
Retention and Acquisition
The app enhances email marketing by sending personalized follow-up emails with product recommendations based on recent visits, aiding in re-engaging previous customers.
Advanced Analytics
Obviyo provides detailed insights into product performance, guiding marketing decisions and helping businesses optimize their strategies.
Who Would Benefit Most
Startups
The free starter plan offers essential tools for engaging customers effectively without upfront costs. Personalized recommendations help set a strong foundation for customer loyalty, and the app’s ability to introduce new products efficiently is particularly valuable.
Small to Medium Businesses
The personalize plan is ideal, offering advanced features such as merchandising and personalization bots, along with premium support. These businesses can increase upselling opportunities during peak shopping seasons and reinforce repeat purchase behavior among existing customers.
Large Enterprises
The enterprise plan suits large operations requiring extensive insights and personalized service management. It supports complex personalization strategies across various customer segments and helps drive engagement through targeted campaigns and customer feedback loops.
Overall Recommendation
Obviyo Recommend & Personalize is highly recommended for any e-commerce business looking to enhance customer engagement, increase conversion rates, and optimize their marketing strategies. Its ability to personalize the shopping experience, optimize product discovery, and retain customers through targeted emails makes it a valuable tool for businesses of all sizes.
By leveraging AI-powered Growth Bots, Obviyo simplifies the process of upselling and cross-selling, making it easier for businesses to connect products with shoppers who are most likely to purchase them. The detailed analytics provided also help in making informed marketing decisions, ensuring that resources are invested wisely.
In summary, Obviyo Recommend & Personalize is a versatile and effective tool that can significantly improve the overall shopping experience and drive revenue growth for e-commerce businesses.