Sana Commerce - Detailed Review
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Sana Commerce - Product Overview
Sana Commerce Overview
Sana Commerce is a specialized B2B e-commerce platform that simplifies and streamlines online sales activities for businesses. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Sana Commerce is designed to help businesses set up and manage their online sales efficiently. It enables companies to create professional-looking online stores, list and manage products, handle inventory, process orders, and securely manage customer data and transactions.
Target Audience
The platform is primarily targeted at businesses, particularly those in the B2B sector, such as resellers and distributors. The customer base includes companies of various sizes, with a significant presence among those with 20-49 employees, 100-249 employees, and 250-499 employees.
Key Features
- Integration with ERP Systems: Sana Commerce is fully integrated with Microsoft Dynamics NAV and AX, as well as SAP, allowing for centralized data management and avoiding data duplication. This integration ensures real-time availability of product information and order details.
- Personalized Buying Experience: The platform offers tools to create a more personalized buying experience, including features for cross-selling and up-selling, and quick order and re-order functions.
- SEO, CRM, and Analytics: It provides various tools for search engine optimization, customer relationship management, and analytics to optimize online sales and marketing efforts.
- Automated Processes: Sana Commerce automates many processes, such as order management and inventory tracking, making it easier for businesses to manage their online operations around the clock.
- OpenAI Integration: The platform can leverage OpenAI to generate high-quality product descriptions based on product attributes from the ERP or PIM system, enhancing the product presentation and customer engagement.
- Mobile App: Sana Mobile allows agents to insert orders and view the product catalog even without an internet connection, ensuring continuous business operations.
Overall, Sana Commerce is a comprehensive e-commerce solution that helps businesses streamline their online sales, improve customer service, and increase efficiency by integrating seamlessly with their existing ERP systems.
Sana Commerce - User Interface and Experience
User Interface Overview
The user interface of Sana Commerce Cloud is crafted to provide a seamless and efficient experience for B2B users, focusing on ease of use and enhanced customer engagement.Responsive Design and Device Compatibility
Sana Commerce Cloud features a responsive web design, ensuring that the website is accessible and user-friendly on various devices, including tablets, smartphones, and desktops. This design improves user experience by making content management easier, enhancing page speed, and reducing the need for separate sites for different devices.Navigation and Filtering
The platform uses clear menu bars and sub-menu bars to facilitate easy navigation. Users can opt for cascading or multi-column main menus, and the system supports product filtering, or facetted filtering, allowing users to drill down by brand, price, color, and other criteria. A search box is also available for quick product searches, including the ability to search by model numbers or other specific details.Personalized My Account Dashboard
Sana Commerce Cloud offers a unique My Account dashboard where users can access their personalized information using their company email address. This dashboard allows users to view recent orders, check order status, and easily place new orders using provided templates. This personal touch enhances the user experience by centralizing all relevant information on a single page.Search and Discovery
The search and discovery functionalities in Sana Commerce Cloud are optimized to make finding products quick and effortless. Advanced search features minimize scrolling and frustration, enabling customers to access detailed product specifications, troubleshooting guides, and other valuable information with ease. This streamlined access helps customers make informed decisions and reduces order errors.Editable Product Lines
The platform introduces editable product lines, allowing businesses to curate and organize their products in a way that is most relevant to their customers. Using the Visual Designer within the Sana Admin, users can reposition product lines, remove irrelevant information, and add content that is highly relevant. This feature improves customer experience by displaying frequently purchased products early in the customer journey, making the shopping process more convenient.User-Friendly Administration
The Sana Admin panel is a comprehensive tool for managing the web store, including content, settings, features, behavior, and design. It provides extensive documentation and supports various tasks such as setting up navigation, filtering, search, managing catalogs, customers, checkout flow, shipping, and payment methods. This administration panel is user-friendly and helps in creating powerful web store content and design without requiring extensive technical knowledge.Customer Centricity and Community Building
Sana Commerce Cloud enhances customer centricity by facilitating easy access to information. For example, some customers use the platform to host extensive knowledge bases, such as articles on pest control and fertilizer use, which foster a community of informed users sharing insights and best practices.Feedback and Support
Users have praised the platform for its clean and quick interface, excellent customer feedback, and supportive after-sales service. The support team is noted for helping users increase customer adoption and providing ideas to improve the online presence of their businesses.Conclusion
Overall, Sana Commerce Cloud’s user interface is designed to be intuitive, efficient, and highly customizable, ensuring a positive and engaging user experience for B2B buyers. Sana Commerce - Key Features and Functionality
Key Functionalities of Sana Commerce Cloud
Sana Commerce Cloud, particularly in its integration of AI and other advanced features, offers several key functionalities that enhance the B2B e-commerce experience. Here are the main features and how they work:AI-Driven Product Recommendations and Personalization
Sana Commerce Cloud utilizes AI to provide personalized product recommendations. For instance, if a customer has previously purchased or searched for specific products, the AI can suggest compatible or related items. This is evident in the example where a restaurant manager searching for a “walk-in freezer thermometer” is shown parts compatible with his restaurant’s equipment due to the site’s memory of his previous interactions.AI-Generated Product Descriptions
AI is used to generate detailed product descriptions and summaries, including review trends. This helps customers make informed decisions quickly by providing all the necessary specifications and feedback from other buyers in an automated and efficient manner.Advanced Search and Product Discovery
The platform features advanced search capabilities powered by AI, which includes site-wide search, faceted navigation, product filtering, and sorting. This enhances the user experience by making it easier for customers to find the products they need quickly and accurately.Content Management and Product Catalog
Sana Commerce Cloud allows for efficient content management, enabling users to add, update, and manage product information, pricing, and other content seamlessly. The product catalog is synchronized with the inventory in real-time, ensuring that all data is accurate and up-to-date.Multi-Channel Support
The platform supports omnichannel experiences, allowing customers to shop through various channels such as mobile devices, social platforms, and web stores. This ensures a seamless shopping experience across all available channels.Order Process and Management
The checkout process is optimized with features like shopping carts, single-click checkout, order summaries, and receipts. AI can also assist in managing orders, including processing, shipping options, tax display and processing, and payment processing. This streamlines the entire order management process, reducing manual errors and increasing efficiency.ERP Integration
Sana Commerce Cloud integrates with Enterprise Resource Planning (ERP) systems, ensuring real-time data synchronization between the e-commerce platform and the ERP system. This integration automates data flow, eliminates data silos, and enhances business agility by providing accurate and up-to-date information for decision-making.Customer Service and Support
The platform includes features that enable customer service teams to interact with customers effectively, such as chat and phone support. This ensures that customers receive the assistance they need promptly and efficiently. While the specific AI-driven features are primarily focused on personalization, product descriptions, and search functionality, these integrations significantly enhance the overall B2B e-commerce experience by providing a more intuitive, efficient, and personalized shopping environment. Sana Commerce - Performance and Accuracy
Performance and Accuracy of Sana Commerce
When evaluating the performance and accuracy of Sana Commerce, particularly in the context of its AI-driven product recommendations and integrated e-commerce solutions, several key points stand out:Integration and Real-Time Data Syncing
Sana Commerce excels in integrating directly with ERP systems such as SAP and Microsoft Dynamics. This integration allows for real-time data syncing, which ensures data accuracy and streamlines operations. This real-time integration is crucial for maintaining up-to-date inventory levels, customer-specific pricing, and other critical B2B transaction details.AI-Driven Product Recommendations
Sana Commerce has introduced AI-driven product recommendations, a feature that analyzes both online and offline purchasing patterns to provide personalized recommendations to B2B buyers. This feature is made possible by the tight integration with ERP systems, allowing for the analysis of historic purchasing data and current order information. This can significantly drive higher order values and enhance customer satisfaction.Performance and Scalability
Sana Commerce is built to scale, offering flexible scalability both vertically and horizontally. It uses load balancing and lazy loading to optimize server utilization, ensuring that the platform can handle increased traffic and large quantity orders efficiently. The platform is hosted on Microsoft Azure, providing a secure and reliable hosting environment with a 99.9% uptime guarantee.Security and Regular Updates
Sana Commerce prioritizes security with monthly security audits and ethical hacking to identify and address vulnerabilities. Although it does not offer certain security features like two-factor authentication or CAPTCHA services, it ensures the platform is up-to-date and secure through proactive testing and regular updates. The hosting on Microsoft Azure adds an extra layer of security and reliability.Limitations
There are some limitations to consider:Key Limitations
- Sana Commerce does not support sales orders with services or sales order lines of the text type when integrated with SAP Business One. Such orders are not shown in the Sana web store.
- It does not support scenarios where a sales document is manually created in SAP Business One using a currency other than the currency of the business partner.
- Some security features like two-factor authentication and CAPTCHA services are not available on the Sana Commerce platform.
Areas for Improvement
While Sana Commerce is strong in B2B e-commerce, there are areas where it could improve:Suggestions for Improvement
- Adding more advanced security features such as two-factor authentication and CAPTCHA services would enhance the security profile of the platform.
- Expanding support for different types of sales orders and currencies in ERP integrations could make the platform more versatile for a wider range of businesses.
- Continuing to enhance the AI-driven recommendations to include more nuanced customer behavior analysis could further personalize the buying experience.
Sana Commerce - Pricing and Plans
Sana Commerce Pricing Overview
Sana Commerce offers a structured pricing model with three distinct plans to cater to the varying needs of businesses, particularly in the B2B e-commerce sector.Pricing Plans
Sana Commerce provides three main pricing plans: Essential, Pro, and Advanced.Essential Plan
- This plan is suitable for businesses looking for a basic e-commerce solution.
- Features include native ERP integration, an open web store with guest checkout, customer assortment management, and a state-of-the-art visual designer.
- It is ideal for businesses that need a straightforward e-commerce setup integrated with their existing ERP system.
Pro Plan
- This plan builds upon the features of the Essential plan.
- Additional features include quote-to-order conversion, an integrated marketplace, customer segmentation, and B2B account management.
- It is designed for businesses that require advanced functionalities to streamline their sales processes and improve customer engagement.
Advanced Plan
- This plan is geared towards larger enterprises or businesses with complex operations.
- It includes features such as multi-installation support, advanced security measures, advanced e-commerce analytics, and multi-account hierarchy management.
- This plan offers enhanced scalability, security, and analytics capabilities to support complex business operations.
Pricing Details
- Specific pricing details for each plan are not publicly available. Users need to contact Sana Commerce’s customer support or sales team to get comprehensive pricing information.
Free Options
- There is no free trial or free plan available. However, users can request a demo via chat or email from the sales team to explore the tool’s functionalities before committing to a paid subscription.
Additional Considerations
- Each plan differs in features availability, supported ERP systems, add-ons availability, the number of webstores, environments, support options, reliability and security options, and customization possibilities.
Sana Commerce - Integration and Compatibility
Sana Commerce Overview
Sana Commerce is a comprehensive e-commerce platform that integrates seamlessly with various tools and systems, ensuring smooth and efficient operations across different platforms and devices.ERP Integrations
Sana Commerce offers robust integrations with Enterprise Resource Planning (ERP) systems, which is crucial for managing and synchronizing business and commerce data. For instance, Sana provides seamless integration with SAP ERP systems, including SAP ECC versions such as SAP Business Suite and SAP Business All-in-One, as long as they are deployed on a technology platform like SAP NetWeaver. Additionally, Sana Commerce supports integrations with Microsoft Dynamics 365 Finance & Operations and Microsoft Dynamics 365 Business Central. These integrations ensure compatibility between the Sana Commerce Cloud framework and the respective ERP connector versions, with features like two-way compatibility for certain versions.PIM Integrations
For Product Information Management (PIM), Sana Commerce can be integrated with systems like AtroPIM through the Sana Commerce PIM ERP Connector. This integration allows for the automated synchronization of product-related data, including images, and supports both unidirectional and bidirectional data transfers. It also enables the efficient management of product data, enrichment, translation, and digital asset management within the PIM system.Other Integrations
Sana Commerce also integrates with other third-party software and tools. For example, it can be connected with Configure, Price, Quote (CPQ) systems and 3D configurators, such as those provided by Expivi, to enhance product customization and ordering processes.Compatibility and Support
Sana Commerce ensures compatibility across various versions of its framework and ERP connectors. It recommends running the latest versions of both the Sana ERP connector and the Sana Commerce framework to access the latest features and ensure smooth operations. For older versions, compatibility is guaranteed up to a certain point, but mismatching major versions may not be supported.Platform and Device Compatibility
While specific details on device compatibility are not provided, Sana Commerce Cloud is engineered to automate tasks and manage workflows across different business systems. This implies that it is designed to work seamlessly on various devices and platforms, ensuring a consistent user experience. The platform supports real-time data synchronization and advanced content management, which can be accessed through web interfaces, making it compatible with a range of devices.Conclusion
In summary, Sana Commerce integrates effectively with ERP systems, PIM systems, and other third-party tools, ensuring data consistency and operational efficiency. Its compatibility across different platforms and devices is well-supported, making it a reliable choice for businesses looking to streamline their e-commerce operations. Sana Commerce - Customer Support and Resources
Customer Support Options
Sana Commerce offers several customer support options and additional resources to ensure users can effectively utilize their e-commerce platform.Reporting Support Requests
Customers can report support requests through different channels:Ticket System
Users can submit tickets for various issues, including user questions, bugs, and change requests. When creating a ticket, it is recommended to use a clear subject title, describe the steps taken to create the issue, and provide screenshots or URLs if possible.Phone Support
For critical issues known as “showstoppers” (such as catastrophic failures, login issues, or website errors), customers must create a ticket and then report the issue via telephone. This ensures immediate attention and resolution within one business day.Showstopper Support
Showstopper support is reserved for severe issues that prevent users from completing their tasks and have no workaround. These issues are addressed promptly, and for customers in the Asia Pacific region, on-call support is available from 7:00 AM to 6:00 PM AEST/AEDT on business days.Additional Resources
Contact Us Form
The Sana Commerce platform allows webstore administrators to add a “Contact Us” form to their webstore navigation. This form enables customers to send general questions or clarify issues about specific orders or products directly to the webstore administrator.Email Templates
Customers can use predefined email templates to communicate with the webstore administrator. These templates can be customized in the Sana Admin section.Product Features and Support
Sana Commerce integrates tightly with ERP systems (such as SAP and Microsoft Dynamics), which helps in providing a seamless and reliable e-commerce experience. Features like real-time inventory visibility, guided product finders, and customer-specific item numbers are designed to simplify product discovery and reduce the need for support.AI-Driven Product Recommendations
Sana Commerce has developed AI-driven product recommendations for B2B buyers, which analyze buyer behaviors and purchasing patterns to provide personalized product suggestions. This feature is particularly useful in B2B e-commerce, where finding the right products can be challenging and time-consuming. By leveraging these support options and resources, Sana Commerce ensures that customers can efficiently resolve issues and make the most out of their e-commerce platform. Sana Commerce - Pros and Cons
Advantages of Sana Commerce
B2B Specialization
Sana Commerce is specifically designed for B2B wholesalers, distributors, and manufacturers, addressing the complex needs of B2B transactions. It includes features like customer-specific agreements, large quantity orders, and complex pricing structures.
ERP Integration
One of the key advantages is its seamless integration with ERP systems such as SAP and Microsoft Dynamics. This integration eliminates system silos and unnecessary manual data entry, reducing errors and delays.
AI-Driven Product Recommendations
Sana Commerce has developed an AI-driven product recommendation feature that analyzes both online and offline purchasing patterns to provide personalized recommendations. This can significantly drive up order values and enhance customer satisfaction.
Scalability and Flexibility
The platform supports both vertical and horizontal scaling, using load balancing and lazy loading to optimize server utilization. It is hosted on Microsoft Azure, ensuring a secure and reliable hosting environment with 99.9% uptime.
Self-Service Portals
Sana Commerce offers comprehensive self-service tools, including personalized dashboards for customers to manage orders and quotes. This enhances the customer experience by providing independence and convenience in the buying process.
Advanced Analytics
The platform provides comprehensive analytics, integrating online and offline sales data to focus on key metrics. This helps businesses make informed decisions and improve their operations.
Multi-Storefront Capabilities
Sana Commerce allows businesses to manage multiple brands and regions from a single interface, making it easier to handle diverse market needs.
Disadvantages of Sana Commerce
Pricing
One of the significant drawbacks is the pricing structure, which can be quite expensive and complicated. The platform has different tiers, add-ons, and extra fees, making it challenging to budget for certain features.
Limited ERP Compatibility Based on Plan
The ERP systems that can be connected to Sana Commerce depend on the specific plan chosen, which might limit some users based on their ERP requirements.
Initial Setup Complexity
While Sana Commerce simplifies many processes, the initial setup and integration can be complex, especially for businesses without extensive technical resources.
Overall, Sana Commerce offers a range of powerful features tailored to B2B e-commerce, but it comes with a higher cost and some complexity in its pricing and setup.
Sana Commerce - Comparison with Competitors
Unique Features of Sana Commerce
- Deep ERP Integration: Sana Commerce stands out for its deep integration with ERP systems such as Microsoft Dynamics and SAP, allowing for real-time data syncing and eliminating the need for complex middleware or APIs. This ensures data accuracy and streamlines operations.
- B2B Specialization: Sana Commerce is specifically built for B2B e-commerce, offering features like intricate pricing structures, product configurations, quotes, and order adjustments. This specialization makes it highly suitable for complex B2B scenarios.
- AI-Driven Recommendations and Search: Sana Commerce includes AI-driven recommendations and intuitive search features, enhancing the customer browsing experience and accelerating transactions.
- Low-Code/No-Code Platform: The platform uses low-code/no-code elements, AI automation, and templates to simplify website design and layout composition, making it user-friendly and quick to set up.
- 3D and AR Visualization: Sana Commerce allows users to visualize and customize products in stunning 3D or AR, which enhances user engagement.
Potential Alternatives
Wix AI Website Builder
- General Website Building: Wix is a versatile AI website builder that excels in overall AI capabilities, including ChatGPT integration, AI text and image generators, and an Alternative Layouts tool. It is particularly strong in post-setup design functionalities and offers a free 14-day trial.
- E-commerce Capabilities: While Wix is not specifically tailored for B2B, it does offer strong e-commerce features, including auto-generated product descriptions and an AI meta tag creator for SEO optimization. However, it lacks the deep ERP integration and B2B specialization of Sana Commerce.
Hostinger Website Builder
- Quick Setup and Lightweight Solution: Hostinger’s AI website builder is known for its quick setup process and features like a logo generator and copy assistance. It is a good option for businesses starting from the ground up and needing a lightweight solution.
- Limited B2B Features: Like Wix, Hostinger does not specialize in B2B e-commerce and lacks the advanced features and ERP integration that Sana Commerce offers.
Shopify AI
- E-commerce Focus: Shopify is a strong e-commerce platform that uses AI to build online stores, including features like Shopify Magic for auto-generating product descriptions. However, it is more geared towards general e-commerce rather than the specific needs of B2B.
- Limited B2B Specialization: Shopify does not have the same level of B2B specialization or ERP integration as Sana Commerce.
Other AI Website Builders
- Other AI website builders like Dorik, Jimdo, and 10Web offer various features such as AI image generators, language generation, and detailed customizable setups. However, they generally lack the deep ERP integration and B2B focus that makes Sana Commerce unique.
Sana Commerce - Frequently Asked Questions
Frequently Asked Questions about Sana Commerce
What is Sana Commerce?
Sana Commerce is an e-commerce platform specifically crafted to support manufacturers, distributors, and wholesalers in achieving success through integrated online sales and their enterprise resource planning (ERP) system. It seamlessly integrates with ERP systems such as SAP and Microsoft Dynamics, facilitating a smooth and efficient online sales experience.What are the key features of Sana Commerce?
Sana Commerce offers several key features, including personalized pricing, self-service portals, catalog management, and multiple payment options. It also provides advanced B2B features like quote to order conversion, integrated marketplaces, and customer segmentation. Additionally, it integrates all sales channels using ERP systems, allowing for customer-specific pricing and real-time inventory updates.How does Sana Commerce integrate with ERP systems?
Sana Commerce integrates directly with ERP systems such as SAP and Microsoft Dynamics. This integration allows for automated processes, real-time data synchronization, and the elimination of data duplication. It streamlines order processing, customer interactions, and provides a single source of truth with accurate and up-to-date data.What are the different pricing plans offered by Sana Commerce?
Sana Commerce offers three pricing plans: Essential, Pro, and Advanced. The Essential plan includes basic features like native ERP integration and customer assortment management. The Pro plan adds features such as quote to order conversion and B2B account management. The Advanced plan includes additional features like multi-installation support, advanced security measures, and advanced e-commerce analytics.What benefits does Sana Commerce offer to different business functions?
Sana Commerce benefits multiple functions across a business. For senior management, it streamlines processes to boost growth and revenue. For marketing leaders, it merges online and offline data to offer in-depth customer insights. For sales leaders, it aids in boosting revenue with automated account management and swift invoice processing. For IT teams, it simplifies workflows by providing a single source of truth with real-time data.How does Sana Commerce enhance customer experience?
Sana Commerce enhances customer experience by offering personalized pricing, self-service portals, and multiple payment options. Customers can log in, check past orders, update their details, and follow their deliveries. The platform also provides real-time inventory updates and integrates all sales channels, ensuring a consistent experience across all devices.What kind of support and reliability does Sana Commerce offer?
Sana Commerce is hosted by Microsoft Azure, providing a secure and reliable hosting environment. It offers different levels of support depending on the pricing plan chosen. The Advanced plan, for example, includes additional security measures and reliability options, ensuring high uptime and data security.Can Sana Commerce handle large and complex B2B transactions?
Yes, Sana Commerce is specifically designed to handle the complex needs of B2B transactions. It includes features such as customer-specific agreements, large quantity orders, and complex pricing structures. It also supports scalable and flexible operations, using load balancing and lazy loading to optimize server utilization.How does Sana Commerce compare to other e-commerce platforms like Magento?
Sana Commerce is more specialized in B2B transactions compared to Magento, which initially focused on B2C and later added B2B features. Sana Commerce integrates directly with ERP systems, offering personalized pricing and automated workflows out-of-the-box, whereas Magento may require additional extensions and development resources for similar functionality.Is there a demo or trial available for Sana Commerce?
While there is no free trial or plan, Sana Commerce offers a 24/7 option for users to request a demo via chat or email from the sales team. This demo allows users to explore the tool’s functionalities and gain a better understanding of it before committing to a paid subscription. Sana Commerce - Conclusion and Recommendation
Final Assessment of Sana Commerce
Sana Commerce is a highly specialized e-commerce platform that is engineered specifically for the needs of B2B businesses, such as wholesalers, distributors, and manufacturers. Here’s a comprehensive overview of its benefits and who would most benefit from using it.Key Features and Benefits
- B2B Specialization: Sana Commerce is designed to handle the intricate needs of B2B transactions, including customer-specific agreements, large quantity orders, and complex pricing structures.
- ERP Integration: It seamlessly integrates with ERP systems like SAP and Microsoft Dynamics, automating key processes and eliminating the need for manual data transfer. This integration ensures real-time updates on product information, pricing, and availability.
- Personalized Pricing: The platform allows businesses to customize pricing for different customers, offer volume-based discounts, and set prices according to contracts. This feature helps in increasing sales and customer satisfaction.
- Self-Service Portals: Sana Commerce provides comprehensive self-service tools, enabling customers to manage their accounts, check past orders, update their details, and track deliveries.
- Advanced Analytics: The platform offers advanced analytics that integrate online and offline sales data, providing a 360-degree view of the customer journey. This helps in making informed sales decisions and optimizing the value chain.
- Scalability and Flexibility: Sana Commerce is scalable and flexible, using load balancing and lazy loading to optimize server utilization. This ensures the platform can grow with the business.
Who Would Benefit Most
Sana Commerce is particularly beneficial for medium to large-sized businesses in the B2B sector. Here are some key groups that would benefit:- Manufacturers, Distributors, and Wholesalers: These businesses can leverage Sana Commerce’s B2B specialization, ERP integration, and automated processes to streamline their operations and enhance customer relationships.
- Senior Management: Leaders can benefit from the platform’s ability to provide detailed insights into customer shopping habits through blended online and offline data reports.
- Sales and Marketing Teams: These teams can use Sana Commerce to automate account management, process invoices and RFQs swiftly, and gain valuable customer insights for marketing strategies.
- IT Teams: The platform simplifies workflows for IT teams by providing a single source of truth with real-time, accurate data, reducing the time spent on fixing issues and increasing time for innovation.
Overall Recommendation
Sana Commerce is a reliable and performance-enhancing solution for B2B e-commerce. Here are some key points to consider:- Integration and Automation: If your business relies heavily on ERP systems and needs seamless integration to automate sales processes, Sana Commerce is an excellent choice.
- Customer Experience: The platform’s self-service portals and personalized pricing features can significantly enhance customer satisfaction and loyalty.
- Analytics and Insights: For businesses that need comprehensive analytics to make informed decisions, Sana Commerce provides valuable insights by integrating online and offline data.