WebEngage - Detailed Review
Website Tools
WebEngage - Detailed Review Contents
Add a header to begin generating the table of contents
WebEngage - Product Overview
WebEngage Overview
WebEngage is a comprehensive customer data platform and marketing automation solution that helps businesses, particularly consumer tech enterprises and small to medium-sized businesses (SMBs), engage their users effectively and simplify customer retention.Primary Function
WebEngage’s primary function is to enable brands to drive revenue by targeting both existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns. It achieves this through data-driven, well-timed omnichannel engagement initiatives.Target Audience
The target audience for WebEngage includes consumer tech enterprises and SMBs that aim to enhance their customer engagement and retention strategies. Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys.Key Features
Multi-Channel Communication
WebEngage allows businesses to reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more. This ensures that messages are delivered consistently across different touchpoints.Journey Designer
The platform features an intuitive Journey Designer that enables the creation of seamless customer journeys. This tool ensures a consistent experience across all customer touchpoints without manual intervention.In-Depth Analytics
WebEngage provides powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences. This helps businesses track growth metrics and make data-driven decisions.Predictive Segments
Using machine learning algorithms, WebEngage’s Predictive Segments feature allows businesses to create segments based on users’ likelihood to perform specific actions, such as making a purchase or booking a flight. This feature helps in contextualizing message strategies and targeting users more effectively.Customer Segmentation
The platform offers advanced customer segmentation capabilities, allowing businesses to segregate customers into groups based on real-time data, including user attributes, acquisition channels, channel reachability, user events, device technology, and geolocation. This helps in delivering personalized messages that drive engagement and conversion.Omnichannel Capabilities
WebEngage supports an omnichannel strategy, integrating customer experiences across websites, apps, WhatsApp, and other channels. It also includes AI-driven chatbots to enhance customer interactions with context-aware support and personalized solutions 24/7.Conclusion
By leveraging these features, WebEngage helps businesses build strong, personalized connections with their customers, driving revenue and enhancing customer retention. WebEngage - User Interface and Experience
User Interface Overview
The user interface of WebEngage is designed to be user-friendly and intuitive, making it accessible for both beginners and experienced users in the field of marketing and data management.
Ease of Use
WebEngage boasts an adaptive and easy-to-use dashboard. Users have praised the simplicity of setting up and using the platform, with some reviewers mentioning that it took only about 5 minutes to set up and start sending the first event and testing push notifications. The interface is straightforward, allowing users to integrate the platform with their software in just a few steps. This ease of integration extends to both app and web platforms, with users reporting that setting up the SDKs took less than 10 minutes.
Key Features and Functionality
WebEngage offers a wide range of features that enhance the user experience. The platform allows businesses to manage and run various campaigns, including emails, SMS, RCS, WhatsApp, push notifications, and onsite campaigns, all from a single platform. The segmentation feature is particularly highlighted, enabling users to create multiple segments easily and use them in their campaigns.
Campaign Automation and Personalization
The platform’s campaign automation tools are highly praised for their efficiency. Users can create automated messages and reminders that engage users at the right times, ensuring that users stay connected and interested in the app. This automation is driven by real-time data points related to user preferences and behaviors, allowing for highly personalized experiences.
User Interface Feedback
While the overall feedback on the user interface is positive, some users have noted a few areas for improvement. For instance, the navigation in the dashboard UI can be difficult, with pages reloading with every action, which can be frustrating. Additionally, some users have suggested that the onsite surveys could be made more user-friendly, allowing for design edits without heavy reliance on coding.
Support and Onboarding
The customer support team at WebEngage is highly regarded for their prompt and helpful assistance. The onboarding process is also commended, with users finding the onboarding team very helpful in getting started with the platform.
Analytics and Insights
WebEngage provides analytics and insights that are crucial for understanding the audience’s needs. Users can easily download reports to see the performance of their campaigns, which helps in continuously refining their approach to customer engagement.
Conclusion
In summary, WebEngage offers a user-friendly interface that is easy to set up and use, with a range of features that make managing and personalizing campaigns straightforward. While there are some minor issues with navigation and survey design, the overall user experience is positive, supported by excellent customer service and valuable analytics.
WebEngage - Key Features and Functionality
WebEngage Overview
WebEngage is a comprehensive SaaS-based B2C marketing cloud that offers a wide range of features to help businesses engage and retain users across multiple channels. Here are the main features and their functionalities:
Integration
- Data Import & Export Tools: Allows users to input, modify, and extract data in bulk through structured files, ensuring seamless data management.
- Integration APIs: Provides APIs for integrating WebEngage with other software applications, enabling the exchange of data, logic, and objects between systems.
- Breadth of Partner Applications: Offers a range of partner applications that can be integrated to provide complementary functionalities not available natively within WebEngage.
Email Marketing
- Building and Personalizing Emails: Enables users to create and design emails using an editor, manage templates, and personalize emails dynamically based on user data.
- Sending Outbound Emails: Allows for creating targeted email lists, scheduling, and managing bulk email sending campaigns.
- Manage Email Deliverability: Ensures high inbox delivery rates through features like opt-in management, bounce handling, unsubscribe processing, and spam checking.
- Automated Email Responses: Sets up automated nurturing emails based on events, online activities, and lead scores, enhancing user engagement.
Online Marketing
- Dynamic Content: Customizes emails, forms, and landing pages dynamically for specific segments of customers and prospects, improving engagement and conversion rates.
- A/B Testing: Allows testing of alternate versions of emails, landing pages, and forms to determine what works best and maximize response rates.
- Mobile Optimized: Supports mobile-optimized emails, online forms, and landing pages to cater to mobile users effectively.
- Landing Pages and Forms: Enables the creation of customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion.
Lead Management
- Segmentation: Segregates the contact database into segments with shared and similar characteristics, facilitating targeted marketing campaigns.
- Online Behavior Tracking: Tracks user behavior online, providing valuable insights for personalized marketing strategies.
Reporting & Analytics
- Basic Reporting: Generates standard reports on various marketing activities and user interactions.
- Web Analytics: Provides insights into website traffic and user behavior, helping in optimizing marketing strategies.
- ROI Analytics: Analyzes the return on investment (ROI) of marketing campaigns to measure their effectiveness.
- Revenue Analytics: Tracks revenue generated from marketing campaigns, helping in financial planning and optimization.
Multi-Channel Engagement
- SMS Marketing: Allows sending targeted SMS campaigns to engage users via mobile text messages.
- Push Notifications: Sends push notifications to users through mobile apps and web browsers, ensuring timely engagement.
- In-App Messaging: Delivers messages directly within mobile apps to engage users while they are using the app.
- Web Push Notifications: Sends notifications to users through web browsers, even when they are not actively using the website.
- On-Site Notifications: Displays notifications on the website to engage users in real-time.
- WhatsApp Marketing: Integrates with platforms like Yellow.ai and Connectly to send WhatsApp campaigns, enabling seamless communication with customers.
Personalization and Automation
- Journey Designer: Allows users to design and automate multi-step user engagement workflows across various channels, enhancing the user experience.
- Behavioral Targeting: Targets users based on their behavior, preferences, and interactions, ensuring highly relevant marketing messages.
- Geofencing: Enables location-based targeting, allowing businesses to send messages based on the user’s geographic location.
- Lifecycle Campaigns: Manages campaigns across the entire customer lifecycle, from acquisition to retention and re-engagement.
AI Integration
While the sources do not explicitly detail the specific AI technologies used, WebEngage’s ability to personalize emails, forms, and landing pages dynamically, as well as its automated email responses and behavioral targeting, suggest the use of AI-driven algorithms. These algorithms help in analyzing user data, predicting behavior, and automating marketing processes to enhance user engagement and campaign effectiveness.
Additional Features
- User Profiles: Maintains detailed and up-to-date user profiles based on their interactions and behaviors across different channels.
- Event Tracking: Tracks various events and user activities, providing insights for better marketing strategies.
- Audience Sync: Synchronizes audience data across different channels and platforms, ensuring consistent engagement.
- Campaign Management: Manages and optimizes marketing campaigns across multiple channels, including email, SMS, push notifications, and more.
These features collectively enable businesses to run sophisticated, multi-channel user engagement and retention campaigns, leveraging data analytics and automation to maximize customer interaction and retention.
WebEngage - Performance and Accuracy
Performance
WebEngage is highly regarded for its ability to streamline and automate customer communication across multiple channels, including email, SMS, WhatsApp, and push notifications. Here are some performance highlights:Key Highlights
- The platform integrates all communication and campaign tracking in one place, reducing the need for additional platforms and making it easier to manage campaigns.
- It offers advanced analytics, allowing businesses to gain valuable insights into user behavior and campaign performance. This includes day-wise, week-wise, and month-wise campaign tracking, which is highly useful for analyzing campaign data.
- WebEngage’s omnichannel capabilities enable businesses to design automated workflows that engage customers across various touchpoints, ensuring timely and relevant campaigns without manual intervention.
Accuracy
The accuracy of WebEngage is supported by its AI-driven features and data-driven insights:Key Insights
- The platform provides accurate channel-specific user behavior insights, enabling effective customer segmentation based on behavior, demographics, geography, and custom properties.
- Personalization features, such as using name tags, have significantly improved click-through rates (CTR) on app push and WhatsApp notifications, indicating high accuracy in targeting the right audience.
- The use of AI in analyzing user behavior and automating campaigns ensures that messages are delivered in real-time when users perform specific actions, enhancing the accuracy of engagement strategies.
Limitations and Areas for Improvement
While WebEngage performs well in many areas, there are some limitations and areas that could be improved:Identified Limitations
- Performance Speed: Some users have reported that the dashboard can take a long time to load, which can be frustrating. Additionally, resolving complex issues may take longer if they require developer assistance.
- Learning Curve: The platform’s advanced features can result in a steep learning curve, particularly for smaller teams or those new to customer engagement platforms.
- Feature Gaps: WebEngage lacks direct integration with social media platforms, support for SMS shortcodes, a Web Push API, and multi-language campaign support. It also does not have native support for in-app messaging or pre-built journey templates, which can make setup more time-consuming.
- User Capacity and Cost: The higher-tier plans, such as the Choir plan, have user capacity limits (up to 100k Monthly Active Users) and can be more expensive, which may be a constraint for larger businesses or those with tighter budgets.
Support and User Experience
WebEngage generally receives positive feedback for its customer support and user interface:User Feedback
- The customer support team is often quick to respond and helpful, although there can be delays for more complex issues.
- The user interface is praised for being easy to use, even for users without coding skills, which simplifies the implementation of campaigns.
WebEngage - Pricing and Plans
WebEngage Pricing Model
WebEngage offers a structured pricing model with four distinct plans, each catering to different business needs based on the number of monthly active users (MAU). Here’s a detailed breakdown of each plan:
Solo Plan
- Monthly Active Users (MAU): Up to 10,000
- Features:
- Basic Analytics
- Basic Segmentation
- Engagement across all channels (email, SMS, mobile push, web push)
- Personalization using user and event data
- 5 user journeys
- Limited third-party integrations
- Email-only support
- Limitations:
- Limited user capacity
- Basic feature set
- Restricted integrations
- Email-only support
Band Plan
- Monthly Active Users (MAU): Up to 50,000
- Features:
- Includes all features from the Solo Plan
- Rolling time window segments
- A/B Testing of campaigns
- Channel trends and insights
- Cross-channel comparison
- 10 user journeys
- Role-based access
- Chat support
- Additional Support: Email and chat support.
Choir Plan
- Monthly Active Users (MAU): Up to 100,000
- Features:
- Includes all features from the Band Plan
- Advanced Analytics
- Frequency Capping and Do Not Disturb (DND)
- Personalization using third-party API data
- Scheduled reports
- 20 user journeys
- API integration
- Phone support
- Additional Support: Email, chat, and phone support.
Orchestra (Enterprise) Plan
- Monthly Active Users (MAU): More than 100,000
- Features:
- Includes all features from the Choir Plan
- Live view of segments and campaigns
- Dynamic logic within campaigns
- Data ingestion error detection
- Custom reports
- 100 user journeys
- Unlimited third-party integrations
- Dedicated account manager for support
- Additional Support: Email, chat, phone support, and a dedicated account manager.
Customization and Support
- All plans can be customized further based on specific business requirements.
- You can request a demo to get a detailed overview and to discuss pricing, as the exact costs are not publicly listed.
Free Options
- There are no free trials or free versions available for WebEngage. You need to contact them for a demo to proceed with any plan.
WebEngage - Integration and Compatibility
WebEngage Overview
WebEngage, a customer data platform and marketing automation suite, integrates seamlessly with a variety of tools and supports compatibility across multiple platforms and devices, making it a versatile solution for user engagement and retention.Integrations with Other Tools
WebEngage integrates with a wide range of applications to enhance its functionality. Some of the key integrations include:Segment
WebEngage can be integrated with Segment to send computed traits and audiences as user properties. This integration supports both client-side web and mobile SDKs, as well as server-side components, using either the API key or License Code.Popular Platforms
WebEngage supports integrations with popular marketing and e-commerce platforms, such as WordPress, Mailchimp, Shopify, and HubSpot CRM, allowing for streamlined data exchange and automated workflows.Multi-Channel Communication Tools
Integrations with Adobe Commerce, Salesforce Marketing Cloud, SendGrid, and Twilio enable multi-channel communication and automation, such as sending transactional campaigns via push notifications, SMS, or email.Zoho Flow
WebEngage can be connected with over 950 apps using Zoho Flow, allowing users to automate business workflows without writing code.Compatibility Across Platforms and Devices
WebEngage is compatible with various platforms and devices, ensuring broad coverage for user engagement:Web
WebEngage supports client-side web integration, enabling features like in-app and push notifications. However, sending page events using server-side integration is not supported.Mobile
The platform supports both Android and iOS devices through bundled mobile SDKs. For Android, you can add the integration by modifying the `build.gradle` file, while for iOS, you can use CocoaPods to integrate the Segment-WebEngage pod.Devices
WebEngage is compatible with Android, iPad, and iPhone devices, ensuring that engagement campaigns can reach users across different mobile platforms.Multi-Channel Communication
One of the key features of WebEngage is its ability to engage users across multiple communication channels, including email, SMS, in-app messages, web push notifications, and more. This omnichannel capability allows for designing automated workflows to engage customers consistently across various touchpoints.Analytics and Reporting
WebEngage provides in-depth analytics and reporting tools, which are compatible with its integration capabilities. These tools help in tracking growth metrics, campaign performance, and user preferences, ensuring that engagement strategies are data-driven and effective.Conclusion
In summary, WebEngage offers extensive integration options and broad compatibility, making it a comprehensive solution for customer engagement and retention across various platforms and devices. WebEngage - Customer Support and Resources
Customer Support
WebEngage provides multiple channels for customer support, depending on the pricing plan you choose:Support Channels
- For the lower-tier plans (Solo and Band), support is available via email and chat.
- As you move to the higher-tier plans (Choir and Orchestra), you also get phone support. The Orchestra plan, which is for more than 100,000 monthly active users, includes a dedicated account manager as well.
Success and Support Teams
The platform is praised by its customers for the supportive nature of its Success and Support teams. Users have highlighted the teams’ extreme supportiveness and their ability to solve problems efficiently.Resources
Documentation and Guides
While the specific website pages do not detail extensive documentation, the integration guides and blog posts suggest that WebEngage provides detailed instructions on how to use their platform. For example, the integration guide with Amplitude explains how to sync cohorts and streamline data.Product Video and Demos
WebEngage offers a product video that provides an overview of their full-stack customer engagement and retention platform. This can be a useful resource for new users to understand the platform’s capabilities.Blog and Insights
The WebEngage blog is a valuable resource, offering insights into various aspects of customer engagement, such as the future of conversational commerce and how to leverage conversational AI with marketing automation tools.Testimonials and Case Studies
The website includes testimonials from various global brands that have successfully used WebEngage to improve their customer engagement and retention. These case studies provide real-world examples of how the platform can be beneficial. By leveraging these support options and resources, users can effectively implement and optimize their customer engagement strategies using WebEngage. WebEngage - Pros and Cons
Advantages of WebEngage
WebEngage offers several significant advantages that make it a valuable tool for customer engagement and retention:User-Friendly Interface
WebEngage is known for its superb user experience, providing an easy-to-use interface that is accessible for anyone to start using, even without extensive technical knowledge.Cost-Effective
It is more affordable compared to other automation systems, making it a suitable option for startups. The cost-effectiveness is complemented by good API support and an intuitive journey builder.Cross-Channel Communication
The software enables highly personalized communications across various channels, such as email, push notifications, and SMS, based on user behavior. This enhances customer engagement significantly.Comprehensive Marketing and Automation
WebEngage combines user journeys and cross-platform marketing, which improves key product metrics. It allows for the creation of integrated, instantaneous campaigns across different devices and platforms.Seamless Integration
WebEngage integrates easily with other tools like BigQuery, Looker Studio, and customer journey analytics websites, making it versatile and meeting all marketing needs.AI and ML Capabilities
The platform leverages AI and ML to enhance customer engagement through features like the Recommendation and Catalog Engine, dynamic content generation, and personalized subject lines. These capabilities have led to significant improvements in customer engagement and conversions for various businesses.Customer Data Platform
WebEngage offers a Customer Data Platform (CDP) that consolidates customer data from multiple sources, providing a unified view of customers and helping to eliminate data silos.Disadvantages of WebEngage
Despite its numerous advantages, WebEngage also has some drawbacks:Poor Customer Support
Some users have reported difficulties in communicating with WebEngage’s support team, stating that they often fail to understand the specific needs of the client.Limited Pre-Built Email Templates
Creating dynamic email templates can be challenging due to the limited number of pre-built templates available in the library.Limited Product Analytics
WebEngage’s product analytics could be improved to provide more comprehensive insights, which might necessitate the use of additional tools.Lack of Segment Level Reporting and User-Based Analytics
The platform does not support segment level reporting and funnels, and most of its analytics are event-based rather than user-based.Slow Dashboard UI Response Time and Heavy SDK
Users have reported slow dashboard UI response times and a heavy SDK that can be challenging to integrate on the client side, even with Segment integration.Pricing Model
The pricing model can be steep, especially considering the number of active clients/events that can be managed, which may deter trial and error during the onboarding process. By understanding these pros and cons, you can make a more informed decision about whether WebEngage is the right fit for your business needs. WebEngage - Comparison with Competitors
WebEngage
WebEngage is a comprehensive platform for customer engagement and journey orchestration, supporting channels such as email, push notifications, and SMS. It offers features like automation, analytics, and personalization, making it a versatile tool for managing customer interactions across multiple touchpoints.Alternatives and Competitors
Insider
Insider is a strong alternative that stands out for its ability to connect data across channels, predict future behavior using AI, and automate cross-channel journeys from a single platform. It is known for its fast time to value and comprehensive AI marketing features.Braze
Braze is another significant competitor that offers advanced marketing automation and customer engagement capabilities. It focuses on personalizing customer experiences across various channels, including mobile, email, and web push notifications. Braze is particularly strong in its data analytics and segmentation capabilities.CleverTap
CleverTap is an intelligent marketing automation platform that helps consumer brands understand customer behavior across digital touchpoints. It orchestrates personalized campaigns across multiple channels, including mobile, email, and websites. CleverTap is notable for its inbuilt analytics and auto-optimization features powered by machine learning.MoEngage
MoEngage is often highlighted as one of the best alternatives to WebEngage. It allows companies to orchestrate campaigns across channels like push, email, in-app messaging, web push, and SMS, with auto-optimization for higher conversions. MoEngage’s platform is powered by machine learning, making it highly effective for personalization and campaign optimization.Adobe Experience Cloud
Adobe Experience Cloud is a broad collection of technologies that support various marketing workflows. For customer engagement, the relevant products include Adobe Marketo Engage for marketing automation and lead management, Adobe Analytics for data analysis, and Adobe Target for AI-powered testing and personalization. This suite offers a comprehensive set of tools for end-to-end marketing management.Netcore Customer Engagement and Experience Platform
Netcore Cloud offers a full-stack of martech solutions that help marketers deliver AI-powered intelligent customer experiences. It provides a unified view of customers, orchestrates omnichannel communication journeys, personalizes apps and websites, and offers real-time reporting and actionable analytics. This makes it an all-in-one solution for marketers.Salesforce Marketing Cloud
Salesforce Marketing Cloud is another powerful alternative that integrates with the broader Salesforce ecosystem. It offers advanced marketing automation, email marketing, and customer journey management capabilities. Its strength lies in its ability to unify customer data and provide personalized experiences across multiple channels.HubSpot Marketing Hub
HubSpot Marketing Hub focuses on inbound marketing and offers tools for content management, lead generation, and customer engagement. While it may not be as specialized in AI-driven automation as some other alternatives, it is well-regarded for its ease of use and comprehensive marketing suite.Unique Features and Considerations
AI and Automation
Insider, MoEngage, and Netcore Cloud stand out for their advanced AI and automation capabilities, which enable predictive analytics and auto-optimization of marketing campaigns.Customer Support
If fast customer service response and resolution times are crucial, Insider and Braze are often praised for their strong customer support.Personalization
Adobe Experience Cloud, particularly with Adobe Target, and CleverTap are strong in website and mobile app personalization.Comprehensive Suites
Adobe Experience Cloud and Salesforce Marketing Cloud offer broad suites of marketing technologies that can handle a wide range of marketing tasks. Each of these alternatives has unique strengths, so the choice depends on the specific needs and priorities of the organization. WebEngage - Frequently Asked Questions
Here are some frequently asked questions about WebEngage, along with detailed responses to each:
What is WebEngage?
WebEngage is a SaaS-based B2C marketing cloud that helps businesses run cross-channel user engagement workflows across multiple channels such as websites, mobile apps, email, SMS, and browser push notifications. It enables businesses to connect with their audience, create personalized campaigns, and gather valuable insights to boost customer satisfaction and loyalty.
What are the pricing plans offered by WebEngage?
WebEngage offers four main pricing plans: Solo, Band, Choir, and Orchestra. Here’s a brief overview of each plan:
- Solo: Designed for businesses with up to 10,000 Monthly Active Users (MAU), it includes basic features like analytics, segmentation, and engagement across all channels.
- Band: Suitable for businesses with a higher user base than the Solo plan, though specific MAU limits are not detailed in the sources.
- Choir: For businesses with up to 100,000 MAU, this plan includes advanced features like frequency capping, personalization using third-party API data, and phone support.
- Orchestra (Enterprise plan): For businesses with over 100,000 MAU, this plan includes features like live view of segments and campaigns, dynamic logic within campaigns, and unlimited third-party integrations.
What are the key features of WebEngage?
WebEngage offers a range of powerful features, including:
- Customer Segmentation: Divide your audience into specific groups for targeted interactions.
- Journey Designer: Create automated workflows to engage customers across various channels.
- Personalization: Deliver personalized experiences based on user behavior and specific events.
- Email, SMS, and Push Notifications: Engage users through multiple channels.
- Analytics and Reporting: Gain insights into user engagement and campaign performance.
- A/B Testing: Test and track the performance of your multichannel campaigns.
- User Profiles and Event Tracking: Manage user data and track user events.
Does WebEngage offer any free plans or trials?
Yes, WebEngage provides a free trial for users to test its features before committing to a paid plan. There is also a mention of a starting price of $0/User/Month, though this seems to be more about the pricing model rather than a free plan per se.
What types of customer support does WebEngage offer?
WebEngage offers various support options, including:
- Phone Support: Available in higher-tier plans like the Choir and Orchestra plans.
- Live Support: Available for immediate assistance.
- Email Support: Included in all plans, with more comprehensive support options in higher-tier plans.
- Tickets and Help Desk: For submitting and tracking support requests.
- Training and Documentation: Including live online training, videos, and webinars.
Which platforms does WebEngage support?
WebEngage supports a variety of platforms, including Android and iOS for mobile apps, and can be deployed in the cloud and on-premise for Windows and Linux devices.
How is WebEngage commonly used?
WebEngage is commonly used for various purposes such as:
- Email Marketing: Automating email campaigns.
- Customer Feedback: Collecting and analyzing user feedback.
- Help Desk: Providing context-aware support through AI-driven chatbots.
- Lifecycle Campaigns: Managing customer engagement throughout their lifecycle.
What are the primary competitors of WebEngage?
The primary competitors of WebEngage include Plezzel, Gamooga, and CANDDi. These competitors offer similar marketing automation and customer engagement features.
How does WebEngage use AI for customer engagement?
WebEngage uses AI to enhance customer engagement through features like:
- Predictive Segmentation: Identifying users based on predictive events and grouping them into segments.
- Engagement Scoring: Scoring user engagement based on various events and inputs.
- Recommendation Engine: Providing personalized recommendations across various engagement channels.
- Generative AI: Crafting impactful emails and SMS with personalization tokens and recommendations.
Can I customize WebEngage plans according to my business needs?
Yes, you can request further customization of WebEngage plans to align perfectly with your specific business needs. This can be done by requesting a demo or contacting their support team.