WordPress.com - Detailed Review
Website Tools
WordPress.com - Product Overview
Overview of WordPress.com
WordPress.com is a versatile and powerful tool for creating and managing websites. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
WordPress.com is a platform that allows users to create, publish, and manage various types of web content, including blogs, traditional websites, and more. It acts as a “factory that makes webpages,” storing content and enabling users to publish webpages with just a domain and a hosting service.
Target Audience
The target audience for WordPress.com is diverse and includes individuals, bloggers, small businesses, and larger enterprises. Anyone looking to create an online presence, whether for personal expression, business, or other purposes, can benefit from using WordPress.com. This includes writers, entrepreneurs, marketers, and anyone seeking to establish a professional or personal website.
Key Features
Themes and Customization
WordPress users can install and switch between numerous themes to change the look and functionality of their website without altering the core code. Themes can be free or premium and can be customized further using child themes or code editors.
Content Creation and Management
WordPress has a robust system for creating and managing content. Users can publish posts, pages, and custom post types, and the platform supports advanced features like pagination, category and tag filtering, and SEO optimization.
AI and Automation Tools
WordPress.com can be enhanced with various AI-driven plugins. For example, tools like Divi AI offer AI content writing, image generation, and code creation, while plugins like LiveChat provide AI-powered chatbots for customer support and lead generation.
Plugin Integration
WordPress has a vast ecosystem of plugins that can extend its functionality. These plugins can handle tasks such as SEO optimization, customer support, content generation, and more, making the platform highly flexible and scalable.
User-Friendly Interface
WordPress.com offers a user-friendly dashboard that allows users to manage their website easily, even for those without extensive technical knowledge. The platform also supports various hooks and filters, enabling developers to customize and extend its functionality without altering the core code.
Overall, WordPress.com is a comprehensive solution for anyone looking to create and manage a website, offering a wide range of features and tools to cater to different needs and skill levels.
WordPress.com - User Interface and Experience
User Interface Overview
The user interface of WordPress.com is renowned for its ease of use and user-friendly design, making it accessible to a wide range of users, regardless of their technical expertise.Admin Interface Styles
WordPress.com offers two distinct admin interface styles: the Default View and the WP Admin (Classic style). The Default View is a modernized, user-friendly version of the classic WordPress experience. It includes easy profile edits, built-in tips, and resources for your site, making it more intuitive for new users. On the other hand, the WP Admin or Classic style features the traditional WordPress dashboard with a black left sidebar, which is often seen in WordPress tutorials and preferred by experienced users. You can switch between these two interfaces by going to the Settings → General section in your site’s dashboard and selecting your preferred style.Ease of Use
WordPress is celebrated for its intuitive navigation and straightforward dashboard. The interface allows users to efficiently manage different sections of their website without needing extensive coding knowledge. The visual editor and pre-built elements enable users to customize their website’s design and layout, format text, add images and videos, and organize content into categories and tags with just a few clicks. This makes it easy for users with limited technical knowledge to quickly adapt to the platform.User Management
WordPress includes a comprehensive user management system that allows site owners to control user access levels. The platform offers six default roles (Super Admin, Administrator, Editor, Author, Contributor, and Subscriber), each with specific capabilities that determine what actions a user can perform. This feature ensures that team members can interact only with the parts of the site relevant to their roles, enhancing the overall management and security of the website.Extensive Plugin Library
One of the key features that enhance the user experience is the extensive library of plugins available. These plugins allow users to customize and extend their websites effortlessly, adding features such as contact forms, social media integration, and e-commerce capabilities. Plugins like Yoast SEO for search engine optimization, WooCommerce for building online stores, and WPForms for capturing leads and inquiries make it easy to tailor the website to meet specific needs without requiring extensive coding or development work.Performance and User Experience
To ensure a positive user experience, it is crucial to optimize the website’s performance. This can be achieved by selecting the right type of hosting, such as cloud hosting, which provides faster response times and reduced risk. Additionally, ensuring a simple and clear layout, compressing images for faster loading times, and choosing a visually pleasing theme all contribute to a better user experience.Conclusion
In summary, WordPress.com offers a user-friendly interface with flexible admin styles, intuitive navigation, and a range of tools and features that make website management and content creation straightforward. The platform’s ease of use, combined with its extensive plugin library and user management capabilities, ensures a positive and efficient user experience. WordPress.com - Key Features and Functionality
AI-Driven Features and Functionality of WordPress
AI-Powered Content Creation
WordPress plugins like the Hostinger AI Assistant and AI Engine offer significant benefits in content creation. These plugins can generate well-structured, SEO-friendly blog posts, product descriptions, and other content types. Here’s how it works:- You provide the topic, focus keywords, and other details.
- The AI generates the content, including meta descriptions and keyword suggestions.
- You can then edit and finalize the post before publishing.
AI-Driven Chatbots and Forms
The AI Engine plugin allows you to create interactive chatbots that support various AI models like GPT-4, Claude, and DALL-E. These chatbots can be customized with themes, avatars, and conversation flows. Here are some features:- Multi-Model Chatbots: Create chatbots that handle different types of interactions, including text, images, and file uploads.
- Enhanced AI Forms: Build forms that can handle advanced support tickets, creative prompts, or user submissions.
Image Generation and Translation
AI Engine and other plugins offer image generation capabilities. Here’s what you can do:- Create images from text prompts.
- Translate text in real-time to break language barriers.
- Refine existing text for clarity and SEO optimization.
AI-Assisted Editing
The AI Engine plugin includes a feature called Copilot Editing, which transforms the WordPress editor into an AI assistant. Here’s how it works:- You can get real-time suggestions, quick translations, or content rewrites by hitting the space bar or using the wand icons.
- This feature helps in streamlining the writing process and improving content quality.
Fine-Tuning and Embeddings
AI Engine allows you to fine-tune AI models to match your domain or style. Here’s what this entails:- Use embeddings for smarter AI interactions, content classification, or personalized recommendations.
- This feature helps in making the AI more relevant and effective for your specific needs.
Discussions and Memory Tracking
The AI Engine plugin enables longer or more complex conversations with chatbots. Here’s how it works:- All data from these conversations can be stored, analyzed, and even exported for further insights.
- This helps in understanding user interactions better and improving the chatbot’s performance over time.
Function Calling and API Integration
AI Engine allows you to connect AI models to your WordPress functions, tools, or APIs. Here’s an example:- Use the chatbot to allow users to interact with your store, book appointments, or get real-time data.
- This integration is made possible through internal and external APIs, which can be used to build advanced WordPress SaaS solutions.
Analytics and Usage Control
AI Engine provides detailed analytics to track usage, monitor tokens, and manage costs. Here’s what you can do:- Track usage to monitor how the AI services are being used.
- Set limits to control the AI’s output and manage costs effectively.
- Use tools like role-based access, banned words, or content safety filters to maintain a secure environment.
Accessibility and User Engagement
While the primary focus of AI plugins is on content and interaction, they also contribute to making websites more accessible. Here’s how:- AI can automate processes such as transcription and translation, providing real-time language conversion and text-to-speech capabilities.
- This makes the website more accessible to a wider audience, including those with disabilities.
Conclusion
In summary, these AI-driven features in WordPress plugins significantly enhance content creation, user interaction, and website management, making the process more efficient, accessible, and engaging. WordPress.com - Performance and Accuracy
Performance
WordPress can benefit significantly from AI tools in terms of performance, especially with the right optimizations and hosting. Here are a few examples:Speed Optimization
AI-powered plugins like Swift Performance can significantly enhance your website’s speed by optimizing core web vitals, minifying CSS, HTML, and JS, and optimizing images. This ensures your site runs fast and smoothly, which is crucial for search engine rankings and user experience.Resource Intensive Applications
However, AI functionalities such as real-time data analysis, large-scale machine learning models, or advanced natural language processing can be resource-intensive. This may lead to performance issues, especially on shared hosting environments. Optimized hosting or additional server-side solutions are often necessary to handle these tasks efficiently.Accuracy
The accuracy of AI-driven tools on WordPress varies depending on the specific application:Content Generation
AI tools like the 10Web AI Writing Assistant and AI Engine can generate high-quality content, including blog posts and articles. However, while these tools can produce grammatically correct content, they may lack the nuance and context that a human writer would provide. They are useful for initial drafts but may require human review for final polish.SEO and Analytics
AI-powered SEO tools can suggest relevant keywords and optimize content for search engines. However, these suggestions are only as good as the data sets they are trained on. There is a risk that the AI might suggest keywords that are relevant but not the most effective for driving organic traffic.Chatbots and Customer Service
AI chatbots, such as those offered by LiveChat, can provide accurate and instant responses to common customer inquiries. These chatbots can analyze customer interactions and offer personalized recommendations, which can improve customer engagement and sales. However, the accuracy of these interactions depends on the quality of the training data and the AI model used.Limitations and Areas for Improvement
Despite the benefits, there are several limitations and areas for improvement:Technical Limitations
WordPress itself does not have native AI support, which means additional layers such as plugins or custom code are required to enable AI functionalities. This can make it less efficient for highly specialized AI applications compared to platforms specifically built for AI development.Security Concerns
Integrating AI tools often involves connecting to external APIs or services, which can introduce security risks. Ensuring robust security practices, including regular updates, encryption, and trusted plugin selection, is crucial to safeguard user data.Scalability
While WordPress can handle moderate AI implementations, scaling for enterprise-level AI applications can be challenging. Handling vast datasets or running computationally intensive models may require migrating parts of the system to external servers or cloud-based solutions.Compatibility
Older WordPress themes or plugins may not support AI tools or modern technologies, leading to conflicts or functionality issues. This can result in additional time and cost for updates or replacements. In summary, while AI-driven tools can significantly enhance the performance and functionality of WordPress websites, there are important considerations regarding resource management, accuracy, security, and scalability. By choosing reliable plugins, optimizing hosting, and ensuring robust security practices, users can effectively integrate AI into their WordPress sites. WordPress.com - Pricing and Plans
Pricing Structure and Plans Offered by WordPress.com
Free Plan
- This plan is free of charge.
- It includes a WordPress.com subdomain (e.g., yoursite.wordpress.com).
- You get access to a selection of free themes, essential customization options, and 3 GB of storage space.
- Community support is available to help with setup and troubleshooting.
- However, this plan includes ads that you cannot control, and you cannot use your own custom domain name.
Personal Plan
- Costs $4 per month.
- Removes ads from your site.
- Provides a free custom domain name for the first year.
- Increases storage space.
- Includes email support.
- This plan is a good option if you want a basic website without ads and with a custom domain.
Premium Plan
- Costs $8 per month.
- Includes all features from the Personal plan.
- Offers advanced design tools and unlimited premium themes.
- Allows you to earn revenue through ads.
- Includes advanced social media tools and the ability to upload videos.
- Also, you can use Google Analytics with this plan.
Business Plan
- Costs $25 per month.
- Includes all features from the Premium plan.
- Supports the installation of plugins and third-party themes.
- Provides SEO tools and 200 GB of storage.
- Offers live chat support.
- Allows you to add custom code to your site.
Commerce Plan
- Costs $45 per month.
- Includes all features from the Business plan.
- Designed for online stores, it allows you to accept payments, sell products and services, and manage shipping options.
- Includes premium integrations like Google Analytics.
Enterprise Plan
- Starts at $25,000 per year.
- This plan is for large-scale operations and requires a personalized quote from the WordPress.com team.
- It likely includes all the features from the Commerce plan plus additional customized solutions for enterprise needs.
Additional Features and Considerations
- Themes and Plugins: While free themes and plugins are available, premium options offer more advanced features and customization. Premium themes and plugins can cost between $2 and $1,000 per year, with some offering lifetime licenses.
- Storage and Support: Higher-tier plans offer more storage and better support options, such as live chat support in the Business plan.
- E-commerce and Customization: The Commerce plan is specifically designed for online stores, while the Business plan allows for more extensive site customization through plugins and custom code.
By choosing the right plan, you can ensure that your WordPress site aligns with your specific goals and needs, whether you’re a blogger, a small business owner, or running an online store.
WordPress.com - Integration and Compatibility
Integrating WordPress with Other Tools
When it comes to integrating WordPress with other tools and ensuring compatibility across different platforms and devices, here are some key points to consider:
Integration with Other Tools
WordPress integration involves connecting your WordPress site with various external tools, services, and platforms to enhance its functionality. Here are a few examples:
- Social Media Integration: You can integrate social media platforms into your WordPress site using plugins. This allows for features like sharing buttons, embedded feeds, and login options using social media accounts, helping you connect with your audience and expand your reach.
- Ecommerce Platforms: Plugins like WooCommerce can transform your WordPress site into a full-fledged online store, allowing you to manage products, process payments, and handle shipping directly from your WordPress dashboard.
- Email Marketing: Services like Mailchimp or Constant Contact can be integrated with WordPress to build and manage email lists, automate email campaigns, and track engagement. This helps in engaging with your customers more effectively.
- Analytics and Performance: Tools like Google Analytics can be integrated to monitor site traffic and optimize your content based on visitor behavior.
Using APIs for Custom Functionality
APIs play a crucial role in WordPress integration. They allow your WordPress site to communicate with other services, enabling features such as fetching data from social media, displaying weather updates, or integrating third-party apps. For example, the REST API lets you interact with your site’s data from outside the WordPress installation, and the Google Maps API can be used to embed maps on your site.
Compatibility Across Different Platforms and Devices
To ensure compatibility, here are some considerations:
- Plugin Compatibility: It is essential to choose plugins that are compatible with your WordPress version. Tools like the Plugin Compatibility Checker help you compare your installed plugin versions with the latest releases and ensure they are compatible with the latest WordPress version.
- Device Compatibility: When integrating AI or other features, it is crucial to ensure that these features adapt and enhance the user experience across various devices, including mobile devices. This involves selecting plugins that offer responsive design and functionality.
- Server Requirements: For smooth operation, your host should support PHP version 7.4 or greater, MySQL version 8.0 or greater (or MariaDB version 10.5 or greater), and HTTPS. Apache or Nginx servers are recommended for their robust features.
AI Integration
Integrating Artificial Intelligence (AI) into your WordPress site can enhance user engagement, automate routine tasks, and provide data-driven insights. When selecting AI plugins, ensure they are fully compatible with your WordPress version, offer the necessary features (such as content personalization and data analysis), and have user-friendly interfaces. Testing the AI functionalities thoroughly before making them live is also important.
In summary, WordPress offers a versatile platform for integration with various tools and services, ensuring compatibility across different platforms and devices through careful plugin selection, API usage, and adherence to server requirements. This flexibility makes WordPress a powerful choice for creating dynamic and functional websites.
WordPress.com - Customer Support and Resources
Customer Support Options for WordPress.com
When you need customer support or additional resources for your WordPress.com website, there are several options available, depending on your plan and specific needs.
Support for Paid Plans
If you have a paid plan (Personal, Premium, or Business), you can expect fast and reliable support. Here are the key options:
Live Chat
You can chat with WordPress staff directly for quick responses and real-time solutions. This feature is available 24/7, and you can access it by clicking the “Contact Us” button at the bottom of the page or through the Help Center in your site’s dashboard.
Email Support
You can fill out the Contact Form on the WordPress.com help page, and the support team will follow up via email.
Support for Free Plans
For users on free plans, support is primarily available through community resources:
Public Forums
You can ask for help and support on the WordPress.com public forums. If you need urgent assistance, you can tag your question with the “modlook” tag to get a response from a moderator or staff member.
Help Center
The Help Center contains an extensive collection of guides, videos, screenshots, and step-by-step walkthroughs that cover all aspects of WordPress.com. You can search for answers to your questions here before reaching out for further support.
Additional Resources
Documentation and Guides
WordPress.com has a comprehensive support site with up-to-date guides, videos, and step-by-step instructions to help you resolve issues and learn how to use the platform effectively.
Community Forums
Besides the general forums, there are specialized forums for specific topics such as CSS customizations and support for premium themes.
Developer Documentation
If you need support with the WordPress.com REST API or other developer-related issues, you can refer to the developer documentation.
AI-Driven Tools and Plugins
While the core support options do not specifically include AI-driven tools, you can enhance your website’s functionality with various AI plugins available for WordPress:
AI Content Generation
Plugins like Divi AI and Elementor integrate AI to help with content generation, image editing, and other tasks.
AI Chatbots
Plugins such as LiveChat offer AI-powered chatbots that can provide instant responses to customer inquiries and offer personalized product recommendations.
These resources and support options ensure that you can get the help you need to manage and enhance your WordPress.com website effectively.
WordPress.com - Pros and Cons
Advantages
Managed Maintenance
WordPress.com handles updates, backups, and security, allowing you to focus on your content without worrying about the technical aspects.
Cost-Effective Entry
The Free plan provides a low-cost entry point, and paid plans offer additional features and customization options.
Scalability
Upgrading to higher plans like Business or Commerce unlocks features such as custom plugins, premium themes, and advanced eCommerce tools, making it scalable for growing needs.
Built-In Features
Free plan users get pre-installed Jetpack features, which include basic performance and security tools. Additionally, WordPress.com has integrated AI tools like the AI Engine, which allows for building chatbots, generating and optimizing content, and more.
AI Integration
The AI Engine plugin enables advanced AI features such as chatbots, content generation, and integration with various AI providers. This enhances user engagement and streamlines site management.
Ease of Use
WordPress.com is user-friendly, making it an excellent choice for hobby bloggers or individuals creating personal websites without needing extensive technical knowledge.
Disadvantages
Advertising and Monetization
Free plan sites display ads that you don’t earn revenue from, and selling ads on your site is prohibited on lower-tier plans. Monetization options like WordAds are available only on higher plans and require revenue sharing.
Plugin Limitations
Custom plugins are restricted to the Business and Commerce plans, which can be more expensive than self-hosted WordPress options.
Theme Customization
Free plan users have limited theme options, and full customization, including custom CSS, is only available on paid plans.
Analytics
Integration with Google Analytics is available only on Pro and higher plans, limiting analytics capabilities on lower-tier plans.
Domain Names
Free plan sites use a WordPress.com subdomain, and custom domains require a paid plan.
Content Control
Sites must follow WordPress.com’s terms of service, and there is a risk of site removal for violations.
Branding
Free plan sites display “Powered by WordPress.com,” which can be removed with paid plans.
eCommerce Features
Advanced eCommerce features using WooCommerce are only available on the Business and Commerce plans.
By weighing these pros and cons, you can make an informed decision about whether WordPress.com meets your needs, especially if you are interested in leveraging AI-driven tools for your website.
WordPress.com - Comparison with Competitors
WordPress.com
WordPress.com is a managed version of the popular open-source WordPress platform. Here are some of its unique features:
- Managed Hosting: WordPress.com offers managed WordPress hosting, which includes unrestricted bandwidth, a built-in content delivery network (CDN), and automatic updates, making it easier for users who do not want to handle the technical aspects themselves.
- Built-in Security: It includes built-in security features such as DDoS protection, malware detection and removal, and brute-force protection, ensuring the site’s safety.
- Jetpack Features: The platform comes with Jetpack features like contact forms, visitor stats, and more, even in the free plan, adding value to the user.
- SEO and Monetization Tools: WordPress.com provides built-in SEO tools and monetization options like paid content gating, WordAds, donation buttons, and eCommerce features.
Alternatives and Comparisons
Hostinger Website Builder
Hostinger Website Builder is a strong alternative that stands out for its ease of use and AI-powered tools:
- AI Website Generator: Hostinger offers an AI website generator that can create tailored websites quickly, and it includes features like a heatmap and SEO assistant.
- Drag-and-Drop Builder: It has a flexible drag-and-drop builder and over 150 responsive templates, making it user-friendly for beginners.
- eCommerce Tools: Hostinger includes eCommerce tools with zero transaction fees, which is a significant advantage over some other platforms.
HubSpot Content Hub
HubSpot Content Hub is another alternative that excels in specific areas:
- AI-Driven Design: It generates layouts and copy based on user preferences, making it great for lead generation and small business websites.
- Marketing Features: HubSpot integrates seamlessly with other HubSpot tools like CRM, marketing, and customer service platforms, making it ideal for businesses looking to manage customer interactions in one place.
- SEO Features: It includes SEO features that identify and recommend ways to optimize the website, which is beneficial for improving search engine rankings.
Squarespace
Squarespace is known for its aesthetic appeal and user-friendly interface:
- AI Builder: Squarespace offers an AI builder that lets users construct pages section by section for precise customization.
- Professional Templates: It has over 180 professional-looking designer templates, which is a major draw for users who prioritize aesthetics.
- Built-in SEO: Squarespace includes built-in SEO features like traffic and site analytics, search keyword analysis, and popular site content tracking.
Key Differences
- Customization and Control: WordPress.com allows more flexibility in terms of plugins and themes, especially in the Business plan and above, whereas Squarespace and HubSpot Content Hub have more limited customization options but are easier to use for beginners.
- AI Integration: Both Hostinger Website Builder and HubSpot Content Hub have strong AI integration for website generation and SEO optimization, which is similar to WordPress.com’s built-in tools but more focused on specific tasks.
- Ecommerce Capabilities: Hostinger and HubSpot Content Hub offer robust eCommerce features, while Squarespace has more limited eCommerce capabilities compared to WordPress.com and other dedicated eCommerce platforms like Shopify or BigCommerce.
In summary, WordPress.com is a solid choice for those familiar with WordPress but seeking a managed solution. However, if you prioritize ease of use, AI-driven website generation, or specific features like eCommerce or marketing integration, alternatives like Hostinger Website Builder, HubSpot Content Hub, or Squarespace might be more suitable depending on your needs.
WordPress.com - Frequently Asked Questions
Here are some frequently asked questions about WordPress.com, particularly focusing on the aspects relevant to website tools and AI-driven products, along with detailed responses:
1. What are the different plans available on WordPress.com?
WordPress.com offers several plans to cater to various needs. These include:- Free: $0, basic features.
- Personal: $4/month, includes a custom domain, ad-free experience, extra themes, and more.
- Premium: $8/month, adds more themes, style customization, video uploads, and Google Analytics.
- Business: $25/month, includes plugins, third-party themes, SEO tools, custom code, and more.
- Commerce: $45/month, includes all tools needed to sell online.
- Enterprise: Starting from $25,000/year, for large-scale and customized solutions.
2. How do I install a WordPress theme on WordPress.com?
To install a new theme on WordPress.com, log into your WordPress site and go to *Appearance > Themes > Add New*. Here, you can browse free themes available via WordPress.org or upload a theme you’ve downloaded or purchased by clicking the *“Upload Theme”* button. Ensure you upload the correct zip file to avoid errors.3. Can I add new features to my WordPress site using plugins?
Yes, you can add new features to your WordPress site using plugins, but this depends on your plan. The Business and Commerce plans allow you to install third-party plugins, which can add various functionalities to your site. To install a plugin, go to *Plugins > Add New* and either search for a free plugin or upload a plugin you’ve purchased or downloaded.4. How do I integrate AI writing tools into my WordPress site?
To integrate AI writing tools, you need to select an appropriate AI writing assistant that aligns with your site’s needs. Once selected, you can install the AI tool as a plugin within your WordPress dashboard. Go to *Plugins > Add New*, upload the AI tool’s zip file, and configure it by inputting the necessary API keys or service credentials. This integration allows the AI to assist in content creation and optimization.5. What are the key differences between WordPress.org and WordPress.com?
WordPress.org is free to download, but you need to manage your own hosting and domain name. WordPress.com, on the other hand, takes care of the hosting and domain name for you but comes with various pricing plans. WordPress.com plans offer additional features such as custom domains, ad-free experiences, and access to support, which are not included when using WordPress.org.6. How do I update WordPress on WordPress.com?
If you are using WordPress.com, updates are typically handled automatically by the platform. You do not need to manually update WordPress as the hosting service manages this for you. However, if you are using a self-hosted WordPress site (from WordPress.org), you can update WordPress by logging into your dashboard and following the update prompts.7. Can I import content from another blog or platform to WordPress.com?
Yes, you can import content from another blog or platform to WordPress.com. WordPress provides tools to export content from your old blog and import it into your new WordPress site. You can find detailed instructions in the official WordPress guide for importing content.8. How do I change the style of my WordPress website on WordPress.com?
To change the style of your WordPress website, you can install a new theme. Themes are available in the *Appearance > Themes > Add New* section of your dashboard. You can choose from free themes or upload a theme you’ve purchased. Themes can also include additional customization options such as colors, fonts, and more.9. What SEO tools are available on WordPress.com?
Depending on your plan, WordPress.com offers various SEO tools. The Business and Commerce plans include SEO tools that can help you optimize your site for search engines. These tools can assist with keyword optimization, content structuring, and other SEO best practices.10. How do I add a featured image to a post on WordPress.com?
To add a featured image to a post, log into your WordPress site, go to the post you are working on, and click the link to *“Set featured image”* in the *“Featured Image”* meta box. This will open your media library where you can select an existing image or upload a new one. Save the changes to apply the featured image.