
Frase - Detailed Review
Writing Tools

Frase - Product Overview
Frase.io Overview
Frase.io is an AI-powered tool that revolutionizes the process of researching, writing, and optimizing content, particularly for SEO purposes.Primary Function
Frase.io’s primary function is to streamline content creation by analyzing top-ranking search results, generating high-quality content, and optimizing it for search engines. It helps users create content that is both SEO-friendly and engaging, saving significant time and effort in the process.Target Audience
Frase.io is beneficial for a wide range of professionals, including:- SEO specialists: To improve content ranking and visibility.
- Content managers: To plan and optimize content strategies.
- Writers: To generate and structure content efficiently.
- Agencies: To manage multiple content projects simultaneously.
- Freelancers: To enhance their content creation capabilities.
- Small business owners: To create and optimize content without extensive SEO knowledge.
Key Features
Here are some of the key features of Frase.io:Content Research and Analysis
- Analyzes top-ranking search results to provide content structure and key topics.
- Identifies FAQs and ‘people also ask’ sections to ensure content is relevant and up-to-date.
Content Generation
- Generates new content based on a given topic or target keywords.
- Continues writing articles from where you left off.
- Rewrites or paraphrases existing content to maintain original intent.
SEO Optimization
- Optimizes content for SEO by identifying high-value keywords, analyzing search intent, and suggesting headlines and related topics.
- Provides recommendations to fill topic gaps and improve content quality.
Content Briefs and Outlines
- Creates detailed content briefs and outlines quickly, helping users plan content that meets their audience’s needs.
- Identifies questions your audience is asking through integrations with Google Search Console, Quora, and Reddit.
AI Writing Capabilities
- Uses Natural Language Generation (NLG) and text summarization to produce high-quality, optimized content.
- Includes features like named entity recognition, coreference resolution, and word sense disambiguation to ensure coherence and clarity.
Additional Tools
- Offers a paragraph rewriter and style transfer feature to adapt content tone and style.
- Includes tools for content curation, unlimited question research queries, and concept maps.

Frase - User Interface and Experience
User Interface Overview
The user interface of Frase.io is designed to be intuitive and user-friendly, making it accessible to a wide range of users, from novices to experienced content creators.
Ease of Use
Frase.io boasts a minimalistic and straightforward interface that does not overwhelm users with numerous options or settings. This design ensures that users can easily guess the function of every feature within the dashboard without needing to read extensive tutorials.
Interface Layout
The platform’s layout is simple and clean, which facilitates easy navigation. Users have reported no significant issues in using the application, even for those who are new to such tools. The interface is kept minimalistic, ensuring that both novice and experienced users can use it comfortably.
Features and Functionality
Frase.io offers a range of tools that are easily accessible from the dashboard. For instance, users can create new documents, analyze top-ranking content for target keywords, generate new content, rewrite or paraphrase existing content, and optimize content for SEO. These features are organized in a way that makes it easy to find and use them.
Collaboration and Workflow
The platform includes a collaboration feature that allows multiple users to work together on a project in the same workspace. This feature streamlines the workflow and speeds up the content creation process. Users can assign content briefs to team members and work together on various aspects of content creation, such as blog intros, copywriting formulas, FAQs, and headings.
Support and Resources
While Frase.io does not offer live customer support, it provides several resources to help users resolve any issues. These include crash courses, weekly webinars, a YouTube tutorial channel, and a comprehensive help center with FAQs and guides. This support system helps users get the most out of the platform even without immediate live support.
Overall User Experience
The overall user experience with Frase.io is positive, with users praising its ease of use, intuitive interface, and the significant time savings it offers in content research and optimization. The platform is particularly appreciated for its ability to analyze competitors’ content, provide immediate insights, and offer optimization guidance, all of which contribute to a seamless and efficient content creation process.
Conclusion
In summary, Frase.io’s user interface is designed for ease of use, with a clean and minimalistic layout that makes it simple for users to find and utilize its various features. The platform’s focus on user-friendly design and comprehensive support resources ensures a positive and productive user experience.

Frase - Key Features and Functionality
Frase Overview
Frase.io is an AI-driven SEO content optimization platform that offers a range of features to help content creators, SEO experts, and marketing teams generate high-quality, SEO-optimized content. Here are the main features and how they work:SERP Analysis and Data Extraction
Frase analyzes the top Google search results for a given keyword or topic, extracting valuable information such as titles, meta descriptions, HTML content, images, links, and semantic keywords related to the search.Key Benefits:
- This data helps users understand user search intent and competitor strategies, enabling the creation of more comprehensive and optimized content.
AI Article Wizard
The AI Article Wizard generates content based on the analyzed SERP data. Here’s how it works:Process:
- You input a target search query, and Frase generates an eye-catching title to increase click-through rates.
- Using the title, Frase creates relevant headings for your article outline.
- The AI incorporates your list of topics into the article and generates an outline with clear headings and subheadings to ensure smooth readability.
Content Generation and Optimization
Frase’s AI can generate various types of content, including:Content Types:
- Blog intros
- High-converting copywriting formulas
- FAQs
- Headings and more
- Users can prompt Frase to write outlines, sections for headings, or continue writing the content for them.
Content Editor
The platform includes a content editor where users can write or paste existing content. The editor provides real-time suggestions for improvement based on competitor analysis and SERP data. This helps maintain quality standards and ensures the content is optimized for search engines.Question Research
Frase extracts common questions people ask about a topic from sources like Quora and Reddit. This feature helps content creators address user intent more effectively and cover all relevant aspects of the topic.Custom AI Prompts
Users have complete control over their SEO and content workflow by using custom AI prompts. These prompts can be tailored to suit specific SEO and content needs, allowing for greater flexibility in content creation.Integration Capabilities
Frase can be integrated with various other tools and platforms, such as AI Content Labs and Albato, to automate workflows and enhance content creation. These integrations allow users to access Frase’s SERP analysis and URL data extraction tools through APIs, and to connect with over 800 popular apps to streamline content management.Content Scoring and Gap Analysis
Frase includes features to score content quality and identify content gaps by comparing your content against competitors. This ensures comprehensive coverage of topics and helps in maintaining high-quality standards.Templates
The platform offers pre-built templates to suit any content style, or users can create and save their own templates. This feature enables the creation of consistent and high-quality content quickly and easily.Conclusion
By leveraging these features, Frase helps users produce SEO-optimized content that resonates with their target audience, improves search engine rankings, and streamlines the content creation process.
Frase - Performance and Accuracy
Evaluating the Performance and Accuracy of Frase IO
Evaluating the performance and accuracy of Frase IO in the AI-driven writing tools category reveals both strengths and areas for improvement.
Strengths
1. Content Planning and Briefs
Frase IO excels in creating detailed content briefs, which is a significant time-saver for content creators. It analyzes top-ranking articles for your target keyword, providing a list of common topics, questions, and sections to include, helping you structure your content effectively.
2. SEO Optimization
The platform offers powerful SEO tools that help optimize both new and existing content. It compares your content to competitors, suggests additional topics to cover, and identifies questions to answer, leading to improved search engine rankings. For instance, using Frase IO, one user managed to boost their article from the lower end of the first page to the top result within a few days.
3. Research and Context
Frase IO’s AI Writer uses various contexts, such as the document query, SERP results, and on-page content, to generate high-quality content. This ensures the AI-generated content is relevant and well-informed.
Limitations and Areas for Improvement
1. Rewrite and Shorten Features
While Frase IO has tools for rewriting and shortening content, these features are not as effective as those in other AI writing tools. The “shorten” feature, in particular, does not always produce significantly shorter content, which is a missed opportunity given the importance of these functions in AI content generation.
2. AI-Generated Content Quality
The quality of AI-generated content depends heavily on the input provided. If the context and query are not well-defined, the output may not meet expectations. This means users need to ensure they provide clear and comprehensive context to get the best results from the AI Writer.
3. Integration of AI Tools
Currently, Frase IO’s AI Tools do not use context from the editor or SERP when generating content, which limits their effectiveness compared to other features within the platform.
In summary, Frase IO is a valuable tool for content creators, especially in terms of content planning, SEO optimization, and research. However, it has room for improvement in its rewrite and shorten features, and users need to be mindful of the context they provide to the AI Writer to achieve optimal results.

Frase - Pricing and Plans
Plans and Pricing
Solo Plan
- Price: $14.99 per month, or $12.66 per month if paid annually.
- User Seats: 1 user.
- Content: Write and optimize up to 4 articles per month. This plan includes basic access to Frase’s content optimization tools but is limited in the number of articles you can produce.
Basic Plan
- Price: $44.99 per month, or $38.25 per month if paid annually.
- User Seats: 1 user; no additional users can be added, but documents can be shared via editable links for collaboration.
- Features:
- 30 SEO documents per month (each analyzing the top 20 Google results).
- Unlimited in-editor AI writing and tools.
- Page tracking for 1 site (SEO analytics) through Google Search Console Integration.
- Unlimited document sharing via editable links.
- WordPress integration.
Team Plan
- Price: $114.99 per month, or $97.75 per month if paid annually.
- User Seats: Includes 3 users (admin 2 additional users); up to 9 users can be added at $25 per month per extra user.
- Features:
- Unlimited SEO documents.
- Unlimited in-editor AI writing and tools.
- Page tracking for unlimited sites (SEO analytics) through Google Search Console Integration.
- Unlimited document sharing via editable links.
- WordPress integration.
Enterprise Plan
- For teams needing more than 9 users, Frase offers an Enterprise plan. Details can be obtained by contacting the Frase team directly.
Pro Add-On
- Price: $35 per month.
- Features: This add-on can be applied to any plan and includes:
- Unlimited access to AI-generated content.
- Keyword search volume data for keywords in the Outline Builder.
- SERP data enrichment with domain authority and backlink data for top search results.
- Access to the Frase AI Writer for generating content at the click of a button.
Free Trial
- Frase offers a 5-day trial for $1, allowing users to explore its core features, including SERP analysis, content brief generation, topic research, content optimization suggestions, and AI writing assistance. However, there are limitations such as a 5 new document limit, no team collaboration, and limited AI word generation.
Additional Notes
- Frase incentivizes annual subscriptions with significant savings: 16% off the Solo plan, 15% off the Basic plan, and 15% off the Team plan.
- There is no traditional money-back guarantee; refunds for paid plans are handled on a case-by-case basis.

Frase - Integration and Compatibility
Frase.io: An Indispensable Tool for Content Creators
Frase.io, an AI-driven writing tool, offers extensive integration and compatibility features that make it a versatile and indispensable asset for content creators.Integrations with Popular Tools
Frase.io integrates seamlessly with a variety of popular marketing and writing tools. Here are some key integrations:Google Docs
Frase.io has a direct integration with Google Docs, allowing users to access its AI-powered tools directly within the document. This feature is particularly useful for collaborative work, enabling unlimited contributors to share feedback, make edits, and leave comments. However, this integration is only available for users with the Team Plan.WordPress
Users can integrate Frase.io with WordPress, enabling them to import optimized content directly into their website. This integration streamlines the publishing process and ensures consistent SEO optimization.Google Analytics and Google Search Console
Frase.io integrates with Google Analytics and Google Search Console, providing users with valuable insights into content performance and access to data from all sites listed under their account.HubSpot
Frase.io can be connected with HubSpot, enhancing content creation processes and allowing for more cohesive marketing strategies.Albato and Other Apps
Through Albato, Frase.io can be integrated with over 800 popular apps, including Google Sheets, Google Calendar, Slack, Salesforce, Microsoft Teams, and more. This integration allows for automated workflows and streamlined content creation processes without requiring coding skills.Compatibility Across Devices and Operating Systems
Frase.io is designed to be highly compatible across various devices and operating systems:Desktop
Frase.io is compatible with all modern desktop devices and supports browsers like Firefox, Edge, Chrome, and Opera.Mobile
The tool offers a mobile app, allowing users to manage and optimize content on-the-go. This ensures continuous productivity regardless of the user’s location.Tablets
Frase.io is compatible with tablets such as iPads and Samsung Galaxy Tabs, supporting browsers like Safari and Chrome.Operating Systems
It supports a range of operating systems, including Windows 10, macOS (version 10.15 Catalina and earlier), and Android (version 10 and earlier).Browser Extensions
In addition to its integrations, Frase.io offers a Chrome extension, although it is limited to a summarizer feature. This extension provides quick access to some of Frase.io’s essential functionalities.Custom Integrations and API
Frase.io’s API allows for custom integrations, enabling users to connect the tool with their specific applications and workflows. This flexibility is particularly beneficial for businesses looking to integrate Frase.io into their existing tech stacks without significant changes. Overall, Frase.io’s extensive integration capabilities and broad compatibility ensure that it can be seamlessly incorporated into various content creation workflows, making it a highly versatile tool for marketers and writers.
Frase - Customer Support and Resources
Customer Support
Support Ticket
If you need help using Frase, you can submit a ticket to their support team, which is available and ready to assist you.
Phone Support
For immediate assistance, you can contact Frase’s customer service via their phone number: (857) 492-6333.
Additional Resources
Help Center and Website
Help Center and Website: While the specific resources available in the help center are not detailed, the Frase website provides comprehensive information about their tools and features.
Sales Demo
Sales Demo: You can schedule a 1:1 demo with the Frase team to learn more about how their tools can meet your needs.
Email Support
Email Support: You can also reach out to Frase’s customer service via email for any queries or issues you might have.
Features and Tools
AI-Powered Tools
Frase offers a range of AI-powered tools, including content generators, introduction generators, outline generators, paraphrasing tools, and more. These tools are designed to help with content creation, SEO optimization, and content analysis.
Content Quality Features
The platform includes features like content analytics, SERP research, content briefs, fact checking, and grammar and plagiarism checks to ensure high-quality and accurate content.
User Feedback and Support Quality
Users have noted that Frase provides excellent customer support for technical issues, although some have mentioned that there is no guide available for new users.
By utilizing these support options and resources, users can effectively leverage Frase’s AI writing tools to streamline their content creation and optimization processes.

Frase - Pros and Cons
Pros of Frase AI Writing Tool
- Ease of Use: Frase is extremely easy to use, making it accessible even for those who are not familiar with advanced AI tools. You can start a new document, add your main keyword, and let Frase structure your content based on top-ranking search results.
- SEO Optimization: Frase excels in optimizing content for SEO. It analyzes the top Google search results for your target query and generates content that aligns with Google’s ranking criteria, helping you drive more traffic.
- Natural Content: The AI-generated content reads relatively naturally, making it sound more human-like than many other AI writing tools.
- Research and Structuring: Frase is a great tool for researching and structuring content. It provides insights like content outlines, keyword analysis, and essential terms to include in your article, all based on what works for your competitors.
- Time-Saving: Frase significantly reduces the time spent on creating content briefs and writing articles. It automates the research process, allowing you to generate well-researched content quickly.
- Versatile Content Creation: Frase can be used to create a wide variety of content, including blog posts, long-form articles, and web pages. It also offers templates and the ability to save custom AI prompts for repeatable workflows.
- Integration and Collaboration: Frase integrates with tools like Google Docs and WordPress, and it allows for team collaboration and project management features, making it suitable for large-scale content creation.
Cons of Frase AI Writing Tool
- Limitations in AI Writing: While Frase’s AI writing tool is impressive, it is not ideal for writing introductions and conclusions. It still requires a human touch to ensure the content is polished and engaging.
- Minor Grammatical Errors: There may be a few minor grammatical errors in the AI-generated content, which need to be corrected manually.
- Pricing: Frase is considered expensive, especially for its basic plan, which offers limited documents per month. This can be a significant drawback for users on a budget.
- AI Writing Quality: Some users feel that Frase’s AI writing tool is not the best feature of the platform and that it is more suited for generating SEO-focused content rather than high-quality blog content.
Summary
In summary, Frase is a powerful tool for SEO optimization and content research, but it has some limitations in its AI writing capabilities and is priced on the higher side.

Frase - Comparison with Competitors
Frase.io
- AI Writing Capabilities: Frase offers an extensive AI-powered writing assistant that can generate content based on top-performing articles from search engine results pages (SERPs). It provides content briefs, suggests keywords, and optimizes content for SEO.
- Content Optimization: Frase uses topic modeling and keyword suggestions to optimize content. It also includes a content editor for real-time suggestions and improvements based on competitor analysis.
- Research Tools: Frase includes SERP analysis, content briefs, and question research to help address user intent effectively.
- User Interface and Pricing: Frase has a feature-rich interface, though it may have a learning curve for new users. It is generally more affordable with transparent pricing.
- Unique Features: Frase allows users to generate outlines, headings, and AI-driven content based on specific instructions. It also offers customization through AI prompts to suit specific SEO and content needs.
Clearscope
- Content Optimization: Clearscope focuses more on advanced content optimization rather than AI writing capabilities. It offers data-driven insights, content grading, and recommendations.
- Integrations: Clearscope integrates seamlessly with tools like Google Docs and WordPress, which is not as extensive in Frase.
- Pricing and Support: Clearscope has a higher-priced structure with custom quotes required, and it offers limited email support but live training.
- Unique Features: Clearscope excels in competitor analysis and keyword research, and it provides comprehensive tutorials and exceptional customer support.
KoalaWriter
- AI Writing Capabilities: KoalaWriter uses GPT-4 and Google’s AI technologies to produce high-quality, SEO-optimized content quickly. It is particularly good for short-form content and has a user-friendly interface.
- SEO Tools: Integrated tools ensure content is optimized for search engines, similar to Frase, but KoalaWriter is more geared towards chat-style interfaces.
- Pricing: KoalaWriter has various pricing tiers, with higher tiers being more expensive, which might be a challenge for small businesses or individuals.
- Unique Features: KoalaWriter is versatile and suitable for various content types, including blog posts, articles, and social media content. It also receives regular updates with the latest AI advancements.
Jasper
- Content Creation: Jasper is versatile and can handle both short-form and long-form content. It supports 25 languages and offers customizable content rules, making it a strong competitor to Frase in terms of content generation.
- SEO Optimization: Jasper generates fully optimized SEO content, but its output may require additional editing, especially for long-form content.
- Pricing: Jasper’s plans are generally more expensive compared to Frase, with pricing scaling up based on word count.
- Unique Features: Jasper offers a Google Docs-style editor, access to 50 proven templates, and the ability to create content for various marketing mediums.
Type
- Content Generation: Type is designed specifically for writers and allows uploading briefs, style references, and research documents to generate high-quality drafts. It uses ChatGPT or Claude as underlying LLMs, giving users more control over the output.
- Contextual Understanding: Type excels in maintaining consistency across long documents and offers tools for refining ideas and checking for readability, grammar, and spelling errors.
- Unique Features: Type provides custom templates, keyboard shortcuts, and document review tools, making it a strong option for writers needing structured content.
Key Differences and Alternatives
- If you prioritize comprehensive content research and AI-powered writing assistance, Frase might be the best choice. However, if you need more advanced content optimization and seamless integrations with popular tools, Clearscope could be a better fit.
- For those looking for a user-friendly interface and high-quality output with minimal editing, KoalaWriter is a good option. Jasper is ideal for those who need to generate content quickly across various mediums, despite its higher cost.
- Type is a strong alternative for writers who need to develop comprehensive outlines and structured content, especially if they prefer using ChatGPT or Claude as the underlying LLM.
Each tool has its unique strengths and weaknesses, so the choice ultimately depends on your specific needs and preferences in content creation and optimization.

Frase - Frequently Asked Questions
Here are some frequently asked questions about Frase, along with detailed responses to each:
What is Frase and how does it work?
Frase is an AI-powered tool that helps in researching, writing, and optimizing content. It works by analyzing the top Google search results for your target search query, using this information to generate high-quality, research-driven articles. You can input a title or let Frase suggest one, and it will create an outline with headings and subheadings. The AI then generates content based on this outline, ensuring it is SEO-optimized and relevant.What types of content can I create with Frase?
Frase supports the creation of a wide variety of content, including blog posts, long-form articles, web pages, FAQs, and more. It can generate controlled outputs like blog intros, high-converting copywriting formulas, and headings. You can also use Frase to rewrite or paraphrase existing content.How does Frase optimize content for SEO?
Frase optimizes content by conducting SERP-based research directly within the document. When you input your target query, Frase analyzes the top Google search results and crafts content based on this research, ensuring that your articles are optimized and relevant. It also provides suggestions to improve the SEO quality of your content.What are the different pricing plans offered by Frase?
Frase offers three subscription plans: Solo, Basic, and Team. The Solo plan is for new projects and includes 1 user seat, allowing you to write and optimize 4 articles per month and generate 4,000 AI words per month. The Basic plan is suitable for organizations with content plans and SEO goals, offering 1 user seat and the ability to write and optimize 30 articles per month. The Team plan is ideal for teams, providing multiple user seats, unlimited article writing and optimization, and the ability to generate 4,000 AI words per month.Can I use Frase without a target query?
Yes, you can start drafting your document in Frase without a target query and add it later when you’re ready. This allows you to optimize your content at any stage of the writing process.How does Frase handle multilingual content?
Frase supports multilingual optimization in several languages, including English, Spanish, French, German, Italian, Dutch, Portuguese, and Danish. This makes it a versatile tool for content creators working in different languages.What tools and features does Frase offer for content creation and management?
Frase offers a range of tools, including AI-powered writing, content research, outlining, and optimization. It also provides pre-built templates, the ability to save custom AI prompts, and integrations with Google Docs and WordPress. Additionally, Frase allows for team collaboration, project management, and the organization of documents in folders.Can I customize the tone and style of the content generated by Frase?
Yes, you can set a tone of voice for your AI-generated content to ensure it sounds more human and aligns with your brand. You can select from a default list of tones or create your own for a more personalized touch.How does Frase ensure the originality of the generated content?
Frase generates content based on the analysis of top Google search results, but it does so in a way that ensures originality. For example, in a case study, an AI-generated paragraph showed only a 4% similarity with the original article when checked with Grammarly.Is there a free trial available for Frase?
Yes, Frase offers a 5-day free trial for $1, which can be canceled at any time. This allows users to try the platform before committing financially.
Frase - Conclusion and Recommendation
Final Assessment of Frase.io
Frase.io is a highly effective AI-driven writing tool that stands out for its comprehensive suite of features aimed at streamlining and optimizing content creation. Here’s a detailed look at who would benefit most from using it and an overall recommendation.Key Benefits and Features
- Content Optimization: Frase.io excels in creating SEO-optimized content by analyzing top-ranking articles, suggesting relevant keywords, and providing real-time SEO suggestions to improve search rankings.
- AI Writing Tools: The platform includes an AI writer that can generate content, create outlines, and even rewrite sections to minimize writer’s block. It also adjusts to the style and tone of your business, ensuring consistent branding.
- Research and Outline Builder: Frase.io’s research feature processes the top 20 search results for any query, providing valuable insights on word count, headers, and images. The Outline Builder helps structure articles efficiently by pulling in headers and topics from top-ranking articles.
- Collaboration and Sharing: The tool allows easy sharing of documents, facilitating seamless collaboration among team members.
- Content Improvement: Frase.io can analyze and improve existing content, giving older articles a fresh boost in search results.
Who Would Benefit Most
Frase.io is particularly beneficial for several groups:- Marketers and Content Creators: Those responsible for generating high volumes of content will find Frase.io invaluable in streamlining their workflow, improving content quality, and enhancing SEO performance.
- Businesses with High Content Demands: Companies needing to maintain a steady flow of high-quality, SEO-friendly content will appreciate Frase.io’s ability to support the creation and optimization of over 30 articles per month.
- Beginners in Content Creation: The intuitive interface and user-friendly AI tools make Frase.io accessible even for those new to content creation or SEO.
Overall Recommendation
Frase.io is an excellent choice for anyone serious about boosting their content marketing efforts. Here are some key points to consider:- Efficiency and Productivity: Frase.io significantly reduces the time spent on content creation, allowing you to focus on more strategic and creative aspects of your work.
- Quality and Optimization: The tool ensures that your content is well-structured, informative, and optimized for search engines, leading to better search rankings and increased traffic.
- Versatility: Frase.io can be used to create various types of content, including articles, blog posts, web pages, and more, making it a versatile tool for diverse content needs.