
Textio - Detailed Review
Writing Tools

Textio - Product Overview
Textio Overview
Textio is an AI-driven writing tool that revolutionizes the way companies approach their communication, particularly in recruitment and performance management.Primary Function
Textio’s primary function is to analyze and improve written content, such as job postings, emails, and performance feedback, to make it more engaging, inclusive, and effective. The platform uses advanced AI technology, including natural language processing (NLP) and machine learning algorithms, to provide real-time feedback on language and tone. This helps companies attract a diverse pool of candidates and create a more inclusive workplace environment.Target Audience
The target audience for Textio includes HR professionals, recruiters, hiring managers, and diversity and inclusion leaders. These individuals are responsible for recruiting and retaining talent within organizations and are looking for innovative solutions to improve their hiring processes and ensure diversity within their teams.Key Features
Context and Bias Verification
Textio verifies content for context and bias, ensuring that the language used is free from harmful biases and is appropriate for the intended audience. This feature helps in crafting feedback that is actionable and unbiased, and it guides users to write clear and inclusive content.Performance Optimization
Textio is optimized for performance, helping users achieve their goals with their message. It analyzes language patterns and predicts how different word choices will impact the effectiveness of the text. This includes flagging sentences that are too long or complex and suggesting alternative wording to make the content more engaging and easy to understand.Data-Driven Guidance
Textio provides data-driven guidance by leveraging a massive dataset of real-world hiring outcomes from millions of job listings and recruiting emails. This data is used to generate suggestions for inclusive workplace communication, ensuring that the language used is effective and appealing to a diverse audience.Real-Time Feedback and Analytics
The platform offers real-time feedback on how to improve job postings and other written content to attract a more diverse pool of candidates. Additionally, Textio provides analytics tools to track the performance of job postings over time, allowing companies to make data-driven decisions to improve their recruitment efforts.Customizable Brand Guidance
Textio allows companies to customize the platform to systematize and scale their unique brand voice. This ensures that the content generated aligns with the company’s authentic and consistent brand voice. By integrating these features, Textio helps businesses create high-quality, inclusive content that resonates with their target audiences and drives meaningful results.
Textio - User Interface and Experience
User Interface of Textio
The user interface of Textio, particularly in its Writing Tools AI-driven product, is crafted to balance richness of data with ease of use, ensuring a seamless and effective user experience.
Interface Design
Textio’s interface is intuitive and easy to navigate. It uses sophisticated coloring and highlighting to provide guidance without overwhelming the user. For example, green outlines indicate opportunities to replace words or phrases with more effective alternatives, which are determined by analyzing millions of job descriptions and their outcomes.
Real-Time Guidance
The platform offers real-time feedback as you write, highlighting language that may be biased or less effective. This guidance is contextually relevant, focusing on the most impactful changes rather than cluttering the document with excessive markup. This approach helps maintain the user’s focus on writing without unnecessary distractions.
Ease of Use
Users have consistently praised Textio for its ease of use. The interface is described as “very easy to navigate” and “practically intuitive.” The tool provides clear and actionable suggestions, making it simple for users to improve their job descriptions and other written content.
Feedback and Suggestions
Textio’s AI-driven suggestions are a key feature. The platform suggests alternative words and phrases to enhance the writing, and it also flags language that could be biased or less appealing to certain groups. This helps users create more inclusive and effective job descriptions.
Data-Driven Insights
The tool provides statistical insights into the impact of your writing, such as audience engagement and grammar checks. This data is presented in a way that is easy to understand and act upon, helping users make informed decisions about their content.
Manager Feedback Tools
In addition to writing tools, Textio also offers features for managers to give actionable feedback. It includes shortcut prompts, real-time guidance, and a tone adjuster to ensure feedback is empathetic and direct. This helps managers save time and improve the quality of their feedback.
Overall User Experience
The overall user experience with Textio is positive, with users appreciating its ability to facilitate targeted and effective writing. It helps maintain consistency across brand communications and saves time by providing immediate feedback and suggestions. Users also value the tool’s ability to remove biases from job descriptions, making the hiring process more inclusive.
Conclusion
In summary, Textio’s user interface is designed to be user-friendly, providing clear and actionable feedback that enhances the writing process without overwhelming the user. Its ease of use and real-time guidance make it a valuable tool for creating effective and inclusive written content.

Textio - Key Features and Functionality
Textio Overview
Textio is an AI-driven writing platform that offers a range of features to help businesses improve the quality and effectiveness of their recruiting content, performance reviews, and other written communications. Here are the main features and how they work:Augmented Writing Tools
Textio provides an augmented writing environment that includes a language editor, style check, spell check, grammar check, and punctuation check. These tools help ensure that the content is free from errors and is written in a clear, engaging style.Contextual Guidance and Scoring
The platform offers contextual guidance and scoring based on the type of job and location. It automatically detects the job type and location, providing relevant scoring models and guidance to attract the right candidates. This feature is backed by data from over a quarter billion job listings with real-world outcomes.Document Library and Workflow Management
Textio features a centralized document library where users can create, review, approve, and publish content. Documents can be marked as Draft, Shared, or Finished, allowing for clear workflow management and collaboration. The library also tracks the Textio Score and gender tone at the time of publication, enabling users to compare scores over time.Language Tone Detection and Inclusive Language
Textio includes a gender tone meter and other tools to detect and replace age or gender-specific phrases, exclusionary metaphors, and explicit language. This helps employers create more inclusive job descriptions, which can influence who sees job ads and who is invited to interview.Integration with Other Systems
Textio integrates with various applicant tracking systems (ATS), email management tools, and networking platforms such as Greenhouse, Workday, Microsoft Outlook, Gmail, and LinkedIn. This integration extends to performance management systems like SAP SuccessFactors, allowing managers to generate performance reviews directly within these platforms.Performance Reviews
The integration with SAP SuccessFactors and other performance management tools enables managers to generate actionable, personalized performance reviews in half the time. Textio supports upward feedback, downward feedback, peer feedback, and 360 feedback, ensuring clear and actionable feedback across the organization.AI-Powered Feedback and Bias Mitigation
Textio’s AI is built with bias mitigation in mind. The platform tests its generative AI outputs to ensure they do not contain demographic biases based on gender, race, or age. This involves varying names in input text and comparing the generated content to detect any biases. The AI models are trained on diverse datasets to avoid biases in representation and labeling.Reporting and Analytics
Textio provides an analytics dashboard that allows hiring managers to gain insights into the performance of hiring content. They can compare their content with competitors’ posts and track the progress of cultural or brand-specific initiatives. This helps in making data-driven decisions to improve recruitment outcomes.Templates and Content Management
The platform offers template management and a content library, making it easier to reuse and manage content. Users can create and manage templates, ensuring consistency in their hiring content across different job listings and communications.Conclusion
In summary, Textio leverages AI to enhance the writing process, ensure inclusivity, and provide actionable insights, making it a valuable tool for improving recruitment and performance management practices.
Textio - Performance and Accuracy
Performance Enhancements
Textio’s AI is highly effective in enhancing the writing process, particularly for tasks like performance reviews and job postings. It can identify trends and summarize critical themes from performance data, helping to shape the content of reviews.
Textio’s tools, such as Textio Verified, ensure that the content generated is accurate, of high quality, and free from bias. This system assesses the type of content, target audience, and what constitutes “good” content for the specific project, delivering work-safe and high-quality output.
Accuracy and Bias Mitigation
Textio places a strong emphasis on accuracy and bias mitigation. The AI is trained on numerous examples specific to its domain, ensuring that the feedback generated is clear, actionable, and relevant. It flags sentences that are too long or complex and can rewrite input to improve clarity.
Textio also addresses the issue of bias by using a gold-standard approach to developing responsible AI, mitigating both machine and human biases. This ensures that the feedback provided is unbiased and constructive.
Editing and Feedback
Textio is useful for editing and refining drafts. It can trim or expand sections, suggest different wording for tricky parts, and correct spelling and grammar errors. Additionally, tools like Textio Lift provide feedback on the clarity, actionability, relevance, and bias of the writing, offering tips for improvement.
Limitations
Despite its strengths, Textio has some limitations:
- Cost Transparency: One of the significant drawbacks is the lack of clear pricing information. Users have to guess the cost or contact support, which can be frustrating.
- Language Support: Textio is only available in English, which limits its use for companies that need support in other languages.
- Customer Support: Users have reported that the customer support is not up to par, with limited hours and insufficient response times.
Areas for Improvement
To improve, Textio could focus on:
- Enhancing Customer Support: Improving the availability and responsiveness of customer support would significantly enhance user satisfaction.
- Expanding Language Support: Although Textio has decided not to expand beyond English, this remains a significant limitation for global companies.
- Providing Clear Pricing: Transparency in pricing would help potential users make informed decisions about whether to use the service.
Overall, Textio’s performance and accuracy are strong, particularly in its ability to generate high-quality, bias-free content. However, addressing the limitations in cost transparency, language support, and customer service would further enhance its value to users.

Textio - Pricing and Plans
Pricing Structure Overview
When considering the pricing structure of Textio, here are some key points to note:Custom Pricing
Textio does not offer standardized pricing plans like many other AI writing tools. Instead, it provides custom pricing based on the specific needs of the company. This means that the cost can vary widely depending on the organization’s requirements.Annual Costs
While there are no fixed tiers, the average annual cost for Textio software is approximately $30,000. However, prices can range up to $130,000 annually, depending on the scope and scale of the implementation.No Free Plan or Trial
Unlike some other AI writing tools, Textio does not offer a free plan or a free trial. This indicates that potential users need to engage directly with Textio to discuss and agree on a pricing structure that suits their needs.Features
Despite the lack of specific pricing tiers, Textio offers a range of features that enhance writing effectiveness. These include:Shortcut Prompts
Guides managers through crafting feedback with quick and easy prompts.Real-time Guidance
Highlights language that doesn’t belong in performance feedback and suggests improvements.Risk Detection
Flags comments about sensitive topics like physical appearance or parental status.Tone Adjuster
Helps strike an empathetic and direct tone.Feedback Organizer
Saves and organizes all feedback in one place.Savings Through Third-Party Services
Users can potentially achieve savings on Textio software by leveraging services like Vendr, which uses community insights and transaction data to negotiate lower prices. Vendr customers have achieved an average savings of around 18% on Textio software.Conclusion
In summary, Textio’s pricing is highly customized and does not fit into traditional tiered plans. Users must contact Textio directly to get a quote, and there are no free plans or trials available. However, the tool offers a range of valuable features to enhance writing and communication.
Textio - Integration and Compatibility
Integrations with Other Tools
Textio integrates with several key applications and systems, including:Applicant Tracking Systems (ATS)
Textio integrates with ATS platforms like Greenhouse, iCIMS Talent Cloud, Workday HCM, and Oracle Taleo Cloud. This allows users to write and publish job postings directly from Textio into their ATS, streamlining the hiring process.Email Management
It integrates with email services such as Gmail and Microsoft Outlook, enabling users to edit and send recruiting emails and other documents directly from these platforms.Networking Platforms
Textio also integrates with LinkedIn for Business, allowing users to manage and optimize their recruiting content across multiple channels.Setup and Configuration
To enable the integration with platforms like Greenhouse Recruiting, users need to contact their Textio customer success manager for guidance. The setup involves configuring Greenhouse Recruiting’s Harvest API and webhooks to grant Textio the necessary permissions. Additionally, users may need to install Textio’s Chrome extension from the Google web store.Compatibility Across Platforms and Devices
Textio is highly compatible across various platforms and devices:Web Browsers
The web application supports Chrome, Internet Explorer, Firefox, Safari, and Opera.Mobile Devices
While Textio does not have native mobile apps, it is accessible on web browsers supported by Android and iPhone/iPad devices.Single Sign-On (SSO)
Textio supports SSO through SAML 2.0 providers like AzureAD and Okta, ensuring secure and convenient access.Security and Infrastructure
Textio’s infrastructure is built and hosted on Amazon Web Services (AWS), ensuring high reliability and availability. The platform leverages AWS security groups, VPC, and network ACLs to segment its network and protect critical systems. This setup ensures that the service is highly available and scalable, with automatic failover and continuous monitoring. In summary, Textio’s integrations with various tools and its compatibility across different platforms and devices make it a versatile and user-friendly solution for improving recruiting content and streamlining hiring processes.
Textio - Customer Support and Resources
Customer Support Options
Textio provides multiple channels for customers to seek help:Phone Support
Users can contact Textio via phone at 800-898-1401.Email/Help Desk
Customers can also reach out through email at sales@textio.com.Customer Support Center
Textio has a customer support center with frequently asked questions. However, users have noted that this resource is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time and may not be entirely satisfactory.Additional Resources
Textio offers a variety of resources to support its users:Resource Center
This includes reports, videos, guides, and courses on topics such as AI, HR, burnout, and more. These resources aim to help users manage inclusive language and achieve their inclusion and belonging goals.Blog
Textio’s blog provides updates on product innovations, tips on hiring and recruitment, and insights into how to use the platform effectively. It covers topics like avoiding harmful language in hiring content, the importance of language measurement, and how to create optimized and inclusive recruiting content.Integrations and Extensions
Textio integrates with various applications such as Gmail, Microsoft Outlook, LinkedIn for Business, Workday HCM, iCIMS Talent Cloud, Oracle Taleo Cloud, and Greenhouse. These integrations allow users to access Textio’s features directly within their existing systems.Training and Guides
While specific training programs are not detailed, the platform’s design and blog posts suggest that users can learn how to use the tool through the resources provided and the intuitive user interface.Despite these resources, it’s important to note that some users have expressed dissatisfaction with the customer support, particularly highlighting the limited availability and response times.

Textio - Pros and Cons
Advantages of Textio
Textio offers several significant advantages, particularly in the areas of writing optimization, bias mitigation, and performance management.Inclusive and Bias-Free Content
Textio uses AI to ensure that the content generated is free from bias and promotes diversity, equity, and inclusion (DEIB) initiatives. It analyzes language to identify and mitigate unconscious bias, making it an invaluable tool for creating inclusive job postings and performance reviews.Efficiency in Recruitment and Talent Acquisition
Textio streamlines the recruitment process by optimizing job listings and reducing the need for back-and-forth communication between teams. It helps companies write job descriptions more efficiently, using on-brand and inclusive language that appeals to a broader range of candidates.Performance Management and Feedback
Textio enhances performance management by generating high-quality, actionable feedback. It assists managers in structuring hard conversations and provides real-time feedback on language use, ensuring that communications are clear and effective. The platform integrates with tools like Workday, SAP SuccessFactors, and Lattice, making it seamless to use within existing workflows.User-Friendly Interface and Automation
Users praise Textio’s intuitive interface and its ability to automate tasks such as goal setting and feedback collection. This automation saves time and reduces the administrative burden, leading to more comprehensive performance reviews.Data Privacy and Security
Textio prioritizes data privacy and security, automatically stripping content of personally identifiable information (PII) and ensuring that results are bias-free. The platform maintains best-in-class security certifications to protect user data.Partnerships and Collaborations
Textio offers co-marketing, co-selling, integrations, and collaborations with various partners, which can be beneficial for companies looking to create more equitable and inclusive workplaces.Disadvantages of Textio
Despite its many advantages, Textio also has some notable disadvantages.Lack of Cost Transparency
One of the significant drawbacks is the lack of clear pricing information. Textio does not provide transparent pricing, leaving potential users to guess or contact support for details. This lack of transparency can be frustrating, especially given that the cost can be substantial, with annual pricing starting at $15,000.Limited Language Support
Textio is currently only available in English, which can be a significant limitation for companies that operate in multilingual environments or need support in other languages.Customer Service Issues
Users have reported dissatisfaction with Textio’s customer service, describing it as non-existent or insufficient. The support is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time, which can be inconvenient for users in different time zones or with urgent issues.Limited Customization
Some users have noted that Textio’s templates can feel restrictive, particularly for companies with unique performance review processes or specific industry requirements. This limited customization can make it challenging to align the platform with the company’s specific needs.Additional Costs
In addition to the subscription fees, Textio may incur one-time costs for hardware or server setup, ranging from $500 to $2,000, which potential buyers need to consider when budgeting for the implementation. By understanding these pros and cons, users can make a more informed decision about whether Textio aligns with their needs and budget.
Textio - Comparison with Competitors
When comparing Textio to other AI-driven writing tools, several unique features and potential alternatives stand out.
Unique Features of Textio
Augmented Writing
Textio provides real-time feedback and suggestions to improve the effectiveness and inclusivity of written content. This feature is particularly valuable for crafting job postings, marketing materials, and internal communications.
Predictive Analytics
Textio’s predictive analytics predict the impact of language choices on audience engagement, allowing users to fine-tune their writing for maximum impact.
Bias Reduction
Textio is renowned for its ability to identify and mitigate biases in job postings and other content, ensuring that the language is inclusive and fair.
Continuous Innovation
Textio regularly updates its features, including plans to expand support for additional languages and incorporate machine learning algorithms to adapt to individual writing styles.
Potential Alternatives
Grammarly
Key Features
Grammarly Premium offers suggestions to improve readability and engagement, and it includes the latest trends in language to ensure respectful and up-to-date content. It is particularly useful for job descriptions and other work-related writing.
Pricing
Grammarly offers monthly and annual subscriptions, with a 7-day trial available. The business plan costs $25 per member per month, or $12.50 per member per month for annual subscriptions.
Difference
While Grammarly focuses more on grammar, spelling, and readability, Textio specializes in augmented writing and predictive analytics.
Ginger
Key Features
Ginger uses smart technology to improve writing and offers translation in 40 languages, making it suitable for global teams. It integrates with many common apps and is available in a business version for large teams.
Pricing
Ginger’s annual fee is $12.48 per month or $4.99 per month for each member under its Ginger Teams offer. There is a free version available but no free trial.
Difference
Ginger’s strength lies in its translation capabilities and integration with various apps, whereas Textio focuses on real-time feedback and predictive analytics.
Ongig Text Analyzer
Key Features
Ongig Text Analyzer helps optimize job descriptions and other hiring content by identifying biases and suggesting improvements. It also streamlines the content creation process.
Difference
While Ongig Text Analyzer is specifically geared towards hiring content, Textio has a broader application across various types of business communications.
KoalaWriter
Key Features
KoalaWriter uses GPT-4 and Google’s AI technologies to produce high-quality, SEO-optimized content quickly. It is user-friendly and suitable for various content types, including blog posts and social media content.
Pricing
KoalaWriter offers several pricing tiers, starting at $9/month for 15,000 words and 250 messages.
Difference
KoalaWriter is more focused on content generation and SEO optimization, whereas Textio emphasizes real-time feedback and predictive analytics to enhance existing content.
Jasper
Key Features
Jasper supports both short-form and long-form content creation, works in 25 languages, and includes features like content optimization for SEO and social media posts. It also has a Google Docs-style editor.
Pricing
Jasper’s pricing starts at $29/month for 20,000 words and scales up based on word count.
Difference
Jasper is versatile in content creation but may require additional editing, especially for long-form content. Textio, on the other hand, focuses on enhancing and fine-tuning existing content rather than generating new content from scratch.
Each of these tools has its unique strengths and can serve different needs within the realm of AI-driven writing enhancement. Textio stands out for its specialized features in augmented writing and predictive analytics, making it a valuable tool for businesses seeking to improve the effectiveness and inclusivity of their written communication.

Textio - Frequently Asked Questions
Here are some frequently asked questions about Textio, along with detailed responses to each:
What is Textio and how does it work?
Textio is an AI-powered writing enhancement tool that provides real-time feedback and suggestions to improve the effectiveness and inclusivity of written content. It analyzes language data and applies predictive analytics to help users craft communication that resonates with their intended audience. Key features include augmented writing, predictive analytics, and bias detection to ensure clear, engaging, and inclusive content.How can Textio improve my business communication?
Textio enhances business communication by offering insights into language effectiveness, predicting audience engagement, and providing suggestions for more inclusive and impactful writing. This leads to clearer, more engaging content that aligns with organizational goals. It also helps in reducing biased language and improving employee engagement through more accurate performance assessments.What are the core features of Textio?
Textio’s core features include:- Augmented Writing: Provides real-time feedback and suggestions to make written content more engaging and inclusive.
- Predictive Analytics: Predicts the effectiveness of language choices, allowing users to fine-tune their writing for maximum impact.
- Bias Interruption: Identifies and suggests alternatives for biased language to promote diversity and inclusion.
- Language Tone Analysis: Analyzes the tone of the text to ensure it aligns with the intended message and audience.
- Data-Driven Insights: Utilizes data analytics to provide actionable insights and recommendations for improving writing.
Does Textio offer a free plan or trial?
Textio does not offer a free plan, but it does provide an option to request a free trial. This allows potential users to test the software before committing to a purchase.How much does Textio cost?
Textio’s pricing is custom and typically starts at $15,000 annually, depending on the size of the organization and the specific features required. The pricing model is flexible, offering options for annual or monthly subscriptions.What industries and companies use Textio?
Textio is used by a variety of industries and companies, including Johnson & Johnson, Cisco, Hulu, Tesco, Oracle, McDonald’s, eBay, American Express, Spotify, Nestle, Twitter, and Zillow. It is particularly well-suited for companies aiming to improve their talent management processes and foster a more equitable workplace.How does Textio combat bias in its AI suggestions?
Textio has a strong focus on combating bias in its AI suggestions. It uses bias-detection capabilities that layer on top of the generative AI output to catch any personality-based or biased language. The platform recommends the most equitable alternatives among the generative AI options, ensuring that the feedback is focused on work deliverables and behaviors rather than personal traits.What kind of support and training does Textio offer?
Textio provides comprehensive training resources and dedicated support to help users get the most out of the platform. This includes user-friendly interface design, custom reporting, and security features to protect user data and ensure compliance with industry standards.Can Textio integrate with other tools and platforms?
Yes, Textio seamlessly integrates with popular platforms like Microsoft Word, Outlook, and various applicant tracking systems (ATS). This integration capability enhances team productivity and streamlines the writing process.How does Textio handle document collaboration?
Textio enables multiple users to work on the same document simultaneously through its collaboration tools. This feature enhances team productivity and ensures that documents are managed efficiently.What are some upcoming features and innovations in Textio?
Textio is continuously evolving with upcoming features such as expanded support for additional languages, advancements in AI technology to provide more precise and personalized writing suggestions, and the incorporation of machine learning algorithms that adapt to individual writing styles.