Product Overview of Accurat AI
Accurat AI is a location intelligence company founded in 2018 in Belgium, specializing in providing actionable insights to retail, media, and real estate brands, particularly in the BeNeLux and Germany regions.
What Accurat AI Does
Accurat AI analyzes real-world consumer behavior by collecting and processing large volumes of location data. This data is used to offer a comprehensive market overview, enabling clients to make informed decisions. The platform combines location data on businesses, customers, and competitors to provide unbiased and accurate insights into consumer behavior beyond the confines of a single brand or category.
Key Features and Functionality
1. Data Collection and Processing
Accurat AI collects millions of real-time data points daily from hundreds of thousands of users who consent to share their location data. This data is collected using an SDK that minimizes battery consumption while adhering to GDPR and location permission requirements. The data is then cleaned and processed to remove duplicates, low-accuracy coordinates, and invalid data points.
2. Personalized Dashboards
Clients can access personalized dashboards through a secure login. These dashboards provide a comprehensive overview of a brand’s performance, allowing users to select specific shops or view a global overview. Insights can be exported in various formats such as PNG, PDF, or CSV.
3. High Accuracy and Real-Time Insights
The data processed by Accurat AI has an accuracy of approximately 95%. The platform provides insights on a near-real-time basis, contrasting with traditional methods that might deliver static reports after weeks or months.
4. Deep Dive Capabilities
Unlike many competitors, Accurat AI offers the ability to perform a deep dive on specific audiences, regions, or even local situations. This granular analysis is possible due to the large sample sizes and the extensive historical data available.
5. Market Trend Analysis and Campaign Impact Assessment
Clients can monitor market trends, assess the impact of their marketing campaigns, and evaluate the effectiveness of both their own and their competitors’ efforts over time. This helps in optimizing marketing strategies and improving overall business performance.
6. Plug & Play Solution
Accurat AI’s approach is unique because it works with its own data, making the insights plug & play. This eliminates the need for clients to provide their own data, making it particularly beneficial for small stores and businesses that may not have extensive data resources.
Benefits
Informed Decision Making
Accurat AI empowers businesses to make informed decisions based on solid and complete data, filling the gap in understanding customer behavior beyond the brand.
Competitive Insights
The platform provides insights into competitors’ efforts, helping businesses to stay competitive and adapt their strategies accordingly.
Efficient Data Visualization
The dashboards and reporting tools enable easy visualization and analysis of complex data, facilitating smarter and quicker decision-making.
Overall, Accurat AI offers a robust and accurate location intelligence solution that helps retail, media, and real estate brands gain deep insights into consumer behavior, ultimately driving better decision-making and business performance.