Product Overview
Affectiva’s Emotion AI technology is designed to analyze and interpret human emotional states with high accuracy, enabling businesses and researchers to gain deep insights into consumer behavior, enhance user experiences, and optimize content.
Key Features and Functionality
Emotion SDK
- Affectiva’s Emotion SDK allows developers to integrate emotion AI capabilities directly into their applications. This SDK leverages a robust dataset of over 14.7 million faces and 8 billion facial frames, enabling the analysis of facial expressions in real-time.
- It measures over 30 different facial classifiers, including 9 distinct emotional states such as happiness, surprise, anger, and more.
- The SDK is easy to use and integrates seamlessly with various research methodologies, making it a versatile tool for developers.
Emotion-as-a-Service
- Affectiva offers an Emotion-as-a-Service model, which provides cloud-based tools for real-time and post-event analysis of human expressions and emotions. This service allows businesses to gain actionable insights into customer engagement and behavioral trends without needing extensive in-house AI infrastructure.
Media Analytics
- Affectiva’s Media Analytics solutions are used to optimize content and media spend by measuring consumer emotional responses to videos, ads, movies, and TV shows. This includes ad testing, entertainment content testing, and qualitative research.
- The technology helps content creators understand viewer emotional engagement, identify key emotional moments, and optimize narrative flow and character development. It also aids in creating more engaging movie trailers and marketing materials.
Facial and Speech Analytics
- Affectiva’s Emotion AI combines facial expression analysis with speech detection to provide richer insights into human emotions. Using a standard webcam, the system can classify facial expressions into seven main emotions (anger, contempt, disgust, fear, joy, sadness, and surprise). Additionally, it can analyze speech to understand the tone and how something is said.
Integration and Scalability
- The solutions are device-agnostic, working across mobile, tablet, desktop, and physical environments with optical sensors, standard webcams, near-infrared, and RGB cameras. This flexibility makes it easy to integrate Affectiva’s technology into various applications and research settings.
Data and Accuracy
- Affectiva’s technology is built using the world’s largest emotion database, which includes over 80,000 ads and more than 14.7 million faces analyzed in 90 countries. The system achieves high accuracy rates, surpassing 90% in identifying primary emotions.
Industry Applications
- Affectiva’s solutions cater to a wide array of industries, including automotive, media and entertainment, mental wellness, and market research. The technology is used by 26% of the Fortune Global 500 and 90% of the world’s largest advertisers to enhance user experiences, improve safety, and deliver deeper insights into consumer behavior.
In summary, Affectiva’s Emotion AI products offer a powerful suite of tools for analyzing and understanding human emotions, providing businesses and researchers with valuable insights to enhance user experiences, optimize content, and drive meaningful engagement.