Attention Insight is an AI-powered analytics tool designed to help designers, marketers, and content creators optimize their digital content by predicting and visualizing user attention patterns. Here’s a comprehensive overview of what the product does and its key features:
What Attention Insight Does
Attention Insight utilizes advanced machine learning algorithms, trained on extensive eye-tracking data, to simulate how users visually interact with digital content such as websites, mobile applications, advertisements, and more. This allows users to understand where and how their audience is likely to focus their attention, enabling data-driven decisions to enhance user engagement and conversion rates.
Key Features and Functionality
AI Heatmaps
Attention Insight generates instant AI heatmaps that visually represent the most eye-catching parts of a design using warm-to-cold colors. Areas attracting the most attention are highlighted with warmer colors like red and yellow, while less engaging areas are shown in cooler colors.
Areas of Interest (AOIs)
Users can define specific Areas of Interest (AOIs) within their design, such as call-to-action buttons, headings, or logos. The platform automatically recognizes CTA buttons but also allows manual setting of other AOIs. It provides an exact percentage of attention each defined object receives.
Focus Map
The Focus Map feature shows which parts of the design are noticed or missed within the first 3-5 seconds of user interaction. This helps ensure that critical elements of the design are immediately visible and answer key questions about the product, its value, and the next steps for the user.
Clarity Score
Attention Insight measures the clarity of a design on a scale from 1 to 100, with 100 indicating a maximally clear design. This score helps compare the design’s clarity against competing designs in the same category, using benchmarks from top Alexa-ranked websites.
Design Comparison
This feature allows users to compare different design versions and see the changes in attention heatmaps, focus maps, and clarity scores. It is particularly useful for A/B testing, helping users make confident design decisions.
Attention Reports
Detailed attention reports are delivered in PDF format, providing a comprehensive analysis of the design. These reports include an introduction to the technology, focus maps, clarity scores, attention heatmaps, and the percentage of attention for each object in the design.
AI Recommendations for AOIs
The platform offers tailored recommendations for enhancing attention to specific design objects defined by the user. These recommendations are powered by an advanced Vision LLM model and help in optimizing the design for better engagement.
Integration and Tools
Attention Insight integrates seamlessly with various design workflows through plugins and add-ons for tools like Figma, Adobe Express, Adobe Photoshop, Adobe XD, and Sketch. It also offers a Chrome extension for easy access to its analytics.
Video Analysis
The platform extends its capabilities to video ad performance by applying heatmaps to video analysis, helping to boost video ad engagement and effectiveness.
By leveraging these features, Attention Insight empowers users to optimize their digital content, enhance user experience, and drive higher conversions, all while making informed, data-driven decisions.
